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Advertising Influences Millennials the Most www.spotsndots.com Subscriptions: $350 per year. This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or [email protected] The Daily News of TV Sales Wednesday, December 13, 2017 Copyright 2017. ADVERTISING INFLUENCES MILLENNIALS THE MOST MILLENNIALS ARE ‘IMPULSE BUYERS’ ADVERTISER NEWS Not only are millennials more likely to make purchases Apparel and accessories retailer Charming Charlie and its after seeing or hearing advertisements compared to older subsidiaries filed for Chapter 11 bankruptcy on Wednesday, generations, about 81% of millennials surveyed made a but they plan to restructure the business and debt, and purchase after seeing or hearing an advertisement in the most of its lenders have agreed with the plan. The company last 30 days, according to the “2017 Advertising Survey” plans to close 100 of its 370-plus stores by the end of the from B2B ratings and reviews firm, Clutch. year, according to Retaildive.com...Volkswagen is betting ChainStoreAge.com reports that despite millennials’ that there’s enough life left in the floundering U.S. compact higher tendency for “impulse buying” when it comes to new sedan segment to draw new customers to the redesigned products and brands, Baby Boomers and others over age 2019 Volkswagen Jetta. The redesigned Jetta will appear 55, are less influenced by advertising. Only 57% in U.S. showrooms in mid-2018, and will made a purchase as a result of an advertisement continue to be equipped with the brand’s 150-hp — regardless of the medium. 1.4-liter turbocharged I-4 engine. But it will now About 54% of Baby Boomers trust TV and print be mated to either an eight-speed automatic advertising, and just 27% trust online and social transmission or a six-speed manual gearbox.... media advertising. However, 64% of millennials Jewelry retailer David Yurman has launched a trust TV and print advertising, and 51% trust holiday gifting bot on Facebook Messenger, online and social media advertising. Millennials higher according to a Fashion Network post — a move that comes trust level stems from having more resources available to as luxury brands are increasingly rolling out chatbots of all discover if a brand’s message is misleading, the study said. kinds. The Facebook Messenger Gifting Bot lets customers Overall, consumers view traditional advertising mediums shop David Yurman gift guides through Messenger by — TV, print, and radio — as the most trustworthy, while they selecting a recipient type (Her, Him, Themselves), and view online and social media advertising more skeptically, then filtering through the gifts based on category, metals the report said. and price range...German discount grocer Lidl has recently Consumer income is also a factor in advertising influence. switched gears and will now include in its expansion plans The study found that 83% of consumers with a household store locations the size of a drugstore — less than half income over $100,000 were more likely to make a purchase the size of its original growth strategy, The NY Post has as a result of an advertisement, compared to 68% of learned. After charging out of the gate in June with a bold consumers with household incomes of less than $49,999. plan to open as many as 100 locations over the next year This is due to a higher disposable income and more — each about 36,000 square feet and built from the ground spending power. up — Lidl now wants to move into existing buildings as Overall, advertisements still influence 90% of consumers small as 15,000 square feet....PepsiCo has reserved 100 in their purchasing decisions, and consumers — regardless of Tesla’s new electric Semi trucks, in an attempt to reduce of generation — are most likely to make a purchase after fuel costs and fleet emissions, a company executive said. seeing or hearing an advertisement on TV and in print, Tesla has been trying to convince the trucking community according to the study. that it can build an affordable electric big rig with the range “Baby Boomers have already gotten set in their ways and cargo capacity to compete with relatively low-cost, time- in regards to the brands they prefer, so an ad might not tested diesel trucks. PepsiCo’s 100 trucks add to orders convince them to buy something,” said Rob Albertson, by more than a dozen companies such as Wal-Mart, fleet managing director of Bandwidth Marketing. “There’s an operator JB Hunt and foodservice distribution company aspect of spontaneity in millennials that would cause them Sysco.... Supervalu has signed an exclusive multiyear to try something.” deal with Instacart to provide updated e-commerce sites for its four retail banners, Cub Foods, Shop ‘n Save, Farm DISNEY/21st CENTURY FOX DEAL IS CLOSE Fresh Food and Pharmacy and Shoppers Food and The New York Times reported last night that The Walt Pharmacy.... Dairy-free frozen desserts maker NadaMoo Disney Company is poised to complete a once-unthinkable has received $4 million in investment financing from deal to swallow most of Rupert Murdoch’s movie and Canadian-based InvestEco Capital, the company said in a television empire, a $60 billion-plus acquisition that would statement. NadaMoo will increase retail distribution of its supercharge Disney’s global streaming-service ambitions. plant-based treats next year to meet consumer demand for Disney hopes to buy the 20th Century Fox movie and low calorie, dairy-free options in the frozen dessert aisle.... television studios; 22 regional cable networks dedicated Imports by retailers are estimated to be up 1.5 percent in to sports; Fox’s stake in the Hulu streaming service; cable December, indicating that companies are expecting strong networks like FX and National Geographic; and stakes in two sales through the rest of the holiday season, according to overseas television-service providers. industry group National Retail Federation (NRF). NETWORK NEWS AVAILS For the second consecutive week, the first two hours WSET ABC-13, Lynchburg, VA, is looking for a motivated of The Today Show on NBC has surged ahead of Local Sales Manager to lead their local sales team in ABC’s Good Morning America in both the adult 25-54 exceeding budgets on multiple platforms and coach and demographic and overall viewers. In the time following mentor a team of motivated sellers. the departure of Matt Lauer, The Today Show has beaten This position requires an individual who Good Morning America in total audience. The Today Show has strong leadership skills and can or posted an average of 4.58 million viewers compared to wants to lead a local sales team. Client Good Morning America’s 4.38 million. In the demo, Today engagement is a top priority. Candidate averaged 1.64 million while GMA delivered 1.38 million, must have at least 3 years broadcast sales experience, according to Nielsen. CBS This Morning averaged and a passion for new business development. Let’s talk! 916,000 total viewers in the demo with APPLY HERE. EOE. approximately 3.57 million total viewers. Hot market? FOR SURE! Orlando, Typically, Good Morning America has Another season of “The Florida. Sales Manager opening the most overall viewers while The Bachelor” is coming up! I heard at WKMG News 6. Lead Local and Today Show wins the demographic… that there are four women National AE’s to perform at the highest …A new multi-camera comedy series named Lauren. Everyone had level by getting results for all of our has been given a straight-to-series order a good laugh — even the eight partners. Create, implement and from ABC. The currently untitled series contestants named Ashley. execute client campaigns that will deliver follows a stuck-in-his-ways, opinionated, trackable results. Motivate sellers, fading TV star who moves in with his hold people accountable, manage Jimmy Fallon progressive daughter, her girlfriend and inventory and utilize all media assets the child they’re raising together. The daily. Work closely with DOS and the project is co-executive produced by Kenya Barris, who entire sales team to exceed budgets and outperform the created the comedy Black-ish for the network and Grown- market. Please send resume to [email protected]. EOE. ish for Freeform, Julie Bean, and actor Alec Baldwin. WAVY-TV10 and WVBT FOX43 in the Norfolk, VA, Bean has served as the writer and co-executive producer market seeks a results-driven Account Executive. This of the ABC comedy American Housewife. She also wrote experienced sales professional must have a winning and co-executive produced Mike & Molly for CBS, and attitude and a desire to succeed! Responsibilities include worked on other projects including NewsRadio and Gary managing agency business, new business generation, Unmarried. Baldwin may also star in the series. It’s being client relationship building, and presentation to a produced by ABC Studios……Alec Baldwin will also host diverse customer base. The position requires excellent the return of Match Game on Wednesday, December 20th communication, customer service, and time management at 10 PM on ABC. The game features four contestants skills. The ideal candidate will be a people person who vying for a chance to win $25,000 as they attempt to match is responsible for developing large-scale new business the answers for six celebrities in a game of fill-in-the- clients and growing digital revenue! CLICK HERE for more missing blank. Celebrity panelist for the show include Amy info or to apply now. EOE. Sedaris (Stranger with Candy), comedian Chris D’Lia, WROC-TV 8, a CBS Affiliate, seeks a Chief Engineer Constance Zimmer (UnREAL), Tony Award-winner Jane to oversee the day to day operations of the Engineering Krakowski (30 Rock, Unbreakable Kimmy Schmidt), Rick Department and is responsible for the Fox (Greenleaf, NBA Champion), and Tituss Burgess maintenance of all broadcast technology (Unbreakable Kimmy Schmidt).
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