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[email protected] The Daily News of TV Sales Wednesday, December 13, 2017 Copyright 2017. ADVERTISING INFLUENCES MILLENNIALS THE MOST MILLENNIALS ARE ‘IMPULSE BUYERS’ ADVERTISER NEWS Not only are millennials more likely to make purchases Apparel and accessories retailer Charming Charlie and its after seeing or hearing advertisements compared to older subsidiaries filed for Chapter 11 bankruptcy on Wednesday, generations, about 81% of millennials surveyed made a but they plan to restructure the business and debt, and purchase after seeing or hearing an advertisement in the most of its lenders have agreed with the plan. The company last 30 days, according to the “2017 Advertising Survey” plans to close 100 of its 370-plus stores by the end of the from B2B ratings and reviews firm, Clutch. year, according to Retaildive.com...Volkswagen is betting ChainStoreAge.com reports that despite millennials’ that there’s enough life left in the floundering U.S. compact higher tendency for “impulse buying” when it comes to new sedan segment to draw new customers to the redesigned products and brands, Baby Boomers and others over age 2019 Volkswagen Jetta. The redesigned Jetta will appear 55, are less influenced by advertising. Only 57% in U.S. showrooms in mid-2018, and will made a purchase as a result of an advertisement continue to be equipped with the brand’s 150-hp — regardless of the medium. 1.4-liter turbocharged I-4 engine.