Global China Connection “Cultivating Tomorrow’s Leaders” Third Annual Asia Summit 全球 中国 联 接 GLOBAL CHINA CONNECTION July 9, 2011 Building relationships that will change the world Wenjin International Hotel Beijing, China www.gccglobal.org For inquiries, please contact
[email protected] What will the leaders of today teach the trailblazers of tomorrow? Global China Connection is committed to preparing the international student community to face the challenges of tomorrow. Join us this summer for our third annual Asia conference “Cultivating Tomorrow’s Leaders,” as we bring together the leading change-makers of Sino-Global relations to share their stories of personal growth and engage in discussion with 400 student leaders representing China, United States, Europe, Latin America, and more. The conference will be a large-scale one day event in which there will be a total of three keynote addresses, three panel discussions, and two networking events in order to create a thorough discussion on the challenges and opportunities for our future. Beyond general surface differences between Western and Eastern culture, there is much for our nations’ youth to discuss and understand in order to build long-term trust and strong relationships. Many cultural differences are not obvious, yet impact international trade and professional relationships deeply. Linguistic and visual differences in Western and Eastern languages result in differences in visual discrimination, and companies including Taobao and eBay have won and lost entire markets by their abilities to pick up on these differences when designing their web interface. Whether pursuing direct localization strategies or not, multinationals are struggling to create aligned business cultures and hierarchies that fully address underlying cultural nuances.