Sponsorship Proposal
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MARIBYRNONG PARK FOOTBALL CLUB SPONSORSHIP PROPOSAL 2013 Season SPONSORSHIP ABOUT US BENEFITS Who we are... Club Community Demographics... Maribyrnong Park Football Club (MPFC) is a thriving Australian Rules The Club is located adjacent to the Maribyrnong River on the border of Football community formed in 1980, characterised by the fearless pursuit the City of Maribyrnong, and attracts a number of players and families of excellence both on and off the field. from this municipality as well as the City of Moonee Valley. Maribyrnong Park Football Club is affiliated with the Essendon District MPFC has close to 2,500 members, supporters, players & family Football League (EDFL) and resides in the City of Moonee Valley. members. live within the areas of Ascot Vale, Flemington, Kensington, The Club is located adjacent to the Maribyrnong River on the border of 50% Maribyrnong, and Moonee Ponds; the City of Maribyrnong, and attracts a number of players and families living in Essendon; and from this municipality as well as the City of Moonee Valley. 20% 30% live in Niddrie, East Keilor, Pascoe Vale, and others are based outside the immediate area. Our achievements... Median Property value in area: approx $800,000 Annual average household income in area: approx $100,000 2012 Season: Senior: Premier Division Team finished 3rd Many club members are business owners and service professionals in Junior: U10 Division 2 & 5 Premiers, U14 Division 2 & 6 Runners Up, 6 of the area. 11 teams competed in finals. History: Benefits of being aligned with the club... Premier Division (A Grade) Premiers 2009 and 2010 B Grade Premiers 2007 ü Affiliation with a local sporting club means your business is seen as actively supporting the community. This ensures the community sees Junior player Rory Atkins selected in the A.I.S – A.F.L academy in 2010, your brand in a positive light and will actively support your business in selected for Vic Metro team in 2012 U18 Championships, subsequently return. taken by Adelaide football club in 2012 AFL draft. ü Access to communicate directly with members, guests, and the greater Junior player Touk Miller Captain Vic U15 Schools Team, Vice-Captian Vic community of Moonee Valley and surrounding areas , with opportunity Metro team in 2012 U16 Championships, to deliver your brand messages through signage, club jerseys, newsletters, the website and club functions & presentations. Senior players Kevin Whichello, Heath Ayres, Luke Livingston, & Kane ü McKenzie selected for EDFL team of the year 2011 By supporting the Club long term, your organisation becomes synonymous with the Club and seen as “part of the team”. Senior players Jackson Barling & Trent Lee selected for EDFL team of the year 2012 SPONSORSHIP SPONSORSHIP BENEFITS OPPORTUNITIES Key facts benefiting your business as a sponsor... latinum $10K P ü MPFC has close to 2,500 members, supporters, players & family Sponsorship Levels Diamond $15K Gold $5K $990 Club m m m m members. Sponsors Logo prominently displayed on senior playing jumper – 3 available ü ü Three Senior Teams. Ability for sponsor to set up an information booth at senior home games ü ü ü Average nine home games per season with activity from 9.30am to Ability for sponsor to present to Club members at mutually agreed times ü ü 6.00pm on a Saturday. Banner advertisement on Club website promoting sponsors business ü ü ü Home game average 500-1500 spectators from April to September. Permanent double sided signage behind the Orford Street end goals during ü ü Twelve Junior Teams (anticipated for 2013) the football season 2400 x 1600 ü 250 registered children from U10 to U16 age groups (approx 200 Pull up banner with sponsor name and logo displayed permanently in the Club ü ü families). social rooms Regular personal updates on senior teams progress from Senior Coach ü ü ü Between four to eight games played at the home ground location every Sunday (April to August from 9.30am to 4.30pm). Permanent double sided signage behind the Orford Street end goals during ü the football season 1800 x 1200 ü Club member demographic includes: 2 x Club polo shirts ü ü 50% live within the areas of Ascot Vale, Flemington, Kensington, Maribyrnong, and Moonee Ponds; Sponsors logo and contact details displayed on Club sponsors TV within the ü ü ü social rooms 20% living in Essendon; and 2 x tickets to two Club functions during the year including the Sportsmans ü ü ü 30% live in Niddrie, East Keilor, Pascoe Vale, and others are based Night. outside the immediate area. Sponsors logo and contact details displayed on the Club website with links to ü ü ü ü High visibility of signage to busy Orford Street (Highpoint bound) traffic. the sponsors website Sponsors Advertisement in Club Sponsor, Trades, & Services Directory ü ü ü ü Invitation to Clubs sponsors day (4 tickets) ü ü ü ü Sponsors logo and contact details displayed in club weekly newsletter ü ü ü ü Certificate of Appreciation for display at your business ü ü ü ü *Diamond & Platinum sponsors are liable for all costs associated with printing of logos to club shorts and jumpers, and manufacture/installation of signage. *Gold and Silver sponsors are liable for funding the development and installation of the signs. * Directory Advertising – Diamond & Platinum receive ½ A4 page display, Gold & 990 Club receive 1/3 A4 display. ADVERTISING OPPORTUNITIES Advertising Packages Available General Advertising THANK YOU 1/2 page ad in weekly club newsletter $100 per edition Advertising on club website (banner advertisement) $1,000 per season Signage safety netting behind Orford Street end goals $1500 per season Advertising in club “Sponsors, Trades & Services Directory 1/2 Page $600 • We offer a wide range of sponsorship and advertising opportunities for you to become a support partner of our thriving Australian Rules 1/3 Page $350 Football Club. 1/6 Page $200 • As a sponsor you will have the opportunity to promote and grow your business through access to a vibrant, growing member and supporter base. • These prices and packages are a guideline only. We are happy to work with you to develop a package to maximise your sponsorship needs/budget. • We are also happy to discuss ‘goods in kind’ sponsorships such as supply of consumables/gift cards/vouchers. We greatly appreciate your interest. To discuss these opportunities further please contact: Sponsorship Coordinator: Tony Fisher Mick Doran Phone No: 0411 301 567 0418 326 066 Email: [email protected] Maribyrnong Park Football Club Corner The Boulevard & Orford St, Moonee Ponds, Vic 3144 T 9413 2194 E [email protected] W www.marby-lions.com.au.