JUNE 16, 2015 Business Tribune SALUTE TO THE INSIDE AMERICAN BURNISHING BROADWAY SOCIAL SOURCING HOME POTATOES IN SHERWOOD PAGE 8 2 BUSINESS TRIBUNE Tuesday, June 16, 2015 518317.061615 BT Tuesday, June 16, 2015 BUSINESS TRIBUNE 3 BURNISHING BROADWAY Broadway-Weidler Alliance aims for restaurants, walkability, on semi-gritty thoroughfare f you’ve ever wandered along Northeast Broadway and wondered how come it hasn’t become a hub for hipsters (and Itheir parents) like nearby Williams and Mississippi Avenues, the Broadway-Weidler Alliance might be for you. There’s that empty bagel shop at the corner of Northeast 22nd Ave, a Kettleman’s that couldn’t even survive as an Einstein’s. There’s the mysterious, boarded up building at Northeast Third BY JOSEPH Avenue — and the drinkers who hover GALLIVAN under the trees near Goodwill. According to a release, the BWA wants to make Broadway, which is gap-toothed with empty storefronts, “more enjoyable and ap- pealing to the public, while encouraging new activity to spur creative and varied business expansion.” It wants Northeast Broadway to become “a destination for shopping and dining that will appeal to all Portlanders,” with a good mix of transit types. The BWA is a consortium of business orga- nizations and neighborhood associations formed in late May to create a new kind of planning group. Its aim is to unite different groups to look at Broadway and Weidler as a piece of infrastructure and fi nd ways to im- prove it. The Broadway-Weidler commercial corridor runs between the Willamette River and the Hollywood District Transit Center. BWA blends business organizations and neighborhood associations “in an effort to get them to discuss, agree upon, and support deci- sions that will enhance both,” says Carol Gos- TRIBUNE PHOTO: JONATHAN HOUSE sett, the BWA’s fi rst Chair. Looking west on Northeast Broadway near 22nd Avenue. The Broadway-Weidler Alliance doesn’t like seeing storefronts, such as the old bagel shop near Costello’s Travel Caffé, sitting empty due to poor infrastructure. CONTINUED / Page 4 4 BUSINESS TRIBUNE Tuesday, June 16, 2015 ■ From page 3 ALLIANCE PARTNERS Gossett has lived in Portland for BWA members include: six years. She came here from St. ■ Eliot Neighborhood Association Louis, Missouri, to be near her ■ Go Lloyd grown sons. One has since left for ■ Grant Park Neighborhood Seattle, the other works for the wa- Association ter bureau, and she admits, she ■ Hollywood Boosters doesn’t see them as often as she ■ Irvington Community hoped. Gossett ran Arcturis, a com- Association pany in St Louis for 20 years that ■ Lloyd Center worked on economic development ■ Lloyd District Community plans and fi nancial strategies Association around infrastructure projects. She ■ Lloyd EcoDistrict also worked on comprehensive ■ Northeast Broadway Business plans (where the state mandates Association (NEBBA) that its cities plan 20 years ahead) ■ Sullivan’s Gulch Neighborhood such as Portland is in the latter stag- Association es of right now. Her current day job is Manager of Property Development at OMSI. She helps fi gure out what to do with He also predicts that the new resi- OMSI’s giant parcels of land. Howev- dents of the Lloyd District will also er, she loves the historic small hous- want to explore Broadway, for eater- es of her adopted neighborhood, ies and entertainment, once they’ve Sullivan’s Gulch, and wants to see been moved in a while. the area boom again — as it histori- The group is excited about the cally did. new investment at Northeast Broad- The Broadway Bridge was built in way and 33rd Avenue and the rise of the year of the Russian Revolution, Grant Park Village, the new apart- 1917. The bridge connected the river TRIBUNE PHOTO: JONATHAN HOUSE ments that have a Mud Bay luxury with Hollywood and suddenly peo- ABOVE: Carol Gossett, Chair of the Broadway-Weidler Alliance, pores over an offi cial Bureau of Planning and Sustainability pet food store, a Zoom Plus and a ple in areas that were cut off by Sul- satellite image of Sullivan’s Gulch and explains some of the history of the area. BELOW: Another empty building on New Seasons. The biggest challenge livan’s Gulch to the south could easi- Northeast Broadway. he says is the feeling that the street ly get downtown. is dispersed, that it thins out east of “ I don’t think you can plan with- the kink at 24th Ave. out understanding the existing con- BROADWAY-WEIDLER ALLIANCE Carter has no problem with the ditions, and I don’t think you can car dealerships at the west end of At its meeting on May 18, 2015, BWA formally approved by-laws to gov- plan without knowing the history.” ern the group and elected offi cers. Carol Gossett, current Land Use Chair of Broadway. He has, in fact, designed Sullivan’s Gulch now houses I-84 Sullivan’s Gulch Neighborhood Association, will serve as BWA Chair. some — in the suburbs. and MAX. An ornate bridge over Architect Nate Carter, a member of NEBBA and co-founder of Eleven “Dealerships are getting smaller the chasm once led to a golf course Engineering and Design, is Vice-Chair. because they’re not keeping a large where the Moda Center now sits. Steven Cole, longtime community leader and current President of amount of inventory like they used She says the large blocks of the Irvington Community Association, Secretary. to,” he explains. “People look at a Lloyd District, which were built with The BWA’s fi rst action was to send a letter to the Portland Bureau of few models then order a package Federal urban renewal money in the Transportation about the Transportation Systems Plan component of the and color and pick it up a few weeks 1960s, and the Broadway-Weider Portland Comprehensive Plan. later.” couplet, are now “passe” ideas. Gossett does not mind that the group is all men, she got used to that in He is confi dent some of the big Before the comic book stores and St. Louis. It takes a certain type of person to be the connective tissue business owners (such as the car between transport agencies, local residents, business owners and politicians. bistros arrive, however, the street dealers) and landowners will come will have to be made more pedestri- on board once they get their mes- an friendly. BWA estimates 36,000 Meetings sage straight. cars use the couplet per day. BWA meets the last Monday of every month, 6:30 p.m. Holladay Park Plaza “To get things done it’s going to Architect Nate Carter, who owns Lobby Meeting room 1300 NE 16th Ave. take people coming to meetings, Eleven Engineering and Design just voicing concerns, understand that off Broadway, says he is interested the business and neighborhood dis- in making it more pedestrian friend- Many of those 36,000 cars are peo- smarter growth rather than just Mississippi. tricts have two different needs,” says ly and family focused, upgrading ple who are fed up with the freeway, brand new buildings. We want to “Lawyers, insurance and health- Carter. “Then we can go to the city and widening sidewalks and slowing so they need to fi nd an alternative keep the neighborhood shops like care professionals, architects and commissioners and say ‘Hey we down traffi c with cross walks and route downtown — such as Burn- Sofa Table Chair, Great Wine Buys engineers, they like being up on the need your help.’” stop signs. side or Sandy — or get back on I-84. and Costello’s Travel Caffé.” second fl oor, and the more people It would help to have friends with- “A lot of people would like to have He says it is possible that North- There is also a healthy mix of come to the area to work, the more in the transportation agencies, since cafes spill out on to the sidewalks east Broadway could go the way of small businesses inside some his- lively the streets will be.” Carter their plans, and the rezoning ideas, without having cars in their faces,” Williams or Mississippi. toric homes along the Irvington says it could even resemble North- “seem to change every week.” But, he says. “Crossing the street is a roy- “From a Business Association section of Broadway, which makes west 23rd Avenue, with its mix of he adds, “We feel like they recognize al pain.” point of view we’re looking for it different from Hawthorne and boutiques and small businesses. our organization and will listen.” PRESIDENT VICE PRESIDENT CIRCULATION REPORTER PHOTOGRAPHERS PortlandTribune Business J. Mark Garber Brian Monihan MANAGER Joseph Gallivan Jonathan House, Jaime Valdez Kim Stephens WEB SITE OFFICES Tribune EDITOR AND ADVERTISING DIRECTOR DESIGN portlandtribune.com 6605 S.E. Lake Road ASSOCIATE PUBLISHER Christine Moore CREATIVE Keith Sheffi eld Portland, OR 97222 Vance W. Tong SERVICES MANAGER CONTACT 503-226-6397 (NEWS) Cheryl DuVal [email protected] Tuesday, June 16, 2015 BUSINESS TRIBUNE 5 DEALING WITH RANSOMWARE EXTORTIONISTS uch has been written about online tions threats. The money rolls in. extortionists who freeze-up your Much of this malware is coming out of East- computer and demand money to ern Europe and Russia, reports The Econo- Munlock it. mist magazine. The authorities in these coun- However, until someone you know gets tan- tries “are uninterested” in hunting down the gled in a ransomeware mess you may not take criminals.” Some believe this is part of an un- notice. You should — especially if you operate declared war on the West. a small business with vulnerable account fi les. Small business owners and those who work Here’s what happened to a friend at home are often too busy manag- of mine in the Portland area a few ing their operations to keep up to weeks ago.