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BARB for BASE Insight Forum Tracking the on demand generation 14th March 2018 Our strategic priorities TV set usage is stable Average daily minutes: All individuals 4+ 251.7 251.8 249.2 2015 2016 2017 Source: BARB Panel TV sets are increasingly used for other activities… Average daily minutes: All individuals 4+ Live & 7-day timeshift 8-28 day timeshift Unmatched content 31 35 41 +32.3% vs 2015 2015 2016 2017 Source: BARB Panel Unmatched content includes 29+ day timeshift and viewing non-broadcast material such as box sets, SVOD services and computer games …particularly by young adults Average daily minutes: 16-34 year olds Live & 7-day timeshift 123 8-28 day timeshift Unmatched content 61 +38.6% vs 2015 44 52 2015 2016 2017 Source: BARB Panel Unmatched content includes 29+ day timeshift and viewing non-broadcast material such as box sets, SVOD services and computer games We know which device is used for other activities % of unmatched content by delivery device 34% TV (e.g. Smart TV apps) 32% 26% Games console 35% 9% Virgin box 6% 7% Internet box (e.g. Apple TV) 7% 6% Sky box 6% BluRay/DVD 6% All individuals 4+ 3% 16-34 year olds 6% YouView box 5% 4% Freeview box 1% 2% Now TV box 2% 3% Other devices 2% Source: BARB Panel 1st January-31st December 2017 Unmatched content includes 29+ day timeshift and viewing non-broadcast material such as box sets, SVOD services and computer games SVOD services are increasingly popular Homes with subscription (millions) Q4 17 vs Q4 16 11 Any service +23 10 9 8 +25% 7 Netflix 6 5 Amazon Prime Video +41% 4 3 2 +40% 1 Now TV 0 Q1 14 Q2 14 Q3 14 Q4 14 Q1 15 Q2 15 Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16 Q1 17 Q2 17 Q3 17 Q4 17 Source: BARB Establishment Survey SVOD = Subscription Video On Demand The majority of young adults have access to SVOD Living in a home with at least one subscription 70% Any service 60% 50% Netflix 40% 30% Amazon Prime Video 20% Now TV 10% 0% Children 16-24 25-34 35-44 45-54 55-64 65-74 75+ Source: BARB Establishment Survey Q4 2017 SVOD = Subscription Video On Demand Computer devices add <1.5% to TV set viewing Viewing time on tablets, PCs and smartphones 1.5 1.2 Billion 0.9 minute s per week 0.6 0.3 0.0 May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb 2016 2017 2018 Source: BARB TV Player Report Includes all TV player apps audited to BARB specifications Smartphones are growing Proportion of non-TV set viewing by device 47% 47% 46% 46% 45% 45% 38% 38% 37% 37% 36% 34% 18% 20% 19% 16% 16% 16% Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Smartphone PC Tablet Source: BARB TV Player Report Includes viewing to all audited TV player apps on tablets, PCs and smartphones Young adults are less reliant on the linear schedule % of consolidated seven-day TV set viewing that is not live at the time of broadcast 22.4% 18.0% 19.6% 19.1% 14.3% 15.0% 10.6% All 4+ Children 16-24 25-34 35-44 45-54 55+ Source: BARB Panel 1st January-31st December 2017 Online TV audience profiles On demand Live streaming 57.9% 56.1% 43.3% 40.4% 38.3% 31.8% 29.3% 29.2% 31.1% 14.9% 10.3% 3.5% Women 16+ Men 16+ 4-15 16-34 35-54 55+ Source: BARB Panel (1st January-31st December 2017) Includes viewing to all audited TV Player apps on PCs and tablets Computer devices are more likely to be used on demand Viewing time on tablets, PCs and smartphones 1.5 All viewing 1.2 Billion 0.9 minute s per On demand week 0.6 0.3 0.0 May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb 2016 2017 2018 Source: BARB TV Player Report Includes all TV player apps audited to BARB specifications The most watched online TV programmes in 2017 LIVE Average Average Channel Programme ON DEMAND TV player Programme STREAMING Streams (k) Streams (k) 1 Love Island: 24/07/17 ITV 2 249.1 Three Girls: S1 E1 BBC iPlayer 611.3 2 Love Island: 02/07/17 ITV 2 240.1 Love Island: S3 E29 ITV Hub 541.2 3 Love Island: 18/07/17 ITV 2 232.1 Love Island: S3 E23 ITV Hub 535.2 4 Love Island: 09/07/17 ITV 2 231.9 Three Girls: S1 E2 BBC iPlayer 516.1 5 Love Island: 11/07/17 ITV 2 229.9 Love Island: S3 E35 ITV Hub 514.2 6 Love Island: 10/07/17 ITV 2 228.1 Love Island: S3 E38 ITV Hub 509.9 7 Love Island: 17/07/17 ITV 2 226.1 Love Island: S3 E37 ITV Hub 506.6 8 Love Island: 03/07/17 ITV 2 225.4 Love Island: S3 E17 ITV Hub 500.0 9 Love Island: 12/07/17 ITV 2 224.0 Love Island: S3 E41 ITV Hub 496.4 10 Love Island: 25/06/17 ITV 2 221.8 Love Island: S3 E30 ITV Hub 494.2 11 Love Island: 23/07/17 ITV 2 221.6 Love Island: S3 E27 ITV Hub 493.5 12 Love Island: 19/07/17 ITV 2 221.5 Love Island: S3 E31 ITV Hub 493.2 13 Love Island: 16/07/17 ITV 2 220.7 Love Island: S3 E6 ITV Hub 488.6 14 Love Island: 29/06/17 ITV 2 218.4 Love Island: S3 E32 ITV Hub 485.9 15 Love Island: 28/06/17 ITV 2 209.6 Love Island: S3 E39 ITV Hub 485.4 16 Love Island: 27/06/17 ITV 2 209.3 Love Island: S3 E36 ITV Hub 484.0 17 Love Island: 05/07/17 ITV 2 202.7 Love Island: S3 E34 ITV Hub 481.5 18 Love Island: 13/06/17 ITV 2 202.2 Love Island: S3 E33 ITV Hub 480.3 19 Love Island: 04/07/17 ITV 2 201.2 Love Island: S3 E25 ITV Hub 480.2 20 Love Island: 13/07/17 ITV 2 196.1 Doctor Foster: S2 E4 BBC iPlayer 478.5 Source: BARB TV Player Report All viewing on tablets, PCs and smartphones The measurement challenge We report linear and on-demand viewing on TV sets… Average audience 874k 843k 782k 813k 782k 799k The Tunnel: Vengeance Sky On Demand post-broadcast (<28 days) Timeshift (excl Sky On Demand) 474k 500k 514k Live Sky On Demand pre-broadcast 282k 219k Ep 1 Ep 2 Ep 3 Ep 4 Ep 5 Ep 6 Source: BARB Panel, All individuals 4+ …and on other devices Average audience BBC iPlayer pre-broadcast 469k 643k (27th Jul-9th Aug 17) Day of linear broadcast 766k 768k (10th Aug 17) Top of the Lake: S2 E3 Timeshift & BBC iPlayer (up to 7 days) 737k 799k Timeshift & BBC iPlayer (8-28 days) 510k 582k TV Set Tablets PCs Smartphones Source: BARB Panel/TV Player Report Viewing on tablets, PCs and smartphones is assumed to have an average viewer per view of 1.0 The on demand generation Watching over two hours of broadcast TV (daily Heavy use of games consoles Less likely to use DVD/Blu-Ray devices The growing popularity of Netflix Thank you March 2018.
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