Natural Selection + Jackson Hole Travel & Tourism

NATURAL SELECTION + JACKSON HOLE TRAVEL & TOURISM BOARD PARTNERSHIP FRAMEWORK November 1, 2020

Overview: Launching in early February 2021, the Natural Selection Tour will represent the most elite snowboard competition where “Mother Nature is the Main Character.” Led by renowned snowboarder Travis Rice, the Natural Selection Tour features the world’s greatest men and women snowboarders competing on the planet’s most epic terrain in all-time conditions. The Natural Selection Tour will inspire its audience to get outdoors and forge a stronger bond with nature. The Natural Selection Tour appreciates the opportunity to explore partnership opportunities with like-minded brands, providing a relevant and authentic marketing platform to connect with the outdoors community.

Natural Selection Core Values: 1. Innovation 2. Performance 3. Community 4. Sustainability 5. Education

2021 Events Schedule: • Jackson Hole – February 3 - 9 • Baldface, British Columbia – February 21 - 28 • Tordrillo Mountains, Alaska – March 20 - 28

Management Team: Travis Rice, Natural Selection Tour Founder. Carter Westfall, CEO. Liam Griffin, COO. Circe Wallace, Executive Producer. Chris Jerard, Media & Digital Strategist. Jeff Pensiero, Mountain Ops.

Audience: Average Age: 18-45 Gender: 57% male Household Income: $100K+

Consumer Attributes: Social Techies Global Mindset Performance Adventure Conscious Driven Introspective Fun Seekers Curious

Global Market: Estimated 130M global winter sports participants, 30M+ in the U.S. per recent independent research reports. Winter sports equipment is over $2B in North

1 America & Europe. Asia is poised for growth, with Japan & South Korea established & China rapidly growing in the lead up to the Beijing 2022 Winter Olympics. Distribution: Natural Selection is partners with Red Bull Media House to distribute a live stream and post-event 90-minute condensed shows for distribution across all of Red Bull Media House social and digital platforms. In addition, Red Bull Media House will distribute a Natural Selection Tour 90 - 120 minute show for linear (Red Bull Signature Series on Fox). Natural Selection Tour and Red Bull Media House’s shared goal is to maximize a global audience across multiple forms of live and original content.

Production: Uncle Toad’s Media Group will produce the Tour broadcast, a group of creative storytellers who produce culturally relevant live broadcasts, captivating storylines, and beautiful images. UTMG has experience in the mountains and with Natural Selection’s direction, will set a new standard for innovation within action sports production and content.

Public Relations: Lora Bodmer and Deep Communications will oversee PR for the Natural Selection Tour, leveraging years of experience working with Travis Rice and team on both film projects such as The Art of Flight and The Fourth Phase, as well as Supernatural and UltraNatural events. Deep Communications will ensure global engagement across both core and mainstream media outlets.

PARTNERSHIP TIERS

OPTION 1: OFFICIAL PARTNER OF NATURAL SELECTION JACKSON HOLE INVESTMENT: $300,000

Overview: JHTTB to become the Official Tourism Partner of the Natural Selection Jackson Hole event.

Marketing Rights: • “Official Tourism Partner of the Natural Selection Jackson Hole” designation • Use of stand-alone Natural Selection Tour logo and IP in communications • Use of approved Natural Selection event imagery and content • Brand integration / recognition in all relevant Natural Selection communications

Event On-Site Brand Integration: Natural Selection strives to keep the competition venue and surrounding area ‘clean,’ however open to collaborating on ‘authentic’ on-site brand integration. JHTTB would receive equal on-site presence to that of other Official Partners. Elements may include the following: • Start and finish flags, banners, gates • Athlete bibs • Post-race athlete media / celebration area

Branded Content: Natural Selection will work with JHTTB to develop stand-alone digital content for use on 2 all platforms both inside and outside of the broadcast • One (1) :30 - :60 short-form content tailored to promote event entitlement o NOTE: NST open to discuss specs of edits that work best for JHTTB

Digital Media Plan: Natural Selection will provide JHTTB with a digital media plan that will authentically promote JHTTB via its social media accounts, website and outdoors media partners to engage core and outdoor enthusiast audiences: • Target of 2,000,000 impressions • One (1) social media post / month to promote joint positioning • “Stay Wild” and responsible tourism messaging • Organic Natural Selection Tour posts that include JHTTB integration

Jackson Hole Live Webcast Brand Integration: • One (1x) :60-90 sec custom in-show feature showcasing the JHTTB authentically adding to event storytelling • Red Bull TV :15 second commercial inventory (Live + 7 Days Replay) o :15 sec mid-roll o Run in equal rotation with other event partners (SOV – 15%) o Creative supplied by partner • Red Bull YouTube Channel :15sec commercial inventory (Live + 7 Day Replay) o 15sec pre-roll o Run in equal rotation with other event partners (SOV – 15%) o Creative supplied by partner • Additional authentic JHTTB brand integration / product placement • Audio Host mentions throughout the live webcast

Jackson Hole 90 Minute Highlight Show Natural Selection will deliver JHTTB with a media rights package for in-show of the Jackson Hole 90 minute highlight show • One (1x) :60-90 sec custom in-show feature showcasing the JHTTB authentically adding to event storytelling • Red Bull TV :15 second commercial inventory o :15 sec mid-roll o Run in equal rotation with other event partners (SOV – 15%) o Creative supplied by JHTTB • Red Bull YouTube Channel :15sec commercial inventory o :15 sec pre-roll o Run in equal rotation with other event partners (SOV – Pending) o Creative supplied by JHTTB • Additional authentic JHTTB brand integration / product placement • Audio Host mentions throughout the live webcast

3 Natural Selection Tour Linear Highlight Show (Linear Broadcast – FOX) • One (1x) :60-90 sec custom in-show feature showcasing the JHTTB authentically adding to event storytelling • 1 x :30 sec commercial units during Fox broadcast o Creative supplied by JHTTB § Fox creative submissions to be sent with partner guides • Additional authentic JHTTB brand integration / product placement • Audio Host mentions throughout the live webcast

Post-Event Highlight Content with JHTTB Brand Integration • (1) :30 - :60 sec custom highlight clip showcasing JHTTB • Target of 1,000,000 impressions

OPTION 2: OFFICIAL SUPPLIER OF NATURAL SELECTION JACKSON HOLE INVESTMENT: $150,000

Overview: JHTTB to become the Official Tourism Supplier of the Natural Selection Jackson Hole event.

Marketing Rights: • “Official Tourism Supplier of the Natural Selection Jackson Hole” designation • Use of stand-alone Natural Selection Tour logo and IP in communications • Use of approved Natural Selection event imagery and content • Brand integration / recognition in all relevant Natural Selection communications

Branded Content: • One (1) :30 - :60 short-form content tailored to promote event entitlement o NOTE: NST open to discuss specs of edits that work best for JHTTB

Digital Media Plan: Natural Selection will provide JHTTB with a digital media plan that will authentically promote JHTTB via its social media accounts, website and outdoors media partners to engage core and outdoor enthusiast audiences: • Target of 1,000,000 impressions • One (1) social media post / month to promote joint positioning • “Stay Wild” and responsible tourism messaging • Organic Natural Selection Tour posts that include JHTTB integration

Jackson Hole Live Webcast Brand Integration:

4 • One (1x) :60-90 sec custom in-show feature showcasing the JHTTB authentically adding to event storytelling

Jackson Hole 90 Minute Highlight Show • One (1x) :60-90 sec custom in-show feature showcasing the JHTTB authentically adding to event storytelling

Natural Selection Tour Linear Highlight Show (Linear Broadcast – FOX) • One (1x) :60-90 sec custom in-show feature showcasing the JHTTB authentically adding to event storytelling

Post-Event Highlight Content with JHTTB Brand Integration • (1) :30 - :60 sec custom highlight clip showcasing JHTTB • Target of 1,000,000 impressions

VIEWERSHIP & ENGAGEMENT COMPS

Burton US Open Viewership (RB TV, YouTube, Facebook: Live + 7 Days): 2019 2020 % + Video Views 1.0MM 1.8MM 68% Total Minutes Watched 12MM 11MM -7% Avg. Min / View (RB TV) 20:32 23:44 16%

Red Bull Rampage Final Total Viewership (RB TV, YouTube, Facebook: Live + 7 Days): 2017 2018 % + Video Views 4.0MM 6.9MM 73% Total Minutes Watched 41.5MM 91.4MM 120% Avg. Min / View 10:24 13:15* 26% *our assumption for 2018 based on Total Time / Video Views

Volcom Pipe Pro Surfing - Red Bull 2018 Video Views 7.1MM Total Viewers 5.4MM* *excludes YouTube Total Minutes Watched 41.4MM Avg. Min / View 5:50* *NST assumption based on Total Min / Video Views

Global Participation Estimates Global US • Surfing: 23MM 3MM • Mountain Biking 30MM 9MM • Skiing & Snowboarding* 125MM 30MM (Europe 60M, Asia-Pac 25M) *Source: Snowsports Industries America 2018 Participation Report and the 2018 International Report on Snow and Mountain Tourism

Media / Resort Partners Name Facebook Instagram Twitter Snowboarder Magazine 981,000 1,700,000 88,400 Pleasure Snowboard Magazine (UK) 95,000 22,400 n/a Whitelines Snowboard Magazine 551,000 113,000 24,100 Method Snowboard Magazine 82,000 110,000 8,300 ROAM Media 633,000 908,000 n/a Jackson Hole Mountain Resort 469,000 441,000 51,200 Baldface Lodge 25,600 94,700 2,500 Alyeska Resort 67,000 43,100 5,700 Jackson Hole Mountain Resort 469,000 441,000 51,200 Tordrillo Mountain Lodge 18,000 11,900 2,200

Endemics / Sponsors / Stakeholders Name Facebook Instagram Twitter GoPro 10,850,000 17,400,000 2,100,000 Red Bull 48,261,000 13,600,000 2,000,000 DC Shoes 14,448,000 3,000,000 662,900 Quiksilver 6,493,000 2,300,000 300,900 Red Bull Snow 555,000 870,000 7,200 DC Snowboarding 277,500 300,000 2700 Union Binding Co 65,600 228,000 13,100 Lib Tech 130,500 225,000 26,000 Hemp Fusion 13,000 3,306 1,136 BOA Fit System 21,200 19,700 2,134 HANAH 11,000 24,900 730

Potential Riders Name Facebook Instagram Twitter Travis Rice 629,000 695,000 54,000 Mark McMorris 260,600 750,000 183,900 Bode Merrill 1,600 44,600 n/a Gigi Ruf 14,000 87,900 96 Mikkel Bang 4,900 48,700 540 Hana Beaman 8,300 22,500 1,300 Jake Blauvelt 18,500 53,300 n/a Victor Daviet 5,900 15,300 10 Danny Davis 293,000 253,000 40,400 Victor De Le Rue 32,000 142,000 n/a Manuel Diaz 1,900 22,400 n/a Elias Elhardt 19,000 41,800 n/a Marco Feichtner 3,200 1,600 n/a Ben Ferguson 15,000 86,100 2,700 6 Bryan Fox n/a 71,900 n/a Marie-France Roy 4,700 28,700 3,400 Red Gerard 26,000 237,000 15,600 Anna Gasser 114,000 388,000 n/a Terje Hakonsen 82,000 123,000 n/a Torstein Horgmo 199,000 275,000 35,300 Eric Jackson 9,300 106,000 7,300 John Jackson 139,000 162,000 12,200 Kazu Kokubo 19,000 83,100 n/a Sage Kotsenburg 127,000 373,000 209,300 Jamie Anderson 167,000 494,000 65,900 Hailey Langland 6,900 87,500 4,500 Sammy Luebke 1,300 14,000 n/a Nils Mindich n/a n/a n/a Pat Moore 34,200 134,000 9,600 Wolfgang Nyvelt n/a 14,900 n/a Spencer O'Brien 43,000 5,500 12,200 Leanne Pelosi 9,000 43,700 8,300

Inkwell Network Name Facebook Instagram Twitter Jimmy Chin 260,000 2,700,000 81,700 Chris Burkard 456,000 3,600,000 29,600 Keith Ladzinski 9,200 1,600,000 4,418 Renan Ozturk 88,000 1,000,000 21,400 Andy Best 29,000 648,000 2,171 Andy Mann 1830 544,000 n/a Sasha DiGulian 285,000 464,000 52,000 Mike Horn 435,000 682,000 140,600 Jeremy Jones 56,000 300,000 40,300 Caroline Gleich 16,000 159,000 7,730 Kalen Thorien 15,000 144,000 n/a Cody Townsend 42,000 156,000 17,400 Ian Walsh 91,000 138,000 36,300 Chase Jarvis 216,000 91,500 405,900 John Collinson 12,200 142,000 1000 Christian Pondella 4,000 101,000 n/a Chris Davenport 41,000 76,300 27,900 Angel Collinson 14,000 74,000 2,200 Brody Leven 4,100 54,500 3,800 Hilaree Nelson 9,600 57,000 1,100 Griffin Post 8,600 38,600 1,700 Mark Landvik 11,000 34,600 3,450 Scott Serfas 8,200 26,500 3,500 Andrew Miller 3,500 26,800 n/a Mark Carter 1,500 30,200 n/a 7 Alex Yoder n/a 23,800 n/a