2013 Press Guide
2013 PRESS GUIDE XTERRA WORLD CHAMPIONSHIP SPONSORS The XTERRA World Championship is presented by Paul Mitchell, AVIA, Maui Visitors Bureau, The Ritz-Carlton, Kapalua, and Outrigger Hotels & Resorts, and sponsored by Muscle Milk, Kapalua Resort, Gatorade, PowerBar, Island Air, T S Restaurants, Hawaii Tourism Authority, LifeProof, Footbalance, Zorrel, Rudy Project, Kona Brewing Company, Rockwell Watches, XTERRA Wetsuits, and XTERRA Fitness. ALOHA AND WELCOME TO MAUI - THE MAGIC ISLE In 1996 mountain biking and triathlon met in a duel of the fittest on the island of Maui. The race consisted of a rough water swim, a mountain bike race, and a trail run. It represented a bold new racing format that attracted outdoor enthusiasts, adventure seekers, mountain bikers and triathletes. The mountain bikers brought their laid-back style and bold self-assurance. The triathletes brought their hard-core training and avid dedication. They soon discovered a common “Live More” spirit that pulled them together. The relationship flourished into an internationally-recognized brand called XTERRA, and today there are tens of thousands of athletes not only taking part in the races, but truly living the lifestyle. A fitting representation of this “XTERRA Tribe” - 775 athletes from 35 countries and 43 U.S. states – is gathered here at Kapalua Resort on Maui’s northwest coast; and on Sunday, October 27 at 9am, they’ll put their mental and physical toughness up against Mother Nature at the 18th running of the XTERRA World Championship. Visit www.XTERRAMaui.com for raceday coverage. All the action is being filmed for a one-hour TV special that will be broadcast across the U.S.
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