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Bennetts Lane Hotel MICRO HOTEL OPPORTUNITY INTRODUCTION HOTEL OPERATOR SELECTION — EXPRESSION OF INTEREST Bennetts Lane Hotel MICRO HOTEL OPPORTUNITY INTRODUCTION An Opportunity To Share In Melbourne’s Thriving Laneway Culture Aust Global Investment (AGI) wishes to identify an accomplished hospitality operator to enter into a contract for the operation of an upscale hotel and a stylish bar at 22- 24 Bennetts Lane, Melbourne under the terms of a full property lease or management agreement. The CBD site at the north-east quarter of Melbourne is located in a celebrated laneway known by legions of local and international jazz aficionados. Understanding the vibe of Melbourne’s internationally acclaimed laneways culture, AGI is keen to engage an operator who will realise the full potential of the hotel in complementing its edgy, fashionable appointments with an upbeat and outstanding management. The hotel is due to commence construction in late 2018 in time for an early 2020 opening date. Cover Image: Life Magazine 01 OPERATOR SELECTION This request for a proposal (RFP) outlines background information for the planned hotel development to date and the RFP criteria. In summary, your response should illustrate your company’s vision for the business and its trading potential, your operating requirements inclusive of marketing and staffing, your quality and standards procedures, and your proposed lease or management terms AGI has outlined a number of objectives and performance indicators that will be critical to the selection process: • The hotel will be positioned to identify strongly with the lifestyle values of its target market, through a compelling branding and communication strategy to resonate in domestic and international markets • Marketing and sales resources appropriate to enabling the property to become a preferred and leading hotel in its segment • The operator should be able to demonstrate a successful track record in accommodation and/or hospitality/catering management. • The operator should be able to demonstrate appropriate resources, both financially and operationally, to successfully execute all requirements of the agreed commercial terms including achievement of a satisfactory return both to the investors and the operator. Please outline any additional information you require from the developer should you be short-listed for the next stage of the selection process in order to carry-out full due diligence for this opportunity. 02 Development and Project Managers WHO WE ARE? Sinclair Brook Group is an integrated and privately owned property company based in Queens Place Melbourne Australia. Operating since 2002, by Cox Architects, Fender Katsalidis Architects and Hecker Guthrie the Group is engaged in the formation, management and delivery of development projects with an end value in excess of $6 billion. At the heart of Sinclair Brook Client is a commitment to genuine WHO WE ARE? partnership. We collaborate with Aust Global Investment is an urban real estate some of the best designers, real development, investment and management estate developers, investors firm with offices in Melbourne, Shanghai and consultants from across the and NanJing. Its headquarters located in industry, both locally and abroad. Melbourne’s CBD were founded by Lionel Shi in 2008 and expanded to China in the year of Sinclair Brook pride themselves 2013. Over the years, AGI has aspired to provide in understanding real estate. the ultimate real estate experience for today’s Their expertise lies in an ability to identify sites and devise modern consumer with a unique contemporary Marina Tower - Sheraton Four Points style and total passion for connecting people appropriate development by Sinclair Brook, with DKO with property. At the present time the group’s strategies that optimise value. services cover real estate project development and underwriting, commercial real estate, investment planning consulting, real estate finance, leasing and resale. AGI is driven to continue expanding to the key cities in Australia and even nationally in 10 to 15 years by developing opportunities of the highest calibre and delivering design-led products of exemplary quality. The future development will focus upon convenience and accessible locations and amenities, sophisticated designs blending a sharp sense of innovation and contemporary luxury concept, and one-stop hotel service and management. 03 Architect WHO WE ARE? Plus Architecture are an award-winning, integrated Architecture, Master Planning and Interior Design practice founded in 1997. Through their thoughtful, well-considered approach their team’s capabilities extend to Multi-Residential, Master Planning, Commercial, Hospitality, Aged Care and Retirement Living projects. Plus pride themselves on their ability to create projects which not only contribute positively to the urban landscapes in which they sit, but also deliver great commercial outcomes for the client. It is this very intersection, between design innovation and commercial success, that define their firm, and their architects are constantly striving for design Interior Architect excellence that also adds significant value for the client. WHO WE ARE? They have offices spread over both Australia and New Zealand – Comprising sixteen highly skilled, Melbourne, Sydney, Brisbane, Gold Coast, Perth, Christchurch and passionate and motivated designers with Auckland – that are led by their growing team of Directors and diverse backgrounds and specialisations, Associates who drive design ingenuity with efficiency and focus, while Breathe Architecture is a collaborative playing a key role in the constant evolution of our major cities. With a design environment with a broad range combined staff of over 200, Plus Architecture have both the capacity Bespoke Apartments, Glen Iris of competencies and a united ethos and the proven experience to undertake projects of any scale. by Plus Architecture that elevates both architectural and professional performance. Breathe’s strength lies in strategic thinking. Questioning the status quo, always wanting to do better, exhaustive research and precedent studies. We want to find the best of the typologies available in the world and constantly Hotel Consultant work to do better. WHO WE ARE? At Breathe Architecture we pride Australia’s tourism investment pipeline is valued at some $40 billion with ourselves on taking on meaningful around 30% earmarked for hotel and accommodation developments. As projects, and do not busy ourselves with global travel expands exponentially, lifestyle aspirations drive markets projects that we would not be proud constantly upwards, technology connects our world in all kinds of ways and of. We are not a voracious practice and expectations become more precise and demanding, how do hotels deliver as a result turn down more work than value to their guests, their investors, their operators and host communities? we take on. This allows us to focus our id Hotels Advisory provides strategic and operational consulting services resources to meet project program and to hotel asset owners, investors, operators and the property development delivery requirements. It also allows us sector. Our real-world expertise affords an innovative approach to to remain a selective, boutique practice Paramount House Hotel, Surry Hills establishing and managing hospitality operations and successfully Photo: Kat Lu and enables exceptional outcomes in connecting them to the marketplace… building value in the hospitality every project we undertake. business. id Hotels Advisory consultants and associates offer a breadth of hands- on hotel experience keenly honed through working with large hotel corporations, successful independent operators and start-ups. We work either independently with our clients or collaboratively within multi- discipline project teams embracing the full scope of hotel planning… market analysis, positioning and branding, concept development, facilities and services configuration, trading projections, financial assessment, operator recruitment and ongoing management evaluation. 04 THE NEW BENNETTS LANE HOTEL A truly Melbourne offering, a hotel experience like none other in this city. The hotel will exemplify Melbourne’s hip laneway scene with an intimate late-night basement bar, a cultural boutique offering craft spirits and inspired cocktails, craft beers and select cellared wines complemented with tapas-style single serve food bites and share platters. A vibrant café welcomes guests on the ground level with 47 stylish rooms above. Rooms will be well connected with free- wifi throughout the hotel, which will enable business and leisure for visitors in the world’s most liveable city. Plus Architecture have planned the building to optimise the compact site ensuring its operational functionality and revenue-earning potential. The hotel reflects quality in its interiors crafted by Breathe Architecture, who recently completed the award-winning and bespoke Paramount House Hotel in the Sydney suburb of Surry Hills. Guest rooms will include: free high-speed WiFi, USB connectivity, entertainment and television facilities (including movie streaming services), a mini-bar and espresso coffee maker and a guest engagement system (including virtual concierge, hotel and visitor services) and keyless digital access. 05 MARVELLOUS MELBOURNE Melbourne is the capital and most populous city in the state of Victoria and has been ranked as the world’s most liveable city every year since 2011 - and among the top three since 2002 – according to The Economist Intelligence Unit.
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