SADI2007 Superior Achievement in design and imaging And The Winners Are… SADI 2007

Welcome to the 18th edition of the Superior the category “New Retail Store, Less Than 5,000 Square Achievement in Design and Imaging awards, which rec- Feet.” (Last year, Burroso also took home an honorable ognizes outstanding achievement in creating successful mention in that same category.) retail environments. The winners are those architects and But this year marks the first time that a Burroso proj- designers who craft memorable places that put the magic ect has won our top award. The judges felt that of all the back in shopping, enhance or redefine a retail brand, submissions, the Fornarina design was the one that most of contents table capture a trend particularly well or solve a seemingly exemplified what it means to be a SADI winner and insurmountable problem. pointed the way forward for other architects. 6/Meet the Judges 18/Hitting a Dome Run This year’s victors continue that tradition. The other big winner this year was Westfield Group, Presenting our panel of experts. In transforming San Francisco’s Emporium building What distinguishes the winners from the also-rans which had projects recognized in two categories. The into Westfield San Francisco Centre, ka is the talent to blend aesthetics with function to create firm’s San Francisco Centre, jointly designed by ka 8/Grand SADI Winner and RTKL Associates blended the old with the new. a superior design that reflects the best the business has Inc. and RTKL Associates, won in the “Renovated or Giorgio Borruso Design used its trademark sensuous to offer. In other words, a SADI recipient has designed Expanded Enclosed Center” category. That ground- forms in a flagship for Fornarina in a design 20/Down By the Waterside a building or series of buildings with more than just breaking project merged two formally distinct properties that takes home the grand prize. Perkowitz + Ruth Architects delivers its trademark pretty faces. as Westfield joined forces with Forest City Enterprises. design sensibilities with the Waterside at Marina del Nine distinguished architects and designers joined And the renovation retained the structure’s famous dome 12/Phones’ Home Rey project in California. our SADI judging team this year. For the first time, and integrated it into a new setting. Eight Inc. gives Nokia a sleek and modern new look judges were prohibited from entering the competition Additionally, Westfield Group’s in-house design team in a store that even changes color throughout the day 21/Crossing Over themselves. In the past, judges that had entered were was recognized for the renovated food court at Westfield for its three-level flagship. CMH Architects Inc. does a great job with executing asked to recuse themselves while their projects were Century City. Judges felt the project redefines mall din- on what a lifestyle center should be with its Avenue at being discussed. This year, there were no overlaps at all ing. Rather than have a tight space dominated by food 13/In Bloom Carriage Crossing. between the firms represented on the judges’ panel and vendor logos, the new space at Century City has much Callison’s design for a LEIBER boutique in Las Vegas those that entered the competition. more subdued signage, has both indoor and outdoor seat- overcomes a long and thin site plan to create a space 22/Not So Fast Food It was also a tough jury this year. Only four projects ing areas and makes use of natural lighting to create an that conveys elegance. Westfield Group redefines what a mall food court is in the competition were deemed good enough to be inviting space. The feel is more of a sit-down restaurant all about with its redesigned Westfield Century City considered full-fledged winners. Seven others were rec- than it is of a typical food court. 14/Next Generation Dining Terrace. ognized as honorable mentions. There were a few proj- Callison, meanwhile, also impressed the judges. The Mancini-Duffy transforms Bloomingdales’ Manhattan ects that just missed being recognized for one reason or firm did not win any categories outright, but was flagship that updates the brand’s look with a more 24/Close But ... another. Four of those are shown on pages 24 and 25. named honorable mention in both store categories for modern aesthetic. Some firms fell just short of earning awards, but As has been a theme in recent years, international its LEIBER store in Las Vegas and for a Harvey Nichols deserve recognition for their creative efforts. projects fared well, but did not run away with as many department store in . 16/Lap of Luxury categories. This year, the bulk of the award recipients Overall, this year’s winners and honorable mention In designing the largest Harvey Nichols store outside were domestic projects. projects all had one thing in common; all the recognized London, Callison created an environment melding the Thank you to the American Institute of However, the grand prize goes to an international schemes went a step beyond the norm in finding solu- luxury retailer’s style with the Dubai marketplace. Architects and InterContinental Hotels Group for project. This year’s Grand SADI award winner is Giorgio tions for sometimes very difficult design problems. Across sponsoring the 2007 SADI Awards. Burroso Design for its Fornarina store in London. The the board, judges were impressed with how architects of 17/Super Mercado project is recognized on pages 18 to 21. Burroso has those projects dealt with challenges such as tight site- Design firm api(+) took an ordinary supermarket become a mainstay of the SADI awards. For the past three plans, limited budgets and, in some cases, dreary settings and made it extraordinary by using creative signage, years in a row, a Burroso-designed project has won in in major need of a face lift. elegant fixtures and soft lighting.

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Sept 07

Robert J.Robert Properties GeneralGrowth Manager Design KushabiAdam TdaArchitecture Partner Managing Fiala A. Robert Architects,ADA Inc. President Acciarri ------urbanin-fillretailtype developments. stronga asemphasis high-endonmulti-level shoppingbancenters, power centers, wellas open-airlifestylecenters, mixed-use, subur retailtypesofvarious developments assuch knowledge retailon isdesignbringing in internationalmarkets.for Lyon’s focusmain componentsnewprojectsof beingplanned entertainmentcompaniesdesigning key manyatprestigiousdesignlead effortsto ters.addition,In opportunitythehad has he mixed-useentertainmentresortandcento projectsvariousdesignofthe from retail and nizedthroughout country.the ledhas He impressiveprojectoflist recog experience LyonGroupKTGYto Inc. brings an struction. environmentalbuildingdesignand con Universityarchitecture,degreesinwith career.1979,In fromgraduatedhe Auburn Ventulett,Stainback& Associatesentirehis tureindustry, withbeenhas he Thompson, Chile. 25-yearA veteran architectheof VespucioPlazaand TobalabaSantiago,in TownRaleigh,Centerin N.C., Plazaand Prussia,ofKing at Court and Pa., Triangle largeretailfor centers, includingPlazathe Carter,winner,SADIpast a responsibleis the AIA,InstituteUrbanLandICSC.and residentialand markets. Janesmemberof a is entertainment,office,corporate hospitality innovativeand principles conceptsretail,to privateasprojects, newurbanism bringing projectsof encompassthatpublic wellas NewCaledonia. Janesbroad leadsa range eightstates,in Japan, Thailand,andGuam planningbuildingand projects designof professionalincludesthatmasterexperience SGPAyearsover17hasforand years24of Diegooffices.San Janeswith beenhas projectsofFrancisco Santhebothand in projectplanningwellas designoverview as Planning,+ responsibilitieswith including SGPAat principal adesign and Architecture Janes, AIA,president,vicecorporate is Inc. Associates& Stainback Ventulett,Thompson, Principal Senior Carter Mark KTGYInc. Group Principal GregLyon David B. Janes,B.David Planning SGPAArchitecture + Director Design and Principal - - - - - Office Tower. BeijingShanghaiandEstateGrandReal Plaza,1.8-millions-squarea projectfoot in workedhas projectssuchin Chemsunny as project’sadherencedesign intent.theto He consultants.and Cookeresponsible is thefor studios, interiors otherdisciplineswithand conceptsplanning,thewith and engineering coordinatesthen developsand designthe directsproject.designstrategythea of He designpartner,theof implementshe and projecttheof team. directionUnderthe projectfor leadershipthefordesign and seniordesigner,As Cookeresponsible is retailentertainmentandenvironments. disseminationand knowledgeof aboutthe creation,the fostering catedto discussion professionalpracticearea within dediAIA EntertainmentKnowledge Community, a chairof is He AIA’sNationalRetail and publicmarkets housingwithand/oroffices. ments,integratingretail, entertainmentand includeretailurbanmixed-use and develop solutions,just butvalue. Developer projects organization,an facing orderincreate to not issuesunderstandtheand collect facts the opportunitiesproblems,seeinto effort to overyears.25 believesHe planningan is institutionalclientsthroughout U.S.the for projectsning corporate,for developer, and architecturalmanaging planstrategicand Shriver, AIA,CCS, planningbeenhasand retailarchitectureworld.the in firms annuallyisand wideranked topamongthe overprofessionals350 officesworld28 in retailers.topthe practiceThegrownhas to retailpracticesince1974, ofsome serving renovation.He historic directedhas Gensler’s use,broadcasting, hospitality, renovation and 3rdandgenerations:their2nd retail, mixed- numberGenslerpracticeof areas arethat in area.tice generationfirsta theforis He grownperfectedandfirm’sthe retail prac likeCharlieKridler, AIA,havewho defined, testamentprincipals talentstheofato is Gensler’sunprecedented growth successand Supplement to to Supplement SOM Designer Senior FrancisCooke strada Principal Jr.Shriver EdwardA. Gensler Principal Kridler Charlie RETAIL TRAFFIC - - - - - Project Name Fornarina Location London Square Footage 1,700 Architect Giorgio Borruso Design Client Fornarina SADI 2007

/ Credits Architect of Record Studio 2000 Project Manager Buzzoni Photographer Benny Chan/Fotoworks Millwork, Furniture & Fixtures Buzzoni Resin Flooring Buzzoni a nd Winner gr Fornarina New Retail Store, Less than 5,000 Square Feet

iorgio Borruso Design has become glowing interior—a sharp contrast from its renowned for the surreal spaces it relatively staid exterior. To make the most of Gcreates for retailers. The firm posits the constrained site, Borruso Design created that customers themselves are on display a backlit membrane with 1,300 feet of LEDs in such a space, surrounded by strange, that can change color to shift the mood in oversized organic shapes. In the Fornarina the selling space. A selling wall featuring flagship in London, the architect wanted to molded polycarbonite elements held in place create the feel of customers being “swal- by industrial strength magnets, meanwhile, lowed whole” as they entered the store’s Continued on page 11

 Sept07 Supplement to RETAILTRAFFIC Supplement to RETAILTRAFFIC Sept07  SADI 2007 / a nd Winner G r

Continued from page 8 dreamlike, multisensory experience.” Besides can display up to 300 shoes at a time. The being deemed the best entry in its category, $1.7-million space’s most dominant feature judges also unanimously selected the project is a central curvilinear staircase that con- as the Grand SADI winner because they felt nects the store’s two levels. Described as that it, out of all the projects, most exempli- “resembling the segmented exoskeleton of fied “Superior Achievement in Design and a trilobite,” the staircase is made from meta- Imaging." It is the one project that the judg- crylic components and weighs a massive five es pointed to that didn’t feel like something tons. SADI judges lauded the space for being they’d seen before. While they lauded other “totally immersive" and for having “a lot of projects in the competition for executing on ‘wow’ factor.” Another judge commented difficult design problems or being flawless that Fornarina is “a compelling immersive examples of how to create a lifestyle center, and memorable shopping experience that only Fornarina jumped out as something delivers the brand mission of creating a that could be labeled ‘revolutionary.’

10 Sept07 Supplement to RETAILTRAFFIC Supplement to RETAILTRAFFIC Sept07 11 honorable mention/SADI 2007 12 steel.Perhaps the most striking feature of glass,Carrera marble and polished stainless Loungeresides—uses low-iron, black painted floor—whereits high-end boutique Vertu aslightly different look and feel. Thetop featuresadifferent product line and has T RetailNewStore, 5,000SquareLessFeetthan Flagship Nokia 3,750 FootageSquare YorkNew City Location Flagship Nokia Name Project

Sept one.Split between three levels, each YorkCity is almost three stores in heNokia flagship store in New 07

Nokia Client Inc. Eight Architect turesbuyers’ imaginations. breathingselling space that effectively cap cellphones and translated that into aliving, alead from the sleek aesthetic of Nokia’s howthe architect seemed to have taken faceschange at once. One judge remarked ofthe store to change constantly as all sur LCDdisplays. Theseallow the color scheme thestore is its use of wall panel LEDs and Credits FaithfulGold and Consulting Construction Constructionand Design Shawmut ContractorGeneral ElectrosonicLtd. A/V,LCDs Group P2 LEDs and Fixtures Design ISP Consultants Design Lighting Supplement to to Supplement - - Shed Design Shed VertuDesigner HaranGlass Engineer Storefront Engineer BodakLaszlo Engineer MEP RETAIL TRAFFIC

honorable mention/SADI 2007 Supplement to to Supplement fluiddrapery to echo the chic exotic leather pers.It also employs silver-leaf walls and merchandisingtechniques to engage shop otherlocations, the Las Vegasstore uses open uryretailer. In adeparture from the brand’s dentand attract anew audience for the lux I RetailNewStore, 5,000SquareLessFeetthan LEIBER Callisonstrove to set anew brand prece atthe Forum Shops of Caesar’s Palace, ncreating anew location for LEIBER RETAIL TRAFFIC

- - - enceto touch and view. tocreate amore diverse shopping experi theopen display of shoes with display boxes design."One judge also liked the contrast of product”and is a “verysophisticated store designis a “verygood representation of the toengage passers by. Judges found that the laser-cutalligator pattern at the shop’s façade goodsLEIBER showcases. It also employs a - MicrolightsLLC Lighting ArchitecturalSystems Inc. Flooring Contracts AatiInternational, Visply Fixtures BarristolStretch Ltd.Ceiling Ceilings TechnologiesZIO A/V East Middle East,ECHarris EvolutionMiddle WSP Design, Alliance,Design Lighting TraubMarvin Associates, Consultants Outside ZenerSteward Electrical & Mechanical Contractsati Furniture & Joinery TayerAl Stocks ContractorGeneral Credits LEIBER Client Callison Architect 1,500 FootageSquare VegasLas Location LEIBER Name Project Sept 07 07

13 Project Name Bloomingdales Location New York City Square Footage 34,400 Architect Mancini-Duffy Client Macy’s Inc.

Credits Architect/Engineer James Harb Architects Engineer Highland Associates General Contractor Tucci Construction Fixture Contractor Builders Furniture Ltd. Contractor (Stock Shelving) SADI 2007 A&D Steel Equipment / Flooring Innovative Marble Lighting Consultant HLB Lighting Winner Bloomingdales New or Renovated Store, 5,000 Square Feet or More

lowly but surely, Bloomingdales’ famed actually carved out of 11 different structures. flagship on 59th Street in New York That means designers have had to deal with SCity is being remade. And Mancini- different floor plans and structures with many Duffy’s designs are at the heart of that trans- dead-ends and somehow unify them in creat- formation. In the latest leg, the firm tackled ing a new look. Here, Mancini-Duffy opted the fourth floor, which includes the store’s for a design motif of crème, ivory and silver Designer Shoes and Intimate Apparel depart- with strong punctuations of black to unify ments and a lounge area. One of the biggest disparate spaces. There are also fanciful gestures challenges is that the Bloomingdales space is that punctuate the décor.

14 Sept07 Supplement to RETAILTRAFFIC Supplement to RETAILTRAFFIC Sept07 15 honorable mention/SADI 2007 1 retailers’strong structuralist elements, mini designattempts to feed off that collection of ViaRodeo collection of luxury shops. The themega Mall of the Emirates, next to the marketplace. Thestore is located within aestheticwith the atmosphere of the Dubai I Renovatedor New Store, 5,000SquareFeet More or Nichols Harvey 137,000 FootageSquare UAEDubai, Location HarveyNichols Name Project 6

Sept lookedto meld the retailer’s luxury outsidethe United Kingdom, Callison ndesigning Harvey Nichols’ largest store 07

HarveyNichols Client Callison Architect - intenseheat common in the Middle East. exudesto be adelightful contrast to the Judgesfound that the “coolness”the space ings,planned sight lines and other features. withinthe store are framed by designed ceil highlyarticulated geometric design. Spaces oneach of the store’s three levels, presents a tionallighting. Themall façade, repeated malistdetailing, modern finishes and excep Credits TomokoLehtinen BennyKim StewartChristina BryanGailey DaveScurlock Anderson Martin Clark Dawn Designers Supplement to to Supplement - - RETAIL TRAFFIC

honorable mention/SADI 2007 Supplement to to Supplement architectscreated an environment geared to materialsused for casing and shelves—the thetreatment of signage and ceilings to the immenseattention paid to details—from upscalegrocer of the highest order. With whorecast the brand to convey that it is an A Renovatedor New Store, 5,000SquareFeet More or AutoMercado 25,000 FootageSquare Jose,SanCalif. Location AutoMercado Name Project supermarkets.It turned to api(+), athorough reconception of its utoMercado del Oesta S.A. sought RETAIL TRAFFIC OesteS.A. AutoMercadodel Client api(+) Architect

additionto other design elements. atedtiles along walls to achieve this effect, in indifferentiating sections. It used accentu oringwas of particular importance, especially newscheme. Thedesigners felt that the col nicationswere all redone as part of api(+)’s departmentidentities, graphics and commu architecture,fixtures, merchandising layout, thechain’s affluent customer base. Interior Credits Arquigraf Consultant A&E NietoNeon Graphics& Signage Tile Dal Flooring & Tiles High Lights High Darco Luz en Arte Lighting & Lamps BIS Design Fixture - - - Sept 07 07

17 Project Name Westfield San Francisco Centre Location San Francisco Square Footage 1.5 million Architects ka architecture RTKL Associates Inc. Client Westfield Group

Credits Executive Architect ka architecture Design Architect RTKL Associates Inc. Assistant Design Architect Kohn Pederson Fox Associates Historic Architects Carey & Co.

SADI 2007 Structural Engineering / Nabih Youssef & Associates MEP Engineering Flack + Kurtz Geotechnical Consultant Treadwell & Rollo Lighting Design Horton Lees Brodgen Lighting Design Acoustical Engineer Thorburn & Associates Surveyor Martin M. Ron Associates Winner San Francisco Center Renovated or Expanded Enclosed Center

ransforming the historic Emporium merging the building with a nearby competing department store—a building that project to create a massive urban retail envi- Topened in 1896 hailed as the “grand- ronment. Eight years in the making, Westfield est mercantile building in the world”—into San Francisco Centre has been more than a compelling retail environment for the 21st worth the wait. The building showcases the Century is no small feat. But ka architecture Emporium’s historic elements while bringing and RTKL Associates Inc. were able to do that in five levels of new retail. The dome now sits by completely rebuilding the structure from 58 feet higher than in the original building. the ground up—suspending the 500,000- The center’s layout is crafted to lead shoppers pound dome during the process—and also to it as a destination within the complex.

18 Sept07 Supplement to RETAILTRAFFIC Supplement to RETAILTRAFFIC Sept07 19 honorable mention/SADI 2007 20 lightingand fountains, that’s exactly what walkwayand design features like whimsical likearticulated façades, awide pedestrian moreupscale lifestyle setting. Withdetails ingavanilla neighborhood center into a Architectswith the task of transform C Renovatedor NewPower Communityor Center WatersideReyMarinadel at

Sept designfirmPerkowitz +Ruth DeveloperCaruso Affiliatedcharged allit the Caruso treatment. 07

- cobblestoneand tile courtyard. heartof the project is a3,500-square-foot waysand framed storefront façades. Atthe achievedthis through creating open walk mentedmassing of the existing center. They designersovercame was breaking up the seg inCalifornia. One of the major challenges thereborn Watersideat Marina del Rey Perkowitz+Ruth delivered in conceiving Supplement to to Supplement - - SnyderLangston Contractor Engineers RohyStructural+ Wiseman Engineer Structural Inc. FrancisAssociatesKrahe& Design Lighting EngineersConsulting KPFF Engineer Civil TGPInc. Landscape Architect AffiliatedCaruso Leasing TenantCoordination Credits AffiliatedCaruso Client Architects PerkowitzRuth + Architect 130,000 FootageSquare Rey,del Marina Calif. Location ReyWatersidedel Marina at Name Project RETAIL TRAFFIC

honorable mention/SADI 2007 Supplement to to Supplement CarriageCrossings project. Thecenter, CMH ArchitectsInc. to do with the Avenue andJim Wilson& AssociatesLLC asked whatdevelopers Cousins Properties Inc. square-footlifestyle setting. Thatis exactly mentstores and ahotel into a853,000- T Open-AirNew Center AvenueCrossingCarriage 853,000 FootageSquare Collierville,Tenn. Location Crossing AvenueCarriage Name Project ry creatingry acenter with asmall whilealso incorporating two depart townvibe and Main Street look RETAIL TRAFFIC AssociatesLLC & Wilson Jim Inc., PropertiesCousins Clients ArchitectsCMH Inc. Architect

- feelsat home. beingalarge project, the pedestrian always turesand traditional street lights. Despite green,tree-lined sidewalks, fountains, sculp onbuildings and walkways, acentral village center. Theproject includes brick detailing ofhow architects flowed traffic through the townof Collierville, Tenn.,works because locatedadjacent to the upscale and historic Credits The ReavesThe Firm Engineering Civil Engineering ContourInc., PSI Engineers Geotech Gorrie Brasfield& Contractor City Design GroupDesignCity Design Lighting LBYDInc. Engineer Structural Daws DalhoffThomas Landscape Architect - Engineers Inc. Engineers Skala Jordan& Engineering Electrical Associates McWilliams Engineer Mechanical Sept 07 07

21 Project Name Westfield Century City Dining Terrace Location Square Footage 30,000 Architect Westfield Group Client Westfield Group

Credits Landscape, Fixtures & Flooring Rios Clementi Hale Studios Lighting Francis Krahe and Associates Graphics RTKL Associates Inc. Structural Engineering Nabih Youssef & Associates MEP Engineering SADI 2007 Levine/Seegal Associates / Tenant Design Firms Corsini Stark Architects Serrurier Architects Atlaschi Architects Young Lee Akar Studios Glass Harris Glass Co. Planters & Fixed Seating Lexington Acquisition Furniture Janus et Cie Ramler Contract Winner Westfield Century City New Fast/Casual Dining

icture a typical mall food court. Now all the food sellers blend seamlessly. Designed throw that conception out the window. to appeal to adjacent office clientele gone are PWestfield Group has set a new standard fast food operators. Instead the area features for what’s possible with in-mall dining with restaurant-quality food, teak tables and chairs the redesigned dining area at the Westfield and even place settings. (You won’t find paper Century City. As part of the property’s $160- plates and plastic trays here.) The terrace million renovation it started from square one. includes both indoor and outdoor dining. And It’s reimagining downplays vendor signage the space is accentuated by floating planters, and instead put a huge emphasis on having wood and steel canopies and natural lighting.

22 Sept07 Supplement to RETAILTRAFFIC Supplement to RETAILTRAFFIC Sept07 23 Worth Noting A number of submissions caught our judges’ eyes with nice details or design solutions, but came just short of being full-fledged award winners.

Fido R

SADI 2007 Judges admired how GHA Shoppingscapes

/ handled the assignment of creating a new store for Canadian cell phone chain Fido. The trend has been to go modern (see Nokia on p. 12). But GHA went in the opposite direction. The dark fixtures and wood floors give the space a warm feel.

P Mazza Gallerie In a renovation facade in Washington D.C., Cooper Carey activated what had been a dead corner. Judges admired the H Lotte Mia Department Store solution, but felt the statement could have FRCH Design Worldwide nearly won an unner s - U p been more dramatic and the element been award for Lotte Mia—a 10-level, 361-square-

R extended to a second story or higher. foot department store in Korea. Judges saw it as an interesting counterpoint to Harvey Nichols (p. 16), but saw it as being a notch below that design. Of particular note is the five-story crystal chandelier that drapes through the center of the escalator well.

Q NorthPark Center Omniplan took the acclaimed NorthPark Center—a fixture on the retail scene that has always been half-museum, half-mall, and doubled the property’s size with a design that melds perfectly with the original. Judges admired how Omniplan took the idea and ran with it. But they were torn, though, since much of the credit for the property’s look belongs to the original architects.

24 Sept07 Supplement to RETAILTRAFFIC Supplement to RETAILTRAFFIC Sept07 25