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Italy Outbound, Travel & Tourism Analyst No. 15, September 2007

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Italy Outbound, Travel & Tourism Analyst No. 15, September 2007 Italy Outbound, Travel & Tourism Analyst No. 15, September 2007 PUBLISHED BY: IMPORTANT WARNING Mintel International Group Ltd 1. Mintel International Group Limited ("Mintel") is the legal owner of the copyright subsisting in this 18-19 Long Lane report. Any use and/or copying of such documents and materials which is not in accordance with London EC1A 9PL Mintel's standard Terms and Conditions (available on www.mintel.com) or these Conditions of Use is unauthorised. Any unauthorised use may give rise to Mintel bringing proceedings for copyright www.mintel.com infringement against you claiming an injunction, damages and costs. tel: 020 7606 4533 fax: 020 7606 5932 2. 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Table of contents Italy Outbound Travel & Tourism Analyst No.15, September 2007 INTRODUCTION ..................................................................................................................................... 1 DATA SOURCES.................................................................................................................................... 3 MARKET DRIVERS ................................................................................................................................ 5 POPULATION ......................................................................................................................................... 5 Figure 1: Mid-year population estimates for Italy, 1950-2050............................................................................... 5 Figure 2: Mid-year population estimates for Italy, by age and gender, 2007 and 2050........................................ 7 ECONOMY ............................................................................................................................................. 7 Figure 3: Italy’s GDP and unemployment rates, 2000-05 ..................................................................................... 8 Exchange rates ............................................................................................................................... 8 Figure 4: Selected exchange rates against the Euro, 2000-05............................................................................. 9 Tourism balance ............................................................................................................................. 9 Figure 5: Italy ’s tourism balance, 2000-05 ........................................................................................................... 9 OUTBOUND TOURISM ........................................................................................................................ 11 ARRIVALS............................................................................................................................................ 11 Figure 6: Outbound travel from Italy, 2000-06 .................................................................................................... 11 DESTINATIONS..................................................................................................................................... 11 Figure 7: Outbound travel from Italy, by region, 2003-06.................................................................................... 12 Figure 8: Share of outbound travel from Italy, 2003-06....................................................................................... 13 Europe........................................................................................................................................... 13 Figure 9: Italian arrivals in selected European destinations, 2003-06 ................................................................ 15 America......................................................................................................................................... 15 Figure 10: Italian arrivals in selected American destinations, 2003-06............................................................... 16 Africa............................................................................................................................................. 16 Figure 11: Italian arrivals in selected African destinations, 2003-06................................................................... 17 Asia & Oceania ............................................................................................................................. 17 Figure 12: Italian arrivals in selected long-haul destinations, 2003-06 ............................................................... 19 MARKET CHARACTERISTICS............................................................................................................ 21 PRE-BOOKING BEHAVIOUR.................................................................................................................... 21 Figure 13: Information sources used prior to making a booking, 2005............................................................... 21 Figure 14: Information sources used prior to visiting Australia, by arrivals on first and return visits, 2006 ........ 22 Figure 15: Information sources used to plan trips to the US, 2005 and 2006..................................................... 22 BOOKING METHODS ............................................................................................................................. 23 DEMOGRAPHICS .................................................................................................................................. 23 PURPOSE OF VISIT ............................................................................................................................... 24 Figure 16: Departures from Italy, by purpose, 2003-06 ...................................................................................... 25 AVERAGE LENGTH OF STAY .................................................................................................................. 25 Figure 17: Average length of stay, by destination, 2003-06................................................................................ 26 SEASONALITY ...................................................................................................................................... 27 Figure 18: Departures from Italy, by month, 2003-06 ......................................................................................... 28 Figure 19: Departures from Italy, by month, 2003-06 ......................................................................................... 29 TRANSPORT ........................................................................................................................................ 31 OVERVIEW .......................................................................................................................................... 31 Figure 20: Resident departures from Italy*, by mode of transport, 2004 and 2006............................................ 31 AIR ..................................................................................................................................................... 31 Figure 21: Legacy airlines operating direct flights between Italy’s three busiest airports and selected destinations around the world, June 2007..........................................................................................................
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