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Media Kit 2017 MEDIA KIT 2017 THE INDUSTRY STANDARD FOR MORE THAN 35 YEARS ROSA E TOMASSO D TOMASSO WHO WE ARE Look on any desktop or any bookshelf of anyone who works We know baseball. And our readers know that we are the best in baseball, and you’ll find Baseball America. During a spring place on earth to find the most credible, most engaging baseball training game in 2015, Braves staff members were even spotted content. Baseball season is every day at Baseball America, for our reading the Baseball America Prospect Handbook in the dugout writers and editors as well as our readers. as they watched the game. We cover baseball at every level, around the world, with a That’s how close Baseball America brings its readers to what’s focus on finding the stars of tomorrow before anyone else has happening on the field. That’s how engaged our readers are in heard of them. We’ve been doing it since 1981, growing from everything we produce, whether it’s online or in print. And that’s a tiny independent publication to one of the most respected how easy we make it for you to tap into that audience. voices in the game. ANDREW WOOLLEYANDREW OUR COMMUNITY Demographics Magazine • Baseball America speaks to players, coaches, parents, fans • 24 issues a year and industry insiders • National newsstand distribution • Our readers love our content and are willing to pay for it, • In every professional clubhouse throughout the season creating a uniquely engaged audience • Readers spend more than an hour with each issue • Monthly audience of more than 1 million between print, digital and social channels • Total Distribution: 30,000 per issue • Educated males who are passionate about baseball • Targeted Bonus Distribution: Up to 20,000 copies • Continually strong renewal rate, with readers who take • Total Print Audience: 150,000 pride in being longtime subscribers • Digital Editions: More than 1 million pageviews • More than 14,000 online subscribers—one of the few media outlets with a proven digital subscription model Social Media Community • Average Age: 44.5 • Male: 93% • Writers and editors have strong individual followings • Annual Household Income: $93,000 • Average weekly reach of 1 million+ • Education: 65% have college or graduate degrees 196k 185k 100k ANDREW WOOLLEYANDREW BASEBALLAMERICA.COM Where the print edition reaches the passionate baseball audience every Digital Audience two weeks, BaseballAmerica.com is a must-visit destination every day. Our • Strong audience growth, and a willingness to pay website complements our other offerings, with breaking news and daily for quality content information as well as stats and scores for every level of baseball that keep • Robust traffic even with a paywall for our best stories people coming back. BaseballAmerica.com expands on our signature features like the Top • A voice of credibility in the midst of digital noise, 100 Prospects or our draft coverage, as well as digital-only destination which we extend to your brand features like the weekly Prospect Hot Sheet and our weekly chats. • Average Monthly Visits: Over 1 million What’s more, BaseballAmerica.com was one of the first websites to • Average Monthly Page Views: 2.5 million build in subscriber-only digital content, and we’ve been going strong for • Average Time on Site: More than 2 minutes per visit more than a decade, a testament to our incredibly engaged audience. EVENTS Baseball America reaches beyond pages and screens to engage with its readers wherever they are. We’re at baseball events throughout the year, from the Winter Meetings to coaches’ conventions to high school tournaments and showcas- es to the College World Series. Take advantage of our reach and credibility to put yourself in front of potential customers. Integrate yourself as an event sponsor, do product sampling or gather information about attendees. Ask your sales representa- tive for details and sponsorship opportunities. BA Awards Gala The culmination of the baseball year, with all of our annual award winners and key personnel from every level of baseball in attendance. BA Prospect Pad Baseball America is synonymous with prospects, and we’ll bring you closer to them than ever during baseball’s midseason celebration in Miami. EDITORIAL CALENDAR ISSUE AD MATERIALS MAIL ON EDITORIAL SPECIAL NUMBER CLOSE DUE DATE SALE HIGHLIGHTS DISTRIBUTION * 161201 (1626/1701) 11/7/16 11/11/16 11/29/16 12/09/16 AL WEST TOP 10S/END OF SEASON AWARDS WINTER MEETINGS 161202 (1702) 11/28/16 12/2/16 12/16/16 12/30/16 NL EAST TOP 10S/WINTER MEETINGS WRAP ABCA 170101 (1703) 12/12/16 12/16/16 12/30/16 1/13/17 NL CENTRAL TOP 10 PROSPECTS 170102 (1704) 12/26/16 12/30/16 1/13/17 1/27/17 NL WEST TOP 10S/SPRING TRAINING GUIDE 170201 (1705) 1/9/17 1/13/17 1/27/17 2/10/17 COLLEGE PREVIEW COLLEGE COACHES 170202 (1706) 1/23/17 1/27/17 2/10/17 2/24/17 TOP 100 PROSPECTS/HIGH SCHOOL PREVIEW SPRING TRAINING/EQUIPMENT 170301 (1707) 2/6/17 2/10/17 2/24/17 3/10/17 MAJOR LEAGUE/FANTASY PREVIEW 170302 (1708) 2/20/17 2/24/17 3/10/17 3/24/17 MAJOR LEAGUE/ROOKIES PREVIEW NATL. HIGH SCHOOL INVITATIONAL 170401 (1709) 3/6/17 3/10/17 3/24/17 4/7/17 MINOR LEAGUE PREVIEW/TALENT RANKINGS MAJOR LEAGUE CLUBHOUSES 170402 (1710) 3/20/17 3/24/17 4/7/17 4/21/17 OPENING DAY ROSTERS MINOR LEAGUE CLUBHOUSES 170501 (1711) 4/10/17 4/14/17 4/28/17 5/12/17 TECHNOLOGY IN BASEBALL 170502 (1712) 4/24/17 4/28/17 5/12/17 5/26/17 BALLPARK EXTRAVAGANZA 170601 (1713) 5/8/17 5/12/17 5/26/17 6/9/17 DRAFT PREVIEW MLB DRAFT 170602 (1714) 5/22/17 5/26/17 6/9/17 6/23/17 COLLEGE AWARDS/DRAFT COVERAGE COLLEGE WORLD SERIES/OMAHA 170701 (1715) 6/5/17 6/9/17 6/23/17 7/7/17 DRAFT RECAP/HIGH SCHOOL AWARDS ALL-STAR GAMES/SUMMER LEAGUES 170702 (1716) 6/19/17 6/23/17 7/7/17 7/21/17 MIDSEASON PROSPECT UPDATE HALL OF FAME 170801 (1717) 7/3/17 7/7/17 7/21/17 8/4/17 DRAFT SIGNING WRAP/ALL-STAR COVERAGE AREA CODE GAMES * 170802 (1718/1719) 7/17/17 7/21/17 8/4/17 8/18/17 BEST TOOLS HS ALL-AMERICA GAMES 170901 (1720) 7/31/17 8/4/17 8/18/17 9/1/17 SUMMER AMATEUR BLOWOUT 170902 (1721) 8/21/17 8/25/17 9/8/17 9/22/17 MINOR LEAGUE POY/FINAL STATISTICS MILB PROMO SEMINAR 171001 (1722) 9/5/17 9/8/17 9/22/17 10/6/17 MINOR LEAGUE TOP 10 PROSPECTS 171002 (1723) 9/18/17 9/22/17 10/6/17 10/20/17 MAJOR LEAGUE PLAYER/ROOKIE OF THE YEAR 171101 (1724) 10/2/17 10/6/17 10/20/17 11/3/17 NL EAST TOP 10S/TRAINING AND NUTRITION 171102 (1725) 10/16/17 10/20/17 11/3/17 11/17/17 NL CENTRAL TOP 10 PROSPECTS * 171201 (1726/1801) 11/6/17 11/10/17 11/28/17 12/8/17 NL WEST TOP 10S/BA AWARDS WINTER MEETINGS *Double issue SPECIAL PUBLICATIONS PROJECT AD MATERIALS MAIL ON DISTRIBUTION TITLE CLOSE DUE DATE SALE DETAILS 2017 OMAHA PREVIEW 06/02/17 06/09/17 06/14/17 06/23/17 THROUGHOUT OMAHA DURING CWS 2017 FUTURES GAME PROGRAM 06/09/17 06/16/17 06/21/17 07/07/17 DISTRIBUTION AT EVENT 2017 HALL OF FAME COMMEMORATIVE 06/16/17 06/23/17 06/28/17 07/07/17 NATIONAL NEWSSTAND 2017 UNDER ARMOUR PROGRAM 06/23/17 06/30/17 07/05/17 07/21/17 DISTRIBUTION AT EVENT 2018 GEAR GUIDE 09/15/17 09/22/17 09/27/17 10/20/17 CONTROLLED DISTRIBUTION 2018 GREAT PARKS CALENDAR 10/06/17 10/13/17 10/18/17 12/01/17 DIRECT SALES 11/03/17 11/10/17 11/15/17 01/19/18 NATIONAL NEWSSTAND 2018 FANTASY BASEBALL GUIDE 2017 GUIDE FANTASY AMERICA BASEBALL ® of the 2017 preview for the serious fan BASEBALL HALL OF FAME 2016 INDUCTION COMMEMERATIVE BASEBALL AMERICA BASEBALL HALL FAME 2016 INDUCTION fantasy individual COMMEMORATIVE stat projections more than GUIDE PLAYER PROJECTIONS • PROSPECT REPORTS • POSITION BY POSITION RANKINGS POSITION BY POSITION • REPORTS PROSPECT • PROJECTIONS PLAYER EXCLUSIVE basebal america player500 reports fantasy 100 position by scouting reports position rankings why wait? MAKE 2017 YOUR grab this BEST YEAR YET year’s kris bryant BASEBALLAMERICA.COM BASEBALLAMERICA.COM TEN SPORTS SERIES AR G2016E ANNUAL DISPLAY UNTIL 09/16/2016 $9.99 Kris Bryant went from Minor League Player of the TEN SPORTS SERIES SPORTS TEN Year to Rookie of the Year to MVP in three seasons, illustrating again why grabbing a player on the rise can be a key GU DtoE fantasy success PRODUCT GALLERY: INSIDE: CLASS OF 2016 MEMBERS TAKE DIVERSE ROADS TO COOPERSTOWNALL THE TOP GEAR, FEATURED PLUS: SHAUGHNESSY, McNAMEE TO BE HONORED AT INDUCTION WEEKEND ALL THE BEST BRANDS BRAND: FG17_Cover.indd 1 6/16/16 12:48 PM 1/5/17 11:17 AM HOF Cover.indd 1 10/18/16 4:51 PM 17 Gear Guide.indd 1 PRINT OPTIONS Display advertising rates Size Open 2x5x 6-11x 12-17x 18-24x 25+x Cover Wrap (4 premium pages, including cover) $20,000 Outside Back Cover (premium glossy stock) $8,000 $6,200 $5,500 $4,900 $4,400 $3,900 Inside Front Cover (premium glossy stock) $7,500 $6,000 $5,300 $4,700 $4,200 $3,700 Inside Back Cover (premium glossy stock) $7,000 $5,500 $4,900 $4,400 $3,900 $3,500 Full Page $6,000 $5,000 $4,400 $3,900 $3,500 $3,100 1/3 Page $5,000 $3,800 $3,000 $2,500 $2,200 $2,000 1/2 Page $5,000 $3,800 $3,000 $2,500 $2,200 $2,000 1/4 Page (column, vertical, horizontal) $3,000 $2,200 $1,800 $1,500 $1,300 $1,175 1/8 Page (column, vertical, horizontal) $1,600 $1,200 $950 $850 $700 $650 For guaranteed placement, contact your Baseball America representative.
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