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JAXFAX Travel Marketing Magazine ® FEBRUARY 2008 JAXFAX MAGAZINE The Travel Agents’ Path to Profits 18 AUSTRALIA Driving Business Down Under 34 SWITZERLAND Cultural Landscape in Lavaux 36 BELIZE Preserves and Promotes 42 JAMAICA Hot, Cultured and Cool Green 48 SOUTH AFRICA Sharing its Wealth with Agents 50 JORDAN The Royal Way for Common Travelers CHINA • JAPAN • AUSTRALIA • NEW ZEALAND • MEXICO • • C A Providing Professional and E I N S Reliable Services for 24 years... T A R . A E L ASIA . S A M • OOvveerr 1152 MMiilllliioonn CCoonnssoolliiddaattoorr NNeett FFaarrees s E A China Discovery Superbuy (11 days 9 nights) China Classics Superbuy (13 days 11 nights) R C PPlluuss NNoonn--CCaappppeedd CCoommmmiissssiioonnss ffoorr I I C includes airfare from LAX/SFO, fuel includes airfare from LAX/SFO, fuel R FF,, CC && YY CCllaassss PPuubblliisshheedd FFaarreess WWoorrllddwwiiddee! ! A F surcharges, domestic flights, 4N Beijing, surcharges, domestic flights, 4N Beijing, A • 2N Xi'an, 3N Shanghai, sightseeing, 2N Xi'an, 2N Guilin, 3N Shanghai, culture show, transfers, and meals specified sightseeing, culture show, transfers, S • MEXICO BEACHES NET AIRFARE SALE O and meals specified T DEPARTURE CUN CZM PVR SJD ZIH DEPARTURE CUN CZM PVR SJD ZIH U S BOS $301 $381 $459 $430 $385 NYC $308 $388 $388 $396 $332 T A CHI $317 $397 $348 $359 $331 SFO $396 $476 $339 $359 $366 H E DTT $275 $355 $440 $389 $410 WAS $317 $397 $388 $396 $310 A E Thailand Classics (11 days 9 nights) These are weekday net airfares valid for travel from April 1, 2008 through March 31, 2009 M Yangtze River Expedition (17 days 15 nights) L E D includes airfare from LAX/SFO, R includes airfare from LAX/SFO, fuel D CARIBBEAN NET AIRFARE SALE I fuel surcharges, domestic flights, I surcharges, domestic flights, 3N Beijing, 2N DEPARTURE MBJ PUJ SXM AUA SJU STT LIR BDA C M Shanghai, 2N Xi'an, 2N Guilin, 2N Hongkong, 4N Bangkok, 2N Chiang Mai, 3N Phuket, BOS $410 $412 $421 $470 $308 $308 $594 $288 A sightseeing, culture show, transfers, • 5D Yangtze River Cruise, sightseeing, culture CHI $330 $445 $549 $470 $284 $284 $488 $288 • show, transfers, and meal specified and meals specified N DTT $360 $520 $549 $469 $260 $260 $609 $499 P A NYC $270 $440 $509 $358 $316 $316 $579 $288 T SFO $418 $689 $659 $549 $390 $390 $573 $448 U S E I WAS $620 $490 $509 $437 $268 $268 $619 $288 R K These are weekday, "Basic" season net airfares valid for travel between April 01 - Dec 15, 2008. Vietnam & Cambodia Treasures (15 days 13 nights) T Japan Discovery (8 days 6 nights) A The prices shown above do not include any applicable taxes, security fees or fuel surcharges. Net airfares are available from other cities but O P will vary in price depending on the point of origin within the U.S. All fares are subject to change without notice. includes airfare from LAX/SFO, fuel includes airfare from LAX/SFO, fuel • R surcharges, 3N Tokyo, 1N Hakone, surcharges, 3N Saigon, 2N Hoi An, 3N UP TO 7% NON-CAPPED COMMISSION I A C 2N Kyoto, sightseeing, transfers, Hanoi, 2N Siem Reap, 3N Bangkok, I FOR FIRST, BUSINESS & ECONOMY CLASS O and meals specified sightseeing, transfers, and meals specified D PUBLISHED AIRFARES INTO THESE SUN DESTINATIONS N • I Dallas - HDQ Washington Virginia San Diego Minneapolis S • 800-485-6828 202-296-8886 703-354-9288 858-614-0288 612-872-4931 . L Houston Atlanta Seattle San Francisco Burlingame P A E C A 713-774-4946 770-457-8221 206-381-9588 415-837-0490 650-344-9888 I R Austin Boston LAX/Wilshire San Jose NYC/Midtown F S 512-467-2702 617-350-6786 213-251-9936 408-452-8880 212-629-1000 I I Oklahoma City Chicago LAX/Alhambra Detroit NYC/Jackson Hts C • 12% COMMISSION 405-842-2919 312-782-6398 626-570-9009 248-626-9181 718-505-8430 I S E L MEMBER P INTERNATIONAL GROUP REQUESTS A ASTA O ® American Society Call Our Group Desk at 1-888-856-8835 N of Travel Agents R Integrity in Travel Email Group Requests to: [email protected] D U S Call toll free number: 1-888-288-7170 1609 W. Valley Blvd., #288, Alhambra, CA 91803 E WWW.GTTGLOBAL.COM [email protected] www.uv-asia.com VOLUME 36, NO. 1 FEBRUARY 2008 ® 800-952-9329 www.jaxfax.com Call us toll free today Consolifare Password: fiji JAXFAX MAGAZINE 866-390-1575 DESTINATION FEATURES AND ARTICLES Online Reservations 12 COVE R FEATURE FiJi www.canamreceptive.com Smile,You’re on Fiji My first trip to Fiji almost 20 years ago was in the wake of a coup, and despite the lack of tourists, the Fijians greeted us with wide welcoming smiles. I recall a full • Access over 2500 resorts and thousands of hotel rooms worldwide. orchestra playing for a handful of guests at the then Regent Hotel and a thunderous rainstorm pelting the rooftop of the old Grand Pacific in Suva, reminding me of Somer - • Receive 15% COMMISSION on all bookings set Maugham’s short story Rain. Today, a few coups later, the Fijians are… • Competitive rates on: Accommodation, Transfers, Excursions, Tickets PUBLISHER’S CORNER 6 Escaping Old Man Winter Tour Programs and Professional Support Services. EDITOR’S DESK 8 Seeking: Exchanges with the Next Generation SNAPSHOTS 10 The Month in Review COSTA RICA - ATLANTIC OCEAN ARGENTINA EXCLUSIVE HOTEL EXCLUSIVE INTERVIEWS 33 Barbara Crawford, Executive VP, Visit Italy/Switzerland Pueblo Melia 55 Arnold Walter, CEO of Fare Buzz Dorado Buenos Hotel Aires DESTINATION ARTICLES 34 SWITZERLAND Cultural Landscape in Lavaux 18 AUSTRALIA $ $ Driving Business... 36 BELIZE Stakes Claim in Heritage Group from 150 From 275 Do your clients like to plan ahead? If you In an effort to promote responsible tourism per person per person have trained your clients well, they are and protect its precious natural resources, the per night per night savvy travelers who know they can save Belize Tourism Board has joined the World big on vacations with this year’s trips … Heritage Alliance for Sustainable Tourism COSTA RICA - ALL INCLUSIVE DOMINICAN REPUBLIC SPECIAL 22 CANADA (WHA) as one of the organization’s… Great Canadian Rail Journeys Flamingo 42 JAMAICA Carabela 25 CRUISE in Style to Antarctica Sets its Sights on Cool Green Beach While a hotel boom may be at the heart of Bavaro 26 FRANCE Discover the Rhône-Alpes Region a strong foundation for exponential growth Resort and optimism for 2008 visitor arrivals, the $ $ from 28 GREECE Louis Cruise Lines’ New Flagship island nation is also paying close attention from 350 to preserving its culture and historic her - 225 per person Wow! What a vacation! These words accu - per person itage to enhance the travel experience… per night rately describe a seven- day visit to Greece per night and Turkey featuring a four-day Jewels of 48 SOUTH AFRICA Shares Wealth with Agents the Aegean cruise on the Cristal, the new Valid for bookings made by the 31st January, 2008. Some restirctions apply. Offer is subject to availability. flagship of Louis Cruise Lines, a 70-year … 53 SKI Baby Boomers Back to the Slopes... Sunshine guaranteed vacation! Ask us about our Masters of Wine & Mendoza Argentina 2008 Programs... We meet your needs worldwide . U.S.A. • Canada • Africa • Caribbean • Europe South America • Asia • Eastern Europe 2 FEBRUARY 2008 WWW. JAXFAX .COM ® TRAVEL MARKETING MAGAZINE IS PUBLISHED MONTHLY BY: Jet Airtransport Exchange, Inc. (JAX) Live Your Myth in Greece CONTENT • FEBRUARY 2008 52 West Main Street, Milford, CT 06460 203-301-0255 • Fax: 203-301-0250 DEPARTMENTS Audited Circulation ATHENS & DELPHI CRUISING THE AEGEAN II Douglas Cooke, CTC ASIA & SOUTH PACIFIC 18 Publisher & Editorial Director, [email protected] 7 Days from $1,199 9 Days from $1,549 Randi White BEST BUYS • NEWS 20-21 Vice Pres./Associate Publisher, [email protected] Including Airfare, 5 Nights Athens, City Tour Including Airfare, 3 Nights Athens & 4 Day Cruise Maria Lisella CANADA 22 Editor, [email protected] NORTH AMERICA & HAWAII 24 Chantal Guillou-Brennan Art & Production Director, [email protected] CLASSICAL GREECE I CLASSICAL AEGEAN'S DELIGHT I BEST BUYS • NEWS 24 Anne C. Powers Marketing and PR Manager [email protected] 7 Days from $1,499 10 Days from $1,799 FAM TRIPS & STUDY PROGRAMS 24 Marjorie Vincent Airfare, 3 Nights Athens & 3 Day Classical Tour Airfare, 3 N Athens, 3 D Classical Tour, 3 Day Cruise Business Manager, [email protected] CRUISE NEWS 25 Katie Hultgren Editorial Assistant, Listings and Circulation Manager EUROPE 26 [email protected] CLASSICAL GREECE II CLASSICAL AEGEAN'S DELIGHT II NEWS • BEST BUYS 35 Clifton N. Cooke, CTC. Founding Publisher & Editor-at-Large, [email protected] 9 Days from $1,799 12 Days from $2,239 CENTRAL & SO. AMERICA 36 Worldwide Correspondents Airfare, 4 Nights Athens & 4 Day Classical Tour Airfare, 3 N Athens & 4 D Classical Tour, 4 D Cruise NEWS • BEST BUYS 40-41 Tom Bross: Austria & Germany Katharine Dyson, Denise Mattia: Special Interests CARIBBEAN & BERMUDA 42 Patricia Earnest: North America Danielle Hayes: Africa, South America CLASSICAL GRAND TOUR OF GREECE AEGEAN DELIGHT II NEWS • BEST BUYS 46-47 Kathy Feeney: Southeast Correspondent Denise Mattia, Molly Tichy: Caribbean 12 Days from $2,449 12 Days from $1,869 AFRICA & MIDDLE EAST 48 Merrie Murray: Mediterannean J. Herbert Silverman: Britain Airfare, 4 N Athens & 7 D Grand Tour of Greece Airfare, 3 N Athens, 3 N Mykonos & 4 Day Cruise NEWS • BEST BUYS 51 Jonathan Siskin: Cruise Editor Contributing Editors SPECIAL INTERESTS SKI 53 Steve Brown, Jeff Burdick, Beth D’Addono, Jad Davenport, BEST BUYS • NEWS 54 Theodore Folke, Chantal Guillou-Brennan, Patricia Harris, Ted Heck, CRUISING THE AEGEAN I CRUISING GREECE & TURKEY Jehda Honculada, Joan Jenkins, Mark Laiosa, Bob Levine, David Lyon, EXCLUSIVE INTERVIEW 55 Barbara Rogers, Betty Rolston, Phyllis Cocroft Meras, Maggie Zellers 8 Days from $1,349 12 Days from $2,279 Advertising in publication and on www.jaxfax.com MESSAGE BOARD 56 [email protected] Airfare, 3 Nights Athens & 3 Day Cruise Airfare, 3N Athens, 7D Greek Islds & Turkey Cruise Circulation & Subscriptions INDUSTRY NEWS 57 [email protected]; 800-952-9329 CALENDAR TRADE SHOW EVENTS 95 Member of: ASTA–American Society of Travel Agents; ATA–Africa Travel Assoc.; Book Your 2008 Groups Now.
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