PARTNERSHIP GUIDE

"HAVING MAVERIK CENTER AND GRIZZLIES AS A CLIENT HAS BEEN AN AMAZING EXPERIENCE. THEY KNOW HOW TO TREAT PEOPLE AND ALWAYS GO THE EXTRA MILE TO HELP IN OUR SUCCESS. WE COULDN’T BE HAPPIER WITH OUR PARTNERSHIP!" – DAVE JEFFRIES, SWIRE COCA-COLA

ASSOCIATE YOUR BUSINESS WITH ONE OF THE MOST RECOGNIZABLE BRANDS ALONG THE WASATCH FRONT

CONSISTENT ADVERTISING CAMPAIGN COVERING Q1 AND Q4 (OCTOBER - APRIL)

TURN KEY, IMPACTFUL PROGRAMS CUSTOMIZED TO MEET YOUR GOALS AND OBJECTIVES

PROVIDES A GREAT PLATFORM TO CONNECT WITH CONSUMER DURING LEISURE TIME

IMMERSE YOURSELF IN AN ENVIRONMENT THAT CONSUMERS ARE PASSIONATE ABOUT: SPORTS AND ENTERTAINMENT

SPONSORSHIP SENDS A MESSAGE THAT YOUR BRAND IS STRONG AND VIBRANT

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WE VALUE PARTNERSHIP

Your investment in the Maverik Center and Utah Grizzlies may be one of the smartest decisions you'll ever make. Our corporate partnership team will be delighted to review available promotion and sponsorship opportunities and offer new ideas; limited only by our collective imagination.

How successful is our team? The Utah Grizzlies rank 5th in the ECHL in attendance and the Maverik Center consistently brings in high-profile concerts and shows. We offer tremendous flexibility and marketing power. Arena, signage, print & website advertising, co-promotions, merchandising, video board messaging and product placement are just the start. We are here to help you maximize the return on your investment. Together, we can help you succeed!

Put the incredible entertainment and marketing power of the Maverik Center and Utah Grizzlies to work for you. Our fans are active, family-oriented consumers who appreciate our sponsors. The Grizzlies play 72 games (36 at home) and the Maverik Center hosts over 75 events each year. That's over 100 opportunities to entertain, promote, advertise and showcase your organization.

As a sponsor and marketing partner, you have access to a powerful array of marketing tools to capitalize on the buying power of 1.5 million active sports fans, concert-goers and special event attendees.

No matter how big or small your organization, you can harness the marketing power of our popular concert venue and a successful sports team. Meet one-on-one with the people who can make a real difference for your brand.

What challenges do you think about most?

* Enhancing your company's image & reputation? * Converting prospects into customers? * Building & strengthening client relationships? * Rewarding & entertaining valued customers? * Creating incentives for your key employees? * Building & maintaining employee morale? * Attracting new talent to your organization?

Building awareness and establishing trust is an ongoing effort. We help you engage important decision-makers in a different way to help you solidify key relationships while building your business. When you entertain or promote via the Maverik Center or Utah Grizzlies, it's not really about hockey. It's about:

* Building relationships * Exploring opportunities * Recognizing & celebrating loyalty * Sharing good food & great times * Creating positive memories

: “Each time we have contact with a partner it influences their decision whether or not they come back. If we are not great, we will lose them.” - Brian Prutch, VP of Corporate Partnerships

3 Maverik Center Fan Profile General Popula�on Maverik Center Fans

59%

49% 47% 41% 39%

31% 29% 27%

Gender Age Educa�on Income (male) (18-34) (College Graduate) ($70K+)

% OF MAVERIK CENTER ATTENDEES BY COUNTY

OTHER, 11.31%

UTAH, 15.96%

SALT LAKE, 51.36% DAVIS, 21.36%

SALT LAKE DAVIS UTAH OTHER

Ethnicity 73% 20% 7% 7% 1%

Caucasian Hispanic, Spanish or La�no Asian or Pacific Islander African-American Other ethnicity

Marital Status 50% 22% 17% 7% 2%

Married Single, Never Married Divorced/Separated Living With A Partner Widowed

4 ECHL GRIZZLIES

5,666

4,258

4,424

3,656

08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18

10 YEARS OF GROWTH Over the past 10 years, the Utah Grizzlies brand has grown tremendously. The 2017-2018 season boasted the Grizzlies highest average attendance since joining the ECHL in 2005. The Utah Grizzlies attendance is 28% greater than the league average, ranking 5th in the ECHL. Compared to other professional teams in Utah, the Grizzlies have had the most significant and consistent growth.

GRIZZLIES: +55%

REAL: +16%

BEES: -5% JAZZ: -10%

5 OUTDOOR SIGNAGE Home to the 2002 Winter Olympic hockey games, the Maverik Center is among the most iconic and recognizable buildings across the Wasatch Front. Make your brand synonymous with the Maverik Center by utilizing one of our outdoor signage options. The most noticeable and flexible of these options are the Maverik Center’s outdoor videoboards. We offer signage on our freeway marquee that broadcasts your brand to north and southbound traffic on I-215, and our exterior LED ribbon board highlights your business to all Maverik Center visitors.

6 CUSTOM WINDOW GRAPHICS Embed your brand into the very fabric of the Maverik Center using custom window graphics. These graphics are multi-year signage installments that use individual window coverings to create large, eye-catching murals, which attract the attention of all Maverik Center guests. Create a masterpiece and share your business’s message with the over 500,000 people who visit the Maverik Center each year!

7 bowl signage The Maverik Center and Utah Grizzlies offer ample opportunities for traditional signage inside the arena, including physical and digital options. Our traditional signs are predominately large, long-term installments that are visible for most Maverik Center events. Below is a list of our best arena signage options with approximate sizes:

Sign: Size: Quantity: Above Videoboard 4’ x 24’ 1 Above Scoreboards 4’ x 17’ 4 Left & Right of Boards 10’ x 8’ 6 Above Portals (walkways) 2’ x 10’ 4 Mini Board Sides 3.25’ x 8.75’ 2

8 concourse signage Make your mark on the Maverik Center concourse with one of our concourse signage options. The Maverik Center concourse offers backlit signage on the 3rd and 4th floors as well as opportunities for fully customizable wall art and elevator wraps.

9 concourse displays Meet with fans face-to-face at a 10’x10’ activation space on our main concourse for any Utah Grizzlies game and select Maverik Center events.

outdoor displays For larger displays, we offer activation space just outside our front doors. Grab the attention of everyone who enters the Maverik Center with an eye-catching display in front of our main entrance.

10 event series at the maverik center Associate your brand with some of the best entertainment in the country. As an event series sponsor, your business has the opportunity to present select events at the Maverik Center such as the Days of 47’ Rodeo, All-Star Monster Trucks, and Cirque Du Soleil. Event series sponsors receive placement on all marketing materials produced by the Maverik Center and pre-sale opportunities for select shows.

11 salt lake valley’s playground! As the premier entertainment venue in West Valley City, the Maverik Center features some of the most diverse and unique concerts and shows Utah has to offer. Our arena is home to all 36 Utah Grizzlies home games and special events. Returning acts include: Cirque Du Soleil, WWE, monster trucks, and comedy shows, high-profile concerts, as well as smaller events, trade shows, and graudation ceremonies throughout the year. PROUD AFFILIATE OF THE

in-ice logo During a hockey game, all eyes are on the ice. So, there’s no better place for your logo to be than 2” deep, preserved in the Utah Grizzlies ice. In-ice logos provide your business with a highly visible, maintenance-free marketing option from October to April for all Grizzlies games, Maverik Center ice shows, and any private ice-rental events.

zambonis Ice-resurfacers (Zambonis) are a staple for any ice-rink. During intermissions, ice-resurfacers circle the rink, smoothing the ice. At the Maverik Center, we also use our ice-resurfacers for all ice-shows, private rink rentals, and in-game zamboni rides. We offer a 360-degree, branded vehicle wrap on all 3 of our resurfacers, with naming rights, PA reads, and dedicated videoboard time at all 36 Utah Grizzlies games.

dasherboards Dasherboards are the half-walls that form the barrier between players and fans. Dasherboards are highly-visible, physical signage that provide a noticeable, consistent marketing platform for Utah Grizzlies and Maverik Center sponsors. Our dasherboards consistently appear in Grizzlies photos, video, and on ECHL TV. Dasherboards come in pairs, located on opposing sides of the rink.

15 gameday giveaways The quickest way to become a fan favorite is to offer a unique, branded giveaway item at a Utah Grizzlies game. Giveaway items can be handed out as fans enter the building or on our main concourse. Giveaways are our most popular promotions and provide fans with a constant reminder of your brand in the form of a collectible item. Previous giveaways include mini-hockey sticks, noise makers, and dog toys. Promotional giveaway items include the supporting assets listed below.

tv commercials pa announcements Sponsor will be included in co-branded commercials Sponsor’s giveaway will be promoted in the arena with the week leading up to the giveaway. PA reads for the two games preceding the giveaway. radio spots scoreboard graphics Sponsor will be included in Utah Grizzlies radio All in-arena PA reads will be accompanied by a spots the week leading up to the giveaway. scoreboard graphic featuring the giveaway sponsor. online ads billboard signage Sponsor’s giveaway will be highlighted in all Utah Grizzlies Sponsor’s giveaway will be promoted on the Maverik digital media the week leading up to the giveaway. Center’s freeway marquee the week of the giveaway.

16 on-ice contests Become the title sponsor for one of our on-ice contests. These interactive games provide fans with entertainment during hockey intermissions.

eye-catching promotions Have a fun idea? The Utah Grizzlies and Maverik Center offer you the flexibility to help create the promotion that works best for your brand. Our first-class entertainment venue provides opportunities for fan-cams, videoboard contests, on-ice presentations and much more!

17 vouchers on-location Our ticket vouchers are a great resource for any business looking to drive fans directly to their location. The Utah Grizzlies provide up to 5,000 ticket vouchers to be placed in your stores and produce radio, TV, and social media advertisements to drive our fans to your location.

coupon drops Coupon drops occur at the beginning of hockey intermissions. Utah Grizzlies activation team members will drop up to 2,000 coupons from the Maverik Center rafters per game. Coupon drops include PA reads and videoboard signage.

entrance and exit coupons Entrance and exit coupons ensure that our activation team members put your coupons directly into the hands of our fans. Our activation team will hand out up to 3,000 coupons upon entrance and/or exit. This option does not include videoboard or PA reads.

18 posters and schedules Utah Grizzlies print media offers an affordable alternative to providing your own giveaway items. Sponsor one of three posters given away throughout the season. Put your logo on our magnet or pocket schedules. Co-brand a night with the Utah Grizzlies and receive placement on the flyers we distribute to fans and groups.

19 theme nights Companies looking to get involved in the Wasatch Front community or those simply wanting to focus their marketing on one blowout event won’t find a better solution than being the presenting sponsor of a Utah Grizzlies theme night! Theme nights are our chance to add a little flare to our hockey and give back to our community. You’ll join us in the planning process and we’ll provide ample co-branded marketing. Past theme nights include: Pooch on the Pond, Military Night, Grizzlies Fight Cancer, Star Wars Night, First Responders Night, and more.

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grizzlies on the radio The Utah Grizzlies partner with every major radio group in the metropolitan area, including our Official Country Station, Z-104 and our Official Sports Station, ESPN700. Put our radio partners to work for you! We offer :15 and :30 radio spots on all of our game broadcasts. Select sponsorships include co-branded radio advertisements.

grizzies on tv The Utah Grizzlies broadcast eight games each season on KMYU with additional interest pieces and commercials broadcast on KUTV. Join one of our TV-broadcasts with our :30 commercial option or be the official sponsor of our game broadcasts. Select sponsorships include television advertisements.

23 30,667 8,011 8,564

social media mentions Let the Utah Grizzlies share your message with our active and engaging social media fan-base. Many of our sponsorship packages include flexible social media integration options.

25 “grizzlies tv” web-vlogs

“Grizzlies TV” is the Utah Grizzlies web-vlog series sharing hockey, community, and national news with our fans. We feature “Grizzlies TV” on our webpage and social media pages. The Utah Grizzlies offer presenting sponsor options for a majority of our online content as well as opportunities to showcase our players on-location at your stores.

website integration Join the Grizzlies’ and Maverik Center’s growing web presence. All Utah Grizzlies sponsors receive a place on our wall of proud partners. Restaurants and hotels have the chance to join our “Where to eat” and “Where to stay” lists that can direct our fans to your webpage.

24 luxury suites and conference rooms Whether for business or pleasure, the Maverik Center has proven to be Utah’s most popular and affordable destination. Our luxury suites offer comfortable seating, catering, and freedom to design your own space so you and your guests can feel at home for any event. Our Centennial Room offers an enclosed meeting or banquet space for your private party or company retreat. Our Golden Corridor provides a fun, relaxed atmosphere to bring your group out to a game. Contact a Maverik Center representative for information on our event setup and catering options.

26 pre-game ceremonies Partners, their friends, and families have the opportunity to participate in opening ceremonies. The Utah Grizzlies opening ceremonies offers seats on the team bench to watch warmups, a spot in our human tunnel during starting lineups, or a chance to drop the ceremonial first puck before a game.

in-game activities Partners receive preference when selecting contestants for intermission activities. Bring your friends and family on the ice to compete in a game of bubble ball, power-pull, musical chairs, or a tricycle race!

post-game fun Join us on the Ice for some Utah Grizzlies post-game fun. We regularly offer post-game skates, autograph signing sessions, and charitable jersey auctions. Large groups also have the option to schedule a private post-game skate

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TO BECOME A MEMBER OF 3200 SOUTH DECKER LAKE DR. @utahgrizzliesfanpage THE MAVERIK CENTER CORPORATE WEST VALLEY CITY, UT 84116 @maverikcenter PARTNERSHIPS FAMILY, PLEASE CALL 801-988-8000 @utahgrizzlies WWW.UTAHGRIZZLIES.COM @maverik_center