Public Document Pack

TOWN COUNCIL

27 May 2021

Supplementary Documents

Dear Councillor

Please find enclosed additional document(s) that were not available when the agenda for the meeting to be held on 2 June 2021 was published.

Andrew McKenzie Town Clerk

Distribution: The Mayor and Members of Town Council as follows:

Councillors Mawhood (Mayor), Mayne (Deputy Mayor), Dawson, Foden, Goodman- Bradbury, Heath, James, M. Lowther, T. Lowther, J. Petherick, L. Petherick, Prowse, Tamlyn, Taylor, Woods and Wrigley

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Supplementary Documents PART I (Open to the Public)

14. Tourism Strategy (Pages 3 - 56)

Town Council is recommended to adopt the proposed Tourism Strategy for the Parish of Dawlish.

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DAWLISH TOWN COUNCIL TOURISM STRATEGY 2021/22

Cockwood, Dawlish, Dawlish Warren and Holcombe

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Front cover photos courtesy of Dawlish Beach Cams and Inspired Images (Pixabay)

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Contents

Executive summary ...... 5

Introduction ...... 6

Our vision...... 7

Our priorities ...... 7

Understanding the area - Dawlish Parish ...... 7

What do we hope to achieve? ...... 9

SWOT analysis ...... 10

Next Steps ...... 12

Action plan ...... 13

Key reference documents ...... 15

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Executive summary

During 2020, Dawlish Town Council recognised a coherent tourism strategy needed to be developed to provide a guiding framework for both the Town Council and the stakeholders of the Parish, to be drawn on to develop and manage its visitor and tourism activities. The strategy builds on the current tourism strengths of the Parish and recognises the significant role tourism plays in the local economy. The current pandemic has seen visitors returning (when restrictions have allowed) with thousands daily watching video cams of the area and waterfowl online, while expressing how much they have missed visiting the resort. In parallel residents’ love and appreciation of the beaches, natural beauty and history is undiminished.

A Tourism Strategy Working Group (TSWG) was formed by the Town Council in late 2020. Its objectives included:

• To develop a comprehensive long-term tourism strategy for Dawlish for approval by Town Council; and

• To make recommendations to the Town Council on how to develop Dawlish into a “Destination Brand”.

This draft strategy is presented for consideration to Council with a vision, priorities and an action plan meeting the objectives above. The next steps envisage a wider public consultation on the document and working with stakeholders to refine the short-, medium- and longer-term aspirations. Without wider engagement the strategy is unlikely to fulfil its aspirations.

The document is intended to be revised by Council on a periodic basis.

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Introduction

Why does Dawlish need a tourism strategy? Simply put, because tourism matters. Before the Cov-id 19 pandemic it was estimated by 2025 the tourism industry in Britain would be worth over £257 billion (1). The industry supports jobs directly and indirectly, and in the case of rural areas and coastal towns like Dawlish, makes a significant contribution to the retention of services, the viability of businesses and the conservation of tradition and heritage, as well as keeping communities vibrant and enticing places to live and work.(2,3)

The following is intended to be a useful, working tool that brings the tourism aims of the Dawlish Parish together, in one document providing a single point of reference. It is designed to provide a guiding framework that both the Town Council and the stakeholders of the Parish, can draw on to develop and manage its visitor and tourism activities. It is hoped it will also stimulate better understanding of and between both domestic and international destination management organisations.

The aim is to be able to deliver a context, vision and principal plan for tourism in Dawlish parish – encompassing Dawlish, Dawlish Warren, Cockwood and Holcombe. Actions are identified in the short-, medium-, and longer-term to ensure that the Dawlish parish can sustain and grow its presence in an already crowded tourism marketplace.

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Our vision

For the Dawlish Parish to be a key destination for those visiting the South West region – for day trips, longer stays and as a base from which to explore the area.

Our objectives 1. To increase the number of day visitors and visitor trips. 2. To increase the visitor spend in the area. 3. To enhance the visitor experience and encourage repeat visits. 4. Boost the local economy and employment.

Our priorities

1. Visitor experience. 2. Develop the destination. 3. Partnership working. 4. Communication.

Understanding the area - Dawlish Parish

The Regency resort town of Dawlish is in the east of the Teignbridge district within the county of Devon (fig.1). It is very much at the heart of the south west region of the United Kingdom (UK). It sits 22ft above sea level nestled between steep hills, almost at the mid-way point between the mouths of the Exe and Teign estuaries, with Dawlish Water running through the heart of the town and into the sea. Figure 1 - Dawlish within Devon, Devon within UK (Source: Wikipedia) Dawlish Parish combines the town, the tourist hotspot of Dawlish Warren, Cockwood and Holcombe.

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Key statistics of tourism for Dawlish:

• 84 thousand staying visitor trips

• 494-thousand-day visits

• £37.2 million direct visitor spend

• £38.4 million total visitor related spend

• 970 actual jobs supported by visitor related spend.

Direct visitor spend by category:

Source: Dawlish Tourism Survey 2017 (2)

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What do we hope to achieve?

• Understand our visitors – o Who are the key audiences? o What are the most effective ways to engage with them? o What is the best way to present the area to them to attract them? o How do we encourage visitors from the Warren into the town?

• Branding and identity – o To exploit Dawlish’s assets and present the visitor offering in a consistent way so that people might stay longer, spend more and return.

• Communication – o Improve the digital marketing offer o Improve access to information on the area for both visitors and residents. o Increase the profile of Dawlish parish as a vibrant tourist destination at national levels

• Partnership working – o Identify and engage with key stakeholders in tourism o Improve coordination of tourism in the Parish so that all stakeholders work together as prompting a one destination area.

• For infrastructure development – o Identify key areas for improvement o Work with partners to enhance the areas in the locality which would increase the attractiveness of offer of the area.

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SWOT analysis

A Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis has been undertaken across the Parish to identify the areas that need to be addressed and developed. This has informed the priorities and outcomes needed to deliver the vision of this strategy. Strengths

• Strong identity – beach, town, Lawn, cliffs • Iconic railway route • Accessible by road, coach, bus with a mainline train service to London multiple times a day • Investment in new public realm sea wall • Historic Regency town with heritage assets – Lawn, Manor House • Significant town centre with independent shop and refreshments outlets – mostly level and accessible pavements • Independently run museum and theatre • The Brook and waterfowl – Home of the Black Swan • Open spaces – Lawn, Manor Gardens, beach • Dawlish Countryside Park • Exe Estuary Cycle Trail • Walking trails, guides and boards i.e. Heritage Trail in situ • Internationally recognised wildlife site at Dawlish Warren • Blue Flag beach at the Warren, Town beach with Seaside Award • Variety of touring and holiday park accommodation at Dawlish Warren • Strong ‘Love Dawlish’ brand – with website and social media in existence • Growing Dawlish Beach Cams and Black Swan Cam • Most visitor requirements within walking distance • Series of annual events and festivals largely taking place on the Lawn and Bandstand • Long and short stay car parks. • Fairtrade town Weaknesses

• Summer visitor destination focus • Lack of cohesion on tourism strategy between all areas of the Parish • Lack of joined up marketing focussing on all parts of the Parish • Lack of town centre coach parking / drop-off / waiting points • Car parks become full for larger activities or events • Traffic can be congested at peak season

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• Lack of ability to accommodate passenger ferries from outside local area • Lack of water sports opportunities • Lack of night-time economy in town centre • Competing interests between holiday parks keeping patrons on-site versus town centre in the evening • Lack of larger scale hotel accommodation beyond the Warren • Longer term beach erosion at Dawlish Warren • No current cycle path to Teignmouth • Short stay 2-hour maximum coach trip stop off • Museum only open in the Summer period • Brunswick side of town centre has assets not fully publicized • Impact of large empty shop fronts to visitors (Banks, Funky Frog) • Withdrawal of Tourist Information Centre and services • The demise of the Teignmouth and Dawlish Community Interest Company led to some marketing assets not been fully realised in the past twelve months. Opportunities

• Maintain and develop Dawlish’s distinctive branding (Love Dawlish) with website dedicated to visitor information but assisting residents • Engage with digital partners who are trail blazing Dawlish in new and innovative ways i.e. Dawlish Beach Cams • Build on presence on Visit South Devon website • Develop stronger links on marketing the other areas of the Parish with Dawlish Warren Tourism and other key partners • Opportunity to engage with local businesses, Chamber of Trade and other organisations to share and distribute printed leaflets rather than in one central location • Post pandemic potential growth in home country destination holidays • Completion of new sea wall • Co-ordination of activities between town centre, Warren, Holcombe and Cockwood more proactively for residents and visitors • Bandstand – replacement structure for arts and events • Trail development led by the Lawn Working Group of the Town Council • Lea Mount – historical and landscape opportunities • Boat Cove development • Civic space potential at Tucks Plot • Farmers’ Markets • Grow heritage and greeting opportunities – ‘Black Swan Guides’ – volunteers delivering talks, walks, meet and greet on a regular basis all year round. • Promote green tourism activities: like walking, cycling guides (many guides and markers exist i.e. Brunel Trail boards need maintaining and co-ordinating),

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community orchard at Holcombe, encourage businesses to join Green Tourism accreditation schemes. Various local groups exist with a ‘green’ agenda. The Amberline Coast report included a regeneration proposal ‘to challenge all holiday accommodation and entertainment providers to reduce their carbon footprint over time in order to establish Dawlish Warren as a ‘green’ holiday destination’ • Encourage repeat day trips leading to longer stays and overnight stays. Threats

• Pandemic may have affected the underlying vitality of some town centre shops and /or tourism facilities and their ability to operate. • Timescale of economic recovery from the pandemic is unclear with effects on businesses, community organisations, the theatre and the museum and the higher tier local authorities in Devon • Competing resorts for visitor spend – how to differentiate from other seaside towns • Development of physical spaces can only be achieved by Teignbridge District Council, Devon County Council funding– which may not have resources or be a priority. • Need for co-operation with other local areas tourism arrangements for reciprocal arrangements and to piggyback on growth or may miss out. • Residents’ and visitors’ aspirations and needs may be different.

Next Steps

Following consultation, amendments to be made to final version for approval by Council, with the action plan progressed.

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Action plan Based on identified priorities – short, medium and longer term. Short term – within 6 months to 1 year

• Town Council to approve the draft Tourism Strategy • Carry out a public consultation on the draft tourism strategy. • Identify and engage with key stakeholders on the draft tourism strategy. • Revise the strategy as required following the public consultation. • Broaden the TSWG remit to meet on an ongoing basis to review the strategy and actions on a quarterly basis; and include a wider representation of the local tourism sector. • Full approval of final strategy document by Town Council – June 2021 With the assistance of Teignbridge District Council and Devon County Council understand the impact of the pandemic on local economy and tourism • Progress a draft marketing strategy identifying key channels and publications from across the Parish • Providing the remaining CIC monies are returned to Dawlish and Teignmouth Town Councils, a contractor to be engaged on redeveloping the Love Dawlish/Love Teignmouth website. Reinvigorate the related Love Dawlish social media and volunteer input. • Engage with Visit South Devon to increase the Dawlish parish area presence on their website. • Engage with the Chamber of Trade and other businesses on ideas for example: coach parking, the prospects for a Farmers’ Market in the town, encouraging a night-time economy in the town and repainting the bandstand. • Engage with Ordnance Survey on their Secret Histories App. • Continue with activities already taking place which promote and/or enhance the parish: new parish signs, hanging baskets, decorative festive lighting, events, waterfowl care and maintenance, Black Swan Cam, improved CCTV, walking and cycling guides beyond the central area etc • Commence preliminary discussions with Teignbridge District Council on the Brook Lights - a key tourism asset for the town. • Investigate the potential for volunteer Black Swan guides to meet and greet tourists with a trial scheme. • Identify initial green tourism opportunities with key stakeholders • As Teignbridge District Council is a partner in the England’s Coast website to work to increase Dawlish’s area presence in the three-year programme of the Year of the Coast. • Evaluate first year of the Tourism Strategy and TSWG.

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Medium term – 1-2 years

• Marketing and tourism strategy in place – linking together • Works on Flagship Playpark at the Manor Gardens with Trail around the Lawn working with Teignbridge District Council to be completed. • Work with stakeholders to increase the draw of the Parish beyond the summer months i.e. autumn, at Christmas etc • Audit all existing tourism trail type signage i.e. Heritage Trail, Brunel Trail and seek funding for repair, replacement or reinstallation. • Creation of new storyboards to complement and explain work before and after new sea wall. • Promotion and development of green tourism activities working with key local groups and businesses in the tourism sector • Work with stakeholders regarding the cliff faces and areas which are subject to rock fall need Coryton Cove to ensure as much access for visitors and residents as much as possible • Capitalise on the newly completed parts and eventual completion of the sea wall by Network Rail. • Volunteer Black Swan Guides and Love Dawlish contributors in place • Increase presence on Visit South Devon and Visit Devon websites • Evaluation and development of strategy

Longer term 2 years +

• Capitalise on the eventual completion of the sea wall by Network Rail.

• Engage to stakeholders to develop round robin type boat trips between Exmouth, Dawlish Warren, Dawlish and Teignmouth. • Opportunities for Cockwood Harbour, and Smugglers Lane and beach

• Engage with Teignbridge District Council and other stakeholders on: o Boat Cove Development and opportunities – replacement of toilet block with shower options. o Heritage opportunities at Lea Mount including new information boards. o Replacement bandstand o Creation of large indoor children’s play area for wet weather activities o Linking quality food and locality as a prime tourist attraction o Free night-time parking to encourage an evening economy

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Key reference documents

1. Visit Britain. Britain’s visitor economy facts. https://www.visitbritain.org/visitor-economy- facts

2. Teignbridge District Council and the South West Research Company 2017. Dawlish Tourism Summary 2017.

3. Teignbridge District Council. – Teignmouth and Dawlish Coastal Communities Team Economic Plan 2016. https://www.coastalcommunities.co.uk/wp- content/uploads/2016/05/Teignmouth-and-Dawlish-CCT-Econ-Plan.pdf

4. The Amberline Coast - A Regeneration Plan for Dawlish and The Wider Parish, LHC, Stratton Creber, Peter Brett Associates - March 2010

5. England’s Coast Year of the Coast https://englandscoast.com/en/lp/EnglishCoast2021

6. Teignbridge District Council Plan. Teignbridge Local Plan 2013 – 2033 (2014) https://www.teignbridge.gov.uk/media/1669/local-plan-2013-33.pdf

7. Teignbridge District Council – Teignbridge Town Centre Health Checks – Dawlish 2019. https://www.teignbridge.gov.uk/media/8899/dawlish-tchc.pdf

8. Teignbridge District Council. Find out the facts about Dawlish. Neighbourhood Planning in Action. May 2011.

9. Teignbridge District Council Teignbridge Town Centres Study 2020 – Stage 3 – per Consulting February 2020.

10. Trans. Devon. Ass. Advmt Sci. 150 (2018) 177-222 Devon Tourism: The Story of the County’s Economic Leviathan Rep.

11. Devon County Council Dawlish Devon Town Baseline Profile.

12. Dawlish Lawn Consultation 2018.

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SUMMARY OF THE RESULTS OF THE PUBLIC CONSULTATION HELD APRIL 2021 For full details see Appendix 2 81 respondents completed the consultation survey in full, 68 completed it partially, making a total of 149 responses. The Working Group was pleased to note that in addition to straightforward answers to questions many respondents wrote comments which promoted lengthy discussion and the need for detailed analysis. The following is therefore a compilation of notes made during the WG meeting with further details to follow. NOTABLE TOPICS Transport and Infrastructure: The wisdom of attempting to attract more visitors to Dawlish was queried due to the existing congestion on the A279, particularly when approaching Dawlish through Starcross in one direction and Teignmouth in the other. The scarcity of parking in Dawlish was a very significant factor. There were fears that even one bad experience could be enough to discourage a second visit. There was a view that it would be better to build on the Parish’s strengths rather to attempt to reinvent the destination. We should exploit the area’s green credentials and promote ecotourism by highlighting use of public transport, cycle paths and footpaths. It would be advisable to give more attention to out-of-season tourism. There were comments from responders that more should be done to improve the use of the sea front at Dawlish and, in particular, more activities such as boating and kayaking should be encouraged. The WG shared this view and the idea of water-taxis up and down the nearer resorts was discussed. One of the most surprising results of the survey was the extensive references to motorhomes/ campers. There is no doubt that “motorhomers” are well-organised and have wide media coverage so some of the response may have been orchestrated but that, in itself, indicates a need to take note of their views. Survey views diverged widely but the WG felt that it would be advisable to carry out more research into what is a potentially valuable market which, if controlled, could provide significant income and useful PR at minimal cost.

USP. Responders wrote about the old-world charm of the Parish, although some bemoaned the worsening appearance of much of the area due to litter, dog-mess and general unkemptness. There were adverse comments about the number of empty shops and café’s closing in mid-afternoon and the lack of “good” restaurants. There was a general wish to improve the “quality” of the built areas and to make more of the surrounding countryside and beaches. The Lawn was seen as a great asset to Dawlish town and it was felt that more ought to be made of it, particularly out of the main tourist season. There appeared to be a general feeling that it should remain an open space, although there were a few requests for a playpark, either there or near the TIC building. On the other hand, there was approval for the idea of a trail and playpark near the Manor play park. As part of this development, there would be a need for toilets and refreshment facilities. There appeared to be disapproval of turning Dawlish into a “Torquay” noisy resort or into another “Salcombe”. The overall view appeared to be that Dawlish should remain a family

Page 19 Appendix 1 seaside resort with most activities during the day, without noisy nightlife, and with a regard for the comfort of local residents as well as visitors. A specific popular asset of Dawlish is the waterfowl and, particularly, the Black Swans which are seen to be the symbol of the Parish. The WG was informed that there had been 21 million views of the swans on U-tube in the last 12 months.

Tourist information: The survey showed the urgent need for improved means of communications throughout the Parish, particularly since the demise of the TIC in Dawlish. It is understood that work is underway on a promotional video of Dawlish and a stand for displaying information pamphlets has been obtained from the previous TIC for possible location in the rail station booking office. Work is also in progress to update the “Loving Dawlish” web site. The survey showed that respondents want better communications with residents, also.

Specific Issues: Some issues arising from the consultation were specific, others more generalised, but none can be ignored. While listed below in a random fashion, all will be given further consideration al subsequent meetings of the TSWG and progress reports produced.

• More attention should be paid to Cockwood and Holcombe as integral parts of Dawlish • Al fresco eating/drinking/dining • Need to enhance the Manor grounds • Consider how sea wall works are affecting the walk to Teignmouth and the beach • The need for dog bins and enforcement • Control of gulls • Improvements to Boat Cove • Lack of signs in Dawlish • Lack of overnight accommodation in Dawlish (B&B/AirB&B) • A new bandstand to replace the current one on the Lawn • More made of the history of the Parish and Town

General: The WG’s review of the public consultation is that comparatively minor tweaks are needed in a wide variety of areas to reflect the main themes outlined above, rather than to attempt major changes. Consequently, the Tourist Strategy Working Group recommends that a proposal be made to the Town Council meeting on the 2nd June 2021 that this document be adopted as the Dawlish Parish Tourism Strategy and the following Plan be put into action

Page break to mark adoption point?

Tourism is the future of Dawlish It appears that the people of Dawlish consider conditions in and around the town to be generally acceptable, but there is a need for improvement in various areas if tourism aims are to be achieved. The survey contained many references to wishes to return to “the way it used to be” and It would be helpful to remember what that was. The Parish motto describes the area as being

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“between the country and the sea”. In other words, a seaside town with a rural background That remains the essence. Dawlish differs from other seaside resorts in the absence of a “promenade”, because of Brunel’s railway line along the sea front. Its place was taken by the Lawn - in effect, a “promenade” area for walks and games. The larger houses which normally face the sea were built overlooking the Lawn, facing inwards to form what would elsewhere be a town square and an arena for fairs and other events. The Lawn and the Brook alongside it remain the jewels in the crown of the town, with the swans and waterfowl adding to their appeal. The current remodelling of the seawall provides the “missing promenade” and this, together with appropriate development of Boat Cove and Coryton Cove, could complete the trio of seaside resort attractions. The remaining public parts of the town need little improvement other than general refurbishment, preferably in line with the original Georgian/Victorian style. A more varied range of shops would be helpful, in that Dawlish needs to have attractions which not only bring people to the town but keep them, so more things to look at (art galleries, bookshops, curios, antiques, etc.) are needed. Even the often-decried Charity shops are seen by many as places to browse. Pleasant places to eat and drink complete the picture of a lively, but not too noisy, energetic but restful, colourful place to be for residents and visitors.

The aim is to “preserve the best and improve the rest”.

Page 21 This page is intentionally left blank Draft Tourism Strategy Dawlish Town Council

1. Consultation on the Draft Tourism Strategy of Dawlish Town Council 81 respondents completed the survey in full, 68 were completed partially making a total of 149 responses.

2. Objective and Priorities

1. There are four objectives in the draft tourism strategy: To increase the number of day visitors and visitor trips. To increase the visitor spend in the area. To enhance the visitor experience and encourage repeat visits. To boost the local economy and employment. Do you think these are the right objectives for the strategy? Response Response

Percent Total 1 Yes 81.20% 95

2 No 19.66% 23

answered 117

skipped 32 If no, please say why? (27)

1 They are good objectives but due consideration should also be given to impact on quality of life for residents - parking, litter and noise nuisance for instance

2 For this to be successful without further disruption to the lives of residents there would need to be a significant investment in car parking, park and ride, and public toilets.

3 For many people the first experience of a visit to Dawlish, once they have found somewhere to park, is a row of amusement arcades followed by a row of takeaways.

4 They could be objectives for anywhere in the country. They are not bespoke enough for Dawlish. I would also like to see a link with quality tourism growth to enhance the wider economy outside of the summer. The Harrison’s amusement arcade tourists are well catered for at the Warren and with the the pier in Teignmouth for example. Dawlish should enhance its distinct assets and start marketing itself with a vision such as Salcombe, or Dartmouth or Totnes. Something that pulls in better quality artisan shops , that will the attract better restaurants and visitors all year round. Somebody from Salcombe for example might be ‘bothered’ to visit us in the winter as we do there. Teignmouth is starting to grow that and the town has a better ‘quality’ feel that will overtake Dawlish soon.

5 Dawlish town centre would benefit from longer stay tourism.

6 Although this is a Tourism Strategy, don't forget that enhancements should improve the area for everyone already living here, so by word of mouth, should bring more visitors.

7 Because already we have problem with parking and just drive when tourism is open. It causes congestion like in church road in cockwood or on the bridge or even Starcross We have very little convenient stores Lot of more litters on the path

8 Nothing wrong with these, but should include something about

in such as way as does not harm the environment or impact negatively on the lives of residents - i speak as one who picks up rubbish thrown away and sometimes kept awake in the early hours by carousing holiday makers!!

Page 23 1. There are four objectives in the draft tourism strategy: To increase the number of day visitors and visitor trips. To increase the visitor spend in the area. To enhance the visitor experience and encourage repeat visits. To boost the local economy and employment. Do you think these are the right objectives for the strategy? Response Response

Percent Total

9 Thousands of new houses have been built over the last few years so the resident population has hugely increased. This means that day visitors and visitor trips will go up regardless as family & friends come to spend time with this new population. Both they and the residents themselves should be encouraged to use shops & facilities in the town and become involved in new ideas & small scale events which will then enhance the experience for tourists visiting for other reasons. The thing that should be avoided at all costs are huge events such as an airshow; Dawlish is simply not big enough to stage this successfully and keep the public safe, fed, watered and transported, and leaves people with a bad impression.

10 We are already having so many visitors. When there is a global pandemic asking for even more visitors really isn't fair on locals.

11 What are 'visitor trips' and how are they different from 'day visitors'?

12 I agree but not during COVID-19 times, after the 'all clear' is given and daily numbers decline to an acceptable level and vacinations have all been given.

13 Already too congested.

14 We don't have the infrastructure to cope with a greater than normal influx of tourists. Roads are congested as it is & Dawlish already has a large number of seasonal visitors. Don't spoil things for permanent residents!

15 The ability of the roads and railway station to cope with increased use must be in place before visitor numbers are iincreased otherwise negative visitor experience will result. It is always more difficult to change negative experiences and bad news travels.

16 Should include: to encourage low-impact tourism

17 They are correct but I think central to a tourism strategy should be what the tourists come for - and that’s our environment. The waters, beaches, moors, woodlands and wildlife. Without concentrating on protecting those we are in danger of taking our eye off the ball.

18 I agree with all but motorcaravanners spend in the same way as day tourists if they are allowed to park overnight for a reasonable fee e.g. £10 per night. It is worth changing the parking TROs to allow overnighting. Even better would be the installation of simple Cassette disposal points outside of public toilet blocks. This would encourage responsible disposal. Finally extra bins (particularly recycle bins) would meet some of the environmental needs

19 There are large numbers of motorhomes that would visit Dawlish if there was somewhere to stay overnight. Because most are touring, campsites which require advance booking and minimum stays in summer and are closed or ground unsuitable in winter are inappropriate. If stopping over they can spend money in pubs, restaurants or other businesses. Being fully self contained they only need to park. If they have to squander money in campsites paying for facilities they don’t need they will have less to spend in other businesses, or more likely will go elsewhere where they are welcomed.

20 Placed to stay should include placed to park motor homes that allow over night sleep img

21 Also need to include encouraging tourism that is ecologically friendly

22 Not at the loss of Holcombe and Teignmouth’s historic wall (which our residents AND visitors use and love), railway and beautiful beach, which will all

Page 24 1. There are four objectives in the draft tourism strategy: To increase the number of day visitors and visitor trips. To increase the visitor spend in the area. To enhance the visitor experience and encourage repeat visits. To boost the local economy and employment. Do you think these are the right objectives for the strategy? Response Response

Percent Total

be lost if the plans you support go ahead. Instead of our beautiful and natural coastline we will be left with a synthetic grey, concrete and rubber monstrosity (as yours is), and which will totally desolate our beautiful heritage (something you seem to care nothing about...knocking down the boathouse under cover of night! Instead of trying to preserve). and will take 8-10 years to complete...and please do not say that visitors will want to come and look at the dust, concrete and monstrous machinery...they will soon tire of that and I don’t think that is really what we want to be selling for our ‘gem’ of a coastline.

23 The strategy fails to recognise the need to protect the environment to preserve the quality of the tourism experience.

If you just ramp up the frequency, duration and number of tourists visiting you risk turning Dawlish into a sterile commercial nightmare for tourists and the people who live in Dawlish.

You must review these plans with the Climate Emergency and Environmental Impact in mind.

You should consider the rights of residents of Dawlish to have periods in the year when there is a pause in the tourism pressures on our environment and community.

Look at what has happened to Newquay, local peoples’ needs sacrificed in the name of 365 day a year 24 hours a day tourism.

Please don’t do this to Dawlish.

24 `one of the best ways to increase spend is to allow motorhomes to park (and sleep) overnight in your otherwise empty car parks. Charge between £5-10 per night.

25 Growth at any cost is not consistent with the council's climate declaration and carbon reductions made on 5th June 2019. All these objectives need to framed within a sustainable framework.

26 1. I think that the list of "objectives" is actually a mixture of objectives and the means of achieving them. For example, it would seem to me that enhancing the visitor experience is a MEANS by which you will likely increase the number of visitors. It is not a goal in its own right.

2. There appears to be some duplication of objectives. What are "visitor trips"? It seems to me that they are either one trip by multiple visitors or multiple trips by one visitor. If it's the first, then it's covered by "the number of day visitors". If it's the second, then it's covered by "repeat visits".

3. There should be a specific objective to increase the number of overnight/multi-night visitors.

27 I agree with them all but you should consider facilities for overnight parking for Motorhomers. They will spend a similar amount to daytime visitors if allowed to stay over (parking only) for a reasonable fee (£10 per night) & will do that for 2 days instead of one. They also contribute to the night time economy.

Page 25 2. The priorities in the tourism strategy are: Visitor experience. Develop the destination. Partnership working. Communication. Do you think these are the right priorities for the strategy? Response Response

Percent Total 1 Yes 91.38% 106

2 No 9.48% 11

answered 116

skipped 33 If no, please explain why? (16)

1 Sort out the infrastructure and types of facilities first People won't return for the experience of multiple takeaways and a proliferation of amusement arcades

2 Yes if linked with the above

3 Though I have agreed with yes I feel visitor experience should also include residents experience as we live here. Positive residents will enhance the visitor experience and promote pride in the town and facilities.

4 These priorities sound nebulous.

5 Broadly speaking, this is a good strategy. However, there are many local people who still have to go on living and working in the community. Any initiatives should fully take account of the impact they would have on local people to go about their business and should not impact negatively on the quality of their lives. For example, some local residents don't feel happy about visiting the centre of the town at the height of summer and good and affordable parking on the main streets of the town is just as important to them as visitors.

6 Communication needs to get much better; sometimes as a resident I don't know what's happening in town in terms of events until I come across them happening. Facebook is relied on too much as a one-stop shop and not everyone uses that. The wide variety of platforms and local advertising needs to be used.

7 yes, if partnership working includes working with the local communities

8 Visitor experience is certainly important but shouldn't be confused with continual developments. Most people do not want to see the "destination developed". I run a B&B and many of our visitors want to see things as they remember them. Many people visiting Dawlish Warren came here as children, then brought their own children, now join their grandchildren. Others have to stop here for sentimental reasons even if they are travelling on somewhere else. We have others who are walking or cycling or visiting family; it is their "go-to place". They generally hate "developments" especially when it disrupts the very thing they want to do during their few days here with us. Currently people cannot walk easily between Dawlish Warren and Dawlish. They can't move easily along the beach when the tide is in (groynes once covered in sand now creating a barrier / hazard insurmountable for some). Others are forced into the car park in order to take a direct route to the beach even when they are on foot! The sort of developments that are of benefit are those that encourage sustainable, environmentally friendly, sociable behaviour and that usually means having staff on hand to help/support/intercept.

9 Very vague - probably the right areas, but it's hard to tell

10 Not if the focus is on attracting more visitors.

11 The first priority should be protecting our environment. This area has been a holiday destination for centuries because of the natural surroundings we a blessed to find ourselves living in. With climate breakdown on the way we should be making preserving that our top priority, any strategy that further

Page 26 2. The priorities in the tourism strategy are: Visitor experience. Develop the destination. Partnership working. Communication. Do you think these are the right priorities for the strategy? Response Response

Percent Total

damages any small part could have massive consequences as it’s all so interconnected. Hedges and trees are vital.

12 Also as above and to produce tourists with knowledge of and respect for ecology/ marine biology etc

13 No to visitor experience if it means you back Network Rail and developing Holcombe Yes to partnership and communication

14 The priorities must include sustainability, protecting the environment and enforcement of rules to maintain Dawlish as a family friendly place to visit and keep Dawlish beautiful.

15 Visitors can't experience it if they can't park.

16 Again, not enough emphasis on development which is not just better but greener.

3. Strengths, Weaknesses, Opportunities and Threats

3. The draft tourism strategy lists perceived strengths, opportunities, weaknesses and threats. Are there any additional aspects you feel should be included as strengths, opportunities, weaknesses and threats? Response Response

Percent Total 1 Yes 61.36% 54

2 No 38.64% 34

answered 88

skipped 61 If yes, what do you feel these are: (59)

1 Care must be taken to create / maintain unique USPs rather than mimic other destinations. For example there was much talk last year regarding the development of a 'flagship' play area on The Lawn, expressed by numerous? local voices. This was often described as: '...we need the same as Teignmouth'. This would be a wasted opportunity to present Dawlish as something different...and better.

2 some broad ranging and relevant points have been made but does the Town Council have the resources to see this through? This is a weakness. What happened to Visit South Devon where the same issues are common to many towns.

I also understand that the government recently indicated that money would be available to see These objectives through.

3 I think one weakness is the low capacity there is for people to eat al fresco. There needs to be more outside seating areas for the cafes and restaurants, such as found on the continent. Looking at how popular the outdoor seating areas for the Gays, Beach cafe or John’s cafe are, it would make sense to utilise some of the open space we have to set up sitting and eating areas during the summer.

Page 27 3. The draft tourism strategy lists perceived strengths, opportunities, weaknesses and threats. Are there any additional aspects you feel should be included as strengths, opportunities, weaknesses and threats? Response Response

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4 Decision makers often hold back progress by not thinking ‘outside of the box’. Often protecting previous decisions rather than ‘learn from mistakes’ and often are not inclusive in thinking about minority groups.

5 My previous comment. Making sure that there is a fair balance between the needs of residents and visitors. A large number of residents already avoid the town centre in summer months because of the number of visitors.

6 No where for young children, the ongoing saga of a play park needs to be resolved

7 Create a seasonal food court area on the lawn, ie similar to Exeter’s Xmas food court on the cathedral green, with seating areas, to encourage evening trade. I also think a shuttle road train between Dawlish Warren, Dawlish and Teignmouth would give families from the holiday sites another option to visit without the worry of parking.

8 Lower end holiday attractions that attract, litter, drunken behaviour and more fast foot outlets that knowbody needs, that are bad for health and the environment. We should absolutely maximise a farmers markets and boat cove but they need a bold destination vision to get the, going otherwise they will just be another ‘sad’ not quite hitting it offering. Take a look at the farmers markets in Australia or New Zealand. A good one to drawn inspiration from is Freemantle in Western Australia- just google or search on social media. There is absolutely no reason why we can’t aim for the same - it’s just about mindset and sticking with a clear ambition.

A strength is also our history - much that can be used to market, theme and draw inspiration from for local street art

9 I think the manor could use some TLC and that we have an issue with dog mess in many areas and am concerned this will be seen negatively as it’s really unpleasant - as a local parent we find this an issue on the lawn and more so in the manor but sadly also along kings walk. I think play facilities for children would be a big boost (look at how the park at Teignmouth brings in visitors!) either improving the manor and or adding something to the lawn (which was meant to happen at one point !)

10 Opportunities- As mentioned filling vacant buildings in the town centre is needed but filling them with the right types of business for the area. Cafe culture on the strand, expanding out into the street in the evenings. Route along the brook to the manor, this could do with some upgrading from the bridge to the manor it looks pretty unloved and rough, consider more spot lighting, landscaping to encourage visitors in that direction. The manor, bring back the waterfowl, restrictions on dogs going into the brook and scaring off the waterfowl. The manor play park and grassed area, make this dog free to allow children to play without dog mess. Claim that area into a children’s area, benches, lighting, cctv as it’s out of the way. Rejuvenate the play park as it’s looking very tired, aim to rival teignmouth which is a big draw to the area or consider moving it to the lawn area to keep it central. Basically it needs a wow factor to turn heads away from teignmouths park. Energise the lawn area more markets, more festivals, outdoor cinemas, shows etc. Brunswick side looks neglected compared to the strand, a change of pavement and road layout perhaps. Weaknesses/Threats - dog attacks on wildlife and dog mess, dogs on prohibited beaches, it’s really bad at the moment.

11 More emphasis needed please on impact of development on local people,

Page 28 3. The draft tourism strategy lists perceived strengths, opportunities, weaknesses and threats. Are there any additional aspects you feel should be included as strengths, opportunities, weaknesses and threats? Response Response

Percent Total

12 Identify and attract more independent businesses to the area. Include volunteer groups and individuals who can offer solutions Utilise the power of social media

I would definitely volunteer as a Black Swan Guide

Weakness - most cafes close at or before 4pm even in the summer. So as far as night time economy, there are only pubs or very occasionally a cafe open. It would be lovely to have a Wine Bar or nice venue for everyone to enjoy.

13 Although the town is a tourist attraction some thought should be put into continuing interests for the people that live here all year rather than seeing it die off when not in season.

14 Strength : it gives opportunity for small business Weakness or threats : too many caravan parks which maybe attract not the kind of tourism which will spend money outside the parks ( except on the beach like ice cream stores, hot dogs and beach retailers) Opportunities : maybe put some small villages around the area I.e like Cockwood under preservation? ( nature and historical) which prohibits non local resident to pass through with carnaval, camping car etc but they can come to a park and ride and take a bus to visit the villages. And encourage anyone leaving in the village or outsiders to create very small business, cafe , artist shop etc...

15 Holcombe beach and Smugglar s lane. 1, A zebra crossing or panda crossing , crossing the main road A 379 from Hall Lane to Smugglar s Lane. This would make it safe for families and dog walkers. 2. Keep Holcombe beach,

Dawlish 3, Play park on the green in Dawlish, New Band stand. 4 Limit anymore new houses as this will spoil the area for tourism.

16 easy access to other destinations for day trips, such as Exeter, Haldon Forest Park, the walks on Little Haldon, coarse fishing at Ashcombe/Mamhead, countryside walks etc etc. In other words it is a good place to stay!

Threat - negative impact on the environment by visitors who do not respect it - perhaps an opportunity to really push eco matters, recycling, dealing with rubbish etc in an expo space somewhere?

Why not extend the covered shelter on the edge of the piazza with a smaller similar structure housing info on what you can do in Dawlish.

17 THE RAILWAY: BRUNEL HISTORY, REPAIR SEAWALLS, CURRENT TRAINS

18 While these lists are comprehensive and should satisfy most people, I would suggest that the main weaknesses we have include lack of attractive seafront areas for meeting, sitting, relaxing. The new work might address this but I am not sure about how it will work out. I also regret the lack of variety in the pubs and cafes. They are nearly all pitching in the same middle/low market, and there is almost no range of options - no tapas bar, no wine bar, beer gardens are hard to find, pubs don't offer much good eating opportunities. And there is very little to keep visitors in the centre in the evenings. Coryton Cove is a very agreeable beach but it is not immediately visible unless you are a regular visitor. More could be done to sign post this, and also to develop the beach and its approach. Beach Cove is also very down beat but could be attractive if invested in. The Arts Festival is also a rather disappointing event - not much to attract a visitor and more focused on local people. That is not in itself a bad thing, but it is a missed opportunity.

19 We are part of an amazing area and public transport is absolutely key to helping people make the most of it. We lost visitors when there was no longer a bus link

Page 29 3. The draft tourism strategy lists perceived strengths, opportunities, weaknesses and threats. Are there any additional aspects you feel should be included as strengths, opportunities, weaknesses and threats? Response Response

Percent Total

direct from Exeter because people coming on coaches couldn't get that direct link anymore. We had one year with an open-top bus running Teignmouth to Dawlish Warren which was lovely and a tourist attraction in itself. Proximity to Powderham Castle and all the events there is a huge strength. Concrete walls and constant building is a huge threat. The charm of areas such as the roads into Topsham or Ashburton has completely disappeared and the same could be said of the landscape around Dawlish as one place begins to run into another. The pressure on the roads becomes all too clear when people struggle to get here due to constant roadworks and run into delays everywhere.

20 I have read somewhere that there is a perceived need for an indoor children's play area in the town. I agree with that perception.

However, as I assume this would have to be a private sector venture I am not sure that such a facility would be economically viable. I only say that as both indoor play facilities at what was once the old post office on Brunswick have ceased trading.

Why did these business fail?

21 Asking residents to keep houses and gardens well kept and perhaps offering help financially or physically to those who need it.

Dawlish is popular because it's nice and quiet so attracts families and the elderly. Trying to focus on nightlife will ruin this and won't attract new people because people who want nightlife go to towns/city's. A positive would be a peaceful village atmosphere suitable for all ages and families rather than a Blackpool type vibe aimed at 18-30's only.

Boat rides/round Robbins are an amazing idea.

Weakness could be lack of picnic benches. As the lawn gets so busy perhaps these could be added near the mannor.

22 Opportunity for local marketing to attract people in from other local towns (holiday makers and locals), particularly those towns with easy rail access to Dawlish.

Erosion of Warren is not a weakness, it is a threat.

General lack of inclusion of Warren, Cockwood and Holcombe in the SWOT answers - it's rather town-centric

23 Weaknesses/threats Litter bins- not plentiful enough as it is. Often overflowing on busy days with the takeaway packaging, causing seagulls to scatter debris. If numbers increase, there must be a commitment to increase capacity to cope. Dog bins - not enough of these, a lot of day visitors bring their dogs so again more capacity needed. Public Toilets - If visitor numbers increase, there must be additional toilets in the plans. Parking - insufficient parking spaces on busy days, summer park and ride system to be introduced for certain days of the week eg Sundays and on market days Anti-social behaviour - late-night noise is currently a serious issue for some residents in Dawlish. When encouraging a nighttime economy, there must be more consideration given on how to reduce the impact on residents. Strengths/opportunities Signage could be enhanced further eg the massive signage and huge bins at Coryton cove are appalling. Surely they can be reduced in size, made more appealing to the eye? The Lawn is an underused asset at present but we need a permanent committee to manage its use and ensure the natural beauty is promoted and

Page 30 3. The draft tourism strategy lists perceived strengths, opportunities, weaknesses and threats. Are there any additional aspects you feel should be included as strengths, opportunities, weaknesses and threats? Response Response

Percent Total

retained. Specialist markets rather than general ones should be encouraged eg food, and drink, farmers markets, arts and craft, antiques and collectibles, railway enthusiasts, health and wellbeing Sporting events eg tennis and cricket to feature on the big screen on the lawn Annual teddy bears picnic The Riverside centre in the manor gardens could operate as a community cafe on some days/early evenings to enhance the area. Boat cove toilets to be enhanced with a harbour view cafe on the top of toilets. Permanent cafe at coryton cove too. The Warren needs to be enhanced to accommodate a wider range of visitors. Perhaps a cafe/hire centre at the visitor centre? eg hire of binoculars, litter picking equipment. Weekly food and drink markets to allow free stalls for Dawlish traders.

24 Bear in mind at all times that Dawlish is a very small town & care about quality of life for residents.

25 Weaknesses are any proposals that reduce the attractiveness of the town or detract from its best characteristics. Building on the Lawns for example. Any new buildings, particularly on the approach roads to the town or railway approaches mst be of the highest quality and individual buildings that are attractive and present as quality. There should be no more standard housing such as that by Sainsbury. Tourists come for the family experience at Dawlish and Dawlish Warren. We find many visitors return to enjoy what they have experienced previously, even decades ago. They want the individuality of Dawlish town with the water. the Lawns and the individual shops. I do not think they want lots of evening entertainment such as fairgrounds etc which other resorts offer to increase spend. That is at the cost of quality and individuality.

The strengths are the vacant banks and other buildings that could be reused for indoor childrens play areas and other wet weather activities.

26 I think there should be provision of parking for motor caravans. I know the Barton Hill Car Park has long bays that could be signed (Painted/Marked) for motor caravan use. Also allowing for overnight stops for motor caravans (with a reasonable fee £5-£10) and a 24/48hr limit allowing people to explore more of the town and thus spend more. DVLA states there are more than 340,000 registered camper van, motor caravans many tour all year round. Many campsites are closed during the winter months or those that are open are not always suited to motor caravans, motor caravans and wet grass are not a great combo. Tourist just need to be close to towns and villages and need a safe place to stop over where they can explore and spend. Please don't confuse camping (taking out of chairs awnings, BBQs and other equipment) with stop overs, where NO equipment is used outside of the vehicle. I hope you will consider this as a form of potential revenue. If you need any more info please contact..CAMpRA.org.uk

27 Opportunities: Promote Dawlish as a day cruise destination by providing docking facilities for boats from e.g. Exmouth or Brixham; develop wildlife cruises

Promote green tourism with widespread advertising - existing walking festival, an up to date town trail for adults, a kids trail, cycle trail, themed walks run by experts (photography, flower identification, geology - Dawlish cliffs are a SSSI, beachcombing)

Page 31 3. The draft tourism strategy lists perceived strengths, opportunities, weaknesses and threats. Are there any additional aspects you feel should be included as strengths, opportunities, weaknesses and threats? Response Response

Percent Total

Provide kids activities on beach or lawn: entertainer teaching circus skills, magic shows, beach games, sandcastle building/competitions

28 An area to park motorhomes overnight in a central location where you can walk to shops pub restaurants and it would be an advantage if it had a view and water and waste services

29 It seems to be all about development, we lost congested car parks, and traffic jams as a weakness not a warning. We appear to have ignored our wellbeing sector.

Advertisers who promote their wellbeing retreats, therapy centres, and wellness programmes have suffered closure for a long time but are already fully booked once they reopen. Our walks and bird life, yoga and exercise attracts tourists more attuned to looking after the town. They appear wholly left out- I’m really disappointed at what kind of holidaymaker this document is trying to attract.

30 Ban dogs from the lawn. The area smells and is disgusting. People do not clean up their dog’s mess. Dog warden is never seen I have heard parents of young children say they will never come back to Dawlish again due to the dog mess in the town it is disgusting. The lawn is used as a dog toilet which presents as a health hazard There also needs to be a cull of the pigeons their population levels has exploded. There needs to be active enforcement of the dog ban on the beach and the dogs on lead along the sea wall. A visible police presence would be welcomed with local drug and alcohol users who engage in anti social behaviour having to face the consequences of their actions. Pub closing time was and no doubt will be again especially at weekends when anti social behaviour wakes those of us who live in the town. It is about time Teignbridge invested in Dawlish reduce business rates for independent shops, cafes and pubs

31 Provide overnight parking for self contained motorcaravans, this will increase overnight stays, daytime and evening spend and provide year round income to local businesses. With over 386,000 UK Motorcaravans and an increase in staycations due to covid and brexit There is an estimated £1billion available from this rapidly expanding sector. See the motorcaravan tourism strategy document on the CAMpRA website https://campra.org.uk/business-hub/

32 Opportunies: provide overnight parking spaces for motorhomes near centre, pubs, restaurants, etc so owners can dine out and spend locally.

33 Motorhome tourism is an untapped source in the UK, while in Europe this is worth £8 to £9b.

34 Opportunities - include provision for 24/48hr motorcaravan parking - Aire style provision.

35 Better Parking for Motorhomes. Its very difficult to find suitable parking when visiting

36 One weakness is the lack of short term overnight parking for motorhomes and campervans.

37 Opportunities: There are circa 5 million motorhome/campervans owned across Europe and the UK... that is a huge market sector to attract.

Page 32 3. The draft tourism strategy lists perceived strengths, opportunities, weaknesses and threats. Are there any additional aspects you feel should be included as strengths, opportunities, weaknesses and threats? Response Response

Percent Total

Create motorhome aires and your local traders will benefit greatly.

Campsites are not the answer.

Weaknesses: Currently your area is very anti motorhome and campervan, overnight parking restrictions, height barriers, its almost as if your area actively turns away decent law abiding tourists with money to spend.

Threats: Other councils have woken up and are creating motorhome aires, they want the motorhome and campervan owners spending money in their shops cafes restauraunts etc. Your area will be boycotted if there is not adequate facilities.

If you need more info talk to CAMpRA or the British Parking Association.

Both online.

38 In the document you mentioned the lack of a night-time economy and that the holiday park at Dawlish Warren keeps it clients onsite in the evening. Allowing self-contained Motorcaravans to park overnight, in a controlled way, near to the town centre would expand the visitor base for the Town Centre.

39 The space and tranquility of Holcombe Beach should be included as a strength, particularly in contrast to the intensity of the Warren area.

Damage and the loss of this asset by inappropriate work by Network Rail should be seen as a threat.

40 Welcome motorhome tourism, a major tourism economic sector sector in Europe, and increasingly in Scotland but largely neglected in England.

41 The staycation is here to stay, as is the needs of motorhomers.

42 There is no mention of the growing number of motorhomes in the UK which is certain,y an opportunity as it would be year round visitors.

43 A threat is the proposed changes to the Teigbmouth Holcombe railway and destruction of Brunel's wall. This is an outstanding coast line and these plans would ruin it, both the long construction and destruction afterwards.

44 Being a building site doesnt help , nor does the lack of parking or parking ease , thankfully the main works are near completed in Dawlish certailly less intrusive its a great little Town with great potenial Shops near support after Covid & staff need to be able to park , Dawlish certainly Doesnt want lose 2KM of Deach at nearby Holcombe & Teignmouth that current project will have far reaching impact on the entire area in the Current plan

45 If you wish to encourage tourism to the town then more parking should be available

46 Walk to Teignmouth - prospect of wall from smugglers to Teignmouth being closed for years is a major threat.

47 As previous. Also promoting tourism that won’t damage the environment

48 The unnecessary desolation of Holcombe and Teignmouth beach at the expense of your strategy which will leave us with a grey concrete monster, (much like you have) with no thought to retaining our unique and beautiful heritage and character.

Page 33 3. The draft tourism strategy lists perceived strengths, opportunities, weaknesses and threats. Are there any additional aspects you feel should be included as strengths, opportunities, weaknesses and threats? Response Response

Percent Total

49 Weakness network Rails plan, to destroy beach which will take a minimum of eight years Weakness parking needs to be addressed Strength natural beauty of beaches and country side

50 The summary says: In parallel residents’ love and appreciation of the beaches, natural beauty and history is undiminished.

Please include the threat to Holcombe beach posed by National Rail's current plans to build over the beach down to the low tide mark, also removing Holcombe's unique natural beauty and history.

51 The Network Rail plans, some already implemented, are a very real threat and weakness. Whilst the argument to keep the coastal railway intact has some merits the flipside is the destruction of the local sea flora and forna, plus the horrendous concrete blight upon which was once one of the most spectacular coastal regions - all of which attract tourism into the area. The impact of this will be far reaching.

52 Need to address the threat of climate change and opportunity to develop Dawlish as a holiday destination for people who prioritise sustainable, low environmental impact holidays.

Other destinations are doing this.

You should work with businesses in Dawlish to significantly improve their sustainability.

53 There is the opportunity to access some of the £850m spent each year by motorhome owners in the UK. But they can't spend this if they can't access your towns and villages.

54 Dawlish has 3 SSSIs, a shoreline that hosts unusual flora and fauna, beaches, farmland, country lanes and a countryside park. The potential for low impact, green tourism, in line with the UN's 2008 Global sustainable tourism criteria and the 2030 Agenda and its 17 Sustainable Development Goals (SDGs) which was adopted in 2015 by all countries of the United Nations. This including an objective on sustainable tourism, that “by 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products― (https://sustainabledevelopment.un.org/topics/sustainabletourism) I strongly believe that Dawlish is in danger of being behind the curve with its tourism strategy as drafted.

55 Weakness - the lack of "Dawlish" signposting on the major roads. As far as I know, there is exactly one set of signs for Dawlish, and that is at J30 of the M5. There is no signage from the A380, either south- or north-bound.

Opportunity - make a feature of the sea-wall and its "stormy" history either through story boards or guided walks (revenue opportunity). People are fascinated by e.g. standing on the spot where the 2014 storm smashed the sea- wall, standing on the sea-wall and imaging the waves breaking clean over your head, etc.

Threat - Network Rail needing to close our beaches yet again for whatever reason. Are they compensating us for lost income?

56 The mindset of decision makers often holds back, moving forward.

57 Provision for overnight parking for camper vans in council car parks and possibly provision of some facilities such as waste dumping and fresh water for a reasonable fee.

Page 34 3. The draft tourism strategy lists perceived strengths, opportunities, weaknesses and threats. Are there any additional aspects you feel should be included as strengths, opportunities, weaknesses and threats? Response Response

Percent Total

58 Overnight parking for motorhomes in council run carparks. As a motorhome owner it is frustrating to be unable to use the restaurants and pubs in the evening and then stay overnight in a totally self-contained motorhome in the town. Campsites in the countryside are not what I want or need. There are thousands of motorhome owners, often retired, who travel the country and could contribute to the local economy if only there were suitable places to stay overnight. A charge would obviously be acceptable, especially if there was a chemical waste facility and water supply. CAMpRA, the organisation seeking to increase overnight parking, usually called aires, is working with the

59 Need to provide for motorhomes. The fastest growing type of staycation. Strike while the iron's hot before they give up & go back to touring Europe.

4. Short term priorities in the Action Plan

4. A key part of the document is an action plan with short, medium and longer term priorities.The short term priorities within 6 months to a year include approving, consulting on and revising the tourism strategy and the priorities listed below. Please indicate the importance of each priority to you: Extremely Very Somewhat Not so Not at all Response

important important important important important Total Understand the impact of the pandemic on local economy 48.8% 25.0% 17.9% 7.1% 1.2% and tourism in concert with 84 (41) (21) (15) (6) (1) Teignbridge District Council and Devon County Council. Progress a draft marketing strategy identifying key 29.8% 34.5% 29.8% 4.8% 1.2% 84 channels and publications (25) (29) (25) (4) (1) from across the Parish. Providing the remaining CIC monies are returned to Dawlish and Teignmouth Town Councils, engage a contractor 27.4% 26.2% 29.8% 13.1% 3.6% to redevelop the "Love 84 (23) (22) (25) (11) (3) Dawlish"/"Love Teignmouth" website. Reinvigorate the related Love Dawlish social media and volunteer input. Engage with Visit South Devon to increase the Dawlish parish 30.1% 41.0% 25.3% 2.4% 1.2% 83 area presence on their (25) (34) (21) (2) (1) website. Engage with the Chamber of Trade and other businesses on ideas. For example, coach parking, the prospects for a 60.7% 25.0% 10.7% 2.4% 1.2% 84 Farmers’ Market in the (51) (21) (9) (2) (1) town, encouraging a night-time economy in the town and repainting the bandstand.

Page 35 4. A key part of the document is an action plan with short, medium and longer term priorities.The short term priorities within 6 months to a year include approving, consulting on and revising the tourism strategy and the priorities listed below. Please indicate the importance of each priority to you: Extremely Very Somewhat Not so Not at all Response

important important important important important Total Engage with Ordnance Survey 18.3% 28.0% 36.6% 14.6% 2.4% 82 on their Secret Histories App. (15) (23) (30) (12) (2) Continue with activities already taking place which promote and/or enhance the parish: new parish signs, hanging baskets, decorative festive 47.6% 36.9% 11.9% 3.6% 0.0% 84 lighting, events, waterfowl care (40) (31) (10) (3) (0) and maintenance, Black Swan Cam, improved CCTV, walking and cycling guides beyond the central area etc Commence preliminary discussions with Teignbridge 28.4% 33.3% 32.1% 2.5% 3.7% District Council on the Brook 81 (23) (27) (26) (2) (3) Lights - a key tourism asset for the town. Investigate the potential for volunteer Black Swan guides 14.5% 28.9% 34.9% 16.9% 4.8% 83 to meet and greet tourists with (12) (24) (29) (14) (4) a trial scheme. Identify initial green tourism 32.1% 27.4% 33.3% 3.6% 3.6% opportunities with key 84 (27) (23) (28) (3) (3) stakeholders. As Teignbridge District Council is a partner in the England’s Coast website, 27.4% 42.9% 25.0% 4.8% 0.0% work to increase Dawlish’s 84 (23) (36) (21) (4) (0) area presence in the three- year programme of the Year of the Coast. answered 84

skipped 65

5. Do you think there are other short term objectives for the tourism strategy or do you have any comments to make on them?Â

Response Response

Percent Total 1 Yes 61.73% 50

2 No 38.27% 31

answered 81

skipped 68 If yes, please describe what: (51)

Despite having provided initial funding to Teignmouth & Dawlish Ramblers, the Town Council seem unaware of that organisations’ efforts to promote green tourism and local walking books that have been sold by the local tourist offices for over ten years at profit to Teignbridge.

Page 36 5. Do you think there are other short term objectives for the tourism strategy or do you have any comments to make on them?Â

Response Response

Percent Total

A recent collaboration between the Ramblers and Dawlish Against Plastic is currently promoting these books to local businesses, particularly the holiday parks.

2 Capitalise on the use of open spaces such as the lawn. Semi-permanent, continental style, alfresco eating areas created for our cafes and restaurants

3 To be inclusive and reactive to the ongoing issue of social distancing. The Warren - 1. Up grade all areas of the car park, removing the filth and dust and replacing with Tarmac, have a spaces control on the seaward car park under the bridge directing cars to spaces. 2. To open up the path past the visitor centre to include pathway arteries to goynes 3 -9. To up grade the visitor centre to beach shop with specialist wheelchair hire for people with disabilities so they can access the beach. By opening access to the goynes social distancing will automatically be implemented. Between the car park and visitor centre allow ‘pop up’ food/ drink traders during the summer season, this will contribute to employment and promote local business opportunities. 3. The nature reserve can still be preserved loosing a very small area to allow pathways for access. Unfortunately bird watchers and the rangers do not contribute to the local economy, it is protection of a vast area for a few. Coastal erosion and dune protection must be built into the project allowing access and enjoyment to families and people with mobility and disability issues.

4 Close the strand to all traffic between 0900 and 1800 hrs, deliveries to be arranged before or after these times, in order to provide a safe, quiet, clean air environment for people to browse and feel safe. Local shops could spill out onto the pavements and would give a continental feel to the street.

5 Be bold and ambitious. Put out a clear “call to action― for the community and volunteers to get involved. The back end (we hope!) of a pandemic might be the only opportunity to provide people with time and Ideas to really turbo boost what is needed.

6 Events to develop a brand and build on existing events such as the carnival.

7 As previously stated

8 Make better use of the lawn. There is nothing permanent for families so they are more inclined to go to Teignmouth where they have the beach, town and an amazing play park to choose from.

9 The viaduct is a shabby gateway to the beach. It needs to be maintained in good decorative order. The new wall and beach access ramps need to be kept swept.

10 1. Sort out the question of a new play area in the vicinity of the Tourist Office/Toilets as soon as possible! This would be a tremendous asset to the town and it's not clear to me why it has not yet been done. The play park in the Manor Gardens is much too far from the centre of the town to be of any use to visitors and is hardly used by local people either.

2. Replace the existing and tired -looking bandstand with a new one which could become an attraction in itself. Hold a competition ,if necessary, to come up with an innovative and functional design.

3. Discourage local companies from dropping off short-term visitors near Harrisons Amusements for just half hour - this is insufficient time for shopping, taking refreshments or exploring the town; in the summer season iintroduce a low cost shuttle bus service from Dawlish Warren to Dawlish AND Teignmouth.

4. Encourage the start from Dawlish Town Beach/Boat Cove of 'green' sightseeing and fishing boat trips to other coastal resorts and to explore the

Page 37 5. Do you think there are other short term objectives for the tourism strategy or do you have any comments to make on them?Â

Response Response

Percent Total

coastline and history. Encourage local people to get to know the coastline features better.

5. Modernise the displays at the local Dawlish Museum. Most are tired and unattractive.

11 Re-open the Tourist Information Offices this summer under the banner of the Town Council - a key resource for the town centre, it was well used and lots of people do not have smart technology, especially the older visitor. It is also a key central site for selling of tickets for events taking place in the town.

12 The pandemic has hit the finances of the local shops most of which are privately owned. We need to move on what's happened is in the past, yes less profits for them etc but they will still reopen in the summer. Let's move on, focus on the future of putting Dawlish back on the map, profits will soon rise again for these shop owners.

13 Keep the tourist information office open with comprehensive opening times.

Engage, or continue to engage with Network Rail so that there is a local input in to the design & provision of street furniture on the new sea wall.

14 urgently compensate on the loss of the TIC by making it clear where visitors can find info. Ask, if someone were to arrive o in the town for the first time and not know anything about it, how would they know what is on offer? And the Town Trail boards say leaflets are available from the TIC, so how does this person find a leaflet - don't presume they have the sort of mobile phone which could download it, or that if they do it has enough charge!!

15 MORE SEATING OVERLOOKING THE BEACH AND SEA

16 Develop the links between Dawlish Warren and Dawlish itself. There are many visitors who I suspect don't come to Dawlish and stay on their sites and the entertainments in that area.

17 Please do not try to focus on the night time economy as that is not what dawlish is about and it will put some visitors off and upset residents as most of us already have to have single glazing.

Adding picnic benches would be great as so many visitors and locals have them and there are only the ones by Gays Creamery so people have to sit on a bench or on the floor. I really think it would help locals and tourists. It could also help with the Swan guide idea as I'm sure myself and many other locals will chat to tourists and answer questions while we're sat around.

18 Be very wary of spending money on things that you cannot influence.

19 Not to encourage mass travel until the pandemic is behind us fully.

20 I don't really think a night time economy is likely to work well in such a small town.

21 Enhancement of traffic movement and parking provision. Enlarging the tunnel under the railway at Dawlish Warren to facilitate the easy flow of cars and people. It is essential to separate the people from the cars as it is currently a safety problem. It remains essential for cars to get close to the beach and facilities. The cars must not be stopped and the people have to have flat and easy access. Creating a safe end to the Exe Estuary Trail for pedestrians and cyclists at

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Dawlish. The current end at the steps down to the unattractive narrow "back door" entrance by the railway station is not a good first impression to Dawlish.

22 Please can you consider more uses for the town's carparks to be available the motor caravans for overnight stops...There are plenty of places to tap into this growing market of tourist all year round. Dawlish Warren outer carpark, Barton Hill Carpark, The Leisure Centre Carpark and Sandy Lane Carpark could all have overnight stops overs with potential income. It could be a win win situation. Thank you for considering this

23 Allow car parks to provide overnight stays for camper vans and Motorhome’s to increase evening revenue within the town

24 Improve parking and access for motorhomes staying in the area so that they can use shops, cafes etc. Dedicated large parking bays.

25 Show this area is welcoming to Motorhome owners to briefly visit and stay on their travels.

26 I would love to see the Red Arrows return, as this would be a huge asset for the time and would bring in loads of tourism

27 The Black Swan guide and other schemes need to highlight our natural resources - and suggest ways to curb pollution. They need to say what wellbeing aspects we offer, suggest mindfulness and health.

Highlight what plants and animals we have, how we ask visitors to preserve what we have. And not pollute it.

The recommendations in this strategy appear to be purely stranded around getting more tourists and more money. There appears to be nothing about getting visitors involved in our environment or it’s protection- in this period of awareness on these matters this document appears rather dated

28 Work with British Parking Association BPA and CAMpRA - Campaign for Real Aire in the UK (motorcaravan overnight parking and waste points) who are providing support to many councils in the UK to help develop a motorcaravan tourism strategy to manage and benefit from the increase in the year round motorcaravan tourism sector. This sector is worth billions of Euros in mainland Europe who have realised the potential of embracing and encourage touring motorcaravans who spend an average £47 per day in shops and restaurants and spend an average 63 nights per year away. This is a year round activity mainly enjoyed by the older generation many who avoid the main tourist seasons. www.campra.org.uk [email protected] for advise and assistance.

29 Make motorhome stopover spaces, Aires, for a trial period starting ASAP as South Hams DC are planning. The local traders will benefit from the extra spend from those visitors.

30 Allow overnight parking/sleeping in car parks.

31 Due to staycationing more motorcaravan owners are likely to travel around UK - overnight parking is essential for Dawlish to be an attractive place to visit and spend money in the evening because they are parked nearby, not driving miles back to a campsite.

32 Develop a dedicated motorhome and campervan overnight parking facility. This was proposed at Dawlish Warren some years ago but never implemented. Such a facility would utilise under used parking and help to bring visitors into the town to contribute to the day and night time economies.

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33 Create Motorhome aires.

The pandemic has increased self contained motorhome ownership, as they are a covid secure home from home. You are not informed as to the size if the opportunity to your area.

Campsites are not the answer.

34 As most UK residents will be unable to holiday abroad this year it is a great time to show them how wonderful their own country is. It is imperative that everyone gets a warm welcome to encourage them to come back in years when they have a choice to holiday at home or abroad.

Hosts with a knowledge of the many things to do in the local area and a welcoming attitude are needed.

The town of Hawick in the Scottish Borders has a welcome programme which has brought much needed repeat business to the town. They have a carpark where motorcaravans are welcome and they have found the spend from these visitors, especially in their hospitality businesses has been a welcome boost to the town

35 Overnight parking g. Provision of waste disposal points.

36 Promote more sustainable visits, for example by improving recycling opportunities.

37 Provide overnight parking for self contained motorhomes, and encourage local businesses to do likewise. The Lake District and Scotland are doing this. In Hawick for example Community Welcomers gret visiting motorhomers, and water and disposal facilities are being provided. The town economy benefits greatly.

38 Encourage motorhomers to stay overnight as they spend on average £50 per person per day in the local community

39 Motorhomes are a growing sector and have different requirement to caravans. Many do not want to be on a campsite a couple of miles from cafes, pubs and shops. They want to be able to walk to the beach, or to the pub etc rather than driving. The vehicle is just to sleep in. They don’t carry awnings, loungers, windbreaks like caravans do. Many are early retirees with disposable income and lots of free time, and like to travel all year round, saying a night or two in different places.

They are especially key in these pandemic days. The motorhome is a ‘safe space’ - no one else goes in there - so it is infinitely safer than staying in a b&b, hotel or holiday let as no amount of surface cleaning can clean the air that you breathe.

So you can eat outside at cafes, bars and restaurants, enjoy the sea air, walk the beautiful coastline but then retire to your safe indoor space knowing that it is ‘clean’ and free of virus.

Modern motorhome have solar panels, 100litre clean water tanks, 100L grey waste tanks and toilet facilities that would not need to be emptied for a couple of days for a couple. So it is easily possible for a van to be ‘off grid’ for 2 nights and then empty/refill on the 3rd night.

Many Official sites are already fully booked for the summer, especially for weekends - and this is where BritStops or pub stops will come into their own. If a pub has a car park suitable for motorhomes then we would stay there, eat dinner and then retire to the van. We’ve even eaten a pub dinner in our van last year. But many pubs do not have water or waste facilities.

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If Dawlish could add one waste/water facility into the area it would enable more stays at pubs. South Hams has announced this week that it is proposing a 12 month trial of allowing motorhomes to park and sleep overnight in 9 of its car parks. At a charge of course - and is expected to be self funding.

This year is an ideal time to trial adding parking for motorhomes - both during the day and overnight. If the summer school holidays are too busy - then can trial before and after the school holidays.

40 Look with urgency at opening up car parks at night for self contained motor homes to visit the areas,,,, when we cam last year , there was nowhere to park up fior an overnight stop . We carried on and spent £45 on an evening meal elsewhere

41 Common sense approach all road allow parking unlike Teignmouth which restricts Parking in summer months because it doesnt look nice on the front ! , given confedence to local shops to help make the area attractive & pleasant to visit , help support events , help make Dawlish fun , keep it clean without resorting to rent a thug enforcement officers who employ ex bouncers , provide waste collection points .

42 Push for immediate work to start on cycle path to Teignmouth

43 As mentioned. I think further development of the coastline/ rail Line has a negative impact, looks so ugly and puts tourists off

44 Only that you talk about preserving heritage but are supporting its desolation

45 You say you what to promote the coast however you then back NR to destroy it? A concrete coastal defence is not going to bring tourism in, nor is a building site for years, putting a few benches on the wall does not make it attractive and the plans for Holcombe are horrific, you as councilors need to make NR produce plans that are sensible and not merely to satisfy themselves, they have to meet our requirements too, a concrete monstrosity would never be allowed in a foreign tourist town.

46 Local economic development and job opportunities. A thriving town will attract visitors. Additionally work with Network Rail to find some better green and sympathetic treatments to finish the Rail defence works.

47 An environmental impact assessment of the plan must be carefully carried out. We must address the climate emergency and protect the environment first.

48 Engage with CAMpRA (www.campra.org.uk) to understand how you can attract more visitors and more income to your area. We have already produced a tourism Strategy Document - available under the business hub on our website

49 (BTW, the OS map is called 'Secret Stories') Identify and champion the existing local business who are demonstrating their green credentials, e.g. those that have obtained or are awaiting awards under the global green tourism scheme (2, I think, in Dawlish) - https://www.green- tourism.com/ -, 'Plastic Free Champions' who have demonstrated a reduction in plastic and met Surfers Against Sewage's criteria (13 in Dawlish), Fair trade businesses. I thought the short term objectives seemed top heavy on procedural issues about the strategy itself, rather than some possible quick wins like the above, i.e. building on what is already happening.

50 Aim to increase the quality of the refreshment offering in the town. This would have the dual advantage of providing for tourists and residents alike (improving out-of-season revenue streams),

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51 With a sense of urgency, revise parking TROs to allow overnight parking for motorhomes on some of the more out of town car parks. Provide facilities for emptying waste. Contact www.campra.org.uk to find out how easily this can be done.

Increase security & provision of bins & the motorhome tourists & their money will come flooding in!

5. Medium term priorities in the action plan.

6. The medium term priorities (1-2 years) in the tourism strategy are listed below. Please indicate the importance of each medium priority:

Extremely Very Somewhat Not so Not at all Response

important important important important important Total Marketing and tourism strategy 31.3% 45.0% 21.3% 2.5% 0.0% 80 in place – linking together (25) (36) (17) (2) (0) Complete works on the Flagship Playpark at the 18.8% 31.3% 31.3% 15.0% 3.8% Manor with Trail around the 80 (15) (25) (25) (12) (3) Lawn in concert with Teignbridge District Council. Work with stakeholders to increase the draw of the 41.3% 35.0% 17.5% 5.0% 1.3% Parish beyond the summer 80 (33) (28) (14) (4) (1) months. For example, at autumn, at Christmas etc Audit all existing tourism trail type signage for example, 28.8% 35.0% 26.3% 6.3% 3.8% Heritage Trail, Brunel Trail and 80 (23) (28) (21) (5) (3) seek funding for repair, replacement or reinstallation. Create new storyboards to 14.8% 24.7% 43.2% 6.2% 11.1% complement and explain work 81 (12) (20) (35) (5) (9) before and after new sea wall. Promote and develop green tourism activities working with 33.8% 31.3% 28.8% 3.8% 2.5% key local groups and 80 (27) (25) (23) (3) (2) businesses in the tourism sector. Work with stakeholders regarding the cliff faces and areas which are subject to 52.5% 31.3% 15.0% 0.0% 1.3% rock fall such as Coryton Cove 80 (42) (25) (12) (0) (1) to ensure as much access for visitors and residents as possible. Capitalise on the newly completed parts and eventual 33.3% 30.9% 22.2% 4.9% 8.6% 81 completion of the sea wall by (27) (25) (18) (4) (7) Network Rail.

Page 42 6. The medium term priorities (1-2 years) in the tourism strategy are listed below. Please indicate the importance of each medium priority:

Extremely Very Somewhat Not so Not at all Response

important important important important important Total Volunteer Black Swan Guides 20.3% 17.7% 44.3% 8.9% 8.9% and Love Dawlish contributors 79 (16) (14) (35) (7) (7) in place. Increase presence on Visit 27.2% 34.6% 33.3% 3.7% 1.2% South Devon and Visit Devon 81 (22) (28) (27) (3) (1) websites. answered 81

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7. Do you think there are other medium term objectives for the tourism strategy or do you have any comments to make on them?

Response Response

Percent Total 1 Yes 39.19% 29

2 No 60.81% 45

answered 74

skipped 75 If you do not agree, please explain why: (34)

1 Maybe look at what is already available and seek to enhance them

2 As listed earlier

3 A new play park needs to be by the lawn not in Manor Park. That one is sufficient for the need in that area.

4 Yes along with a campaign with the community something like “love my town― many of the buildings in Dawlish look tatty and shabby when all they need is a wash with mop and bucket or a lick of paint. Excepting of course in some cases affordability and mobility may be an issue - but may the Town Council could coordinate a volunteer and funds group to help such residents

Bigger places such as the grim Oceans B and B are a whole other issue - I doubt very much they will have the funds to sort that place out in the meantime a huge building in a prime location is bringing Dawlish down as well as looking seedy. A town marketing campaign and vision would help attract the right business owners who understand and can afford what is needed

5 The play park at the Manor is not a good idea, I lived here for 3 years before I was even aware of it, let alone visit it. Tourists are not going to walk so far out of town to go to a park, it makes much more sense to have the park in the middle of town, near all the facilties and beach. Tucking it away ensures that only locals will access it.

6 The Manor gardens as a tranquil delight will possibly be destroyed by a large playpark and trail. The Warren is the place for playpark activities. Guided walks from the Museum would be welcome.

7

8 Just to say that there is no explanation of what a Black Swan guide would do or how the scheme would work, so difficult to comment!

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9 Can it be confirmed another park is not being built on the lawn? And is the one near the mannor being extended?

A picnic area would make more sense than another trail.

Explaining the sea wall to people is important as so many people get annoyed because they don't realise what it is for.

10 WE have to be careful that the strategy does not lead to congestion in Dawlish and problems for the residents

11 Work on my earlier suggestions for all projects. Improve all footpaths and cycle paths to give proper informative links. All footpath signs should state, at least, where they are going to. There should be information boards with all footpaths shown so visitors who do not know the area can see how footpaths link up and what is available at the destinations. For example a walk up to seven sisters. The footpaths on that walk, for example, should be made serviceable being at least a metre wide and usable under all weather conditions. A footpath should be provided from Sainsburys along the side of the A379 to Shutterton Lane and .the Country park. It was inexcusable that such a footpath was not provided as part of the planning consent for the residential development.

12 I would also suggest for this year making the carparks FREE on ONE particular day. Also Shaldon has a craft market every week during the summer months perhaps Council provided pitches could be offered to rent to attract more tourist/local interest and rent them just like the beach huts.

13 Encourage motorhome owners to visit (stay in car parks). These owners often go on trips throughout the year.

14 Overnight stays for self contained motor homes, aires, as in Europe. As per the CampRa campaign

15 I’d like to comment on can Dawlish really cope with being a holiday destination all year round? Does it need to be?

Has anyone considered why tourism is seasonal globally? And historically always has been? Is there no input from professionals here? To increase the draw of the Parish beyond the summer months. For example, at autumn, at Christmas etc - has massive implications to wildlife. Changes in climatic conditions and human activity are vital to supporting our wildlife and natural resources. Tourism in natural locations has always flourished since Victorian times by respecting off seasons - to give the land time to recover. This is a worrying development of economic drivers over ecology.

16 There is very little accommodation available for visitors. I think the lawn should be developed along the lines of living coasts in Torquay to protect and extend a safe area for the wildfowl. The brook, swans ducks and geese are the town’s greatest assets they need to be protected.

17 Devope motorcaravan touring routes to guide touring motorcaravans to include the lesser known tourist sots and share out the tourist revenue around the area. The soreads the load in main tourist hotsops, will encourage foreign tourist in long term strategy. Samples on https://campra.org.uk/proposed-tours/

18 Motorhomes tour all year round not just the spring and summer.

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19 Staycationing in 2021 will provide the perfect showcase to make visitors return - not welcoming visitors in Motorcaravans would be short-sighted, and ignore the European market which is deterred from visiting due to lack of Aires.

20 Develop a road trip for motorhome tourists.

Europe has numerous, Germany's Romantic Road is one, Scotland has had a huge tourism boost by creating the NC500 road trip.

Devon could be a real road trip destination, for the circa 5 million motorhomes and campervans across Europe and the UK.

21 Engage with Network Rail to ensure that rail resilience work at Holcombe is appropriate and preserves the environment.

22 Provide or encourage provision of parking for motorhome tourists. Simply permitting this, allocating spaces and removing obstructions has minimal infrastructure cost, and because of social media use by such visitors almost zero advertising cost. Because most motorhomers are retired and travel in all seasons the revenue stream continues all year round.

23 Encourage motor homes to visit and stay

24 The vast concrete wall isnt pretty lets be honest , it used to be very pretty like Dawlish of old so make the best of beach access its a coastal town people also want to see the Sea help make access to the sea possible use what beaches you can help ensure there are nice refreashment facilities dont make it diffecult to open refreashment stalls ,, tidy up the toilets ,

25 Stop the train company taking the beaches. Do not support the proposed plan

26 Dawlish centre for coastal walks/cycle paths. To exeter and the moors. Needs urgent completion of long promised trails to Teignmouth and Newton abbot. Ensure sea wall from smugglers to Teignmouth plans are revised so not closed for years.

27 As previous

28 So you are proposing to capitalise on Brunei’s trail....THERE WONT BE ONE IF NETWORK RAIL HAVE THEIR WAY! It will have concrete dumped all over it!

Capitalisation at our cost! You should be ashamed.

29 You need to make the dawlish beach area more esthetically pleasing , with easy access to beach and beach side shops and cafes and put pressure on NR to finished in a timely and tidy considerate manor

30 Work to prevent the current plans by National Rail to remove Holcombe beach from the list of this council's assets.

31 In addition to "making the most of the new sea wall", I think there is a case to pursue a better final treatment rather than accepting this ugly mass of concrete and trying to do a positive PR spin

32 Seek commitment from all local businesses to reduce waste, improving recycling and support initiatives to encourage all visitors support sustainability and care for the environment while they are here.

“Love Dawlish leave no trace―

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Instead of history trails you should be telling tourists about the environment now and the future risks if we don’t protect the environment and live sustainably.

33 Motorhomes tour all year round. Campsites are closed generally between October and April. We love to tour out of season. Opening up your car parks to motorhomes for a charge and where existing toilets exist, adapting them to take toilet waste from motorhomes; adding a fresh water tap and a grey water drain will enable you to capitalise on this so far untapped source of income

34 'Marketing and tourism strategy in place – linking together' - Yes! With the climate emergency declaration/carbon objectives. Promote and develop green tourism activities - work should begin in the short term.

6. Longer term priorities in the action plan

8. The longer term priorities (2+ years) in the tourism strategy are listed in two sections. Firstly, please indicate the importance of these longer term priorities:

Extremely Very Somewhat Not so Not at all Response

important important important important important Total Capitalise on the eventual 30.9% 25.9% 32.1% 2.5% 8.6% completion of the sea wall by 81 (25) (21) (26) (2) (7) Network Rail. Engage with stakeholders to develop round robin type boat 51.2% 26.8% 17.1% 1.2% 3.7% trips between Exmouth, 82 (42) (22) (14) (1) (3) Dawlish Warren, Dawlish and Teignmouth. Opportunities for Cockwood 24.4% 37.8% 25.6% 7.3% 4.9% Harbour, and Smugglers Lane 82 (20) (31) (21) (6) (4) and beach. answered 82

skipped 67

9. Next, the longer term priorities include those by engaging with Teignbridge District Council and other stakeholders. Please indicate the importance of each:

Extremely Very Somewhat Not so Not at all Response

important important important important important Total Boat Cove Development and opportunities – replacement 37.8% 26.8% 26.8% 7.3% 1.2% 82 of toilet block with shower (31) (22) (22) (6) (1) options. Heritage opportunities at Lea 14.6% 24.4% 46.3% 9.8% 4.9% Mount including new 82 (12) (20) (38) (8) (4) information boards. 24.4% 18.3% 36.6% 15.9% 4.9% Replacement bandstand. 82 (20) (15) (30) (13) (4)

Page 46 9. Next, the longer term priorities include those by engaging with Teignbridge District Council and other stakeholders. Please indicate the importance of each:

Extremely Very Somewhat Not so Not at all Response

important important important important important Total Creation of large indoor 18.5% 22.2% 38.3% 16.0% 4.9% children’s play area for 81 (15) (18) (31) (13) (4) wet weather activities Linking quality food and 44.4% 28.4% 22.2% 3.7% 1.2% locality as a prime tourist 81 (36) (23) (18) (3) (1) attraction Free night time parking to 48.1% 23.5% 13.6% 7.4% 7.4% encourage an evening 81 (39) (19) (11) (6) (6) economy. answered 82

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10. Do you think there are other longer term objectives for the tourism strategy or do you have any comments to make on them?

Response Response

Percent Total 1 Yes 54.93% 39

2 No 45.07% 32

answered 71

skipped 78 If you do not agree, please explain why: (45)

1 It has to be accepted that Dawlish is linked to holiday businesses on the Warren who profit if customers remain on site. However, if enhancement taking place at some sites produces customers with higher spend, there might be opportunities for quality food outlets etc

On the matter of indoor play areas, is it known why the business at the old post office building was not sustainable?

2 Focusing on filling empty/closed shops with either commercial businesses or repurpose to accommodation.

3 As listed and commented on above.

4 A more visionary parking strategy. For example Rather than no parking charges why not make it a token 50p or £1 but with an explaination that says “did you know all the funds we collect for the evening parking pay for.... the beautiful lights you can see right now, the hanging baskets etc etc etc―. People object to paying for parking as Councils never communicate well how funding is made and used. Folks think that parking charges go to fat cats in councils to pay for gold plated pensions ( none of which exist or is true) etc etc. Why don’t we respect and communicate well with our visitors and community?

5 I think the indoor play will be a mistake unless it is linked in with a bigger attraction. As we’ve seen with the previous two attempts at the frog leap, it didn’t work. Perhaps local water sport brands and water sport centre?

6 There is nothing really quaint about Dawlish any more and there is very little beach left. Having fishing boats at boat cove and pleasure craft from the breakwaters could be a Dawlish specialism. The toilets at Boat Cove could do with an update but I don't think showers are needed there. A quality seafood bistro with fish and shellfish straight off the boats would be great at Boat Cove if

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it were to be a fishing cove again. Lights along the new wall walkway would be needed for night time approach.

7 We should have a lot more seating on the sea front. I realise that they have not finished yet, but I would like to see more seating.

8 1. The new development of the Sea Wall/Station area needs to be very carefully monitored to ensure that it is maintained to a very high standard and that it is made a welcome and attractive place to visit. In the popular months for visitors, encouragement should be given for it to become a focal point for entertainment and refreshments.

2. There has been little investment over the years in local pubs most of which are in a state of gradual decline exacerbated by the Pandemic. They should be encouraged to modernise and to make their premises more attractive and to be brought back into the mainstream more of town life.

9 Identify the target tourist trade - day visitors on coach trips will require different amenities to families in their own vehicle for example. Once the different groups are identified then you can forward plan.

For instance who are you likely to attract to the town in the evening? There is potential with The Shaftesbury Theatre to increase their offer throughout the year. Not just for plays but for cinema and concerts? It's quite a small venue though for some commercial enterprise.

10 Boat Cove toilet block would be better developed as a two storey building with a café / restaurant that could be used day and night.

11 A town centre manager. 7 day summer opening of the tourist information office. Refurbishment of the toilets next to the TIC.

12 Isn't night time parking free anyway?

I have reservations about night time economy - it needs to be developed in a way which does not disturb others. We once stayed in a very historic town in a lovely hotel of great historic charm and value - but would never go back there as the patrons of the local food outlets were cavorting up and down the road all through the early hours and we hardly got any sleep. It can happen, so how would this be mitigated against?

13 LINK IN WITH BRUNEL HISTORY

14 Extend the outstanding Exe Estuary Trail to Teignmouth and beyond. Ensure the sea front areas near the station are as attractive and welcoming as possible, with plenty of seating at a height for wheelchair users to enjoy the sea views. Maps showing the coastline and view points as far as Dorset would be welcome here and elsewhere at the front.

15 Perhaps other guided walks? The walking festival has shown that there are many reasons for taking a walk and plenty of people willing to share their knowledge. Other areas (Topsham and Babbacombe spring to mind) do regular guided walks led by volunteers during the season which are popular. Experiences of older residents who have lived here all their lives can also be of interest.

16 The boat idea is fantastic as it will be great for locals and tourists to go to different places.

The boat cove toilets look pretty awful so updating them would be great.

If you're painting the band stand I'm not sure why it needs to be replaced too.

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Doing something to the information centre would be good.

17 Large indoor childrens play area has to be a commercial venture and to be honest, Dawlish is not big enough to support such a venue, has nowhere to site such a venue, and insufficient convenient parking to make it feasible.

18 It is no good having a strategy that is pie in the sky. There is no good quality food offering in Dawlish. There isn't even a good quality restaurant. The wet weather play facility is important. However experience so far is that small offerings of that type, although worthy of themselves, have not been able to survive as year round facility. If a large one was constructed to attract high numbers visiting for that alone it would require massive parking and that would detract from the rest of the Dawlish offering. Work on the best qualities to enhance them and not look for growth as an end in itself.

19 Overnight parking with provisions in place. Maybe charging for the use of showers, drinking water, waste disposal . Somewhere in the region of £10 night. Not too high to discourage spending in pubs and restaurants but enough to pay for the facilities.

20 South Hams District Council have today just confirmed overnight parking and sleeping allowed in it's car parks for self contained motorhomes. Excellent idea, as seen abroad. Very little set up and running cost, a small charge to recoup that can be made, would encourage all year extra revenue to your car parks, local businesses and decrease in antisocial behaviour (fly tipping, etc). DON'T MISS OUT ON THIS OPPORTUNITY.

21 Overnight stay for self contained motorhomes. Parking closer to towns allow spending in the local businesses both shops and eateries. There are many people who do not want to be restricted to campsites. Also encourages out of season tourism

22 Longer term - If any of these proposals involve the use of or promotion of fossil fuels you are not taking the climate emergency seriously and should seriously take a look at yourself. What kind of boats powered by what? Will the water in showers not be a resource needing protection? Any of this require destruction of habitat? Anything involve CO2 producing concrete - this is the kind of policy I’d expect before 2019 not after it!

23 Lee mount is infested with rats and rough sleepers I don’t think information boards will encourage anyone to venture up there.

24 By providing motorcaravan overnight parkingyiu can attract the 2 million motorcaravan owners in Europe who will want to vist the UK post covid

25 Build free parking overnight areas to attract motorhomes to stay overnight.

26 Glad to see you are looking to support the night time economy - however encouraging car drivers to drink and have a meal might send out the wrong signals - motorcaravan visitors have no need to be tempted to drink and drive as they can park and sleep overnight in their own self-contained accommodation.

27 More overnight parking

As mentioned, encourage motorhome and campervan users to visit and stay.

29 Develop Motorhome aires.

30 Making a place where self contained motorhomes can park overnight will help to sustain the night-time economy. They do not need much to make them come,

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but a service point for disposal of wastes and to fill with water would be enough. A restriction of the time allowed of say 48 hours would ensure that there would be a good turnover of visitors to explore the area and spend their money.

31 Whenever upgrading toilets, instal Cassette Disposal points & freshwater taps outside for Motorhome/campervan use.

32 More focus on the environment - this being a key driver of visits.

33 Ensure Dawlish is accessible to all types of visitor who want to come.

34 Free overnight parking for motor homes and sleeping

35 Night time parking should be a short term strategy - easy to implememt

36 dont keep making it hard for start up businesses, support & help business to make Dawlish a popular attraction .

37 Keep Holcombe Beach

38 Promoting sustainability, ensuring development and any development work needed is in line with reducing carbon footprint

39 Leave Smugglers Lane as it is! If you change it it won’t be Smugglers Lane anymore!

40 With regards to Holcombe engagement with NR is paramount, the current plan is not suitable will destroy the beach and take too long , it will put the railway further out to sea and therefore in danger of sea overtopping during high tides and easterlys. The use of rock fall shelters all the way would be a quickly solution, never understood why they can do rock fall shelters both end of the beach but not in the middle, geotechnical engineer have confirmed that cliffs are no different in the middle. Cockwood harbour need dredging it could be a beautiful tourist attraction.

41 Make more of the Council's tremendous asset at Holcombe beach rather than standing by as the beach is irrevocably destroyed by bad planning.

42 Making it a sought after destination is certainly the right step forward. I think less reliance should be placed on the new sea wall as a I think it will have a detrimental effect on tourism, local economy etc.

43 You have to address the environmental impact throughout. You should consider the environment impact of these proposals.

Night time noise is antisocial and likely to put families off coming to Dawlish.

Making parking free will discourage use of public transport and could encourage drink driving.

Why are you not encouraging family friendly and environmentally responsible tourism?

44 Encourage paid for parking on an evening/nighttime for motorhomes. The average motorhrome owner spends around £50 per day in places where they are allowed to park and welcomes - this is in addition to parking charges. The presence of motorhomes overnight has been shown to deter antisocial behaviour, and increase security.

45 Establish interpretation boards/centres that focus on biodiversity and cultural heritage e.g. re-purpose disused phone box opposite Smugglers Lane, include such information in the development of Boat Cove amenities. Establish an alternative use for the TIC that promotes sustainability - there is a

Page 50 10. Do you think there are other longer term objectives for the tourism strategy or do you have any comments to make on them?

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big risk that if it remains empty, it will send the wrong message. Promote Dawlish as a town that cares for its environment.

7. Any other comments?

11. Do you have any other comments on the draft tourism strategy or on tourism in the local area?

Response Response

Percent Total 1 Yes 44.00% 33

2 No 56.00% 42

answered 75

skipped 74 If yes, please give more details: (34)

1 ACTION. All too often these initiatives go on and on and never bear fruit. I know, I was involved with many projects which ultimately disappeared into the gloom. There have to be local/council heroes who will take the flak and push on regardless of the moaning, groaning and inertia. That is not to say that opinions should be disregarded or plans changed and amended, but that the drag inherent in these kinds of initiatives will only be overcome by a core of people with a clear vision and thick skin.

2 Can it be demonstrated that the provision of TICs was uneconomical?

They seem to have been very well used especially in season. Has the use of voluntary workers been considered?

3 I welcome this initiative and wish you well with implementing it.

4 As commented earlier

5 Just a plea to be radical, to be bold, too look internationally for ideas and inspiration that set us apart from the usual. A really really big plea to not let the fast food, amusement arcade quick summer buck be our main offering and all that that sadly brings . Be bold create a strategy for somewhere we can be proud of and provides an economy all year round.

I truly love Dawlish as a new ish resident and feel so frustrated that we are within touching distance of creating a gorgeous quality destination town that could bring in so much money into the economy.

Happy to help, volunteer time or do anything to help the Town Council make it happen.

6 There seems to be little incentive for families to visit. At present there is very little in the town centre to attract families with young children. An indoor play centre would be a start, but an outdoor play park is desperately needed in the centre of the town, not at the Manor.

Evenings are very quiet in the town, a lot needs to improve to encourage families and others to come to the town in a evening.

7 Volunteer swan guides are a bit pointless in such a small town, tourists can find their way around fairly easily. Plus yet another thing for volunteers to do. Too

Page 51 11. Do you have any other comments on the draft tourism strategy or on tourism in the local area?

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many things rely on volunteers as it is these days.

Don't change too much, maintain what already wirks. We already get a lot of day trippers and tourists who like the fact we are how we are.

Don't cover the Lawn in stuff, it is great being so open to walk around, picnic and children to run about. Plus holding events such as carnival on the Lawn is great. Pleased the park idea is going to create a play area at the Manor Gardens instead as the Lawn should be kept for events and open

8 A flourishing town centre with specialist shops selling quality local produce and products would bring people into the town year round

9 Please ensure that steps are taken to encourage the more recent and younger residents of the town to take a more active part in developing its strategies, including those relating to tourism. Too many ideas that are offered have been recycled many times; fresher and more radical thinking is needed. Many of those involved in local government it seems have ceased to be very effective pushing through change despite no doubt their good intentions.

10 Long term maintained town centre Tourist information - meet and greet facility

11 There's no mention of B&B's or AirB&B in helping to drive the night time economy. Perhaps engaging with these owners would shed some light on the subject.

12 Communication, involve local residents. Dawlish is not just for tourists, it needs to be an all round experience.

13 Most of these aspirations have been around in one form or another for many years. It is good to have it all pulled together into a coherent document with objectives that will provide enormous benefit to the town as they are met.

14 I wish the initiative well. There is a lot going for Dawlish, and it could be enhanced as a place to relax and enjoy, far visitors and a residents. The way in which the sea front has just been allowed to 'happen' over the decades and without any serious investment in areas like Boat Cove and around the station is a serious missed opportunity. Where things have been done, it makes a huge difference eg the Strand is a pleasant place to be, because of wide, well made pavements, access to the Lawns etc. The area under the viaduct is squalid but could be so much more with some serious thought. In general, the place needs to be more ambitious and less dependant on its old markets of OK cafes, ice creams, fish and chips and basic pubs. Some more imagination please!

15 What a pity that we are losing the tourist office. Such an important part of the town. Also, and this is probably a bit random, but it is a great pity that tourists at the Warren can no longer see a doctor at a surgery under their noses. it was a ridiculous change which makes it difficult for people who are already unwell.

16 This is a very vague document and is light on detail.

The risk is that a large amount of resource (time and energy, as well as money) is spent on developing a strategy that is not fit for purpose and has no discernible impact upon tourism in the town and locality.

The strategy needs to be crystal clear on what is in the remit of the Council and how it will achieve this. It also needs to be clear on what is not its remit and how it can seek to spend a proportionate amount of resource on influencing other organisations whose remit these issues are.

These comments might sound harsh and negative, but are intended to be constructively critical. I wish you well in influencing and developing Dawlish and area and a crystal clear strategy should help keep you on track.

Page 52 11. Do you have any other comments on the draft tourism strategy or on tourism in the local area?

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17 Leave the night time economy & accompanying noise & crime to larger places such as Torquay & Exeter.

18 The strategy needs to move away from hope to a practical one based on the best qualities of the town that have worked over the years, preserve and enhance those qualities and build on them. Ensure that any future planning applications are only allowed as quality buildings of character and or charm that add to the good characteristics of Dawlish, Dawlish Warren etc. Do not try to pull people away from other resorts but to attract them to return to a good experience. Having a Tourist Information Centre is the best way to achieve that. So many people prefer the personal human contact and leaflets that they can take away and consider at their leisure. Have guided walks, tours etc where an entertaining talk enhances. Have entertainers on the Lawn and at Dawlish Warren throughout the Summer with tents to cover wet weather circumstances.

19 More provision for visitors in motorhomes. Larger dedicated parking bays without height barriers so they can spend money in the area. Don’t allow overnight motorhome stays unless limited to one night and make a £10-£15 charge per night for anyone staying overnight (including blue badge holders, otherwise they’ll abuse the facility). As a motorhome driver I would pay to park overnight

20 For more details of allowing motorhomes overnight stops in car parks please contact either South Hams District Council (trial agreed today (22 April 2021) or CAMPRA, a campaign group which can supply information, help and their survey results of 2020.

21 This is a climate emergency - stop trying to make it about lining people’s pockets with no natural habitat and rising sea levels this document makes the council look like the band playing on the Titanic (not the one that sank in 2012).

22 Please ban dogs from the lawn. Having witnessed people walking their dogs back and forth waiting for them to do their business then just walk off is appalling. No one enforces the dogs on lead’s signs consequently ducks, swans have been killed introducing and enforcing a dog ban will make the area more pleasant for all of us. Not everyone has a dog why should we have to put up with others imposing their dogs and their waste on us. Dog faeces has the potential to cause serious harm to young children causing blindness.

23 If you require assistance catering for the needs of motorcaravan visitors - contact www.campra.org.uk

24 Doing what you have always done is no longer going to deliver.

Recognise the world has changed, people are more nomadic on holiday, a couple of days here a couple there, develop your area as a real motorhome road trip destination and reap the benefits of an ALL year market sector of tourists.

25 Rather than joining a race to the bottom by copying other seaside resorts, the policy should focus primarily on promoting and enhancing Dawlish’s green credentials.

26 Unlike nearly all European coastal towns those in England, and especially Devon and Cornwall have been slow to realise the benefit of the ‘grey pound’ that arrives with visitors in motorhomes. Also again unlike Europe the Penny has been slow to drop that touring motorhomes neither need nor want campsites which are more suited to campers who lack their own facilities. In Europe they are catered for by a network of Aires (overnight parking locations; and basic sanitary points for supply of water and waste disposal which are needed only once every few days.

Page 53 11. Do you have any other comments on the draft tourism strategy or on tourism in the local area?

Response Response

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As a tourist I would not be visiting bit the new sea all is built at Teigbmouth to Holcombe. It would RUIN the area and I would not return. Actuay consider the tourist in the plan and re think your support for this awful proposed plan.

Dawlish has already been destroyed by the new sea wall and the works carried out by the railway. Tourists came to the town because of unspoilt atmosphere do not try to turn it into something different. Tourists do not want signs guides etc

Keep the beaches Oppose the concretisation of the sea-front by train company

What you are supporting with regard to the Network Rail changes are unnecessary. I suggest you work instead with the organisations which are trying to preserve our NATURAL HERITAGE and keep the railway safe instead of aligning yourselves with an organisation who intents to completely wipe it out and replace it with dull, grey, ambiguous concrete so it will look like any other ‘developed’ town. Surely the draw is what we already have, do you not realise that! You talk about heritage and preservation to tick boxes whilst you are happy to lose it and support a developer that will lose it...disgusting.

You have to make the most of the local assets before you can sell it. Making easier to get to them, parking, putting traffic lights a Starcross to help will the flow of traffic,

I am very worried about the strategy. It ignores the climate emergency, the impact on residents and fails to maximise the opportunity to become a sustainable, environmentally responsible, family friendly destination.

Make proper provision for all year round motorhome tourists. Welcome them to your towns and villages and encourage them to spend their money with you. If you need an example, have a look at Howick in the Borders. They have greeters who welcome the motorhomes and tell them the best places to visit, things to see and do, and in return they access some of the £850m per year spend.

As a good example of how this works, the City of Cork in Ireland set up a dedicated motorhome parking area (known as an Aire to all motorhomers) with free fresh water, a drive over drain for grey waste and access to the sewer for toilet waste. There are 29 spaces, right on the sea front, the overnight charge is €10 and in the first year of operation they took in €43,000.

I am involved in a very small way in promoting healthy outdoor activities within Dawlish which are suitable for tourists and residents alike. I don't come away from the draft strategy with a sense that Dawlish has a vision. I just wish it could be bolder and braver. Please do not measure the success of this strategy on growth alone!

8. About you

12. Are you responding on behalf of an organisation or business?

Response Response

Percent Total 1 Yes 6.17% 5

2 No 93.83% 76

Page 54 12. Are you responding on behalf of an organisation or business?

Response Response

Percent Total answered 81

skipped 68 If on behalf of an organisation or business please say which: (6)

1 Informally in connection with Teignmouth & Dawlish Ramblers

2 Yes and No! We run Sandays B&B but of course this is our home too.

3 Leadstone Camping

4 Yeas and no. I am responding as a resident who moved to the area and does not want to see it deteriorate further with poor buildings, excessive uninteresting housing developments and increasing traffic congestion. I am also involved in a business.

5 I"m speaking on my behalf as I live here

6 Reconnect Magazine

13. Please answer the following questions (tick all that apply):

Response Response

Percent Total 1 I am resident in the Dawlish parish. 69.51% 57

2 I work in Dawlish parish. 9.76% 8

3 I am a visitor to the area. 29.27% 24

answered 82

skipped 67

14. I am:

Response Response

Percent Total 1 17 or younger 0.00% 0 2 18-20 0.00% 0 3 21-29 1.23% 1

4 30-39 4.94% 4

5 40-49 9.88% 8

6 50-59 30.86% 25

7 60-69 38.27% 31

8 70-79 14.81% 12

9 80-89 0.00% 0 10 90+ 0.00% 0

Page 55 14. I am:

Response Response

Percent Total answered 81

skipped 68

9. Page 9

15. If you would like to be updated about the tourism strategy and its development please enter your details in the boxes below (optional):

Response Response

Percent Total 1 Name: 100.00% 39 answered 39

skipped 110

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