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Richard Fisher of Freeland Wine & Spirits

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Richard Fisher of Freeland Wine & Spirits MAY 2021 Maryland l Washington, DC 04 10 24 46 40 50 FEATURES DEPARTMENTS 36 BRAND PROFILE: 10 02 Why E. & J. Gallo’s High AAPI DRINKS PUB PAGE Noon brand soars. INNOVATORS Temporary De-Regulations Twelve leaders shaping the and Permanent Policies. 38 industry and opening doors for more AAPI professionals. BRAND PROFILE: New presentation and Sicilia 04 DOC designation sets Corvo 24 LEGISLATIVE UPDATE Wine's new course. WHICH ROSÉS MSLBA's Report on the WILL SUCCEED? 2021 Legislative Session in The category is booming but Maryland 44 it’s more crowded than ever. BRAND PROFILE: COVER CREDIT: Which brands will emerge 32 Responsibility.org marks strongest? 30 years reducing unsafe TOP: Ed Marzewski by Reu- BRAND PROFILE: and illegal behavior. ben Kincaid / Joanie Kwok 40 The Magic of Espanita courtesy of ABInBev / Sharon WHAT RICE CAN DO Packaging, transparency, and Leung & Caer Maiko by Sam Rice whiskies are showing price make the difference. 50 McCracken MIDDLE: Maya & signs of growth. PROPRIETOR PROFILE: Naoko Dalla Valle by Jimmy Freeland Wine & Spirits ... Hayes / Carol Pak courtesy 34 of Makku / Jhonel Faelnar by 46 Fisher Reels 'em In. BRAND PROFILE: Mike Rush BOTTOM: Ran IS TROUSSEAU’S Duan courtesy of Ran Duan FUTURE IN AMERICA? Oxford Landing repackages to highlight green 54 / Paula de Pano by Daniel A Jura native red grape is commitment. Turbert / Thanh Nam Vo Duy finding a new home in cool- NEW PRODUCTS & PROMOTIONS by Brent Herrig / Krista Farrell climate U.S. vineyards. by Dale Clark VOLUME83NUMBER05 May 2021 BEVERAGE JOURNAL 1 PUB Maryland l Washington, DC PAGE Published Monthly by The Beverage Journal, Inc. (USPS# PE 783300) Over 80 Years of Continuous Publication TEMPORARY DE-REGULATIONS prohibit vertical integration of alcohol sold BEVERAGE JOURNAL, INC. President / Publisher Stephen Patten AND PERMANENT POLICIES to consumers. It is an important concept [email protected] 410.796.5455 As I write this, Maryland’s General assem- developed post-Prohibition. The three-tier bly has just adjourned its annual legislative system is a proven regulatory system that Board of Directors Lee W. Murray Thomas W. Murray session. There is little doubt that Maryland’s monitors licensing, sales, and compliance lawmakers will again have impacted how we with liquor laws; provides equal access for all Information Technology Peter Williams Director [email protected] live our lives and run our businesses here in manufacturers to the marketplace--promoting “ahem” The Free State. Their actions impos- competition; delivers variety for consum- EDITORIAL ing new controls or rescinding old ones will ers; and prevents the monopolization of the Senior Editor Kristen Bieler [email protected] be embraced by some and decried by others. beverage alcohol industry. According to Patrick Maroney, author of Managing Editor W. R. Tish The legislative fallout from the executive [email protected] branch’s response to covid-19 will take some Crisis De-Regulations: Should They Stay or Contributing Editors Alia Akkam, Arielle Albert, time to parse. I fear the crisis caused by the Should They Go?, “Changing alcohol regula- Keven Danow, Edward Durgin tion in one area inevitably creates conse- David Lincoln Ross, restrictions on individual liberty will propel Ed McCarthy, Jack Robertiello the same government that caused the need quences in others, and short-term fixes can for temprary de-regulation to permanently cause long-lasting damage,” ART & DESIGN Creative Director Larry Lee change industry safeguards without under- Maroney states, "The crisis of covid-19 [email protected] standing the basis and purpose of the original ought not be a catalyst to permanently Senior Designer Jeff Tsui [email protected] policies. change time-tested laws, regulations, and Maryland, along with several other states, programs, which promote the health and TECHNOLOGY & WEB had loosened regulatory enforcement on safety of consumers as well as positive com- eCommerce Director Ian Griffith petition within the marketplace. An emer- [email protected] key alcohol laws as an emergency effort to eCommerce Managers Karli Del Rossi, Evan Berube ease the financial hardship being felt by the gency related to a health pandemic is no time Online Web Programming Vali Balescu on-premise side of the industry. The financial to shoehorn major changes into the proven PRINT & PRODUCTION effect of the capacity limits put upon restau- system of state alcohol regulation.” Print Services Manager Lee Stringham rants and bars will be felt for years. We should all keep a sharp eye on what [email protected] 410.519.7034 The concept of temporary de-regulation changes the session has brought to Mary- makes sense since some businesses would land’s beverage alcohol industry. These ADVERTISING & MARKETING have closed permanently without the as- ‘temporary’ de-regulations have saved many MD & DC Advertising Sales Stephen Patten businesses, and no one would fault a restau- [email protected] sistance. The National Restaurant Association 410.796.5455 estimates that up to one-third of restaurants rant or bar owner for supporting a continu- National Advertising Sales Jody Slone-Spitalnik and one-fourth of bars have permanently ance of that which saved their livelihood. [email protected] 212.571.3232 closed due to capacity-limiting executive or- However, there are those that support a ders. Without the loosening of these regula- radical overhaul to beverage alcohol laws and tions (along with other assistance like federal, the three-tier system; they are also in support state and local subsidies), how many more of these de-regulations, but to what end? on-premise businesses would have been lost? Please check out the Maryland State Li- POSTMASTER: Send address changes to THE BEVERAGE JOURNAL, INC. As capacity limits are slowly being lifted, censed Beverage Associations's (MSLBA) Re- P.O. Box 159, Hampstead, MD 21074-0159 the question is, “should these temporary port on the 2021 General Assembly Session on page 4. Steven Wise, MSLBA Lobbyist and The Maryland Beverage Journal, the Washington, DC Beverage Journal and the de-regulations be made permanent?” The Delaware Beverage Journal are registered trademarks of Beverage Journal, Inc. next question needs to be, “And what would General Counsel offeres a synopsis of major All rights reserved. alcohol legislation from the 2021 session. n Periodicals postage paid at Baltimore, MD and additional the long-term affects on the beverage alcohol mailing offices. Subscription rates: MD edition; 1 year $45.00 plus tax, 2 years industry be if they become permanent?” $75.00 plus tax, 3 years $100.00 plus tax, FedEx Ground delivery $85.00 plus STEPHEN PATTEN tax per year per edition, single copies $10.00 plus tax. DC edition; 1 year $36.00 The three-tier system is designed to PUBLISHER plus tax, 2 years $60.00 plus tax, 3 years $83.00 plus tax, FedEx Ground delivery $85.00 plus tax per year per edition, single copies $5.00 plus tax. The opinions expressed by guest columnists are their own and not necessarily those of The Beverage Journal, Inc. The Beverage Journal, Inc. is an affirmative action/equal opportunity corporation. Copyright 2021 the Beverage Journal, Inc. No part of this magazine may be reproduced without the written consent of the publisher. Not responsible for unsolicited material or advertising claims. 2 BEVERAGE JOURNAL May 2021 www.BeverageJournalInc.com BeverageJournalInc.com LEGISLATIVE UPDATE BY J. STEVEN WISE, ESQ. MSLBA Lobbyist and Legal Counsel Maryland State Licensed Beverage Association REPORT ON THE 2021 GENERAL ASSEMBLY SESSION INTRODUCTION case counts among the public slowed, meetings of the full House and Whoever said that the 2021 Session of the Maryland General Senate increased. Assembly would be narrowly focused on a few issues because of With the State House and legislative buildings closed to the the COVID pandemic could not have been more wrong. In fact, the public, there were few face-to-face discussions with legislators, posing pandemic had very little effect on the number of bills or subject mat- challenges for those of us who ply our trade in the halls of the Legisla- ters that the Legislature took on. From the budget, to healthcare, to ture and for citizens who hoped to impact the outcome of legislation police reform, and hundreds of other subjects, legislators considered by paying a visit to Annapolis. Testimony on bills was taken by Zoom, 2,359 bills and resolutions, compared with 2,497 bills and resolutions a term unknown to many just 12 months ago. This was convenient during the 2020 Session. They remained in Session for the full 90 for those who would normally have to travel long distances to testify, days, unlike 2020 when their work was cut short due to the onset of but it lacked the advantage of being able to fully observe legisla- the pandemic. The annual meeting began at noon on Wednesday, tor’s reactions to what was being said. Voting sessions of commit- January 10th and concluded at midnight on Monday, April 12th. tees, normally not public, were also on Zoom, a change that may be While the pandemic did not affect the volume of bills, it profound- permanent. ly changed the legislative process, possibly permanently in some MAJOR ALCOHOL ISSUES ways. Pre-filing of bills was encouraged in case the Session was again cut short. This also allowed bill hearings to begin the day after Ses- In over 20 years of representing MSLBA, I believe that this was sion began, rather than waiting until February as is usually the case. one of the most successful sessions we have ever had. We defeated While the committees held virtual bill hearings, the full 141-member legislation that was bad for the industry, passed legislation that will House and 47-member Senate met sparingly to reduce covid-19 help the industry—particularly those most hurt by the pandemic, exposure.
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