MEDIA KIT 2017
THE INDUSTRY STANDARD FOR MORE THAN 35 YEARS ROSA e TOMASSO D TOMASSO WHO WE ARE
Look on any desktop or any bookshelf of anyone who works We know baseball. And our readers know that we are the best in baseball, and you’ll find Baseball America. During a spring place on earth to find the most credible, most engaging baseball training game in 2015, Braves staff members were even spotted content. Baseball season is every day at Baseball America, for our reading the Baseball America Prospect Handbook in the dugout writers and editors as well as our readers. as they watched the game. We cover baseball at every level, around the world, with a That’s how close Baseball America brings its readers to what’s focus on finding the stars of tomorrow before anyone else has happening on the field. That’s how engaged our readers are in heard of them. We’ve been doing it since 1981, growing from everything we produce, whether it’s online or in print. And that’s a tiny independent publication to one of the most respected how easy we make it for you to tap into that audience. voices in the game. • Education: 65%have college orgraduate degrees • Annual Household Income: $93,000 • Male:93% • Average Age: 44.5 • • • • • • Demographics OUR COMMUNITY More than 14,000 online subscribers—one ofthefew More than14,000onlinesubscribers—one Continually strong renewal rate, with readers whotake Educated maleswhoare passionate aboutbaseball audienceMonthly ofmore than1millionbetween print, Our readers love ourcontent andare willingto pay for it, speakstoBaseball America players, coaches, parents, fans media outletswithaproven digital model subscription inbeinglongtimesubscribers pride digital andsocialchannels creating auniquelyengagedaudience insiders and industry • • MediaCommunity Social Editions:• Digital More than1millionpageviews • Total Print Audience: 150,000 • Targeted Distribution:Upto 20,000copies Bonus • TotalDistribution: 30,000perissue • • • • Magazine Average reach weekly of1million+ Writers andeditors have strong individualfollowings spendmoreReaders thananhourwitheachissue professional every clubhousethroughoutIn theseason National newsstand distribution 24 issuesayear
196k 185k 100k
ANDREW WOOLLEY ANDREW WOOLLEYANDREW
BASEBALLAMERICA.COM
Where the print edition reaches the passionate baseball audience every Digital Audience two weeks, BaseballAmerica.com is a must-visit destination every day. Our • Strong audience growth, and a willingness to pay website complements our other offerings, with breaking news and daily for quality content information as well as stats and scores for every level of baseball that keep • Robust traffic even with a paywall for our best stories people coming back. BaseballAmerica.com expands on our signature features like the Top • A voice of credibility in the midst of digital noise, 100 Prospects or our draft coverage, as well as digital-only destination which we extend to your brand features like the weekly Prospect Hot Sheet and our weekly chats. • Average Monthly Visits: Over 1 million What’s more, BaseballAmerica.com was one of the first websites to • Average Monthly Page Views: 2.5 million build in subscriber-only digital content, and we’ve been going strong for • Average Time on Site: More than 2 minutes per visit more than a decade, a testament to our incredibly engaged audience. EVENTS
Baseball America reaches beyond pages and screens to engage with its readers wherever they are. We’re at baseball events throughout the year, from the Winter Meetings to coaches’ conventions to high school tournaments and showcas- es to the College World Series. Take advantage of our reach and credibility to put yourself in front of potential customers. Integrate yourself as an event sponsor, do product sampling or gather information about attendees. Ask your sales representa- tive for details and sponsorship opportunities. BA Awards Gala The culmination of the baseball year, with all of our annual award winners and key personnel from every level of baseball in attendance. BA Prospect Pad Baseball America is synonymous with prospects, and we’ll bring you closer to them than ever during baseball’s midseason celebration in Miami. EDITORIAL CALENDAR
ISSUE AD MATERIALS MAIL ON EDITORIAL SPECIAL NUMBER CLOSE DUE DATE SALE HIGHLIGHTS DISTRIBUTION
* 161201 (1626/1701) 11/7/16 11/11/16 11/29/16 12/09/16 AL WEST TOP 10S/END OF SEASON AWARDS WINTER MEETINGS
161202 (1702) 11/28/16 12/2/16 12/16/16 12/30/16 NL EAST TOP 10S/WINTER MEETINGS WRAP ABCA
170101 (1703) 12/12/16 12/16/16 12/30/16 1/13/17 NL CENTRAL TOP 10 PROSPECTS
170102 (1704) 12/26/16 12/30/16 1/13/17 1/27/17 NL WEST TOP 10S/SPRING TRAINING GUIDE
170201 (1705) 1/9/17 1/13/17 1/27/17 2/10/17 COLLEGE PREVIEW COLLEGE COACHES
170202 (1706) 1/23/17 1/27/17 2/10/17 2/24/17 TOP 100 PROSPECTS/HIGH SCHOOL PREVIEW SPRING TRAINING/EQUIPMENT
170301 (1707) 2/6/17 2/10/17 2/24/17 3/10/17 MAJOR LEAGUE/FANTASY PREVIEW
170302 (1708) 2/20/17 2/24/17 3/10/17 3/24/17 MAJOR LEAGUE/ROOKIES PREVIEW NATL. HIGH SCHOOL INVITATIONAL
170401 (1709) 3/6/17 3/10/17 3/24/17 4/7/17 MINOR LEAGUE PREVIEW/TALENT RANKINGS MAJOR LEAGUE CLUBHOUSES
170402 (1710) 3/20/17 3/24/17 4/7/17 4/21/17 OPENING DAY ROSTERS MINOR LEAGUE CLUBHOUSES
170501 (1711) 4/10/17 4/14/17 4/28/17 5/12/17 TECHNOLOGY IN BASEBALL
170502 (1712) 4/24/17 4/28/17 5/12/17 5/26/17 BALLPARK EXTRAVAGANZA
170601 (1713) 5/8/17 5/12/17 5/26/17 6/9/17 DRAFT PREVIEW MLB DRAFT
170602 (1714) 5/22/17 5/26/17 6/9/17 6/23/17 COLLEGE AWARDS/DRAFT COVERAGE COLLEGE WORLD SERIES/OMAHA
170701 (1715) 6/5/17 6/9/17 6/23/17 7/7/17 DRAFT RECAP/HIGH SCHOOL AWARDS ALL-STAR GAMES/SUMMER LEAGUES
170702 (1716) 6/19/17 6/23/17 7/7/17 7/21/17 MIDSEASON PROSPECT UPDATE HALL OF FAME
170801 (1717) 7/3/17 7/7/17 7/21/17 8/4/17 DRAFT SIGNING WRAP/ALL-STAR COVERAGE AREA CODE GAMES
* 170802 (1718/1719) 7/17/17 7/21/17 8/4/17 8/18/17 BEST TOOLS HS ALL-AMERICA GAMES
170901 (1720) 7/31/17 8/4/17 8/18/17 9/1/17 SUMMER AMATEUR BLOWOUT
170902 (1721) 8/21/17 8/25/17 9/8/17 9/22/17 MINOR LEAGUE POY/FINAL STATISTICS MILB PROMO SEMINAR
171001 (1722) 9/5/17 9/8/17 9/22/17 10/6/17 MINOR LEAGUE TOP 10 PROSPECTS
171002 (1723) 9/18/17 9/22/17 10/6/17 10/20/17 MAJOR LEAGUE PLAYER/ROOKIE OF THE YEAR
171101 (1724) 10/2/17 10/6/17 10/20/17 11/3/17 NL EAST TOP 10S/TRAINING AND NUTRITION
171102 (1725) 10/16/17 10/20/17 11/3/17 11/17/17 NL CENTRAL TOP 10 PROSPECTS
* 171201 (1726/1801) 11/6/17 11/10/17 11/28/17 12/8/17 NL WEST TOP 10S/BA AWARDS WINTER MEETINGS
*Double issue SPECIAL PUBLICATIONS
PROJECT AD MATERIALS MAIL ON DISTRIBUTION TITLE CLOSE DUE DATE SALE DETAILS
2017 OMAHA PREVIEW 06/02/17 06/09/17 06/14/17 06/23/17 THROUGHOUT OMAHA DURING CWS
2017 FUTURES GAME PROGRAM 06/09/17 06/16/17 06/21/17 07/07/17 DISTRIBUTION AT EVENT
2017 HALL OF FAME COMMEMORATIVE 06/16/17 06/23/17 06/28/17 07/07/17 NATIONAL NEWSSTAND
2017 UNDER ARMOUR PROGRAM 06/23/17 06/30/17 07/05/17 07/21/17 DISTRIBUTION AT EVENT
2018 GEAR GUIDE 09/15/17 09/22/17 09/27/17 10/20/17 CONTROLLED DISTRIBUTION
2018 GREAT PARKS CALENDAR 10/06/17 10/13/17 10/18/17 12/01/17 DIRECT SALES
2018 FANTASY BASEBALL GUIDE 11/03/17 11/10/17 11/15/17 01/19/18 NATIONAL NEWSSTAND
2017 GUIDE FANTASY AMERICA BASEBALL ® of the 2017 preview for the serious fan BASEBALL AMERICA BASEBALL HALL OF FAME 2016 INDUCTION COMMEMERATIVE BASEBALL HALL FAME 2016 INDUCTION fantasy individual COMMEMORATIVE stat projections
more than GUIDE
PLAYER PROJECTIONS • PROSPECT REPORTS • POSITION BY POSITION RANKINGS BYPOSITION •POSITION REPORTS •PROSPECT PLAYERPROJECTIONS EXCLUSIVE basebal america player500 reports fantasy 100 position by scouting reports position rankings why wait? MAKE 2017 YOUR grab this BEST YEAR YET year’s kris
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BASEBALLAMERICA.COM BASEBALLAMERICA.COM
TEN SPORTS SERIES AR G2016E ANNUAL DISPLAY UNTIL 09/16/2016 $9.99
Kris Bryant went from Minor League Player of the
TEN SPORTS SERIES SPORTS TEN Year to Rookie of the Year to MVP in three seasons, illustrating again why grabbing a player on the rise can be a key GU DtoE fantasy success PRODUCT GALLERY: INSIDE: CLASS OF 2016 MEMBERS TAKE DIVERSE ROADS TO COOPERSTOWNALL THE TOP GEAR, FEATURED PLUS: SHAUGHNESSY, McNAMEE TO BE HONORED AT INDUCTION WEEKEND ALL THE BEST BRANDS BRAND: FG17_Cover.indd 1
6/16/16 12:48 PM 1/5/17 11:17 AM
HOF Cover.indd 1
10/18/16 4:51 PM 17 Gear Guide.indd 1 PRINT OPTIONS Display advertising rates
Size Open 2x5x 6-11x 12-17x 18-24x 25+x
Cover Wrap (4 premium pages, including cover) $20,000 Outside Back Cover (premium glossy stock) $8,000 $6,200 $5,500 $4,900 $4,400 $3,900 Inside Front Cover (premium glossy stock) $7,500 $6,000 $5,300 $4,700 $4,200 $3,700 Inside Back Cover (premium glossy stock) $7,000 $5,500 $4,900 $4,400 $3,900 $3,500 Full Page $6,000 $5,000 $4,400 $3,900 $3,500 $3,100 1/3 Page $5,000 $3,800 $3,000 $2,500 $2,200 $2,000 1/2 Page $5,000 $3,800 $3,000 $2,500 $2,200 $2,000 1/4 Page (column, vertical, horizontal) $3,000 $2,200 $1,800 $1,500 $1,300 $1,175 1/8 Page (column, vertical, horizontal) $1,600 $1,200 $950 $850 $700 $650 For guaranteed placement, contact your Baseball America representative. Inserts, etc. are available—please contact us for information. Marketplace rates PRINT SPECIFICATIONS Frequency Open 2-5x 6-11x 12-17x 18-24x 25x PRINT SPECIFICATIONS BASEBALL AMERICA - PROFILE DC Price/column inch $200 $175 $135 $115 $100 $80 BASEBALL AMERICA - PROFILE DC Column inch size: 25⁄16 x 1 (2.3125 x 1)
BLEED AD CONFIGURATIONS BLEEDBleed AD Ad CONFIGURATIONS Configurartions Bleed margin adds .125” to all outside edges, and should not contain critical elements.
SPREADSPREADSPREAD FULL PAGE FULLFULL 1/4 PAGE PAGE 1/41/4 PAGE BLEED 22.25”BLEEDBLEED x 14.25” 22.25”22.25” 11.375” x 14.25”14.25” x 14.25” 11.375”11.375”3.2708” x 14.25” x 14.25”3.2708”3.2708” x 14.25”14.25” TRIM 21.75”TRIM x 13.75” 21.75”21.75” 10.875” x 13.75”13.75” x 13.75” 10.875”10.875”2.7708” x 13.75”13.75” x 13.75”2.7708”2.7708” x 13.75”13.75” NO-BLEED 20.875”NO-BLEEDNO-BLEED x 13” 20.875”20.875” 10” x xx 13” 13”13” 10” 2.3958”10” x 13”13” x 13” 2.3958”2.3958” xx 13” 13” SAFETY 21.25”SAFETYSAFETY x 13.25” 21.25”21.25” 10.375” x 13.25”13.25” x 13.25” 10.375”10.375”2.2708” x 13.25”13.25” x 13.25”2.2708”2.2708” x 13.25”13.25” Bleed margin addsBleed .125” margin to all adds outside .125” edges, to all andoutside should edges, not andcontain should critical not containelements. critical elements.
NO-BLEED AD CONFIGURATIONS No-BleedNO-BLEED AD Ad CONFIGURATIONS Configurartions Non-Bleed ads float within full-page safety area, .25” from trim.
1/21/2 HORIZ1/2 1/31/3 HORIZ SQUARESQUARE 1/3 SQUARE 1/41/4 HORIZ 1/4 1/41/4 HORIZ SQUARESQUARE 1/4 SQUARE 1/81/8 VERT 1/8 1/81/8 VERT HORIZ 1/8 HORIZ
SIZE 10”10”SIZE xx 6.5” 10” 7.444”7.444” x 6.5” xx 8” 8” 7.444” 10”10” xx 3.5”8” 10” 4.875”4.875” x 3.5” x 6.56.5” 4.875” 4.875”4.875” x 6.5” x 3.5”3.5” 4.875” 4.5”4.5” x x 3.5” 2.25” 4.5” x 2.25”
Non-Bleed ads Non-Bleedfloat within ads full-page float within safety full-page area, .25” safety from area,trim. .25” from trim.
UNDERTSTANDINGUNDERTSTANDING MEASUREMENTS MEASUREMENTS (Largest to smallest) (Largest to smallest)
BLEED An BLEEDadditional .125” An additional amount on .125” artwork amount to make on artwork the image to make extend the all image the way extend to the all outsidethe way edges to the of outside the page. edges of the page.
TRIM The TRIMsize of the page; The size useful of the for page; gauging useful size for and gauging placement size andof live placement elements. of live elements.
NO-BLEED ANO-BLEED term indicating A termthat theindicating ad fits inthat an the inset ad box, fits infully an containedinset box, fullyon the contained page and on surrounded the page and by space.surrounded by space. SAFETY TheSAFETY .25” guideline The inside .25” guideline trim measurement inside trim to measurement used to position to used live toelements. position live elements. DIGITAL OPTIONS Digital Ad Rates
Size CPM 728 X 90 728x90 $10 CPM 300x250 $10 CPM 300x600 $12 CPM 970x250 $20 CPM :15 Pre-roll $35 CPM 300 X 250 Targeting • Run of site • Category targeting • Geotargeting • Share of voice Custom Opportunities • Page and site takeovers • Fixed placement • Custom content packages • Podcasts • Video • Social Ask your sales representatives for details
300 X 600 SITE TAKEOVER EMAIL OPTIONS
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