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Color Theory For Video: Perception

• http://www.ted.com/talks/lang/eng/beau_lotto_optical_illusions_show_how_we_see.html

• Experiment • http://www.youtube.com/watch?v=y8U0YPHxiFQ

Intro to

• http://www.youtube.com/watch?v=059-0wrJpAU&feature=relmfu Color Theory Principles

• The • Color context • Color Schemes • Color Applications and Effects

The Color Wheel The Color Wheel

• A circular diagram displaying the of visible . The Color Wheel: Primary Colors • Primary Colors: , and

• In traditional color theory, primary colors can not be mixed or formed by any combination of other colors.

• All other colors are derived from these 3 . The Color Wheel: Secondary Colors • Secondary Colors: , and • These are the colors formed by mixing the primary colors. The Color Wheel: Tertiary Colors

• Tertiary Colors: Yellow- orange, red-orange, red-purple, blue-purple, blue-green & yellow-green • • These are the colors formed by mixing a primary and a .

• Often have a two-word name, such as blue-green, red-, and yellow-orange. Color Context

• How color behaves in relation to other colors and shapes is a complex area of color theory. Compare the effects of different color backgrounds for the same red square. Color Context

• Does your impression od the center square change based on the surround? Color Context Additive colors

• Additive: Mixing colored Subtractive Colors

• Subtractive Colors: Mixing colored

Color Schemes Color Schemes

• Formulas for creating visual unity [often called color ] using colors on the color wheel Basic Schemes

• Analogous • Complementary • Triadic • Split complement Analogous

Color formula used to create color harmony through the selection of three related colors which are next to one another on the color wheel. Complementary

Color formula used to create color harmony through the selection of two unrelated colors which are directly across from one another on the color wheel. Triadic

A triadic uses colors that are evenly spaced around the color wheel.

Triadic color schemes tend to be quite vibrant.

To use a triadic harmony successfully, the colors should be carefully balanced - let one color dominate and use the two others for accent. Split Complement variation of the complementary color scheme. In addition to the base color, it uses the two colors adjacent to its complement.

Has strong visual contrast, but less tension.

The split-complimentary color scheme is often a good choice for. Color Applications and Effects

• Keying the composition • Color • Color ‘Charm’

Keying the composition

• Another way to achieve color harmony is to ‘key’ the composition, by adding a single color, usually the color of the light source, to all colors in the composition.

• Adds an analogous relationship to all colors. And mimics light sources

• Color Temperature: based on our natural association.

• Cool Colors: Colors on the green-blue side of the color wheel.

• Warm Colors: Colors on the Red-yellow-orange side of the color wheel.

Color Temperature: Warm vs. Cool • Warm colors seem to charge forward in a composition, while cool colors tend to recede. Color Temperature: Warm vs. Cool Objects in warm light have cooler colored shadows; objects in cool light have warmer colored shadows. Color ‘Charm’

• The ‘push-pull’ effect caused by competing color contrasts often creates an optical illusion of movement called color ‘charm.’

Psychological dimensions of color: Color Value and Saturation

• Hue: Determined by The wavelength of light as it is perceived by the eye. Color temperature

• Color Temperature: based on our natural association.

• Cool Colors: Colors on the green-blue side of the color wheel.

• Warm Colors: Colors on the Red-yellow-orange side of the color wheel.

Color Temperature

Dan Flavin: Is it art?

• http://www.youtube.com/watch?v=QXyOB1XCfd4 Primary Colors

• Primary colors: red, yellow, and blue. • These colors mix to make the others.

Secondary

• Secondary colors: are derived from mixing two primary colors.

• Complementary: Contrasting colors located on opposite sides of the color wheel.

Analogous Colors

• Analogous: Similar colors located next to one another on the color wheel.

Local color

• Local: The hue of an object’s surface. Optical color

•Optical: perceptions of color based on conditions.