1 Before the Federal Communications Commission Washington, D.C
Before the Federal Communications Commission Washington, D.C. 20554 In the Matter of ) ) ) MB Docket No. 08-214 Herring Broadcasting, Inc. d/b/a WealthTV, ) File No. CSR-7709-P Complainant ) v. ) Time Warner Cable Inc. ) Defendant ) ) Herring Broadcasting, Inc. d/b/a WealthTV, ) File No. CSR-7822-P Complainant ) v. ) Bright House Networks, LLC, ) Defendant ) ) Herring Broadcasting, Inc. d/b/a WealthTV, ) File No. CSR-7829-P Complainant ) v. ) Cox Communications, Inc., ) Defendant ) ) Herring Broadcasting, Inc. d/b/a WealthTV, ) File No. CSR-7907-P Complainant ) v. ) Comcast Corporation, ) Defendant ) AMENDED TESTIMONY OF CHARLES HERRING, FOR COMPLAINANT HERRING BROADCASTING, INC. D/B/A DATED APRIL 22, 2009 Introduction On June 1, 2004, Herring Broadcasting Company, Inc. successfully launched WealthTV, a national cable network, across the United States. Upon its launch on June 1, 2004, WealthTV was immediately available 24/7 in high definition, HD, and in a “downconverted” standard 1 definition, SD, format. The HD network was unique in offering an all original “themed” programming lineup appealing to an upscale, male skewed audience in the 25 to 49 age group. To the best of my knowledge, upon WealthTV’s launch, it was one of only a handful of national cable channels to offer a high definition network service. Other high definition channels included HD Net, launched on September 6, 2001, Discovery HD Theater, launched June 1, 2002, and INHD/INHD2 operated by iN DEMAND, launched in September of 2003, used “HD” in their name. As I followed these networks, it became apparent to me that they focused on the technology of HD rather than a themed programming lineup specifically targeting a well-defined demographic.
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