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DEFINITION of a TOURIST GUIDE Tom Hooper on the European Standard Use of Phrase ‘Tourist Guide’

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UNKNOWN WARRIOR 100 Ruth Polling on a significant centenary At 11:00 on 11 November 1920 Britain Of course, the scale of loss meant that marked the exact moment when the only a tiny fraction of the bereaved Armistice had ended the fighting of were able to attend the funeral but the First World War two years those who could not attend were still previously. Standing on Whitehall, in able to pay their respects. After the the presence of the Unknown Warrior, funeral service the Abbey opened to King George V stepped forward to the the public and it is estimated that Cenotaph and joined the nation in two 40,000 people had visited the unfilled minutes of silent reflection. What grave by the end of the day. Such was happened that day still shapes the desire of people to say goodbye to remembrance in this country a a loved one at the grave that the hundred years later. The Cenotaph and Unknown Warrior Abbey’s original plans for three days of The story of the Unknown Warrior is (Photograph from Imperial War Museum) visiting had to be abandoned and well known to London Blue Badge 1,250,000 people visited the Abbey tourist guides, but one hundred years on it is difficult for us to before the grave was filled on 18 November. As newspapers imagine the emotion of the funeral. The day before, as the noted at the time, the huge number of flowers and cards left coffin had been bought by train from Dover, thousands were not addressed to the Unknown Warrior but to named gathered along the railway line to see the train pass. The top fathers, brothers, husbands and sons. of the carriage had been painted white to allow those who saw The public’s response to the Cenotaph was even greater. After it to know it was the carriage bringing their warrior home. the official ceremony on 11 November, they came to lay On the morning of the 11 November thousands more lined the flowers. Such was the demand that people were still queuing funeral route, including many who had waited through the night at midnight and it was not possible to re-open Whitehall to to ensure a glimpse of the coffin as it passed. The most desired traffic until 15 November. The power of the Cenotaph as a places on the route by the Cenotaph were allocated by ballot place where people felt close to the spirits of the dead had first to bereaved relatives. The bereaved, particularly women, were been demonstrated sixteen months earlier on Peace Day, 19 given places to attend the funeral itself. The service was July 1919. On that day a temporary Cenotaph, built of wood in attended by 1000 widows, 100 of whom had lost their husband less than ten days, drew huge numbers of people. The day was and all of their sons in the conflict. They must all have imagined designed to celebrate British victory but remembrance of the it was their husband, their son who was being buried. dead at the Cenotaph had a far greater impact than the parade or the fireworks display marking victory. This had not been the original intention of the government when the plans were agreed in October. There was a In the days after Peace Day increasing numbers of people precedence for funerals like those of Nelson and Wellington in arrived on what became a pilgrimage to the Cenotaph making the nineteenth century. The original plans announced that the it impossible for the government to remove the temporary official events would be attended by military, government and structure as planned. Under public pressure the government political figures. This caused outrage and the government, decided by the end of the month to rebuild the Cenotaph in under pressure from public and press, changed its mind. stone to the same design and on the same site. Members of Parliament gave up their places to widows. (Continued on page seven) BRANCH COUNCIL Also in this issue: Danny Parlour - Chair Aaron Hunter - CPD CHAIR’S LETTER - PAGE 2 Alex Hetherington - Secretary Craig Kao - Technology BAME CIRCUS STARS - PAGE 4 Alfie Talman - Treasurer Edwin Lerner - Guidelines Tricia Ellis - Site Liaison Nan Mousley - Membership OPEN HOUSE TOURS - PAGE 5 Maria Gartner - CPD Nick Salmond - Marketing DEFINING A GUIDE - PAGE 6 Victoria Herriott - PR Amy Wang - Mandarin EARLY TECHNOLOGY - PAGE 8 ASSOCIATION OF PROFESSIONAL TOURIST GUIDES ASSOCIATION OF PROFESSIONAL TOURIST GUIDES www.guidelondon.org.uk November 2020 www.guidelondon.org.uk September 2019 Union news LETTER FROM THE CHAIR We near the end of 2020. What a year it has been - but look at how much we have achieved against the odds! I think it is fair to say that we are stronger as an organisation and have more strings to our bow than this time last year. We have built upon the previous successes of past years. We have improved in all areas. Branch Council has been incredibly busy this year, working on various projects in January and then from mid March (when the pandemic took hold) through the year and we have, of course, received much support from the membership in many different areas in a collective effort. We have weathered the COVID-19 storm and proven how resilient we are as an organisation and I am excited about the possibilities for next year. Next year is about recovery: how we can build upon the success of this year so that are we are fully armed and ready to go in 2022 or earlier. Personally, I think it depends on how quickly a vaccine - once created - is distributed to all. This year we have completed and delivered the ‘French project’, a French version of the guide London website - and it is a beautiful thing, the Orient Express of software. Now it needs to be maintained and strengthened by the French language members who requested that it be created. Our virtual tour offer, blog posts, CPDs, language You Tube videos, site liaison, live broadcasts, social, marketing, membership... there are so many areas that we can build upon and expand and we now need YOU to think about what you can offer. Branch Council elections are due to take place at the next APTG AGM on Tuesday 8 December. We need new Branch Councillors to help move things forward. We have positions to be filled on BC. Seasoned guides to the recently graduated guides: you are all welcome and have something to offer. Is there an area of the APTG that you feel passionate about and want to change for the better? If so, please consider standing for election. There is much to get involved with for 2021. I’m excited for it. Danny Parlour UNIQUE VISITORS AND LEADS GUIDE FRENCH WEBSITE There were 18,236 visitors in August and 19,715 in After over a year of hard work the French website September, the first time in thirty months that LONDON has launched with 90+ pages including 15 visitors to the website dropped below 20,000. general pages, 31 individual tours, 42 French Visitors are down by 14%. Not ideal, but it is REPORT guide profiles and 5 blog posts. There is now a holding up well compared to other travel websites British and French flag, a signal to visitors about that have seen drops anywhere from 60 to 90%. the two languages. Traffic to the French pages The website generated 44 leads in August and 49 so far is low. Like the English website, much of in September, mostly for virtual tours. the traffic will eventually come from blog posts, so I would encourage the French team to translate English SOCIAL MEDIA blog posts or write new ones relevant to their audience. We are back to posting more regular content on Facebook, NEW BLOG POSTS Twitter and LinkedIn and views are up across channels. A lot of that had to do with the live broadcasts which came to Public Walking and Virtual Tours by Blue Badge Guides an abrupt end in July. Not only were they helping to raise Favourites from St Paul’s by Patricia Gentry-Verhoestraete awareness of the guides and Guide London, but they also Black Circus Perfomers by Angela Morgan helped to generate traffic and were starting to contribute At Home With Jimi Hendrix by Antony Robbins leads as we began to offer virtual tours. I think we should Halloween History by Clarissa Skinner restart and do them once a week in the original format. The The Windsor and Eton Brewery by Ildiko Pelikan length would still be 20 to 30 minutes, and the topics could Rolling Stones Shop Opens on Carnaby St by Edwin Lerner be related to major awareness days or anniversaries. This Contact [email protected] if you have a post/idea. would make it easier to market and gain views. Ursula Petula Barzey 2 Union news ST PAUL’S, TOWER AND ABBEY OPEN ANNUAL GENERAL MEETING All these major sites now allow size-limited tour groups. There is no Members Open Meeting in November. The Annual General Meeting is on Tuesday 8 December. It will be a Tower of London: Guiding is now allowed. Maximum group daytime Zoom meeting starting at 11am. Branch Council will size is fourteen plus the guide and tours should be after 2pm outline their priorities and strategy document for the year with time slots booked and risk assessments completed. ahead which will be a very important one for all BBTGs. We Saint Paul’s Cathedral: Maximum group size is thirty will also appoint new councillors and elect the office-holders.
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