“The is truly America’s Media Watchdog. They don’t just growl ... they bite!” THE HONORABLE ZELL MILLER Former Senator

“Perhaps no conservative organization does work as important as the Media Research Center does. TABLE OF CONTENTS It’s an indefatigable watchdog, exposing the crudities, Letter from the President ...... 1 omissions, and inequities of our News Analysis Division ...... 2 corrupt Fourth Estate.” Free Market Project ...... 4 RICHARD LOWRY Times Watch ...... 5 Editor, National Review CNSNews.com ...... 6 “Tell The Truth!” Campaign ...... 8 “The MRC is in the forefront of battling MRC: Source of it All ...... 9 this smothering, monolithic culture. Publications ...... 10 It plays a crucial, uniquely effective Impact: TV, Radio, Print ...... 12 watchdog role in exposing media bias and The MRC DisHonors Awards ...... 14 partisanship. Conservatives should MRC Internship Program ...... 16 applaud – and financially support! – the splendid work being done by Brent Bozell Inside the MRC ...... 17 and his intrepid, courageous colleagues.” MRC Leadership...... 18 STEVE FORBES 2004 Financial Report ...... 20 Editor-in-Chief, Forbes magazine A Message from L. Brent Bozell III The impact of the Media Research Center in 2004 can’t be overstated. It’s important that we examine what we did so successfully last year because it serves as a benchmark for what needs to be done going forward. In 2004 we unveiled our “Tell The Truth!” campaign, the most intensive effort ever to expose, confront, and neutralize the leftist media who, we pre- dicted correctly, were going to try everything, including character assassination, to elect a liberal to the Presidency while derailing the war on terror. The goal was as ambitious as it was straightforward: reach a cumulative audience of 50 million Americans every week exposing the Left’s manipulation of the news in order to make the leftist media themselves an issue in the campaign. We tested the concept in April and when we tabulated the results we had reached 51 million Americans weekly. We rolled out the campaign in late June and in July we registered 59 million weekly; in August it was 61 million per week; September, 68 million. By late October we were reaching 72 million, and by December we had reached 95 million households weekly. We declared that nothing the leftist media tried would go unanswered from us and the more outrageous their efforts, the louder would be our response. And God knows they were outrageous. When they tried to package first Howard Dean, and then John Kerry as “moderate” and even, believe it or not, “conservative” – we pounced. When they completely blew out of proportion the Abu Ghraib prison scandal to besmirch the American military – we hit back hard. When they tried to sell America on the idea that the very healthy economy we were enjoying last year was, in fact, a disaster – we exposed them. And then, in desperation, they pushed the nuclear button of character assassination, which I had predicted in my book, Weapons of Mass Distortion: The Coming Meltdown of the Liberal Media, would happen. On September 8, Dan Rather and CBS unveiled the forged National Guard documents “proving” George Bush was AWOL in 1971. But Dan Rather and CBS were caught flat-footed. Who exposed the fraud, and broke the story? The MRC. On Election Day, the public knew what the leftist media were trying. And they weren’t buying it. In fact, a day didn’t go by when the MRC was not active in the public policy conversation confronting and neutralizing left-wing “news” media attacks. If you flipped on your radio to listen to Rush Limbaugh, or , or Paul Harvey, or , or any one of the hundreds of radio talk show hosts around the country, you heard them using our material to expose the leftist press, day after day. If you flipped on the TV, we were there day and night as well, on FNC, on CNN, on MSNBC, exposing liberal distortions. If you read the papers or news magazines, you saw us in action. But there was more. We had giant billboards with our “Tell The Truth! Don’t Believe the Liberal Media!” message around the country. We ran full-page print ads. We ran saturation national TV ads, as well as radio ads. Our news service, CNSNews.com, was breaking and placing stories all over the country. Our Free Market Project was exposing the leftist media attacks on the business community. On and on it went and, in the end, we won. But let us be clear about what it is we won. We won a battle – a hugely important battle, to be sure – but the war continues. The political Left is bitter, angry, and is stopping at nothing to derail the conservative movement. They have billions of dollars, literally, at their disposal. And they still have the leftist media as their most important ally in their struggle. The leftist media have been weakened, but they still dominate. They must be confronted, and they must be neutralized. And so our work must continue. Sincerely,

L. Brent Bozell III MRC Founder and President

1 News Analysis Division The Leader in Documenting, Exposing, and Neutralizing Liberal Media Bias The News Analysis Division of the Media Research Center is dedicated to documenting, exposing, and neutralizing liberal media bias. It has done this relentlessly and effectively for the last 18 years, making it America’s most reliable and respected media watchdog. The News Analysis Division Team Standing Left to Right: Megan McCormack, Jessica Barnes, The work of the News Analysis Division is unprecedented. Ken Shepherd, Kristina Sewell, Brian Boyd, Geoff Dickens, The Division records up to 40 national news programs every Michelle Humphrey, Michael Chapman. day, and each day its team of analysts closely monitor the major Sitting Left to Right: Tim Graham, Brent Baker, Rich Noyes. networks (CBS, NBC, ABC), cable news networks, and news Not pictured: Brad Wilmouth. discussion programs. Their story summaries and transcripts are after each program ends. Transcription is eased because the filed in the MRC’s specialized News Tracking System database. software captures the closed-captioning text, and each recorded From there, the documented examples of liberal bias are further program is linked to the News Tracking System database. DVDs analyzed by the Director of Media Analysis, also provide long-term storage that will outlast videotapes, and it Director of Research, and the Vice President puts the MRC archive into a digital format more amenable with of Research, who then select, daily, the most immediate Web posting and with productions such as the MRC important examples of bias for publication annual gala and awards dinner. on the MRC Web site and in MRC publica- The Center’s archive holds 37,000 videotapes, which are being tions, such as Media Reality Check, Notable converted to digital video disks, and 8,000 DVDs. The Quotables, Special Reports, Cyber Alerts, as well complete archive, as of December, totaled 247,000 hours as in press releases and announcements. of programming, the largest broadcast news archive in Since its inception in 1987, the MRC the world. No other organization operates such a has recorded and archived news program- massive and easily accessible archive. As a ming on videotapes. With the introduction of the consequence, other groups, including top media, DVD (digital video disk) and DVR (digital video send their research requests to the MRC. Last recording) technology, the Center decided to fully year, more than 140 research requests were convert its entire taping system to DVD in 2004. answered, for such entities as The ambitious project eliminated the need for VCRs Channel, Columbia Journalism Review, Janet and now all recording of news programs is done through Parshall’s America, and ABC News 20/20. software that stores the video onto massive computer hard Outside of the DVR conversion, the drives from which it can later be combined and transferred, News Analysis Division in 2004 released a in three-hour blocks, to actual DVDs. The conversion started barrage of studies, press releases, faxes, email in July and was completed in December. alerts and Web site reports. These included Currently, 16 DVR hard-drive computers 249 CyberAlerts, a near-daily Web-posted analysis of the previous and 12 PCs with the DVR software record 461 night’s news, sent to more than 14,000 national leaders. The hours of news programming every week (1,844 Division further produced 58 editions of Media Reality Check; hours every month). MRC media analysts view 28 major press releases; five Special Reports; and 26 editions of shows on computers at their desks just minutes Notable Quotables, including the Best of Notable Quotables 2004 Left: MRC’s video archives. Below: – the awards for the worst liberal reporting cited in numerous Webmaster Mez Djouadi and Systems newspapers, on radio and on the Web. President Bozell also Administrator Ryan Welch beside the wrote 53 op-eds for his nationally syndicated column. MRC’s new Digital Video Recording tower. The work and experts in the Division were cited in more than 700 media outlets. These venues included some of the most influential media in the country, such as Fox News Channel, CNN, MSNBC, CNBC; on top nationally syndicated programs like , Hannity & Colmes, and The O’Reilly Factor; on major Web outlets like Drudge Report; and in major print outlets such as USA Today, New York Times, Wall Street Journal, Chicago Tribune, Investor’s Business Daily, National Review, Human Events, and the New York Post. 2 “What drives American Other 2004 News Division Projects civilians to risk death in Iraq? In this economy it ☛ The MRC’s Media DisHonors dinner took place in March. More than 850 conservative may be, for some, the only guests were delighted by Rush Limbaugh’s job they can find.” surprise appearance. In his remarks, Rush praised the MRC’s effectiveness: “What they LIBERAL BIAS QUOTE OF THE YEAR publish makes all the difference in the world and DAN RATHER • CBS EVENING NEWS inspires others to follow in their lead footsteps.” March 31, 2004 – the day four American civilians The next day on his radio show, Rush told his were killed and mutilated in Fallujah, Iraq. 14.5 million listeners about the wonderful time he’d had at the MRC event and endorsed our Number of News Analysis Division efforts to combat the liberal media. Products Released in 2004 ☛ In July, the News CyberAlerts ...... 249 Division produced Bozell Syndicated Columns ...... 53 reports on coverage Media Reality Checks ...... 58 of the Democratic Notable Quotables ...... 26 National Convention Press Releases...... 28 – two reports a day – that were published Special Reports ...... 5 every day by the Worst of the Week...... 26 New York Post, the No. 7 paper in the country in terms of circulation (590,000 readers a day). The same was done for the Republican National Convention in August.

☛ As part of the MRC’s Tell The Truth! 2004 campaign, the News Analysis Division handed out a “Worst of the Week” award for the worst bias of the preceding week. These report cards on the media’s liberal bias proved to be quite a hit with radio talk show hosts, many of whom booked MRC spokesmen on a regular basis to reveal the “winners” each week. In the closing days of the presidential campaign, the MRC published a lengthy Special Report recognizing the 10 worst media distortions of Campaign 2004. Topping the list (of course): MRC Catches NBC Putting Dan Rather’s Forgery Fiasco. “I LIE” on Picture of Bush NBC Nightly News ran a presidential election story on October 4 with a graphic of President “The MRC has become an indispensable Bush’s face in front of the word “FAMILIES,” but at an angle such that the word “ILIE” was directly resource for anyone interested in how in front of Bush’s mouth for a full 16 political attitudes shape news coverage. seconds. Coincidence? Thanks to the Its most illuminating technique is the watchful eyes of the MRC’s News Analysis Division, which caught the simplest: It monitors journalists' words and stunt, the story was picked up by the quotes them. What it has found time and Drudge Report, Rush Limbaugh, and was posted on Limbaugh’s Web site. time again is a skew to the left: a tendency With this story, the MRC broke last to celebrate, echo, or defend Democrats, year’s record of 146,000 daily visitors to its Web site — this time, more than liberals, and left-of-center ideas....” 176,000 people logged onto the MRC to read the “ILIE” CyberAlert. JEFF JACOBY • BOSTON GLOBE • AUGUST 24 “Some of Kerry's Biggest Fans Are in the Press” 3 Free Market Project The Free Market Project also completed three Educating America by major research projects, Educating the Media included in FMP Special Reports, in the second The Free Market Project (FMP) is the nation’s half of 2004, all of which most respected source for auditing the major media’s garnered national atten- coverage of the free enterprise system. The Project also tion. These included: provides journalists and the public with common sense “Destroying America to Save explanations of economic issues, information that the World” – a detailed clearly defines and defends free markets. account of liberal media bias The FMP underwent a transition in 2004. In June, about global warming. veteran journalist Dan Gainor took the reins as FMP Director. In September, Herman Cain, the former CEO “One Economy, Two Spins” – a study documenting of Godfather’s Pizza, Inc. and one of the most effective exactly how the media gave positive coverage to President Clinton and negative coverage to President and eloquent defenders of the free market system, became Bush during similar economic circumstances. the Project’s National Chairman. Those changes led to a significantly enhanced “Supersized Bias media presence for the operation. In the three-month II” – an update of span from October through December, FMP made an earlier FMP national headlines on numerous instances, including: study completed by Research ● Two appearances by Herman Cain on Fox Director Rich News Channel’s Your World with . Noyes, which found an anti-food ● Op-ed placements in Investor’s Business Daily, industry bias in Washington Times, Human Events Online, and stories about food Foxnews.com. and obesity. Herman Cain, National Chairman of ● Nineteen appearances on shows, the FMP, appeared on several television As 2005 unfolds, including the Linda Chavez Show, the Right news shows throughout the year to the liberal media discuss FMP research and reports. Balance with Greg Allen, the Chuck Harder continue to pro- Show and Battle Line with Alan Nathan. mote, either through ignorance or design, much ● Print media coverage in the Washington economic nonsense. This is evident in the coverage of Times, Richmond Times-Dispatch and Social Security reform, tort reform, tax cuts, and climate change, among other stories. These are some of the Contacto magazine. issues that the Free Market Project is already addressing, ● FMP was featured in Human Events as the providing the public and the media with the economic “Conservative Spotlight” for the December facts that support free enterprise. 20 issue.

FMP NATIONAL CHAIRMAN FMP’s mission is Herman Cain ...... Former President and Chairman of Godfather’s Pizza, Inc. to audit the major FMP BOARD OF ADVISERS media’s coverage of Bruce Bartlett ...... Senior Fellow – National Center for Policy Advisers economic issues and John Berthoud ...... President – National Taxpayers Union Steve Moore ...... President and Founder – Free Enterprise Fund provide common John Drescher ...... Senior Fellow – The Discovery Institute sense explanations Dr. Richard Ebeling ...... President – Foundation for Economic Education of economics for Dr. Jeffrey Herbener ..... Chairman, Department of Economics – Grove City College Dr. Felix Livingston ...... Professor of Economics and Business – Flagler College journalists and the Dr. Walter E. Williams ... Distinguished Professor of Econ. – George Mason University public, in defense Daniel J. Mitchell ...... McKenna Senior Fellow in Political Econ. – Heritage Foundation of America’s free Dr. Gary Wolfram ...... Professor of Economics & Political Econ. – Hillsdale College enterprise system.

4 Times Watch Documenting & Exposing the Liberal Political Agenda of Times Watch, MRC’s project During the year, Waters published dedicated to documenting and exposing several op-eds at National Review Online. the liberal bias of the New York Times, Besides an op-ed on the Times’ biased built on its successful 2003 debut and coverage of Bush’s Martin Luther King Day consolidated its position as the leading plans, NRO ran a Times Watch opinion authority on the Times’ bias in 2004. piece on the paper’s slanted The Times Watch project documents obituary; a dissection of a rant from former the liberal bias of the New York Times by editor Howell Raines; and a review of analyzing the paper on a daily basis and plagiarizing-reporter Jayson Blair’s self- The special “Topic Index” section exposing it via daily web and e-mail serving memoir. of TimesWatch.org makes it easy to find biased NYT quotes and articles publications. Led by Director Clay Waters In September, Times Watch issued a on more than 1,200 topics from in 2004, Times Watch produced an average special report, Double Standard: Times Tars the AARP to World War II. of three critiques of the paper daily (11 Swift Boat Vets, Plugs daily during the Democratic and False ‘Bush AWOL’ Story, An op-ed piece by Waters on the Republican conventions). which documented Times’ last-minute attempt to make an The project how the Times pursued anti-Bush scandal out of missing saw strong growth Democratic charges explosives in Iraq appeared in the Jewish during the election that Bush failed to Press newspaper in October. year. The Times fulfill his National On election eve, Times Watch issued Watch Web site, Guard obligations the Top Ten Distortions by the Times in TimesWatch.org, yet dismissed Vietnam con- Campaign 2004, which reviewed the ended 2003 drawing troversies involving Kerry as partisan and worst of the paper’s campaign coverage. an average of 2,500weekday visitors. “unsubstantiated.” Top blogger Insta- This report was excerpted in the “Media By the end of Campaign 2004, the site pundit linked to the report, resulting in a Watch” column of the New York Post. was capturing 4,700 visitors daily. More record 19,300 visitors on a single day to The project’s annual ‘Quotes of Note’ than 1,600 public policy leaders subscribe TimesWatch.org. Worst of 2004 edition was cited in the to the Times Watch e-mail product, Pittsburgh Tribune-Review. the Times Watch Tracker. Clay Waters could also be heard Times Watch also garnered TIMES WATCH SPECIAL REPORT in 2004 commenting on Times’ dramatic press coverage in 2004. In campaign coverage on Fort Wayne January, the Jewish Press reprinted The Top 10 Distortions by and Oklahoma City radio, and he Times Watch’s “Top Ten Lowlights the Times in Campaign 2004 provided quotes for a Family News of the Times in 2003.” The March in Focus story on biased economic issue of The American Enterprise 1) Kicking Off the Campaign with Anti-Bush Bias coverage in the Times. In addition, magazine included Waters’ article 2) Misrepresenting the 9/11 Report Ann Coulter’s best-selling book, “Public Lives of Liberals,” exposing 3) Suggesting Political Motivation Behind How To Talk To A Liberal (If You the liberal slant of the Times’ Terror Warnings Must), cited Times Watch. “Public Lives” feature. 4) A Tale of Two Campaign Tactics: "Homespun" April saw the release of the book Kerry vs. Cynical Bush “Times Watch The Battle for Augusta National, by 5) A Double Standard on Acceptance Speeches [provides] consistently Sports Illustrated’s Alan Shipnuck. 6) Conspiracy Theorizing on Bush's Debate “Bulge” trenchant analysis The book featured several commen- 7) Slamming Bush's "Intolerance of Doubt" of the distortion and taries from Clay Waters on the ad- 8) Tarring “Unsubstantiated” Swift Boats Veterans, vocacy role former Times Executive bias that have come to Plugging False Bush “AWOL” Smear Editor Howell Raines played in define the news cover- 9) The Times' Distorted Voter Guide pushing feminist Martha Burk and age provided by the her anti-Augusta National Golf Club 10) “Looted Iraqi Explosives” Scoop: Bombshell New York Times.” crusade onto the national agenda. JEWISH PRESS 5 CNSNEWS.COM – Cybercast News Service THE RIGHT NEWS. RIGHT NOW. The Cybercast News Service – CNSNews.com – enjoyed authoritative materials, nimble enough to move with speed, a watershed year in 2004. The organization made the successful and diligent enough to produce unimpeachable and ground- transition from a general news agency to an investigative news breaking news. And it is resulting in massive growth for service and, in the process, broke two of the most explosive CNSNews.com, which is, today, one of the largest news Web news stories of the year. sites in the country. The first came Sept. 9, 2004, when CNSNews.com, the The audience for CNSNews.com is ever-growing. In 2004 Internet newswire of the Media Research Center, became the it logged 22,882,266 readers, an increase of 10,000,000 first credentialed news agency in the world readers from the previous year and an to expose the gross deficiencies in the average of more than 1.9 million readers documents used in a CBS 60 Minutes each month. These same readers report to attack the National Guard ser- downloaded more than 51 million vice of President Bush. As the CBS story pages of news, commentary, analysis, was unfolding, MRC staffers noticed what and editorial cartoons directly from the others on the Internet did – the CNSNews.com Web site. appearance of forgery. CNSNews.com These readers constitute what is utilized its resources to contact three referred to as the ‘retail’ audience of document experts, each of whom CNSNews.com – those who access independently confirmed serious CNSNews.com directly. But that is only CNSNews.com was the first to break the problems with the documents. story on CBS’s efforts to smear President the beginning. There is also a ‘wholesale’ CNSNews.com then published the Bush and affect a presidential election. audience, which is comprised of the many report, which was picked up by the broadcasters, publications, and news Drudge Report and Rush Limbaugh, organizations that use CNSNews.com reaching millions of people. By the material in their own news coverage, along evening of Sept. 9, the story was no with other Internet sites that carry our longer about the President’s National distinctive Cybercast streaming news Guard service but the faulty documents service. used to attack it. Wholesale news users in 2004 The second story came less than one included such broadcasters and notable month later when CNSNews.com news organizations as Fox News and published exclusive Iraqi documents Rush Limbaugh, Sean Hannity and the demonstrating the extensive ties Boston Globe, National Review and the between Iraqi dictator Saddam Hussein CNSNews.com reporter Robert Bluey Pittsburgh Post-Gazette. on FNC to discuss Rathergate. and various terrorist groups, as well as Citations of CNSNews.com material Hussein’s acquisition of weapons of mass destruction. Unlike are increasingly growing beyond the conservative media into the the documents used in the CBS 60 Minutes National Guard broader establishment press. A search of the Lexis-Nexis database story, those in the CNSNews.com article on Iraqi weapons of – the Gold Standard of media tracking – shows millions of other mass destruction were reviewed by numerous experts who came people are reading CNSNews.com material through publications to identical and like the , United Press International, the Dallas independent conclu- Morning News, Scripps Howard News Service, CBS Marketwatch, sions, resulting in a the New York Sun, the Orlando Sentinel and the Sacramento Bee, bulletproof report of to name just a handful. unquestioned accuracy. International and specialty media also showed increasing use These and other of CNSNews.com material in 2004. For example, Aviation Daily, significant achieve- the highly respected publication of the commercial airline industry, ments during the took note of our work to uncover apparent efforts to sink plans course of the year were to allow pilots to arm themselves against on-board terrorists. CNSNews.com was the first the result of a compact Toronto Star Newspapers picked-up on our in-depth coverage of credentialed news agency to report and dedicated staff the spread of homosexual ‘marriage’ in Australia, while the All on the concerns raised by the that is resourceful Africa News Service ran reports about our coverage of increasing Swift Vets and POWs for Truth. enough to gather the concerns over terrorists possibly using commercial freighters 6 licensed in Liberia to launch future attacks. Respected political dispatches, including National Journal’s Political Hotline and the White House Bulletin Frontrunner, also availed themselves of CNSNews.com coverage in 2004. Our retail and wholesale audience combines for an astonishing readership of up to 50,000,000 each week, a figure that varies slightly from week to week based on news cycles, and reflects well on the organization. Much of this audience growth was fueled by our Headline News Service, an innovative, no-cost means by which Web sites can provide CNSNews.com to their visitors. The HNS product was rolled-out in 2004, and an aggressive promotion of the product is planned for 2005, further growing the site’s readership. As with any news organization, the most critical element of The CNSNews.com News Team success lies in the editorial product and its presentation to the (Standing left to right): Susan Jones, Kathleen Rhodes, public. Other significant editorial achievements in 2004 include: Scott Hogenson, Melanie Hunter, Jeff Johnson, David Thibault, ✔ CNSNews.com was the only independent Internet Marc Morano, Randy Hall. Not pictured: Eric Pairel, Patrick Goodenough and Julie Stahl. news agency to provide staff coverage of both the Republican and Democratic National Conventions and Election Night proceedings at the campaigns of Members of Congress Thank the MRC George W. Bush and John Kerry. ✔ CNSNews.com provided extensive, authoritative, and and CNSNews.com for a “Job Well Done” detailed reporting on John Kerry’s anti-war activities It was the quick work of the MRC, particularly during his association with the group Vietnam CNSNews.com Managing Editor David Thibault, Veterans Against the War during the 1970s. CNSNews.com reporter Robert Bluey, and FMP Director Dan Gainor that broke the story on CBS and Dan Rather’s ✔ CNSNews.com was the first credentialed news agency use of forged documents to smear President Bush’s service to report on the concerns raised by the Swift Boat record in the National Guard. That great investigative work, Veterans For Truth. made possible by MRC supporters, sparked a storm of media ✔ CNSNews.com’s exclusive reporting from a worldwide coverage and investigative work that has rocked CBS and global warming conference in Buenos Aires exposed the liberal media elite and made many Americans aware of how even liberals don’t believe the controversial Kyoto media bias. In gratitude, 39 Protocols will reduce climate change. members of Congress sign- The response by its audience to the transition of ed a letter thanking the CNSNews.com to an investigative and enterprise news agency MRC for a job well done. in 2004 is significant and encouraging, and CNSNews.com antici- pates further increases in both audience and reputation in 2005. THE LETTER READ: “Congratulations and Today, CNSNews.com is one of thank you on a job well the largest news Web sites in the country. done! “Your ground breaking discovery of the forged National Guard docu- ments – aired on CBS – displayed your diligence and attentiveness in combating media bias. Your work is greatly appreciated. “It is discoveries like this that will pave the way for other media inaccuracies to be brought into public view. Fortunately for all of us, you had the will and the know-how to make this happen.”

7 Neutralizing the Liberal Media with the $2.8 Million “Tell The Truth!” Campaign

In June, the Media Research Center The MRC also purchased advertising launched the largest outreach campaign on Direct Response TV, Fox News in its 18-year history, “Tell The Truth!” Channel and PAX TV. An e-mail a $2.8 million campaign to expose and campaign was launched in October, neutralize liberal media bias in 2004. To targeting grassroots activists and reach that goal, the MRC implemented providing them with the means to send a plan – which is now ongoing – to give hundreds of thousands of messages to at least 50 million Americans every the news networks’ headquarters. That single week the evidence of the liberal campaign overlapped with a grassroots bias of the major media. membership drive by e- To start, the MRC mail, which provided used its existing “Tell The Truth!” products to aggressively information to MRC promote the campaign. supporters. This drive These included the daily added an additional e-mail CyberAlerts, 29,000 new members to The MRC’s “Tell The Truth!” Media Reality Check the MRC. Tens of campaign advertisements (full-and half-page). faxes, TimesWatch.org, thousands of bumper four major Special stickers, coffee mugs, corresponding market audience to Reports from the Free pens, and t-shirts with monitor and calculate the impact of “Tell The MRC commercial Market Project, the the “Tell The Truth!” The Truth!” The numbers showed the monthly FLASH news- featuring Pat Boone and slogan were distributed Brent Bozell reached more campaign was successfully reaching more letter, and a weekly fax, than 95 million households. or sold. And President than 50 million Americans each week. Worst of the Week. In Bozell’s book, Weapons of For instance, following its mid-June addition, the MRC purchased advertising Mass Distortion: The Coming Meltdown of launch, “Tell The Truth!” reached an on billboards in Dallas, Boston, Atlanta, the Liberal Media, was released in early average of 59.5 million people weekly and Philadelphia. July, timed to follow the campaign’s in July. In August, 61 million people a Each billboard was chosen based on launch. week; September, 68 million; and, in opportunity – Boston, for example, just MRC material was cited on Rush October, 72 million households weekly. prior to the Democratic National Limbaugh’s radio program, Sean The television advertisements, Convention – and the market size and Hannity’s radio show, FNC’s Fox & launched in December, reached more than traffic location. Each billboard (see Friends, CNN, Special Report with Brit 95 million households. Weekly audience picture) proclaimed, “Tell The Truth! Hume, the New York Times, USA Today, numbers for the campaign never dipped Don’t Believe the Liberal Media! and many other outlets. The MRC could below the 50 million mark. www.MRC.org.” thus tabulate its media citations and On November 5, three days after the presidential election, a Fabrizio, This massive 80-foot MRC McLaughlin & Associates poll showed billboard sat that almost 1 in 2 voters saw media at the southern coverage as being biased, and over- entrance to the whelmingly biased with a liberal slant. Dallas/Fort “Tell The Truth!” had succeeded in Worth Airport. exposing, and neutralizing, their bias. Other MRC More Americans, day after day, are billboards ran in Atlanta, learning about liberal media bias. The Boston, “Tell The Truth!” campaign – along with Philadelphia the longstanding work of the MRC – is and Cleveland. in large measure responsible for that. 8 Just some of the recent best-sellers MRC: of it All using MRC’s research and “Network television news was findings. once the most trusted source of information in America. It also TOM BROKAW vs. MRC had a monopoly over pictures and television reporting from JANUARY/FEBRUARY 2004 across the country and around Asked specifically about the MRC’s the world. Neither of these campaign to expose liberalism in the news things is true anymore.” media, Tom Brokaw lashed out, “It is a The State of the News Media 2004: little wearying” and charged, “most of the ”Annual Report on American Journal- cases are pretty flimsily made... What I get ism,” by the Project for Excellence in tired of is Brent Bozell trying to make these Journalism withAndrew Tyndall fine legal points everywhere, every day. A lot of it just doesn’t hold up. So much of it is “The mainstream media that bias – like beauty – is in the eye of the has no right to complain about beholder.” – Interview in the Columbia the [public’s] lack of belief in the Journalism Review idea of objectivity anymore because a lot of the mainstream media abused its privilege over JULY 25, 2004 the last 20 years.” Brokaw: “There are organized interest Newsweek’s Howard Fineman, groups out there. There’s a guy by the name November 28, 2004 – of Brent Bozell, who makes a living at, you Chris Mathews Show know, taking us on every night. He’s well- organized, he’s got a constituency, he’s got a “The media, I think, wants Kerry newsletter. He can hit a button and we’ll to win. And I think they’re going hear from him.” – In a forum on media to portray Kerry and Edwards – coverage of the presidential campaign at I’m talking about the establish- Harvard University ment media, not Fox, but – they’re going to portray Kerry OCTOBER 2, 2004 and Edwards as being young and Brokaw: “But what has happened now, dynamic and optimistic and all, because of the tools that are available, both there’s going to be this glow across the political spectrum from left to right, about them that some, is going to is that they [skeptics] can in fact enlist be worth, collectively, the two of constituencies in a way that, I mean Brent them, that’s going to be worth Bozell has, you know, an entire organization maybe 15 points.” devoted to doing as much damage, and I Newsweek's Evan Thomas, choose that word carefully, as he can, to the July 10, 2004 – Inside Washington credibility of the news divisions.” In a forum with Dan Rather and Peter “Like every other institution, the Jennings sponsored by the New Yorker Washington and political press corps operates with a good num- ber of biases and predilections. GRASSROOTS ACTIVISM They include, but are not limited On June 28, six million Americans to, a near-universal shared sense witnessed as some unidentified people that liberal political positions on standing on the street behind the co- social issues like gun control, hosts of NBC’s Today show held up large homosexuality, abortion, and signs that read, “Don’t believe the religion are the default, while Liberal Media! www.MRC.org”. Almost more conservative positions are immediately after the segment aired, ‘conservative positions.’” telephone calls and e-mails began Mark Halperin, ABC News Political pouring into the MRC from old Director, ABCNews.com -- supporters and new friends. February 10, 2004 9 PUBLICATIONS NEWSLETTERS Ronald Reagan: Overcoming a Outgunned: How the Network Fierce First Draft of History News Media Are Spinning Flash the Gun Control Debate Media Reality Check One Economy, Two Spins: Notable Quotables Economic Conditions Portrayed Network Apathy Toward as Positive During Clinton Chinese Contributions and Worst of the Week Presented as Negative for Bush Espionage BOOKS Religion on TV News: More Plain as the News on Your Weapons of Mass Distortion: Content, Less Context Face: Clinton Lies & Obstruction TV News Has The Coming Meltdown of the Still Liberal, Still Biased Liberal Media Ignored Supersized Bias: Faith in a Box: Network And That’s The Way It Isn’t: A Big Media’s Role in News and Religion (1993 Reference Guide to Media Bias Covering and Promoting through 1996) Dollars & Nonsense: Correcting the Obesity Debate the News Media’s Top Economic ~ PARTIAL LISTING Supersized Bias II: Myths Big Media Continue How to Identify, Expose, and Skewing Obesity Debate WEB PRODUCTS Correct Liberal Media Bias Destroying America To www.MediaResearch.org Out of Focus: Network Television Save The World: TV’s Global www.CNSNews.com, and the American Economy Warming Coverage Hides Cybercast News Service Cost of Kyoto Treaty Pattern of Deception: The www.TimesWatch.org Media’s Role in the Clinton Grading TV’s War News www.FreeMarketProject.org Presidency Peter’s Peace Platoon: ABC’s MRC CyberAlert Crusade Against “Arrogant” CNSNews.com E-Briefs SPECIAL REPORTS American Power The Ten Worst Media Distortions DisHonors Awards Megaphone for a Dictator: of Campaign 2004 Tell The Truth! Campaign CNN’s Coverage of Castro’s The Top 10 Distortions by the Cuba, 1997-2002 Worst of the Week Times in Campaign 2004 Clamoring for Kyoto: The Media vs. Swift Boat Veterans for Truth Double Standard: Times Tars The Networks’ One-Sided Swift Boat Vets, Plugs False Coverage of Global Warming Memogate: The Liberal Bias “Bush AWOL” Story of CBS and Dan Rather Four Campaigns, The Liberal Media: Every Poll Eight Conventions... Katie Couric’s Decade of Shows Journalists Are More But Just One Spin Loving Liberalism Liberal than the Bias Videos Facts Exempt: — And the Public Knows It Network News and Taxes ~ PARTIAL LISTING

"About once a week I spend a few minutes quoting from…Notable Quotables. My audi- ence loves it. I've even heard from liberals who find it hard to believe some of these things have actually been said on the record. Keep up the great work. Your material not only documents the liberal bias in the media, it's entertaining."

Michael W. Rosen KOA News Radio • Denver, CO

10 “This is an important piece of work and I urge everybody: ‘Get this book!’”

SEAN HANNITY • FNC’S HANNITY & COLMES

“No one in America is better qualified WEAPONS OF MASS DISTORTION: than Brent Bozell not only to searingly, The Coming Meltdown of the Liberal Media enlighteningly In July 2004, the book Weapons of Mass Distortion: The Coming Meltdown of the Liberal examine the sorry Media by MRC President Brent Bozell was published by Crown Forum. bias of so much of Based on more than 60 studies and more than 600 examples, culled from 18 years of our mass media, but research by the MRC, the book documents the liberal bias of the major media in the United also to make the case States. It also predicts the liberal media’s monopoly on information is coming to an end largely because journalists continue to deny, to an evermore educated public, the bias that infects their that this liberal news coverage. And that, in turn, prevents the liberal media from effectively competing with media monopoly the ever-changing alternative media: cable and satellite TV, talk radio, and the Web. mindset is in for an Weapons of Mass Distortion has been praised by Steve Forbes imminent meltdown. as “a true – and timely – masterpiece.” Author and columnist A true – and timely – David Limbaugh says, “Thanks to Bozell, we now have the goods on the media elite.” National Review says that the MRC masterpiece.” “is part of an ongoing process of media reformation” and that STEVE FORBES “this book is a step forward in that direction.” People magazine Editor-in-Chief Forbes magazine selected Weapons of Mass Distortion as one of its “Top 10 Book Picks for 2004.” President Bozell has discussed his book on more than 130 radio programs and six national television programs, including Fox News Channel’s Hannity & Colmes and CNBC’s People magazine selected Dennis Miller. In addition, the book has Weapons of Mass Distortion been cited or reviewed in 40 other major as one of its “Top 10 Book media outlets, including the New York Picks for 2004.” Times, USA Today, Financial Times, Detroit News, and the Atlanta Journal-Constitution. The book is available in every major bookstore and through every major online bookseller. Ongoing promotion of the book has spread its message to an estimated 126 million Americans. Weapons of Mass Distortion is selling well. In addition to providing a prescient analysis of the contemporary liberal media world, the book serves as a reliable resource for students, teachers, researchers and public leaders.

Published by Crown Forum, a member of the Crown Publishing Group.

11 IMPACT: Television, Radio, Print and Web Technology and competition change the media world every day, every hour. As new replaces old, the MRC has not only kept pace but also moved forward, pushing its message about liberal media bias – through research and MRC spokesmen – to myriad national, regional, and local outlets: talk radio; broadcast, cable, and satellite TV; newspapers and magazines; and Web and Blog sites. The MRC’s influence expands every year. Below is a partial listing of the media that interviewed MRC experts or cited the Center’s work in 2004.

Sean Hannity Show TELEVISION RADIO Talk One Radio Network ABC National & Syndicated The Right Balance Family Channel Accent Radio Network Tom Hughes Show America at Night Tony Snow Show CBN American Voice of America News The 700 Club American Journal Radio Ave Maria Radio CNBC Battleline with Alan Nathan Other Radio Programs Capital Report Chuck Harder Show WWDB – Philadelphia, PA CNBC News Family News in Focus WOND – Atlantic City, NJ Focus on the Family WMUZ – Detroit, MI CNN G. Gordon Liddy Show WDUN – Gainesville, GA Anderson Cooper 360 Geoff Katz Show WYDE – Birmingham, AL Crossfire Jane Silk Show WLNI – Lynchburg, VA Headline News Janet Folger Show WWBA – Tampa, FL Live From Janet Parshall’s America WBAL – Baltimore, MD Now Jason Gallagher Show WAIC – Springfield, MA Jeff Katz Show WFLA – Orlando, FL Fox News Channel Karen Grant Show KHOW – Denver, CO Special Report with Brit Hume Ken Hamblin Show WWL – New Orleans, LA Fox News Live Laura Ingraham Show WTKS – Savannah, GA Fox & Friends Linda Chavez Show KARN – Little Rock, AR Hannity & Colmes Mark Larson Show WDEL – Wilmington, DE The O’Reilly Factor Michael Medved Show KLIF – Dallas, TX Your World with Neil Cavuto Mike Gallagher Show KOGO – San Diego, CA The Big Story with John Gibson Michael Reagan Show WABC – New York, NY After Hours with Cal Thomas Mitch Albom show KTTH – Seattle, WA Newsbeat with Blanquita Cullum WYDE – Birmingham, AL MSNBC NRA News KARN – Little Rock, AR Countdown Radio America WSPA – Toledo, OH Dayside Rush Limbaugh Show WRKO – Boston, MA Hardball w/ Chris Matthews KFAB – Omaha, NE Scarborough Country

12 WOR – New York, NY PRINT Los Angeles Times MAGAZINES Frontpagemag.com WLS – Chicago, Ill Miami Herald Intellectual Akron Beacon-Journal Editor & Publisher Minneapolis Star-Tribune Conservative.com KFAX – Fremont, CA Albany Times Union Limbaugh Letter Newsday Life News.com KTSA – San Antonio, TX Associated Press National Journal New York Post Lucianne.com KLO – Salt Lake City, UT Atlanta Journal-Constitution National Review New York Times MarketWatch.com KERN – Bakersfield, CA Baltimore Sun People Philadelphia Inquirer MSNBC.com KVI – Seattle, WA Boston Globe Reason Pittsburgh Tribune-Review Men’s News Daily U.S. News & World Report WLW – Cincinnati, OH Record (New Jersey) MichiganLive.com Chattanooga Times-Free Press Weekly Standard WSBA – York, PA Richmond Times Dispatch National Review Online Chicago Tribune World KDKA – Pittsburgh, PA Reuters NBC San Diego.com Christian Science Monitor ~ PARTIAL LISTING WMAL – Washington, DC San Diego Union-Tribune News Max.com Copley News Service WFLA – Orlando, FL San Francisco Chronicle PittsburghChannel.com Cox News Service WOOD – Grand Rapids, MI San Jose Mercury News INTERNET NEWS Reporter.com Denver Post Seattle Post-Intelligencer Rush Limbaugh.com WPTF – Raleigh, NC Detroit News SERVICES Smoky Mountain News Slate.com KOA – Denver, CO Financial Times Agape Press St. Petersburg Times SportsIllustrated.com KIRO – Seattle, WA Florida Times-Union American Enterprise Mag.com Sun-Sentinel (Florida) Tech Central Station WCHS – Charleston, WV Associated Press Online Ft. Worth Star-Telegram Sydney Morning Herald TownHall.com WNTA – Rockford, Ill Guardian (UK) Toronto Free Press BostonChannel.com USAToday.com WYLL – Chicago, Ill Hartford Courant Union Leader ChannelOklahoma.com Weekly Standard.com KFNX – Phoenix, AZ Human Events USA Today Drudge Report World Net Daily WGBF – Evansville, IN Investor’s Business Daily Family.org Washington Post ~ PARTIAL LISTING WIBA – Madison, WI Irish Times Washington Times FOXNews.com Jewish Press WIBC – Indianapolis, IN Kansas City Star ~ PARTIAL LISTING KION – Modesto, CA Knight-Ridder Tribune Bus. News KMED – Medford, OR KOLE – Beaumont, TX WRVA – Richmond, VA ~ PARTIAL LISTING

13 MEDIA RESEARCH CENTER’S ANNUAL GALA AND Media DisHonors Awards The MRC’s Annual Gala and Media DisHonors Awards is “the hottest ticket in town,” says Joe Scarborough, former congressman and host of MSNBC’s Scarborough Country. The 2004 gala proved to be particularly exciting when talk radio giant Rush Limbaugh made a surprise appearance and spoke to the more than 850 conservatives gathered at the Omni Shoreham The man with all the Hotel in Washington, D.C. surprises, L. Brent Bozell III. The gala roasts the year’s most outrageously biased liberal reporters. In his remarks, Rush The crowd went thanked the conservative movement for its efforts wild for Rush. in exposing the media and noted, “So much progress is being made and one of the reasons is Brent Bozell and the Media Research Center documenting what [liberal journalists do].… In my case, I would not be able to do what I do were it not for people like Brent.” The annual event is modeled after the Oscars ceremony. MSNBC’s Joe Scarborough The winning journalists are selected on the basis of how presented two awards. liberally biased their comments or reports have been. Prominent conservatives accept the awards – and make a

FNC talk show host and top syndicated few remarks – on behalf of the “winning” journalists. columnist Cal Thomas served as The winners are chosen by a panel of distinguished Master of Cermonies. judges. Judges last year included Robert Novak, Steve Forbes, William Rusher, Lawrence Kudlow, Kate O’Beirne, and others. Syndicated columnist Cal Thomas emceed the event in 2004. While the ceremony is a fun-filled occasion, it has the serious purpose of making a national statement about the liberal media. In past years, Radio talk show host the Awards have been broadcast by C-SPAN and Laura Ingraham “accepted” the Ozzy Osbourne Award Award presenters covered nationally by many other media outlets, for Wackiest Comment Michelle Malkin and of the Year. Jonah Goldberg. including FNC, NPR and the New York Times. The Honorable A true sport, Sam Donaldson “crashed” “accepted” the Baghdad Bob Award for Parroting the party and got the Al Regnery “accepted” Enemy Propoganda. crowd hissing... the Media Know and laughing. it All Award.

William Donohue “accepted” the I’m Not a Political Genius but I Play One on TV Award.

Event photography by Mark Young 14 Loydee Stonebrink and Vi and Tom Matey Norma and Brent Bozell Mark Stock and Mark Brunell The Honorable Leon Weil

Doug and Joanie Mills Elizabeth and Keith Twiggs

Cliff and Joan Rae Richard Viguerie William Rusher Gail and Dan Cook

SOME SCENES FROM THE THE 2004 GALA AND THE MRC’S ANNUAL BOARD MEETING

Barbara Clark Tat Hillman Harry Johnson Marj and Will Smith B.V. Brooks

Michael Brown, Bernie Moyers, Tom Gordon Johnson Harold and Lois Kelly Mary and John Kruse with Linnen, & Frances Bringham Johnson and Emily Staude Barbara Hansen

Jim Hock and Prewitt and Ginny Semmes Margaret and Gerry Carden, Virginia Marlane Fairleigh Beverly Danielson Manheimer and the late Jim Fairleigh and Vi Matey 15 The MRC’s Youth Education & Internship Program

he MRC’s Youth Education This practical approach has Tand Internship Program is proven effective for both the designed to teach young people to organization and the interns. understand the problem of liberal Trebor Worthen, for example, media bias and the need for credited his recent election to the balanced journalism as the solution. Oklahoma Legislature partly to the The Program is further designed to work he did as a CNSNews.com train young people to enter careers intern, where he wrote a story on in journalism, public relations, the unfair advertising practices of marketing or government. the subway In the Program, interns are system. “My involvement in this story helped me win the primary assigned to a division of the MRC (Left to Right) Intern coordinator Anne Ellerbrock with and I was just elected to the state where they gain hands-on interns Mary Fisher, Nathan Burchfield, Heather Wier, experience – in the News Analysis and Roch Hammond. The interns not only attended House of Representatives,” said Division, CNSNews.com/ Crossfire, they also appeared on CNN. Worthen. Cybercast News Service, Free Kathleen Rhodes, a graduate Market Project, or the Marketing of Franklin and Marshall College, or Development department. The writes: “Imagine having the interns’ work is specifically opportunity to write stories with designed to sharpen the skills they a byline of your own, do research will use in their careers. with amazing staff writers, and In the News Analysis Division, cover press conferences and for instance, interns work as current events. That is exactly analysts, monitoring news programs what I got as an intern with and entering story summaries and CNSNews.com.” transcripts into the News Tracking From Mary Fisher, a senior System database. They also make from Providence College and contributions to Division publications, summer 2004 intern for the News Analysis “I interned at the MRC as a such as Notable Quotables and Media Division: “My summer has been well spent Reality Check, as well as to the Web site CNSNews.com writer in the at the MRC. From the exciting external and the daily CyberAlerts. summer of 2000. As a events to the educational workshops, to the At CNSNews.com, interns work as Republican nominee for the interesting hands-on work experience, I reporters, researching articles, conducting Oklahoma House of have learned a great deal from the MRC.” interviews and writing stories for the news Representatives, district 87, I In addition to their training at the site. Interns also experience the high-speed won a four-way primary on July MRC, interns attend presentations from other leading conservative organizations in atmosphere of a newsroom and participate 27, 2004 with 54% of the vote – in weekly staff meetings. Washington, D.C. and the region, such as part of my campaign then the Heritage Foundation, Young America’s Free Market Project interns monitor included the work I did for print and broadcast media coverage of Foundation, Cato Institute, American business and economic issues to document CNSNews.com in disclosing the Enterprise Institute, Leadership Institute, liberal bias and the media’s ignorance of basic unfair advertising practices of and George Mason University’s Institute economics. They also monitor coverage of the New York City subway for Humane Studies. Interns also attend specific economic/business issues and system. My involvement in this tapings of CNN’s Crossfire at George Washington University. synthesize research for Special Reports, op- story helped me win the eds, and the FMP Web site. primary and I was Students and parents interested in MRC Development and Marketing interns just elected to the state internships can learn more about the work directly with the professional staff. House of Representatives.” program by visiting the intern page on the They conduct member/donor and prospect MRC Web site (www.mediaresearch.org/ research, and assist with fulfillment, public TREBOR WORTHEN jobs/intern/welcome.asp) Or contact relations and event planning. Oklahoma City, Oklahoma Anne Ellerbrock at (703) 683-9733.

16 2004 MRC STAFF

President: L. Brent Bozell, III Executive Director: Douglas Mills Executive Asst. to the President: Danette Williams Asst. to the Executive Director & Intern Kristina Sewell, program Coordinator: Anne Ellerbrock Research Associate Director of Financial Operations: Cheryl Michener Rich Noyes, Director of Research

DEVELOPMENT Director of Development: Thom Golab Asst. Director of Development: Melinda Brown Brent Baker, Vice President Director of Foundations: Heather Madden of Research & Publications Asst. Finance Director: Lawrence Gourlay Thom Golab, Development Associate: David Bozell Dir. of Development Development Asst.: Katie Malone Development Asst.: Courtney Cunningham

MARKETING Director of Marketing: Michelle O’Halloran Circulation Manager: Jennifer Bookwalter Doug Mills, Executive Director; Jennifer Bookwalter, Mgr. of Member- INFORMATION SYSTEMS Dan Gainor, ship and Circulation; Anne Ellerbrock, Director of Information Systems: Eric Pairel Director, Susan Jones, Morning Editor, Asst. to Exec. Director; Michelle Webmaster/Systems Admin.: Mez Djouadi Free Market Project CNSNews.com O’Halloran, Director of Marketing NEWS DIVISION V.P. of Research & Publications: Brent Baker Director of Media Analysis: Tim Graham Director of Research: Rich Noyes Director of Communications: Michael Chapman News Media Analysts: Geoff Dickens, Jessica Barnes, Free Market Project Team: Amy Menefee, Brian Boyd, Brad Wilmouth, Ian Crafford, Charles Simpson, Dan Gainor Ken Shepherd and Megan McCormack Ken Shepherd, News Analyst Research Associate: Kristina Sewell Archives Assistant: Michelle Humphrey

FREE MARKET PROJECT Director: Dan Gainor Research Assistant: Charles Simpson, IV Assistant Editor/Analyst: Amy Menefee

TIMESWATCH.ORG Eric Pairel, Director: Clay Waters Director of Danette Williams, Exec. Asst. to the Geoff Dickens, Senior News Analyst Info. Systems President, and L. Brent Bozell III INTERNS Nathan Burchfiel, Kathleen Rhodes, Mary Fisher, Briana Mills, Shannon Augustus, Roch Hammond, Sarah Junk, Jennifer Schwarz, Heather Wier, Erin Brezsnyak, Frank Caliva

CNSNEWS.COM – CYBERCAST NEWS SERVICE Scott Hogenson, CNSNews.com Jessica Barnes, Executive Editor: Scott Hogenson Executive Editor News Analyst Brad Wilmouth, News Analyst Managing Editor: David Thibault Deputy Managing Editor: Melanie Hunter Morning Editor: Susan Jones International Editor / Pacific Rim Bureau Chief: Patrick Goodenough Investigative Reporters: Jeff Johnson, Marc Morano, Randy Hall, and Rob Bluey Webmaster: Eric Pairel

Marc Morano, Development Team: Susan Dale, David Bozell, Melinda Brown, CNSNews.com Katie Malone, Larry Gourlay, Courtney Cunningham, Thom Golab Investigative Reporter

Staff photography by Michelle Humphrey 17 MRC Leadership

William A. Rusher L. Brent Bozell III The Honorable Harold Clark The Honorable Michael L. Keiser Chairman of the Board Founder and President Leon Weil Simmons Curtin Winsor, Jr. Founder Media Research Center Media Research Center Former Ambassador to Nepal President, Valhi, Inc. Former Ambassador to Recycled Paper Greetings, Costa Rica Inc. and Dunes Club

Drs. Ken & Barbara Hansen Mr. Joseph Sondheimer Mr. Charles H. Daggs Mr. John E. Mock Board of Trustees Mr. & Mrs. W. Gibbs Herbruck Mr. Ralph Stayer Mr. & Mrs James M. Davis Mr. James E. Nielson Mr. Patrick Alexander Mr. Al Hilde, Jr. Mr. & Mrs. Glenn E. Stinson Mr. & Mrs. Carl Deutsch Mr. & Mrs. William B. Ogilvie Mr. K. Tucker Andersen Mr. Al G. Hill, Jr. Mr. & Mrs. Glen Stonebrink Mr. Anthony Dinos Miss Betty Lou Ogle Mr. George Eli Anderson Mr. & Mrs. Tatnall Hillman Mr. George W. Strake, Jr. Mr. John S. Dobson The Honorable Daniel Oliver Mr. Travis K. Anderson Mr. Conrad Hock, Jr. Mrs. Beverly Thewes Mr. Donald W. Doyle Miss Helen Julia Orr Mr. William C. Anton The Honorable Glen A. Holden Mr. & Mrs. Joe C. Thompson, Jr. Dr. & Mrs. Edward Duffie Mr. William Packham Mr. Thomas K. Armstrong Mr. & Mrs. E. Ralph Hostetter Mr. Richard Uihlein Col. James Dyson Mr. Jay Peters Mr. Richard Ashburn Mr. E. Mark Hotze Mr. Richard J. Walsh Mr. & Mrs. John E. Evans Mr. & Mrs. Charles J. Queenan Jr. Mr. Louis Auer Mr. William T. Huston Mrs. Ingrid Warshaw Mrs. Ruth Fink Mr. Thor H. Ramsing Mr. & Mrs. Robert Beall II Mr. W.R. Jackson, Jr. Mr. & Mrs. G. Greeley Wells Mr. William E. Fisher Miss Helen C. Richardson Mr. Frank Benevento Mr. & Mrs. Charles B. Johnson Mr. Steven E. Wheeler Mr. Benjamin Gettler Mr. & Mrs. William R. Richardson Mr. Robert L. Bradley Mr. Harry C. Johnson Capt. Duane L. Whitlock Mr. Randall Goss Mr. John A. Robertshaw, Jr. Mr. Harry A. Brandt Mr. John Kavooras Mr. Bert F. Winston, Jr. Mr. Kenneth Groefsema Miss Sarah W. Rollins Mr. Stephen F. Brauer Mr. Thomas L. Kempner Mr. & Mrs. Frank E. Witt Mr. Frederick W. Guardabassi Mr. Arthur N. Rupe Mrs. Rebecca Brewer Mr. Thomas Klein Miss Betty K. Wolfe Mr. Jack O. Guy Mr. & Mrs. Henry Russell Mr. B. V. Brooks Mr. & Mrs. Donald R. Laskowski Mr. Steven P.J. Wood Mr. Oliver Hamister Mr. Richard L. Sampson Mr. W. Michael Brown Mr. Peter Lawson-Johnston Mrs. Ruth Wunderlich Mr. & Mrs. John Handsaker Miss Margaret Scheibel Dr. Robert Browne Mr. Joe R. Lee Mr. Charles Wyly, Jr. Mr. Edwin C. Heikkila, Jr. Mr. Lewis J. Serventi Mr. Prescott S. Bush, Jr. Mr. Carl H. Lindner Mr. Wirt A. Yerger, Jr. Ms. Lois Hendricks Mr. Richard L. Sharp Mr. & Mrs. John M. Camp, Jr. Mr. John Lindsay Mr. & Mrs. Edward S. Young Mrs. Sara C. Holzman Mr. Dale A. Shoemaker Mr. Orton P. Camp, Jr. Mr. Tom Linnen Mr. & Mrs. Charles V. Zichichi Mr. Andrew J. Honzel Mr. Richard T. Short Mr. & Mrs. Gerald T. Carden Mr. & Mrs. William Lynch Mr. Ruble A. Hord, III Mr. Lawrence Simon Mr. Richard Collins Mr. John B. Maier II Mr. Robert E. Hutchings Mrs. Jerome Slad Mr. Thomas A. Connolly, Esq. Mrs. Virginia Manheimer Associates Mrs. Frances Brigham Johnson Mr. & Mrs. Alex W. Smith Mr. & Mrs. Daniel W. Cook III Mr. & Mrs. Thomas Matey Mr. Arnie Aberman Mr. Stephen L. Smith Mr. & Mrs. John M. Jones, Jr. Mr. Peter C. Cook Mr. Henry F. McCamish, Jr. Mr. Raymond C. Adamczyk Dr. William B. Smith Mr. & Mrs. Saunders Jones Mr. & Mrs. Lovick P. Corn Mr. George D. McClintock Mr. Norman E. Adams Dr. Ned L. Snider Mrs. Susan B. King Mr. George G. Daniels Mr. Charles P. McQuaid Ms. Beatrice Anthony Dr. Sharyne D. Snyder Mr. Carl J. Kircher Mrs. Beverly Danielson Mr. S. Prosser Mellon Mr. Charles L. Arnold Mr. Terry A. Strine Mrs. Jo Ann Kitchin Mr. James de Ganahl Mr. Roger Milliken Mr. Harry Barbee, Jr. Mr. Dwight Sutherland Mr. John A. Kruse Mr. Frederick H. Dohmen Mrs. Abby Moffat Mr. Larry Blatterfein Mrs. Joanne Taylor-Johnson Miss Belina Lazzar Mr. Joseph W. Donner Mrs. Dorothy Donnelley Moller Mr. Josh Bradbury Mr. Howard L. Terry Mrs. Doris S. Lee Mr. Norman Duininck Mr. & Mrs. David Murphey Dr. & Mrs. John W. Browning III Mr. Ray Thompson Mr. Lewis W. Lehr Mr. & Mrs. Richard D. Eckburg Mr. & Mrs. F.W. Newell Mrs. Elizabeth D. Bruce Ms. Mary Tillery Mr. & Mrs. James R. Lightner Mr. & Mrs. Robert J. Eichenberg Mr. Thomas L. Phillips Mr. John S. Brumback, Jr. Mr. & Mrs. Keith Twiggs Mr. John S. Lillard Dr. Seymour Fein Mr. T. Boone Pickens Mr. Philip G. Brumder Mr. & Mrs. Charles J. Urstadt Mr. Lorance W. Lisle Mr. Philip M. Friedmann Mr. Lunsford Richardson Mr. John D. Buhl, Sr. Mrs. Sarah S. Uzzell-Rindlaub Mr. & Mrs. William Fudge Mr. & Mrs. Adam B. Ross Mr. George Bull Miss Ida Loschiavo Mr. Jacques Vinmont, Jr. Mr. Martin Galasso, Sr. Mr. & Mrs. Norman Rousselot Mr. & Mrs. David J. Bunce Mr. Ellice McDonald, Jr. Mr. Rawleigh Warner, Jr. Mr. John W. Galbraith Mr. & Mrs. Fred Sacher Mr. William R. Burgess Ms. Mary H. McLemore Mr. & Mrs. Robert L. Warren, Jr. Mr. Robert Garthwait, Sr. Mr. Philip F. Schneider Mrs. Frances Byles Miss Joyce L. McMahon Mr. Roy W. Weiland Mr. John K. Garvey Mrs. M. Virginia Schoepe Mr. & Mrs. Robert S. Mr. Denman McNear Mr. & Mrs. Thomas Wells Mr. Jeffrey W. Goettman Mr. & Mrs. S. Prewitt Semmes, Jr. Cartwright, Jr. Mr. & Mrs. Thomas G. Messner Mr. Michael Wigley Mrs. Dorothy Griffin Mr. Abe Siemens Mr. W. W. Caruth, III Ms. Cora Ming Mrs. Dorothy H. Willey Miss Caroline L. Hansen Mr. & Mrs. Thomas W. Smith Dr. Timothy M.Cullinane Mr. Andrew J. Missler Mr. Norman B. Williamson

OFFICERS OF THE MRC The Media Research Center’s Trustees and Associates comprise an exclusive and distinguished group of some of the Chairman: William A. Rusher best-known and most influential grassroots conservative leaders in America. The Board of Trustees meets annually in President: L. Brent Bozell III Washington, D.C. to receive an update on the MRC’s projects and programs and to approve the proposed initiatives for Vice President: Brent Baker the upcoming year. Trustees donate $5,000 or more annually and Associates contribute between $1,000 and $4,999. Treasurer: Douglas Mills Secretary: Darlene Nelson 18 Honor Roll of Major MRC Benefactors in 2004

FOUNDATION SUPPORT Patrick Henry Center for Individual Liberty CORPORATE SUPPORT The Grover Hermann Foundation Accel Foundation Hickory Foundation Altria Corporate Services Edward & Wilhelmina Ackerman Foundation Hillsdale College American Target Advertising, Inc. Alpaugh Foundation The Glen & Gloria Holden Family Foundation Bayer Corporate & Business Services, LLC The American Center for Law and Justice, Inc. Elizabeth S. Hooper Foundation Stephen Clouse & Associates American Conservative Foundation International Health Foundation The Cly-Del Manufacturing Company American Foundation John E. & Sue M. Jackson Charitable Trust Cold Spring Granite Company The Anschutz Foundation William R. & Lucilla S. Jackson Charitable Trust Community Bancshares of Mississippi, Inc. The Armstrong Foundation Dodge Jones Foundation Contran Corporation Louis Auer Foundation A.P. Kirby, Jr. Foundation Cox Industries, Inc. Bachman Foundation II F.M. Kirby Foundation, Inc. Creative Response Concepts BLR Trust Charles G. Koch Charitable Foundation Darden Restaurants, Inc. William H Bowen Educational Trust Kramer Family Fund, Inc. Dezenhall Resources The Stephen F. & Camilla T. Brauer Charitable Trust The Laffey-McHugh Foundation Doberto Corporation Bridgers/Short Foundation Lehr Family Trust Duininck Companies W. R. Burgess Foundation Levie Family Foundation Eagle Publishing Camp-Younts Foundation The Carl H. & Edyth B. Lindner Foundation ExxonMobil Corporation Capital Research Center The Robert D. Lindner Family Trust Family Furniture CB Foundation The Sumter & Ivilyn Lowry Charitable Foundation W. W. Gay Mechanical Contractor of Gainesville Chaffiot Family Foundation The Lubrizol Foundation Harris Agency, A Brown + Brown Company Chatham Hill Foundation Lois & Allan Lund Family Foundation Hart-Hammer, Inc. Chattanooga Christian Community Foundation The Lundy Fetterman Family Foundation Hunter Contracting Company Christendom College McWethy Foundation Klein Tool George E. Coleman Jr. Foundation Gerrish Milliken Foundation Land Safe Investments Inc. Calvert K. Collins Foundation Milliken Foundation Lawrence Direct Marketing Communities Foundation of Texas Steve Moore Family Fund Loeb Holding Corp. The Community Foundation Brenda A. (Bonnie) Moran Trust The Richard Norman Company The Community Foundation for Greater Atlanta National Center for Public Policy Research Olympus Imported Auto Parts Corp. Community Foundation of Central Illinois Depository The National Christian Foundation Phillips Publishing International,Inc. Lovick P. & Elizabeth T. Corn Fund National Right to Work Foundation Pro Seal Plus Curran Foundation, Inc. The New Covenant Foundation, Inc. Royal Fiberglass Pools The Curran Foundation, Inc. The Bunny & Jim O'Neill Foundation Rubino & McGeehin, Chartered The Daniels Fund Parents Televison Council, Inc. Shirley & Banister Public Affairs James Deering Danielson Foundation The Mark C. Pope III Foundation Silicones, Inc. The Charles & Melissa Davis Charitable Foundation The R & R Foundation Sonitrol Security Systems The Shelby Cullom Davis Foundation The Roe Foundation Taft Contracting Company Dayton Foundation Depository, Inc. Arthur N. Rupe Foundation Urban Projects, Inc. The Richard & Helen DeVos Foundation Sarah Scaife Foundation UST Public Affairs Inc. William H. Donner Foundation Prewitt & Valerie D. Semmes Foundation Vertox, Inc. DonorsTrust Ann L. & Herbert Siegel Philanthropic Fund The Washington Times Marie & Donald Doyle Foundation The Thomas W. Smith Foundation Western Disposal Company Egan Family Foundation Roger & Susan Stone Family Foundation Williams Foods, Inc. Ehlers Family Foundation Strake Foundation Wing Enterprises Family Research Council John Templeton Foundation Philip M. Friedmann Family Charitable Trust The Westphal Family Foundation To meet the growing demands and Lloyd A. Fry Foundation True Foundation opportunities of the present and to The Galasso Foundation United Seniors Association secure its future, the MRC’s Board of The Galbraith Foundation, Inc. The Urstadt Conservation Foundation Directors and Board of Trustees have Garvey Kansas Foundation Van Allen Family Foundation authorized the MRC’s Light of Truth Guilford Foundation WINREP Foundation Campaign to raise $80,000,000 by Gun Owners Foundation The Frank E. Witt Foundation, Inc. December 31, 2007. At the close of The Henry E. Haller, Jr. Foundation Wirt A. Yerger, Jr. Foundation, Inc. 2004 the Light of Truth Campaign had Robert & Marie Hansen Family Foundation Young America's Foundation received $19,077,798 in gifts and The Hauber Foundation Peggy & Adam Young Charitable Foundation pledges toward our $80,000,000 goal. Ralph & Lois Hendricks Charitable Trust The Young Family Trust 19 “The Media Research Center is the indispensable 2004 FINANCIAL REPORT counter-punch to liberal reporting, AUDITED FINANCIAL STATEMENTS providing timely, STATEMENT OF ACTIVITIES accurate, and balanced Year Ended December 31, 2004 (With comparative totals for 2003) analyses of the most Temporarily Total Total egregious examples Unrestricted Restricted 2004 2003 of media bias.” Revenue and Support* ROBERT D. NOVAK Contributions $ 5,763,736 $ 197,558 $ 5,961,294 $ 8,067,042 CNN’s Crossfire – Co-Host and Nationally Subscriptions 20,242 –– 20,242 34,999 Syndicated Columnist Rental and other 315,602 –– 315,602 288,074 Interest/Investment Income (221,115) –– (221,115) 109,117 Net assets released from restrictions 1,523,172 (1,523,172) –– –– “The MRC is Total revenue and support 7,401,637 (1,325,614) 6,076,023 8,499,232 America's most effective watchdog Program Services Expenses to provide honesty News Division 2,827,555 –– 2,827,555 2,162,354 and fairness in the Cybercast News Service 1,468,071 –– 1,468,071 1,968,397 media....The MRC is Free Market Project 682,259 –– 682,259 304,899 truly unique, because it is performing a ser- Youth Education & Intern Program 109,400 –– 109,400 81,607 vice vital to the pre- Total Program services 5,087,285 –– 5,087,285 4,517,257 servation of freedom and free speech in our Support Services American democracy.” Resource development 1,374,883 –– 1,374,883 1,076,172 JOHN MCLAUGHLIN Nationally Recognized General and administrative 557,066 –– 557,066 398,460 Pollster and Strategist Total Support Services 1,931,949 –– 1,931,949 1,474,632

Total Expenses 7,019,234 –– 7,019,234 5,991,889 “Of course, the proof of the pudding is in the tasting, and Change in Net Assets 382,403 (1,325,614) (943,211) 2,507,343 for tasting liberal bias in journalism, no Net assets, beginning of year 3,976,953 3,050,821 7,027,774 4,520,431 one tops the Media Net assets, end of year $ 4,359,356 $ 1,725,207 $6,084,563 $7,027,774 Research Center. ...The MRC has * Contributions for 2003 included $3,050,821 in pledges receivable in 2004 and beyond as required by Gener- ally Accepted Accounting Standards. As a result, $1,290,615 of contributions received in 2004 are not counted become an indispens- as Revenue in the 2004 Statement of Activity and have a negative impact on Change in Net Assets for 2004. able resource for any- one interested in how political attitudes “What the MRC does is a national treasure, shape news coverage.” JEFF JACOBY a national resource!” Boston Globe SEAN HANNITY • FNC’S HANNITY & COLMES

20 “The infallible Media Research Center.” WLADY PLESZCZYNSKI, The American Spectator

BALANCE SHEET STATEMENT OF FINANCIAL POSITION December 31, 2004 and 2003 2004 2003 Assets Current Assets Cash and cash equivalents $ 692,431 $ 767,329 Pledges receivable 1,725,207 3,050,821 Due from PTC 12,649 3,320 “So much Prepaid and other 66,458 74,912 progress is Total current assets 2,496,745 3,896,382 Investments 1,479,764 459,224 made and Property and equipment – net of accumulated one of the depreciation and amortization 3,239,167 3,274,300 reasons is Total Assets $ 7,215,676 $ 7,629,906 Brent Bozell Liabilities and Net Assets and the Current Liabilities Accounts payable $ 205,053 $ 125,300 Media Accrued expenses 147,809 150,568 Research Deferred subscription revenue -- 10,230 Mortgage payable, current portion -- 10,455 Center Line of credit 728,465 -- documenting Annuity payment liability, current portion 9,622 6,502 Total Current Liabilities 1,090,949 303,055 what these people [liberal Non Current Liabilities Mortgage payable -- 267,320 media do]. Annuity payment liability 40,164 31,757 In my case, Total Liabilities 1,131,113 602,132 I would not be able to Net Assets Unrestricted 4,359,356 3,976,953 do what I do Temporarily restricted 1,725,207 3,050,821 were it not

Total Net Assets 6,084,563 7,027,774 for people

Total Liabilities and Net Assets $7,215,676 $ 7,629,906 like Brent.” RUSH LIMBAUGH

21 “The Media Research Center folks don’t give the media hell; they just tell the truth and the media think it’s hell.”

BERNARD GOLDBERG Arrogance: Rescuing America From the Media Elite

MEDIA RESEARCH CENTER 325 South Patrick Street Alexandria, Virginia 22314 703.683.9733 800.672.1423

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