To Improve Your 29 Brand’s Presence Ways on Facebook
You know the audience you want to reach is on Facebook, but how can your brand best leverage this medium to reach new prospects and improve your relationships with existing customers? To Improve Your Brand’s Presence on Facebook 29Ways
Why should you care about 2/3 your brand’s of Americans are Facebook users with page? 1.15 billion active people worldwide.
That equals a massive hub of human interaction. 1 UseUse aa brandbrand page.page.
If you use a personal profile instead . . . • You won’t be able to advertise. • You won’t have analytics about your audience. • There is a limit to the number of friends you can have. • If a Facebook employee notices, your page will be banned.
Use tracking links 2 when you share content.
• Always include a call to action (click here, sign up now, etc.) • Never include more than one link in a post. • Post links frequently. • Don’t rely on the link thumbnail. Post a picture. Fill out your brand 3 page thoroughly.
Use key terms that people might search for on Facebook. Don’t forget to include . . . • Pictures • Company Contact Information • Company Website Links ALWAYS include a picture with a post. 4
• Your fans’ News Feeds are crowded, and any text-only CATS posts will be skipped right over. RULE! • Include an interesting picture related to the post that will grab people’s attention. Keep your posts 5 short.
• Think about staying close to the blah, blah, 140 character limit on Twitter, blah, blah... even on Facebook. blah, blah, • Focus on one thought, worded blah, blah... concisely. blah, blah, • Don’t summarize; tease. blah, blah... Post regularly & 6 consistently.
• Your brand shouldn’t post a hundred times a day. • You should have something to share, or some way to engage your audience at least once a day. • Remember that the world of online content moves quickly. Don’t get left behind. Make Facebook someone’s job. 7
• Marketing on Facebook doesn’t need to be one person’s full time job. • In order to stay consistent you should have someone who can put some thought and work into what is posted. Engage with 8 your audience.
• Encourage your current customers to follow you on Facebook. • Encourage them to share your brand with others on Facebook. Post the occasional construction related 9 meme or joke.
• This might not apply to hospitals or funeral Ha! homes, but the rest of us shouldn’t be Ha! afraid to keep things light on social media. Ha! • Try to tie everything you share back to your brand or something specific and interesting to your customers. LOL!
10 Run contests.
• Offer them an incentive to get others to “like” and share various posts. • Remember that a “like” or share is a tacit public endorsement of your brand. Embrace negative feedback and 11 respond to it.
• Don’t delete (polite) criticism, even if it hurts. • Every business makes mistakes, and if you disappoint people they might take to Facebook to express their frustration. • Turn that negative experience into a public example of your brand working hard to make things right. • Give your fans a chance to defend you themselves. Link to your 12 Facebook page.
• Your brand’s blog should include social share buttons. • Put a prominent Facebook like button on your website. 13 Provide actual value.
• Don’t simply spam your fans with advertisements. • Your brand must provide value in a tangible way. i • Share content that isn’t your own. • Post news stories that are relevant to your audience. Use polls to engage 14 your fans.
• People love to share their opinions. • Polls can be entertaining. • Get a free survey of your audience. Love it! Like it • Use the feedback to improve your customers’ experience. Dislike it Use Facebook 15 Events
• Don’t do this very often. • If you are having a special event, you can create it on Facebook and Your invite some or all of your followers. Invited! Attending • This will ensure that your followers Maybe Won’t Be are reminded to attend your event. There nsights Use I to tra ck our page’s ana y lyti 16 cs.
• Pay attention to what kinds of posts are engaged with the most. • Track how tweaks to your Facebook strategy affect the traffic driven to your website. Consider using “Sponsored Stories” 17 to get likes.
• Sponsored Stories can be a great way to grow the size of your audience quickly. • You can also specifically target demographics that are most likely to be who you want as customers. Improve your brand’s profile 18 picture.
• Your brand’s picture is one of the first thing potential followers will see. • Use a high resolution picture. • Make sure it is interesting, and it should always be representative of your brand. 19 Be unique.
• Figure out ways to make your brand page different from your competitors’. • Keep your posts interesting and entertaining. • Remember how noisy the world of social media marketing is. • It takes work to stand out. tu ost pic res of P you ompany’s pro r c duc 20 ts.
• You can highlight specials or promotions using pictures of some of your more photogenic equipment. • Make sure your pictures are properly lit and taken with a high quality camera. Respond to comments 21 on your brand’s posts.
• Engage your audience every day. • Thank people for liking, and encourage discussions under “Hello” each post. • Discussions lead to your brand “Hello, how showing up on your fan’s are you?” news feed. Grow the number of fans you have but 22 stay targeted.
• An impressive number is just a number with no value. • Only a targeted audience will engage with your brand and actually make all of this effort worth it. Don’t use Messages to spam from your 23 personal profile.
• Keep in mind that messaging your fans can be considered spamming. • This will drive fans away instead of attracting them to your page. Proofread, proofread, 24 proofread.
• The casual nature of social media can make it easy to ignore proper spelling and grammar. • Don’t embarrass your brand and damage your reputation as professionals. • Proofread every post at least twice before you click “Post.” Don’t push Twitter 25 posts to Facebook.
• If you have an active Twitter presence (and I hope you do) don’t have your Twitter posts automatically appear on your Facebook brand page. • These posts might be fine for Twitter, but a bunch of posts right after another will be annoying on Facebook. Use Facebook 26 Page Apps
• Search page apps to add your YouTube channel to your page. Sign Up • Add a newsletter signup app. • Add a special offer signup app. • You can use iframes to embed forms. Experiment with posting 27 different times of the day.
• Yes, the Facebook News Feed isn’t strictly chronological. • The time of day your content is shared can still make a big difference as to whether or not your fans see it . Appreciate your 28 customers.
• Customers want to know they are appreciated. • Always get permission from a customer before posting their picture. • Be honest with customers, and they’ll remain faithful to your brand. Use Facebook 29 Exchange (pay per click News Feed sponsored posts).
• Non-competitive environment ensures your post sticks out. • Use a highly targeted cookie database to put ads into users News Feeds. • These are some of the most effective ads $ anywhere on the internet. • You only pay when someone clicks on your ad. To Improve Your 29 Brand’s Presence Ways on Facebook
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