Locally Produced Pork – Västra Götaland
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Faculty of Veterinary Medicine and Animal Science Department of Animal Breeding and Genetics Locally produced pork – Västra Götaland Madeleine Johansson Examples of brands of locally produced pork in Västra Götaland (Matfranregionen.se; Skaraborgsgrisen.se) Examensarbete / Swedish University of Agricultural Sciences Master’s Thesis, 30 hp Department of Animal Breeding and Genetics Master’s Programme 454 – Animal Science Uppsala 2015 Faculty of Veterinary Medicine and Animal Science Department of Animal Breeding and Genetics Locally Produced Pork – Västra Götaland Närproducerat Fläskkött – Västra Götaland Madeleine Johansson Supervisors: Anna Wallenbeck, SLU, Department of Animal Breeding and Genetics Mirja Hjers, Länsstyrelsen Västra Götalands län Examiner: Nils Lundeheim, SLU, Department of Animal Breeding and Genetics Credits: 30 hp Course title: Degree project in Animal Science Course code: EX0556 Programme: Master’s Programme - Animal Science Level: Advanced, A2E Place of publication: Uppsala Year of publication: 2015 Name of series: Examensarbete / Swedish University of Agricultural Sciences, Department of Animal Breeding and Genetics, 454 On-line publicering: http://epsilon.slu.se Key words: locally produced, pork, pig producers, consumers, future Nyckelord: närproducerat, fläskkött, grisproducenter, konsumenter, framtid Table of contents Preface ........................................................................................................................................ 1 Abstract ...................................................................................................................................... 2 Sammanfattning ......................................................................................................................... 2 Introduction ................................................................................................................................ 3 Literature review ........................................................................................................................ 4 Swedish Pig Production .......................................................................................................... 4 Västra Götaland ...................................................................................................................... 6 Locally produced pork ............................................................................................................ 7 Defining local ......................................................................................................................... 7 Interest in local food ............................................................................................................... 8 Why buy local food? ............................................................................................................... 8 Pork quality ............................................................................................................................. 9 What kind of people eat locally produced pork? .................................................................. 10 Consumers willingness to pay more for locally produced food ........................................... 11 Material and Methods ............................................................................................................... 12 Questionnaire to consumers of pork in Västra Götaland ...................................................... 12 Questionnaire to pig producers in Västra Götaland .............................................................. 12 Statistical Analysis ............................................................................................................... 13 Results – Consumer .................................................................................................................. 17 Age and Gender .................................................................................................................... 17 Purchase of locally produced pork ....................................................................................... 17 Consumers thoughts of the future for the pig producers in Västra Götaland ....................... 18 Factors which affect purchase of locally produced pork ...................................................... 19 Result – Producer ..................................................................................................................... 21 Age and Gender .................................................................................................................... 21 Locally Produced .................................................................................................................. 21 Thoughts of the future .......................................................................................................... 21 Production 5 years ahead .................................................................................................. 21 The producers view of the future of the Swedish pig production ..................................... 22 Profitability ........................................................................................................................... 23 Production ............................................................................................................................. 24 Other productions .............................................................................................................. 24 Organic production ........................................................................................................... 25 Feed ................................................................................................................................... 25 Vaccination ....................................................................................................................... 25 Employment, Employees and Education .............................................................................. 25 Slaughter ............................................................................................................................... 26 Animal protection laws ......................................................................................................... 26 Discussion ................................................................................................................................ 28 Consumer .............................................................................................................................. 28 Age and Gender ................................................................................................................ 28 Purchase of locally produced pork .................................................................................... 28 Thoughts of the future for the pig producers in Västra Götaland ..................................... 29 Factors affecting purchase of locally produced pork ........................................................ 29 Producer ................................................................................................................................ 30 Age and Gender ................................................................................................................ 31 Locally produced .............................................................................................................. 31 Thoughts of the future ....................................................................................................... 31 Profitability ....................................................................................................................... 32 Production ......................................................................................................................... 32 Employment, Employees and Education .......................................................................... 32 Slaughter ........................................................................................................................... 33 Animal protection laws ..................................................................................................... 33 Comparison between producers who sell locally produced pork or not ........................... 33 Conclusion ................................................................................................................................ 33 Suggestions for further research/work ..................................................................................... 34 References ................................................................................................................................ 35 Attachment 1 – Consumer survey ............................................................................................ 39 Attachment 2 – Producer Survey ............................................................................................. 40 Preface I had read about the crisis in the pig production for some while, and during times when it was time for decisions for what subject to chose for my master thesis, I stumbled upon an article on the homepage of the county administrative board, Västra Götaland. The article was about the crisis in the Swedish pig production and that different actions were needed in order to change the situation. Since I have an interest in pigs and since I saw an opportunity to work together with a potential employer I contacted them and asked if my master