Interconnect Improving the Journey Experience Interconnect: Improving the Journey Experience

Interconnect Improving the journey experience Interconnect: Improving the journey experience

Piloted in the centre of Birmingham, UK, Interconnect Interconnect delivers a visionary blueprint seeks to improve the journey experience for people living for connecting the journey experience. in and visiting the West Midlands region. The project seeks to improve the quality of information across all media channels, transport services and public environments.

Interconnect is a partnership, project In turn the approach is helping attract and innovative design approach focused visitors, tourism and investment that will on improving the ‘interface’ between support new jobs and a stronger economy, people, places and transport systems. building the reputation of the region The project promotes a vision of a internationally and contributing towards world class movement network with social, environmental and economic infrastructure and passenger facilities benefi ts for all. designed to create welcoming places In support of the vision, the Interconnect supported by legible and intuitive partnership is encouraging new ways information systems. of working, enabling organisations Piloted for the fi rst time in the West to plan, develop and deliver effective Midlands region of the United Kingdom, improvements to the journey experience. Interconnect aims to improve the journey The Interconnect partners are sharing experience for people, whether they are knowledge, identifying mutually benefi cial visiting for the fi rst time, or making their opportunities and maximising investment daily commute. – delivering major improvements for Investment in ongoing regeneration everyone who lives and works in, or and renewal projects is delivering radical visits the region. changes to the region. The benefi ts of This publication will be of value to other this investment are being maximised places, cities and regions who wish to by interconnecting transport, tourism, improve the journey experience. technology and public realm projects to deliver longer-term and smarter solutions All rights reserved. No part of this This publication has been prepared to millions of people. publication may be reproduced, stored, or and published by Centro and City ID. transmitted, in any form or by any means, © Centro & City ID electronic, mechanical, photocopying, January 2014 recording or otherwise, without the prior permission of the copyright owners. ISBN 978-0-9928115-0-1

3 Contents

The journey Page 5 This chapter looks at how people travel around the region, their individual needs and requirements, and how The journey Interconnect aims to improve the journey experience.

A network of opportunities Page 17 This chapter introduces a new approach to developing and delivering strategic improvements at every stage of the user’s journey.

Delivering the vision in Birmingham Page 29 This chapter demonstrates the work completed to date in delivering a new information system, transport infrastructure and complementary improvements to streets and spaces.

A connected future Page 75 This chapter presents a vision for the future of the Interconnect system, building on both the resources developed to date and opportunities presented by emerging technologies.

4 5 The journey

The Interconnect design approach puts people first by understanding their needs and expectations. By appreciating the many challenges and influences that affect each and every person, significant improvements can be made to all journeys.

6 7 The journey The journey Different people Different journeys

Kyoko Novice and Emi The way that people are able to move around Business visitors from a city directly influences their everyday Japan experiences of it. In turn, ease of movement Hena, Veronica and legibility are directly related to wider and Jury Tourists Anna social, environmental and economic benefits. from Recently Slovakia moved from Poland People’s needs are based on many things, In any city, the movement network including their interests, how they choose and information to support it should to move around, perceptions of distance be built around people and their and time, available transport options and everyday journey needs. quality of service. Time rich Time poor Interconnect aims to bring about Revealing options about what to do significant improvements in the quality Sahil and how to get there in a consistent, of the journey experience by providing Newsagent simple and intuitive way can help to the right information for people in Jade and from raise awareness and promote use of the right place and in a way that is Chantelle Sparkbrook public transport. accessible to all. Students from Erdington

Phil To Through Around Shop owner A A A Robert and from Sutton Carol Coldfield Couple from B Coventry B Expert C B

The needs and expectations of People in a hurry, seeking Tell us Show us Involve us all people from first time visitors a specific destination require to locals have been considered immediate information to get as part of the design process. from A to B. Those with more time often enjoy discovering places at leisure, supported by a range of information services. Less time More time

8 9 The journey Connecting the journey experience

Most journeys incorporate several transport modes and involve walking to a greater or lesser extent, with people likely to access many sources of information in many different formats. Over time, new information products and services will be complemented by 10.15am improved passenger facilities, streets, Journey planning spaces and transport services. Checking destinations This journey illustrates some of the Boarding key features that will characterise the Interconnect system.

9.30am 1 Web search from home On my way, see you soon 10.30am On-board

9.45am 9.45 am WebWeb search fromfrom work work

Journey planning Scalable mapping platform Multi-channel A quality experience Function-led identities Service improvements For many people, their journey Adaptable and scalable maps For people on the move, Whether walking or using The system will have a unifi ed A modern rail, metro and bus starts before they take a step will reveal appropriate levels information will increasingly be public transport, the quality identity to visually connect fl eet with improved interiors outside. For those who wish to of detail and content through customised to their needs and of the environment will all forms of movement across and unifi ed liveries will create start planning from home or a consistent user interface at made available using digital support journeys and provide the region. At a local level the a more recognisable and work, online information will every stage of the journey. services, as well as on-street a comfortable and enjoyable system will provide greater attractive transport offer. be tailored to their needs. products and services. experience. fl exibility to promote the character of different places.

10 11 The journey Connecting the journey experience

Welcome to Birmingham City Centre NEWTOWN ASTON

ST GEORGE

ST CHAD

St Paul’s Duddeston

DUDDESTON

Hospitals St Paul’s Square ASTON TR ANGLE JEWELLERY Law Cou ts Snow Hill QUARTER Interchange Millennium Point Bull Street/Prio y N Queensway Interchange

The Square EASTS DE

Ma tineau Victoria Square Place C TY Moor Street Centena y Interchange Square CENTRE ICC & Symphony New Street Pavilions Hall Paradise Circus You are here 11.00am Interchange The Pallasades D GBETH Bullring Alighting New Street Interchange

The Mailbox Digbeth High Street Snow Hill Markets Custard Facto y Birmingham WESTS DE Wholesale Coach Station Interchange Arcadian Market W E SOUTHS DE

Bordesley DER TEND

BORDESLEY 11.45am H GHGATE 11.15am Queuing for bus Orientating S SPARKBROOK Navigating BALSALL HEATH

11.30am Destination Journey planning Journey options

On journey Arival Origin

A mental map Progressive disclosure Heads-up Modal choice Network legibility Transport interchanges Product language Public realm improvements When arriving in a town or city, Information will be progressively Heads-up maps that mirror the Multi-modal information will Complex movement networks Interchanges will be highlighted Information totems and Improvements to the public visitors will be welcomed by an disclosed at each stage of the way the user is facing, will make be presented at appropriate will be planned and designed consistently within the network passenger facilities such as realm will be designed to overview of the place, revealing journey. People will be provided navigation and interpretation of journey stages, allowing users to make them easier to use. to raise awareness of travel new bus shelters will have a support pedestrian movement distances to destinations with relevant travel choices from their surroundings easier. to choose the most appropriate A simple and intuitive visual options and improve ease of common product language and access to public transport and what is available in the their current location. form of travel. interpretation of the network transfer between different that is an identifi able and by enhancing principal routes immediate area. will help guide people every transport modes. recognisable mark of quality. and encouraging people to step of the way. explore on foot.

12 13 The journey Connecting the journey experience

H GH STREET B1 Cathedral Square 5 m oximately inutes w Appr alk A pleasant green space in the hea t of the city with the Grade I listed cathedral at its centre and many cafés and pubs nearby.

2.15pm 1.15pm Orientating Exploring Finding

11.50am Boarding

You are here

12.10pm 12.45pm 1.00pm Travelling Web search Alighting en route

Ergonomics Smarter payment Real-time information Walk times Activities 24/7 Information products will be Cashless, cross-operator Real-time information about Approximate travel times will be Revealing types of activities Information totems in town set-out based on ergonomic ticketing will make the entire when the next bus is arriving provided en route giving people within different areas will help and city centres will be factors such as optimal reading network more accessible, or what is happening in the city the option to walk or ride raise awareness of what a powered and illuminated, heights and distances to allow speed-up boarding times and today, will allow people to make between areas, destinations location has to offer. where appropriate, providing people of all abilities to use reduce the anxiety of using informed choices about how to and transport interchanges. information 24 hours a day. the information. public transport. spend their time.

14 15 The journey Connecting the journey experience

A network

Bullring of opportunities Pavillions Moor Street Markets New Street Cathedral Square Colmore Business District Snow Hill

2.45pm 3.00pm Navigating Navigating Conﬁrming route Finding

Modular and adaptable Appropriate technology Information signs and Interactive displays will passenger facilities will be be available in locations developed in a modular way, where there is a higher allowing the system to respond demand for more dynamic to its environment and parts to service information. be replaced or updated easily.

16 17 A network of opportunities

Movement links people with places. A high quality movement network can act as a catalyst People and driver for growth and regeneration. Interconnect represents a holistic design approach that can be applied across the network to all transport services, passenger facilities, information systems and connecting streets and spaces. Interconnect

Movement Place

18 19 A network of opportunities Whole-journey approach

Interconnect aims to empower people, enhance their quality of life and in turn, support long-term regional prosperity. Information system For people in the region, Interconnect Whilst this publication focuses on the introduces a step-change in the design development of a new information system of the journey experience. Taking a and passenger facilities, Interconnect is whole-journey approach to improving every also informing public realm improvements point-of-touch, Interconnect will deliver: to streets and spaces. _ A new system of information products In the future, Interconnect will also and services support opportunities to improve new Transport Improved Passenger transport services ensuring fast, frequent, _ New passenger facilities such as shelters, reliable and easily identifi able services are stops and associated street furniture services experiences facilities integrated within a more legible network. _ Improvements to streets and spaces such as increasing pedestrian space and enhancing the quality of the public realm _ Improvements to transport services such as network changes, vehicle liveries, new ticketing and better reliability Streets & spaces

The planning of information and Single modes services is traditionally based on individual modes, but in recent years an understanding that Whole journey a whole journey may include different modes has become key to Interchange improving the journey experience. Purpose Interconnect takes this a step Home Work further by considering the purpose Interchange for travelling and tailoring journey improvements appropriately.

20 21 A network of opportunities A new information system

The design of a comprehensive information system is a key part of Interconnect; it allows partners and other information providers to Geographic scope supply accurate and consistent information to people when and where they need it.

Third pa ty providers Inspire Interconnect pa tnership Stakeholders Inﬂuence

Interconnect Control Mode Channel pa tnership

The importance of authentic and A new information system designed authoritative information from public to be fi t-for-purpose across a spectrum organisations is well understood. of applications is being developed by the Interconnect partners. However, stakeholders (such as transport operators or visitor destinations) and Interconnect aims to achieve a higher third party providers (such as hotels or quality and consistency of information Multiple modes Multiple channels Multiple geographies travel agents) are playing an increasingly provision across the region, by infl uencing important role in communicating and stakeholders and inspiring third parties to Interconnect will infl uence Interconnect will improve Interconnect will develop shaping the experience of places. communicate in a more joined-up way. the delivery of all transport communication across all scalable resources that services, ensuring that the channels, making the most of communicate the region at design language consistently new digital opportunities such every level, allowing information communicates the values of as social media and existing to be tailored to an individual’s the network and the high opportunities such as the use needs no matter where they are, quality of service. of print or on-street information. or how they choose to travel.

22 23 A network of opportunities System of parts applied to the entire network

A system of parts that works across different Print Digital transport modes, communication channels Production and local contexts will be developed to tools support a seamless experience of the region. Design standards

A new data, design and production Whether developing one information Design platform will underpin the development of product or 100, a variety of data and resources Interconnect. The platform will provide the design elements are required. foundation for a myriad of projects, aimed New information products will be compiled at improving information across transport using common data and design elements modes and local environments. such as content and naming, fonts, Transport infrastructure will be developed pictograms and map bases. Data alongside the information system in order engine Sharing these elements will ensure a to incorporate the identity and values of strong return on investment and will the region within a single system. contribute towards a growing suite of Transport information will be fully resources that will increasingly be made integrated with pedestrian information available to regional information providers. helping people make the transition between walking and travelling.

People Signs

Royalty free Contextualised A data engine, design resources, Signifi cant investment and design standards and production improvements to the way data Geographic data and design Some resources will be tools will provide the building is maintained and managed resources will be developed developed specifi cally for blocks for the development in the region will provide the through a royalty free process to individual places or partners, of print, digital, on-street and opportunity to develop more ensure that they can be shared to refl ect the needs of their people based information sophisticated information freely and used across a variety audience or the characteristics products and services. products and services. of platforms. and context of the place.

24 25 J

M W E H S

T W T A A

T P L

L T R S N T Q T R E U N E G E T H E

O N U E S S N S E A N W S L T O T R E E A W E S L E Y U E U D H T R O G T H A L L S T L E E E H Q T N U S O L L E E T N A S R W O A P Y R

O C

C R E C U S S One R O Q T

M A 8 Snowhill L U T 3 O E Colmore F

E A C E F N E Plaza O R S T W E R 19 N S D A A Cornwall Y L L N

E E E S The S W Law Cou ts N Court U T O O T Wesleyan L H O R L N Many legal facilities and historic E E E T S E S T buildings including the Grade TI R E T E E listed Victoria Law Cou ts areE T R located in this area. T St John C S H N Ambulance U E R N W C O H H T L A S T L T L R H A E E D S E 45 T Two Colmore R T P E Church One E COLMORE R Square T Street N Colmore O E L SQUARE R W V Row Y M E A R Q R T Y U K E CHURCH E E E S E N T R T T No 1 N E S T STREET E R S W T S E E Colmore W T R R E O T L T W A N E E SQUARE T Square Y E E L S 9 Colmore O R T R S T A D T S W N Row E R T R E E N U E R Rutland O E L M M T F O D L C House E T E O Colmore E C R Y T Gate Lombard A S T E W K E House S C OLD R T N W CTY D S E R L E A SQUARE N E Colmore Business District B E N U C O Q E H L L T The commercial hea t of the city U A McLaren E R D E with many listed buildings, 500 Innovation C Building R H T S companies and a variety of bars, Court S CENTRE N E T S W restaurants and coffee shops. R E H T E B L E S U R A E T L E T L A L R P L H T H S S W C T O L S K R T T R P Cornwall E C E S R T H A E E E W R P E P T R 55 O A E R R Street S O R A M S T Y G B L A Q U Chambers Colmore G O R Y W A L K E O E N C E S W Row PR A D Y N Edmund’s E

E L A T D E The Square M E R A T Peg R S G W The A D O R N R Ballroom E U E T M L S Asha’s P T D M R E E E T E T York Café

Y A The Old W Edwardian S Tea Room Joint Stock N The E E Eversheds Wellington U Q

Birmingham T E E Museum R T & Art Gallery S

R Colmore San Carlo O O Bar & Grill M

The Yard Briar Rose The Bird Windsor The Bodega The Sun The Town on the Hill The Studio Hall Trocadero Tesco Metro

Morrisons Jack Wills Fletchers Walk Shopping Mall Primark Waterstones Autograph Piccadilly BHS Arcade Burlington H&M Arcade & Hotel Phones 4u Pavilions Waterstones

Zara

Vero Moda Selfridges The Pallasades

TK Maxx

New Street Interchange For national and regional rail se vices and southwest bound DS1 bus se vices.

NS6 The Dudley Mailbox Street NS7 MK7

Hill NS8 Edgbaston Street Street MK3 NCP NS9 St Judes Passage NS5 MK2

PS1 MK1 NCP Holloway China Albany Town MK4 Markets For southeast bound bus se vices.

Waterbus

Ellis Street Car Park

Thorp Pershore Street PS3 Street

26 27 A network of opportunities Developed and delivered in partnership

In Birmingham, Interconnect will be delivered by a partnership of organisations who serve Delivering residents, businesses and visitors.

Birmingham City Council, Marketing the vision in Birmingham, the city’s Business Improvement Districts and Centro are laying the foundations for a city that is walkable, well-connected and effi cient. Transport providers Working together, the partners are Birmingham attracting signifi cant investment and delivering tangible changes that are transforming the experience of the city. By aligning workstreams and budgets through a partnership approach, the delivery partners are able to focus on Tourism Interconnect Business generating benefi ts to the region in a more coordinated and effective way. The ongoing expansion of Interconnect in Birmingham will continue to encourage partnership, knowledge transfer and smarter investment in order to meet the demands of an ever-changing region. Local government

28 29 Delivering the vision in Birmingham

Birmingham’s residents, businesses and visitors will benefit from a world-class city centre and public transport system. Achieving this ambition will require significant changes to the central movement network, with Interconnect supporting major projects such as New Street Gateway, Midland Metro extension and City Centre Interchange. Within these environments, priority is being given to transport information services, wayfinding and passenger facilities.

30 31 These pages give a brief Delivering the vision in Birmingham overview of some of the working processes used Research and planning to deliver Interconnect Birmingham projects.

A rigorous design process is underpinning the development of Interconnect and helping to galvanise partnership working in the region.

The needs of all Interconnect Birmingham partners were considered at an early stage and a simple process of researching, Research Principles Planning planning, developing and evaluating has Research guided all projects to date. Interconnect Birmingham partners have been pursuing a programme of work that will have a major impact on the city and Design the wider region. A signifi cant number Evaluate Plan evolution of resources have been developed and new ways of working have been realised – maximising the value of each partner’s investment and creating exciting future opportunities for all involved. Develop The European Regional Development Fund (ERDF) co-funded the development of the design and installation of the system.

Evolution not revolution Beyond Birmingham Collaboration The project team conducted Project principles were The planning of the system Regular project meetings research activities including identifi ed at an early stage from content development and presentations allowed Birmingham City Centre The regional network has This process is based on the focus groups and surveys to through facilitated workshops and naming to product types the partners to plan and provides the opportunity to been considered throughout understanding that all partners understand the needs of users. which have continued to shape and site plans started at an steer the project. evolve the existing transport this process and the system has will work in a coordinated and the development of the project. early stage and continued identity and information design, been developed in a way that can collaborative way, to co-develop Research into best practice and throughout the process. delivering high quality products be adapted and implemented in systems that meet their new technologies also informed that showcase the aspirations other environments. needs and the needs of the early stages of the project. of the movement network. their customers.

32 33 Delivering the vision in Birmingham Planning for an improved journey experience

From planning transport routes and walking networks, to sign locations and bus shelter capacities, Interconnect has coordinated projects and partners to deliver an inclusive strategy for the delivery of new information products and facilities.

Strategic planning of movement networks The specification for a kit of parts Research and planning into at all levels has led to more legible and including a family of information totems user-needs informed the reliable services, more intuitive stop set- and passenger shelters have been design approach. The range of research activities included; outs and more appropriate information. developed to meet the needs of all users ergonomic and observational across a varied network. With the extension of Midland Metro, analysis, market research, the routing of bus services in and around Research into user-needs and partner movement modelling, network and route planning, user Birmingham has been optimised to requirements highlighted the demand testing and diagnostics. increase frequency along strategic for an extendable and adaptable graphic corridors that serve the city centre. language to incorporate richer map-based The transport network is now being information, network diagrams, real-time planned to support whole journeys by information and interactive displays. improving levels of interchange with Planning rules and guidance have been other services and transport modes. developed that record the development of Data has been collected and categorised each project and will inform future phases. using GIS (Geographic Information As Interconnect begins to influence Systems) and is presented to visitors projects beyond Birmingham City Centre, through mapping and diagrams. Future the ongoing planning of the system will projects will be able to make use of this continue and evolve. data, adding categories and managing changes efficiently. The project advocates a contextualised approach to implementation. Future Transport and wayfinding products phases will apply the system of parts have been planned and developed in appropriately, responding to the unique collaboration with all partners, minimising qualities and characteristics of place. the amount of infrastructure required and creating a seamless experience for people transferring between transport modes.

34 35 Snow Hill Interchange For national and regional rail se vices, Metro and no thwest bound bus se vices. SH9 SH8 Bull Street/Prio y Queensway Interchange For no theast bound bus se vices. Snow Hill SH7 SH6 In Birmingham City Centre a more legible Station SH5 transport network has been planned to SH4 BS7 SH1 BS8 BS9 BS15 improve efficiency and support interchange. BS14 BS10 SH2 BS6 BS13 BS11 SH3 MS10 All transport services in the city centre MS11 MS12 are now accessible from five transport BS17 MS13 MS9 BS18 MS14 interchanges that serve the entire West BS16 Midlands region – giving greater choice, BS2 MS8 BS1 MS15 MS7 reliability and flexibility to passengers. PC1 MS6 MS16 MS5 PC2 MS4 PC7 This network supports major transport PC5 PC3 Moor Street developments such as Birmingham Sprint PC6 PC4 MS3 Station MS2 MS1 Rapid Transport System and High Speed Paradise Circus Interchange NS2 Moor Street Interchange For west bound bus se vices. NS1 NS3 Rail 2 which are currently in development. For national and regional rail New Street NS4 se vices and southeast bound Station Connecting streets and spaces will become bus se vices. the focus of further improvements making NS14 NS6 walking the most convenient and pleasurable NS7 NS8 NS9 way of getting around the city centre and NS5 encouraging interchange.

New Street Interchange For national and regional rail se vices and southwest bound bus se vices.

36 37 From complex routes and diagrams, a simple and intuitive interpretation of the transport network has been designed to reveal travel options from Birmingham City Centre. Transport lines are colour-coded to highlight services from five transport interchanges, each serving a defined part of the region. This gives passengers a simple, immediate and memorable impression of the network that allows them to better understand and access transport services.

38 39 Delivering the vision in Birmingham System development

System System Stakeholder Design Resource User testing concept architecture engagement development development

Early workshops led to The function of each information Partners and stakeholders were Identity, information and Detailed base maps were Testing and diagnostics took a common understanding type was considered in parallel engaged frequently during the product design development developed at different scales place at key stages during of the concepts that would with the design of product project. This allowed all involved progressed iteratively, creating using cartographic styles design development to test underpin the development of forms, locations and journey to obtain an understanding of visualisations and multiple and techniques for various ideas with the public before a comprehensive multi-modal stages. This led to a detailed the role and function of each versions of each design to information applications. design production. Detailed information system. specification and design brief design element and provide incorporate the changing market research was conducted for each product. approval where necessary. demands of the project. independently leading to a number of design modifications.

40 41 Delivering the vision in Birmingham Network Light (72 pt) Birmingham Evolving the graphic language BIRMINGHAM

Network ExtraLight Birmingham BIRMINGHAM

Network UltraLight Birmingham Shape, form, typography, icons, colour and BIRMINGHAM illustrations form the basis of the graphic Network Extra Light — 2012/04/19 09:56 language. They are integral to creating a legible and recognisable information system.

Interconnect provides a new graphic New pictograms have been designed With hundreds of factors and language for a new generation of to work seamlessly with the typeface, parameters to consider, the information products and services. mirroring its character form and reflecting design team worked in an open and iterative way, testing international standards. These pictograms A recognisable brand identity for public concepts and ideas before were tested with the public to ensure the transport services is of fundamental refining the graphic language. set is intuitive, universally recognisable importance to achieving an interconnected and suitable for different types of transport network in the West Midlands. information. Colour sets, graphic devices The Interconnect graphic language has and illustrations were also developed to been designed to support and work improve the functionality and usability seamlessly with both new and existing of information. transport infrastructure, enabling gradual improvements to the transport system. The Interconnect partnership agreed that in a diverse region, each town and Graphic elements have been developed, city should be able to reflect its individual to ensure that they are fit for purpose characteristics within the system. across a new generation of digital To address this, a strategy has been information products and services. City ID Ltd developed that promotes the use of the The widespread use of the VAG Rounded same graphic language where people typeface offered limited flexibility in use. will benefit from greater familiarity A unique typeface for the region was and consistency. commissioned that would address issues The approach allows for selected of legibility. Known as ‘Network’, this new graphic elements such as colour and typeface was developed with Monotype information content to be tailored to local and is fast becoming the standard for requirements, whilst maintaining a clear new transport and visitor information relationship to the overall system that services in the region. users will come to understand and trust.

42 43 A new typeface for the West Midlands

Network Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Network Display ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Network Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Network Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Network Ultra Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Network

VAG Rounded To address factors such Five weights of Network have Pictograms were designed in Network as media type, character been designed for all design parallel with the typeface as an recognition, accessibility and applications throughout the expression of the same system aaefgefgjjnnrtrtw licensing, an appropriate and information system, establishing and to work seamlessly together cost effective bespoke typeface a strong visual identity and across different environments was commissioned, developed improving the consistency of and media. aaefgjnrtw in partnership with Monotype. the journey experience.

44 45 46 47

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P Car Park Paradise Circus Interchange Shopping Mall L

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Passage T D Holiday A Hall R Visitor Inn A Thomas

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department store Man O

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New Street Interchange P Tesco P H L T Entrance E E Metro N E P Colmore Business District For national and regional rail A ramp to S E O S

S R N C se¡vices and southwest bound concourse A The commercial hea¡t of the city T P 1 1 G O 4 S L 3 E S bus se¡vices.

A L T with many listed buildings, 500 C Waterstones

8 M M E O

5 A companies and a variety of bars,

- T O O R E 8

T Ramp 9 1 M L R restaurants and coffee shops. C 1 N P R 1 A L E ’ E S E N S Visitor R T C 0 N T ET 4 E 3 R 4 R 1 A O T E 8 S R O Centre 4 T - E Pharmacy E C K C W R N T W 8 MA U Premier O 3 7 EW N S 1 S 4 R Inn 1 Q T 5 N

U R B W E King E 4 A E T The 2 A N Edward E 32 E R

S E L Studio T W

W R N T L House T E S

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W L W K T E Court E R 1 S 7 55 N S W S E

A O Colmore T Odeon L R E 60 L R Steps E Row Rutland T

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N C 16- 1 O 45 P 5 2 A R 8 Staying 8 S Steps You are here Church

S P The Cool A O Street G Bull R Hotel E E G BHS S A A Birmingham S P A du Vin 19 K T W C A R Cathedral E W O Cornwall ROTUNDA D N M Street SQUARE S 8 U T Bullring N 8 R 8 D E Cathedral Square

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E T Scale 1:1 Date 05/01/2012 Drawn MJ Checked JS City ID Ltd 0117 917 7000

8 Edge 4 Seal 15 Frit 15 Illuminated Delivering the vision in Birmingham 480 x 555mm

A new product language 8 Edge 4 Seal 15 Frit Area Navigation Totem 15 Illuminated

Graphic Area 625 Panel The design of a new family of information 480 x 554mm totems, passenger facilities and associated street furniture is based on a shared 26 Frit 15 Illuminated 26 Frit 7 3 Seal product language, that combines functional requirements and design values.

The modular design of totems and The product language is designed to be The design form communicates passenger facilities means that many welcoming, friendly and reliable. The fi nal a unifying sense of simplicity materials and components are shared forms are intended to appear 'timeless' and lightness-of-touch in each product. across the system. and understated. The quality of materials, information, and installation all play a Durability is extremely important and part in raising the standard of service product designs have been developed in the region. to minimise the risk of damage and vandalism. Individual parts can be Graphic information is printed on high replaced and upgraded as necessary. quality vinyl and back-applied to glass, which allows information to be updated Shelter designs can be adapted for easily and also illuminated for 24 hour use. different environments within city centres and scaled appropriately for different Interconnect partners understand the situations within the network. Additional responsibility of ensuring that quality products will be required as the system standards are monitored, repairs are made Graphic Area 480 x 1401mm grows, but the design language and swiftly and information is kept up-to-date. Panel 1483 values will visually link these forms as This work is informing the development an extension of the system identity. of Midland Metro and New Street Station All information totems in Birmingham passenger facilities that will feature

City Centre are powered, allowing for prominently in Birmingham City Centre ** 2611 illumination and the application of real- in the near future. time or interactive information. ** 2811 React – a talking sign system developed by the RNIB that enables blind or partially sighted people to move around with more independence – is being tested and evaluated in some locations. 3 Seal 26 Frit 15 Illuminated

52 53 473 Door 473 4 Seal FFL 200 8 Edge

540 Panel

** 564 ** Information totems have been designed to incorporate printed media and a range of technologies.

54 55 You are at Snow Hill Interchange SH2 Colmore Row

Principal destinations Destination Bus se vices Frequency

The table shows principal destinations Bea wood 9 7 mins and se vices from this stop. 120 10 mins The approximate frequency applies Monday 140, 141 30 mins to Friday between 9.30am and 6.30pm. Blackheath 140 30 mins See reverse for information about all se vices Colley Gate 9 8 mins depa ting from Snow Hill Interchange. Cradley Heath 141 30 mins Dudley 120 19 mins 140 30 mins Edgbaston 120 10 mins 9, 140, 141 14 mins

Buses towards Halesowen, Me y Hill, Stourbridge and Dudley

All bus se vices that depa t from this stop 140 141 are shown in this diagram. 120 9 Numbers along the route, for example 5 mins indicate approximate off-peak journey times. You are here Timetables for all se vices are shown below. SH2 Colmore Row

Paradise Circus Interchange 4 mins Five Ways 7/8 mins

Edgbaston 9/10 mins

Bearwood 15/22 mins

Quinton Londonderry 20/25 mins 25 mins

Langley Green 27 mins Blackheath 28 mins Langley Mucklow Lapal 30 mins Hill 28 mins 30 mins

Oldbury Halesowen Delivering the vision in Birmingham 41 mins 35/36 mins New types of information Cradley Heath Colley Gate 120 140 43 mins 43 mins Dudley 44/60 mins Lye 141 49 mins Merry Hill Centre MK159 mins 9

Stourbridge 54 mins All timetables are valid from 22 July 2012.

Towards Stourbridge National Express West Midlands Towards Dudley Diamond 9 via Halesowen 140 via Blackheath A wide range of information resources are Monday – Friday Saturday Sunday Monday – Friday Saturday Sunday 12am 0010 0040 12am 0010 0040 12am 0015 10pm 2230 10pm 2230 8am 0830 0930 1030 1930 4am 0435 0505 0520 0535 5am 0500 0530 0600 0630 7am 0720 0755 0825 0855 11pm 2330 11pm 2330 until 2030 2130 2230 until 0550 until 0700 0730 0800 0820 until 0925 0955 1020 1040 11pm 2330 6am Eve y 4–10 minutes 0840 0855 11am Eve y 20 minutes at required to generate new information products until 9am Eve y 7–10 minutes until 00, 20 and 40 minutes National Express West Midlands until past the hour Towards Dudley 9am 0902¹ 0906 0914 0921 140 via Blackheath 0929 0936 0942 0947 6pm 1802 1812 1822 1835 8pm 2000 2020 2045 2115 0952 0957 until 1850 1910 1930 1950 until 2145 2215 2245 Monday – Friday Saturday Sunday 10am Eve y 7–8 minutes 2010 2030 2050 11pm 2315 2345 6am 0651 0730 0750 0820 8am 0830 11am 1130 until 9pm 2110 2130 2150 2210 and services. More appropriate and accessible until 0840 0910 0935 9am Eve y 30 minutes at Noon Eve y 60 minutes 4pm 1603 1607² 1612 1619 until 2230 2250 10am Eve y 30 minutes at until 00 and 30 minutes until at 30 minutes Bus Stop 1623² 1627 1635 1642 11pm 2310 2330 2350 past the hour past the hour until 00 and 30 minutes 1650 1657 past the hour 8pm 2030 6pm 1830 5pm 1704 1712 1719 1723¹ 8pm 2030 9pm 2130 1727 1734 1738¹ 1742 information is being developed to meet the 9pm 2130 1749 1757 6pm Eve y 8–12 minutes until Towards Me y Hill National Express West Midlands 8pm 2005 2017 2030 2050 141 via Halesowen until 2110 2130 2150 2210 Monday – Friday Saturday Sunday needs of a growing transport network. 2230 2250 11pm 2310 2330 2350 5am 0545 0640 0710 0745 6am 0645 8am 0845 until 0815 0835 0855 7am Eve y 30 minutes at 9am Eve y 30 minutes at ¹ Terminates at Halesowen Bus Station. ² Terminates at Hagley Road West, Quinton Church 9am Eve y 30 minutes at until 15 and 45 minutes until 15 and 45 minutes until 15 and 45 minutes past the hour past the hour past the hour 8pm 2015 2100 2200 8pm 2015 2100 2200 Towards Dudley National Express West Midlands 6pm 1815 1850 1920 1950 until until 120 via Bea wood and Oldbu y Upper until 2020 2100 2200 11pm 2300 11pm 2300 Information resources including maps, The Interconnect mapping platform Using the emerging graphic Monday – Friday Saturday Sunday 11pm 2300 7am 0700 0730 0750 0800¹ 7am 0700 0730 0800 0830 8am 0805 and product language, new until 0810 0820¹ 0830 0840¹ until 0850 0910 0920¹ 0930 9am Eve y 30 minutes at diagrams, indexes and timetables will provide accurate and authoritative 0850 0940¹ 0950 until 05 and 35 minutes types of information were 9am 0900¹ 0910 0920¹ 0930 10am 1000¹ 1010 1020¹ 1030 past the hour – each communicate a distinct type information to a level of quality and until 0940¹ 0950 1000¹ 1010 until 1040¹ 1050 1100¹ 1110 7pm 1905 2005 2105 2205 1020¹ 1030 1040¹ 1050 1120¹ 1130 1140¹ 1150 until defined and developed for 11am 1100¹ 1110 1120¹ 1130 Noon 1200¹ 1210 1220¹ 1230 11pm 2305 of information. Selected information detail that is rarely seen in other systems. until 1140¹ 1150 1200¹ 1210 until 1240¹ 1250 1300¹ 1310 testing. Consultation with 1220¹ 1230 1240¹ 1250 1320¹ 1330 1340¹ 1350 1pm 1300¹ 1310 1320¹ 1330 2pm 1400¹ 1410 1420¹ 1430 resources are being applied to a new project partners and the public until 1340¹ 1350 1400¹ 1410 until 1440¹ 1450 1500¹ 1510 Map bases, drawn at appropriate scales, 1420¹ 1430 1440¹ 1450 1520¹ 1530 1540 1550 generation of products and services 3pm 1500¹ 1510 1520¹ 1530 4pm Eve y 10 minutes guided design iterations. Dean Streetuntil 1540 1550² 1600 1610² 5pm 1700 1720 1740 1800 are important resources as they can be 1620 1630² 1640 1650 until 1820 1845 1910 1935 to meet the needs of the people who 5pm 1700 1710 1720 1730 2005 2035 2105 2135 tailored for different purposes, allowing untilYou1740 are1750 1805 here1830 10pm 2205 2235 1855 1915 1935 11pm 2305 2335 Five Ways California will use them. 8pm 2005 2035 2105 2135 specific information content to be overlaid until 2205 2235 11pmColmore2305 2335 Row 7 mins 19 mins

A detailed specification for each new as appropriate to user-needs. ¹ Terminates at Halesowen Street, Oldbu y Interchange. ² Terminates at Park Lane, Moto way Bridge. Whilst eve y effo t has been made to ensure the accuracy of information, Centro accepts no responsibility for e rors or omissions. Bus se vices may be subject to alteration during holiday periods. 22 information type has been developed Supporting diagrams are also a Fu ther informationParadise OrganisationsHarborne and se vices PhoneBa tley number GreenWebsite Kitwell to guide the design and delivery of new 28 mins recognisable part of the information Scan the QRCircus code with your sma tphone Network West12 Midlands mins 0871 200 22 33 26 mins www.networkwestmidlands.com information products and services within to download information on the go. National Rail Enquiries 08457 48 49 50 www.nationalrail.co.uk TextInterchange nwmajdtd to 84268 for next bus Calls cost 10p per minute

system and are used to present complex depa tures, real time where available. plus network extras the system. Charges apply. information in a more understandable way, 2 mins A number of map bases have been giving people a clearer picture of their Information provided by: With suppo t from: Stop reference: developed as part of a new data and transport options. mapping platform to reveal the city at Other information resources such as different scales. The graphic styling of indexes and service timetables are also each base has been defined to support important and work with maps and Towards pedestrian movement and to provide diagrams to support journey planning. more detail about the destinations and activities in a given area. Bearwood, Warley, Oldbury, Dudley and Wolverhampton

56 57 A flexible and scalable Regional transport information mapping platform is in Local wayfinding Tailored activity guides development. The platform features a range of maps that share unified characteristics, – + but can be tailored by project – + – + partners for specific functions and applications.

58 59 Bus sevices from; Rail sevices from; Sevices towards Sevices towards Sevices towards Sevices towards Sevices towards Sevices towards Sevices towards Sevices towards Stafford Cannock Cannock Cannock Brownhills Lichfield Lichfield Tamwoth New Street Interchange All stations Stoke Rugeley Cheslyn Hay Brownhills West Shenstone Hedensford Chasetown Moor Street Interchange Burntwood Blake Snow Hill Interchange Metro sevices from; New Bloxwich Boney Hay Street Invention Noth Hill Snow Hill Station Aldridge Hook Butlers Lane Roughley WOLVERHAMPTON Rushall Bloxwich Streetly Wolverhampton Mere for WWFC Green Good Hope Hospital Foley Banners Four Sevices towards Shot Heath Oaks Telford The Wednesbuy (Walsall) Arms Gate Wednesbu y Walsall WALSALL Sevices towards Shrewsbuy The Royal Crescent Loxdale Parkway Sutton Falcon Tamwoth Bescot Pheasey Lodge Priestfield Bilston Bradley Wednesbuy Black Lake Shepwell Stadium Coldfield Central Lane Great Western Green New Oscott Street Dudley Street Queslett Kingstanding Boldmere SUTTON Guns Village Circle Wylde Green Tame Bridge Pey Chester Coseley WEST Great Waren COLDF ELD Parkway Beeches Farm Pey Road Bar Estate Common Walmley Datmouth BROMW CH Street Yenton Minwoth Great Hamstead Bridge Shot Lodge Road West Bromwich Heath Pype Castle for Sandwell General Hospital Erdington Hayes Tipton Vale Roseville Pey Bar West Bromwich Stockland Tyburn Central for Birmingham Witton Green Trinity Way City University for AVFC Gravelly FORT The Leveretts Handswoth Hill Shopping Park Wood Dudley Pot Sandwell Kenrick Park Aston & Dudley Handswoth Six Ways Aston Bromford Castle Lozells Newtown Dudley The Bridge Bromwich Hockley Tividale Oldbuy Hawthorns Soho Aston Star City Ward End for WBAFC Benson Rd Cross Smethwick Handswoth Jewelley Nechells Kingshurst Quater Shard DUDLEY Galton Bridge Booth Street Washwood End Langley Winson Saltley Heath Green Coleshill Smethwick Langley Smethwick St. Paul’s Duddeston Alum Lea Adderley Rock Stechford Hall Potway Green Rolfe Street Snow Hill Park (Rowley Regis) Bull Street/ Kitts Green Prio y Queensway BRMNGHAM Tile Cross Blackheath Heatlands The Mey Cradley CTY CENTRE Hospital Radleys Hill Centre Heath Cape Paradise Moor Street Chelmsley City Circus Wood Hill Hospital Warley Londondey Cockshut Garetts Old Hill Rowley New Street Hill Regis Green Marston Stourbridge Rotton Park Bordesley Yardley Green Brandhall Halesowen Highgate for BCFC Small (Yew Tree) Birmingham Colley Beawood Ladywood Cranes Stourbridge Lye Quinton Heath Yardley International Gate Park for NEC & Airpot Town (Swan) Mucklow Edgbaston Sparkbrook Hill Welsh House Five Balsall Sheldon Heath Tyseley Lapal Farm Edgbaston Park Ways Meriden Stourbridge for Botanical Gardens Cannon Hill Sparkhill Lee for Edgbaston Junction Harborne Bank STOURBR DGE Quinton University Cricket Ground Moseley Acocks Green Road West California for University of Birmingham Bournbrook Wake Springfield Spring Woodgate Green Road Hampton-in-Arden Valley Noth Batley Queen Green Elizabeth Hall Olton Selly Park Kings Heath Billesley Hospital Selly Oak Green Gospel for Birmingham Oak Woodgate Woodgate Nature Centre Valley South Weoley Solihull Stirchley Berkswell Castle Bournville Robin Hood Hospital SOL HULL for Cadbuy Island Kitwell World Tile Hill Shenley Alcester Shirley Fields Lanes End Brandwood Yardley Solihull Allens End Warstock Wood Canley Cross Blossomfield Nothfield Kings Noton Shirley for Cotteridge Tuves Pool Maypole Railway Widney Green Farm Station Cranmore Manor West Druids Haslucks Heath Heath Green Gannow Hawkesley Whitlocks End Blythe Valley Business Park Covent y Frankley COVENTRY for CCFC Sevices towards Longbridge Wythall Kidderminster Worcester Rubey Doridge Cofton Earlswood Rednal Hackett

Sevices towards Sevices towards Sevices towards Sevices towards Sevices towards Sevices towards Sevices towards Catshill Droitwich Spa Hopwood Wythall Stratford-upon-Avon Hockley Heath Leamington Spa Sevices towards Bromsgrove Redditch Alvechurch Inkford Henley-in-Arden Wawick Rugby Wychbold Bromsgrove Redditch Potway (Earlswood) Bearley Oxford Nothampton Droitwich Spa Worcester Redditch Stratford-upon-Avon Reading London Worcester Hereford London Redditch You are at Snow Hill Interchange SH2 Colmore Row

Principal destinations Destination Bus se vices Frequency

Buses towards Halesowen, Me y Hill, Stourbridge and Dudley

Paradise Circus Interchange 4 mins Five Ways 7/8 mins

Edgbaston 9/10 mins

Bearwood 15/22 mins

Quinton Londonderry 20/25 mins 25 mins

Langley Green 27 mins Blackheath 28 mins Langley Mucklow Lapal 30 mins Hill 28 mins 30 mins

Oldbury Halesowen 41 mins 35/36 mins

Cradley Heath Colley Gate 120 140 43 mins 43 mins Dudley 44/60 mins Lye 141 49 mins Merry Hill Centre 59 mins 9

Stourbridge 54 mins All timetables are valid from 22 July 2012.

Towards Stourbridge National Express West Midlands Towards Dudley Diamond 9 via Halesowen 140 via Blackheath

Monday – Friday Saturday Sunday Monday – Friday Saturday Sunday

12am 0010 0040 12am 0010 0040 12am 0015 10pm 2230 10pm 2230 8am 0830 0930 1030 1930 4am 0435 0505 0520 0535 5am 0500 0530 0600 0630 7am 0720 0755 0825 0855 11pm 2330 11pm 2330 until 2030 2130 2230 62 until 0550 until 0700 0730 0800 0820 until 0925 0955 1020 1040 63 11pm 2330 6am Eve y 4–10 minutes 0840 0855 11am Eve y 20 minutes at until 9am Eve y 7–10 minutes until 00, 20 and 40 minutes National Express West Midlands until past the hour Towards Dudley 9am 0902¹ 0906 0914 0921 140 via Blackheath 0929 0936 0942 0947 6pm 1802 1812 1822 1835 8pm 2000 2020 2045 2115 0952 0957 until 1850 1910 1930 1950 until 2145 2215 2245 Monday – Friday Saturday Sunday 10am Eve y 7–8 minutes 2010 2030 2050 11pm 2315 2345 6am 0651 0730 0750 0820 8am 0830 11am 1130 until 9pm 2110 2130 2150 2210 until 0840 0910 0935 9am Eve y 30 minutes at Noon Eve y 60 minutes 4pm 1603 1607² 1612 1619 until 2230 2250 10am Eve y 30 minutes at until 00 and 30 minutes until at 30 minutes 1623² 1627 1635 1642 11pm 2310 2330 2350 until 00 and 30 minutes past the hour past the hour 1650 1657 past the hour 8pm 2030 6pm 1830 5pm 1704 1712 1719 1723¹ 8pm 2030 9pm 2130 1727 1734 1738¹ 1742 9pm 2130 1749 1757 6pm Eve y 8–12 minutes until Towards Me y Hill National Express West Midlands 8pm 2005 2017 2030 2050 141 via Halesowen until 2110 2130 2150 2210 Monday – Friday Saturday Sunday 2230 2250 11pm 2310 2330 2350 5am 0545 0640 0710 0745 6am 0645 8am 0845 until 0815 0835 0855 7am Eve y 30 minutes at 9am Eve y 30 minutes at ¹ Terminates at Halesowen Bus Station. ² Terminates at Hagley Road West, Quinton Church 9am Eve y 30 minutes at until 15 and 45 minutes until 15 and 45 minutes until 15 and 45 minutes past the hour past the hour past the hour 8pm 2015 2100 2200 8pm 2015 2100 2200 Towards Dudley National Express West Midlands 6pm 1815 1850 1920 1950 until until 120 via Bea wood and Oldbu y until 2020 2100 2200 11pm 2300 11pm 2300 Monday – Friday Saturday Sunday 11pm 2300

7am 0700 0730 0750 0800¹ 7am 0700 0730 0800 0830 8am 0805 until 0810 0820¹ 0830 0840¹ until 0850 0910 0920¹ 0930 9am Eve y 30 minutes at 0850 0940¹ 0950 until 05 and 35 minutes 9am 0900¹ 0910 0920¹ 0930 10am 1000¹ 1010 1020¹ 1030 past the hour until 0940¹ 0950 1000¹ 1010 until 1040¹ 1050 1100¹ 1110 7pm 1905 2005 2105 2205 1020¹ 1030 1040¹ 1050 1120¹ 1130 1140¹ 1150 until 11am 1100¹ 1110 1120¹ 1130 Noon 1200¹ 1210 1220¹ 1230 11pm 2305 until 1140¹ 1150 1200¹ 1210 until 1240¹ 1250 1300¹ 1310 1220¹ 1230 1240¹ 1250 1320¹ 1330 1340¹ 1350 1pm 1300¹ 1310 1320¹ 1330 2pm 1400¹ 1410 1420¹ 1430 until 1340¹ 1350 1400¹ 1410 until 1440¹ 1450 1500¹ 1510 1420¹ 1430 1440¹ 1450 1520¹ 1530 1540 1550 3pm 1500¹ 1510 1520¹ 1530 4pm Eve y 10 minutes until 1540 1550² 1600 1610² 5pm 1700 1720 1740 1800 1620 1630² 1640 1650 until 1820 1845 1910 1935 5pm 1700 1710 1720 1730 2005 2035 2105 2135 until 1740 1750 1805 1830 10pm 2205 2235 1855 1915 1935 11pm 2305 2335 8pm 2005 2035 2105 2135 until 2205 2235 11pm 2305 2335

¹ Terminates at Halesowen Street, Oldbu y Interchange. ² Terminates at Park Lane, Moto way Bridge. Whilst eve y effo t has been made to ensure the accuracy of information, Centro accepts no responsibility for e rors or omissions. Bus se vices may be subject to alteration during holiday periods.

Fu ther information Organisations and se vices Phone number Website

Scan the QR code with your sma tphone Network West Midlands 0871 200 22 33 www.networkwestmidlands.com to download information on the go. National Rail Enquiries 08457 48 49 50 www.nationalrail.co.uk Text nwmajdtd to 84268 for next bus Calls cost 10p per minute

depa tures, real time where available. plus network extras Charges apply.

Information provided by: With suppo t from: Stop reference: Delivering the vision in Birmingham Delivery and evaluation

We are here

Prototyping Manufacture Design production Installation Quality assurance Management Maintenance Evaluation

Prototyping of product forms, During manufacture, the With final designs, locations and Installation was carefully planned On street checks and quality Systems have been put in A rigorous and thorough The delivery of new bus technology components, performance of materials, network information approved, and phased to minimise the assurance helped to identify place to guide the onward maintenance regime is in stop infrastructure, transport lighting and print materials prints and technologies design production of multiple disruption to the general public. any potential issues with management of infrastructure place to ensure vandalism, information, pedestrian helped define manufacturing were thoroughly tested. graphic artworks began. information, products and and information. Increasingly, malfunctions, wear and wayfinding and associated print specifications and identify installation. Safety standards automated systems are tear are repaired immediately. products provide an opportunity potential issues. were also inspected to ensure reducing the time required to test the new system and expectations were met. to make updates. evaluation will take place to inform future phases.

64 65 Delivering the vision in Birmingham New products and services

Interconnect is delivering one of the most comprehensive on-street transport and wayfinding information systems of its kind anywhere in the world, setting a new benchmark for other towns and cities.

A comprehensive network of Interconnect These tangible improvements are now pedestrian signs has been installed making a difference to the lives of people at strategically selected locations to who pass through the city centre daily encourage movement and on-street – but this is just the beginning of the activity. Information is designed to make Interconnect project. walking journeys around the city centre Interconnect partners are now using easier and make public transport more design resources to develop printed and accessible. This will contribute towards digital information products that feature carbon reduction and help to stimulate accurate and consistent pedestrian and economic investment. public transport information. Detailed At transport interchanges, Interconnect design standards and production guidance has delivered new on-street products that have been delivered to support the ongoing feature intuitive network diagrams and management and expansion of the service information. At all city centre bus information system. stops, Interconnect has delivered improved Supported by the Interconnect project, passenger facilities and information long-term planning to improve the quality products that feature route diagrams, and distinctiveness of the city’s streets onward journey maps and real-time and public spaces is underway. In time, departure information. a comprehensive upgrade to the public As part of this major upgrade to realm and street furniture will help to transport interchanges, complementary improve the visitor experience, enhance public realm and highway works have perceptions, and improve the reputation been completed to rebalance streets of the city. and spaces for all users and improve As the system is extended across the access to public transport. city and region, a process of review Meanwhile, improved buses with and evaluation will continue to identify lower emissions and better on-board strengths and weaknesses, ensuring the environments are greatly improving system evolves and grows in a way that the experience of travel in the area. meets the needs of all users.

66 67 68 69 70 71 72 73 A connected future

74 75 A connected future

Interconnect partners continue to shape an ambitious vision for change across the region. From building the skill base of employees, to investing in new products and services, the organisations involved are providing commitment and strong leadership. The partnership provides a platform for a host of innovative projects that will deliver major improvements to the journey experience in the coming years.

76 77 A connected future A connected future Multiple applications Interconnect Knowledge Network

The experience, knowledge and working practices of Interconnect partners, provides a strong foundation for investment in future Management phases of the project. & leadership

Interconnect is building an extendable As more design resources are developed, Drives Ensures and scalable kit of parts that will be used there will be a greater ability to meet the to improve information and passenger demand for high quality and cost-effective innovation legacy facilities at all bus stops, Metro stops, products and services. stations and transport interchanges, as The Interconnect partners have identifi ed well as improving the visitor experience of that recent advances in technology provide the region’s cities, towns and local centres. some of the greatest opportunities to Interconnect partners are poised to improve the journey experience and work build on recent success and to seize new is underway to defi ne how new digital opportunities for greater connectivity products and services will be developed. across the region. A growing ambition for changes in the Improved In order to maximise the benefi ts of way the region’s transport and visitor experiences this vision, a partnership group – the information is delivered is emerging – Design Knowledge Interconnect Knowledge Network – will a vision for a connected future that links & resources be established to open a dialogue with people in real-time to places, movement capability all information providers. networks and social networks via new and existing products and services. Delivers quality

The Interconnect Knowledge Network will include The intention is that all projects developed as all regional information providers who share a part of the Interconnect Knowledge Network common goal to improve people’s understanding will encourage management and leadership and experience of the West Midlands. skills, design capability and knowledge sharing in order to drive innovation, ensure legacy and deliver quality.

Regional or local centres City or town centres Low level of interchange High level of interchange

78 79 A connected future A responsive, real-time information system

The more information can refl ect A responsive information system receives real world situations, the greater the benefi ts to users making Interconnect Interconnect data from a variety of sources continuously day-to-day decisions about Knowledge Hub where to go or how to get there. Knowledge Hub and responds directly to users’ needs through The Interconnect Knowledge Hub will become a publicly innovative products and services. accessible database and operating system for the region. It will receive data in real-time from places, transport networks, In future, as the family of information Mobile technology provides the most information systems and social Social products and services develops to work signifi cant opportunity as people networks. Data will then be networks across digital platforms, travel information increasingly rely on and want to receive collated and interpreted so that appropriate information is made will correspond more closely with the information on-the-go. available in response. specifi c and complex attributes of A responsive, real-time information system a user’s journey. For places and transport will receive, collate and process data from networks this means that Interconnect will become the interface a variety of sources, including the user and public services and transport between people and places, guiding and respond instantly. services can respond more effi ciently to the needs of informing the user at every stage of their The potential of social networking is only people and passengers. Information journey, providing up-to-date and relevant just beginning to be realised and the systems information on-demand. implications for information providers are As 'smarter cities' collate and manage complex. However, this vision recognises dynamic data, a wide range of 'smarter' the signifi cance of this opportunity and products and services can be developed seeks to build on recent successes by to display information in real-time or embedding social network functionality to automatically generate and output within digital products and services. information in printed formats. Transport networks

User interaction Information services Data exchange Places With the user’s permission, Those who choose to interact A subscribed user will in effect information services will capture with information services will be 'connected' as they passively data about their preferences, be relieved of the burden to 'transmit' data en-route. In location and orientation in order interpret discrete types of addition, the user will be able to to provide more accurate and information and will instead actively input more data about appropriate information. receive context-appropriate and their preferences, interests and/ on-demand information direct or journeys to get increasingly to their digital devices. more personalised information.

80 81 A connected future Interactive information products

The ambition is that the Interconnect Knowledge Hub will deliver context appropriate, on-demand digital information services to people in the West Midlands using the design language and resources developed as part of the first phase. Static information such as on-street totems and active information such as RTI displays will remain the backbone of the system, providing 24 hour inclusive access to all. As technology allows users to actively engage with information on-the-go, transport and visitor information will move towards providing information that is contextualised to the person, place and purpose – their reason for travelling. Key features of interactive information products are illustrated to demonstrate some of the possibilities that will be explored as part of the Interconnect Knowledge Hub.

City interface The following inputs will trigger Real-time map suite My journey Service guide Web integration responsive information outputs: From the planning stage of _Interactive map suite, allowing _Journey planner – showing _Interactive ‘live’ network _Integration with online map a journey onwards, a new 1. Who is travelling? users to navigate between all journey options and times maps and diagrams providers to make more interface will be available for Their abilities, preferences, map scales and content layers _Best route now – allowing _Service and modal updates consistent and detailed all users on all platforms. The interests and needs _Activity finder – allowing users quick journey options from a in real-time, alerting users to information available through interface will provide options to to search activities such as user’s location to their home, possible changes to services contextualised 'place layers' 2. Why are they travelling? input a user’s journey plans and shopping, days out, music, work or place of interest across the network that reflect the Interconnect Their purpose or activities monitor their progress so that it or events _Location updates, alerting system identity can help them on their journey. 3. Where are they travelling _Tailored content based on users to events, news and _Integration with social media to and from? Their origin, users’ preferences, location places of interest nearby channels allowing status location and destination and time updates within the city interface

82 83 Over time it is envisaged that the Interconnect Knowledge Hub and a system of associated information products and services will become known as a best practice example for other regions seeking to harness the potential of the ‘smarter city’ and improve the journey experience. As the West Midlands takes on the challenges ahead and seeks to compete with other major regions both nationally and internationally, Interconnect is well placed to play an important part in the region’s development and future success.

Interactivity Graphical User Interface (GUI) Responsive interfaces On-street information totems A graphical user interface Gesture based interactivity also provide opportunity for for the Interconnect system provides new opportunities greater levels of interactivity. will be developed that has a for more responsive on-street Existing totems are powered standardised design language displays. Mobile devices will and can be fitted with Near between mobile devices, be used to trigger options on Field Communication devices. on-street information totems large scale displays, augmenting and passenger facilities. additional content based on preferences.

84 85 About the project

For more information, Interconnect Birmingham Project stakeholders Document please contact: project partners

Rafael Cuesta _Birmingham City Council We would like to thank the Written, designed Centro _Centro following organisations for and edited by: [email protected] _Colmore Business District their valuable contributions: David Gillam _Jewellery Quarter Business Becky Frall _Advantage West Midlands City ID Improvement District Marketing Birmingham _Aston University _Marketing Birmingham Matt Jephcote becky.frall@ _Birmingham Access _Retail Birmingham City ID marketingbirmingham.com Committee _Southside Business District John Maillard _Birmingham City Mike Rawlinson Birmingham City Council Interconnect project Centre Partnership City ID john.maillard@ _Birmingham contributors include: Debra Wesley Sedman birmingham.gov.uk Ashington, Katie Bentley, City University Centro Richard Booth, David Brazier, _Birmingham Civic Society Mike Rawlinson Susan Bridges, Julia Chance, City ID _Birmingham Development Jason Smith Scott Cooper, Rafael Cuesta, Company City ID [email protected] Guy Craddock, Caroline Davis, Jag Dhugga, Becky Frall, Kirsten _Birmingham Shopmobility Content, cartography, Henly, Chris Hurst, Geoff _Brindleyplace illustrations and diagrams Consultants Inskip, Mohammed Islam, _Broad Street BID developed by City ID: Jason Conrad Jones, Matthew Lewis, _Bullring Clark, Tom Eves, Alex Hendrie, We would like to thank Julia Lameris, Chris Lane, Tom _Canal and River Trust Jenny Janssen, Cal Jepps, the following principal Magrath, John Maillard, Tim _Digital Birmingham Liam Randall, Josh Sherwood. Manson, Mike Mounfield, Chris consultants for their _Eastside developers forum Photography by Jesse Alexander valuable work: Perry, Andrew Purchase, Martin Pyne, David Ride, Andrew _Jewellery Quarter and City ID. _AECOM Round, Shailen Shailendra, Regeneration Partnership Aerial photography reproduced _Aggregate Industries Nathalie Tavernor, Vicky Taylor, _Millennium Point with the permission of _Amey Denise Thompson, Judith Watt, _Museum of the Birmingham City Council. Gary Woodward, Sarah Wilson Jewellery Quarter _Atkins Intelligent Space and Jennifer Young. Copywriting assistance from _Aurora Print Solutions _National Express Sim Editorial. _Bigger Printing Company West Midlands Printed by Park Lane Press. _City ID _Network Rail _Sustrans Printed on FSC certified _Creactive Design paper, using fully sustainable, _Davis Associates _University of Birmingham vegetable oil-based inks, _Ferrograph _University Hospital power from 100% renewable _Halcrow/CH2M HILL Birmingham resources and waterless printing _Monotype technology. Print production The European Regional Development Good practices in Mobility Management, _Ocula 3D Design Studio systems registered to ISO Fund (ERDF) ‘Investing in the city region’ shared by the INVOLVE European project 14001: 2004, ISO 9001: 2008 co-funded the development of on-street partners, have both informed and inspired _Peter Brett Associates and EMAS standards. All site design and installation of totems, integrating Interconnect’s vision to enable, share, _RSL emissions are offset through public transport, pedestrian and cycling tailor and promote integrated transport _Trueform the charity: Rainforest Concern. wayfinding information to improve visitor and visitor information within the region. and resident experience of the city. The INVOLVE project is co-financed by Fundamental to the development of this the European Regional Development Fund book has been Centro and its partners’ and made possible by the INTERREG involvement in the INVOLVE Export Visits IV C Programme. 86 and Workshops. Interconnect marks a turning point in the way the West Midlands responds to the needs of its residents and visitors. It sets a new benchmark for other places around the world that are aiming to improve the journey experience. This publication has been produced by Centro and City ID with the support of Interconnect partners.