Iepenarboretum ELM ROUTE The Elm route starts at the Elm Arboretum in Amster- dam-Noord and runs down east of the city centre to the Hortus Botanicus (botanical garden). Discover Springsnow EYE ’s most beautiful and unique elm trees Tolhuistuin along the way. High chances of spring snow! Most impressive elm Celebrate spring in Amsterdam & catch the Amsterdam celebrates the beauty Elm route The famous and imposing Tolhuis Elm brought by 75,000 elms in the city. (Ulmus hollandica ‘Belgica’) has stood springsnow! ForCovers Springsnow will newsbe glued follow here.us on: Take a look, follow the Elm route in front of the Tolhuis (Toll House) Twitter: @SpringsnowtweetPlease leave this area white. and Catch the Springsnow! Elm arboretum since 1905. Facebook: SpringsnowinAmsterdam This park, next to EYE, is a tribute to Am- Pont www.springsnow.nl & [email protected] sterdam’s number-one tree. It displays all 400 YEARS 32 species of elm in Amsterdam. NB. Please set up SPRINGSNOW cover artwork on seperate file. Pont BRS 038 BRS

De Ruijterkade Het IJ Amsterdam CS Spring snow is the magical natural phenomenon that symbolises the true start of Amsterdam’s spring: the elm trees throw confetti to greet the spring! Take a look and see and hear the elm seeds whirl! www.springsnow.nl April 21st – May 21st 2013 City of trees Amsterdam is one of the greenest capitals Elm fringe of the world. It is because of the trees we From the bridge to Nemo you can see the green fringe of elms from the terrace of springsnowposter 2013-zonder logoos.indd 2 02-04-13 21:43 breathe clean air, experience the seasons and stay in touch with nature. Hannekes Boom.

Covers_Pocket_78x108mm - springsnow2013-eng.indd 1 04-04-13 09:45 TRYBeproef YOUR LUCKje lentegeluk IN SPRING iATn HollandHOLLAND CASINOCasino Springsnow Oosterdokskade Op vertoonDuring vanSpringsnow deze routekaart free admittance krijg je tijdens with this Springsnow map. Conditionsgratis toegang. for entry: Entreevoorwaarden: minimum age of 18 minimumleeftijd and valid passport. 18 jaar, geldigeDress legitimatie. code: stylish Dresscode: and well groomed. stijlvol en verzorgd. in Amsterdam Max Euweplein 62 Amsterdam Address: Max Euweplein 62

Damrak hollandcasino.nl Elm trees have defined Elm variety Prins Hendrikkade Amsterdam’s cityscape for All items ofHere artwork are five todifferent bleed types should of elms, do the so by 3mm oldest and the most beautiful according centuries. Nowhere else can they ie.to to experts the edgeare the Dutchof the elm. purple border. DIGITAL POETREE Binnenkant This spring you can use the Digital Poetree to send be found in such numbers. The All items that are not to bleed, including text should be kept within everyone a Spring Message! This virtual tree full of 75,000 elms cloak the canals in Dam the white area. Recht Boomsloot elm seeds, planted on the Leidsekade, on the pier green, bring nature to the heart Nieuw- near the entrance of Holland Casino, is revealed by markt using your smartphone. You can attach a message of the city and release an annual to a Springsnow seed by tapping it. You can even Highest elm festive flurry of swirling elm At the Oudemanhuispoort grows the address it to someone you know! The seeds will drift seeds, known as ‘spring snow’. highest elm in the city; This Dutch Elm from through the city based on the velocity and direction of 1895 is over 35 metres high! Oude Schans the actual wind. The sender and recipient are notified when and where the seed lands and can view it on Springsnow is Amsterdam’s Google Maps and Streetview. celebration of the magical Digital Poetree: Leidsekade, near the entrance of whirling elm seeds, from 21 April Holland Casino Kloveniersburgwal to 21 May. Everybody can take Oudemanhuis- Springsnow poort Candy Oldest elm part: by catching some springsnow, Opposite Nieuwe 5 you’ll Staalstraat find Amsterdam’s oldest elm: a Field Elm posting Spring Messages on the (Ulmus minor) from 1891. Digital Poetree, or following the Papabubble. Elm in canal garden Waterlooplein Elm route. In the canal garden of Museum Geelvinck Digital Poetree created Muntplein Robert Overweg is a majestic elm to enjoy. Also you can Amstel Artist visit the Springsnow Expo in the museum! Hortus a Augmented Reality Experience: Botanicus Artis Zoo the Digital Amstelstraat Poetree. During Springsnow you Herengracht Weesperstraat can use it to Leidsestraat send your spring Utrechtsestraat messages. You can Herengracht Covers will be glued here. actually see the virtual tree with elm seeds with Museum Please leave this area white. your smartphone on the Geelvinck

Reguliersgracht Leidsekade. Leidsekade Artacasa Smallest elm & Crooked elms NB. Please set up Klaver 4 Magere Brug The smallest elm in the city (the Chinese cover artwork on seperate file. Elm) grows in the Hortus Botanicus, from Nieuwe Spiegelstraat Kerkstraat Kerkstraat their Palm House you can spot the most Max Vijzelstraat crooked elms in Amsterdam. Euweplein Weteringschans Amstelveld Stadhouderskade Exceptional elms The Wych Elms (Ulmus ‘Cornuta’) at the are recognisable by the two pointed ‘ears’ on the outer tip of their Weteringstraat leaves. A type unique to Amsterdam.

Covers_Pocket_78x108mm - springsnow2013-eng.indd 2 04-04-13 09:45 Springsnow HOW TO SPOT AN ELM SPRING SNOW SPRINGSNOW ART HORTUS BOTANICUS There are countless species of elm: they come in green IN LITERATURE IN MUSEUM GEELVINCK On Sunday, 12 May, you can walk the Elm Route in Amsterdam or yellow, can have large or small leaves, and smooth or guided by a Hortus Botanicus guide. Admission: free. rough tree trunks. Amsterdam has 32 different types. The American writer John Visual artist Maartje Jaquet created an exhibition at Sign up in advance: [email protected] The Hortus also With Springsnow, Amsterdam No matter their difference in looks, you can always Green was so impressed with Museum Geelvinck around the beauty of Springsnow in provides (walking/cycle) tours on request. recognise them by their asymmetrical leaves. The tree the ‘falling of flowers from the Amsterdam. The garden is a hidden gem, in which it’s Sun May 12 13:00 – 16:00 celebrates spring, inspired by this itself has a characteristic V-shaped branch structure, sky’ during his Writer in Resi- a real treat to sit down and enjoy the lush greenery of Start: at entrance Hortus. Please, sign up in advance magical phenomenon of elm seeds and a beautiful, translucent canopy. To find out its age, dence stay in Amsterdam that those magnificent elms. The museum is free for holders Hortus Botanicus, Middenlaan 2a measure the tree’s diameter. Every centimetre counts he wrote about it in bestseller of the Museumcard, Stadspas or Iamsterdam Card. By www.dehortus.nl whirling through the city. The for about one year. So an elm with a diameter of 70 The Fault in our Stars: showing this roadmap you’ll receive a 25% discount on annual snow of seeds signals the centimetres is about 70 years old. the entrance fee. Entry to the garden is free. true arrival of spring in the city. “There were elm trees everywhere along the Sun Apr 21 – Mon May 20 11.00 – 17.00 uur SPRINGSNOW ART canals, and these seeds were blowing out (closed on Tuesdays). After all, this natural showstopper Museum Geelvinck Hinlopen Huis: only takes place on those warm ELM: SIGNATURE TREE of them. (…) They looked for all the world Keizersgracht 633 / www.geelvinck.nl The elms and Springsnow inspired several artists sunny days in April and May when like miniaturized rose petals drained of their to create a number of special art works. These OF AMSTERDAM are on display at ARTACASA gallery and lunchroom there’s a pleasant spring breeze. color. These pale petals were gathering in Klaver 4, where they also make special Springsnow The elm has been an Amsterdam feature since the 17th the wind like flocking birds – thousands of Picnicbags. century. The elm is found in all boroughs: 32 species, Its this frivolous fluttering that them, like a spring snowstorm. (…) Amster- ARTACASA: Kerkstraat 411-HS / www.artacasa.nl 75,000 in total! You can find them at maps.amsterdam. Klaver 4: Utrechtsestraat 69 delights us so: to see and hear the nl/iepen/. 2013 marks the 400th celebration of the dam’s spring snow. The iepen throw confetti www.lunchcafe-klaver4.nl wind play with those millions of Amsterdam canals, which means we’ll celebrate 400 to greet the spring.” years of spring snow! The elm proved an ideal tree for drifting elm seeds. We watch the the city: they grow fast, are resilient and their majestic seeds float, flutter, dance and form complemented the canals perfectly. If you cross whirl. We hear them ripple and roll the centre of Amsterdam these days, you’ll see elms al- most everywhere. Of the 9,000 trees in the city centre, SPRING SYMBOL over the streets. They collect in 60% are elms! corners, only to then flit apart and The spring is celebrated worldwide as a season of new Top 5 growth. Symbol of spring in Amsterdam is the elm seed. swoop down once again in their trees in the centre of Amsterdam Catch one yourself as a symbol of your own ideas and spiralling dance. dreams that you want to grow. It makes Amsterdam even Elm 5.271 SPRINGSNOW CANDY Plane 894 All items of artwork to bleed should do so by 3mm more dreamy… ie. to the edge of the purple border. The artistic candymakers from Papabubble will be mak- Lime 694 ing true Springsnow Candy! Some of them will contain All items that are not to bleed, including text should be kept within real elm seeds! Every Sunday, in the Staalstraat, you can Maple 377 the white area. watch (and taste!!) how they make this special treat. De Feesttantes (the Party Aunts) will be present as living Acacia 243 trees who’ll tell and celebrate the story of spring snow in Amsterdam. The local government allows only elms to be planted Sun Apr 21. / Apr. 28 along the canals! The elm is an integral part of Amster- ELM LEAF IN THE DESERT May 5 / May 12 / May 19 dam. The tree even received a separate mention in the Artist Ap Verheggen plans to make ice in the desert un- 14:00 – 16:00 canal district’s new status as a UNESCO World Heritage der the face of a giant elm leaf! The leaf will be covered Papabubble: Site in 2010. Amsterdam was officially named Elm with solar cells, underneath are cooling condensers that Staalstraat 16 Capital of Europe in 2005 and European City of Trees soak up humidity from the desert air. Even in the hottest www.papabubble.nl in 2012. conditions, it will produce a layer of ice on the leaf's ridged underside. With the Sunglacier Verheggen wants to inspire people and show them that even the seemingly

impossible can be made possible. . , , Brenda Spuij Brenda , City of trees: trees: of City , . Photo’s backside: Throwing seeds: Throwing backside: Photo’s . Jolien Glaudemans Jolien Springsnow in Amsterdam Foundation in Amsterdam Springsnow Michael Jacobs Sandra Boersma Sandra . All other photo’s: photo’s: other All . , Anywhere the wind blows: blows: wind the Anywhere , , Exceptional elms: Exceptional , Tamar Rubinstein Tamar Gertie Jaquet Bart van Dijk Bart van

Springsnow is an initiative of the Springsnow in Amsterdam Foundation and made possible by: www.moniquewijbrands.nl , Elm leaf: Elm , Photo’s frontside: Springsnow Westertoren: Westertoren: Springsnow frontside: Photo’s variety: Elm Zeppe snow: elm Controlled Design:

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