The World's Leading Marketing Research Companies the World's Leading Marketing Research Companies

THE WORLD’S LEADING MARKETING RESEARCH COMPANIES

Marketing News / HONOMICHL GLOBAL TOP 25 Aug. 15, 2006 H3 Where the top 25 Japan Brazil 0.6% are based France 3.8% 6.0% Percentage Germany 9.1% United States 30% of the combined global research revenue Netherlands 24.5% United Kingdom 26% of the Top 25, by each firm’s country NO GREAT GROWTH Compared to prior years, revenue gains small

By JACK HONOMICHL duce a pure reading on the industry’s growth rate. Inc. in Reston, Va., and Market Strategies Inc. in Livo- Just these Top 25 organizations account for about nia, Mich.—were added. They filled slots left by two he world’s 25 largest marketing/advertis- two-thirds of the world spend through commercial firms who lost line item identity due to acquisition— ing/public opinion research conglomerates firms for research services. namely NOP Group, No. 9 in 2004, which was had, in toto, revenue of $14.4 billion in The global inflation rate used was calculated by tak- acquired by GfK AG (No. 4); and MORI, No. 19 in T 2005, up 5.4% over 2004. After adjusting ing the known inflation rates in the United States, 2004, which was acquired by Ipsos Group SA (No. 6). for inflation, the real growth rate is estimated at 2.9%. Japan and Western Europe and then weighting them These were the largest and most conspicuous changes How does that compare with previous years? In to derive an average for those markets, which account in ownership last year, but still just part of the general 2004, growth was 2.5% after inflation; in 2003, it was for the lion’s share of worldwide expenditures. That urge to merge fever that has transformed the industry down 0.6%; in 2002, up 0.7%; in 2001, up 4.5%; in average for 2005 was 2.5%. in recent years. Synovate, the British con- 2000, up 6.3%; in 1999, up 5.8%; in 1998, up 6.9%; Revenue figures come from the organi- These Top 25 glomerate, made nine acquisitions during and in 1997, up 6.8%. Average those nine years and zations involved, and many are either pub- 2005. U.S.-based IMS Health made 11. Ger- organizations you get an annual organic, real growth rate of 3.9% lic companies or subsidiaries of public man-based GfK made four, and Taylor Nelson for the industry’s behemoths. In this contest, 2005 was companies. Input from privately held com- account for about Sofres and VNU (all Nielsen Marketing a downer. panies is subject to third-party verification. two-thirds of the Research), made three apiece. Details about All revenue shown here is in U.S. dollars based on In 2005, revenue from two firms—the world spend these acquisitions and those made by other an annual conversion rate between each firm’s home Kantar Group and J.D. Power and Associ- through Top 25 firms are to be found in the individual country currency and the U.S. dollar—but all growth ates—had to be estimated, since their par- commercial firms company profiles that follow. rates were calculated in each firm’s home country cur- ent companies do not release relevant for research So, the multinational sprawl of these inter- rency. As much as possible, revenue from nonresearch financial information. But these estimates, purposes. national conglomerates continued apace in activities at these firms has been screened out. Also, it is believed, are close to actual. 2005, and indeed they have made numerous growth rates have been adjusted to account for acqui- This background, I suggest, is worth review; if these other acquisitions during the first half of 2006. During sitions made during 2005. That is, either revenue from data are to be cited or used in planning, best the user 2005, this group, in toto, got two-thirds of their rev- acquisitions made during 2005 have been dropped out understand exactly how they were derived, and that is enue from operations outside their home country. when calculating growth rates or the revenue for a process unique to U.S. estimates of market size and Only three—Nikkei Research in Japan and Abt Associ- acquired firms have been included for both 2005 and growth. ates and Westat in the United States—confined their the base year of 2004. That was done to eliminate These, then are the major findings from this, my operations to their home country. “hype” from acquired growth so as not to put an artifi- 11th annual Global industry review prepared exclu- You’ll note that the home countries for this year’s cial glow on the industry’s fortunes. (Details of these sively for Marketing News. Top 25 include, in addition to the United States, the adjustments can be found in the individual company Netherlands, Germany, the United Kingdom, Japan, profiles that follow.) Changes in listings France and Brazil. This is truly a cosmopolitan group; In short, to the extent possible, the revenue and As usual, there were changes in the Top 25 lineup growth rates shown here have been scrubbed to pro- during 2005. Two new firms—comScore Networks See HONOMICHL / Page H54 H4 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25 TOP 25 GLOBAL RESEARCH ORGANIZATIONS No. of Research- Global research Revenue from Percent of countries with only revenue3 Percent outside home global revenue Rank Parent subsidiaries/ full-time (U.S. $, change country (U.S. from outside 2005 2004 Organization Headquarters country Web site (www.) branch offices1 employees2 in millions) from 20044 $, in millions) home country 1 1 VNU NV Haarlem Netherlands vnu.com 81 37,884 $3,537.9 2.8% $3,502.5* 99.0%* 2 2 Taylor Nelson Sofres plc London U.K. tns-global.com 70 13,580 1,802.7 4.1 1,513.5 84.0 3 3 IMS Health Inc. Fairfield, Conn. U.S. imshealth.com 76 6,900 1,754.8 7.8 1,120.5 63.9 4 - GfK AG Nuremberg Germany gfk.com 60 7,515 1,311.3 5.2 955.9 72.9 5 GfK Group Nuremberg Germany gfk.com - - 917.3 6.5 - - 9 NOP World Nuremberg Germany gfk.com - - 394.0 2.3 - - 5 4 The Kantar Group Fairfield, Conn. U.K. kantargroup.com 61 6,600* 1,237.2* 1.6 * 798.0 * 64.5* 6 - Ipsos Group SA Paris France ipsos.com 44 6,100 964.6 8.6 836.2 86.7 6 Ipsos Paris France ipsos.com 44 5,640 871.7 8.2 - - 19 MORI London U.K. ipsos-mori.com 2 460 92.9 14.4 - - 7 7 Information Resources Inc. Chicago U.S. infores.com 8 3,604 624.0 8.9 409.0 34.5 8 8 Synovate London U.K. synovate.com 51 5,559 602.9 10.8 494.2 82.0 9 10 Westat Inc. Rockville, Md. U.S. westat.com 1 1,835 420.4 5.7 - - 10 11 Arbitron Inc. New York U.S. arbitron.com 2 1,057 310.0 3.9 12.4 4.0 11 12 INTAGE Inc.** Tokyo Japan intage.co.jp 2 1,500 261.4 8.1 1.9 0.7 12 13 Harris Interactive Inc. Rochester, N.Y. U.S. harrisinteractive.com 4 1,373 210.5 2.5 42.5 20.2 13 14 Maritz Research Fenton, Mo. U.S. maritzresearch.com 4 612 207.1 13.1 42.9 20.7 14 16 J.D. Power and Associates Westlake Village, Calif. U.S. jdpower.com 8 820 198.2* 18.3 * 46.0* 23.2* 15 15 Video Research Ltd.** Tokyo Japan videor.co.jp 3 391 183.0 5.1 0.2 0.1 16 18 The NPD Group Inc. Port Washington, N.Y. U.S. npd.com 13 875 161.1 14.3 32.6 20.2 17 17 Opinion Research Corp. Princeton, N.J. U.S. opinionresearch.com 5 707 150.6 2.1 56.4 37.5 18 22 IBOPE Group Sao Paulo Brazil ibope.com.br 15 1,483 82.1 5.9 18.3 22.3 19 20 Lieberman Research Worldwide Los Angeles U.S. lrwonline.com 2 309 75.7 -2.6 9.9 13.1 20 21 Dentsu Research Inc. Tokyo Japan dentsuresearch.co.jp 1 118 61.1 -9.8 0.2 0.3 21 23 Nikkei Research Inc. Tokyo Japan nikkeiresearch.com 5 170 53.1 1.9 - - 22 25 Abt Associates Inc. Cambridge, Mass. U.S. abtassociates.com 1 200 52.2 25.8 - - 23 - comScore Networks Inc. Reston, Va. U.S. comscore.com 3 345 50.5 29.0 5.6 11.1 24 - Market Strategies Inc. Livonia, Mich. U.S. marketstrategies.com 2 175 44.5 12.7 1.5 3.4 25 24 Burke Inc. Cincinnati U.S. burke.com 1 198 42.8 -1.4 5.7 13.3

Total 99,910 $14,399.7 5.4% $9,711.8 67.4% * Estimated by Top 25 ** For fiscal year ending March 2006 1 Includes countries that have subsidiaries with an equity interest or branch offices, or both 2 Includes some nonresearch employees 3 Total revenue that includes nonresearch activities for some companies are significantly higher. This information is given in the individual company profiles. 4 Rate of growth from year to year has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures. See company profiles for expla- nation. Rate of growth is based on home-country currency and includes currency exchange effects

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purchase dynamics; and strategic plan- Canada as the first phase of a plan to information is collected from separate ning. Its products and services include: deliver store-by-store census data; samples at least four times each year launching the new European data facto- using the paper diaries. Retail Measurement Services ry in the Netherlands and Belgium Nielsen’s national and local Hispanic (RMS): Provides continuous tracking of (France, Italy and the United Kingdom Services provide measurement services product sales to consumers based on will transition to the new factory in 2006 for Hispanic TV viewing and Spanish- information gathered at the retail point- and the balance of the region over the language TV in the United States. RUIJTER of-sale. Detailed information is provided next two years); and expanding retail Nielsen’s local Hispanic Service provides 1 on sales, market shares, distribution, measurement services in Russia, viewing information in 19 TV markets VNU NV pricing, and merchandising and promo- Ukraine, South Africa, Nigeria and Alge- with significant Hispanic populations. A www.vnu.com tional activities. RMS information is ria. Also, Poland, Hungary and several separate sample of Hispanic homes is available in more than 80 countries. other countries launched electronic measured in each market to reflect how Consumer Panel: Tracks the pur- Scantrack retail measurement. Spanish-language use in the home chasing behavior of consumers in more affects TV viewing. VNU NV, based in New York and Haar- than 265,000 households in 27 coun- VNU Media Measurement NMR also offers a variety of other ser- lem, the Netherlands, is a public compa- tries worldwide, primarily through the & Information (MMI) vices, including the Nielsen Monitor-Plus ny founded in 1964, and listed on the use of in-home scanners. Panel informa- MMI is organized into four business advertising intelligence service, Nielsen Amsterdam Stock Exchange. In May tion reveals consumers’ purchasing from units: Nielsen Media Research, NetRat- Sports Marketing Service and Internet 2006, VNU was sold to a consortium of all outlets they visit and provides ings, Nielsen Entertainment and Media and interactive media services. six U.S. private equity firms. insights into who is buying, methods of Solutions. Outside the United States, NMR offers Rob Ruijter, 54, is CFO and interim payment, use of coupons and participa- a full range of services, including TV and CEO of VNU NV. tion in frequent shopper programs. Nielsen Media Research (NMR) radio audience measurement, print Research-only revenue in 2005 was Assortment and In-Store Space: (www.nielsenmedia.com), based in New readership and customized media $3.5 billion, up 2.8% over 2004. In Addresses issues such as shelf invento- York, was founded in 1936 and was research services. The firm measures 2005, 99.0% of total research-only rev- ries, shelf space, category growth oppor- acquired in 1999 by VNU. advertising expenditures, media place- enue was from outside the United States. tunities, product listings and how best to NMR’s core business is providing tele- ments and creative content in 30 of the The growth rate includes 2004 and 2005 distribute merchandising information. vision audience measurement informa- world’s leading advertising markets. revenue for acquisitions of Dublin, Ire- Customized Research: Provides tion for broadcast and cable network and Through a network of affiliates, coverage land-based Music Control in May 2004, qualitative and quantitative measures of station executives, cable system and extends to more than 70 countries, rep- Audio Audit, based in Paramus, N.J., in consumers’ attitudes and purchasing satellite service providers, program pro- resenting 85% of the world’s advertising June 2005, KADD, based in Seoul, South behavior, customer satisfaction, brand ducers and distributors, and advertisers spending. The AGB Group and Nielsen Korea, in August 2005, and Decisions awareness and equity, advertising effec- and their agencies. In the United States, Media Research International operate a Made Easy, a Leeds, U.K., company tiveness and other marketing issues. the Nielsen TV ratings are the currency joint venture that offers TV ratings in 30 acquired in December 2005. Retailer services: Designed to for more than $60 billion of transactions countries, under the AGB Nielsen Media Revenue is from two of VNU’s market- help understand what attracts con- each year between buyers and sellers of Research brand. ing and media research units, which sumers to stores. These services are TV time. Major 2005 highlights for NMR include some nonresearch businesses, used to evaluate competitive perfor- U.S. National services provide include: continuing the rollout of Local mostly information services. Worldwide mance, increase traffic and sales, lever- viewership data generated from the People Meter service to the Top 10 mar- research and nonresearch revenue for age frequent-shopper data and build National People Meter Sample. By mid- kets; launching A/P Meter technology in VNU NV were $4.3 billion in 2005. consumer loyalty, improve performance 2006, NMR will conclude an expansion Nielsen’s samples; making continued VNU is an international information of private-label products and understand of its National People Meter sample, progress on the expansion of the Nation- and media company offering services in results across all product classes and cat- doubling it to 10,000 homes, measuring al People Meter sample to bring the sam- more than 100 countries and with nearly egories. the viewing habits of some 26,000 indi- ple size to about 10,000 households; 41,000 employees. It has three main Analytic Consulting: Addresses viduals. National service provides con- beginning to integrate Audio Audit’s business groups: VNU Marketing Infor- such issues as pricing, promotion, mar- tinuous TV audience estimates for broadcast verification service with an mation, VNU Media Measurement & keting mix, assortment and product national broadcast network, syndicated existing and complementary service; Information and VNU Business Informa- rationalization, category placement, cat- and cable TV programs. The service also expanding TAM services in China (via tion. VNU’s MI and MM&I business egory structure and in-store and in-mar- provides national ratings data and exist- the AGB Nielsen Media Research joint groups include market research units ket auditing and testing. ing advertising tracking and verification venture), where People Meter coverage such as ACNielsen and Nielsen Media Decision Support: A wide range of services to advertisers and advertising will be introduced in 17 provinces Research. These two groups together software tools and delivery methods, agencies. including all major metropolitan areas; employ 37,884 worldwide. from advanced analytical and data-man- NMR’s local division provides local launching Nielsen AdVantage, which agement systems to standard reports market TV audience measurement in all integrates advertising and creative infor- VNU Marketing Information (MI) that are automatically refreshed when 210 Designated Market Areas (DMAs) in mation covering more than 25 coun- This business group includes its databases are updated. the United States. It provides measure- tries; introducing Nielsen Outdoor ser- ACNielsen (ACN) and also VNU Adviso- Global Services: Coordinates with ment through the use of People Meters, vice in Chicago; and securing a contract ry Services, which includes Analytic local ACNielsen offices throughout the set-tuning meters and diaries for local to measure outdoor advertising in South Consulting, BASES, Spectra, Claritas and world to deliver clear, consistent infor- TV stations, agencies, advertisers and Africa. HCI. mation across markets. Using consistent local cable outlets with 70% of U.S. Spot Nielsen Ventures, MMI’s new business ACN (www.acnielsen.com) was and comparable cross-country data, TV receiving overnight ratings. Local development arm, introduced FanLinks, founded in 1923 and acquired by VNU in combined with local country informa- People Meter service is now available in developed with ACN as a means to link February 2001. It provides services to tion, these services are provided world- nine markets and a tenth will be added consumers’ sports media consumption to more than 9,000 clients among con- wide. in 2006. LPMs offer continuous metered product purchasing. MMI also continued sumer product manufacturers, retailers measurement, including demographic to head VNU’s participation in the Pro- and sales agencies. Its services are used Major highlights for ACN include com- data delivered daily. Set-meters, now in ject Apollo test with Arbitron Inc. Project to make fact-based decisions about core pleting the expansion of the U.S. Homes- 51 of the largest local markets, provide Apollo is focused on developing a new business activities, including brand, cat- can MegaPanel to 125,000 households; daily viewing information. There are marketing information service that will egory and sales management; consumer introducing the service what’s in store in 154 diary markets and demographic provide insight into the links between GLOBAL TOP 25 Aug. 15, 2006 H7

consumer media exposure and con- measurement. sumer purchasing. A test panel is under- —@Plan: Demographic, in-depth way in the United States that will consist lifestyle and brand preference data. of some 14,500 participants in 6,250 —MegaPanel: More than 1 million households. Internet users worldwide for transactions data. NetRatings Inc. (NR) —Homescan Online: With ACN, offline (www.nielsen-netratings.com) in New buying and online surfing measurement. York was founded in 1997 and became a —SiteCensus: Server-side visit mea- public company in December 1999 with surement and tracking. VNU owning 61% of its shares. —AdIntelligence: Advertising creative NR delivers Internet media and mar- tracking. ket research services, marketed globally —WebIntercept: Web surveys. under the Nielsen//NetRatings brand. —WebRF: Reach and frequency media N//NR provides Internet audience mea- planning tool. surement and online advertising intelli- —Analytical Services: Custom research gence with its suite of products. and analysis. N//NR uses random digital dial (RDD) for Internet audience informa- Major highlights for NetRatings tion, probing software to capture a vol- include launching the MegaView Local ume of online ads, survey research to Market service that reports on Web site measure Web users’ lifestyle preferences, traffic behavior and demographic data a panel of hundreds of thousands of Web from the 100 largest local markets, and surfers worldwide to report on transac- introducing the AdRelevance Sponsored tional intelligence, and a census-based Search Link service to gain a complete reporting system to tally the total circu- competitive view, including market lation of a network or market and report share comparisons between image-based on post-campaign analyses. and paid-search advertising. The firm provides technology-driven Internet audience information to ad Nielsen Entertainment (NE): agencies, advertisers, financial institu- Nielsen Film and Home Entertainment tions and companies in the media, e- includes Nielsen NRG, NRG Indepen- commerce, consumer goods companies dent, Nielsen EDI Domestic and Interna- and travel industries. Data-collection tional, Nielsen Interactive Entertain- technology tracks users’ every click, pur- ment, Nielsen Television and On chase and application. Spidering tech- Demand, Live Theatrical Events Nielsen nology delivers data on ad impressions VideoScan and Entertainment Market- and spending dollars by probing URLs ing Solutions, Nielsen Book, Nielsen more than 6 million times a week. Serv- Music (Nielsen SoundScan, Nielsen er-side technology supporting a census- Broadcast Data Systems, Nielsen based reporting system that delivers Aircheck/Music Control) and Nielsen accurate, in-depth site measurement Mobile. information is available. NE serves the entertainment industry, N//NR products and services include: including the film, book, home entertainment, music and interactive seg- —NetView: Audience measurement. See TOP 25 / Page H8 —AdRelevance: Advertising spending

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TOP 25 / From page H7 tracks point-of-sale data from retail loca- Major highlights for Nielsen Entertain- provider SRDS. ments in 16 markets worldwide with a tions and online sources. Nielsen ment include: launching NRGi, a new From a respondent base of more than broad range of consulting services, infor- RingScan, launching this year, will mea- service providing research services to 11,000 physicians and healthcare profes- mation and analytical tools. Its services sure ringtone downloads and other the independent film industry, and Live sionals, PERQ/HCI measures healthcare includes testing entertainment and pro- mobile data services. Theatrical Events, serving Broadway and journal readership within the motional content, measuring sales —Home Entertainment (Videos/DVDs): live theater clients; launching Nielsen medical/surgical, pharmacy, managed results, tracking consumer entertain- Nielsen VideoScan tracks sales of videos Mobile, with an initial focus on measur- care, eye care, dental, radiology, nursing ment trends in terms of overall spending and DVDs via point-of-sale data from ing cell phone ringtone purchases in the and veterinary markets. More than 34 and time spent and by segment, and pro- retail locations nationwide. VideoScan United States; and introducing Nielsen healthcare specialties are studied. vide custom research information. includes Nielsen Market Navigator, SoundScan Digital Downloads informa- Scarborough Research (SR), a joint NE products and services include: which combines point-of-sale data, box- tion system and Music Charts, reporting venture between VNU and Arbitron, office information, radio airplay data, digital sales information from 19 coun- identifies local, regional and national —Film: Nielsen EDI collects and pro- and consumer survey results with neigh- tries across Europe provided by more shopping patterns and media usage of vides box-office data from some 50,000 borhood-level demographic informa- than 110 different music sites. the American consumer. SR surveys movie screens in 14 markets worldwide. tion. 210,000 adults age 18 and older on a Nielsen National Research Group (NRG) Nielsen TV Services and On Demand Media Solutions: This includes variety of characteristics including: tests concepts, content, positioning and provide TV program and promotional PERQ/HCI and Scarborough Research, shopping, lifestyle, media and demo- promotional materials, including video spot testing from its research facilities in and also Standard Rate & Data Services graphics. Measuring consumer behavior and DVD, and conducts test screenings. Las Vegas. NTS also produces online (SRDS) and Interactive Market Systems continuously throughout the year, SR —Music: Nielsen Broadcast Data Sys- research for the testing of creative mate- (IMS). releases data twice a year to clients. It tems (BDS) monitors over-the-air music rial. PERQ/HCI provides healthcare audi- serves advertisers and agencies, broad- using pattern recognition technology to —Books: Nielsen BookScan measures ence measurement and ad expenditure cast TV, cable systems, radio stations, identify more than 1 million songs retail sales activity for the book industry services to advertising agencies, publish- newspapers, Internet, sports teams and played on more than 1,100 radio stations via point-of-sale data from retail loca- ers and advertiser companies in the leagues, and out-of-home companies. in real time in 130 markets throughout tions. United States. It is a media research line SR products and services include: the United States. Nielsen SoundScan of business within media information —80 Top-Tier Local Market Studies: Conducted in major U.S. markets. —Mid-Tier Local Market Studies: Con- ducted in six DMAs. —Scarborough USA+: National study. —Multi-Market Study: Single study from 80 top-tier markets. —Ciudad Hispania de Scarborough: Hispanic study with sample of 32,000. —Gay/Lesbian Consumer Online Study: Through affiliation with Opus- Com Group # —Custom Analytics: Tools for SR data- Rated 1 in bases. —Consumer Tracker: Tool for monthly or quarterly reporting. Copy Testing —PRIME NexT: Data analysis software. Major 2005 highlights for SR included MSW Research (formerly McCollum Spielman Worldwide) was recently rated NUMBER ONE overall in copy testing - by a large margin, in an expanding its Top-Tier Local Market industry-wide independent survey of supplier quality and value Studies to 80, launching Mid-Tier Local sponsored by Inside Research newsletter, edited by Larry Gold, and Market Studies and introducing integrat- Prevision Corporation. ed newspaper audience ratings.

This first ever industry-wide Quality and Value of Market Research Survey was conducted in Jan-Mar ‘06 among Market Research Vice Presidents and Directors of medium and large companies. Respondents assessed satisfaction among over 400 research firms on aspects of data quality, on-time delivery, service quality, relative cost and value for the money.

We'd like to thank our clients for thinking so highly of us. And if you're not a client give us a call and let us show you why you should be. 2 LOWDEN Contact us at 516-394-6000 or TAYLOR NELSON SOFRES plc visit us on the web at www.tns-global.com www.mswresearch.com

Taylor Nelson Sofres plc (TNS) in London was formed in December 1997, when Taylor Nelson AGB plc, a public company founded in 1965 and listed on See TOP 25 / Page H10 I have:

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TOP 25 / From page H8 tion group and provider of custom market, including bar code and checkout well as personal measurement, through the London Stock Exchange since 1986, research and analysis, commercially as receipt scanners, Internet, SMS text mes- Arbitron Portable People Meters and acquired Sofres Group SA in Paris. In well as in political and social polling. It is saging and diary. That data provides to Return Path technology from digital set- 2003, it acquired NFO WorldGroup. also a major supplier of consumer panel, the clients insights into consumer behav- top boxes. David Lowden, 48, is chief executive media intelligence and TV and radio ior and the implications for marketing of TNS. He earned a B.A. in Business audience measurement services in strategies, promotion and branding. TNS Custom Business Administration at University of Strath- selected countries. It provides market TNS Media Intelligence provides TNS is a provider of custom research, clyde in the United Kingdom. information and measurement, together advertising expenditure tracking, evalu- with operations organized around three Research-only revenue for 2005 was with insights and analysis, to local and ation and consultative services for regions: Europe, North America and $1.8 billion, up 4.1% over 2004. In 2005, multinational organizations. broadcast, Internet and print media, in Asia Pacific-Latin America-Middle East 84.0% of total worldwide research rev- TNS operates a global network in addition to news monitoring and cre- and Africa (ALM). Supporting the enue, or $1.5 billion, was from outside more than 70 countries and employs ative tracking capabilities in 23 coun- regions, TNS has organized sector opera- the United Kingdom. The growth rate 13,580 worldwide. tries. Media Intelligence clients include tions to focus on serving multinational excludes the 2004 and 2005 revenue of media owners, advertising agencies, clients. Within each specialist sector, Area Investigacion SA, in Madrid, Syndicated Services advertisers, public relations firms, dedicated global account teams develop acquired in February 2004; Medi- TNS has three major syndicated ser- broadcasters, publishers, government strong partnerships with major clients. agonozis in Budapest, acquired in June vices, each providing benchmark mea- departments and NGOs, as well as inter- 2004; Needscope International Ltd., surement: national and local companies. Automotive: TNS provides market based in Auckland, N.Z., acquired in TNS TV and Radio Audience Mea- information to manufacturers, compo- September 2004; Interscience Info- TNS Worldpanel provides continu- surement systems measure and analyze nent suppliers, oil companies, dealer- macao e Technologica Aplicada Ltda., ous measurement and analysis of con- television viewing and radio listening ships and repair specialists worldwide. based in Sao Paulo, Brazil, acquired in sumer purchasing and usage behavior, habits for broadcasters, advertising Its services include advertising and March 2005; TNS GDV, based in Mexico serving clients in consumer packaged agencies and platform operators in 28 brand tracking, car clinics, dealer and City, Mexico, acquired March 2005; goods companies, private-label manu- countries worldwide. TNS delivers its customer satisfaction research and vehi- AISA, based in Prague, Czech Republic, facturers, retailers, fresh-food suppliers, analysis through the TNS software, cle quality surveys. acquired March 2005; and Presse Plus market analysis firms and other organi- InfoSys, now used in 20 countries. Audi- Consumer: The firm provides cus- based in Paris, acquired June 2005. zations. TNS collects data using technol- ences are measured using the latest tom research to major consumer goods TNS is a worldwide market informa- ogy matched to the development of each household and metering technology as See TOP 25 / Page H12

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H12 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

TOP 25 / From page H10 TNS Financial Services works with gy, medical device and supply compa- viding information on major trends in companies and retailers around the banks, building societies, insurance com- nies and advertising agencies. Services opinion and how the public is feeling world, addressing key issues in the entire panies, asset management companies include pre-launch landscaping, market about its elected leaders and their poli- product lifecycle, from concept screen- and regulatory bodies, as well as lawyers assessment, new product development, cies. It predicts what the outcomes of ing through customer satisfaction. and accountancy ﬁrms. positioning and segmentation, message elections and provides analyses of soci- Financial Services: This sector Health Care: TNS provides infor- creation, pricing and reimbursement, ety for policy-makers and for academic offers custom research projects such as mation to support new product intro- forecasting, attitude and awareness research. global brand health programs and syndi- ductions, solutions for brand and sales measurement and post-launch tracking. Technology: TNS works with soft- cated services, as well as advising ﬁnan- force optimization and assessment of Polling & Social: TNS serves public ware and hardware companies, mobile cial services clients on current issues promotional effectiveness for clients in sector organizations, nongovernmental phone and microchip manufacturers, such as online theft and identity fraud. pharmaceutical companies, biotechnolo- organizations and the news media, pro- network operators, as well as content and Internet service providers on a global basis.

Managed Access Panels TNS interactive research and panel management operates under the brand name 6thdimension, a global network of managed access panels, covering Europe, United States and Asia Pacific. The 6thdimension are managed, double opt-in, high-quality online panels that allow respondents to answer market research questions in their own time, when they’re feeling most responsive and least intruded-upon, ensuring hon- esty and accuracy in their answers. TNS’s focus in custom research is on four main areas of expertise. Each is embedded within the service offering of each region, for delivery of consistently high-quality recommendations across its global network and in all industry sectors. Together, the four areas of expertise encompass each stage of the marketing TRUST. cycle. New product development: TNS helps clients identify whether it is worth investing in an idea, discover how to make a concept more appealing and forecast potential sales volumes. It offers tailored and flexible services throughout the whole new product development process—from idea generation, early- stage screening, concept development, testing and optimization through to volumetric forecasting. Brand and advertising research: TNS enables clients to manage their brands and advertising communications using its range of services, including AdEval for advertising pretesting, Mar- ketWhys for brand and advertising tracking and the Conversion Model for brand equity measurement. Positioning and segmentation research: Incorporating motivational research, TNS offers a consumer-driven, strategic analysis of a market for optimizing brand strategy and positioning, Find out why our samples have managing portfolios and identifying new earned the trust of 43 of the top 50 product opportunities within a current or new market. research fi rms in the world. Your trusted partner in sampling One of TNS’s tools in this area is the surveysampling.com Needscope System, which uses a psycho- logical framework to uncover the complex layers of consumer needs within a

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category and to measure what successful M&H Informatics Holding AG in Parsippany, N.Y.; CORE in Switzerland ment services, and managed care and brands must deliver to create a strong Switzerland; Pitre SRL in Italy; and from and the United States; and IHA-IMS consumer health offerings. Its Global consumer-brand relationship. It enables the 2005 acquisitions of Taskarena Soft- Health GmbH in Switzerland. Consulting and Services group provides analysis of market opportunities and the ware Engineering GmbH in Germany; IMS is the leading global provider of insights that improve ROI and the deliv- actions required to capitalize on those SAI Healthcare in Wyomissing, Pa.; Syn- market information to the pharmaceuti- ery of health care worldwide. opportunities. chronous Knowledge Inc. in Burke, Va.; cal and healthcare industries, providing Its business lines offer custom services Stakeholder management: This M-Tag in Australia and the United King- services in more than 100 countries. IMS that support the core business processes business metric measures and monitors dom; Fricke & Pirk in Germany; BASS in offers business intelligence products and of virtually all pharmaceutical compa- performance and relationships with var- Korea; Areks in France, Japan, Switzer- services, including sales force effective- nies: ious stakeholder groups such as cus- land and Bonita Springs, Fla.; Pharmet- ness services, portfolio optimization tomers, employees, dealers or share- rics in Watertown, Mass.; Envision in capabilities, launch and brand manage- See TOP 25 / Page H14 holders. TRI*M measures, manages and monitors these multichannel relationships. It is applied worldwide across both business-to-business and business- to-consumer markets and offers benchmarking capabilities, drawing on more than 6,000 studies globally. TRI*M also analyzes stakeholders’ experiences of a company and the Conversion Model to interpret consumers’ levels of commitment toward a brand.

TNSInfo is the ﬁrm’s online client portal, allowing clients access to all of their marketing information instantly and from one single source. It delivers customized information to relevant people within the client organization and allows them to analyze data and make immediate business decisions.

3 CARLUCCI IMS HEALTH INC. www.imshealth.com

IMS Health Inc. (IMS) in Fairﬁeld, Conn., was founded in 1954; acquired by Dun & Bradstreet Corp. in 1986, and became part of a separate public company, Cognizant Corp., in November 1996. In July 1998, IMS was spun off into a publicly traded company listed on the New York Stock Exchange. David Carlucci, 51, is chairman and CEO of IMS. He earned a B.A. in Political Science at the University of Rochester. Revenue in 2005 was $18 billion, up 7.8% over 2004. In 2005, 63.9% of total revenue, or $1.1 billion, was generated outside the United States. The growth rate excludes 2004 and 2005 U.S. revenue from the 2004 acquisitions of Source Belgium SA in Belgium; H.E.D.M. Bvba in Belgium; SciCon Wis- senschaftliche Unternehmensberatung GmbH in Germany; Groupe PR in France; Institute for Medical Marketing Research in Sweden; United Research China (Shanghai) Co. Ltd. in China; H14 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

TOP 25 / From page H13 and prescription audits. They assist cal tools, services and expertise to ceutical and healthcare industries. Sales Force Effectiveness services clients in identifying the optimum mix of address client needs relevant to each Consumer Health services provide are used principally by pharmaceutical products in their portfolios and pipelines stage in the lifecycle of their pharmaceu- detailed product movement, market manufacturers to measure, forecast and and in resolving various strategic issues, tical brands. Offerings include forecast share and pricing information for over- optimize the effectiveness and efﬁciency including which therapy classes to enter, results, determine optimal strategies, the-counter, personal care, patient care of sales representatives, to target the which products to develop and license, design the right promotional mix, moni- and nutritional products. marketing and sales efforts of sales how to create the right marketing mix, tor uptake and identify needed correc- forces, and to manage sales territories. and how to identify the most promising tions. IMS’s Global Consulting and Services Portfolio Optimization offerings are acquisition targets. Managed Care services provide an teams support strategic planning and multinational integrated analytical tools Launch and Brand Management array of information to quantify the decision-making with a combination of and syndicated pharmaceutical, medical offerings combine information, analyti- effects of managed care on the pharma- information and analytics. Customized analysis and interpretation of business intelligence is offered in key practice areas: Pricing and Market Access, which uses information to formulate strategies for product pricing, reimbursement and market access; Product and Portfolio Regretting your Development, which focuses on strategies for products 18 months or more pri- or to launch, as well as their lifecycle last “great” idea? management; and Promotion Manage- ment, which assists with optimizing brand and franchise promotion spending and messaging. The ﬁrm’s Information Management (Don’t make another.) consulting group helps to organize, analyze and warehouse data assets from multiple sources related to their portfolios. In addition, its Client Services teams provide support services in product setup, installation and implementation of IMS offerings, as well as client training and a variety of ongoing, post- sales services. In 2005, IMS completed 10 acquisitions worldwide to expand capabilities in key areas, including health economics and outcomes, R&D competitive benchmarking, and new offerings targeted to the U.S. government. In addition, IMS broadened its reach in the areas of Medicare and Managed Care, adding depth and breadth across its offerings. IMS employs about 6,900 professionals full time worldwide.

THE INNOVATION JOURNEY. The world’s most complete innovation WÜBBENHORST process guides you from insights-based inspirations through post- 4 launch monitoring. Get your products and services to market faster GfK AG and more successfully than ever before. Call (312) 787 4060 today. www.gfk.com

GfK AG, a public company based in Nuremberg, Germany, and established in 1934, comprises the operations GfK www.research-int.com Group and NOP World acquired by GfK in August 2005. INTERNATIONAL BUSINESS AWARDSSM Klaus L. Wübbenhorst, 50, is the CEO STEVIE® AWARD 2006 WINNER of GfK AG. He earned a Ph.D. from Tech- nical University of Darmstadt, Germany. Revenue in 2005 was $1.3 billion, up Marketing News / HONOMICHL GLOBAL TOP 25 Aug. 15, 2006 H15

5.2% from 2004. In 2005, 72.9% of total sumer goods and services. advertising—as well as the Internet and cultivation and price control of medi- worldwide revenue, or $955.9 million, Media studies the intensity and online and offline media. cines, market positioning, customer sat- was from outside Germany. The 2005 nature of media usage and acceptance. The Health Care division provides isfaction and information on the sales revenue and growth rate includes the Its services are directed at media compa- the pharmaceuticals and healthcare volumes of products used in the dental full-year NOP World revenue. nies, agencies and the branded goods industry worldwide with information and veterinary sectors and in laborato- The growth rate for GfK excludes the industry in more than 20 European and consulting services for special health ries. 2004 and 2005 revenue of the 2004 countries and—since 2005—in the Unit- markets covered by GfK’s network in acquisitions of Arbor Inc., in Media, Pa., ed States. These services relate to infor- America, Europe and Asia. The services GfK employs 7,515 full time world- in January; GfK Indicator, in Sao Paulo, mation about traditional media—includ- include analyses of product develop- wide. Brazil, in January; m2A in Paris, in Janu- ing TV, radio, print, film and outdoor ment and market communication, image ary, and the 2005 acquisitions of Beyen See TOP 25 / Page H16 Market Research GmbH, based in Düs- seldorf, Germany, in January, Caribou Lake Software LLC, in Golden Valley, Minn., in January, Research Dynamics Inc. in Toronto in April, and Adimark SA, based in Santiago, Chile, in April. Also excluded was revenue from divestiture of IHA Institut fur Marktanalysen AG, based in Hergiswil, Switzerland, in Janu- ary 2005. GfK is a worldwide market research organization providing services in five business divisions: Custom Research, Retail and Technology, Consumer Track- ing, Media and Health Care. In addition to 13 German subsidiaries, the company has more than 130 subsidiaries and affiliates located in 70 countries.

Custom Research provides tests and studies on product and pricing policy; brand positioning and management; traditional and modern forms of communication with consumers and users; optimizing distribution; and customer loyalty issues. Retail and Technology provides information services based on continuous surveys and analyses of sales of technical consumer goods in the retail sector in more than 60 countries. Among the market segments in which this GfK division operates are ofﬁce communication, photographic technology and optics, electrical household appliances, information technology, telecommunications, sports equipment, tourism, consumer electronics and entertainment media. Consumer Tracking studies the purchasing decisions and behavior patterns of consumers in 26 European countries. The information and consulting services cover nearly all fast-moving consumer goods as well as numerous other con-

MARKETING NEWS’ HOT TOPICS GIVES YOU A COMPREHENSIVE LOOK AT TOP MARKETING ISSUES H16 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

TOP 25 / From page H15 States. The growth rate includes 2004 in Naperville, Ill., was founded in War- impact of demand generating and sales and 2005 revenue from the 2004 acqui- wick, England, in 1973 and acquired by activation activities; sitions of AGB Media Services in Milan in WPP in 1989. It includes: —MBuzz: Measurement of online and July; Marketing and Planning Systems in offline word-of-mouth; Waltham, Mass. in July; Da Vinci Health- Millward Brown (www.millward —AdIndex: Impact of digital market- care Partners LLC in Hayward, Calif., in brown.com) provides a range of qualita- ing activity; August; and Oracle Marketing Informa- tive, quantitative and consulting services —Sales Response Modeling: Isolating tion Software Services Co. Ltd. in Beijing with respect to brands, marketing com- and measuring marketing effects; SALAMA in October; and from the 2005 acquisi- munications, media and marketing —Qualitative: Qualitative research 5 tions of Consumer Health Sciences in effectiveness. and focus group services; THE KANTAR GROUP Princeton, N.J., in March; Media MB works across a wide range of —CIMS: U.S. technology media user- Research Inc. in Seoul, South Korea, in industries and categories, including ship. www.kantargroup.com April; Dynamic Logic in New York in brand strategy and experience, creative June; South China Market Research Ltd. development and campaign evaluation, In addition, MB Precis provides PR in Guangzhou in November; Retail Mar- consumer needs and values, media plan- effectiveness metrics. The Kantar Group (TKG), based in keting Instore Services Ltd. in Watford, ning and strategy, ROI and forecasting Fairfield, Conn., and London, was U.K., in December; and Pentor Institute and investment management, brand val- Greenfield Consulting founded in 1993 as the Information and for Opinion & Market Research SA, in uation and analytics through MB Opti- (www.greenfieldgroup.com) is a quali- Consultancy Division of WPP Group plc, Warsaw, Poland, in December. mor unit, and demand and activation. tative agency conducting focus groups a London-based public company. TKG’s research businesses, with an Key products and services are: and in-depth interviews for Fortune 500 Eric Salama, 45, is chairman and CEO estimated 6,600 full-time employees, companies globally, across both con- of TKG. He earned an MSc at London’s include Millward Brown Group, —Link: Copy testing of all forms of sumer and business-to-business sectors. Birkbeck College. Research International, The Ziment advertising (TV, print, digital, radio); Marketing and Planning Systems Research-only revenue in 2005 was Group, Lightspeed Research, Mattson —BrandDynamics: Brand equity evalu- (www.mapsnet.com) is a strategic estimated at $1.2 billion, up 1.6% from Jack Group and Added Value. ation; research company and consultancy 2004. In 2005, 64.5% of total research- —Dynamic Tracking: Continuous which combines advanced marketing only revenue, or $798.0 million, was Millward Brown Group tracking of key brand drivers; science with consultancy skills. estimated from outside the United Millward Brown Group (MBG), based —D&A: A framework for measuring Dynamic Logic (www.dynamiclog Marketing News / HONOMICHL GLOBAL TOP 25 Aug. 15, 2006 H17

ic. com) measures the impact of digital The company offers products to —TRIALZ: An approach to optimal continuous market tracking to monitor marketing initiatives and the role they address a range of strategic marketing phase III clinical trial endpoints; brand and competitive performance; play in the broader cross-media mix. issues and also provides e-healthcare —SEGZ: Market segmentation —PAYZ: A suite of three approaches to The Focus Network (www.the support, Internet research and multi- research; pricing research; and focusnetwork.com) is a network of eight variate services. Its products include: —ZAPP: Ziment Associates Positioning —RxOI: Market mix modeling of sec- focus group facilities, including a new Playbook for positioning and messaging ondary and primary data to measure the facility in Chicago’s Merchandise Mart. —FROM COMPOUND TO PROFIT: A research; ROI of marketing investments. Kantar Media Research (www.kan range of research services to take drugs —TAGZ: A new approach to segmen- tarmedia.com) is an integrated research, from Phase II to market launch and tation to assist marketing pharmaceuti- WebSurveyResearch provides access information and software group, special- beyond; cal products to physicians; See TOP 25 / Page H18 izing in marketing and media solutions, —IDEAZ: Ideation research; —MDS: Market Dynamics Studies for software data systems for data analysis and advanced analytical solutions. Key services are Television Audience Mea- surement (TAM); print and single- source service through its Target Group Index (TGI) and MARS pharmaceutical product; software systems; and custom projects, including data fusion and database modeling. TGI and TAM services are available in more than 50 countries.

Research International Research International (RI) (www.research-int.com) was founded in 1973 and has been part of the WPP Group since 1989. It has offices in 57 countries, and its global headquarters are in London. RI Qualitatif is the group’s qualitative research arm. RI provides marketing knowledge created in response to individual client needs with answers to specific business problems, and generates insights into consumers and markets. It has experience in most major sectors, particularly consumer packaged goods, retail, new media, financial services, energy and utilities, technology and telecommunications. RI’s services are structured around six main practice areas: consumer understanding, branding and communication, innovation, channel management, new media, customer relationships and service measurement. In each area, the services offered draw on its worldwide knowledge bases and include both custom approaches and its own techniques. Among the latter are Equity Engine (brand equity management), MicroTest (new product development and sales forecasting), BrandSight Gallery (an internationally validated visual system for exploring brand personality), Locator (brand positioning optimization) and Loyalty Driver (evaluating and managing customer loyalty).

The Ziment Group The Ziment Group (TZG) (www.ziment.com), based in New York, was founded in 1976 and acquired by WPP in 2001. The unit is comprised of four divisions: Ziment, WebSurveyResearch, Imap and Consumer Health Sciences. H18 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

TOP 25 / From page H17 conducts worldwide syndicated market- ket research services. The company spe- as financial services, health care, b-to-b, to a panel of healthcare professionals ing research studies. cializes in using the Internet as a data automotive, family and more. LR also dedicated to participating in research collection platform to provide market provides custom panels to address spe- through the Internet. WebSurvey’s panel Lightspeed Research research through building and maintain- cific client needs. has more than 75,000 participating Lightspeed Research (LR) (www.light- ing panels subject to standards to ensure Through its network of proprietary physicians. Ziment also offers a Chronic speedresearch.com) was founded by quality and representative sampling. panels and accredited panel partners, LR Illness Panel with more than 350,000 TKG in 2000 and is based in Basking Web technology and databases provide can provide access to more than 15 mil- patients in the United States and Europe Ridge, N.J. The company operates in the foundation to support market lion household members across 25 coun- covering 100 different chronic illnesses. North America, Europe and Australia. research studies and specialty panels tries in Europe, North America and Asia Imap, established in December 2004, LR is a provider of global online mar- that range across industry sectors such Pacific. Consumer panels are available in North America, Great Britain, the Netherlands, Australia—and France, Germany, Italy and Spain through partners—providing access to adults, teens, kids and other specialty audiences.

The Mattson Jack Group Volumetric Choice Modeling Mattson Jack (MJG) (www.mattson jack.com) was founded in 1986 and was acquired by TKG in June 2003. The company is based in St. Louis and has six With Volumetric Choice offices in the United States, one in the United Kingdom and an associate in Modeling, the share-of-market Japan. implications of marketing MJG is a healthcare-focused consul- decisions can be predicted. tancy serving the pharmaceutical and biotechnology industries, with the mis- Volumetric choice modeling is a sion to provide advanced analysis, plan- powerful way to: ning, decision support and implementation. Optimize the design or formulation of MJG’s core competencies include busi- a product ness analytics (market research, modeling and forecasting, pricing and reim- Optimize the composition of a product line bursement); corporate development ser- Maximize profitability through vices (licensing, market opportunity pricing analysis assessment and strategic planning); brand optimization (promotional Bundle product or service features response modeling, mix optimization Optimize advertising messages and prescription influence mapping); and oncology market specialization Optimize marketing plans through DaVinci Oncology Specialists. The firm also provides subscription Simulation services and tools, which include Epi- Choice modeling results are translated into an Database, Forecast Architect, Cancer- easy-to-use Marketing Decision Simulator METRIC, Cancer Perspectives now being merged into Cancer!Mpact and Oncolo- that allows you to evaluate hundreds of gy Marketing Strategies. The DaVinci marketing possibilities in real-time and see the operations were combined with MJG’s predicted results on your desktop computer. oncology specialty practice in 2004. Decision Analyst has over six million Added Value consumers in its online panels ready to Three TKG companies—Added Value, help you optimize your marketing decisions. Icon Brand Navigation and Diagnostic Research—combined under the Added Call 1-817-640-6166 or visit: Value (AV) name. www.decisionanalyst.com AV focuses on brand marketing, consumer insight, innovation and communications optimization. Core skills are set- ting future direction (cultural and trend analysis); identifying market opportunities (market segmentation and mindset mapping, brand portfolio management); strengthening brand equity (brand evaluation, diagnosis and strategy creation); FREE STATS™ statistical software, innovation (ethnography, ideas genera- www.decisionanalyst.com/download.asp The global leader in analytical research systems tion and development); evaluating ideas © 2006, Decision Analyst, Inc. See TOP 25 / Page H20

H20 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

TOP 25 / From page H18 defining brand identity. France. media, public opinion and customer sat- (marketing mix optimization, concept Its research activities are built around a Revenue for 2005 was $964.6 million, isfaction research. The firm offers quali- evaluation); optimizing communications brand value management structure with up 8.6% over 2004. In 2005, revenue tative research, forecasting, modelling (decoding and planning, copy testing); four brand components: analytics, strate- generated from work conducted outside market knowledge and consumer and communications performance opti- gy, implementation and monitoring. France was $836.2 million, or 86.7% of insights. Ipsos’ data collection, data han- mization (planning, tracking, spend total revenue. The revenue for 2005 dling and data analysis systems incorpo- optimization). includes the full-year revenue of MORI, rate online technology at all stages of the DR Added Value, formerly Diagnostic acquired by Ipsos in October 2005. process, and the firm has extensive expe- Research International, conducts con- The growth rate excludes 2004 and rience working on a global scale. sumer and b-to-b research across a num- 2005 revenue from the 2004 acquisi- For its multinational clients, Ipsos has ber of product and industry categories tions of Active Insights Inc., in Seoul, created the Global PartneRing, a pro- and for all types of marketing issues. South Korea, in January; Hispania gram that ensures an efficient and coor- Major services offered are copy-testing, TRUCHOT Research Corp., San Juan, Puerto Rico, dinated day-to-day working relationship brand and advertising tracking, mar- 6 in July; TQA Research Pty. in Mel- with clients. ket/consumer segmentation, product IPSOS GROUP SA bourne, Australia, in July; Japan Statis- design and customer satisfaction. tics & Research Company Ltd. in Tokyo Advertising Research: With Ipsos- Icon Added Value (formerly Icon www.ipsos.com in October; and the 2005 revenue of ASI, the firm provides a global organiza- Brand Navigation) (www. icon-added- Shifrin Research, based in New York, in tion exclusively dedicated to this special- value.com) provides market research January; Descarie & Complices in Mon- ization, which delivers homogeneous and consulting services, including brand Ipsos Group SA in Paris, was founded tréal in July; Guangdong General Mar- and performance information on adver- communications, product research, in 1975 and listed on the Nouveau keting Research Company Ltd. in tising campaigns worldwide. brand tracking and customer satisfaction Marché of the Paris Stock Exchange in Guangzhou, China, in April; Napoleon Marketing Research: This largest studies with offices in four countries. In July 1999. As of April 2003, Ipsos was Franco & Co. SA, in Bogotá, Colombia in Ipsos activity covers all stages of the life addition, the firm offers support for listed on the Premier Marché of July; Understanding UnLtd., in Cincin- of a brand or product. It is represented advertising agency selection; coaching in EuroNext Paris Stock Exchange. nati in November; and MORI in London. by three major global brands: Ipsos brand management, communication The chairman and CEO of Ipsos is Ipsos is exclusively dedicated to sur- Observer for raw marketing data; Ipsos- development and agency management; Didier Truchot, 59. He is a graduate in vey-based research with five core spe- and tailored seminars and workshops for Economics from Pantheon-Sorbonne in cializations in advertising, marketing, See TOP 25 / Page H22 93% of our customers say they’re satisfied. We’re not.

WHEN IT COMES TO PROVIDING YOU WITH HIGH-QUALITY INTERNET SURVEY SOLUTIONS, WE’RE NEVER SATISFIED.

If we were satisfied, we might not have spent the past year It’s why we rely on Six Sigma quality control standards, for example. making the investments necessary to continue to improve the And it’s the driving force behind the way we do business. quality of what we offer. Like adding a host of new countries – including China, Korea and Japan – and hundreds of thousands So while we certainly want our clients to be satisfied – and our of new members to our global panels. And enhancing our customer satisfaction surveys say that the vast majority of them processes to help you get the survey solutions you need faster are – we hope you’ll understand if we say that we’re not. and more reliably than ever.

Our number-one priority is providing you with high-quality survey RELIABLE. ACCOUNTABLE. EXPERIENCED. solutions that you can truly trust to meet your needs.

Satisfaction reported by our customers in our quality control surveys between December 2005 and March 2006. H22 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

TOP 25 / From page H20 Media Research: First established total revenue, or $215.0 million, was Insight for tactical and strategic in Europe, this activity is proposed under generated from outside the United research; and Ipsos Novaction and Van- the Ipsos Media name, and is now also States. tis for forecasting, modeling and consult- available in the Middle East and Latin IRI is a global provider of enterprise ing services. America. market information services for the CPG, Public Opinion and Social Customer and Employee Relation- retail and healthcare industries using a Research: With the acquisition of MORI, ship Management: Under the Ipsos Loy- combination of real-time market con- Ipsos has reinforced its position in this alty umbrella, Ipsos provides global tools KLEIN tent, advanced analytics, enterprise per- specialty. The group has expanded con- to integrate survey research and transac- 7 formance management software and siderably with Ipsos MORI in the United tional data in order to optimize market- INFORMATION RESOURCES INC. professional services. Kingdom, and Ipsos Reid in Canada, ing expenditures. This speciality mea- www.infores.com IRI’s activities are organized into four Australia, United States, France and oth- sures the quality, appropriateness, mar- core areas: er major European countries. keting and economics of clients’ cus- Under the name Ipsos Public Affairs, tomer service proposition. Ipsos, which Consumer understanding: Offering Ipsos measures public opinion on a vari- believes that internal stakeholders are Information Resources Inc. (IRI) in an understanding of shoppers, con- ety of social issues and conducts strongly involved in the management of Chicago was founded in 1979, became a sumers and individual users, IRI research programs for major local and the quality process, also offers dedicated public company in 1983 and was addresses issues such as consumer buy- multinational companies. Ipsos also has research services in employee relation- acquired in 2003 by Symphony Technol- ing, and when, where, how and why a strong presence in electoral and politi- ship management. ogy Group LLC, a private company. they are buying it; reaction of different cal campaign polling, and partners with Scott W. Klein, 48, is president and consumer segments to promotion pro- a number of large media outlets around Ipsos has 6,100 full-time employees in CEO of IRI, and Romesh Wadhwani, 58, grams; effect of shopping trips on pur- the world. ofﬁces in 44 countries. is chairman. Klein earned a B.A. in chasing; and prediction of attitude Accounting at Syracuse University, and change. Wadhwani earned a Ph.D. in Electrical Market performance: Using granu- Engineering at Carnegie-Mellon Univer- lar information about each retail JOB HUNTING? MAKE MARKETING NEWS’ sity. account by geography it addresses issues RECRUITMENT CLASSIFIEDS YOUR FIRST STOP. Revenue in 2005 was $624.0 million, such as performance across retail outlets up 8.9% over 2004. In 2005, 34.5% of by account and store; optimal price for Marketing News / HONOMICHL GLOBAL TOP 25 Aug. 15, 2006 H23

product by account, region, neighbor- lations and plan alternatives to help Next Generation MarketKnowledge about holiday, seasonal and promotional hood and store; and the elements dri- evaluate the impact of decisions before Technology Platform: The MarketKnowl- event performance. ving daily performance of key retailers. they are made. edge technology platform supports the Industry Vertical Solutions: IRI Retail performance: Providing in- Consumer Driven Merchandising IRI’s applications with grid computing, offers vertical experience, and cus- store conditions on demand, IRI services for Retailers: The IRI Consumer Driven visualization tools and dashboards and tomized products and services for multi- address issues that include manufactur- Merchandising solutions assist in stock- daily POS data for retailers. It combines ple industry verticals, including health ers and retailers collaboration to maxi- ing levels to demand, improve support daily data, automated analytics and care and wellness, center store, confec- mize performance and profitability; for promotional activities, produce decision support software to help tions, beer, wine and spirits, bakery and anticipate demand store by store; identi- shopper-appropriate store plans and address major business processes, such dairy. fy likely out-of-stock situations in time to improve the efficiency of their store as out-of-stock monitoring and new See TOP 25 / Page H24 correct them; optimize assortments as operations. product launches, and to drive insights well as price and promotion plans by region and by store; manage categories and provide space planning covering total store activity. New product management: With predictive performance measures, IRI addresses anticipation of successful new flavor, color, nutritional profile, packag- ing or health attribute in time to build it into new product portfolios, and prediction of success of newly launched products.

IRI offers the following products and services: Web 2.0 InfoScan Retail Tracking: This census-based point-of-sale tracking service provides manufacturers and retailers with access to detailed information on Digging Up sales, share, distribution, pricing and promotion, across a wide variety of retail channels and accounts. InfoScan pre- serves deep granularity, allowing for Real Intelligence easy data integration, and offering greater flexibility and relevance in how users view data. INTAGE Group Advanced Analytic Insights: Analyt- Leveraging our Intelligence Hub, ical modeling, consumer insights and testing services are supported by experi- we at INTAGE create breakthrough solutions enced analytics staff. Its Marketing Mix for the continually lightening quick evolution of the Internet. Analytics services focus on quantifying, testing and simulating return on marketing investment for brands. IRI uses a flexible, Bayesian-based modeling platform to provide insights to optimize the marketing mix and tactical insights to refine execution, using analytic tools to decompose the drivers of current business trends and simulate the effects of changes on brand plans. For scenarios that cannot be simulated using historical data, IRI offers Behav- Intelligence Inspiring Marketing Innovation, iorScan in-market testing service, a media testing capability that executes in- Empowering Business Solutions market media weight and copy tests. It also offers other testing services to compare in-store media, assortment and pricing decisions, as well as media plan alternatives. INTAGE Akihabara Bldg., 3 Kanda-Neribeicho, Enterprise-Class Decision Support Chiyoda-ku, Tokyo 101-8201, Japan Solutions: These services provide an Tel +81 3 5294 8304 enterprise-class framework for all phases [email protected] of planning, performance analysis and www.intage.co.jp rapid decision-making. Integrated predictive scenario analysis capabilities create and evaluate multiple what-if calcu- H24 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

TOP 25 / From page H23 prehensive, integrated view of the bever- Synovate, created in 2002 (formerly The IRI Healthcare Solutions Group age alcohol industry. The retail tracking Aegis Research) was acquired in 1999 provides pharmaceutical, healthcare, products and analytics offered by IRI are by the Aegis Group plc, a London-based CPG companies and retailers with con- scaled to meet the beverage alcohol public company listed on the London sumer intelligence, targeting and analyt- industry needs enabling full understand- Stock Exchange. ic services for the healthcare marketing of retail sales trends and purchase Adrian Chedore, 52, is worldwide place. It offers a suite of retail tracking, behavior and consumer insights in gro- CHEDORE CEO for Synovate. He earned a B.A. in consumer panel and analytic-driven cery, drug, convenience, liquor and club 8 Sociology from the University of Sussex products and services under the RxPulse stores. SYNOVATE in the United Kingdom. brand. IRI has 3,604 full-time employees www.synovate.com Revenue in 2005 was $602.9 million, IRI delivers insights through a com- worldwide. up 10.8% over 2004. In 2005, revenue from outside the United Kingdom was $494.2 million, or 82.0% of total revenue. The growth rate excludes 2004 and 2005 revenue from the 2004 acquisi- READY TO tions of TRBI in London in March; Sym- metrics Marketing Corp. in Phoenix in MEET THE CHALLENGE! March; Proactive Insight in Bryanston, South Africa, in June; and the 2005 acquisitions of Columbus Quanti in Ghent, Belgium, in March; AZTEC Thorough studies that meet your specification and timeframe—that is what Information Systems in Sydney, Aus- working with Applied Marketing Research is all about. Generally we turn tralia, in March; AMT Consulting Srl. in proposals in 24 hours. So call on us for thorough, speedy research. Rome in June; ARTeam in Paris in June; CORAL Paciﬁc Inc. in Tokyo in •Four offices nationwide May; Market Equity Pty. Ltd. in West Perth, Australia, in September; Plus •Experts at in-home product testing Remark A.S., in Istanbul, Turkey, in November; Univero in Oslo, Norway, in •Web-based survey research with on-line reporting using advanced techniques December; and Roland Berger Market (conjoint, discrete choice, Hierarchical Bayes) Research in Munich in December. Total •Mixed mode survey capable (combining mail, phone, and Internet methods) 2005 revenue of Aegis Group was $1.6 billion. •Hispanic bi-lingual interviewing Synovate is a global market research ﬁrm providing global support and a •Certified focus group moderator with expertise in projective techniques suite of research services, supported by and perception analyzer methods local knowledge and understanding of the world’s diverse markets, but never •In-house quantitative/technology expertise at the expense of relevant cultural dif- •Digital 50-station phone room with predictive dialing ferences. It works as a global team, where everyone lends support to each •Easy to understand reports formatted to meet your company preferences other, sharing knowledge and best •Tabulations with built-in statistical tests practices. Synovate clients range from Fortune Global 500 companies to entrepreneur- ial start-ups and come from all sectors of business—from consumer packaged goods to petrochemicals, media and advertising, government, quick-serve restaurants, technology and more. WEB SITE: www.appliedmr.com With fully owned operations in 109 E-MAIL ADDRESS: [email protected] cities and 51 countries, it employs more than 5,559 permanent staff worldwide. KANSAS CITY OFFICE NEW YORK OFFICE During 2005, Synovate conducted 420 W. 98th Street 244 Fifth Avenue, #243K almost 25 million interviews and Kansas City, MO 64114 New York, NY 10001 more than 102,000 focus groups 1 (816) 442-1010 1(212) 717-5104 and in-depth interviews across the world. The company has 2,657 CATI stations and more than 1.7 million ATLANTA OFFICE NORTHERN CALIFORNIA OFFICE access panel households, of which 1.2 3645 Marketplace Blvd., Suite 130–301, 101A Hickey Blvd., Suite 118 million are Internet access panel East Point, GA 30344 South San Francisco, CA 94080 households.

1 (770) 917-8621 1 (650) 997-4646 The ﬁrm’s global businesses include:

Synovate Healthcare: With more GLOBAL TOP 25 Aug. 15, 2006 H25

than 400 healthcare professionals in the Americas, Europe and Asia, this practice has the knowledge, resources and support to offer ad hoc research on everything from advanced analytics to syndicated tracking studies. The practice also conducts global therapy moni- HUNT tors in Oncology, Antiviral (HIV, 9 Hepatitis B and C) and Autoimmune (Rheumatoid Arthritis, Multiple Sclero- WESTAT INC. sis, Psoriasis, Inflammatory Bowel Dis- www.westat.com ease), with a wide geographic coverage including the Americas, Europe and Asia (including Japan). Westat Inc. in Rockville, Md., is an Its therapy experience provides mar- employee-owned company founded in ket knowledge and tailored data analy- 1961. ses including patient and physician The president and CEO of Westat is profiles with the ability to track the Joseph A. Hunt, 70. He earned an M.S. impact of market strategy on physician at the Massachusetts Institute of Tech- perceptions, develop appropriate clini- nology. cal trials and assess in-licensing and Revenue in 2005 was $420.4 million, acquisition opportunities. up 5.7% over 2004. Synovate Motoresearch: Its cus- Westat primarily conducts survey tom automotive consumer research research for agencies of the U.S. govern- provides guidance at all points of the ment as well as businesses, foundations, product lifecycle, from concept incep- and state and local governments. Major tion to buyer behavior. project areas include health, epidemio- Synovate Loyalty: This practice logical research, education, the environ- helps to develop, implement and moni- ment, energy, transportation and federal tor customer-centric programs social programs. throughout all levels of business. Its major statistical surveys cover edu- Synovate Censydiam: Uncovering cational progress, medical expenditures, the subconscious emotional needs that environmental studies and long-term drive customers’ buying behavior, the follow-up surveys concerning health, firm shows how to define these needs and link them to brands. See TOP 25 / Page H26

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TOP 25 / From page H25 tional work to support clinical trials in growth rate includes the 2004 and 2005 education and employment. Its research Costa Rica, South Africa and Thailand. revenue from Marketing Resources Plus activities include projects to implement The firm continues its clinical trials work acquired March 2004 and excludes Inte- health communication plans, enhance for U.S. government, pharmaceutical grated Radio Systems LLC acquired Sep- reporting and performance of govern- and biotech clients. tember 2005. ment programs, and improve patient Also in 2005, Westat strengthened its Arbitron is an international media safety in the nation’s healthcare system. methods research capabilities with an and marketing research company MORRIS The firm continues to conduct CATI at emphasis on maximizing respondent 10 primarily serving broadcast, satellite seven telephone research centers cooperation and the application of Web and online radio, cable, advertising throughout the United States. Westat’s and database technologies to survey ARBITRON INC. agencies, advertisers, outdoor and out- nationwide staff of field interviewers information collection and survey and www.arbitron.com of-home media. Through Scarborough uses computer-assisted interviewing statistical information dissemination. It Research, its joint ownership with VNU methods on many large long-term sur- operates a behavioral research facility, Inc., Arbitron provides media and mar- veys. To support and manage these specializing in Web usability studies to Arbitron Inc. in New York was found- keting research services to broadcast TV large distributed operations, Westat augment its cognitive laboratory and ed in 1949, and in 1960 became a sub- and print media. maintains a large, secure, nationwide focus group capabilities. sidiary of publicly held Ceridian Corp. in Arbitron serves approximately 4,600 computer and communications infra- Westat distributes and provides user Minneapolis. In March 2001, Ceridian radio stations and 1,500 advertising structure. training and support for its WesVar sta- completed a reverse spin-off of Arbitron agencies and major advertisers, more In 2005, Westat developed its interna- tistical processing software and for into a public company listed on the New than 300 television stations, nearly 150 Blaise, a COTS software system for CATI York Stock Exchange. cable customers, more than 150 newspa- and complex survey processing devel- Arbitron’s president and CEO is pers and nearly 80 outdoor advertising LOOK TO THE LEADER oped by Statistics Netherlands and used Stephen B. Morris, 63. He earned companies. The firm provides national internationally. an M.B.A. at Harvard Business and local radio audience measurement marketingpower.com The firm’s staff includes 1,835 full- School. in the United States and surveys the time salaried employees. In addition, Revenue in 2005 was $310.0 million, retail, media and product purchase pat- AMA’S HOME ON THE Westat’s telephone-interviewing, field- up 3.9% over 2004. In 2005, 4.0% of terns of local market consumers. It also interviewing and data-editing staff aver- total revenue, or $12.4 million, came provides application software to analyze WORLD WIDE WEB aged about 1,200 during 2005. from outside the United States. The ratings and consumer data. GLOBAL TOP 25 Aug. 15, 2006 H27 Take the search Media Services they use. Measurements are provided in Measuring U.S Local and National approximately 270 local markets out of your research Radio Audiences: Arbitron measures the throughout the United States through its size and composition of radio station Scarborough service (a joint venture audiences by periodically surveying between Arbitron and VNU Inc.) as well Look no further than The Focus Network for your next research project. radio listeners in more than 290 U.S. as two other proprietary services that We’re where you want to be, providing you and your markets. It also provides measurement conduct ongoing consumer surveys. of network radio audiences through its Arbitron also provides software appli- clients with comfortable facilities, two national ratings services: RADAR cations that provide access to media and state-of-the-art technology, and Nationwide. The RADAR service consumer information from Arbitron top-notch catering and provides a measurement of national and other research providers. The soft- radio audiences and the audience size of ware assists in making media buying and expert recruiting. network radio programs and commer- selling decisions, as well as in managing cials. The audience measurements are and programming radio stations. provided for a wide variety of demo- Arbitron Outdoor Services and graphics and dayparts for total radio lis- Online Radio Ratings: Through Scarbor- tening and for 56 separate radio net- ough and its other local consumer ser- works. vices, Arbitron provides outdoor and Surveying Consumers in Local Mar- out-of-home measurements of retail kets: Arbitron provides consumer pro- behavior, demographics, lifestyle and Wherever your research takes you, we’ll make you feel right at home. files of radio listeners, broadcast televi- media habits of local market consumers. sion and cable television viewers, news- In late 2004, Arbitron and comScore Every one of our facilities provides a comprehensive range of high-quality marketing paper readers and consumers reached Media Metrix, created comScore Arbi- research services and state-of-the-art equipment in a comfortable environment. by outdoor and out-of-home advertising tron ratings, a service producing month- Each facility is staffed by experienced, knowledgeable, energetic people providing displays. These profiles contain detailed ly reports of online radio audiences to the expertise, reliability and personal service you demand. We strive to understand socioeconomic data and information the leading online radio providers. your specific needs and objectives. Then we customize our services to suit, and about what consumers buy, where they proceed with your project to completion – as planned and expected. shop and what other forms of media See TOP 25 / Page H28 Atlanta Focus Mexico City Focus Contact: Marianne Polk Contact: Rony Jerusalmi Druid Chase Office Park, Suite 250 Bosque de Duraznos No. 75-205 2801 Buford Highway Col. Bosques de las Lomas Atlanta, GA, USA 30329 C.P. 11700 México, D.F., MEXICO Tel: 1 (404) 636-9054 Tel: 011 (525) 55-596-4040 Fax: 1 (404) 636-8927 Fax: 011 (525) 55-596-4040 Email: [email protected] Email: [email protected] Chicago Focus New York Focus Contact: Karey Stiefer Contact: Nancy Opoczynski 222 Merchandise Mart Plaza, Suite 240 317 Madison Avenue, 20th Floor Chicago, IL, USA 60654 New York, NY, USA 10017 Tel: 1 (312) 755-0720 Tel: 1 (212) 867-6700 Fax: 1 (312) 755-0721 Fax: 1 (212) 867-9643 Email: [email protected] Email: [email protected] Dallas Focus San Jose Focus Contact: Robin McClure Contact: Heidi Flores 511 E. Carpenter Freeway, Suite 100 3032 Bunker Hill Lane, Suite 105 Irving, TX, USA 75062 Santa Clara, CA, USA 95054 Tel: 1 (972) 869-2366 Tel: 1 (408) 988-4800 Fax: 1 (972) 869-9174 Fax: 1 (408) 988-4866 Email: [email protected] Email: [email protected] London Focus Toronto Focus Contact: June Cooper Contact: Jeff McFarlane Colet Court, 100 Hammersmith Road 4950 Yonge Street, Suite 306 London, England, UK W67JP Toronto, ON, Canada M2N 6K1 Tel: 011 44 (208) 563-7117 Tel: 1 (416) 221-9450 Fax: 011 44 (208) 563-1486 Fax: 1 (416) 221-7441 Email: [email protected] Email: [email protected] Corporate HQ Contact: Sarah Bertucci 4950 Yonge Street, Suite 600 Toronto, ON, Canada M2N 6K1 Tel: 1 (416) 250-3621 Toll free: 1 (800) 394-1348 Fax: 1 (630) 799-4805 Email: [email protected]

To contact any of The Focus Network locations, call 1-800-394-1348 or visit www.thefocusnetwork.com for more information. H28 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

TOP 25 / From page H27 Through Continental Research, its Arbitron Portable People Meter agencies and advertisers to demonstrate Custom Research Services and London-based subsidiary, Arbitron pro- Arbitron has developed a Portable PPM as a new electronic ratings system. International Operations: Arbitron is in vides media, advertising, financial, pub- People Meter (PPM) system capable of In July 2006 (pending Media the process of expanding its custom lic sector, telecommunications and Inter- measuring radio, broadcast television, Ratings Council accreditation in Hous- research efforts to serve emerging adver- net research services in the United King- cable television, Internet broadcasts, ton), Arbitron will start making the tising media. For example, it has pro- dom and continental Europe. satellite radio and television audiences, change to the PPM with a rollout sched- duced audience listening estimates for The Arbitron syndicated radio audience and retail store video and audio broad- ule of the top 10 radio markets by the fall sporting events, Chinese-language radio measurement service also provides audi- casts. In the United States, Arbitron is of 2008, and into all of the top 50 radio and custom research studies for satellite ence estimates covering a wide variety of currently working with the radio, broad- markets two to three years thereafter. radio providers and out-of-home/place- demographics and dayparts for Mexico cast television and cable television The firm is also working directly with based media. City, Guadalajara and Monterrey. industries, as well as with advertising the broadcast television and cable industry on additional, noncurrency services that use the PPM. Arbitron has entered into licensing agreements with international media information services companies. BBM Canada, the Canadian industry coopera- tive for audience ratings, uses the PPM as the official ratings system for buying and selling commercial airtime on French-language television in the markets of Quebec and Montreal. TNS, a U.K. company, uses Arbitron’s PPM system for media measurement applications in Belgium, Norway and Singa- pore. TNS also has a license to use Arbi- tron’s PPM technology and its audio encoding technology for radio and television audience measurement in selected countries in Europe, Asia Pacific, the Middle East and Africa. In addition, Arbitron has entered into evaluation agreements with other audience measurement companies in other various countries.

Project Apollo One application of PPM is its use as the media collection tool for a national marketing-oriented research service, Project Apollo. This marketing research service that Arbitron and VNU are exploring would be designed to collect and connect three types of data:

—Exposure to messages on the national media by using the PPM to track electronic media and by using other survey methods for print, Internet and other media. —Changes in consumer brand recognition and preference through online surveys. —Store trafﬁc and purchases of consumer packaged goods through ACNielsen in-home scanner technologies as well as spending on consumer services by means of additional survey methods.

As of January 2006, Arbitron and VNU have deployed a national pilot panel of more than 11,000 persons in 5,000 households that collects multimedia and purchase information from a common sample of consumers. The pilot panel is

See TOP 25 / Page H30

H30 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

TOP 25 / From page H28 marketing research service to measure outside Japan. designed to show advertisers how Pro- the return on investment for marketing INTAGE provides comprehensive, full- ject Apollo would enable a better under- efforts. service marketing research and intelli- standing of the link between consumer Arbitron has executive offices in New gence services in Japan. It provides intel- exposure to advertising on multiple York with sales offices and operations in ligence through a combination of con- media and their shopping and purchas- five U.S. cities, and an office in London. sulting abilities, marketing and industry ing behavior. The pilot is designed to Its research and technology organization knowledge, systems technology and give advertisers the ability to estimate in Columbia, Md., provides support for TAORI research services. The firm’s services are and quantify the top line revenue growth the U.S. Media Services business and is 11 in the following three areas: that could be achieved using Project developing the PPM. INTAGE INC. Apollo. The pilot also showcases the Arbitron has 1,057 full-time employ- www.intage.co.jp Strategic Solutions: INTAGE com- enhanced ability of the “single-source” ees worldwide. bines information technology, system development capabilities and marketing INTAGE Inc. (formerly Marketing intelligence to construct business appli- Intelligence Corp.), based in Tokyo, was cation systems to address strategy issues founded in 1960 and was privately held, and operating environments. Database mostly by several banks and insurance services apply data utilization and analy- companies, until its IPO in November sis tools for support systems. 2001, when it was listed on the Tokyo The company offers integrated ser- Stock Exchange. vices (INTAGE-CRM, data mining and Norio Taori, 58, is president and rep- customer portfolio management tools), resentative director. Taori earned a B.A. BPR and BPO services, medical services in Sociology at Hitotsubashi University (CRO, SMO services), SCM services in Japan. (supply and demand planning and logis- Revenue was $261.4 million for the tics planning), micro-area marketing fiscal year ended March 2006, up 8.1% applications (AreaManager) and busi- over fiscal year 2005. In fiscal ’06, 0.7% ness application products (Job of revenue, or $1.9 million, came from Hunter3). GLOBAL TOP 25 Aug. 15, 2006 H31

Customized Services: INTAGE services, starting “personal eye,” an indi- addresses clients’ needs for customized vidual panel; and begin online purchase services in management, strategy and data collection to supplement data of strategy implementation evaluation, and speciﬁc users in the cosmetics market business process efﬁciency. The compa- (high price range, department store ny leverages technology and systems as channel); and integrating the new well as extensive marketing research online data collection into “SLI” (current resources and capabilities to optimize female consumer panel). marketing activities and business INTAGE has 1,500 full-time employ- processes via customized research, glob- ees. al research, medical marketing research, Internet-based marketing research, social marketing research, system applications and operation (system development, DP outsourcing, system operation services), and analytical tools and applications (Self-Choice, brand management tables, brand equity analysis mod- NOVAK els, advertising effectiveness measure- 12 ment models, Macross Pro). HARRIS INTERACTIVE INC. Marketing Tracking: INTAGE provides information through in-house www.harrisinteractive.com developed data delivery systems. Infor- mation details retail sales trends, consumer buying behaviors, sales promo- Harris Interactive Inc. (HI), based in tion activities and other market indica- Rochester, N.Y., was founded in 1975 as tors. Market tracking service offerings Gordon S. Black Corp., and together include syndicated POS retail panel ser- with Louis Harris and Associates, which vices (SRI, SDI), syndicated consumer was founded in 1956, became a public panel services (SCI, SLI, personal eye), company in 1999, listed on the Nasdaq. syndicated promotion effectiveness mea- Gregory T. Novak, 43, is president and surement panel services (SPI, INTAGE CEO of HI. He earned an M.S. at Kran- Ad Index), Kitchen Diary, price and store nert Business School at Purdue Universi- sales promotion analysis packages (price ty. elasticity analysis, APRiCOT), medical Revenue in 2005 was $210.5 million, representative activities effectiveness up 2.5% over 2004. In 2005, $42.5 mil- panel service (Rep Track) and integrated lion, or 20.2% of total revenue, was gen- marketing research data delivery sys- erated outside the United States. The tems (Partner & Brains, RESME). growth rate excludes the 2004 and 2005 revenue of the acquisitions of Wirthlin Major activities in 2005 and 2006 Worldwide in the United States in Sep- include expanding the size of the online tember 2004, Novatris in Paris in March access panel to 1 million; offering the 2004 and the divestiture of Harris Inter- healthcare industry a wide range of active Japan in Tokyo in May 2005. expertise in medical marketing research, HI is a global research company clinical research and site management, OTC market tracking and MR Tracking See TOP 25 / Page H32 H32 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

TOP 25 / From page H31 have also developed a complete set of spe- was sold February 2004. Maritz Inc.’s known for its Internet-based research cialty panels to meet unique sampling revenue in 2005 was $1.4 billion. methods and The Harris Poll. It serves its requirements, including affluent auto MR provides services that close the clients through its U.S., Europe and Asia design advisers; chronic illness; gay/les- gap between brand promise and brand offices, and through an independent bian/bisexual; IT decision-makers; physi- performance through an understanding global network of affiliate market cians; product, advertising and concept of customers, employees and channel research companies. testing (PACT); teens and tweens; movie partners. Its specialized divisions are pri- The firm has particular strengths in trailer testing; and others. Additional spe- BRERETON marily centered on the automotive, the areas of brand and strategy consult- cialty panels are being created. 13 financial services, hospitality, telecom- ing, marketing communications (ad The firm has developed an online data MARITZ RESEARCH munications, retail, technology and tracking and testing), customer loyalty collection system that functions in 48 www.maritzresearch.com pharmaceutical sectors. and employee alignment. Its industry different languages and operates around In 2005, MR introduced Maritz Cus- experience includes advertising, con- the clock. The system can send out more tomer ExperienceAdvantage. This sumer packaged goods, financial ser- than 1 million e-mail invitations per approach uses customer satisfaction vices, health care and pharmaceuticals, hour and process 120,000 five-minute Maritz Research (MR), based in Fen- analysis and employee attitudinal government, technology, automotive inbound surveys per hour. Since 1997, ton, Mo., was founded in 1973 and is a research to understand, enable and and transportation, as well as public pol- HI has completed more than 61 million wholly owned subsidiary of Maritz Inc. motivate people to improve business per- icy and public relations. online surveys. Michael Brereton, 46, is president of formance. It provides the framework, HI manages the world’s largest online HI has 1,373 full-time employees MR. He earned an MBA at Bowling tools and support necessary to differenti- panel of double opt-in respondents. They worldwide. Green State University. ate customer experiences at the local Research-only revenue in 2005 was level, for benefits at the corporate level. $207.1 million, up 13.1% over 2004. In MR has developed highly specialized MARKETING NEWS’ RECRUITMENT CLASSIFIEDS 2005, 20.7% of total research-only rev- skills in the area of pharmaceutical enue, or $42.9 million, came from out- research, and it introduced its Pharma YOUR FIRST STOP FOR MARKETING’S BEST JOBS side the United States. The growth rate Research Group in 2006. Also, in con- excludes 2004 revenue for Delve, which junction with Texas A&M University’s Center for Retailing Studies, MR presented the Maritz Retail Leadership Marketing News / HONOMICHL GLOBAL TOP 25 Aug. 15, 2006 H33

Award to Talbots for its commitment to isfaction research across industries Video Research Ltd. (VR), based in helping women obtain college degrees including automotive, telecommunica- Tokyo, was founded in 1962 by a consor- through its scholarship program. tions, travel, real estate, finance, marine, tium of Japanese broadcasting compa- MR employs 612 people full time health care, utilities and consumer elec- nies, major advertising agencies and worldwide. Offices are located in Chica- tronics. advertisers. go; Detroit; Hamburg, Germany; Los The firm’s clients include many For- The president and CEO of VR is Angeles; New York; Marlow, U.K.; Min- tune 500 companies in the United States TAKEUCHI Tsuyoshi Takeuchi, 65. He is a graduate neapolis; Montreal; St. Louis; Toledo, and many internationally. JDPA has five 15 in Politics and Economics at Waseda Uni- Ohio; and Toronto. U.S. offices and locations in seven coun- VIDEO RESEARCH LTD. versity in Japan. tries internationally. It has 620 full-time www.videor.co.jp associates worldwide. See TOP 25 / Page H34

14 GOODALL J.D. POWER AND ASSOCIATES www.jdpower.com

J.D. Power and Associates (JDPA) in Westlake Village, Calif., was founded in 1968. In April 2005, JDPA was acquired by The McGraw-Hill Cos. in New York. Steven C. Goodall, 51, is president of JDPA. He earned an MBA at the Univer- sity of Southern California. U.S. research-only revenue in 2005 was estimated at $198.2 million, up 18.5% over 2004. Revenue from outside the United States in 2005 was estimated at $46.0 million, or 23.2% of total research-only estimated revenue. JDPA is a global marketing information services company that conducts independent consumer surveys of product and service quality, customer satisfaction and buyer behavior. Services include industrywide and client-com- missioned research, business-to-business consulting, automotive forecasting, corporate training and performance improvement, and media research. The ﬁrm does not review, judge or test products and services; it relies on the opinions and expectations of consumers who have actually owned the products and use the services being rated. Annual syndicated studies are based on survey responses from millions of consumers and business customers worldwide. JDPA is best known for its work in the automotive industry, for which its metrics have become the industry standard for measuring quality and customer satisfaction. A team of associates worldwide conducts quality and customer sat-

CHECK US OUT! marketingpower.com AMA’S HOME ON THE WORLD WIDE WEB H34 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

TOP 25 / From page H33 ber 2004, VR started daily reporting of In March 2006, VR released its “6th also covers image of prefecture and city Revenue for the year ended March TV household rating data in all 27 mar- Comprehensive Newspaper Survey governments, popularity of Japanese pro 2006 was $183.0 million, up 5.1% over kets. In the Kanto (including Tokyo) and Report” (J-READ), which gathers and baseball and football teams, and corpo- the same period last year. Revenue of Kansai (including Osaka) markets, VR organizes standardized data on newspa- rations’ brand evaluation and familiarity $200,000, or 0.1% of total revenue, was reports both household and individual pers throughout all 47 prefectures of through newspaper readers. from work conducted outside Japan. ratings using VR PeopleMeter. Japan. This one-week survey of newspa- Audience and Consumer Report VR’s main service is TV audience rat- VR has obtained ISO 9001:2000 certi- per browsing is designed to measure (ACR) is VR’s syndicated research start- ings research, based on a sample of fications for its Mechanical TV rating items such as media contact, lifestyle ed in 1972. It is designed to study con- 6,600 households equipped with set research (Household and Individuals), consciousness and product use to shed sumer trends and media contacts in the meters for household TV ratings in 27 as well as for the diary method of the more light on how reader ad targets Japanese market by a single-source markets throughout Japan. From Octo- individual rating research. interact with newspapers. This survey approach. Because VR conducts its research periodically, changes in purchase behavior, brand share and so forth can be recognized chronologically. Helping our clients engineer better VR Personal Scan System is a single- source data service on an individual products, better revenue, and better basis, capturing personal purchase behavior including out-of-home con- margins. Q Research Solutions sumption. Purchase data such as prod- smarter decisions. uct, time, place and quantity is collected ...better results, by the panelists using a portable bar code reader. The system captures both out-of-home and males’ purchase behavior, which was difficult for traditional consumer panel research. It also links personal purchase behavior and advertising exposure, so that it can measure advertising effects. In February 2006, VR released MAGA- SCENE Report, a survey started as a single media survey on magazines in 1999 and implemented every October in seven major regions in Japan. The recently summarized results provide information such as readership state for each magazine, readers’ profiles (basic attitude, awareness in daily life, media involvement and such) as well as magazine quality (images for each magazine, frequency of reading, place of purchase and reading). The survey covers more than 500 magazines, including weekly, fashion and specialized magazines. The number of samples was increased to Consumer Packaged Goods Evaluations and Food & 10,000 from the survey wave in 2005 in Beverage Testing order to improve and stabilize data accu- Now you can shorten the timing and improve the quality racy. The data analysis software “Digital MAGASCENE” was upgraded to provide of your product development by using QXPRESS. The new fast track to screening concepts, products, flavors further detailed analysis for magazine or fragrances. readership. Efficient, accurate data collection is the Video Research Interactive Inc. unit key to effective market research and your Pharmaceutical & Healthcare Products and Service has expanded its Internet-related ser- ability to understand the challenges you Reach those physician specialists you need, when you vices by renewing the WebPAC, which face everyday. need them, with QPOD. From Primary Care to those allows detailed profile analysis, as well harder to reach like Infectious Disease Specialists and as launching the WebAdsReport, a new Q Research Solutions’ consumer research, quality Nephrologists, this new direct portal also delivers the Internet ad information service. data collection, category knowledge, and best cost savings traditionally associated with omnibus VR has 391 full-time staff operating in practices deliver crucial answers to help make sure studies. its Tokyo office and nine other regional consumers prefer your products. offices in Japan, New York and Bangkok. See how Better Results from Q Research Solutions can For more than 20 years, Q Research Solutions has help you begin making Smarter Decisions. Call or visit See TOP 25 / Page H36 been delivering consistent consumer research data - our website today. on time and on budget - with the highest standards 732-952-0000 for excellence and reliability. A laĆarte and Full www.QResearchSolutions.com www.marketingpower.com Service support, design through data analysis and interpretation. AMA’S HOME ON THE WORLD WIDE WEB TM

It’s a simple question. One that demands both answers and action. so what? It drives our every move, ensuring our research insights deliver powerful business-building impact. so what? By constantly asking this question, we’ve been guiding the right decisions for over 33 years. As one of the world’s largest and fastest-growing full-service custom research companies, LRW has helped a long list of industry-leading businesses improve their bottom-line. so what? Smart research that delivers great results—it’s exactly what makes us so popular. Our team of highly experienced research, marketing, and business consultants search for insight in every study. But, unlike most research firms, we don’t stop there. We look at the results and ask “so what?”—playing out every possible scenario. Perhaps it’s right-brain meets left-brain—or maybe it’s our unique blend of marketing strategists and analytical leaders. Whatever you call it, we get the right answers to the right decision makers to catapult your success. so what? We’re not just talking—we’ve got proof. In an arena where consistent success is rare, LRW is # 1 worldwide. Independent research shows we rate # 1 in top box for overall customer satisfaction—again and again. If all this sounds like an approach you would like applied to your next marketing research program, give us a call at 310.553.0550 or visit us at lrwsowhat.com and ask a few tough questions of your own.

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Lieberman Research Worldwide Turning Insight into Impact. ©Worldwide 2006 Lieberman Research H36 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

TOP 25 / From page H34 United States. The growth rate excludes chasing and behavior via panels, analyst NPD Online Panel of more than 3 million revenue from the acquisition of STS Mar- services based on NPD tracking informa- registered members. Nearly 15,000 keting Research in Cambridge, Mass., in tion, topical reports and proprietary households also participate in a special November 2005, DisplaySearch in Austin, research in the industries covered by subset of the panel who have meters Texas, in October 2005, and TNS Per- NPD. installed on their PCs to monitor online fumery in Milan, Italy, in October 2005. NPD information is available for a behavior as part of NPD’s Digital Insights Excluded from this revenue are some broad range of industry sectors, including services. Other data collection methods other businesses, which NPD does not fashion, apparel, sports, technology, com- include consumer diary panels, manufac- consolidate, as well as services for Ipsos- munications, entertainment, food, auto- turers’ shipments and related surveys. JOHNSON Insight, NPD’s former custom marketing motive, and home and office. NPD has offices in 20 cities around the 16 research business sold to Ipsos SA in The firm continues to expand its world, spanning the Americas, Europe THE NPD GROUP INC. 2001, and for which NPD still does work work with its global retailer partners, and Asia. www.npd.com under the buyout agreements. which provide POS store movement infor- In Canada, NPD offers information for The firm collects information on what mation to NPD, now representing almost the automotive, consumer electronics, IT, is selling, where, to whom and why, help- 700 retail partners with more than entertainment, apparel, footwear, food The NPD Group Inc. (NPD), in Port ing clients and retail partners uncover 134,000 doors worldwide. These retailers and beverage, and foodservice industries; Washington, N.Y., is a group of privately market opportunities, understand chan- include department stores, mass merchan- in many cases, consumer information is held corporations. It was founded in 1967. nel migration patterns, strengthen chan- disers and discount stores, specialty stores, collected from NPD’s Canadian online Tod Johnson is chairman and CEO of nel relationships and benchmark industry mail order outlets and e-commerce Web panel. In Mexico, NPD’s primary business NPD, and Karyn Schoenbart is president performance. It offers companies per- sites. NPD monitors commercial sales of is tracking the consumer electronics mar- and COO. Johnson, 61, earned an spective about their industries as a whole information technology products through ket. M.S.I.A. at Carnegie Mellon University. and insight on their customers, products, an alliance with the Global Technology In Europe, NPD offers information for Revenue in 2005 was $161.1 million, channels of distribution and competitors. Distribution Council, whose members the following industry sectors: athletic up 14.3% over 2004. In ’05, 20.2% of NPD products and services include comprise about 80% of the IT distributor footwear, beauty, foodservice, licenses, total revenue, or $32.6 million, was gen- tracking services that monitor retail pur- market. sports apparel, sports equipment and erated from work conducted outside the chasing using POS and consumer pur- NPD also collects information via the toys. Tracking services are provided in 11 European countries. In Asia, foodservice and restaurant tracking services are available in Japan, as well as casual-wear market tracking; MXSG@SOQ LO@ NUHC NPD also maintains an online panel to BN D R GD XN support foodservice tracking and ad hoc S TQ (E ) work in Japan. e-panele-panel researchresearch In 2005, NPD expanded and enhanced services in a number of industry sectors IKXGU[QWUGTXKEGVJCVOCMGU[QWHGGNNQPGUQOG through strategic acquisitions. In the fashion sector, NPD acquired STS Market o %(-#3'$31%(-#3'$31 (+(+ Research and the online longitudinal con- o sumer panel, AccuPanel. NPD also pp 3.3. iinn sstt acquired TNS’s Italian perfumery busi- iioo poo ness, becoming the leading provider of nn oouuttp selective beauty information in Europe. Consumer electronics and IT acquisitions included DisplaySearch, the leading provider of information on flat panel displays, and ACNielsen’s Canadian IT tracking business. Also in 2005, NPD introduced Market Insights, market analysis based on NPD Consumer Technology data. The firm launched new services for the wireless industry, introducing Mobile Phone Track and a series of topical reports for the industry. In 2006, NPD plans to continue building and enhancing services worldwide, including expansion of its data 9OUDON´TWANTTOFEELLIKEYOUARERIDINGALLALONEWHILEUNDERTAKINGYOUR )NTERNETDATACOLLECTIONPROJECT7ITH/PINION/UTPOSTYOU´LLHAVEATRUSTED services (weekly and regional/market PARTNEREVERYSTEPOFTHEWAY!SADIVISIONOF7ESTERN7ATS WE´VEBEENCOLLECTING level). DATAFORMORETHANTWODECADESANDKNOWTHETRAILSTOSUCCESS7EACTIVELY NPD’s joint ventures include a series of MANAGEOURPANELTOGIVEYOUTHEMOSTRELIABLE HIGHESTQUALITYDATAINTHE companies owned by NPD and GfK AG, INDUSTRY°ATANASTONISHINGPRICE!ND WITH/PINION/UTPOSTASYOURPARTNER operating retail tracking services in Data collection you can trust YOU´LLENJOYEXCEPTIONALSERVICEFROMSURVEYDEPLOYMENTTODATADELIVERY Partners you can rely on Europe, the Americas, Japan and the "EATATRAILTO/PINION/UTPOSTFORYOURNEXTE PANELPROJECT&INDOUTMOREBY Pacific Rim for consumer electronics, CALLINGTOLL FREE ORVISITOPINIONOUTPOSTCOM household durables, cameras and IT industries. The firm also partners with See TOP 25 / Page H38 so what?TM

The writing is on the wall. so what? Find the impact at lrwsowhat.com Lieberman Research Worldwide Turning Insight into Impact. H38 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

TOP 25 / From page H36 Opinion Research Corp. (ORC) in Total research and nonresearch revenue GfK in OzToys, a retail tracking service Princeton, N.J., was founded in 1938 in 2005 was $190.2 million. covering toys, video games and software and has been a public company since ORC is a research, consulting and in Australia. In Latin America, NPD October 1993. information services company offering investments include consumer purchase Chairman and CEO of ORC is John F. multinational corporations and govern- panels in nearly all Latin American coun- Short, 62. ments market intelligence and social tries, operated through LatinPanel, a SHORT Research-only revenue in 2005 was research on a global scale, with particu- joint venture with IBOPE Group and 17 $150.6 million, up 2.1% over 2004. In lar emphasis on global business-to-busi- Taylor Nelson Sofres plc. OPINION RESEARCH CORP. 2005, 37.4% of total research-only rev- ness markets and social research. ORC NPD has about 875 full-time employ- www.opinionresearch.com enue, or $56.4 million, was from work has conducted studies in more than 100 ees worldwide. conducted outside the United States. countries across six continents, operating 19 wholly owned offices in the Unit- ed States, Europe and Asia. The firm’s services include advanced analytics and data mining, communications and marketing services, corporate reputation and branding, customer loyalty and retention, data collection and processing, demographic and health research, employee surveys, information technologies, management consulting, market assessment, training and educa- tional technologies. ORC has a significant presence and reputation in the automotive, consumer goods and services, energy, financial services, health care, information technology, retail and trade, and telecommunications industries as well as with international development organizations. The company offers a number of syndicated research products. These include Caravan, its twice-weekly consumer telephone omnibus survey; Customer Loyal- ty Plus, its system for measuring and building customer loyalty; and ORC Overnight, which offers clients the ability to receive Internet or telephone results the following day. ORC has eight central telephone interviewing centers with a total of 657 CATI- equipped interviewing stations in Burlington, Vt.; Plattsburgh, N.Y.; Reno, Nev.; St. Albans, Vt.; Tucson, Ariz.; Lon- don; Hong Kong; and Taipei, Taiwan. All European interviewing is done through the London center, which is staffed with native speakers of 17 major European languages. In total, research professionals at ORC are fluent in more than 70 languages. Interviewing is conducted regularly in the Pacific Rim, Europe and the Americas. The company has 707 full-time employees in research worldwide.

See TOP 25 / Page H40

SO MUCH TO SEE! marketingpower.com AMA’S HOME ON THE WORLD WIDE WEB so what?TM

Competitors are challenging your brand. so what?

Find the impact at lrwsowhat.com Lieberman Research Worldwide Turning Insight into Impact. H40 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

TOP 25 / From page H38 IBOPE Group in Sao Paulo, Brazil, was panies in which IBOPE owns 50% or units: founded in 1942 and is privately held. less, including IBOPE-AGB Mexico, Luiz Montenegro, 47, is vice president TIME-IBOPE Chile and LatinPanel Chile, IBOPE Media Information provides of IBOPE Group. He earned a University AGB-IBOPE Venezuela, LatinPanel syndicated media research including TV degree in Engineering at Universidade Argentina, LatinPanel Brazil, Informidia and radio audience ratings, newspaper Federal do Rio de Janeiro in Brazil. in Brazil, Inestra in Brazil and MQI in readership, ad spend monitoring and Research-only revenue in 2005 was Brazil. Also excluded are nonresearch single-source data (TGI) in 13 countries. MONTENEGRO $82.1 million, up 5.9% from 2004. In companies, including Megadata, a data Since 1996, IBOPE has a U.S. office to 18 2005, 22.3% of research-only revenue, processing firm in Brazil; Midialog, a market the Pan-Regional Latin American IBOPE GROUP or $18.3 million, came from work con- software company based in Portugal; Audience Ratings to the cable TV net- ducted outside Brazil. Revenue and Marketdata, a software company; and works. www.ibope.com.br growth rates both exclude research com- IBOPE eClipping, a press clippings com- IBOPE NetRatings is a joint venture pany in Brazil. between IBOPE and Nielsen//NetRat- IBOPE Group is a Brazilian multina- ings, providing audience measurement tional company specialized in media, for the Internet. market and opinion research, operating IBOPE Solution is the group’s cus- in 13 countries in Latin America: tomized research unit that provides both Argentina, Bolivia, Brazil, Chile, Colom- qualitative and quantitative marketing bia, Costa Rica, Ecuador, Guatemala, research for consumer and business-to- Mexico, Panama, Paraguay, Peru and business marketers. Uruguay. For international clients, IBOPE Opinião Pública is the IBOPE has a commercial office in Miami. largest public opinion company in Brazil. Through associated companies, it also is It conducts surveys and polls for political present in El Salvador, Honduras, parties, newspapers and TV networks as Nicaragua, Venezuela and Portugal. The well as for government agencies at the company employs 1,483 full time. federal, state and municipal levels. The research activities of the IBOPE IBOPE Inteligência is dedicated to Group are organized into nine business developing strategic analyses as well as Marketing News / HONOMICHL GLOBAL TOP 25 Aug. 15, 2006 H41

evaluation of opportunities and risk, and Hierarchical Bayes modeling, price ops strategies to maximize performance research processes that generates insight based on industrial research, secondary testing and optimization, demand fore- within target segments that drive busi- from the data while ensuring actionabili- data analysis and other factors. casting and modeling, market segmenta- ness impact. It also deploys techniques ty of the ﬁndings. This approach is Millward Brown Brazil is an ad hoc tion, brand positioning and other cus- and analytic processes to understand applied to brand, advertising and cus- market research institute specialized in tom techniques. where value resides within brands along tomer satisfaction research initiatives. understanding, evaluating and accom- LRW emphasizes four core areas of with the implications for brand building. New Product Development: Lieber- paniment of brands and communication. research: Strategy expertise is LRW’s core man Laboratory starts with a market LatinPanel is the result of a joint strength. segmentation to understand the target venture between three market research Strategy Development: In segmen- CIA Approach to Tracking: markets, then uses Ideation, a structured groups: IBOPE, NPD and TNS. The com- tation research, the ﬁrm determines tar- Launched in 2005, LRW’s CIA to track- pany specializes in analyzing consumers’ gets, optimizes marketing mix and devel- ing uses consistency procedures and See TOP 25 / Page H42 shopping behavior, through household and individual panels. It operates in 12 countries in Latin America. MQI provides the infrastructure and technology intended to assist the demands for information collected via telephone and Internet. Inestra was the last Group IBOPE acquisition. It specializes in pharmaceutical market research and consultancy.

19 SACKMAN LIEBERMAN RESEARCH WORLDWIDE www.lrwonline.com

Lieberman Research Worldwide (LRW), based in Los Angeles, is a privately held corporation founded in 1973. Arnold Fishman, 61, is the founder and chairman of LRW, and David Sack- man, 48, is president and CEO. Fishman earned a B.S. at Brooklyn College, City University of New York, and Sackman earned a B.A. at the University of Cali- fornia at Los Angeles. Revenue in 2005 was $75.7 million, down 2.6% from 2004. In 2005, $9.9 million, or 13.1% of total revenue, was generated outside the United States. LRW is a full-service custom market research provider with extensive experience across diverse industries, including entertainment, technology, automotive, pharmaceutical and health care, retail, food service, ﬁnancial and business services, and packaged goods. The ﬁrm conducts research in 71 countries worldwide. LRW operates from a consulting-part- nership model, learning clients’ industries and business needs to solve immediate problems and develop long-term strategies. The model is based on experienced executives from academia, consulting, advertising, marketing and marketing research. It includes an in-house Advanced Analytics team that provides expertise in conjoint, choice, latent class H42 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

TOP 25 / From page H41 approach to analysis and reporting, down 9.8% from 2004. In 2005, 0.3% of Lieberman Learning Labs, based on the revenue, or $200,000, came from out- brainstorming method, to create a large Theory of Multiple Intelligences. The side Japan. number of potential concepts. These firm will continue to develop and deploy DRI provides full-service quantitative concepts are refined through Evolution, its technology infrastructure, including a and qualitative research services, with an iterative series of focus groups and robust EDP system and new online tech- surveys conducted by telephone, mail concept redevelopment stages to shape nology tools. The opening of a China and personal interviews. The firm oper- the most highly appealing new product office is scheduled for late 2006. NOMURA ates Satellite Car, which are microbuses concepts. LRW employs 309 full-time employ- 20 equipped with audiovisual and commu- Actionability Workshops: LRW ees worldwide. Data collection facilities DENTSU RESEARCH INC. nications equipment for on-the-street offers Actionability Workshops to active- include five telephone centers with 625 www.dentsuresearch.co.jp testing surveys. ly engage key client stakeholders in the CATI-equipped stations and the capabili- Among DRI services are DRPS, a research process to generate concepts, ty to conduct interviews in more than 65 monthly, personal-interview omnibus strategies and action plans that can languages. A focus group facility in Los Dentsu Research Inc. (DRI) in Tokyo survey in Tokyo and Osaka; TENS, a impact their business. This creative, Angeles is able to conduct supergroups was founded in 1967 and is a subsidiary telephone-based focus group survey sys- engaging process is employed to develop with as many as 50 participants. In addi- of Dentsu Inc., a public company listed tem; an in-hall advertising testing facility and implement actionable strategies to tion to its Los Angeles headquarters, the on the Tokyo Stock Exchange. with 30 respondent computer terminals drive marketing and business change. firm has offices in London, New York, The president and CEO of DRI is for simultaneous response results; and Chicago, Charlotte, N.C., and Orange Kiyoshi Nomura. DRIS (DR Idea-Tank System), a panel of In 2006, LRW will launch a new County, Calif. Revenue for 2005 was $61.1 million, 10,000 women sensitive to consumer market and behavior trends. The firm offers Adaptive Conjoint Analysis (ACA), which evaluates new products and service concepts and their marketability, such as optimal combination of product characteristics and estimated market share. Questionnaires are completed interactively on a PC. ACA incorporates central location testing with on-the-street recruiting and uses the Japanese-language version of software developed by Sawtooth Software. The firm maintains a master sample of almost 400,000 people for interviewing and updates it yearly. Its telephone survey center in Tokyo is equipped with 60 stations, and another 30 CATI-equipped stations are in Osaka. DRI has two focus group interview room facilities and conducts more than 1,000 groups a year. DRI has 118 full-time employees and has branch offices in Osaka and Nagoya, What does your survey data say? Japan.

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Questionnaire Design & Use www.nikkeiresearch.com Spring 2007 dates to be determined Effective questionnaire design is the key to successful market research. Join us to learn how to develop questionnaires that produce the data you need. Nikkei Research Inc. (NRI) in Tokyo was founded in 1970 and is a subsidiary Anderson, Niebuhr & Associates, Inc. is a full-service market research firm providing business-to-business, customer of Nihon Keizai Shimbun Inc. in Tokyo, a satisfaction, health care, industrial, consumer, needs analysis, and association research for an extraordinary and diverse public ﬁnancial and business newspaper group of clients. Our research expertise focuses on high-quality questionnaire design; rigorous data collection by mail, web, telephone, and focus groups; actionable research reports; and excellent service to our clients. For more information publisher listed on the Tokyo Stock or to register for a seminar, visit www.ana-inc.com, call 800-678-5577, or e-mail [email protected]. Exchange. The president of NRI is Yuji Sonomoto, 56, who earned a degree at Waseda Uni- Northpark Corporate Center • Suite 200 • 6 Pine Tree Drive • Arden Hills, Minnesota 55112 versity in Japan. 800-678-5577 • www.ana-inc.com See TOP 25 / Page H44 When we created the GENESYS RDD in-house sampling system over 18 years ago, we enabled researchers to gain control over the design and production of highly efficient, quality samples at the lowest possible cost. Our new virtualGENESYS Web-based sampling system extends this power and flexibility to any PC, available 24/7.

Our complete line of attended sample screening services including the new GENESYS-CSS Comprehensive Sample Screening service have successfully redefined the-state-of-the-art by identifying not only a significantly higher percentage of non-productive numbers but also ALL TYPES of wireless numbers – both dedicated and ported from landlines – enabling you to be fully compliant with all TCPA guidelines.

The introduction and now global market leadership of our PROψTψS® researchPredictive dialer and interviewer management system has increased accuracy and productivity so much that companies find that it pays for itself within six months and provides ongoing savings well beyond its initial cost.

Our acquisition of ARCS® IVR technologies, the leading supplier of research IVR solutions, provides you with additional capabilities including simultaneous inbound/outbound IVR options, panel management/scheduling, concurrent Web/IVR survey capabilities and multiple project support. It also integrates smoothly with our PROψTψS® dialer and others.

Quality research never relies on a “one-size-fits-all” approach. Recognizing the variation in quality 800.336.7674 and coverage of Internet resources available to researchers, we’ve assembled a number of www.m-s-g.com “best-in-class” approaches – whether it’s household panels, youth panels, minorities, or other targeting variables – and utilize our time-honored, multi-sourced approach to provide a solution tailored to your particular Internet project. Philadelphia, PA Lincoln, NE Our multi-mode sample methodologies ranging from area probability to postal/dwelling Research Triangle, NC unit-based approaches, or combinations of phone/IVR/mail or Internet, will let you reach Los Angeles, CA respondents more efficiently than ever before. H44 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

TOP 25 / From page H42 ducts more than 100 focus group inter- Combining research and consulting ser- Revenue for 2005 was $53.1 million, views per year and has an in-house focus vices, Abt Associates tailors individual up 1.9% over 2004. group facility with one-way mirrors and services and strategies to help clients NRI is a full-service marketing bilingual audio and video fittings. identify, understand and respond to research and consulting firm for clients NRI has various statistical tools avail- issues and opportunities. in both consumer and business-to-busi- able to prepare recommendations deliv- Research for business-to-business and ness industries. Among them are pack- ered to clients but also to help clients business-to-consumer clients is carried aged goods, financial services, telecom- conduct analysis for themselves. They KNOX out through the firm’s Business Research munications and electronics, automo- provide survey data in ASCII, CSV, 22 and Consulting practice, which uses cus- tive, travel and tourism, and leisure Quantum, SAS or SPSS format. The firm ABT ASSOCIATES INC. tom research to address business issues activities. NRI clients use its information can conduct conjoint surveys either www.abtassociates.com with a strong emphasis on improving for marketing strategy, communications though the Internet or in central loca- business results and ROI. The practice programs, management planning, and tions, based on rating model (ACA) or focuses on financial services, informa- social and public policy development. choice-based model (CBC) and provides tion technology, telecommunications, The firm offers multi-client research clients with a simulator to help their Abt Associates Inc. in Cambridge, health care, transportation and manu- products in corporate preference, image exploratory efforts. Mass., is an employee-owned company facturing, and uses both traditional and and positioning. Quick response studies NRI has 170 full-time employees and founded in 1965. Internet data collection techniques. include more than 3,600 fax monitors in about 700 trained interviewers located Wendell J. Knox, 58, is president and Abt provides a full range of survey three major metropolitan areas (Tokyo, throughout all major cities in Japan. The CEO of Abt Associates. He earned a B.A. research capabilities, from sample Osaka and Nagoya). Samples are Call Operation Center in its Tokyo head- at Harvard University. design and instrument development, obtained from urban panels containing quarters has 80 CATI stations with 200 Research-only revenue in 2005 was through data collection and data man- 53,500 households in the three metro registered telephone interviewers, $52.2 million, up 25.8% over 2004. agement and processing, to data analy- areas. The panels contain up-to-date enabling the company to complete large Total research and nonresearch revenue sis. The firm’s emphasis on technical information on interests, ownership of samples efficiently. in 2005 was $187.2 million. quality ensures confidence in measuring durable consumer goods or other data. The firm maintains five regional Abt is a full-service research and con- effectiveness, launching new products Surveys via the Internet are available offices in Japan plus offices in New York, sulting firm whose research activities and improving customer satisfaction. upon request. NRI maintains more than London, Singapore and Shanghai, which include marketing research for govern- See TOP 25 / Page H46 117,000 online monitors. The firm con- opened in February 2004. ment, business and consumer clients.

H46 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

TOP 25 / From page H44 keting at the University of Lancaster in triggered by panelists’ online activities. the United Kingdom, and Abraham The firm’s samples have been built Besides its Cambridge offices, the firm earned a Ph.D. in Operations Research according to statistical sampling has U.S. offices in Bethesda, Md., and at Massachusetts Institute of Technology. methodologies, and encompass con- Chicago. Abroad there are offices in Revenue for 2005 was $50.5 million, sumers at home, in the workplace, at Africa, Asia, Central Asia, Europe, Latin up 29.0% over 2004. In 2005, revenue universities and outside the United America and the Middle East. It has generated outside the United States was States. 1,100 full-time employees, of which 200 ABRAHAM $5.6 million, or 11.1% of total revenue. Using the information collected from work full or part time on its research ser- 23 The growth rate excludes 2004 and these databases, cS provides informa- vices. COMSCORE NETWORKS INC. 2005 revenue of Q2 Brand Intelligence tion, research and consulting services www.comscore.com in Seattle, acquired August 2004, and through three units: SurveySite Inc. in Toronto, acquired Jan- MARKETING NEWS’ uary 2005. comScore Media Metrix (CMM) HOT TOPICS cS continuously measures the behav- reports details of online media usage, comScore Networks Inc. (cS), based in ior of a cross-section of consumers of visitor demographics and online buying GIVES YOU A COMPREHENSIVE Reston, Va., is a private company found- more than 2.5 million people. It also power for the home, work and university LOOK AT TOP MARKETING ed in 1999. uses a database of 3.5 million house- audiences across 101 local U.S. markets ISSUES Gian Fulgoni, 58, is chairman of cS, holds who participate in survey research and across the world, including detailed and Magid Abraham is president and and who can be reached via e-mail or reporting for dozens of countries. CMM CEO. Fulgoni earned a Masters in Mar- “pop-up” survey invitations that can be also provides a suite of search tracking and planning reports in addition to audience measurement data for streaming video and radio, the latter in conjunction with Arbitron Inc. The division offers tools for reach and frequency analysis, daypart planning, online and offline local market analysis and emerging applications. cS debuted the new comScore World Metrix service in May 2006, providing an estimate of global online audience size and behavior based on activity from its online behavioral research panel. The cWM panel has active representation from countries that comprise 99% of the global Internet population. comScore Marketing Solutions (CMS) provides customized purchase information and consulting services in a variety of vertical industries, including automotive, travel, pharmaceutical, retail, financial services, telecommunications, media and entertainment, consumer packaged goods and technology. cS technology captures details of con- Build Your Foundation sumer transactions at every site.

cS data and services support several Satisfaction is necessary for loyalty applications, including market and com- but does not ensure it. Secure your petitive intelligence for any online category; benchmarking and opportunity client relationships and build a strong gap/SWOT analysis; customer profiling customer foundation. and segmentation models; integration and study of online behavioral data with offline purchase data; choice models based on pricing, taxes and promotions, among other factors; controlled, acceler- ated testing of interactive marketing programs; and scoring of customer files for direct marketing programs, using mark- ers and propensities derived in aggre- gate within the cS database and applied using shared attributes. Its e-commerce sales data have been widely published in Offices in nine countries to 414.778.6000 the media for more than five years. serve your global needs, www.marketprobe.com headquartered in the US. [email protected] CMS also offers a full range of custom See TOP 25 / Page H48 ©2006 Burke Incorporated. All rights reserved. . The Fine Art of Marketing Research Art of Marketing The Fine In the fineIn the art research, of You will have confidence decisions because you will have in your have You the shades of gray complete the masterpiece complete of gray the shades the experts at Burke to support you. Visit Burke.com or call 800.688.2674 to find Burke.com Visit out more. to support the experts at Burke you. While data gives answers in black and white, it’s the subtleties of the gray areas that give you the big picture. you areas that give the subtleties of the gray it’s and white, in black answers While data gives ongoing internal and guided by understands the nuances of research. Grounded in academic principles Burke determine helps you the best research method,research, Burke the best gather the information, and develop strategy for actionable results. H48 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

TOP 25 / From page H46 vey responses and analyses based on ies and more. and syndicated survey research services actual observed behavior. In February 2006, Catalina licensed cS for a variety of industries, using the cS In March 2005, cS was licensed by its BAR Rx service that issues invitations panel with offline and online applica- Catalina Marketing Corp.’s Marketing to potential research respondents in tions. Services address business issues Network for its Behavior Activated more than 12,600 pharmacies based on such as consumer segmentation, cus- Research (BAR) service to target con- their prescription drug purchases. tomer satisfaction, product and advertis- sumers to participate in survey research comScore SurveySite (CSS) offers a MORRISON ing evaluation, and brand performance and focus groups based on their buying number of research methods, mainly to 24 tracking. of specific products as measured by the technology industry, as well as a cS conducts survey research among point-of-sale UPC scanners in 18,000 200,000-person U.S. survey sample. MARKET STRATEGIES INC. consumers who are elusive or extremely supermarkets, for new product studies, www.marketstrategies.com expensive to measure, and segments sur- concept tests, customer satisfaction stud- cS has 345 full-time employees worldwide in offices in Reston, Va.; Chicago; New York; San Francisco; Seattle; Toron- Market Strategies Inc. (MSI) in Livo- to; and London. nia, Mich., is a privately held company founded in 1989. In June ’06, MSI sold majority interest to Veronis Suhler MARKETING NEWS’ Stevenson LLC, New York. Andrew J. Morrison is chairman RECRUITMENT and CEO of MSI. Jan Brown is president, and Reg Baker is COO. Morrison, 51, CLASSIFIEDS earned a Ph.D. in Mass Communications Research at the University of Michigan. WHERE YOU CAN FIND Revenue in 2005 was $44.5 million, up 12.7% over 2005. Revenue generated THE TOP JOBS IN outside the United States in 2005 was

MARKETING See TOP 25 / Page H50

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TOP 25 / From page H48 combines multiple platforms of needs, ion and opinion leaders studies. The life sciences and business-to-business $1.5 million, or 3.4% of total revenue. attitudes, geodemographic and behav- firm’s projects are evenly split between studies. MSI’s subsidiary company, MSI is a full-service research company ioral data to select market segment tar- consumer and business-to-business MSInteractive, provides support for the with experience working with health- gets; and the Perception Analyzer, MSI’s research. Perception Analyzer interactive group care providers and insurers, pharmaceu- dial-based interactive group testing sys- Almost 20% of MSI’s studies are testing protocols in more than 40 coun- tical companies, energy companies, tem. MSI’s MSInteractive subsidiary qualitative in nature, including tradition- tries. technology and telecommunications manufactures the Perception Analyzer al and online focus groups, Perception MSI and its subsidiaries employ 175 clients, financial services and insurance systems and software and sells or leases Analyzer sessions and in-depth inter- full-time staff and more than 400 part- clients, government agencies, and clients the equipment to clients worldwide. The views with hard-to-reach business deci- time staff in five locations. The company concerned about national policy issues firm provides each client with a secure, sion-makers. Nearly one-quarter (24%) has 165-networked CATI stations, in the healthcare, energy, communica- extranet portal and analytical tools of MSI’s ’05 studies were conducted including facilities in London, Ontario, tions and technology sectors. through its MSIClient software. using Web-based methodologies, which Canada; and Portland, Ore. Client ser- MSI offers a suite of products that More than 40% of MSI’s business were completely supported by the firm’s vice offices are located in Livonia, Mich.; includes MSImpact Modeling, a structur- involves customer satisfaction and loyal- own internal Internet research unit. Portland, Ore.; northern N.J.; Indi- al equation modeling system for cus- ty measurement based on MSImpact MSI has offices in the United States anapolis; and Alexandria, Va. tomer satisfaction, customer relationship Modeling. The balance is divided among and Canada, and partnerships with data management and marketing programs; new product development and market collection and data processing firms MSInnovation, a new product optimiza- assessment studies; market segmenta- around the world. It conducts both qual- tion and simulation approach involving tion studies; communications and adver- itative and quantitative research on a choice modeling; MSTargets, which tising research; and general public opin- global basis, with specialties in global

25 BAUMGARDNER BURKE INC. www.burke.com

Burke Inc. (BI), based in Cincinnati, was founded in 1931, and has been an independent, employee-owned company since 1989. About 70% of its shares are held in an Employee Stock Ownership Plan (ESOP). BI’s president and CEO is Michael Baumgardner, 55. He earned a Ph.D. at Ohio State University. Revenue in 2005 was $42.8 million, down 1.3% from 2004. In 2005, $5.7 million, or 13.3% of total revenue, was from outside the United States. BI is a full-service marketing research firm using advanced analytical techniques and technology to provide decision support services across all major industry sectors. Its experience in defining problems, developing research designs, executing complex studies, analyzing data and inter- preting results makes the most informed decisions possible. Over the years the firm has expanded its core research competencies in response to emerging trends such as customer loyalty, linkage and integration, and employee-related research. BI’s core competencies are supported by internal research and development programs. Marketing research and consumer insights education is provided through the Burke Institute, which has trained more than 70,000 participants from 10,000 companies through more than 3,000 public and in-house customized marketing research seminars in 39 different countries. Seminars cover research topics such as general marketing research, qualitative and online Marketing News / HONOMICHL GLOBAL TOP 25 Aug. 15, 2006 H51

NATION Rice-A-Roni revival research, questionnaire design, cus- zation, and includes commitment, l tomer loyalty, analytical tools and tech- involvement, relationships and initiative. niques, advanced multivariate analysis, Linkage and Integration: Focuses San Francisco treat stages comeback and linkage and other modeling tech- on where to invest limited resources to ice-A-Roni is once again being her- Roni commercials, she says. niques. optimize process effectiveness, employee alded as “the San Francisco treat.” And Quaker Oats Co., a Chicago subsidiary For the past seven years, the city, of PepsiCo Inc., is focusing on promoting its Primary areas of focus include: commitment, customer retention and its cable car and the oh-so-catchy new lines—rice dishes that can be cooked in business results. R ditty have been conspicuously absent from the microwave in 90 seconds and three Rice- Custom Marketing Research: Pro- Online Research and Reporting: Quaker Oats’ advertising campaigns. But A-Roni flavors made with whole grains. vides analysis and consulting for con- BI’s online research provides Web survey they’re back—at least partly. “Now we’re trying to remind consumers “We haven’t brought back the jingle, but what our brand is about today, and I think the sumer and business-to-business compa- design and data collection using the we’re talking about it,” says Monica Young, San Francisco history is a great reminder of nies to understand marketplace dynam- Internet. Its Digital Dashboard online marketing director of Rice-A-Roni. our past,” Young says. ics worldwide. Services include product reporting provides secure, real-time The city where the dish was invented and its famous cable cars will reappear in Rice-A- —The Associated Press testing, brand equity research, pricing access to survey ﬁndings. BI also pro- research, market segmentation, image vides moderating of online focus groups. and positioning studies, and a wide Burke Qualitative: BI’s qualitative range of marketing research protocols division is experienced in using the full targeted at both tactical and strategic range of qualitative formats including business issues. focus groups, dyads, triads, mini-groups Customer Loyalty and Relationship and one-on-ones. Moderators are versed Management: Helps clients develop and in laddering, ethnographic research, deploy customer loyalty and relationship scripting, and a variety of other qualita- management systems that focus internal tive and projective techniques. resources on customer requirements. International Research: Custom Employee Engagement and Reten- research and other research services are tion: A key element of BI’s approach is available worldwide. employee engagement, which represents the strength of the overall connection Burke has 198 full-time employees between the employees and the organi- worldwide.

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Far fewer companies Panels shifting from in-house to outsourced. investing in Research companies have shifted their focus from Diverse global response proprietary panels trying to do everything in-house, to outsourcing key Nearly 250 companies responded to the or platforms, portions of their online offering. global survey. Full service companies according to latest • The percentage of companies who use their account for 88% of the study, and the industry report. own in-house panels to source sample has remaining 12% are specialists in data dropped from 63% in 2005 to 44% in 2006 collection or processing. As the growth in online • Investment on in-house panels is also falling as research continues research companies decide that outsourcing to unabated, market specialist companies is more economical research companies • To leverage the panel investments they’ve Simon Chadwick, partner of are increasingly turning already made, companies are pursuing a Cambiar LLC, and former group to outsourcing for panel mix-and-match policy, supplementing in-house chief executive of NOP World management and capabilities with outside suppliers. software platforms. That’s one of the conclusions of the second annual Online Research Industry Sample source % using % of volume Practices and Trends Report published by management consulting firm Cambiar LLC on Own panels 44% 22% behalf of GMI (Global Market Insite, Inc.), a Panel company 66% 32% provider of global market intelligence solutions. Specialized sample company 44% 13% 53% - US This worldwide survey polled 247 market research Client sample 78% 24% 16% - Europe companies, representing more than $3.1 billion in Employee lists 30% 6% 12% - Asia-Pacific survey research revenues. It reveals that 20-25% Other 10% 3% 19% - Canada, Latin America, of all research is now carried out online, and Mid-East and Africa companies both large and small are more likely this year than last to depend on an external market 2005 2006 research software platform. It also found that 87% Will invest in panel of research companies now conduct online expansion 77% 34% research, up from 78% in 2005. Will invest in new panels 55% 8% More than 80% use external software platforms. Will pursue mix ‘n That usage has risen sharply from 67% just one match policy 55% 48% year ago. • Only 13% use their own proprietary platform exclusively, down from 24% last year. • Investing in platform development has dropped down to 44% from 79% just one year ago. It seems that research companies have decided that investing in their own systems is not Revenues under $5 million – 52% cost-effective as reliable, off-the-shelf solutions GMI Service Bureau supports you worldwide, $20 - $34.9 million – 26% become readily available. 24x7x365 with quality, cost-effective research Above $35 million – 7% services including translations, data processing, Prefer not to state revenues – 14% Key attributes firms seek in software. and programming. When selecting a software platform, firms look for these attributes: • Robust and reliable Panel hygiene is a key concern. • Ability to handle projects of any size When choosing a panel company, key concerns • Importing and exporting from a variety of revolve around panel hygiene and quality. These other software applications include: • Good value • Is the panel cleaned regularly and well • Customer-related issues such as flexibility managed? and adaptability, quality of customer service, • Is it representative? meeting the firm’s needs, intuitive to use, and • Is it a true panel, not just an email list? For the full 2006 Cambiar Report a 24/7 help desk for support • Do incentive systems guarantee a high or a free consultation about your response rate? online research needs, email: • Are response rates high enough to yield [email protected]. credible results? • Are recruitment methods sufficiently diverse?

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Seattle Atlanta Boston Budapest Chicago Cincinnati Denver London Los Angeles Minneapolis Moscow Munich New York Oslo Paris Pittsburgh Sa˜o Paulo Shanghai 's Hertogenbosch Singapore Sofia Stockholm Sydney Toronto Tokyo Valencia Vancouver H54 Aug. 15, 2006 Marketing News / HONOMICHL GLOBAL TOP 25

HONOMICHL / From page H3 Marketing News VNU acquisition affects ADVERTISERS’ INDEX A-M

Quick source for contacting the suppliers whole Top 25 performance from A to M in this issue of Marketing News. many have joint ventures with each oth- firms, called Valcon Acquisitions, for $9.8 ACNIELSEN P. H9 GLOBAL MARKET er that transcend national boundaries billion. VNU had come to own Nielsen Ph. 1-800-988-4ACN INSITE P. H52, H53 and, increasingly, their top manage- Marketing Research, Nielsen Media URL: http://www.acnielsen.com Ph. 206-315-9300 ment groups include nationals of for- Research and a host of other marketing ADVANCED FOCUS P. H55 URL: http://www.gmi-mr.com eign (to them) countries. There has research firms, including National Ph. 212-217-2000 come to be a cadre of international Research Group in Los Angeles, which GREENFIELD ONLINE P. H21 URL: http://www.advancedfocus.com marketing research executives that had annual research-only revenue of Ph. 1-866-899-1015 AMA ANNUAL MARKETING seem to be as much at home in one $3.5 billion. VNU’s CEO Rob van den URL: http://www.greenfield.com country as another. Burgh is gone, and he has been replaced RESEARCH CONFERENCE P. H48 HARRIS INTERACTIVE P. H31 by Rob Ruijter as interim CEO, and all Ph. 1-800-AMA-1150 Listing obsolete but one of VNU’s board members are URL: http://www.marketingpower.com/research Ph. 1-877-919-4765 In dramatic fashion the 2005 top list- gone, replaced by representatives from ANDERSON, NIEBUHR & URL: http://www.harrisinteractive.com ing and summary became obsolete—and equity firms involved in the acquisitions. ASSOCIATES, INC. P. H42 INSIDE RESEARCH P. H54 misleading—in May 2006. At that time VNU stock has been delisted from the Ph. 1-800-678-5577 Ph. 847-526-0707 the dominant international marketing Amsterdam Stock Exchange. URL: http://www.ana-inc.com research conglomerate, VNU NV, based One of the underlying reasons why URL: http://www.insideresearch.com APPLIED MARKETING in the Netherlands, completed its sale to RESEARCH INC. P. H24 INTAGE P. H23 a consortium of six U.S. private equity See HONOMICHL / Facing page Ph. 1-800-381-5599 Ph. +81 3 5294 8304 URL: http://www.appliedmr.com URL: http://www.intage.co.jp BURKE, INCORPORATED P. H47 IPSOS P. H13, H15, H17 Ph. 1-800-267-8052 URL: http://www.ipsos.com URL: www.burke.com I.THINK INC. P. H41 CHICAGO FOCUS P. H25 Ph. 214-855-3777 Ph. 416-250-3621 URL: http://www.ithinkinc.com URL: http://www.thefocusnetwork.com COMPUTERS FOR MARKETING J. RECKNER SSOCIATES NC P CORPORATION P. H20 A , I . . H25 Ph. 415-777-0470 Ph. 215-822-6220 URL: http://www.cfmc.com URL: http://www.reckner.com DECIMA RESEARCH P. H44 KINESIS SURVEYS P. H26 Ph. 613-230-2200 Ph. 1-800-313-0317 URL: http://www.decima.com/evox URL: http://www.kinesissurvey.com DECISION ANALYST, INC. P. H18 LANGUAGE LOGIC P. H30 Ph. 1-800-ANALYSIS Ph. 513-241-9112 URL: http://www.decisionanalyst.com URL: http://www.languagelogic.info DOANE MARKETING LIEBERMAN RESEARCH WORLDWIDE RESEARCH P. H42 (IS NOW LRW) P. H4, H35, Ph. 314-878-7707 H37, H39 URL: http://www.doanemr.com Ph. 310-553-0550 E-REWARDS P. H5 URL: http://www.lrwonline.com Ph. 1-888-20-EMAIL URL: http://www.e-rewards.com/researchers LUTH RESEARCH P. H49 THE FOCUS NETWORK P. H27 Ph. 1-800-465-5884 Ph. 1-800-394-1348 URL: http://www.luthresearch.com

URL: http://www.thefocusnetwork.com MARITZ RESEARCH P. H33 FOCUSVISION WORLDWIDE P. H56 Ph. 1-800-446-1690 Ph. 203-961-1715, opt. 6 URL: http: www.maritzresearch.com URL: http://www.focusvision.com MARKETING SYSTEMS GFK CUSTOM RESEARCH GROUP P. H43 WORLDWIDE P. H10 Ph. +32 2 475 28 00/01 / USA: 763-542-0882 Ph. 1-800-336-7674 URL: http://www.gfk.com URL: http://www.m-s-g.com Marketing News / HONOMICHL GLOBAL TOP 25 Aug. 15, 2006 H55

HONOMICHL / From preceding page Marketing News ADVERTISERS’ INDEX M-Z MR means big business

Quick source for contacting the suppliers from M to Z in this issue of Marketing News. that’s international in reach

PUNTO OBJETIVO P. H48 MARKET PROBE, INC. P. H46 this sale took place was the financial pares with 92,676 in 2004. The indus- Ph. 011 525 5 52 605090 Ph. 414-778-6000 performance of VNU’s market research try, of course, provides a livelihood for URL: http://www.puntoobjetivo.net URL: http://www.marketprobe.com subsidiaries, especially ACNielsen. As a many thousands more—part-timers, Q RESEARCH SOLUTIONS P. H34 group, VNU’s research holdings had a those involved in outsourcing in a far- MARKET STRATEGIES P. H22 Ph. 732-952-0000 revenue increase of 2.8% in 2005. That away place like India and the Philip- Ph. 734-542-7600 URL: http://www.qresearchsolutions.com compares with 4.0% in 2004. And, pines; and suppliers of programming or since the whole Top 25 performance is data collection services. In a word, mar- URL: http://www.marketstrategies.com REREZ P. H16 so weighted by the fortunes of VNU, it keting research is exemplified by big MARKET TOOLS P. H2 Ph. 1-800-521-1357 helps explain why the Top 25 growth in business, and public in ownership and URL: http://www.rerez.com URL: http://www.markettools.com 2005 was so subdued. In addition, international in scope. RESEARCH INTERNATIONAL P. H14 MINDFIELD P. H29 you’ll note that of the Top 25 in 2005, The individual company profiles that Ph. 312-787-4060 six firms either showed a decline in rev- follow elaborate on the doings of this Ph. 1-800-969-9235 URL: http://www.research-int.com enue growth or did not grow enough to year’s Top 25—acquisitions (and URL: http: www.mindfieldonline.com RESEARCH NOW P. H11 cover the annual inflation rate. divestitures), top executives, owner- MORGAN SEARCH P. 30 Ph. 011 44 20 7091 7800 ship, services provided, international Ph. 310-917-1066 URL: http://www.researchnow.co.uk Number of employees webs of branch offices and subsidiaries. As a group, the Top 25 had 99,910 To fully appreciate the world you oper- URL: http://www.morgansearch.com S AMPLE CZAR P. H38 full-time employees in 2005. That com- ate in, read on. MORPACE INTERNATIONAL P. 44 Ph. 323-337-1155 URL: http://www.sampleczar.com Ph. 248-737-5300 SCHLESINGER ASSOCIATES P. H32 URL: http://www.morpace.com Ph. 1-866-549-3500 MRCGROUP, LLC P. 51 URL: http://www.schlesingerassociates.com Ph. 1-800-820-0166 SIS INTERNATIONAL :H·UH7XUQLQJ URL: http://www.mrcgroup.com RESEARCH P. H40 0DUNHW5HVHDUFK MRT SERVICES, INC. P. H32 Ph. 212-505-6805 URL: http://www.sisinternational.com Ph. 1-888-MRT-SRVC 8SVLGH'RZQ SURVEY SAMPLING, INC. P. H12 URL: http://www.mrtservices.com Ph. 203-255-4200 EB P MR W . H28 URL: http://www.ssisamples.com Ph. 503-641-7277 SYNOVATE P. H19 URL: http://www.mrweb.com/usa 7+()$&,/,7< Ph. 312-526-4570 1(:<25.&,7< MSW RESEARCH P. H8 URL: http://www.synovate.com/ $5HYROXWLRQLQ0DUNHW5HVHDUFK6WXGLRV hotspotreports Ph. 516-394-6000 3DUN$YHQXH6RXWKWK)ORRU1HZ

MVL GROUP P. H45 URL: http://www.tns-global.com

Ph. 561-745-3602 TRAGON P. H51 :KHUHWKHFOLHQWLVDQGWKHVHUYLFHLVVHFRQGWRQRQH URL: http://www.mvlgroup.com Ph. 650-365-1833 7+(&203$1< OAKBROOK INTERVIEWING URL: http://www.tragon.com CENTER P. H46 THE UNIVERSITY OF TEXAS AT ARLINGTON P. H7 Ph. 630-574-0330 Ph. 1-866-296-3256 URL: http://www.oakbrookinterviewing.com URL: http://www2.uta.edu/msmr OPINIONSEARCH INC. P. H27 WESTERN WATS P. H36 4XDOLWDWLYH5HFUXLWLQJ)RFXV*URXSV,',V1DWLRQDO'DWDEDVHIRU3K\VLFLDQ5HFUXLWLQJ ([HFXWLYH5HFUXLWLQJ:HE6XUYH\V(WKQRJUDSKLHV,QKRPH Ph. 1-800-363-4229 Ph. 801-370-2220 ,QWHUYLHZV3KRQH,QWHUYLHZV3URGXFW3ODFHPHQW$XWR&OLQLFV URL: http://www.opinionsearch.com URL: http://www.westernwats.com ,Q6WRUH2Q6LWH,QWHUFHSWV7DVWH7HVWV0RFN-XULHV

PAI P. H31 WRC RESEARCH SYSTEMS, INC. P. H50 Ph. 1-800-693-3111 Ph. 630-969-4374 URL: http://www.paiwhq.com URL: http://www.wrcresearch.com PULSE GROUP P. H50 VOXCO P. 40 ($67WK675((7WK)/2251(:<25.1<3KRQH)D[ Ph. 603-8318-3573 Ph. 514-861-9255 :::$'9$1&(')2&86&20 URL: http://www.pulse-group.com URL: http://www.voxco.com Worldwide network, moving cameras, Only FocusVision has live camera operators, dedicated equipment, and a 24 hour technical support center to

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