www.EUbusinessinJapan.eu Promoting your products on the Japanese market January - 2020 Chieko Nakabayashi EU-JAPAN CENTRE FOR INDUSTRIAL COOPERATION - Head office in Japan EU-JAPAN CENTRE FOR INDUSTRIAL COOPERATION - OFFICE in the EU Shirokane-Takanawa Station bldg 4F Rue Marie de Bourgogne, 52/2 1-27-6 Shirokane, Minato-ku, Tokyo 108-0072, JAPAN B-1000 Brussels, BELGIUM Tel: +81 3 6408 0281 - Fax: +81 3 6408 0283 -
[email protected] Tel : +32 2 282 0040 –Fax : +32 2 282 0045 -
[email protected] http://www.eu-japan.eu / http://www.EUbusinessinJapan.eu / http://www.een-japan.eu www.EUbusinessinJapan.eu This note is to supplement the webinar “Promoting your products on the Japanese market” to understand its content in more details. Any further consultation can be requested by email. (Chieko Nakabayashi) EU-Japan Centre for Industrial Cooperation 2 www.EUbusinessinJapan.eu Table of Contents: 1. Introduction: Market Size and Characteristics .......................................................................................................... 4 a. Japanese food market: .......................................................................................................................................... 4 b. Socioeconomic changes: ....................................................................................................................................... 4 c. Product Adaptation ..............................................................................................................................................