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Giornale Della Libreria NR Giornale della 3 OCTOBER 2020 libreria giornaledellalibreria.it € 7,00 / CXXXII Periodico ISSN 1124 91 3701020 Poste Italiane Spa / DL 353/2003 Sped. in A.P. in L. 22/02/2004, n.46) Art. 1, c. NE/PD (Conv. ISSN (online) 2385-118X ISSN (carta) 112491 3701020 The data available basical- monitored - at the end of the 2019, trends that have not We are ly show a halving of the re- lockdown. From -70% in the yet made up for the lost sales trying to duction in sales recorded very darkest period to -20% in the first part of the year. for general publishing in in April and -11% in July. The Of course, this is an average start again trade channels - those that following weeks show trends figure. There are sectors that are better and more quickly in line with or just above CONTINUED ON PG.3 WINNER 2020 PREMIO STREGA GIOVANI OCTOBER 2020 CONTINUES FROM THE FIRST PAGE show much more negative results: tourism, the sectors linked to art exhibitions and The trend in January-February 2020 was initially in line with the previous year. museum bookshops, and the many publishers who usually find important sources of But, starting from the sixth week (3-9 February), increasingly significant negative revenue at fairs and festivals. Nevertheless the underlying signal is one of recovery. signs began to be recorded leading up to -70% in the week from 23 to 29 March. Festivals in September have shown positive signs and new releases are being Then recovery started. prepared for pre-Christmas and Christmas sales in a market that seems to have What is interesting to note is how from the 24th week (-0.7%) the 2020 curve become anti-cyclical. begins to overlap with that of the previous year. This means that, if we also inclu- The presentation of the survey by the Cepell-AIE Observatory had given us an de Amazon sales, we would have already entered positive territory by that date. indication. The increase in the percentage of people who - in mid-May - expected And by the 29th week, even without Amazon, the result is clearly +3%. to increase reading as part of their cultural consumption was the only value in A new start is possible because there is room for recovery in the second half of positive territory: almost +5%. This is all the more significant because this request the year by reclaiming all that negative area revealed by the trend of the two cur- for a forecast of behaviour took place shortly after 4th May - the watershed date ves - provided that current conditions continue: reduction in contagion, absence between Phase 1 and Phase 2 - when travel was permitted again but only within of a significant second wave, trend in household expenditure etc. Something no the region and bars and restaurants could only offer take-away services. Trade less important seems to emerge from these data. The book seems to have returned would reopen not on 11th May, as had been assumed, but on 18th May (althou- to the anti-cyclical condition which had characterised it before the crisis of 2011, gh bookshops in some Italian regions had reopened on 14th April after closing a crisis that ended only last year when the trade market had almost returned to on Thursday 12th March). 2011 values. This was the context in which interviewees predicted that reading books was the We are reasonably optimistic. The largely positive results of 2019 were a signal activity they would do more than any other form of cultural consumption. that the sector had regained its full operating capacity, had invested in training The recovery came with the boom in e-commerce, from online stores, but also and updating and the reorganisation of processes as well as technological and from publishers' websites and some bookstores. Remembering that at the end of editorial innovation. And we saw positive signs in the darkest months of the 2019 it had been worth 27% of the trade market, in April 2020 (January-April pandemic, with the rapid activation of smart working, changes in publishing period, 16th week) it stood at 48%, after having reached much higher peaks in processes, the launching of titles first as e-books and then - at reopened booksto- some periods, and dropped to 44% by the 28th week. res - in physical editions, the provision of digital teaching materials for students Physical channels, however, also recovered, especially the bookshops, which and schools, the growth of digital lending by libraries and the success of digital had developed some interesting ideas for innovation in their services: home deli- platforms for the sale and purchase of rights. veries, use of the website for ordering, online catalogues of available titles (about Now all we have to do is wait until Christmas to see how much more we can 700 bookshops were identified as being active by IE-Informazioni Editoriali). make up for what has inevitably been lost. OCTOBER 2020 Questo numero del Giornale 9 della libreria è il primo pubblicato esclusivamente The emergence e totalmente in lingua inglese. of reading in the Quando lo abbiamo health emergency progettato e poi realizzato, Reading in Italy le fonti ufficiali indicavano In this by Giovanni Peresson che la Frankfurter Buchmesse 2020 si sarebbe tenuta in presenza, nella sua consueta forma. 13 Dopo i mesi più duri dell’emergenza sanitaria, If Italian books number are a brand pubblicare la nostra rivista in lingua inglese e portarla Internationalisation alla comunità globale by Alessandra Rotondo dell’editoria riunita a PG / Francoforte ci sembrava 5 il modo migliore per ribadire 17 la prospettiva sempre più internazionale della nostra The impact editoria. of the pandemic Visto che lo spirito rimane on publishing intatto pur nel mutevole in Europe scenario attuale (e che European book market i cambiamenti repentini by Enrico Turrin degli ultimi giorni non ci consentono di fare altrimenti), manteniamo la versione in inglese nella fiduciosa attesa 21 delle fiere che verranno. La traduzione in italiano Book fairs From growth to pandemic di ogni articolo di questo in the age Italian book market numero è disponibile su of Covid-19 by Giovanni Peresson www.giornaledellalibreria.it. ALDUS Network by Alessandra Rotondo Giornale della Libreria Advertising Graphic design and layout Director in charge AIE Associazione Italiana Editori Ediser srl zampediverse Alfieri Lorenzon Registrazione n. 360 del Tribunale di Milano Corso di Porta Romana 108, 20122 Milano www.zampediverse.com del 28/08/1948 - Sped. abb. post. / 50% tel. 02.89280801 Editorial staff fax 02.89280861 Cover art Giovanni Peresson Head office and editorial board [email protected] zampediverse Alessandra Rotondo Corso di Porta Romana 108, 20122 Milano Tel. 02.89280802 Annual subscription cost Printing Translation by Kiaran O'Malley [email protected] GdL print-digital Rotomail Italia spa Editore: Ediser srl (subscription available only for shipping to Italian addresses): Milano euro 30,00 Doi Subscriptions and administrative office GdL digital only: euro 25,00 http://doi.org/10.1390/gdl_202010_ottobre_2020 Ediser srl Single Issue: euro 7,00 (Italia) Corso di Porta Romana 108, 20122 Milano © 2020, Ediser srl. Milano. Tel. 02.89280802 Went to press on September 4, 2020 [email protected] www.giornaledellalibreria.it MAGAZINE WEBSITE From growth to pandemic « FUORI CATALOGO» E-BOOK SPECIAL TUESDAY NEWSLETTER NEWSLETTER TUESDAY SPECIAL «FUORI MAGAZINE WEBSITE E-BOOK NEWSLETTER NEWSLETTER CATALOGO» Paper and digital, To find out the news Thematic insights The most important Specifically The most published on the of the publishing on publishing news of the week designed for book important service occasion of the sector every day hot spots fairs and events for bookshops most important events 5,000 copies 315 articles 45 newsletters 9 thematic issues 1,460 circulated published in 2019 created in 2019 realized on the registered every year 10,800 users 97,370 occasion of Più libri bookshops (4 numbers in 2019) reached per month e-mails sent più liberi 2019 67,889 e-mails sent THE ITALIAN PUBLISHING NETWORK OCTOBER 2020 ITALIAN BOOK MARKET 2019 ends more than positively, but the unpredictable arrival of coronavirus changes everything From growth to pandemic We welcomed in 2020 with a market that, after almost a decade, had returned to turnover values very close to those existing pre-crisis. But on the evening of 9 March everything changed: lockdown was imposed on Italy and the effects of Covid-19 on the publishing sector did not take long to reveal themselves. While figures for the first 18 weeks of the year can only be viewed as unequivocally negative, the following months show signs which are less unequivocal - and perhaps even hopeful. 019 ended with a highly flattering +4.8% in value for trade channels, in particular with a surprising by GIOVANNI PERESSON +3.8% in terms of copies sold. It was the first time this had happened since the beginning of the long crisis that started in 2010. For the first time in almost a decade we were back to a value of trade sales very close to that of 2010 (1.422 vs. 1.488 billion euros). Even the 2019 estimate of the overall market (general, educational, digital, professional, export etc.) at 3.270 billion, was back 2to almost the value we had nine years ago: 3.321 billion. When these figures were presented on January 31, in Venice, at the Umberto and Elisabetta Mauri School PG / for Booksellers, the news about the spread of a new virus concerned a distant Chinese province, Hubei, and the city of Wuhan in particular. On 21 February, the first Italian cases were discovered in Codogno and Vo' Euganeo.
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