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Adobe® Flash® Media Server Leitfaden Für Die Migration Von Microsoft® Windows Media Zu Adobe Flash

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Adobe® Flash® Media Server Leitfaden Für Die Migration Von Microsoft® Windows Media Zu Adobe Flash Technisches White-Paper Adobe® Flash® Media Server Leitfaden für die Migration von Microsoft® Windows Media zu Adobe Flash Inhalt Die Adobe Flash Media Server-Familie ist der Marktführer bei Video- und Audio-Streaming. Aufgrund 1 Die wichtigsten Unterschiede zwischen ihrer Leistungsstärke, Flexibilität und weiten Verbreitung gewährleistet die Adobe Flash-Plattform viel- Windows Media und Adobe Flash seitige, konsistente Anzeigeerlebnisse auf nahezu allen Betriebssystemen und Bildschirmen. Die zugrunde 2 Kernabläufe bei der Mediendistribution liegende Streaming-Technologie Adobe Flash Media Server 3.5 unterstützt sowohl die Live- als auch die 3 Erlebnis-Design On-Demand-Bereitstellung von Medieninhalten. 4 Programmieren von Interaktivität 4 Live-Video Dieses White-Paper richtet sich an Server-Administratoren, die bisher mit Microsoft Windows Media 5 Medienproduktion Services gearbeitet haben und ihre Streaming-Umgebung auf Adobe Flash umstellen möchten. Für die 5 Digital Rights Management (DRM) Migration zur Flash-Technologie sprechen viele Gründe – insbesondere für Anwender von Windows® 2003. 7 Wiedergabe mit Desktop-Clients Auf den folgenden Seiten erfahren Sie mehr über die Vorteile der Flash-Plattform sowie über die Unter- 8 Wiedergabe mit Browser-Plug-ins schiede bei der Bereitstellung von Streaming-Inhalten mit Flash Media Server. 9 Server-Technologien für Streaming- Prozesse Die wichtigsten Unterschiede zwischen Windows Media und Adobe Flash 10 Protokolle für den Datentransfer Adobe Flash bietet signifikante Vorteile gegenüber Windows Media, allen voran die intuitive Oberfläche, 11 Medienformate 11 Aufgaben eines Streaming-Servers der optimierte Workflow, die große Reichweite des Wiedergabe-Clients und das überzeugende Anwender- 13 Werbung erlebnis. Windows Media-Inhalte werden in der Regel mit einem Desktop-Player oder Browser-Plug-in 14 Ankündigungen und Metadaten wiedergegeben, die nur wenig Spielraum für individuelle Gestaltung lassen. Auch wenn das Plug-in 14 Authentifizierung und Zugriffskontrolle Silverlight von Windows Optionen zur Anpassung der Streaming-Umgebung bereithält, bietet Flash mehr 16 Benutzerdefinierte Plug-ins Flexibilität hinsichtlich Design und Interaktion. Darüber hinaus ermöglicht Flash die Erstellung, Bearbei- 17 Geofilter tung und Wiedergabe von Rich-Media-Inhalten auf einer Vielzahl von Plattformen und Endgeräten. 17 Ereignisse 19 Streaming in großem Umfang Die Online-Anzeige von Video hängt maßgeblich von der Verfügbarkeit der erforderlichen Codecs oder 21 Live-Streaming Plug-ins ab. Anwender möchten nicht erst Software herunterladen müssen, um einen Video-Stream 23 Quality of Service (QoS) abspielen zu können. Die Flash-Plattform bietet hierfür die einfachste und praktikabelste Lösung: Adobe 24 Protocol Rollover Flash Player. Der Adobe-Client ist derzeit auf über 99 % der an das Internet angeschlossenen PCs und 25 Provisionierung einer wachsenden Zahl von mobilen Endgeräten installiert. Diese Marktpräsenz und die plattformüber- 26 Publishing-Points für Live-Video greifende Kompatibilität machen Flash zur logischen Wahl für Unternehmen und Organisationen, die 27 Publishing-Points für eine größtmögliche Zielgruppe erreichen möchten. Video-on-Demand (VOD) 27 Server-SDKs und Werkzeuge Die folgende Tabelle vergleicht die Anforderungen für Windows Media- und Flash-Formate auf verschie- 28 Überwachung der Server-Aktivitäten denen Plattformen. Windows Media bietet vier Player-Optionen für Windows Vista®, Windows XP, 29 Server-seitige Wiedergabelisten Windows Millennium Edition und Windows 2000. Welcher Player erforderlich ist, hängt von der Version 30 Datenerfassung des Windows Media-Codecs, von der Art und Version des verwendeten Betriebssystems sowie vom Pro- 3 0 U R L s zessor ab. Bei Flash spielen diese Faktoren keine Rolle – mit der aktuellen Version des Flash Players 31 Video-on-Demand werden alle Flash-Codecs korrekt wiedergegeben. 32 Online-Ressourcen 33 Anhang A: Grundlagen zu Flash Media Server 39 Anhang B: Funktionen und Vorteile auf einen Blick 40 Anhang C: Glossar Microsoft Windows Media Adobe Flash Media Server Unterstützte Codecs VC-1 und Windows Windows Media Sorenson Spark, Alle Flash-Codecs Media Video 9 Video 7, Windows VP6-E (Sorenson Spark, Advanced Profile Media 9 oder VP6-S, VP6-E, Windows Media H.264 High und Video 9 Advanced High-10) Profile Windows Vista Silverlight-Plug-in Windows Media Player Windows XP Silverlight-Plug-in Windows Media Player Windows Millennium – Windows Media Edition Player (nur Windows Media Video 7) Windows 2000 – Windows Media Player (nicht Advanced) Mac (Intel®) Silverlight-Plug-in Silverlight-Plug-in oder Telestream (für DRM-Inhalte) Flip4Mac oder Telestream Flip4Mac Mac (PowerPC®) Telestream Windows Media Flip4Mac Player (eingestellt) oder Telestream Flip4Mac (keine DRM- Unterstützung) Kernabläufe bei der Mediendistribution Das Medium Online-Video erlebt einen tief greifenden Wandel. Was früher eine rein passive Erfahrung war – eine Datei wurde heruntergeladen und mit einem Desktop-Player abgespielt (sofern der passende Codec und die richtige Software installiert waren) –, ist heute ein abwechslungsreiches Multimedia- Erlebnis ohne technische Barrieren. Die Flash-Plattform hat wesentlich zu dieser Entwicklung beigetragen, denn sie bietet die Interaktivität und Bedienfreundlichkeit, die Anwender erwarten. Da Interaktivität, Flexibilität und Anpassbarkeit von Anfang an im Vordergrund standen – die leistungsstarken Video- funktionen folgten später –, wird die Flash-Umgebung den steigenden Anforderungen moderner Verbrau- cher am besten gerecht. Die effiziente Produktion und Distribution von Medieninhalten erfordert zuverlässige, schlanke Abläufe. Die integrierten Lösungen von Adobe statten Sie mit sämtlichen Werkzeugen aus, die Sie für die Entwick- lung und plattformübergreifende Bereitstellung erstklassiger Video-, Audio- und interaktiver Inhalte benötigen. Im Folgenden werden die Kernabläufe der Medienproduktion und -distribution unter Berücksichtigung der Unterschiede zwischen der Microsoft- und der Adobe-Plattform aufgezeigt und die wichtigsten Vor- teile der Flash-Technologie erläutert. 2 Kernabläufe Adobe Vergleichsprodukt Erlebnis-Design • Adobe Flash CS4 Professional Microsoft Expression Studio 2 • Adobe Encore® CS4 • Expression Web • Adobe Dreamweaver® CS4 • Expression Blend • Adobe Photoshop® CS4 • Expression Design • Adobe Illustrator® CS4 • Expression Media • Adobe Flex® • Expression Encoder • Visual Studio 2008 Standard Programmieren von MXML und ActionScript® XAML und VBScript Interaktivität Live-Video Adobe Flash Media Live Encoder Expression Encoder und Windows Media Encoder Medienproduktion • Adobe Premiere® Pro CS4 • Windows Movie Maker • Adobe After Effects® CS4 • Microsoft Expression Media • Adobe OnLocation™ CS4 • Microsoft Expression Encoder • Adobe Encore CS4 • Adobe Media Encoder Digital Rights Adobe Flash Media Rights Management • Microsoft PlayReady Server Management (DRM) Server • Windows Media DRM-Plattform von Microsoft Wiedergabe mit • Adobe AIR™ Windows Media Player Desktop-Clients • Adobe Media Player Wiedergabe mit Adobe Flash Player Microsoft Silverlight Browser-Plug-ins Server-Technologien für Adobe Flash Media Server 3.5 Windows Media Server 2008 Streaming-Prozesse Protokolle für den Adobe RTMP und HTTP Microsoft RTSP und HTTP Datentransfer Medienformate Sorenson Spark, On2VP6, H.264, HE-AAC VC-1, WMA Erlebnis-Design Das Anwendererlebnis spielt für die Kundenzufriedenheit eine äußerst wichtige Rolle. Mangelt es der Player-Oberfläche an Intuitivität und Design, wird auch die Qualität des wiedergegebenen Inhalts als unzureichend wahrgenommen. Sowohl Windows Media als auch Flash bieten Tools für die Erstellung von Benutzeroberflächen und die Programmierung von Interaktionen. Microsoft Expression Studio 2 Expression Studio 2 ist das aktuelle Software-Paket für Web- und Desktop-Design von Microsoft. Die Studio-Suite vereint Expression Web 2, Expression Blend 2, Expression Design 2, Expression Media 2 und Expression Encoder 2. Für Anhänger der traditionellen Programmierung enthält Expression Studio 2 außerdem eine Standard-Edition von Visual Studio 2008 zur Entwicklung benutzerdefinierter Anwen- dungsoberflächen und -interaktionen. Design 2 ähnelt Adobe Photoshop Elements und ImageReady® und ermöglicht den Export von Bildma- terial in andere Anwendungen, z. B. als XAML- oder Bitmap-Datei. Mit Design 2 lassen sich außerdem „Slices“ in verschiedenen Dateiformaten generieren. Adobe Creative Suite® 4 Mit der Adobe Creative Suite 4 profitieren Sie bei der Erstellung abwechslungsreicher, interaktiver Erleb- nisse auf Basis der Adobe Flash-Technologie von einem vollständig integrierten Workflow. Für die Gestal- tung des Anwendererlebnisses („Erlebnis-Design“) stehen folgende Komponenten zur Verfügung: • Flash CS4 Professional – Authoring-Umgebung zum Erstellen vielfältiger interaktiver Inhalte. • Photoshop CS4 Extended – Standard für digitale Bildbearbeitung mit neuen Funktionen für 3D, Grafikanimation und erweiterte Bildanalysen. • Illustrator CS4 – Authoring-Tool für Vektorgrafiken. • Encore CS4 – Kreative Werkzeuge für die Bereitstellung von Videomaterial auf DVD und Blu-ray Disc oder als SWF-Projekte für den Einsatz im Web. • Flex 3 – Kostenloses Open-Source-Framework für die Entwicklung und Pflege von Web-Anwendun- gen, die über Adobe Flash Player bereitgestellt werden. Als Authoring-Tool für Flex-Anwendungen steht Adobe Flex Builder™ 3 zur Verfügung. Weitere Informationen finden Sie unter www.adobe.com/de/products/creativesuite/production.
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