The wider view: Australia Jeremy Millar, ABC Sydney
[email protected] linkedin.com/in/millarjeremy/ Population 25 million ABC = Big audiences, big moments ABC = Making an impact with Digital More content, …at a lower cost services and than 30 years ago platforms… What’s happening in the audio space? 1.DAB+ Digital Radio expansion 2. Growth in streaming 3. Decline of the AM Band (yes, we still have AM) 4. Rise of Podcasts & Podcast Industry Partnerships 5.Uptake of smart speakers 6.Spotify’s growth in popularity We are in a golden-age for audio The tyranny of distance East coast to West coast Australia 4030 km North to South coast Australia 3685 km Sydney to Geneva 16,764 km Australia is vast ABC Local Radio station Darwin Katherine Kunanurra Cairns Broome Townsville Mt Isa Karratha Mackay Alice Springs Longreach Rockhampton Gladstone Bundaberg Maroochydore Toowoomba Brisbane Gold Coast Geraldton Kalgoorlie Lismore Tamworth Broken Hill Dubbo Coffs Harbour Pt Augusta Muswellbrook Pt Macquarie Perth Wagin Pt Pirie Orange Newcastle Renmark Mildura Erina Bunbury Esperance Pt Lincoln Wagga Wagga Adelaide Sydney Shepparton Wollongong Albany Nowra Horsham Bendigo Wodonga Canberra Ballarat Mt Gambier Bega Warrnambool Sale Melbourne Morwell Burnie Launceston Hobart Why 86% of people live within 50km of the coast Why AM? AM radio’s geographic reach has suited Australia’s enormous geography – powerful transmitters reaching far into the outback But AM radio is in decline. It sounds awful The audience is largely 60+ AM recruits no new listeners