Building Your Brand on the Big 6 Networks

Building your brand on the Big 6 Networks

Social strategy blueprints Tipsheets

he Big 6 social networks ofer tremendous marketing opportunites—and each one is very diferent. That’s why Spredfast has assembled our 6 Blueprints for Social T Network Success. In this quick-read collection, you’ll discover more than 50 con- structive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!

10 Tips to Make your Facebook Content News Feed-worthy

10 Tips to Rock the Twi!ersphere

10 Pins to Inspire your Brand’s Pinterest Boards

10 Tips to Capture The Moment on your Brand’s Instagram Account

7 Ways to Wow your Professional Followers on LinkedIn

6 Tips to Get More from your Brand’s Google+ Page Today Tipsheet

Spredfast about an hour ago

10 Tips to Make your Facebook Content Newsfeed-worthy There’s only one surere way to reach the heart of your acebook ans the newsfeed. And for brands, that means knowing and resonating with your audience is crucial. The next time you go to engage your fans, put yourself in their mindset and start thinking like your audience.

Tell me a little about yourself. You ruined it! Now fx it Yes, that means be human and personable. I liked you I just posted on your Page how upset I was. But then on Facebook, so I’m interested in knowing more about you swooped in and acknowledged my problem. That’s your company culture, who your employees are and why I just told my friends in the ofce how much I really events you’re hosting so I can connect with your brand love your brand. in a more direct way. Oh, you want to know what I think? Skip the 1000-word updates. Show me with pictures I can defnitely be a lurker, but it can be fun to give my and video. opinion when you ask. I wouldn’t have thought about I scan my newsfeed multiple times a day and the things sharing how I use your product or service, but now that that catch my attention are often mixed media that you’ve asked, I’ll take a minute to comment with my stand out next to long text blurbs. thoughts. Oh look, some of my friends chimed in, too. I didn’t even realize we had that in common. Show me your chops. As a part of your fan base, I’m probably interested in Limited access? I love being a VIP. learning from you. I use your products, am considering Really? I can get a discount on your newest product just using your services and look to you for new ideas as because I Like you? I didn’t even know you ofered that a leader in your industry. From all those intriguing online, but at that price, I want to try it out. And with that assets,positioning posts and whitepapers you share, special bargain, I’m going to tell a few of my friends, too. I’m really starting to see you as a thought leader next to your competitors. Take our relationship to the next level I didn’t go straight to your Page, but after your promo Help me fnd that product, tv episode, answer… in my newsfeed caught my eye, I clicked and it brought Nothing makes me more excited than when I fnd me to a custom designed page. Whoa, you’re running something serendipitously in my newsfeed that I was a contest where I could win an awesome prize or share looking for. Better yet, surprise me with interesting pictures and videos of my own? Of course I’ll fll out your content I didn’t even seek out. form to have the chance to get something I want in return!

Don’t lump me in with the irrelevant stuf I live in New York, so why do I care about a promo in San Francisco? It’s much more helpful when you target updates to my personal location or interests.

Like • Comment • Share You and 275 others like this.

Spredfast on | Spredfast.com | [email protected] Tipsheet

10 Tips to Rock the Spredfast @Spredfast FOLLOWS YOU Twittersphere Austin, Tx

The leading social relationship platform empowering enterprise brands and agencies to create great social experiences that build lasting relationships. spredfast.com

@Spredfast TWTS FOLLOWING FOLLOWRS , , . Following

Tips Examples 1-5

1. Provide value. Paul McCartney @SirMacca • 1m It sounds straightforward, but if you want to Good news: we are booked for 40 gigs over next two months in Hamburg #thebeatles. Bad continue to build a community and cultivate new news: all 40 gigs at a strip club. and existing relationships, your followers must ﬁnd your activity valuable. If at least 1 in 5 of your tweets George Harrison @HarryGeorge • 2m is not ge!ing retweeted, you are not providing value. RT @SirMacca Good news: we are booked for 40 gigs over next two months in Hamburg #the- 2. Leave room for the Retweet. beatles. Bad news: all 40 gigs at a strip club. A great power of Twi!er is the ease of sharing content from anyone and everyone you ﬁnd Paul McCartney @SirMacca • 3m interesting. Make sure your content is easy to share New drummer says his name is Ringo Star. by leaving enough of the 140 character limit to Yeah, & I’m Sir McCartney of Liverpool. Who include “RT” and “@” and “your user name character are you kidding? Bet his real name is Wallace. length”. Mick Jagger @MickTheLips • 4m 3. Don’t shy away from showing personality. Lots of buzz about @SirMacca and @ Slang, emotion and a point of view provide a JohnLennon. Whatevs. If it’s not #TheStones, I can’t get no #Satisfaction vine.co/v/aNdItrIEd memorable tweet while also distinguishing yourself from the sea of other Twi!er users and tweets. Vine Personality FTW!

4. Embrace the hashtag. Ge!ing found can be a challenge, especially when starting out. Find relevant and/or popular hashtags relating to your content and integrate them in your tweets.Hashtags will help your content get curated into searchable topic areas, while establishing yourself as part of mini Twi!er communities.

5. Insert links. When tweeting about your own content, inserting links is always a best practice. Don’t just have an Paul McCartney @SirMacca • 5m opinion, provide a doorway to further detail and Raging fght in the band. Which Beatle has the other helpful resources. worst haircut? Help us decide by voting at blog. beatles.com.

Spredfast on | Spredfast.com | [email protected] Tipsheet

Tips Examples 6-10

Paul McCartney @SirMacca • 6m 6. And shorten your links, too Check my latest blog about Sgt Peppers Lonely 140 characters is a small space for big thoughts. Hearts Club and, Transcendental Meditation Using a link shortening service such as Bit.ly will and Maharishi Mahesh Yogi – http://bit.ly/ provide more room for your well-thought-out words. Xd4aS5 As a bonus, it will also help you track how many clicks each links receives to show the eﬀectiveness of Paul McCartney @SirMacca • 7m your content. Get a load of this, a guy calling himself @TheVoiceofaGeneration dropped me his card 7. Share your handle far and wide. after our last show. pic.twitter.com/mRtmbRnMn How will friends, followers or clients build a relationship with you on Twi!er if they don’t know you are active there? Don’t limit Twi!er to the Twi!ersphere – share your Twi!er handle on your business card, website, email signatures and in other creative ways to raise awareness of your presence.

8. Start a meme. Once a community of followers has been built on Twi!er, consider starting your own meme or hashtag to empower people to add to the activity stream and become active in conversations. This could be helpful, serious or even funny. The point is to make a memorable, engaging topic spread faster and easier.

9. Send a thank you for mentions. Paul McCartney @SirMacca • 8m Heard enough about this @Elvis character. If people take the time to talk about your brand #britishinvasion taking over the US airwaves or share content on your behalf, make sure starting this summer, y’all! you acknowledge their activity to show your appreciation. It might be a simple favorite of Paul McCartney @SirMacca • 9m their tweet, or you may choose to provide a Thanks for the mention @MickTheLips. Not personalized reply. familiar with your little band – have you done anything I might have heard of?

10. Look for questions being asked about your industry. Paul McCartney @SirMacca • 10m OK. Enough of the rumors, Ringo. I am not Provide valuable answers as quickly as you can for dead. Email me at paul AT beatles dot com if anything pertaining to you or your space. Oﬀer to you want to talk in person. talk more via other channels if users prefer diﬀerent forms of follow up.

Spredfast on | Spredfast.com | [email protected] Tipsheet

10 Pins to Inspire Your Brand’s Pinterest Boards Is your brand trying to reach the million plus uniue monthly users on Pinterest’s visual inspiration platform? ere are ten tips to inspire and instruct you to make the most impact with your brand profle, boards, and pins.

Be Inspired Share e

1. Get Verifed. 4. Add Context with Pin Descriptions. Set up a Business Account and verify your Website so Pinners 2. Use thematic boards to Homeaway uses key words to know you are a trustworthy source. organize your pins. describe this rental: Swimming in Pinned from blog.pinterest.com the Clouds 8 BR, Indoor-Outdoor REI has various #REIGifts boards Pool/Home Theater Vacation for diferent categories under 5, 3. Use High Resolution, High Rental in Sevierville from @ for hikers, for gadget lovers) Quality Images. HomeAway! #vacation #rental #travel #homeaway Pinned from rei.com Betty Crocker’s “Princess Party” Pinned from homeaway.com board features baked goods in a full Party Guide photo shoot. Pinned from bettycrocker.com

5. Make Your Content More Useful with Rich Pins. 6. Use Rich Media like Gifs News outlets like the Detroit Free and Video. Press can include headlines, and story descriptions to articles to add AARP Links directly to its Youtube context to Pinned article images. 7. Incorporate Infographics programming like Cheap Life, a Pinned from freep.com series on saving. and Text-based Pins. Youtube by CheapLifeChannel Cheerios overlayed text on an Pinned from youtu.be interesting photo to drive message pullthrough. Pinned from cheerios.com

8. Spread the Pinning Wealth.

Chobani’s “We Make a Good Pair” board features recipes for yogurt companions granola, jam, etc. not the product itself. Pinned from fourmarrsonevenus.com

9. Engage with Tastemakers. 10. Reward Superfans. Target even launched new product lines with inuential pinners like Whole Foods encouraged Pinners this pin from The Oh Joy for Target to swap party ideas for a chance collection.) to win a $250 Whole Foods Market Pinned from abullseyeview.com Gift Card Pinned from wholefoodsmarket.com

Spredfast on | Spredfast.com | [email protected] Tipsheet

Feeling inspired? See how to put these pinning principals into action.

1. Get Verifed experiences without interrupting their Pinning Create or convert your account to a business account experience. Share tutorial videos, 360° product views, or to gain access to tools and resources that help brands interviews featuring your employees or customers. inspire others. Verify your website to signal to Pinners that you are a trustworthy source. 7. Incorporate Infographics and Text-based Pins While real world photography is high-value currency 2. Use Thematic Boards to Organize Your Pins on Pinterest, there are other ways to inform and inspire Pinners are o!en seeking inspiration for a particular Pinners. B2B and B2C companies can convey information task or pursuit. If your brand has multiple, varied in a quick, interesting way with infographics and product offerings, organize your boards in a logical way overlaying text on an image can create powerful message to deliver a relevant, valuable experience to Pinners. pullthrough. So a sporting goods retailer may organize boards by individual sports while a home improvement retailer 8. Spread the Pinning Wealth may have a board for each room in the home. Like any other social channel, the (visual) conversation on Pinterest shouldn’t be entirely about you and your 3. Use High Resolution, High Quality Images brand. Pin content that will resonate with and inspire This platform is all about creating and sharing rich your target customer, not strictly the products or visual experiences; poor quality images or uninteresting services you want them to buy. Ideally, all of that diverse subject ma#er won’t cut it. Pin images that are inspiring, inspiring content will prime Pinners for purchase. diverse, and that draw the eye. If you are an ecommerce site, don’t simply Pin your full product offering, switch it up! 9. Engage with Tastemakers In nearly every interest category (DIY, Cooking, Auto, 4. Add context with Pin descriptions Fashion, etc.), there are a number of influential and Using relevant keywords in Pin descriptions is critical prolific Pinners. Identify the power Pinners relevant to content discovery via search and the “Interests” tool to your own business and follow and engage to start which surfaces content based on Pinners niche interests. building a relationship. This increases the likelihood Detailed descriptions also help Pinners understand that they will Repin you on their own accord and also why they might want to add the Pin to one of their own opens up the pathway to make a bigger ask such as boards when they find it. curating a board on behalf of your brand.

5. Make Your Content More Useful with Rich Pins 10. Reward Superfans Adding extra details to Pins can make your content Search for users that frequently share your content and more useful and actionable for Pinners. Use Recipe let them know that you see them. This could be through Pins to include ingredients, instructions, and serving simple social actions, such as commenting on, Liking, or suggestions. Product Pins share information like pricing Repinning their Pins. You could also really wow these and availability, and even notify Pinners when prices users by sending them one of the products they Pinned drop. or a discount code to purchase the product online.

6. Use Rich media like Gifs and Video Gifs and Videos play directly within Pinterest allowing you to provide Pinners with even more rich, engaging

Spredfast The leading social relationship platform enabling brands and agencies to build lasting Follow relationships with fans and customers on social media.

Spredfast on | Spredfast.com | [email protected] Tipsheet

10 Tips to Capture The Moment on your Brand’s Instagram Account If pictures are worth 000 words, nd out how to say the right ones to your Brand’s Instagram followers.

217 300 116 1. Optimize your Bio. posts followers following Help people understand your purpose on Instagram and how

Follow they can engage with you. Do you have a branded hashtag you’d spredfast like to promote? Include it here. spredfast See how the leading social relationship platform likes to staysocial. Coming to SSW? oin us to make arch Include a link to your homepage soSpredfast. httpwww.spredfast.comsospredfast or relevant landing page.

552 likes rei Here’s @scottpiccolo at the top of Mount Washington. What a view! #newengland #mountains #REI1440Project #EmeraldLake

2. Use your limited real estate wisely. REI uses Instagram’s Geotag feature to remind followers to use the #REI1440Project hashtag when sharing photos celebrating the outdoors.

131 likes 4. Commemorate Big linkedin Today we launched LinkedIn Moments. olunteer arketplace, providing nonprofts and professionals with Launching a new product? a platform to easily fnd and connect Making a big company with each other. se your skills to make announcement? Share a visual a positive impact and check out the LinkedIn olunteer arketplace here “press release” on Instagram. volunteer.linkedin.com LinkedInood Whole Foods announces new store openings by sharing photos from their “bread breaking” 3. #Don’t #Go #Hashtag ceremony when new stores open. #Crazy. It comes off as a li"le #desperate. LinkedIn does a great job of incorporating their branded 5. Tap in to AT&T, an official sponsor of the hashtag (#LinkedIn4Good) with a timely events USA Olympic Team in Sochi, relevant, more trafficked hashtag by sharing shared picture perfect moments (#nonprofits) to gain exposure. relevant from the games. images.

Spredfast on | Spredfast.com | [email protected] Tipsheet

british_airways month ago In honour of ilan FashionWeek, we thought we’d highlight some of our chicest cabin crew. Who remembers these uniforms on a BritishAirways ight? tbt

rema, planephotosdub, anandadaf and others like this.

6. When in Rome, do as the Romans do. 7. Return the Love. Tap into existing memes like Throwback Thursday to create consistent When loyal fans share images mini-campaigns and gain exposure on heavily trafficked hashtags. British that feature your brand, Airways used #TBT to flash back to a fashionable flight crew. strengthen those relationships by engaging with #UGC. General Mills regrammed this customer’s hyatt commitment (in ink!) to the week ago Tweet @yattTweets today if you are Hamburger Helper brand. staying with us we will make your alentines ay a whole lot sweeter! InAyattWorld photo taken by @ milesfmblighty hyatt valentinesday love vday

gmmlovescheer, hyattregencydfw, guibosohatty and others like this.

8. Provide an Exclusive Experience. People like to know that they have insider access. Share exclusive deals or details with your Instagram followers. Hya" oﬀered a sweet deal to followers staying at their properties on Valentine’s Day.

9. Share Compelling Video 939 likes in 0:15 or less. chobani Seen on the Chobani Cup Truck tour! cc @hardbodynews @ourladyof2nds @ Whether you catch a moment yesiwantcake @spredfast #chotallyawesome on the ﬂy or upload a beautifully produced spot made speciﬁcally 10. Take the show on the road. for Instagram, take advantage of Since Instagram is inherently the opportunity to deliver rich mobile, it’s a great platform to media in stream. Target used video share images and videos from to provide a sneak peek of their roadshows and location-based newest collection events. We caught up with Chobani on their Cup Truck Tour.

Spredfast on | Spredfast.com | [email protected] Tipsheet

7 Ways to Wow your Professional Followers on LinkedIn

ith oer illion eers inedn oers rands an opportunit to connect with proessionals who ean usiness. Follow these seen tips to sta top o ind with our proessional audience.

How You’re Connected

. nale our est docatesour ploees People trust people more than brands. Empower your employees 1. ae the ight First pression Think of LinkedIn’s hero image and to share your company’s company description as your best business suit and elevator pitch. Most social great content and updates networks provide visual real estate that helps introduce your brand. Use this with their own connections space on LinkedIn to communicate what you do, who you are, or your values. to expand your reach with increased credibility.

Spredast RelivethehighlightsfromSpredfastSummit. Spredast S , members oin

erorance nde , members oin

periences , members oin

. Showcase our ierse erings One way to deliver highly targeted content to your LinkedIn connections is by building LinkedIn Showcase Pages to highlight individual brands or business units. LinkedIn members can . apture ttention in the ewseed with ultiedia ontent follow these child pages of Slideshare Decks and YouTube videos shared in status updates will play direct- your Company Page to stay ly within your followers’ LinkedIn feed. Rich media helps your brand stand connected with the parts of out and drives higher engagement rates. your business that ma!er ie 1 oent Share hours ago most to them.

Spredfast on | Spredfast.com | [email protected] Tipsheet