Trinity University Digital Commons @ Trinity Communication Honors Theses Communication Department 5-4-2005 The Last Day on Earth: Encoding and Decoding of Resistant Ideology in Music Video Desiree Damon Trinity University Follow this and additional works at: http://digitalcommons.trinity.edu/comm_honors Part of the Broadcast and Video Studies Commons Recommended Citation Damon, Desiree, "The Last Day on Earth: Encoding and Decoding of Resistant Ideology in Music Video" (2005). Communication Honors Theses. 1. http://digitalcommons.trinity.edu/comm_honors/1 This Thesis open access is brought to you for free and open access by the Communication Department at Digital Commons @ Trinity. It has been accepted for inclusion in Communication Honors Theses by an authorized administrator of Digital Commons @ Trinity. For more information, please contact
[email protected]. Damon 1 The Last Day on Earth: Encoding and Decoding of Resistant Ideology in Music Video By Desirée Damon A Department Honors Thesis submitted to the Department of Communication at Trinity University in partial fulfillment of the requirements for graduation with departmental honors. April 11, 2005 ____________________________ _____________________________ THESIS ADVISOR DEPARTMENT CHAIR ____________________________ THESIS ADVISOR ASSOCIATE VICE PRESIDENT FOR ACADEMIC AFFAIRS, CURRICULUM AND STUDENT ISSUES “This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs License. To view a copy of this license, visit <http://creativecommons.org/licenses/by-nc-nd/2.0/> or send a letter to Creative Commons, 559 Nathan Abbott Way, Stanford, California 94305, USA.” Damon 2 ABSTRACT According to Stuart Hall’s theory of encoding and decoding, an audience member, based on their individual ideological perspectives, can read media texts in one of three ways: dominant, negotiated, or resistant.