Dr. Alexia Mary Tzortzaki Ass. Professor in Management

“ Through her work, Alexia encourages people to become Personal Leaders, especially young people and women. She believes that positive, sustainable change in society can only come if individuals follow their heart and choose a profession that they are truly passionate about.” www.artofjoy.gr

Alexia Mary Tzortzaki is currently an Assistant Professor in the Department of Accounting and Finance, School of Management and Economics, at the Technological Educational Institute of Crete and also often lectures at the Hellenic Open University. She has been lecturing business students since 2006, both at graduate and postgraduate level, on subject areas such as: Management, Personal Leadership, Marketing, Strategic Management, Total Quality Management and HR Management. She has also run ERASMUS courses teaching a selection of these subjects in English.

She is author of five academic books in Management and Marketing, which serve as textbooks in most Greek Universities and since 2012, has had 62 citations of her academic work.

Prior to her academic posting she worked in senior managerial posts in the private and public sector for 12 years, both in the UK and Greece. In 2001 she was one of three finalists for the ‘Welsh Woman of the Year in Media’ awards, as owner of Montana Media, a strategic management consultancy based in Wales. Alexia also acted as a certified business advisor for Business in Focus (a UK Enterprise Agency) helping startups get off the ground and prepare their business plans for attracting venture capital. She was also a certified business trainer in sales, marketing and e-marketing. Upon her return to Greece, she headed a publishing company that specializes in academic business books.

Βιογραφικό – Α.Μ.Τζωρτζάκη, 3-2018 Σελίδα 1 από 4 She is founder and formal President of the Greek chapter of the European Women’s Management Development International Network (www.ewmd.org).

Over the years Alexia has built three interlinking areas of expertise, combining both her practical managerial experience and her academic knowledge. These are: • Management & Knowledge Management • Marketing & Customer Knowledge Management • Leadership Development

What she enjoys most about her job is the teaching element, because by teaching she can remain a lifelong learner. Her vision is to encourage all her students to become leaders, whether this is a leader in their family, their community, their post at work or their organization. She believes that positive, sustainable change in society can only come from individual change. To serve her life’s Vision, she has founded the initiative “Iris, Art of Joy”, whose activities can be found on her website, at www.artofjoy.gr (the site is available both in English and in Greek).

True to this spirit, her teaching style is highly interactive, challenging students’ critical thinking ability and developing their social and emotional intelligence skills. To avoid increasing the gap between theory and reality, she often invites industry experts to share their experiences during lectures.

Five years ago, Alexia introduced a new course that focuses on soft skills development and Personal Leadership. The course has been positively reviewed as boosting students’ confidence and guiding them to pursuing a successful career. Over the years Alexia has coached more than 200 students in making their first step on the corporate ladder or in developing into a dynamic community member. Linked to this area of interest, she was invited by Cisco to deliver two webinars in English, under the titles: “Stress Management: Concrete Tips for women working in Cybersecurity” (2017) and “How to succeed in the Cybersecurity Industry: Build and improve your career” (2018).

Alexia holds a Doctorate in Knowledge Management from the Hellenic Open University and an MBA from Cardiff University in Wales, UK. Her first degree is in Business Administration (Athens University of Economics and Business).

Her research interests include: (a) the link between leadership soft skills development and company performance, (b) mindfulness in the workplace, (c) women’s leadership skills, diversity and the effects on business and society, (d) management by intuition, (e) the effect of having a clear vision and a strategic focus on company performance, (f) the development of knowledge-based strategies and intangibles for creating sustainable competitive advantage, especially in the areas of Tourism and Agro-food, (g) support

Βιογραφικό – Α.Μ.Τζωρτζάκη, 3-2018 Σελίδα 2 από 4 systems for knowledge managers, (h) the use of customer knowledge management for more effective marketing strategies, (i) management education. She is author of five academic books focusing on management and marketing and has published in a number of peer reviewed academic journals, such as Annals of Tourism Research, Foresight and the International Journal of Financial Services Management.

Selected book titles: 1. Tzortzaki, Α.Μ. (2011), Knowledge Management in Service Organizations, Lambert Academic Publishing, ISBN: 978-3-8465-2102-1. 2. Τζωρτζάκης Κ. & Τζωρτζάκη Α.Μ., (2007), Οργάνωση και Διοίκηση: Το Μάνατζμεντ της νέας εποχής, εκδοτικός οίκος Rosili, ISBN: 978-960-77452-1-7. 3. Δημητριάδης, Σ. & Τζωρτζάκη, Α.Μ. (2010), Μάρκετινγκ: Αρχές, Στρατηγικές, Εφαρμογές, εκδοτικός οίκος Rosili, ISBN: 978-960-7745-28-6.

Book chapters: 1. Homata, A., Mihiotis, A., Tzortzaki, A.M. (2017), ‘Franchise Management and the Greek Franchise Industry’. In Vlachvei, A., Notta, O., Karantininis, K., Tsounis, N., (Eds), Factors affecting firm competitiveness and performance in the modern business world, IGI Global, Hershey, US. 2. Tzortzaki, A.M., (2015), ‘Tourism Model’. In Jafari, J. and Xiao, H. (Eds), Encyclopedia of Tourism, Springer International Publishers.

Papers in international, blind reviewed journals: 1. Balaska, T., Tzortzaki, A.M., (2017), ‘The effect of online consumer reviews on buying behaviour and their management by the tourism industry’, International Journal of Decision Sciences, Risk and Management, vol.7, issue1-2, pp.143–167. 2. Dosi, H., Tzortzaki, A.M., (2017), ‘Managing social media as a marketing tool in the Greek business environment’, International Journal of Decision Sciences, Risk and Management, vol.7, issue1-2, pp.48–69. 3. Tzortzaki, A.M., Tsourdalakis, K., (2014), ‘Building Competitive Advantage through Innovation: A Case Study from the Food Industry’, International Journal of Decision Sciences, Risk and Management, Vol.5, no.4, pp.350-375. 4. Tzortzaki, A.M., (2014), ‘Knowledge-based strategies for managers in the service sector’, Management Research Review, vol. 37, no.10, pp.858-879. 5. Tzortzaki, A.M., Mihiotis, A., (2014), ‘A Review of Knowledge Management Theory and Future Directions’, Knowledge and Process Management, Vol. 21, no.1, pp. 29-41. 6. Tzortzaki, A.M. and Mihiotis, A., (2012), ‘A three dimensional knowledge management framework for hospitality and tourism’, Foresight, vol.14, no.3, pp.242-259. 7. Tzortzaki, A.M., Mihiotis, A. and Agiomirgianakis, G.M. (2011), ‘The Quest for a New Multidisciplinary Tourism Model’, Annals of Tourism Research, vol. 38, no.1, pp. 325-330 (an Elsevier publication – ABS 4 * ranking). 8. Tzortzaki, A.M., (2007), ‘An empirical examination of acquisitions in Greece’, International Journal of Financial Services Management, vol.2, no. 1, pp. 144-158.

Blind reviewed papers presented in International Conferences: 1. Voulgaris, F., Tzortzaki, A.M., and Kazani, G., (2011), ‘The management of Human and Financial Capital and its effects on performance in the Greek banking sector’, 2nd International Conference of Financial Engineering and Banking Society, Athens, Greece. 2. Tzortzaki, A.M., Voulgaris, F., and Agiomirgianakis, G.M., (2006), ‘Experience-based Tourism: The New Competitive Strategy for Long Term Survival of the Tourist Industry’, International Conference of Trends, Impacts and Policies on Tourism Development, Hellenic Open University, Crete. 3. Mihiotis, A., Tzortzaki, A.M., and Konidaris, N., (2006), ‘Performance Measurements and ERP Systems in the Tourism Industry’, International Conference of Trends, Impacts and Policies on Tourism Development, Hellenic Open University, Crete.

Βιογραφικό – Α.Μ.Τζωρτζάκη, 3-2018 Σελίδα 3 από 4 Work in progress: Alexandris, K., Tzortzaki, A.M., (under review), ‘"The influence of humourous behaviour on creativity, innovation and leadership effectiveness in the workplace"

Reviewer for the following journals: International Journal of Decision Sciences, Risk and Management Management Research Review International Journal of Human Resource Development Management

Contact details: Office phone: +3(0) 2810 - 379658 email: tzortz [at] staff.teicrete.gr

Βιογραφικό – Α.Μ.Τζωρτζάκη, 3-2018 Σελίδα 4 από 4