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(908)-616-5526 Michael Kreisbuch [email protected] Marketing / Communications Professional linkedin.com/in/MichaelKreisbuch SSM-N-8A REGULUS Exhibition Artwork A View from the Deep: ALLISON J-33 TURBOJET ENGINE STABILIZATION SYSTEM FUEL CELL (BLADDER) GUIDANCE PACKAGE W-27 THERMONUCLEAR WARHEAD Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus at molestie mi, adipiscing elit. Vivamus at molestie mi, consectetur adipiscing elit. consectetur adipiscing elit. adipiscing elit. Vivamus at molestie mi, The Submarine Growler quis euismod augue. Nulla facilisi. quis euismod augue. Nulla facilisi. Vivamus at molestie mi, quis Vivamus at molestie mi, quis euismod augue. Nulla facilisi. euismod augue. quis euismod augue. Nulla facilisi. & the Cold War

These cutaway drawings were created to showcase the internal structure of the SSM-N-8A Regulus cruise missile. Working from loosely detailed and low-resolution blueprints of the missile, the profi le views depicted here were built for an interactive SSM-N-8A REGULUS exhibition display that allowed Museum visitors to “x-ray” the internal workings of the missile.

Creative Tools & Software used: SSM-N-8A REGULUS Adobe Illustrator Adobe Photoshop

ALLISON J-33 TURBOJET ENGINE STABILIZATION SYSTEM FUEL CELL (BLADDER) GUIDANCE PACKAGE W-27 THERMONUCLEAR WARHEAD Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetur Adobe Acrobat Pro DC adipiscing elit. Vivamus at molestie mi, adipiscing elit. Vivamus at molestie mi, consectetur adipiscing elit. consectetur adipiscing elit. adipiscing elit. Vivamus at molestie mi, quis euismod augue. Nulla facilisi. quis euismod augue. Nulla facilisi. Vivamus at molestie mi, quis Vivamus at molestie mi, quis euismod augue. Nulla facilisi. euismod augue. quis euismod augue. Nulla facilisi. Events Brochure EVENT SPACES AT THE INTREPID MUSEUM Venue Map A. Flight Deck FLIGHT DECK Reception: 1,600 This Venue Map was constructed to B. Portside Aircraft Elevator showcase the many different venue Seated Dinner: 100 A C Standing Reception: 120 options available for Events clients C. Space Shuttle Pavilion Reception: 400 B at the Intrepid Sea, Air & Space Theater Seating: 150 Museum. D. The Great Hall Seated Dinner: 165 Old blueprints of the Museum Standing Reception: 200 GALLERY DECK Theater-Style Meeting: 165 complex were re-drawn and Classroom-Style Meeting: 125 E. Allison & Howard Lutnick Theater updated. Several venue locations, Permanent Seating: 243 D such as the Great Hall and Space Additional Pop-up Seating: 40 F. Hangar 1 Shuttle Pavilion, were created from Seated Dinner: 125 scratch based on blueprints. Standing Reception: 200 Theater-Style Meeting: 125 These drawings and the brochure G. Hangar 2 HANGAR DECK J Seated Dinner: 110 I also served as the foundation for Standing Reception: 600 a new Special Events Website, H. Hangar 3 E H L Seated Dinner: 900 F G currently in development. Standing Reception: 1,100 Theater-Style Meeting: 900 B I. Starboard Aircraft Elevator K Seated Dinner: 100 Standing Reception: 120 Theater-Style Meeting: 150 THIRD DECK J. Classrooms Depending on Setup: 20–30 per room K. VIP Reception Room Seated Dinner: 40 Standing Reception: 65 Theater-Style Meeting: 50

FLIGHT DECK L. Fantail Flight Deck Gallery Deck Seated Gallery Dinner: Deck 35–45 Hangar Deck Standing Hangar Reception: Deck 70 Third Deck Pier 86 Third Deck PIER 86 M. Intrepid Museum Pier PIER 86 Reception: 3,000 Theater Seating: 1,500 Creative Tools & Software used: M Flight Deck Flight Deck Adobe Illustrator GALLERY DECK Gallery Deck Hangar Deck Hangar Deck Adobe InDesign Third Deck Pier 86 Third Deck Pier 86 Adobe Photoshop Adobe Dreamweaver Flight Deck Gallery Deck Adobe Acrobat Pro DC HANGAR DECK Third Deck Pier 86

Flight Deck Gallery Deck Hangar Deck THIRD DECK Pier 86 Infographics Exhibition Marketing

This infographic was constructed as part of a series in order to market the Intrepid Sea, Air & Space Museum’s new exhibition, A View from the Deep: The Submarine Growler & the Cold War. Statistics were chosen to provide an overview of the vessel and equipment and fact-checked with the Museum Exhibits department. Care was taken to provide accurate silhouettes and ensure graphics fit their adjacent statistics.

Creative Tools & Software used: Adobe Illustrator Adobe InDesign Adobe Acrobat Pro DC Kentico CMS Web Design Public Events Calendar

The Museum’s aging CMS required a large amount of hands-on work to keep functioning on a daily basis. For this reason, most of the website itself is still hand-coded. Since incorporating a plug-in for calendar management was not available due to the age of the CMS, I instead created a sorting function out of HTML, CSS and Javascript that allowed me to build a working events calendar. The 2019 version of this calendar was more sophisticated, incorporating aspects of CSS grid.

Creative Tools & Software used: HTML CSS Javasript Adobe Dreamweaver Adobe Photoshop Kentico CMS PIER MAP REFERENCE PAGE COVER PAGE

Accessibilit The Museum is committed to providing interactive and educational experiences for all visitors. Because of the ship’s status as a historic landmark, most spaces Wayfinding are accessible by wheelchair. Areas that are not accessible include the fo’c’sle, combat information center, bridges, Growler and Concorde. To learn more about accessible programs and resources, ask at the Information Desk or visit intrepidmuseum.orgaccess. Guided Tours First Aid MSEM The Museum’s tour guides lead See the nearest security guard Museum Map ONLY ACCESSIBLE BY TOUR BY ACCESSIBLE ONLY

BRITISH AIRWAYS CONCORDE AIRWAYS BRITISH fascinating explorations into the or staff member. artifacts on display. Tours are offered 3 daily. Purchase your tour at the Information Desk Information Desk! Located in hangar 1. Take the elevator at T1 to the hangar deck. Ask here about Guided Tours and access programs or MAP Audio Tours Available in multiple languages, with to purchase tickets. Evolution of the Museum Map and options tailored for children, adults and HUDSON RIVER HUDSON individuals who are hard of hearing. 2 Lost & Found W Tours include suggested stopping points Report a lost item at the Information timed to ﬁ t your schedule. Desk in hangar 1. If you’ve already T3 Visitors’ Guide was an ongoing EXIT left the Museum, call 2123 Ehibit Guidelines between 9:00am and 5:00pm EST.

E Help us preserve our artifacts. DECK THIRD project. Simplification of the ENTRANCE Please do not touch any of the exhibits! Earl Closures No selﬁ e-sticks, food or drinks are The lines to the submarine Growler INTREPID permitted in the exhibit spaces. and the bridges may close early. Museum blueprint and visitor NEW YORK CITY NEW YORK MEMBERSHIP understanding of the space were Turn today’s ticket into a year of wonder and discovery.

AIRCRAFT CARRIER A membership to the Museum can pay for itself in just two visits. T2 EXIT Stop by the Information Desk or box ofﬁ ce, call 313, paramount. or visit intrepidmuseum.org to learn more. CELEBRATIG GRLER S TH CMMISSIIG AIVERSAR Working with the Museum Services, GROWLER T1

ENTRANCE A VIEW FROM THE DEEP

SUBMARINE the Education Department’s EXIT THE SUBMARINE GROWLER & THE COLD WAR 1 Data Collection team and the Marketing Creative Director, I re-

WELCOME CENTER WELCOME EXHIBITION MADE POSSIBLE BY: Admission to the ehibition on Pier is free. Admission to the submarine Growler reuires purchase of Museum ticket. ENTRANCE designed, updated and simplified ALSO ON VIEW On the Line: Intrepid and the Vietnam War Ports of Call Explore the events and impact of the Vietnam View souvenirs, memorabilia, photographs, ﬁ lm the Museum Map to correspond War through the lens of the ship’s history. footage and oral histories of the young sailors

Exhibition who formed Intrepid’s crew.

Don’t Be a Dilbert: U.S. Navy Safety Posters Intrepid A to Z (Opens August 14) intrepidmuseum.org with survey data from visitors, See the Museum’s collection of U.S. Navy Experience life on the ship through artifacts, Restrooms & Drink Food Shop Gift Photos Souvenir Elevator Machines Vending Stairs Submarine FX Simulator Transporter Concorde ATM Deep the from A View safety posters, illustrated by noted archives and media never before seen by 1 2 3 $ cartoonist Robert Osborn. the public. KEY PIER KEY FLIGHT DECK/HANGAR DECK MAPS new exhibitions and the wishes of Museum Management. FLIGHT DECK FLIGHT DECK View the ship’s helm and the aircraft collection, including the space shuttle. Arrangement of aircraft on deck may change. 10 6 AIRCRAFT 7 RESTORATION HANGAR

A-12 5 Aircraft Collection 9 Aircraft Elevator 12 6 F-14 Tomcat 10 Navigation and Flag Bridges 5 Aircraft Collection SPACE SHUTTLE 8 PAVILION 7 E-1B Tracer 11 MiG-21PFM Aircraft Collection Aircraft Collection 9 AH-1J Sea Cobra Space Shuttle Enterprise 8 Aircraft Collection 12 Aircraft Collection 11

Flight Deck Access GALLER DECK via Gun Tubs ENTRANCE See where crew members slept, worked and carried out missions. 21 marks the th Commissioning Anniversar GALLER DECK Flight Deck Access of SS Intrepid. Celebrate and learn about Intrepids via Gallery Deck histor with special programs all ear long 19

18 9 Aircraft Elevator Talk 16 13 Anchor Chain Room 18 Ammo Handling 17 12 Tour Guide Talks & Science Demos 20 14 Ofﬁ cer Berthing 19 Gun Tubs 13 FCSLE 22 15 23 The Stor of Intrepid 15 Jr. Ofﬁ cer Berthing 20 Combat Information Center 21 14 Gun Tubs Access 27 Kamikae Eperience 16 Marine Berthing 21 Ready Room via Hangar Deck Triple Stix 29 Tour Guide Talks & Science Demos 17 Vietnam War-era bunks 22 Communication Station Gallery Deck Access HAGAR DECK Fo’c’sle Access via via Hangar Deck Hangar Deck (take ladders up 1 level) up 1 level HAGAR DECK Accessibilit Stairs Elevator View exhibits about the ship’s history and interactive exhibits for kids. 26 30 28 33 MICHAEL TYLER FISHER CENTER HAGAR 1 25 HAGAR 2 HAGAR 3 23 FOR EDUCATION 34 24 Services 27 Allison & Howard 23 Lutnick Theater 29 Tour Guide Talks 29 32 24 Intrepid A to Z 30 On the Line 31 Special Exhibition Special Exhibition Spaces TBM-3E Avenger Submerged 25 31 Space Shuttle Pavilion Aircraft Collection Interactive Exhibition ENTRANCE EXIT EXIT Don’t Be a Dilbert 26 Special Exhibition 32 4D Experience Aircraft Restoration Hangar Kamikaze Experience 27 Aircraft Collection Film 33 G-Force Simulator Third Deck Access T1 T2 and Food Services T3 Ports of Call 28 34 Fantail via Hangar Deck Special Exhibition Lutnick Theater Stairway F Creative Tools & Software used: THIRD DECK See where crew members prepared meals and dined. THIRD DECK KEY Restrooms Film Family Restroom Souvenir Photos Adobe Illustrator 36 37 Accessible Restroom Gift Shop

35 Food & Drink Elevator 35 General Berthing 37 Galley (kitchen) Information Desk Stairs Adobe InDesign Third Deck Access 36 Crew’s Mess Vending Machines ATM ENTRANCE via Pier 86 Adobe Acrobat Pro DC Essential Questions

Use the Essential Questions below to connect the themes of the exhibition to your curriculum. Education Resources Identify key points that you would like students to learn. Text in blue corresponds to different sections in the exhibition. Text in green refers to key topics addressed in this exhibition. Deﬁ nitions are provided in the Ke Topics section of this Educator’s Guide.

What factors led to the Cold War? Was it inevitable? The Cold War After orld ar II, the world was divided around two centers of power: the United States and the Soviet Union. Both countries emerged from the war with great military might and strong economies. And both Exhibition Guides and saw dangerous lessons for their future safety and security. Shifting alliances and the rapid development of new technology, including nuclear weapons, reshaped the map of military and political power in the Cold War. The large oceans that had been the United States’ best defensive resource became a new battleground. The destructive power of nuclear weapons appeared to make outright confrontation between the United States and the Soviet Union Classroom Resources impossible. Any large-scale conﬂ ict would be mutually devastating. Instead, the Cold ar was a war of ideas and diplomacy, of spies and subterfuge, of threats and restraint, with both sides preparing for a

nuclear war that they hoped would never come. A Growler crewmember takes some time to rela. Collection of the Intrepid Sea Air & Space Museum. Gift of Al dette. P21.1.1.

What role did nuclear weapons play in the Cold War? The Bomb Before dawn on July 16, 1945, American scientists and military personnel gathered in the New Mexico desert to witness the fi rst test of their top-secret work, an effort known as the Manhattan Project. At 5:29 a.m., their “gadget” exploded with a blinding fl ash of light, a Classroom exhibition guides were searing ball of fi re and a towering mushroom cloud. A few weeks later, the new weapon made its public debut. United States bombers dropped atomic bombs on two Japanese cities, Hiroshima and Nagasaki. The tremendous blast, heat and radiation effects of the weapons killed and injured hundreds of thousands of created as Teacher Resources. people. The bombs were widely credited with ending orld ar II and ushering in a new atomic age. Language was drafted by Museum 2 Education based on New York Essential Questions

Not If but When City Department of Education In the years after Hiroshima and Nagasaki, the American public was inundated with discussions of the future “push-button” war, long before the technologies were ready for use. Newspapers, magazines, fi lms and newsreels depicted powerful new weapons and their potential impact. The stakes of the race for weapons technology were high: the world might, at any time, erupt into a third world war. The public understood that nuclear weapons might be used in such a war and that the effects would be requirements. unprecedented. Many wondered whether civilization, or humanity itself, could survive such a confl ict. Throughout the Cold ar, especially the period in which Growler was created and deployed, the question was often not if nuclear war might happen, but when. Regulus and Deterrence Once the Soviet Union acquired its own atomic bomb in 1949, strategists began to articulate a new role of nuclear weapons in the Cold ar. They called this strategy deterrence. The basic idea of deterrence is simple: if two countries have the ability to quickly destroy one another and no way These often required quick layout to defend against the attack, then they will both be deterred from attacking in the fi rst place. For deterrence to work, the threat must be credible. The potential enemy must believe that if it provoked a full- scale war, the reply would be swift and terrible. Submarines like Growler were meant to bolster the credibility of an American attack: hidden and mobile, they were unlikely to be destroyed in a surprise strike against the United States. and assembly in order to be How did the Cold War affect the United States at home? Preparing for the Unthinkable The fear of nuclear war was extremely high in the late 1950s and early 1960s, as powerful new weapons moved from concept to reality. available for school programs Any nuclear attack against a major city could kill or seriously injure millions of people. If many cities were attacked, it could cripple a state. The U.S. government initiated public education programs aimed at reducing EDCATR S GIDE casualties caused by the blast and fi re effects of a nuclear weapon. It designated spaces in buildings as shelter from radioactive fallout. It also encouraged individuals to build and stock their own personal shelters. visiting the Museum as soon as the nderstanding and Teaching the Ehibition exhibition opened. As assets such

3 as photographs were often only available in the days leading up Map of the Exhibition

6b to exhibition opening, turnaround 7a 6c 5b TO GROWLER 5a 7b EXIT TO PIER 6a

3b 2d 4a time for these projects was usually INSIDE 2b ENTRANCE 1a 2a 2c 3a 4b MAP KEY quick, often within the span of one 1. Introduction 5. A Secret Mission Essential uestions 1a. Exhibition Introduction (text panel) 5a. Editorial Cartoon 5b. Regulus’s Destructive Power (interactive map) 2. The Atomic Age 2a. The First Atomic Explosion (video) 6. Life on Patrol 2b. Animated Cold War Map 6a. Sonar Interactive week. A simple format was chosen 2c. Life Magazine: A Future of War 6b. Cuban Missile Crisis (text panel) Map o the Ehiition 2d. Duck and Cover Cartoon 6c. Letter from Commanding Ofﬁ cer 3. A New Navy for the Nuclear Age 7. The Triad Emerges 3a. New Naval Weapons for the Cold War (timeline) 7a. Launching Polaris (video) 3b. Atomic Adventure Poster 7b. The Triad Graphic in order to speed up the process. 4. A New Weapon 4a. Inside Regulus (interactive) Etension Actiities 4b. The Navy’s First Missile Submarines (text panel) Extension Activities

• Students may write down observations and questions as they walk through the exhibition. Students may then use their notes during a discussion of the question “Is the strategy of deterrence the most effective method of Teaching in the Ehiition preventing nuclear war?” or “Was the Cold War inevitable?” • Connect the exhibition to current geopolitical events to determine how the Cold War has affected the world today. Students may collect newspaper articles and other media to examine relations between Cold War countries today and present their ﬁ ndings in small groups. • Ask students to write a journal entry in the perspective of someone living in the United States during the Cold War. How might the American people feel about their security during this time? Students can reference eore ou Arrie Checlist speciﬁ c events discussed in the exhibition in their journal entries. 4 Content-Related Standards lossary

Photo SS Growler arrives in ew ork to become part of the Museums collection 1.

Creative Tools & Software used: For more information about our programs, please visit intrepidmuseum.org/education Adobe Illustrator A View from the Deep: The Submarine Growler & the Cold War is supported in part by public funds from the Institute of Museum and Library Services. Rehabilitation of Growler was supported in part by National Maritime Heritage Grant funding from the National Park Service, U.S. Department of the Interior, administered by the NYS Ofﬁ ce of Parks, Recreation and Historic Preservation. The oral histories included in the exhibition are part of the Intrepid Museum’s Oral History Project, which is generously supported by James L. Nederlander. Adobe InDesign 2018 © Intrepid Museum Foundation. All Rights Reserved. Except as permitted under applicable law, this work may not be copied, published, disseminated, displayed, performed or played without permission of the copyright holder Adobe Photoshop Adobe Acrobat Pro DC Intrepid Museum

Simplified Logos

311 groupsalesintrepidmuseum.org Print / Collateral F Keith Snode

Director of Groups & Tourism V

[email protected] iate DEDICATED RESTAURAT ROW MOTOR COAC Sales Sheets DROPOFF Our onehour private tour eplores Intrepid’s hangar deck TEATER TIMES DISTRICT SUARE and fl ight deck. uests will see professionally restored C

CIRCE IE V aircraft, learn about fl ight operations and get an inside

perspective from our former crew members on life aboard

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this famous aircraft carrier. Additional fees apply WATER TAI WATERWA ne F Sales brochures were re-designed CIT SIGTSEEIG CRUISES ticet it

Blue hite V ACOB AITS Black CETER eey i ie ilat and continuously updated for pcae Audio tours are available for rental. ear from the pilots and crew members who served during Intrepid’s greatest C several departments. Group Sales Prices subect to change. V days. The Museum also has three fl ight simulators that C immerse visitors in the eperience of fl ight and the true frequently used these to advertise stories of aviators. 2.50

V available programs and packages 1 21.50 eal acae C 1 18 We offer prearranged breakfasts and lunches at affordable available to their hotel clients and C 2 17 prices. We will also reserve seating for groups of 10 or more on our mess deck, where the sailors themselves Admission includes access to Intrepid, submarine rowler and the Space Shuttle tourism partners. Pavilion. iscount applies for groups of 15 or more. once dined subect to availability. ate ali t ecee .

C cce Cnenience The sheets were built for both print noy a variety of onsite and online resources to enhance T SPAC STT PAVIION your guests’ eperience AN POATION OF SCINC AN ISTOY and online distribution. Accessible and dedicated motor coach dropoff and Showcasing nterprise, the Space Shuttle Pavilion features original artifacts, photographs, audio and fi lms. Visitors can walk directly underneath the group checkin at the Welcome Center orbiter or visit an elevated platform for a dramatic view. Free Tour uide Talks A caf for breakfast or lunch and educational presentations are also available. ightweight stools for easy access to seating anywhere on the ship Assistive listening devices available for use on tours Audio guides available for rental Programs and resources for guests with special Credentials needs, including entry before the Museum opens.

An Incredible Opportunity for All Ages Discover the legendary aircraft carrier Intrepid, the ﬁ rst space shuttle, the world’s fastest jets and a guided Credentials were designed for missile submarine. We take visitors of all ages on an interactive journey through history to learn about eni ael Cla ip cl an Cap p eance p etic an ntenatinal it American innovation and bravery. The Intrepid Museum is a must-see cultural institution for every group. Our group rates and services are only available with advance reservations. Please contact us to arrange your visit now. tour programs, press passes and Black & hite Four Color Grascale Blackmail & White roupsalesintrepidmuseum.orFour Color or call 4315010. For generalGrascale information, visit intrepidmuseum.or. for use by Museum volunteers.

PIER 86, W. 46TH ST. & 12TH AVE., NEW YORK CITY INTREPIDMUSEUM.ORG PI 86, W. 6T ST. & 12T AV., NW YO CITY INTPIMSM.O These were built to be printed

Four Color K ne Color Screened K hite Four Color O One Color Screened O White professionally, but versions were also created to enable those teams Black & White Four Color Grascale to produce credentials in-house on ne Color ne Color Screened One Color One Color Screened Intrepid Museum ntepi e quality cardstock. Horizontal Logos intal ROLLING THUNDER Four Color O One Color Screened O White Intrepid in Vietnam 1966–1969

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One Color One Color Screened eTIME OF TOURe No less than our best will be required. We have been chosen ASK ME for a third time to support our country’s stand against Intrepid Museum aggression in Southeast Asia. This in itself speaks highly of our accomplishments. It also highlights our importance Horizontal Logos in the total national effort. As all aboard for the long transit will agree, it is no small task to move Atlantic Fleet units Joe into the Vietnam conflict. And here we are a third time. For you on your second and third tours, we ask your continued spirit and dedication. On the part of the “first tour” members, U.S. Navy, 1958–1962 let us go “all out” to fill the shoes of the members that we replaced. With that as our creed I’m sure that we will provide Creative Tools & Software used: for the continuation of our reputation as the “Oldest and the Best” Machinist’s Mate, USS Intrepid on Yankee Station this deployment. — Capt. Vincent F. Kelley, “Captain’s Column,” Adobe Illustrator VETERAN The Achiever, July 1, 1968 Tag your tour Collection of the Intrepid Sea, Air & Space Museum. @intrepidmuseum ASK ME Collection of the Intrepid Sea, Air & Space Museum. Gift of Brian Walker. P2015.05.43 P00.2015.67.01 Adobe InDesign Adobe Photoshop

1015_06_Rolling_Thunder_Credential.indd 1 9/9/16 3:19 PM 1015_06_Rolling_Thunder_Credential.indd 5 9/9/16 3:19 PM Digital Signage Museum Programming

Digital Signage became a prime focus for Marketing at the Intrepid Sea, Air & Space Museum. This included screens for day-to-day use as well as for Museum events like Fleet Week, Members Nights and Members Night: Program Highlights by Venue Members Night: Program Schedule by Venue Kids Week. Signage was constructed in standard and non-standard formats and played on several screens set throughout the complex. AxisTV Visix Players were used to schedule signage for specific screens at specific times. This eliminated much of the need for program- specific printed signage at the Museum.

Box Office: Membership Screen Program Advertisement: Concorde Tours

Creative Tools & Software used: Adobe Illustrator Adobe InDesign Adobe Photoshop Adobe AfterEffects AxisTV Visix Media Wall Programming Advertisement: Celebrating Jerome Robbins BrightSign