Campaign for Nature a Plan to Protect at Least 30% of the Planet by 2030

CAMPAIGN FOR NATURE A PLAN TO PROTECT AT LEAST 30% OF THE PLANET BY 2030

Our Survival Depends on Nature The air we breathe, the water we drink, the food we eat all depend on a healthy natural world. We need the Earth’s support more than ever, with nearly 8 billion people on the planet, yet the natural world is disappearing at an unprecedented rate. On our current track, we will eliminate over a million species on Earth within decades. This catastrophic loss of biodiversity and destruction of nature poses a threat as serious as climate change to the future of humanity.

We Are the Solution: A Global Call to Action The world is uniting to protect and heal the planet. We need transformative change. And all of us have a role to play. Individuals, businesses, civil society, governments, and indigenous people are coming together to change our trajectory and support the natural places that support us.

That’s why the National Geographic Society has partnered with the Wyss Foundation to launch the Campaign for Nature, a global effort to raise awareness of the threats facing our natural world and to inspire world leaders to take action, informed by science, to protect 30 percent of the planet by 2030. Right now, only 15 percent of the Earth’s land and 7 percent of our ocean are protected.1

Launched in October 2018, the Campaign for Nature represents a growing coalition of nearly 100 conservation organizations and advocates who are calling on policy makers to increase investment in conservation and commit to a Global Deal for Nature to be signed at the 15th meeting of the Conference of the Parties to the Convention on Biological Diversity in Kunming, China in 2020 that protects 30 percent of the planet by 2030. Indigenous led conservation must also play a central role.

What’s at Stake 2 3 The numbers are staggering: 66 percent of the ocean and 75 percent of the land has been severely altered by humans. The ongoing and rapid loss of natural areas across the world poses a grave threat to clean air and clean drinking water, the survival of wildlife, the prosperity of communities, and the world’s ability to protect itself from severe weather, floods, catastrophic wildfires, and other impacts of a changing climate. nceO gone, we cannot recreate, the $125 trillion in economic value that the natural world provides us each year.4

But There is Hope The challenge is sizeable, but the good news is we can still act. Close to half of the planet is still in its natural or semi- natural state. To conserve what is left, we must act now. Our future depends on it.

Join the call to protect 30% of the planet by 2030 at campaignfornature.org.

1. UNEP-WCMC, IUCN and NGS (2019). Protected Planet Live Report 2019. UNEP-WCMC, IUCN and NGS: Cambridge UK; Gland, Switzerland; and Washington, D.C., USA. 2. Jones et al.,”The Location and Protection Status of Earth’s Diminishing Marine Wilderness,” Current Biology, August 20, 2018. 3. Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES). IPES Report Global Assessment Report on Biodiversity and Ecosystem Services 2019. 4. WWF. 2018. Living Planet Report - 2018: Aiming Higher. Grooten, M. and Almond, R.E.A.(Eds). WWF, Gland, Switzerland.