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Index Page numbers in italics refer to illustrations A (Atlantic Alternative), 100. See also Anti-corruption policy (China), 19–26, 30, CO-J-A-C theory of brand evolution 41, 124 Abercrombie & Fitch, 7, 14, 180 Apparel. See also specifi c brands Absolut vodka, 51 Chinese brands, 148 Absolute luxury, 66, 67, 81, 82, 212, 222 fast fashion retailers, 13, 148. See also Fast- Accessible “core” luxury items, 44, 46 moving fashion and consumer goods Adidas, 145, 148, 152, 153, 205, 206 gifting, 22 Aelia, 136 market entry, low barriers to, 148, 179 Aesop, 84 outlet stores, 176. See also Outlet stores Aff ordable luxury items, 44, 45, 199, 221 Apple The Age of Parasite Singles (Yamada), 35 Beats by Dre, 170 Ahrendts, Angela, 201, 206 brand building, 151, 152 Air pollution, 34, 91, 189, 203, 204 as competitor for luxury talent, 91, Aldo, 28 COPYRIGHTED 201,MATERIAL 202 Alfred Dunhill. Seee Dunhill in Hong Kong, 13, 28, 29 Ali, Muhammad, 45 and luxury competition, 198, 200, Amazon, 208 201, 209 American consumers. See United States strategic partnerships, 208 American Girl, 126 warranties, apology to China for, 78 American Tourister, 104, 105 Armand de Brignac (Ace of Spades), 170 AmorePacifi c group, 81, 155 Armani, 223 Anta, 145, 153 Arnault, Bernard, 185 227 bind 227 16 July 2014 10:15 PM 228 ind e x Arnault family, 65 Brazil, 186, 187, 196, 202, 211 Art, Chinese contemporary, 157 Breeze Center shopping mall, 190 Asian Tigers, 6, 126. See also Hong Kong; BRIC countries, 186, 187, 196. See also Singapore; South Korea; Taiwan specifi c countries Asics, 152, 206 Brunello Cuccinelli, 13, 28, 29, 66, 68, Asprey, 223 212, 223 ATMs in China, 116 Budget competition, 198–204, 209 Aubry, Martine, 108 Bulgari, 27, 45, 65, 99, 150, 220 Audemars Piguet, 67, 223 Burberry Australia, 134, 135, 149 about, 221 Avatars.
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