GOLF FOR HUMANITY AN INITIATIVE OF HABITAT FOR HUMANITY INDIA TO SUPPORT THE VISION OF BUILDING A WORLD WHERE EVERYONE HAS A DECENT PLACE TO LIVE.

www.habitatindia.org CONTENT

ABOUT THE PARTNERSHIP WITH 04 ENGAGEMENT HIGHLIGHTS IN INDIA 06 HABITAT FOR HUMANITY INDIA PRO-AM AT THE TAKE SOLUTIONS MASTERS 2018 08 HABITAT FOR HUMANITY INDIA PRO-AM AT THE 2018 10 BUILD WITH ASIAN TOUR 12 HABITAT FOR HUMANITY INDIA CHARITY TOURNAMENT: FIRST EDITION 13 HABITAT FOR HUMANITY INDIA CHARITY GOLF TOURNAMENT: SECOND EDITION 14 FRIENDS OF HABITAT 16 HABITAT FOR HUMANITY IN THE NEWS 20 OUR NEXT TEE-OFF! 22 ACKNOWLEDGEMENTS 23

2 3 ABOUT THE PARTNERSHIP WITH ASIAN TOUR

4 Habitat for Humanity teamed up with the Asian Tour as the golf tour’s 2018 Sustainable Development Partner, to bring the need for decent housing closer to the hearts of the golfing community in the region, and the rest of the world.

In line with the partnership, the Asian Tour’s season-long “Order of Merit” rankings was renamed the “Habitat for Humanity Standings.” This branded leaderboard led to massive visibility for Habitat across multiple broadcast channels in over 14 countries in Asia, the Pacific and beyond.

The one-year partnership opened many doors. Several professional golfers became Habitat ambassadors and wore our logo on their golf apparel or bag when they played in Asian Tour golf tournaments. There were many activation events organized on the golf course and off the course in India, , , New Zealand, South Korea and . Together, Habitat and Asian Tour collaborated to create avenues for the golfing community to support meaningful housing and shelter projects across Asia through the raising of resources, awareness and volunteers.

Since 2004, the Asian Tour has developed the sport of golf by providing a path to success and is now the third largest tour in the world. It has a diverse and committed membership rooted in Asia, and a global voice with an estimated reach of more than 466 million households because of its worldwide television reach, digital media platforms and traditional press coverage.

5 Habitat for Humanity India ENGAGEMENT leveraged the partnership with Asian Tour to raise awareness HIGHLIGHTS about the need for decent shelter in India through IN INDIA volunteer builds and charity tournaments.

6 HERO Asian Tour champions and Chiragh Kumar along with their wives Maya and Namrata, partnered with Habitat for Humanity India to help build a home for Munna Devi and her family in Begumpur, New Delhi. They were joined by 2015 Order of Merit winner and Habitat for Humanity advocate, Casey O’Toole of the United States of America.

“I strongly believe, as a citizen of the country, it is our responsibility to work together for the betterment of our society. I am happy to be part of this association with Habitat for Humanity India. I hope that one day all Indians will have a decent place to live.” – Chiragh Kumar

“We are very honoured to be able to support Habitat for Humanity India. Maya and I have always admired the great work they do around the world, and we wanted to contribute by helping build homes in a place that is very close to our hearts and makes a difference, in our own little way.” -Shiv Kapur.

“We were touched by the support of our New Delhi and international visitors who helped build our home. We are eager to complete our new home, and cannot wait to move in,” said Munna Devi, Habitat homeowner, with a smile on her face.

“I am excited about being an advocate for Habitat for Humanity. I have been able to see first-hand the impact it is making on people’s lives, and it is something I am very humbled to represent and be a part of.” – Casey O’Toole

7 HABITAT FOR HUMANITY INDIA PRO-AM AT THE TAKE SOLUTIONS MASTERS 2018

On 7th August 2018, a Habitat for Humanity Pro-Am Golf Tournament was played in partnership with the Take Solutions Masters, at the Karnataka Golf Association, in Bengaluru (Karnataka) in support of housing for farmers’ families in India.

In this one-of-a-kind event, 20 celebrated international golfers like , Casey O’Toole and Danny Masrin played alongside 60 golfers invited by Habitat India, consisting business leaders such as Shashi Kiran Shetty (Chairman – AllCargo Logistics Ltd), R. Ramakrishnan (CEO - Polycab Group) and Rajeev Menon (Trustee – Habitat for Humanity India), to support Habitat for Humanity’s cause of affordable housing, and in particular, rebuild the lives of farmers’ widows across India.

8 Buy a Mulligan: The golf players bought mulligan shots, the proceeds of which were donated to Habitat India.

Brick by Brick Campaign: Habitat India had a booth at the tournament venue, where we ran the Brick by Brick campaign to raise awareness about our work in housing, sanitation and disaster response. ‘Habitat Bricks’ signed by professional golfers, signifying the foundation of decent shelter that Habitat builds for families, were sold to the people.

Gala Dinner and Auction: The Pro-Am was followed by a networking dinner attended by 220 people, where Habitat India auctioned exciting golf memorabilia such as ‘The Masters’ famous green jacket signed by the great Jack Nicklaus and Tiger Woods, a 2014 British Open Flag signed by Rory McIlroy, and experiences of playing golf in Australia with professional golfers.

To know more, watch our film on the Pro-Am:

9 HABITAT FOR HUMANITY INDIA PRO-AM AT THE PANASONIC OPEN 2018

In partnership with the Asian Tour, Habitat for Humanity India organized an exclusive Pro-Am on Tuesday, 23rd October 2018 at the Delhi Golf Club in New Delhi, prior to the Panasonic Open. The Pro-Am was held in support of families in need of decent shelter and sanitation, people affected by the floods in Kerala and vulnerable communities such as farmers’ widows. The event witnessed a cross-section of professional and amateur golfers such as Miguel Carballo (), Lionel Weber (France), former Indian cricketers Murali Kartik and S. Badrinath, and business leaders like R. Gopal (Managing Director - Goodrich Maritime), Arjun Nohwar (Head - Asia Pacific - Uber for Business, Uber) and Yvo Metzelaar (Managing Director - Pressto India) who came together to support Habitat for Humanity India.

“It was not just another game of golf, this was an opportunity to transform the lives of people who lack basic amenities. We enjoyed playing in support of Habitat India.” – Murali Kartik, former Indian Cricketer

10 Brick by Brick Campaign: Habitat India had a booth where the team ran the Brick by Brick campaign, to raise awareness about our work. As part of the campaign, Habitat bricks signifying the foundation of decent shelter that Habitat builds for families, were sold to the audience.

Buy a Mulligan: The golf players even bought mulligan shots, the proceeds of which were donated to Habitat India.

Gala Dinner and Auction: Later on the same day, Habitat India hosted a charity dinner that incorporated the Pro-Am prize giving, as well as a silent auction of golf-related memorabilia and unique experiences. The attendees bid for golf clubs signed by professional golfers like , Keegan Brandley and Xander Schauffele.

Golf Clinic with Khalin Joshi: On 27th October 2018, the Panasonic Champion Khalin Joshi, led a Golf Clinic for Habitat India’s youth leaders, imparting leadership and life lessons that are engrained in the sport of golf. 11 Young Leaders and golf enthusiasts took part in this Golf Clinic. Khalin Joshi taught the participants to improve their shots and help them enhance their game. He also introduced the team to Habitat Young Leaders Build (HYLB), HYLB Leadership Academy, and motivated the young leaders to bring positive change to society.

11 BUILD WITH ASIAN TOUR CEO AND ASIAN TOUR GOLFERS

On 29th October 2018, Asian Tour golfers Udayan Mane and Koh Deng Shan along with Cho Minn Thant, Chief Executive Officer (then, COO) of the Asian Tour and the Asian Tour staff, partnered with Habitat India to build a home with Sheela Devi and Reshma in Begumpur, New Delhi.

“It was humbling to build homes for my fellow Indians who do not have basic necessities like shelter. I hope the golfing community continues to make a difference to the lives of people like Sheela.” - Udayan Mane

“It has been a meaningful year for the Asian Tour in 2018. As we celebrate another season of success, we are happy to see many stakeholders within the Asian Tour family made an effort to give back to society through our partnership with Habitat for Humanity.” - Cho Minn Thant, Chief Executive Officer of the Asian Tour

“We were touched by the support of our New Delhi and international visitors who helped build our home.” - Reshma

12 HABITAT FOR HUMANITY INDIA CHARITY GOLF 2019 INAUGURAL EDITION

Following a fruitful partnership with the Asian Tour as their official Sustainable Development Partner, Habitat for Humanity India launched its first-ever Charity Golf Tournament 2019 on 6th January 2019.

Along with the support of professional golfers such as Jeev Milkha Singh, Shiv Kapur and Chiragh Kumar, and former Indian cricketer Ajit Agarkar, the tournament also saw 78 of India’s top-level corporate leaders participate, such as Arjun Nohwar, Director and Regional GM, Asia Pacific - Uber for Business, Uber; Harsh Mariwala, Chairman of Marico Ltd. so on. The tournament was followed by a gala dinner, where golf memorabilia was auctioned to the players. The tournament was held to raise funds to build homes for the farmers’ families in Maharashtra.

“I strongly believe that home is always a source of happiness and a sense of security. It’s quite heartening to see Habitat for Humanity India coming forward to bridge the gap by organising the charity golf tournament for the farmers’ widows in Maharashtra,” said Ajit Agarkar, former Indian cricketer.

13 HABITAT FOR HUMANITY INDIA CHARITY GOLF TOURNAMENT SECOND EDITION, 6TH DECEMBER 2019

Extending the spirit of sportsmanship foundational for families to thrive. I As Habitat for Humanity is the and magnanimity he shows in the sports am glad Habitat for Humanity India is sustainable development partner of field to areas of social responsibility, using the power of sports to transform the Asian Tour - the official regional legendary international cricketer Brian people’s lives, and is helping them sanctioning body for professional golf Lara urged sportspersons to support achieve the strength, stability and self- in Asia – golfer Varun Mohta, won the community development initiatives, as reliance they need to build a better opportunity to play an Asian Tour Pro-Am he inaugurated the second edition of future for themselves,” said Brian Lara, in 2020. Akshay Kilachand also won a Habitat for Humanity India’s Charity Former International Cricketer. spot in the Golf Amour Egypt Challenge. Golf Tournament. The second edition of Both D.C. Patel and Amit Nigam won the Habitat for Humanity India Charity The tournament received an an opportunity to play a round of golf Golf Tournament played at Willingdon overwhelming response with 67 business with Asian Tour champion Shiv Kapur. Sports Club, Mumbai saw Brian Lara leaders playing golf to support Habitat for tee off on 6th December 2019. Humanity India along with professional Golfers who participated in the Habitat golfers , Anil Mane and Charity Tournament raised funds through “I have been associated with Habitat former Indian cricketers S. Badrinath crowd funding campaigns and individual for Humanity’s work in the past and I and Ajit Agarkar. Shariq Kajiji won the donations for Habitat India, to support firmly believe in their vision of building tournament overall with the best overall low-income families in need of affordable a world where everyone has a decent net score, with Riaz Batliwala scoring the housing, sanitation and access to water. place to live, because housing is best gross score in the golf tournament.

14 15 FRIENDS OF HABITAT Some Asian Tour golfers have become supporters and advocates of Habitat for Humanity India, giving their time and making efforts to serve as Habitat volunteers. Many amateur golfers who are India’s top most business leaders showed solidarity to Habitat’s work. Their voice, voluntarism and generosity contributes to the cause of helping families in need of decent housing, sanitation and Habitat’s vision of a world where everyone has a decent place to live.

16 WE ARE GRATEFUL FOR YOUR SUPPORT

“I am grateful to have played “It’s really important to have your “We are honoured to support “It is important to talk about the the Habitat India Charity Golf own house. Where I used to live, Habitat India. My wife, Maya need for decent shelter and Tournament. As the Sustainable it was like a slum area. I started and I have always admired sanitation to create an impact Development Partner of Asian playing golf and I would get INR the great work they do. We on the economically weaker Tour, Habitat for Humanity 10 to go to the golf course. With wanted to contribute by building sections of the society. I am glad has played a significant role that amount, my father had to homes and make a difference that a game of golf can be a in providing decent shelter to pay the rent and take care of the in our own little way.” platform to support Habitat’s work the less-privileged sections family. It was really tough. Hats - Shiv Kapur, to build strength, stability and of society in India.” off to what Habitat is doing!” Ace Indian Golfer and self-reliance through shelter.” - Jeev Milkha Singh, - Rashid Khan, Asian Tour Champion – Viraj Madappa, Ace Indian Golfer and Ace Indian Golfer Ace Indian Golfer Asian Tour Champion

“Housing is foundational for “Habitat is doing some great work families to thrive. I am glad Habitat in the field of housing for the for Humanity India is using the underprivileged and vulnerable power of sports to transform communities in India. My wife people’s lives, and is helping them Namrata and I are proud to be achieve the strength, stability and associated with a cause to provide self-reliance they need to build strength and stability to families a better future for themselves.” in need a decent shelter.” - Brian Lara, - Chiragh Kumar, International Cricket Icon Ace Indian Golfer

17 “People who play golf are the “Habitat India is building a Habitat does something which “Being associated with Habitat India crème de la crème of society. world where everyone has is very close to my heart - has been a pleasure. This Charity Making them conscious of their a decent place to live. I am they provide dwelling for low Golf Tournament is a phenomenal responsibilities, giving them an glad to support the families income families. It provides concept where you are doing your opportunity to see what Habitat who need decent shelter and the family with self-confidence bit for social good and having fun does, and inspiring them – it access to better sanitation and completely changes their playing the game, networking makes a difference to others facilities. Golf acts as a driver mindset. This Charity Golf with people and making sure at and I think it is a great and for me to be associated with Tournament was a way of the same time you are playing laudable effort.” Habitat and the great work combining something that I an important role in impacting - R. Ramakrishnan, CEO, they do.” love, with a way to give back the lives of people, to make them Polycab India Ltd. - D.C. Patel, Managing to the community.” self-reliant.” Director, Laxmi Board - Ajith Sundaresh, Retired - Arjun Nohwar, Director and and Paper Mills Senior Finance Professional Regional General Manager, Uber for Business

R Ramakrishnan, CEO, Polycab India Ltd. gave a generous donation to Habitat India and also encouraged his friends including business leaders such as Ashish Kacholia, D.T. Thomas and Charandeep Singh among others to donate. Their contribution will help Habitat build a home under our Habitat for Heroes program wherein we build homes for bereaved families of soldiers of India’s Armed Forces.

D.C. Patel, Managing Director, Laxmi Board and Paper Mills has been an active supporter of Habitat right from the first edition of the Charity Golf Tournament. His generous contribution towards Habitat India means we can support more families in need of decent shelter.

In addition to the personal donations of Ajith Sundaresh and Arjun Nohwar, they also reached out to their friends, family and colleagues who in turn contributed towards Habitat India. Thanks to their support, more families in Maharashtra will now have access to water wheels and fetching water will no longer be a burden on the women in the family.

18 “I have been involved in philanthropy through my company and personally as well. In the aftermath of Kerala floods, we supported Habitat to build homes for affected families. We feel proud, that these families now have a home to live in. Habitat India is doing a great job.” – R. Gopal, Managing Director, Goodrich Maritime Pvt. Ltd.

R. Gopal played a Habitat India Pro-Am and the second edition of Habitat Charity Golf Tournament. C.V. Unni is unable to work The Kerala floods of August 2018 bothered us. We approached for long hours as he has a washed away everything they had. many local representatives for Together with him, his employees neurological disorder and cerebral They were evacuated to shelter help, but finally it was Habitat for also contributed to Habitat India’s thrombosis which affects his camps and when they returned, Humanity India who helped us. Kerala Flood Response 2018. movement and coordination. So, the house was in ruins and had he left his carpentry work and completely caved in from one side. We thank Habitat India and His contribution helped us switched to selling lottery tickets. Goodrich. We will be grateful build two homes and repair Unni and his wife Sathi find it “We were in a very desperate forever.” - C.V. Unni. two homes in Kerala, helping difficult to make both ends meet situation, unable to continue living families such as C.V. Unni’s. through this meagre income. in our own house after returning Their only daughter Unnimaya is from the relief camp. I have a studying for a Masters in Chemistry medical problem and we’re barely through financial support from well making ends meet. The wishers. absence of a proper house

19 IMPACT

TOTAL FUNDS MOBILISED: INR 1,09 CRORES (USD 144,451 APPROX.*) 130 MEDIA MENTIONS IN PRINT, ONLINE AND TELEVISION IN INDIA. OVER 10 MILLION INDIVIDUALS REACHED THROUGH MEDIA COVERAGE. OVER 4,28,325 PEOPLE REACHED THROUGH HABITAT INDIA’S SOCIAL MEDIA.

*1 USD = 76 INR

GLOBAL EXPOSURE EDITORIAL MEDIA COVERAGE IN INDIA

Exposure on Asian Tour’s television Hindustan Times News All India Radio platform: More than 286 million The Times of India India TV households reached through 13 LIVE programs and 18 highlight programs The Asian Age, India The Sunday Guardian, India of 23 tournaments. Deccan Chronicle, India The Telegraph, India The Tribune, India Dainik Jagran, India EXPOSURE IN ASIAN TOUR’S Business Standard, India Millennium Post Newspaper DIGITAL, ON-GROUND AND The Hindu, India and more... PRINT PLATFORMS:

400 million individuals potentially reached with 483 articles generated with over 1,250 mentions of Habitat Figures corresponding global exposure provided by Asian Tour, as of 8 March 2019. for Humanity. Sources: Nielsen Sport, Blinkfire, TalkWalker and LexisNexis

20 SELECT MEDIA COVERAGE 2018-19

21 OUR NEXT TEE-OFF! Habitat for Humanity India Charity Golf Tournament Third Edition Date: Sunday, 10th January 2021 Venue: Willingdon Sports Club, Mumbai After receiving an overwhelming response to the first two Charity GolfTournaments, Habitat for Humanity India is now organising the third edition of its Charity Golf Tournament.

For participation, please contact Christina Shaikh | [email protected] | 9920769056 For sponsorship, please contact Jagdish Peswani | [email protected] | 7666613838

Films made in partnership with Asian Tour: Scan the QR codes below and watch the impact Habitat India has made through Golf for Humanity.

Habitat India at Charity Golf Charity Golf Habitat for Asian Tour Take Solutions Promo with Promo with Humanity India Golfers Build Masters Shiv Kapur Jeev Singh Charity Golf Tournament 2019

22 WE ARE GRATEFUL FOR THE GENEROUS SUPPORT ACKNOWLEDGEMENTS OF ALL OUR EVENT PARTNERS

We would like to extend our heartfelt gratitude to the following people who have contributed immensely towards the success of Habitat India’s Golf initiatives.

Jimmy Masrin

Rajeev Menon

Cho Minn Thant

Valerie Lim

Rishi Narain

Rahul Singh

Suryaveer Singh

23 Habitat for Humanity India 102/103, 1st Floor, Dhantak Plaza, Makwana Road, Marol, Andheri (East), Mumbai, Maharashtra - 400059

TEL : 022 6784 6868 EMAIL : [email protected] WEB : www.habitatindia.org

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