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A PUBLICATION of Ecotourism

Linking tourism, conservation and communities issue no.5 | OCTOber 2014 - march 2015

Responsible Tourism is #WhyILoveKenya

1 2 Naturals magazine is published biannually by Ecotourism Kenya. The publication targets readers interested in topics addressing linkages between tourism and conservation of nature and cultural values at destinations. The magazine is distributed 6 free of charge to registered, affiliate and associate members of Ecotourism Kenya. The organization permits the use of any information material Contents contained in this publication by any interested party on condition that the user clearly acknowledges Ecotourism Kenya and quotes the specific source edition of the magazine. If in doubt or wish 4 Message from the CEO and Chair to seek clarification, please write to or call the Editor using the 8 following address and contacts: 5 About Ecotourism Kenya Ecotourism Kenya KATO Place, Longonot Road, Upper Hill, . 6 Wildlife Feeding and Baiting in P.O. Box 10146-00100 Nairobi, Kenya. Kenya Telephone: +254 (0)20 2574059 Mobile: +254 (0)726366080 10 Fax: +254 (0)20 2724755 8 Kicheche Camps Email: [email protected] www.ecotourismkenya.org 10 Spreading the Conservation EK Board Members 2014: Message Chairman: Dr. Mohanjeet Brar (Commercial Director, Gamewatchers Safaris) 12 Ecotourism Kenya Events at a Glance Secretary: Elizabeth Kimotho (Director, Exclusive Eco-Travels) Treasurer: George Kamau (Marketing/Reservations Manager, Lake 14 Branding Nature: Hope for 16 Lodge) Ecotourism Diversification in 18 Members: Dr. Mordecai Ogada, (Managing Partner, Conservation Kenya Solutions Afrika), Edith Bosire (Principal Associate, EED Advisory), Anu Vohora (Sales & Marketing Director, ), 16 Pepper Camp Jacinta Nzioka (Ag. Director of Marketing, Kenya Tourism Board), Herbert Mwachiro (Regional CSR Manager, Institute for 18 Kenya’s Marine Big Five Education in Democracy), Grace Nderitu (CEO, Ecotourism Kenya) Chair, Finance & Fundraising Sub-committee: Dr. Mohanjeet Brar 21 Guiding Ethics and Conduct Chair, Eco-Rating Sub-committee: Jane Kahata 21 Chair, Community Outreach committee: Elizabeth Mumo 23 2014 Eco Warrior Awards Chair, PR & Marketing Sub-committee: Fiona Ngesa 25 The Ol Pejeta Way: Conservation EK Secretariat: That Touches Lives Grace Nderitu, Andrew Karanja, Lynnet Kamonde, Terryann Mutindi, Kate Owino and Joyce Kiruri 28 Ecotourism Kenya Eco-Rated 25 EK Interns and Volunteers: Accomodation Facilities Abigael Matei, Valentine Imbuka, Veronica Wangui, Mirriam Mbinya 30 2014-2015 Ecotourism Calendar at a Glance Editorial Team: Billy Oyaro, Grace Nderitu, , Terryanne Mutindi, Kate Owino Editor Phoebe Munyoro Contributors: be included to the accompanying articles, Joyce Kiruri, Irene Amoke, Melanie Wood, Bonface Kihima, Julia Ecotourism Kenya’s Mut, Jane Spilsbury, Steve Trott, Aleema Noormohamed, Gacheri with permissions and photos credits clearly Mbogori, Zarek Cockar, Billy Oyaro shown. Use of facts, figures, illustrations and Magazine Editorial Policy examples is greatly encouraged. The language Cover Photo: Ecotourism Kenya Archives. Derrick Nabaala (Basecamp Eagle View) receives Ecotourism The following editorial policy acts as a guideline used should be for the average reader; highly Guide of the Year 2013 trophy from Samantha Spooner (Kenya for publishing Naturals magazine primarily for EK technical or academic language, plagiarism Wildlife Trust) members. Naturals aim is to promote ecotourism and clichés must be avoided.

knowledge and best practices in support of Design & Layout: The Editorial Committee has the right to responsible and sustainable tourism in Kenya. Sunburst Communications Ltd decline and refuse to publish contributions [email protected] The editor welcomes editorial submissions on or advertisements deemed racial, derogatory, interesting and pertinent topics. The articles defamatory or injurious to any person, known should not exceed 1,000 words and must clearly Disclaimer or unknown. The editor also reserves the show the names and postal contacts of the The opinions and views expressed in articles published in Naturals right to review, edit and/or reject articles magazine are the respective author’s own and do not necessarily author/contributor. for reasons of content, quality, length or reflect those of Ecotourism Kenya, which seeks to publish a diverse post-deadline submission. All editorial range of perspectives on given issues. Authors are fully responsible Contributors are encouraged to write on and are legally liable for their own work. Ecotourism Kenya assumes issues that interest, inform and empower contributions will be published in English. no responsibility or legal liability, express or implied, for the content the target audience. Writers are welcome to Submissions to the EK Magazine should be sent of any work by authors. Every effort has been made to ensure the consult Ecotourism Kenya at any point during to the Editor at [email protected] accuracy of all the information contained in this magazine. their writing. Appropriate photographs can 3 message from the ceo & CHair

The Kenyan tourism industry has Expo (MKTE), an annual exhibi- for the sustenance of the tourism demonstrated remarkable resilience tion that has garnered increased industry. Ol Pejeta, a privately- in the face of numerous challenges participation from organizations in owned conservancy in Laikipia Message this year. This has been attributed Kenya and around the world. gives emphasizes on sustainability to increased partnerships between through investment in agriculture from the the local communities and the The articles in this issue of Naturals and education, with the ultimate public and private sectors. This is demonstrate that responsible tour- aim of increasing the community’s what has informed the theme of ism is only possible when coopera- income-generating potential in the the 2014 Eco Warriors Awards tion is inherent and evident among long run. CEO and the 5th edition of Naturals the local communities, tourism magazine: “Responsible tourism is enterprises and other stakeholders We look forward to receiving your #WhyILoveKenya.” in the industry. For instance, under views on these articles so we the Commendable Commitment can work together to continue Every year we gather to celebrate section read on how Kicheche spreading the gospel of responsible individuals and organizations that Camps, the first chain of accom- tourism, like our renowned na- have made exceptional achieve- modation facilities to have two of tional spirit of Harambee (coming ments in the practice of responsible its camps attain Ecotourism Kenya’s together), as this is only possible if tourism, and the selection of this Gold certification within a year, everyone is actively involved. theme – borrowed in part from the have heavily invested in education, current tourism industry’s online family and health care through On behalf of the Ecotourism Kenya campaign – is meant to foster the Kicheche Community Trust. Secretariat and editorial team, patriotism within Kenyans from all Under Community Conserved Areas I wish all readers to adopt the walks of life. The Kenya Tourism section the staff of Gamewatchers theme: Responsible Tourism is Board’s continued commitment to Safaris, who also run the multiple #Why I Love Kenya. promoting ecotourism ethos part- award-winning Porini Camps, teach nered with Ecotourism Kenya to the children from Ol Kinyei Conser- include the Eco Warrior Awards as vancy that wildlife is important not Grace Nderitu, part of the Magical Kenya Travel only for the environment but also CEO, Ecotourism Kenya

Despite the challenges that the Kenyan tourism industry has faced, 2014 has been an incredibly significant year: it marks the third anniversary of one of the most renowned environmental warriors the late Professor Wangari Muta Maathai; the Born Free Foundation celebrates 30 years of existence, the First World War took Message place 100 years ago and it was a year where we saw the largest area under wildlife conservancies both from the private and community that Kenya has ever had! The recently concluded 2014 World Tourism Day with the theme “Tourism and Community Development” continues to raise international awareness on the importance of tourism and its social, cultural, political and economic benefits. Bringing this back home, we need to ensure these important points are communicated, Chair valued and encouraged because sustainable tourism can be a major driver of poverty alleviation and in a way that allow communities to retain their identities while reducing inequalities. Furthermore, the tourism supply chain has a significant cross-cutting impact on many of the other key drivers of our economy such as: agriculture, infrastructure, communication and manufacturing; in addition to the vital role it can play in pro- tecting biodiversity by helping to secure and protect the habitat in partnership with the local communities.

Kenya as one of the global leaders of ecotourism, continues to pave the way in pioneering sustainable tourism models and initiatives; this year’s Eco Warriors Gala Awards will be a night to celebrate the leaders and ambassadors of best practice! I congratulate everyone that had the courage to apply, those that were shortlisted and the winners who are our 2014 Eco Warriors! My wish is that these winners will inspire us to greater heights of sustainable tourism for the long-term benefit of our children and country.

I hope this edition of Naturals will enrich your knowledge on the importance of the community in the tourism industry not only in Kenya but also around the world because, as borrowed from one of Ecotourism Kenya’s most popular stickers, “Local people know best – ask them!”

Dr. Mohanjeet Brar Commercial Director, Gamewatchers Safaris 4 ECOTOURISM kenya

VISION: To be a leader in the knowledge and practice of ecotourism. MISSION: To effectively link tourism, com- Ecotourism munities and conservation for sustainable tourism development in Kenya.

GOAL: To promote tourism practices that will conserve Kenya’s natural environment and im- about Kenya prove livelihoods of associated communities. Ecotourism Kenya defines the term ‘ecotourism’ as, “The involvement of travelers, VALUE STATEMENT: At Ecotourism tourism operators and stakeholders in supporting natural and cultural conserva- Kenya, we promote sustainable utilization of tion values linked to local communities, through equitable sharing of social and resources for sustained livelihoods. Our policy is to ensure incorporation of sound environ- economic benefits accrued from tourism activities at local destinations.” mental and social practices in new and exist- ing tourism enterprises. We seek to increase As a membership organization, Ecotourism • Awareness Creation and Information recognition of environmental and social issues Kenya brings together individuals, community- Sharing in the development of tourism in Kenya and based organizations (CBOs) and tourism • Enterprise Development Program in all works that we undertake. We do this by businesses in a forum to learn about the eco- • Leadership and Mentorship Program putting emphasis on: tourism standard, and how to incorporate that • Research and Consultancy standard into tourism businesses, conserva- • Standards and Best Practices • Respect for the environment tion initiatives, and community development. • Respect for local people and their cultures Ecotourism Kenya is guided by the following • Equitable sharing of responsibilities and The organization conducts its activities principles: benefits. through five programme areas:

5 ecotourism issue By Joyce Kiruri & Dr Irene Amoke

Wildlife feeding or baiting can be defined as humans giving food materials to wild animals or Wildlife putting out food stuff for wildlife to trap or entice them for recreational viewing or for any other purpose such as hunting (Michigan Department feeding of Natural Resources, 2014). It is considered as artificial feeding because naturally wild animals are able to obtain their own food independently

and without human influence. baitingin Kenya

6 African Beads Safaris. ©Jeremiah Kinyali; Human food is not always good for wild animals

Baiting is widely practiced to attract wildlife may not be healthy for birds according to the for better viewing opportunities, which is Humane Society. important to commercial tourism operators 5. Feeding wildlife near vehicles can be who base their business on wildlife in order dangerous for animals, humans and property to maintain their financial feasibility. Wildlife by causing injuries or spread of disease and natural resource scientists regard this be- havior as unethical and irresponsible tourism. Wild animals may try to gain access to tourist facilities, recreational or residential areas in In Kenya, feeding wildlife is prohibited under early, or have their reproductive ages reduced search of food, causing potential danger to the ’s Park, Wildlife and altogether, due to supplemental feeding. humans and property. Animals can also get Marine Codes: knocked down by moving vehicles if they are 2. Feeding wild animals causes dependency too close. “Don’t feed the animals, it upsets their diet The ability to hunt and forage is a learned be- and leads to human dependence.” -Wildlife havior in wild animals. The more they do this, Crowding and competition often occurs in Code the more efficient they become. However, areas where wild animals get supplementary food. Such unnatural conditions encourage “Hand-feeding of fish is discouraged. It if an animal is fed so frequently that it no fighting and injury amongst animals. They disrupts normal feeding patterns.”-Marine longer needs to forage/hunt for itself it may can also increase spread of diseases, some of Wildlife Code lose the ability or skill to do so, and thus it becomes dependent on human assistance. which can also be spread to humans. Ecotourism Kenya also forbids wildlife baiting For example, the feeding of dolphins by 6. Aggression under its Kenya Safari Code, and Eco-Rating tourists in Tanglalooma, Australia appeared Code of Conduct: to have altered their natural foraging activi- There are cases where wild animals fed by ties when compared with non-fed dolphins humans become abnormally aggressive “Never feed wild animals. Feeding wild in the area. In addition, many wild animals towards people due to regular feeding. In animals can upset their diet and lead to an especially mammals learn how to hunt from cases where such animals detect food but unnatural dependence upon people.” their parents; if these wild animals become have their feeding time denied or delayed, they can go as far as attacking people. For “A certified member will lose their Eco-rating human-dependent their offspring fail to example, chimpanzees and baboons in Tanza- certification if they bait any wildlife.” acquire these skills, which are important for their survival. nia were found to be more aggressive toward Feeding wild animals is highly discouraged people as a result of food provision. because in the long run it does more harm 3. Feeding makes wild animals lose their In conclusion, continuous research shows than good. Here are some of the reasons natural fear of people that feeding wild animals has long-term why. Feeding can make potentially dangerous negative impacts on the biological and social animals become too comfortable around 1. Feeding wild animals alters their natural impacts of wildlife resources. The government humans. They can end up being a bother or, behavior patterns and policy makers concerned should make a worse, a safety risk. For example, monkeys or concerted effort to inform and educate the Feeding wild animals alters their normal baboons used to being given food hand-outs public about the potential dangers of baiting migration patterns, causing them to stay in by humans can prompt the former to break and feeding wildlife. They should also encour- areas where food is provided. They spend into cars, homes, offices etc. in search of food. age the replacement of baiting practices with less time foraging and hunting which leads habitat conservation and wildlife manage- to increased breeding activity. This may result 4. Human food is not always good for ment practices so as to improve habitat in a localized increase in population and animals productivity for local wildlife populations. competition, which is unusual under natural Nature provides sufficient nutritious food conditions. Feeding also compromises the for wild animals. Human foods may not be ecological balance of species in particular nourishing enough for animals and can cause Dr. Irene Amoke is the Projects Coordinator - Kenya Wildlife Trust and Joyce Kiruri is the areas and can manipulate reproduction – for serious health problems. Research has shown Project Officer – Standards and Best Practices, example, female birds can lay their eggs that food such as bread, popcorn and nuts Ecotourism Kenya

©Jeremiah Kinyali; African Beads Safaris. ©Jeremiah Kinyali; 7 commendable commitment By Dominique Berger & Melanie Woods

All roofs have gutters installed to harvest rain- water for use. Guests at Kicheche Bush and Ki- Kicheche camps cheche Mara use bucket showers which limits their water usage to 25 litres per shower. Wa- Kicheche Camps define ecotourism as the way they do things. All its four luxury sa- ter used in the laundry is then used to wash fari camps embrace the ecotourism principles elaborated below and are summed up the camps’ vehicles. in the company’s mission statement that states: “To promote the conservation and preservation of the cultures and ecosystems in which we operate whilst minimizing All Kicheche Camps have an on-site waste our impact upon them. To encourage cultural traditions and support local communi- separation centre where waste is separated ties through employment and out trust activities. To set new benchmarks in service and then sent on to recycling centres in and care of our guests by providing them with the best possible exposure to the , Nairobi and Aitong, the last of which wildlife and ecology of the area.” was principally set up by the Kicheche Com- munity Trust.

Principle 1: Minimize Impact management, vehicle use and maintenance Each of the guest tents is fitted with a clay Every business, no matter how green, has an policies. filtering urn used to decant bottled water. impact on the environment within which it All Kicheche Camps are solar-powered In addition, each guest receives a recyclable operates. Behind every decision taken in the through ‘Solar Trees,’ solar panels designed to plastic bottle or a reusable aluminum bottle operations of Kicheche Camps, consideration track the sun throughout the day. Most of the for the duration of their stay, which they can is taken on how to minimize their impact on hot water is heated using solar water heaters, refill from the urns in the tents or from the the environment while figuring out the most and charcoal boilers fueled by chardust bri- mess area. sustainable solution. Cost although a consid- quettes. The kitchens have two types of ovens: eration, cannot be the sole determining factor. Due to the remote areas in which they oper- those that run on sustainable charcoal from This is manifested in its green energy, water ate, all camps except Kicheche Laikipia receive African Forest are used for baking, whereas usage, waste management, supply chain their supplies from Nairobi, with one supply other kitchen preparations make use of LPG- truck servicing the other three camps once powered ovens. a week.

8 Kicheche Camps place a very high importance for the privilege of operating game drives on perience for its guests, below are a few com- on keeping their vehicles at optimum mainte- their land. In addition to the lease payment, ments: nance level; this not only improves their ser- Kicheche Camps pays a bednight fee, similar “There are not enough superlatives to de- vice to the staff and clients but also reduce to a conservancy ticket, for each of its clients. scribe how much we have enjoyed our six emissions. They intentionally have fewer ve- Kicheche Camps strives as much as possible nights at Valley Camp. We have loved every hicles and try as much as possible to literally to hire qualified staff from within the local minute of it. We wouldn’t contemplate staying reduce their footprint. community, and only looking outside the com- at any other camps apart from Kicheche, ev- Principle 2: Build Environmental & munity when they cannot find individuals who erything about them is perfect. We can’t wait Cultural Awareness and Respect meet their standards. In addition, Kicheche to return next year.” Derek & Susan Rankine, Three of the Kicheche Camps are located in Camps provides medical cover to their staff, UK - KVC Mar 14 conservancies bordering the main Maasai and continually provides training in English, “While the camp managers were indeed spe- Mara National Reserve: Mara North, Olare computer packages, cookery, bakery and cial, the various guides were absolute ‘stars.’ Motorogi and Naboisho. These conservancies guide training courses amongst others. They were committed to showing us the very are answering the animals’ need; as a result Kicheche Mara Camp established a SACCO, best their Conservancies had to offer and and they are solely sustained by revenue de- Kicheche Mara Camp Co-operative Savings were eager to answer questions and provide rived from tourism activities. Kicheche Camps’ and Credit Society Limited in 2005, out of a information about the many species of game managing director, Greg Monson, is on the need to provide staff with a means to afford- and birds; and were so very warm and friendly. board of each of these conservancies and is a able money. The criteria for joining the SACCO I also appreciated the opportunity to visit an director of Olare Motorogi Conservancy. and borrowing are simply being a permanent educational Discovery Center, Medical Clinic, The local communities’ involvement in running member of Kicheche Camp Ltd. Despite being and hear about the various community pro- these conservancies has raised their aware- named after Kicheche Mara, the SACCO is grams that Kicheche supports. It is a beautiful ness of the symbiotic relationship between open to all staff members of Kicheche and its thing, and it adds to the special quality of Ki- human and wildlife activities. It has also sister company Chameleon Tours. cheche Camps.” Jan Hauer, Colorado helped to change the attitude of the Maasai Each camp has a gift shop which in addition Principle 5: Raise Sensitivity to Host towards wildlife; rather than seeing them as a to stocking Kicheche - branded items, stocks Countries’ Political, Environmental, threat to be done away with, the people now crafts and curios purchased from the women and Social Climate view wildlife as a resource to be protected. of the local communities. Tourism by its very nature contributes to rais- This appreciation also extends to the camps ing sensitivity as it opens up the host country guests when they are briefed upon arrival, Established in 2004, the Kicheche Community to individuals who otherwise would have no of Kicheche Camps’ ethos and practices, and Trust has become a reliable source of funding desire or knowledge to learn more about it. also as they visit the local villages and observe for projects in and around the conservancies Kicheche Camps clients are from all over the firsthand the lifestyle of the Maasai. where they operate. The trust strives to en- world and for those who have never been courage the preservation of the environment Principle 3: Provide Direct Financial to Kenya; Kicheche Camps is a great place whilst improving the welfare of the commu- Benefits and Empowerment for Local to gain knowledge about the country. The nity through improved health and education People camps’ guides are certified by the Kenya Pro- facilities. The Trust is built on four corner posts fessional Safari Guides Association, with 89% Each of the conservancies in the Mara Region of Community Welfare: Education, Environ- of them being Silver-certified. This makes them within which three of the Kicheche Camps op- ment, Health and Family Care, and Commu- a veritable point of contact for guests seeking erate is leased directly from the local Maasai nity Empowerment. community. As members of these conservan- to know more about all aspects of Kenya. cies, Kicheche Camps guarantee the land- Principle 4: Provide Positive Experi- owners a fixed monthly lease payment not ences for both Visitors and Hosts Dominique Berger is a marketing consultant, and Melanie Wood is Kicheche’s operations affected by fluctuation in tourist numbers; Kicheche strives to provide a memorable ex- manager

9 community Conserved areas By Chantal Migongo-Bake

Spreading the conservation message to youngsters in the local communities ing for educational excursions through game drives and being educated by Gamewatchers’ and Porini’s skilled local Maasai safari guides As part of its ongoing work to improve the relationship between wildlife and com- and spotters, the children have begun to ap- munities, Gamewatchers Safaris and Porini Camps recently invited 42 students from preciate and understand the importance of neighbouring schools to the Ol Kinyei Conservancy situated in the , conservancies as a wildlife sanctuary and also to visit the Porini Mara Camp and to experience a game drive in the conservancy. as employment creation opportunities for the local population. Gamewatchers Safaris is a pioneer of commu- entire country. With human-wildlife conflict on nity-owned conservancies in Kenya, with land the rise due to growing human populations The children usually go for game drives, and being leased from Maasai communities and encroaching on wildlife territories, exposing tours around the camps. They are given talks set aside for wildlife habitat. Following the children to wildlife and allowing them to un- by the guides, chefs, waiters, room stewards establishment of Selenkay Conservancy in Am- derstand the importance of wildlife and habi- and the camp manager for them to understand boseli in 1997 and Ol Kinyei Conservancy in tat conservation is of paramount importance to and explore possible future career options. 2005, the company has strived to strengthen the security of Kenya’s flora and fauna. Land owners also elaborated the benefits of the relationship between Maasai communities conservancies as they are involved in the entire Many of the children visiting Ol Kinyei Con- and wildlife. process of managing the conservancies, thus servancy and Porini Mara Camp during the enriching the talks and making them more au- Maasai bomas (livestock enclosures) outside month of April had never seen , lions thentic and real to the children. the Ol Kinyei Conservancy have suffered im- or cheetahs before, with many of the Big Cats mensely from lion attacks in the past. Due to being viewed in a negative light due to attacks Exposing the youth to wildlife allows them to the heavy rains that cause scattering of the on their treasured livestock. However, after go- understand why Kenya is one of the world’s wild plains animals, the lions’ natural prey, best tourism destinations; how and why re- resident lions sometimes stray beyond the con- sponsible tourism has become the preferred servancy and prey on livestock belonging to exposing children to form of travel experience. Next year, Game- Maasai cattle herders, causing them substan- wildlife and allowing watchers and Porini hopes to have many tial loss. Because of this, a few of the aggrieved them to understand the more students and community members visit Maasai threaten to take action by killing any the conservancies, with the expectation that lions which attack their livestock. importance of wildlife and through frequent game viewing excursions it habitat conservation is of will foster a greater need to conserve the flora In recent years the lion population has been and fauna within the conservancies. diminishing largely due to this sort of human- paramount importance wildlife conflict, as well as loss of suitable to the security of flora Chantal Migongo-Bake is the Conservation and CSR Manager at Gamewatchers Safaris and Porini habitat. Their numbers have decreased from and fauna in Kenya’s Camps 20,000 to a staggering less than 2,000 in the ecosystems. 10 sponsor 2014

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11 ECOTOURISM KENYA EVENTS AT A GLANCE

MARCH April Ecotourism Kenya joined the Directorate of Tourism, Tourism Ecotourism Kenya held its 40 students participated Regulatory Authority (TRA), Miss Tourism Kenya, Domestic Annual General Meeting in the 9th Leadership and Tourism Council of Kenya, Tourism Fund Corporation, Kenya Mentorship Program (LMP) (AGM) on 20th March 2014 at Association of Hotel Keepers and Caterers (KAHC) among other orientation training on 28th the AMREF Training Centre. organizations in preparations for the UN World Tourism Day/ and 29th April, 2014 at the The following individuals Kenya Tourism Week that was held on 23rd to 27th September Ecotourism Kenya offices in were elected to serve on the 2014 at Taita Taveta County. The theme for this year’s World Upper Hill, Nairobi. Executive Board in 2014: Tourism Day was ‘Tourism and Community Development’. 1. Dr. Mohanjeet Brar - Gamewatchers Safaris and Porini Camps (Chairman) MAY 2. Ms. Elizabeth Kimotho Ecotourism Kenya took part as one of the On May 16th 2014, Ecotourism Kenya joined - Exclusive Eco-Travels association partners of the second Kenya Africa Point and East Africa Wildlife Society in a (Secretary) Hospitality Trade Fair and Hotel Summit East tree planting event at Hombe, in Mt. Kenya forest 3. Mr. George Kamau - Lake Africa from 14th to 16th May 2014 at the KICC. under the “Tupande Pamoja Initiative”. This joint Nakuru Lodge (Treasurer) Construction & operation of green hotels, the venture between Africa Point, the East African 4. Dr. Mordecai Ogada – state of the safari industry in the region and Wildlife Society, Kenya Forest Working Group, Carnivore Ecologist trends in architecture and hotel designs were Nature Kenya, Ecotourism Kenya and several 5. Ms. Edith Bosire –EED among the sessions at this conference, which environmental agencies seeks to rehabilitate Advisory provided participants with a crucial platform Kenya’s forests through tree planting and 6. Ms. Anu Vohora - Safarilink to gain insights to the industry, develop robust promotion of responsible consumer practices. 7. Ms. Jacinta Nzioka- Kenya perspectives, network, consolidate partnerships Tupande Pamoja has pledged to plant as many Tourism Board while embarking on the journey to invest in the as 100,000 seedlings in the near future; 5000 8. Mr. Herbert Mwachiro - region’s thriving hospitality and travel industry. seedlings were planted upon the launch in 2011, Institute For Education in and 5000 more were planted this month. Democracy (IED) and the Environment Institute of Kenya Ecotourism Kenya held its first joint Ecotourism Talk with Nature AUGUST Kenya at the Nairobi National Museum on 21st August. The As part of an ongoing guest speaker was Judy Kepher-Gona, who gave a presentation partnership with the Kenya on local & global trends in sustainable tourism. The joint talks EK’s March Ecotourism Talk, Private Sector Alliance’s (KEPSA) are a product of a partnership between EK and Nature Kenya to ‘Impacts of Poaching in Kenya Youth Empowerment provide a networking platform for their members while sharing Kenya on Ecotourism’ was Project (KYEP), Ecotourism ideas on various aspects of ecotourism. presented on 10 March, 2014 Kenya received its first set of by Mr. Jim Nyamu, Co-founder interns: Veronica Wangui, a Environmental Sciences graduate and Executive Director of Ecotourism Kenya in partnership with Seniorer uden Graenser from Kenyatta University, and Elephant Neighbors Centre. (SUG), a Dutch non-governmental NGO, organized a 4-day Mirriam Mbinya, a Business He highlighted on how the training workshop for the Shamba Farming and Ecotourism (SFE) Management graduate from country continues to bemoan Farmers Group in the Mt. Kenya region. The workshop’s objectives Makerere University. They came the colossal negative impact were: to create awareness on ecotourism, using the ‘10 Stepping in to gain more knowledge about poaching has on tourism. Stones to establishing an Ecotourism Enterprise,’; to build the EK’s programs, particularly the He also elaborated on how capacity of the SFE Board members to be Trainers of Trainees Eco-Rating and the Awareness this represents a vast range (TOTs) to their groups in assessing, developing, marketing and Creation & Information Sharing. of destruction as it targets maintaining ecotourism products and services. elephants and rhinos, the most important animals classified under the ‘Big Five’ which are at Ecotourism Kenya received its 10th Leadership and Mentorship Program (LMP) intake on 27th and the core of tourism in Kenya. 28th August, 2014. Thirty-four students from 13 tertiary institutions took part in the induction training at the EK offices in Upper Hill, Nairobi, and were received as interns by 23 EK member organizations.

12 ECOTOURISM KENYA EVENTS AT A GLANCE

for tourism businesses. He also talked about the JUNE Kenya Tourism Board (KTB) launch of the online JULY Ecotourism Kenya Ecotourism Kenya attended the three-day annual media campaign on tourism recovery which is part organized a membership East Africa’s premier Karibu Travel market in Tanzania of a strategy to reassure tourists of Kenya’s safety. orientation seminar to from the 6th to 8th June 2014. The second largest Participants were drawn from EK membership and induct new members tourism show in Africa after South Africa’s Indaba, the stakeholders from the industry. to the organization on 3-day event organized, by the Tanzania Association Wednesday, 23rd July, of Tour Operators (TATO) attracted regional in-bound 2:00pm- 4pm at the EK tour operators, tourist boards, camping and safari The Kenya Association of Hotelkeepers and Caterers Board Room in Upper Hill. companies, wildlife lodges and hotels, local and 12th Annual Symposium took place on 26th- 28th regional airlines as well as equipment manufacturers June 2014 at the Sarova Whitesands Beach Resort The main objective of this and services, supporting the travel and tourism trade. and Spa. Ecotourism Kenya among other Industry seminar was to improve This year’s theme was ‘Sustainable Conservation’ , in stakeholders gathered to assess the achievements, membership and member line with TATO’s policy that highlights the need to challenges and share ideas on the way forward services, networks and focus on wildlife conservation and security. Over 100 in regards to the Tourism Recovery programme. general profile of EK within copies of the Ecotourism Kenya 2014/15 Guide that Speaking during the symposium, hoteliers said that the industry, travelers, contains the profiles of EK members were distributed it is time the government gave the industry the policy makers, general at the event. seriousness it deserves as it serves as the key pillar of public and like-minded the economy and stressed on funds to be channeled organizations. Members to Kenya Tourism Board (KTB) to roll out its marketing were taken through our ‘How to promote your ecotourism enterprise through and reassurance campaigns for the recovery initiative. programs and activity Social Media’ was the topic for June’s Ecotourism schedules for them to plan Talk, held on 26th June 2014 at the EK Offices. The on taking part whenever Guest Speaker was Mr. Muriuki Murithi, Asst. Product Ecotourism Kenya attended Strathmore University’s possible. Manager at the Kenya Tourism Board, who provided 10th Graduation ceremony that took place on 27th a better understanding on the important role that June 2014. This year, the graduation list had a total The program also social media marketing and viral marketing plays in of 898 students; 750 diploma and undergraduate included a brief certificate developing an overall low-cost promotional strategy students, 146 postgraduate students and 2 doctoral presentation for facilities candidates. that received Gold Eco- rating: Kicheche Mara Camp, Amboseli Porini Destination) and the Masai Mara National Reserve SEPTEMBER Camp, Sanctuary Olonana (Leading National Park). and Cottars 1920’s. Ecotourism Kenya joined other tourism and conservation stakeholders in Kenya at the Mara Stakeholders Forum, hosted by Narok County Ecotourism Kenya joined other tourism players in Governor Hon. Samuel Tunai, at the Windsor commemoration of the World Tourism Day on 27th Golf and Country Club on 10th September. The September, at the Xplore Residents Travel Fair. The OCTOBER The 8th Eco Warrior Awards forum was held to address outstanding issues on fair, which took place at the Karen Blixen Museum will be held at The Carnivore the management and future of the Masai Mara on 27th and 28th September, brought together on 9th October, 2014. The National Reserve: wildlife conservation, safety over 60 key actors in the tourism industry, from theme of this year’s gala and security, the Masai Mara’s reputation, road high-end lodges, restaurants, food & beverage dinner is “Responsible infrastructure, congestion issues, and guiding and suppliers, community tourism organizations as well Tourism is #WhyILoveKenya,” driving protocol. as service providers. and will be part of the Magical Kenya Travel Expo The 21st World Travel Awards saw Kenya win The 4th E-Tourism East Africa Conference took (MKTE), a high-profile awards in various categories: Kenya Tourism place on the 29th and 30th of September at exhibition organized by the Board (Leading Tourist Board), Sarova Whitesands the Intercontinental Hotel, Nairobi. Facebook Kenya Tourism Board. This (Leading Eco-hotel), Sarova Shaba Game Lodge presented for the first time in Kenya at the year’s MKTE brings together (Leading Eco-lodge), Porini Safari Camps (Leading conference, alongside global online experts such over 100 local exhibitors Tented Safari Camp), Finch Hattons (Leading Safari as Trip Advisor, Expedia and Google. There was also alongside over 150 buyers Lodge), (Africa’s Leading Airline a special session on Crisis Communication with from Kenya’s source tourism – Business Class), Diani Beach (Leading Beach a step by step guide on managing a crisis online, markets around the world. with case studies from around the world. 13 opinion

By Dr. Bonface Odiara Kihima

Hope for Ecotourism Diversification in Kenya?

Destination branding is a set of marketing activities that support the creation of a name, of natural beauty”, taglines that would symbol, logo, word mark or other graphic that readily identifies and differentiates a appeal to nature enthusiasts. destination. It consistently conveys the expectation of a memorable travel experience that is uniquely associated with the destination. Such descriptions given to conservation areas serve to: 1. Persuade the tourists that their ultimate The first ever national ecotourism workshop the conservation areas in Kenya. For destinations have identifiable appealing was held in Nakuru in 1992, where the example Saiwa Swamp is now described character e.g. the dolphin and the need to develop other ‘neglected’ parks was as “Secluded tranquility” while the flamingo logos at Kisite-Mpunguti and identified by Kenyan tourism stakeholders. Kakamega Forest is referred to as “Canopy parks, respectively. Over a decade later the Kenya Wildlife Service (KWS) embarked on the park branding exercise from 2005, whose objective was to give each protected area a unique identity as well as open up most conservation areas to ecotourism-related activity. Through this, the KWS chose to convey the message that Kenya is a land of diversity.

The branding exercise culminated in the re-launching of tourism offers found within

14 Descriptions given to various parks in Kenya during the branding exercise

Protected Area Tag line Lake Nakuru “The Bird Watchers Paradise....” Amboseli “Kilimanjaro’s Royal Court....” Aberdares “Majestic Peaks, Moorlands, Falls....” Tsavo East “Theatre of the Wild....” Tsavo West “Land of Lava, Springs, Man Eaters....” Kisite/Mpunguti “Home of the Dolphin, Coconut Crab....” Ruma “Dramatic Valley of the Roan Antelope, Oribi....” Watamu Marine “Haven for the Green Turtle, unique Coral Garden, Mida creek....” Marine “Africa’s oldest Marine Park, Magic Islands, Zebra fish....” Nairobi “The World’s only Wildlife Capital…” Nairobi safari walk “Refuge of the Wild…” Saiwa swamp “Secluded Tranquility…” Mt. Elgon “Untamed Wilderness Secluded Splendor…” Ol Donyo Sabuk “The Ultimate Panoramic Experience…” Meru “Complete Wilderness…” Kakamega “Canopy of Natural Beauty…” Hell’s Gate “A Walk on the Wild Side…” Mt. Longonot “Sheer Adventure…” Ndere Island “Island of Serenity and Beauty…” Kisumu Impala “A Lake Shore Walk with the Impalas… ” Mt. Kenya “Come Touch the Sky…” Shimba Hills “Paradise of the Sable Antelope…” Mombasa Marine “The Allure of Kenya’s Coast…” Hope for Ecotourism Diversification in Kenya?

2. Identify the principal attraction of the – through different communication Service’s corporate image by improving conservation areas – Roan Antelope, messages: Magic Islands and Zebra fish staff welfare and enhancing good relations Oribi (Ruma), Lava, Springs, Man Eaters – the case of Malindi Marine, dolphins with communities living adjacent to parks. (Tsavo West), Kilimanjaro (Amboseli). for Kisite Mpunguti and marine turtles By clustering the parks according to their 3. Announce the tourist experience likely the case of Watamu Marine Park potential, the previous former categorizations to be obtained in these areas – Sheer of “A, B, C and D” were replaced with more Adventure… (Mt. Longonot), A walk on Branding is therefore not about creating marketable clusters such as premium parks, the Wild Side… (Hell’s Gate), Complete a new product; rather it is presenting the wilderness parks, urban safari, mountain Wilderness…. (Meru) product in the most appealing way for the climbing, scenic and special interest, 4. Complement the vagueness exhibited client to get attracted. The branding exercise accompanied with a review of the pricing in the previous use of names like is therefore expected to increase visitation structures. This is lauded as a progressive step “Kakamega”, “Malindi”, “Mombasa”, levels in the Kenyan parks as well as enhance in diffusing the ecotourism activities towards “Nairobi” or “Nakuru” National Park. the magnetic power of poorly visited natural the less visited destinations through price For instance, Nairobi Park announces areas in Kenya. For instance, Longonot may differentiation. that it is the “The World’s only Wildlife attract adventure seekers (Sheer adventure) Capital…” while Malindi Marine while symbols such as the “Sitatunga, Roan portrays itself as “Africa’s oldest Marine Antelope, and Impalas” can simply attract Dr. Bonface Odiara Kihima is a lecturer at the School of Hospitality and Tourism. His full paper titled “Unlocking the Park….” part of the tourist market previously ignored. Kenyan Tourism Potential through Park Branding Exercise” 5. Make distinction between similar was presented at the 2012 National Ecotourism Conference, and published in 2014 in the “Tourism Recreation Research phenomena – the case of Marine Parks It also aims at improving the Kenya Wildlife Journal,” Vol. 39(1), pp 51-64.

15 destination feature By Julia Mut (Cheli & Peacock)

and picnic lunches to the Mara River, cultural visits to local schools and villages, delicious bush breakfasts and some of Kenya’s most Elephant spectacular sundowners. The camp also has a brand new private viewing deck – a little ‘Treetops’ if you like – that is ideal for relaxed Pepper Camp game viewing, sundowners and romantic pri- vate dinners.

Elephant Pepper Camp brings people back to Set in a prime yet secluded game viewing area in the heart of the award-winning nature - no traffic, no permanent structures, Mara North Conservancy (MNC), Cheli & Peacock’s Elephant Pepper Camp is one just the sights and sounds of the African bush! of Kenya’s most authentic and exclusive tented safari camps. Nestled in a grove Elephant Pepper strives to achieve environ- of Elephant Pepper trees (Warburgia ugandensis), the camp was established by mental best practices, combining old-fash- Stefano and Liz Cheli in 1990. ioned safari camp know-how with cutting edge technology. The camp is one of only 13 With both resident and transient populations Campaign Furniture, featuring en-suite bath- Gold Eco-rated camps in Kenya – in recogni- of lion, leopard, cheetah, hyena, giraffe, wilde- rooms and private verandas with hammocks. tion of its excellent and exemplary level of en- beest and elephant, just to name a few, as well Located away from other tents are the two vironmental responsibility - and in 2013 it won as over 450 bird species, the vast fertile plains luxurious Honeymoon Tents (also used as Fam- the Eco Warrior Award for ‘Best Tented Camp’. surrounding the camp are dense with game ily Tents), both of which have large private ve- The camp also runs on 100% solar energy all year round. Elephant Pepper Camp has a randas offering complete privacy and sweeping which, together with Cheli & Peacock’s Torti- resident leopard as well as two resident lion panoramic views. lis Camp and Kitich Camp, avoids somewhere prides, one of which is called the Cheli & Pea- in the realms of 100 tonnes of CO2 emissions Elephant Pepper Camp is a magical place that cock pride comprising of over 25 individuals. every year. takes you back to nature, a return to starlit The grass around the camp is very high in salts nights sat around the campfire, an “authentic and natural springs form in the wetter times; Since the very first days of Cheli & Peacock’s bush camping experience” (Travel News maga- these attract elephant herds who love to roam mobile safaris in the early 1980s at Elephant zine). Guests can participate in one of the most around the camp, especially at night. Pepper Camp, Liz, Stefano and their staff have unique wildlife experiences in the world, enjoy- worked extensively with the local Maasai com- Elephant Pepper Camp “combines rustic sim- ing activities that are not allowed in the majority munity. The creation of the Mara North Con- plicity with unquestionable luxury” (Tatler of Kenya’s National Parks and Reserves such as servancy came about a result of many years magazine). Its 10 brand new spacious canvas guided bush walks, exhilarating day and night of work preserving this vital wilderness and tents are luxuriously-appointed with original game drives in the best 4x4 vehicles, day trips

16 Stefano is today extremely proud to hold the non-profit public company. Today the conser- position of Chairman and Director. Working vancy’s 12 member camps have signed lease on the principle of ‘parks beyond parks’ and contracts with over 800 Maasai landowners the knowledge that the majority of wildlife in and continue to pay them over US$ 1.004 the Mara ecosystem roams in the increasingly million per year in fixed lease payments, guar- populated areas outside the Masai Mara Na- anteeing stable revenues, transparent financial tional Reserve, Stefano and Liz Cheli decided management and the preservation of the an- to focus on involving the community in the cient balance between wildlife and traditional conservation of the wildlife-rich area bordering pastoralism. the Reserve’s northern section. They worked FACT FILE Long before the inception of MNC, Elephant alongside other like-minded safari operators Name of destination: Elephant Pepper Camp Pepper Camp played an important role in de- in the 1980s to found Campfire Conservation veloping philanthropic initiatives in partner- Location: Mara North Conservancy Ltd, the first organization to catalyse the for- ship with the community. The camp employs mation of a Maasai Landowners Committee, Access: Daily flights available to Mara North over 80% of its staff from the surrounding ensuring that the communities received direct, Airstrip by Air Kenya, Safarilink, Fly 540 (from communities and sources as much of its fresh fixed and transparent revenue from tourism Nairobi), Mombasa Air and Blue Sky (from produce as possible from local entrepreneurs. and conservation. Mombasa, and Amboseli). Private charters from anywhere. With a focus on maternal child health (includ- The 373,000-acre Maasai Mara National Re- ing cervical cancer screening and family plan- Attractions: Day and night game drives, serve is only a fraction of the Greater Mara- guided bush walks, children’s activities, bush ning), nutrition and dentistry, the Cheli & Pea- Serengeti Ecosystem, much of which falls breakfasts and lunches, sundowners, separate cock Community Trust runs a biannual Medical under the ownership of Maasai pastoralists. library tent for private dinners, excursions to Camp in Aitong, Maasai Mara. The main aim Some of the ecosystem’s prime game view- the Maasai Mara National Reserve (and Mara is to provide free expert health care to this ing lies within the Mara North Conservancy River), a private game viewing deck. marginalised community as a benefit for their (MNC). Covering 70,000 acres from Aitong to Other Useful Info support in our conservation efforts, while also Musiara, MNC is one of the largest community building the capacity of the staff clinicians. To and private sector owned conservancies in the Accommodation: 10 Luxurious Ensuite canvas date the trust has run 3 successful camps and tents (8 doubles/twins), 2 ensuite Honeymoon/ world, bordering the National Reserve to the over 1,200 patients have received free health Family tents, all exquisitely furnished with north. services provided by Kenyan volunteer special- Traditional Campaign Furniture After the community land surrounding the ist consultants, including the top Ob/Gyn con- Utilities: Running water, flush toilets and Maasai Mara was divided up into individual sultant in the country. private verandas parcels in the 1980s and 90s, Stefano Cheli Julia Mut is the Marketing Manager Power supply: Solar panels, LED lighting. was instrumental in setting up the MNC, a at Cheli & Peacock All tents have 24/7 power but no sockets – charging points are available in the main areas and the Camp Manager’s office. Guests advised to bring converters and universal plug adapters. Payment options: Cash (US$, Euro, Sterling, Ksh) Altitude: 5500-6400 feet Rainfall: approx. 760mm p.a. Malaria: EPC’s high altitude (over 4000 ft.) renders the area malaria-free. For more information visit the Elephant Pepper Camp website: www.elephantpeppercamp.com Contact Details Cheli & Peacock Safaris / Elephant Pepper Camp Phone: +254 730 127 000 © Elephant Pepper Camp, Kenya/Cheli & Peacock & Peacock Kenya/Cheli Camp, © Elephant Pepper Email: [email protected] 17 ecotourisM partners By Jane Spilsbury & Steve Trott (Watamu Marine Association) Kenya’s Marine Big Five

Ask any tourist to name the Big Five of Kenya and they will no doubt give you the protection from predators and to enable them usual list of animals: lion, elephant, buffalo, leopard and rhino. Although visitors to breed and give birth to their calves, which to the Kenya coast may be aware of its beautiful beaches, coral reefs, fishes and remain with the mothers for about two years, sea turtles, how many know that 17 different species of dolphins and whales have suckling milk until weaned. They then make the return journey in October, swimming over been identified in Kenya? Put together whales, dolphins, sharks, billfish and sea 4,000km to the cold food-rich seas of Ant- turtles and we have the alternative, the “Marine Big Five.” arctica, their main feeding area. These mag- nificent marine mammals can reach a length In 2010 the Watamu Marine Association The East African humpback whales are a of 15 metres and weigh around 30 tonnes, (WMA) started a Dolphin and Whale Conser- special sub-population from the South West about six times the weight of an elephant! vation, Research and Ecotourism Program, the Indian Ocean. Interestingly Watamu sports first of its kind on the north coast. Since then fishermen say that they have only been seen Reports of humpback whales in Kenya waters WMA have joined hands with Kenya Wildlife in Kenya in the last 15 to 20 years, possibly skyrocketed in 2013, with up to 25 whales per Service (KWS), the Kenya Marine Fisheries due to previous threats from hunting and the day spotted between July and September in Research Institute (KMFRI) and Global Vision whaling industry in the South West Indian the Malindi-Watamu Marine Reserve alone. International (GVI) based in Kisite- Mpunguti Ocean before it was banned by international Assisting the research work of the WMA, National Marine Park and Reserve to form law in 1986. Each year they are first sighted local and sports fishermen have been espe- the national Kenya Marine Mammal Network along the coast of East Africa in early June as cially helpful in reporting these (KMMN). The KMMN was set up in 2011 to they make their annual migration north from collect data from researchers and other ma- Antarctica to Kenya. rine users including dive operators and fish- It is believed that the whales travel ermen. This helps create more awareness at to warm tropical shallow the national and international levels, and ulti- coastal waters for mately will help form a national marine mam- mal conservation plan for Kenya. This informa- tion is not only important for conservation but also to attract visitors to the coast who can expect to see the more common species: the humpback whales, spinner dolphins and the Indo-Pacific bottlenose dolphins. © Yatin Patel, Pilli Pipa Dive Patel, Yatin © Centre & Safaris

main photo: Leaping humpback whale top: Indo-Pacific bottlenose dolphins bottom: © Chloe Corne, GVI Shimoni © Chloe Corne, humpback dolphin mother and calf GVI Shimoni © Sergi Perez,

18 sightings, with over 550 whales seen during taking high-spinning leaps, hunting in groups tional distinction, combining sustainable the peak season by fishing boats. The GVI re- of up to 1,000-strong. Sports fishermen some- tourism, community based ecotourism activi- search team on the south coast reported simi- times describe the ocean as being “black with ties and conservation efforts. In 2012 Heming- lar numbers at the Kisite-Mpunguti National dolphins” when sighted. ways Watamu was the first coast hotel to of- Marine Park and Reserve. fer whale watching excursions and in 2013 WMA and GVI have been recording the dol- Watamu sports fishermen also followed suit. Watching these whales in their natural en- phin hotspots along the coast: so far 104 vironment leaping out of the water, some- individual bottlenose dolphins have been To ensure the safety and welfare of our marine times in pairs, or larger family groups, is an identified in Watamu Marine Reserve, and mammals when dolphin- and whale-watching, unforgettable sight. To quote recent visitors 138 individuals in the Kisite-Mpunguti Marine WMA and GVI have created best practices and to Watamu, the experience is “more exciting Reserve. The dolphins live in family groups of guidelines which also enhance the guest’s ex- than great white shark watching in South up to 25 individuals. perience of watching these amazing animals Africa”, while “watching these magnificent naturally in the wild. The two organizations With resident populations in certain areas, animals with young calves leaping out of the also provide training to the local community dolphin-watching boat excursions have be- water is a natural beauty to behold.” They operators to increase their knowledge of dol- come a popular tourist activity in Watamu can sometimes even be seen from land in phins and whales, encourage them to follow and Kisite over the last 20 years. These trips Watamu, as you sip a cold beer at the bar of good ecotourism practices and develop their are organised in Watamu by local community Ocean Sports or Hemingways hotels overlook- tour guiding skills. boat and tour operators such as Watamu Ma- ing the Marine Park. rine Excursions and the Watamu Safari Sellers Look out for the next issue of NATURALS Visitors can expect to see bottlenose and oc- Association. More recently, whale-watching as we look into sharks, billfish and sea turtles. casionally humpback dolphins inshore while tours during the humpback whale migration spinner dolphins are mainly found in deeper season in early June have also become a very Jane Spilsbury Dolphin and Whale Identification Photographer and Management Team at WMA; popular tourist attraction. This helps WMA offshore waters. Spinners are known to be the and Steve Trott is a marine zoologist and Chair- most acrobatic of dolphins with their breath- market Watamu as a destination of interna- man of Watamu Marine Association

sponsor 2014 Ecotourism Enterprise of the Year, Tours and Travel

19 20 guide’s eye

By Zarek Cockar

Educate your clients about the problems Kenya faces due to carelessly discarded lit- ter. Litter poses health problems to both humans and wildlife. It has no place in a Guiding natural wildlife area. As a guide, you are completely responsible for your clients’ ac- Ethics and Conduct tions and attitude towards the areas they visit with you. Similarly, if you are camp- In the first part of this series I gave an overview of the guide’s roles, and his/her ing, never leave campfires or cooking fires briefing procedures to clients before they set off for game drives and walks. In the unattended. When leaving the campsite second part I shall elaborate the etiquette expected from guides and guests during unattended for any length of time, ensure these excursions. that your fires have been completely extin- guished. Unless this is done, stray sparks A guide is expected to act a certain way while - Observe Park/Reserve/Conservancy speed can be carried by the wind and can start on safari with paying guests. Each Park/Re- limits. Be aware of smaller animals on bush fires. Always remember, you are try- serve/Conservancy has a set of rules or a code the road that could get run over if you are ing to MINIMIZE your impact. of conduct in place. As the guide, you are hon- speeding, such as snakes, lizards, birds or our-bound under the auspices of your KPSGA tortoises. - Do not give sweets and money to children certification to follow those guidelines and to on the roadside. Most rural children do clearly explain them to each set of clients that - Wildlife ALWAYS has the right of way. Do not have any access to dental services and you guide. not push wildlife off the road. Explain to handing out sweets will only cause their your clients when waiting for an animal to teeth to rot. These guidelines are put in place for a reason. cross so they too may understand the im- Failure to follow them could jeopardize the portance role that wildlife plays in Kenya. In high-density tourism areas such Sek- integrity of the ecosystem, the safety of your enani gate in Masai Mara, many of the clients and, ultimately, your career. Hopefully - Do not discard litter outside the vehicle. children have developed irreversible the points below will help to explain why each Provide a litter bag or bin in the vehicle for tooth decay, and a generation is growing of the guidelines is important. Many of these your clients’ waste. up with an increased risk of developing points must also be explained to your clients diabetes. Many tourists have not thought before your safari so that they are less inclined this through, and will come to Kenya with to push you to do something you are not com- their luggage full of sweets to hand out fortable with. to all the children they come across. Your guests must be made to understand that © Elsa’s Kopje, Kenya/Cheli & Peacock Kenya/Cheli Kopje, © Elsa’s

21 what they are doing is very detrimental paying lots of money to see African wild- you see another vehicle waiting patiently to the health of the children. Similarly, life in their natural habitat and to observe to view the sighting, you can wait a few handing out money at random is not their natural behavior. Do not take this minutes and then back off to let the other helpful. There is no accountability for this away from them. DO NOT purposely try vehicle in. If there are too many vehicles kind of apparent generosity, and it is not a to alter the animal’s behavior by throw- at a sighting, often the experience of soli- sustainable way to help the local commu- ing things or making loud noises. Resting tude and peace will be spoiled for your nities. Should your guests be interested in animals NEED their rest and recupera- guests and you may choose to continue making a donation, please point them in tion. Alert hunting animals NEED their driving to find another animal elsewhere. the right direction to deserving, sustain- full concentration. Do not take this away Too many vehicles can also distress wild- able institutions; there are numerous from them. We all know that clients will life and cause mothers to be separated government agencies, NGOs and charities sometimes pressure us to get closer to the from their young, or predators from their that would greatly appreciate donations animals than is safe or healthy. However, prey. This type of interference with the from your more socially-conscious clients. as KPSGA guides and custodians of our natural balance is unethical and should wildlife, it is important to educate our cli- be avoided. As above, use this opportu- - Keep a respectable distance from wildlife. ents by helping them to understand why nity to educate your guests and explain All animals, like humans, have a comfort harassing wildlife is wrong. what is happening so they do not become zone and different levels of alertness impatient. They will respect you for it. relative to proximity. Do not invade this - Do not crowd wildlife. If you see that comfort zone and alter their behaviour. there are already many other vehicles at Wildlife should ideally be aware of your a sighting, you can communicate with the presence, but not alarmed, afraid or ag- other guides to allow you to come in for Zarek Cockar is the Operations Man- gressive because of it. Your clients are a good vantage point after 10 minutes. If ager at Encounter Mara Camp.

22 ecowarriors announcement & NOMINEES

d e r c a o w w a arrior Responsible Tourism is #Why I Love Kenya he Eco-Warrior2014 Awards Over 50 tourism enterprises and of applicants were selected by the recognize the efforts, stakeholders applied for nomination panel using the rigorous nomination Tinnovations and exceptional and appointment of the winners criteria. achievements that promote of the 15 awards during the 8th sustainable tourism and enhance Edition of the awards, held in The following is a full list of tourism sustainability that’s directed 2014. Each applicant exhibited nominees for the panel to decide on at environmental conservation linked unique, exceptional and remarkable the eventual 15 Eco Warriors to be to communities through mutually achievements worthy of the presented at the gala dinner at The beneficial & equitable partnerships. Awards. However, only a handful Carnivore:

NOMINEES 6. Ecotourism Enterprise of the Year – Tour 10. Ecotourism Guide of the Year Operator a) Daniel Kasoo – The Safari Collection 1. Conservancy of the Year – Private a) Easy Go Safaris b) Henry Gathura – Selective Travels a) Borana Conservancy b) Gamewatchers Safaris Ltd c) Micah Kaleku - Kicheche Camps b) Ol Pejeta Conservancy c) Kobo Travels d) Onesmus Irungu - Rekero Camp d) Mlilo Community Tours and Travel e) Wilson ole Kasaine – Porini Safari Camps 2. Conservancy of the Year – Community e) Selective Safaris/Albatros Travels a) Namunyak Wildlife Conservation Trust f) The Safari Collection 11. Ecotourism Journalist of the Year b) Ngare Ndare Forest Trust g) UNIGLOBE Let’s Go Travel a) Fleur Ng’weno – Nature Kenya c) Olderikesi Wildlife Conservancy b) Nyambega Gisesa – Standard Group d) Selenkay Conservancy 7. Ecotourism Enterprise of the Year – e) Westgate Conservancy Airline 12. Ecotourism Student Innovation Award a) Airkenya Express a) Frankline Mogoi – Kenyatta University 3. Ecotourism Enterprise of the Year – b) Safarilink Aviation b) Rodgers Kisiang’ani – Dedan Kimathi University Lodge c) Ummi Njoka – Kenyatta University a) Keekorok Lodge 8. Eco-Rated Facility of the Year d) Vincent Ontita – Kenyatta University b) Severin Sea Lodge a) Basecamp Masai Mara c) Tawi Lodge b) Encounter Mara Camp 13. Ecotourism Training Program of the Year c) Kicheche Laikipia a) Dedan Kimathi University – Institute of Tourism 4. Ecotourism Enterprise of the Year – d) Kicheche Mara and Hospitality Management Tented Camp e) Medina Palms b) Maseno University – Dept. of Ecotourism, Hotel a) Encounter Mara Camp f) Porini Amboseli Camp & Institution Management b) Kiboko Luxury Camp g) Sanctuary Olonana c) Kicheche Mara Camp h) Sasaab Lodge 14. Ecotourism Student Host Organization of d) Kilima Camp i) Turtle Bay Beach Club the Year e) Porini Mara Camp a) LUMO Community Wildlife Sanctuary f) Sanctuary Olonana 9. Ecotourism Partnership of the Year – b) Mlilo Community Tours and Travel Community-Investor 5. Ecotourism Enterprise of the Year – a) Kobo Safaris Community Based b) Medina Palms a) Mlilo Community Tours and Safaris c) Ol Kinyei Conservancy b) Ngare Ndare Forest Trust d) Sasaab-Westgate Community 23 ecowarriors sponsors

Organizing partner Venue Sponsors

Media Sponsors

Trophy Sponsors Sponsors:

24 partnerships eco-warrior awards

By Gacheri Mbogori

The East Africa’s largest black rhino sanctuary, Ol Pejeta Conservancy, recognises that it is also impossible to carry out the work of protecting endangered species while excluding the communities as they form the Ol Pejeta Way: front line in the fight against the poaching menace. We rely on them for information that is vital in stop- Conservation That Touches Lives ping poaching before it happens. It is with this view that our approach has always been to marry both the For rural people in Kenya the heavily protected wildlife, which bring tourists indescribable plea- human and wildlife interests so as to work in a mutu- sure, are a frequent source of frustration and anguish. Not only are they competitors for living ally beneficial way. space but also known to cause damage to crops, the lifeline of our agrarian economy. This man versus wildlife situation is the main hurdle to be overcome when inspiring the rural communities It is in respect of this simple principle that Ol Pejeta to the cause of environmental conservation. The naïve assertion that their involvement should has consciously chosen to invest in building long- be organic as they have a vested interest in the preservation of their heritage ignores that the term community relationships. This commitment communities normally view the wildlife as a competing interest. forms the core of our operations, so much so it made it to our mission statement;

The Ol Pejeta Conservancy works to conserve wildlife, provide a sanctuary for great apes and to generate income through wildlife tourism and complementary enterprise for reinvestment in conservation and com- munity development.

Key to “the Ol Pejeta way” of community develop- ment is the avoidance of hand-outs, a system we believe would not only encourage but also nurture dependency. We aim for long-term empowerment by way of community development.

At the individual level we provide employment. More than 60% of our employees are recruited from the lo- cal community. Moreover, as far as possible, supplies for the lodges and hotels within the conservancy are sourced from local farmers and businesses. Our sup- pliers and employees in turn support entire families which form a network of people with a direct connec- tion to Ol Pejeta. Everyone knows someone who in one way or the other works for Ol Pejeta as such our success is of immediate relevance to them.

When empowering communities we seek to address the social-economic shortcomings of the region. The Kenyan government faces significant challenges in providing basic services in the Laikipia area. This cou- pled with Laikipia’s semi-arid climate means that wa- ter shortage and food insecurity are commonplace. Ol Pejeta’s neighbouring communities constantly contend with the extremes of poverty. The conservan- cy’s dedicated community development department works to identify and address their needs. Guided by regular socio-economic surveys we are engaged

25 in improving the quality of life of the roads in the area. Also, medical students is just now joining uni- ing on donor funding to cover their our neighbouring community in the facilities in the region such as dis- versity; a fete previously thought running costs. This allows a mea- long term. pensaries and hospitals have been unachievable. These university ad- sure of stability and continuity for refurbished and equipped. In some missions have gone a long way in the work we do. To address persistent famine and cases this has meant purchasing boosting morale among the young- drought Ol Pejeta runs an agri- equipment such as ambulances er students because for them the Over the last five years Ol Pe- cultural project that distributes and beds while in other instances glass ceiling has been shattered. jeta has disbursed more than 2,300-litre tanks for capturing such as that of Withare Dispensary The conservancy has also, through five million dollars on our com- water during the short-lived rainy it has meant building the hospital donor support, provided crucial munity projects. Our success can season. These tanks also regularly from scratch. support and help to improve the be proved by the fact that the Ol maintain existing dams and bore- learning environment in the neigh- Pejeta Conservancy model is in- holes. The conservancy also em- However we remain acutely aware bouring schools. Since 2005, 22 creasingly recognized and used ploys two agricultural extension of the temporal nature of these schools in Laikipia have received by donors as a means to achieve officers, who teach farmers “con- measures. It is in education that new classrooms, school uniforms, effective community development servation agriculture” using both a more permanent solution lies. In laboratories, libraries, water tanks, and poverty alleviation. However dry-land farming methods and drip Laikipia, many talented students biogas stations and even dairy the truest proof that our approach irrigation. This enhances their of are often excluded from secondary cows. In last year’s national exams is yielding fruit for conservation lies food security as they are no longer school because they are unable to one of the schools, Thome Boys in the community. Lepapa Yasoi, a reliant on traditional rain-fed agri- pay the required school-fees. Even Secondary School, emerged tops in form 2 student at Endana Second- culture. when they can afford it the schools the country. ary School, when tasked to explain often lack the necessary equipment why his community no longer killed The inadequate provision of health and facilities. To ensure that donor funding predators responded, “Everyone in care in the region is a result of the is channelled to the designated my village knows that Ol Pejeta dual challenges of access to medi- To tackle these problems these, Ol projects we strictly adhere to the pays my school fees. Ol Pejeta con- cal facilities and the capacity of Pejeta started a bursary fund which principle of sustainability. Ol Pejeta serves the wildlife which tourists existing facilities. To address this, has to date benefitted over 1,000 generates all funds required to run pay to see and so it is a benefit to Ol Pejeta develops and maintains students. The first group of these the organisation rather than rely- us to have the wildlife.”

sponsor 2014 Ecotourism Community Conservancy of the Year increase other forms of life and natural processes that support life, differ in complexity, with the work needed for us to succeed probably being significantly more complex (socially and behaviourally) than currently being attempted. LWF has taken a holistic approach to conservation, which is reflected The Laikipia Wildlife Forum (LWF), which is the member based in the coverage of the programmes and the way it works. Conserva- environmental conservation organisation belonging to and serving the tion in the LWF is broad based, and covers essential natural resources people of Laikipia, takes a holistic approach to conservation. and clearly links the well being of people to the health of the natural environment. People are as much a part of nature as other forms of LWF supports Water Resource User Associations on 24 rivers, Com- life, and their lives and livelihoods depend on the natural environment munity Forest Associations in 10 forests, and community conservan- being healthy; this is something many people forget or possibly don’t cies and grazing management committees in 13 pastoralist group know! ranches. LWF provides extension services and market links for 21 producer groups working with honey and indigenous plants (fair trade Success in conservation depends on how ready people are to do and organic certified), and are one of eight global sites helping to conservation; conservation cannot be left to conservation organisa- develop sustainable wild harvesting protocols for selected indigenous tions or “conservationists”. The task at hand is to turn everyone into plant species a conservationist in the broadest sense, because conservation is far more than about wildlife. Even if one is concerned about wildlife, as The secret to Laikipia being a modern-day wildlife conservation suc- we are in the LWF, we realise that conservation success for wildlife cess, is the people and their attitude, their willingness to experiment also comes down to a healthy functioning natural environment, which and take risks, challenge conventional wisdom, break down barriers, people need as well. However, it is clear that people’s readiness and to work together and lend support across the different boundaries to do conservation differs, and their readiness (or preparedness) is in this physically and ethnically diverse landscape. determined by a number of things, such as understanding, knowledge, motivation, organisation, quality of governance, leadership and so For more information visit on. Conservation interventions, or the things people do to enhance or www.laikipia.org or www.laikipiatourism.com 26 Ecotourism has been hailed as a tool for economic Join the development and environmental protection through funding conservation and scientific research, protecting fragile ecotourism and pristine ecosystems, benefiting rural communities, promoting development in poor countries, enhancing ecological and cultural diversity, instilling environmental Spirit awareness and a social conscience in the travel industry. How do I join Ecotourism Kenya? Membership To apply, visit the EK website, click on the Get Involved tab and Membership is open to all individuals, groups and organizations download the appropriate application form. Fill in the form and that promote sustainable tourism in Kenya. These include either scan & send to [email protected], or students, professionals, academic institutions, tourism and drop it off at the Ecotourism Kenya offices. conservation organizations, government departments, tour operators, travel agents, hoteliers, community-based tourism organizations, among others. What obligation do members of There are three categories of membership: Ecotourism Kenya have? • Corporate - Ksh.10,000 a year (January to December) All members of Ecotourism Kenya have a responsibility to protect • Community Based Organizations (CBOs) - Ksh.1,000 a year and enhance the natural and cultural environment in the areas • Individuals Professionals– Ksh.2,500 a year where they operate. Joining Ecotourism Kenya implies that one • Students – Ksh. 1,000 a year has undertaken to: be proactive and innovative in environmental programmes; to minimize waste and pollution of natural resources; to safely dispose of all wastes generated without Ecotourism Kenya Membership injury to the environment; to participate in the management of Benefits the natural areas where one operates; to comply with relevant Joining Ecotourism Kenya provides you with the following environmental legislation; to educate visitors about the natural opportunities: areas and local cultures; to observe the Kenya Safari Code and • EK membership certificate (corporates and CBOs) or card the Coast Code; to actively participate in programs developed to (individuals) promote sustainable tourism, including voluntary certification; • Use of the EK emblem in adverts and publications to have clear environmental goals and develop programs to • Free access to teaching and training resources achieve these goals, and to develop effective linkages with local • Listing on the EK website (corporates and CBOs) communities. • Monthly e-newsletters containing the latest news in tourism, and special offers for members. The biannual Naturals Magazine and the biennial EK Guide. • Full voting rights at the AGM • Discounted rates at EK events such as the Annual Ecotourism Conference, and the Eco Warriors gala dinner • Networking opportunities • Attachment and internship opportunities

KATO place, Longonot Road, Upper Hill, Nairobi. P.O Box 10146-00100 Nairobi, Kenya. Telephone: +254 020 2574059 | Mobile: +254 0726366080 Email: [email protected] | www.ecotourismkenya.org

27 eco-rated facilities

Ecotourism Kenya Eco-Rated Accomodation Facilities

4. Elephant Pepper Camp 9. Kinondo Kwetu 5. Joys Camp 10. Lake Country Club 6. Kicheche Laikipia Camp 11. Sopa Resort 7. Kicheche Mara Camp 12. Lake Nakuru Lodge 8. Porini Amboseli Camp 13. Larsen’s Camp Gold ecorated 9. Porini Mara Camp Bronze ecorated 14. Loisaba Lodges-Koija Starbeds facilities 10. Sanctuary Olonana facilities 15. Loisaba Wilderness 11. Sasaab Samburu 16. Malewa Lodge and Kigio 1. Basecamp Masai Mara 12. Sweetwaters Serena Tented 1. Amboseli Sopa Camp 2. Campi ya Kanzi Camp Lodge 17. Murera Springs Eco-Lodge 3. Cottar’s 1920’s camp 13. Turtle Bay Beach Club 2. Distant Relatives Ecolodge & 18. Naibor Camps Backpackers 19. Ol Moran Tented Camp 3. Ekorian’s Mugie 20. Ol Tukai Lodge Camp 21. Pelican Lodge 21. Lewa Safari Camp 4. El Karama Eco 22. Samburu Game Lodge 22. Little Governors Camp lodge 23. Samburu Sopa Lodge 23. Mara Bushtops Camp 5. JK camp 24. Saruni Safari Camp 24. Mara Explorer Camp 6. Keekorok Lodge 25. Satao Luxury Safari Camp 25. Mara Intrepids Camp 7. Kiboko Luxury 26. Sekenani Camp Silver ecorated facilities 26. Mara Plains Camp Camp 27. Sentrim Amboseli 27. Mara Serena Safari Lodge 8. Kichwa Tembo Tented 28. Voyager Beach Resort Camp 29. Voyager Ziwani Camp 1. Amboseli Serena Safari 28. Mara Siria Luxury Tented Lodge Camp 2. Banana House 29. Masai Mara Sopa Lodge 3. Baobab Beach Resort and 30. Medina Palms Welcome Our New Corporate Spa 31. Ol Seki Mara Camp 4. Bateleur Camp 32. Ollaro Lodge Members 5. Eagle View, Mara Naboisho 33. Porini Rhino Camp 6. Elsa’s Kopje 34. Rekero Camp Ecotourism Kenya is proud to welcome the following organizations. 7. Encounter Mara Camp 35. Rhino River camp We are proud to be associated with you. 8. Exploreans Mara Rianta 36. Samburu Intrepids Camp • 67 Airport Hotel • Somak Travel Limited 9. Forest Dream Beach Resort 37. Sarova Lion Hill • Enduata Sidai Christian Tourism • Technical University of Kenya 10. Governors Camp 38. Sarova Mara Game Camp & Conservation • Twiga Car Hire & Tours Ltd 11. Lodge 39. Saruni Samburu Lodge • Global Association of Homestay • Leisure and Travel Guides 12. Il Ngwesi Lodge 40. Serena Mountain Lodge Tourism operators (GAHTO) East Africa Ltd 13. Karen Blixen Camp 41. Severin Safari Camp • Intercultural African Homestays • Sustainable Travel & Tourism 14. Kicheche Bush Camp 42. Severin Sea Lodge • Kendirita Tours &Travel Ltd Agenda 15. Kicheche Valley Camp 43. Siana Springs • Kenya Association of Women in 16. Kilaguni Serena Safari 44. Sirikoi Lodge Tourism Lodge 45. Solio Lodge • La Crane Homestays 17. Kilima Camp 46. Subira House • Mlilo Community Tours & 18. Kipungani Explorer Camp 47. Tassia Lodge Safaris ltd 19. Kitich Camp 48. Tawi Lodge 20. Lake Elmenteita Serena 49. Tortilis Camp Camp * Members and Eco-Rated Facilities as at September 2014

28 Advertising rates 2015

Size Placement Cost in KShs. Quarter Page (80mm x 115mm) Inside pages 15,000 Half Page (170mm x 115mm) Inside pages 30,000 Full Page (200mm x 270mm) Inside pages 45,000 Full Page (200mm x 270mm) Inside Front Cover 50,000 Full Page (200mm x 270mm) Inside Back Cover 45,000 Full Page (200mm x 270mm) Back Cover 60,000

To place an advert in the upcoming issue, send your artwork in full color on a CD saved as Tiff, EPS or JPEG with a minimum resolution of 300dpi and accompanied by an actual size color proof in order to maintain color quality standards. If your artwork is not supplied with the color proof, EK will not be held responsible for color variation of any kind.

For Booking and artwork submission: Call 0726 366 080 or 020 257 4059 Or email [email protected]

About EK Publications Green Directory: Ecotourism EK Naturals This is a publication Kenya coast magazine: that showcases guide and This is a quarterly producers or suppliers ecotourism publication of green products Kenya guide: which is the mouthpiece on or services. This The guide profiles issues affecting includes recycled EK members, the tourism or 100% natural eco-rated tourism industry in areas materials, people or accommodation relating to facilities undertaking facilities and community based ecotourism organisations. EBook version can environmental impact assessments and be accessed at the EK’s website. EK and audits or consultancy services for sustainable members are entitled to a free basic tourism and environmental related tourism. listing in the guide. projects. Charges per listing are Ksh 250.

Ecotourism stickers: EK produces EK website: The website is EK’s face to the world. It stickers bearing messages on responsible outlines all EK programs and activities tourism and the community. These can be Final Stickers.indd 1 2/10/12 8:40:13 PM as well as all its members and eco obtained from EK offices in upper

Final Stickers.indd 2 2/10/12 8:40:15 PM rated facilities. hill at no cost for members and Final Stickers.indd 4 2/10/12 8:40:23 PM Visit www.ecotourismkenya.org for other interested parties. more details. 29 2014-20152014-2015 ECOTOURISM CALENDARECOTOURISM AT CALENDARA GLANCE AT A GLANCE october African Conference on Sustainable Tourism The African Conference on Sustainable Tourism (ACoST) will be held at Strathmore University 2014 from 23rd to 25th October 2014. The conference, whose theme is ‘Sustainability in Tourism: Making Tourism Count to Communities, Ecosystems and Businesses’, is a collaboration between Strathmore and the African Fund for Endangered Wildlife (AFEW)-Kenya that brings together academia, trade professionals, students and other industry experts. EK will be exhibiting at the conference, for more information visit the ACoST page on the Strathmore University website.

Waldorf Eco Fair november The 2014 Waldorf Ecofair will be held on the 1st and 2nd November at the Waldorf School in Karen, Nairobi. The aim of this year’s fair is to raise money for the Waldorf School while promoting 2014 a healthy lifestyle for body and mind. For more updates visit the Waldorf Ecofair Facebook page; visit EK at our stand during the Ecofair

Leadership and Mentorship Program – January to April 2015 intake

Under the Leadership and Mentorship Program (LMP), Ecotourism Kenya offers students internship opportunities that complement the students’ learning experiences and offers mentorship on careers aimed at developing professionals. Under this program the students gain invaluable experience at host institutions derived from EK’s membership, and also gain academic credits worthy enough to fulfil course requirements. Application for the January 2015 intake is ongoing. The deadline for application is 30th November, 2014. For more details visit the Leadership and Program section of the EK website, email [email protected] or call 020 257 4059 or 0726 366 080.

2015 Ecotourism Partnerships and Investment Symposium march Ecotourism Kenya is planning an Ecotourism Partnership and Investment Symposium which will be 2015 held in March 2015 in Nairobi; this will be followed by the EK Annual General Meeting , dates will be confirmed and communicated to members and other stakeholders. Branded under the theme ‘Forging Ecotourism Investment in Communities,’ this interactive forum invites all interested parties and stakeholders including: tourism investment firms, private and community conservancies, tour operators, hoteliers, camp operators, community development agencies, community-based tourism enterprises, government agencies, non-governmental organizations, marketing and consultancy firms, the media among others. The aim of the forum is to promote ecotourism standards through the development of partnerships and investment opportunities in Kenya and beyond. The activities for the forum will range from workshops and exhibitions, presentations, business meetings and plenary sessions. Further information will be provided later. For more details contact EK via email at [email protected] or call 0726 366 080 or 020 257 4059.

30 2014-2015 ECOTOURISM CALENDAR AT A GLANCE

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