PAGE NUMBER INTRODUCTION...... 1

HISTORY AND HISTORIC PRESERVATION...... 1-6 NATIVE AMERICAN CULTURE 1 ESTABLISHMENT OF CURRENT CULTURE 1-3 COMMUNITIES AND TOWNSHIPS 3-4 GULLAH GEECHE CULTURE 4 HISTORY MUSEUMS 4-5 HISTORIC PRESERVATION AND EVENTS 5 HISTORY AND HISTORIC PRESERVATION FINDINGS 6

RURAL CULTURE...... 7-10 CENTURY FARMS 7 AGRITOURISM 7-8 NATURE: WILDLIFE, HUNTING AND FISHING 8-9 RURAL FOOD 9 RURAL CULTURAL EVENTS 9 RURAL CULTURE FINDINGS 9

BEACH CULTURE...... 10-13 ATTRACTIONS 10 GOLF 10-11 MOTOR SPORTS 11-12 CAMPING 12 BEACH FOOD 12 BEACH CULTURAL EVENTS 12-13 BEACH CULTURE FINDINGS 13

ARTS CULTURE...... 14-15 ARTS CULTURAL EVENTS 15 ARTS CULTURE FINDINGS 15

FAITH-BASED CULTURE...... 16 FAITH-BASED CULTURAL EVENTS 16 FAITH-BASED CULTURE FINDINGS 16

CONCLUSIONS...... 17

GOALS AND IMPLEMENTATION STRATEGIES...... 17-18

RESOURCES...... 19 INTRODUCTION NATIVE AMERICAN CULTURE From shag dancing to folk art, Horry County celebrates its Historically, Horry County’s original inhabitants were several culture in a variety of ways. Horry County is fortunate to be small Native American Tribes including the Pee Dees, Chico- steeped in history and culture. Managing cultural resources ra, Sirans, Cape Fears, and Waccamaws. It is estimated that means preserving history and heritage, public art and music, in the early 1600s there were approximately 30 individual and physical spaces devoted to cultural activities, such as tribes existing in (SCIWAY, 2018). Unfortunate- churches, museums, libraries and art galleries. Planning for ly, the majority of the Native American population was the future of cultural resources is of the utmost importance wiped out during early European settlement due to disease because preserving the individual character and signifi- and forced slavery. While very little remains of these tribes, cance of each of these places and practices contributes to many of geographic and natural resources retain Native the overall community essence of the County. American names, paying homage to the Indigenous roots Annual Cultural Arts Festival and Pauwau of the region. Source: https://discoversouthcarolina.com/products/27974 The Cultural Resources Element catalogs and analyzes var- Native American Cultural Events ious cultural resources of Horry County including facilities, Two tribes remain and actively work to preserve Native Amer- Both the Chicora Indian Tribe and the Waccamaw Indian special events and festivals, and cultural groups. As the ican culture in Horry County. The Waccamaw Indian People People participate in the Annual Cultural Arts Festival and population continues to grow, it will become necessary to were the first tribe recognized by the state of South Carolina Pauwau held annually in the Fall. This gathering features protect and promote the irreplaceable heritage of Horry in 2005. In February 2018, their estimated membership was food vendors , local crafts and handcrafted clothing, and County and its people, as well as sustaining and enhancing roughly 450 (SouthStrandNews, 2018) Early settlement maps traditional dancing. the functions provided by the various cultural facilities and date the Waccamaw Indian People back to the early Dimery organizations that exist in the County. Settlement which was located in what is now the Dog Bluff ESTABLISHMENT OF CURRENT CULTURE area. They were skilled in animal domestication and often Early European settlement in the 1600s was limited by the HISTORY AND HISTORIC PRESERVATION had deer, ducks, geese, and chickens. In communal and natural swampy conditions and Little Pee Dee River bound- While several Indigenous peoples inhabited this area centu- private gardens, the Waccamaw farmed and harvested ary (Horry County Historic Resources Survey, 2007). By the ries before European settlers, Horry County’s relative isolation corn, pumpkins, kidney and lima beans, squash, melons, and early 1700s, European settlement began to concentrate geographically from inland South Carolina has greatly influ- tobacco (Waccamaw.org, 2018). In 2004, the tribe received in the Little River area due in part to its location along the enced its development and settlement. Isolation for Horry roughly 20 acres of their ancestral homeland near the Dimery King’s Highway. It was not until the 1730s, when land grants County’s early population was exacerbated by the border of Settlement and established the Waccamaw Tribal Grounds. became available, that widely distributed settling began in the County to the South and West by the Little Pee Dee River, Horry County. the East by the Atlantic Ocean, and bisection by the Wac- The Chicora Indian Tribe, while not recognized by the State of camaw River. In addition to this, Horry County is dominated South Carolina, is one of the oldest tribes that reside in Horry Townships in South Carolina started in 1730, when surveyors by natural wetlands and swampy conditions. None-the-less, County. Originally located closer to the Horry and George- employed by England’s King George II, laid out eleven town- several Native American tribes and European settlements town County lines, the Chicora were known for their river, ships. At that time, the Kings Town Township encompassed established themselves in the County, and with innovations saltwater marsh, and sea fishing. The Chicora now identify much of what is now the City of Conway. In 1769, the Kings in agriculture, technology and industry Horry County began the Hickory Grove area as the Chicora Tribal Grounds where Town Township became part the Georgetown District, where to grow in population. they hold monthly meetings (ChicoraIndianTribe.org, 2018). in 1785 it would become known as Kingston County.

Cultural Resources Element 1 It was not until 1801 that the Horry District was founded in Although the County was spared from severe destruction, A short time after the commencement of railroad transporta- honor of Peter Horry, a lieutenant colonel in the Revolution- the post-Civil War years were nonetheless difficult. Due to tion, the first hotel named “Seaside Inn” opened. That event ary War, a brigadier general in the S.C. Militia, and later the outbreaks of diseases and the generally ailing economy the marked the start of the ’s growing popularity as area’s representation to the South Carolina State and House. economic situation was depressed; however, the arrival of a vacation destination, spurring tourist-orientated develop- In 1868, the area was renamed Horry County. the railroad into Conway in 1887 and to the beach in 1901 ment all along the seashore. provided welcomed relief. The natural functions and primary uses of the land in Horry The growing importance of the automobile as a means of County have changed significantly since its founding. Sur- transportation led to increased highway construction in Hor- rounded by the Lumber and Little Pee Dee Rivers as well as ry County improving accessibility. The opening of the Atlan- the Atlantic Ocean, Horry County’s proud reference as the tic Intracoastal Waterway, which originally was planned to “Independent Republic” stems from the fact that this land enhance homeland security from the sea, indirectly contrib- was unreachable to anybody from the land side for a long uted to the growing attractiveness of the area as a vacation time. Its geographic isolation and diverse natural resourc- destination. The transformation from an agricultural based es and landscapes made Horry County a unique place for economy to a tourist driven destination is largely attributed many different peoples who settled here. From second sons to the advent of personal transportation and accessibility to of English noblemen to pirates and fishermen, fur traders, log- the area. gers and farmers, the beauty and the wealth of the land has attracted people ever since its exploration, and has spurred the development of settlements throughout the territory. Train Service on Main Street in Conway Source: Horry County Museum

The economic turmoil led to the closure of most of the na- val shipyards along the Waccamaw River, and had a neg- ative effect on the local employment and income situation. This was somewhat compensated by the growing popularity and suitability of planting tobacco.

The Early “Seaside Inn” Source: Horry County Museum

19th Century Logging Crew Historic Tobacco Barn; Drying Tobacco Source: Horry County Museum Source: Horry County Museum

Cultural Resources Element 2 Since the 1950s, the importance of the tourist industry in Horry County has grown substantially to become the main revenue generator and land use converter. Over the years the tourist industry has spread geographically all across the County, creating a diverse mix of land uses.

COMMUNITIES AND TOWNSHIPS Since its renaming, Horry County has been further divided into townships, each with unique characteristics and names developing within them. The unincorporated areas of Horry County have many unique place names which have survived, in some cases, for more than two centuries. In 1869, by order of the South Carolina General Assembly, Horry County was divid- ed into ten townships. Within each of these townships, other communi- ties formed, many preceding the 1869 township creations. Many of these community, township and place names remain on modern day maps. And many Horry County citizens still identify their communities and home- towns by these cultural namesakes.

Horry County 1869 Townships Floyd’s Green Sea

Bayboro Galivants Simpson’s Ferry Creek

Dog Bluff Little River Conwayboro

Dog Wood Bucks Neck

Socastee Horry County Communities, many based on historic place names and townships

Cultural Resources Element 3 Horry County can really be divided into three unique dis- pared to African cultures in the Northern and inland areas. vate entities have established museums dedicated to Horry tricts: the western and northern rural district, the emerging Two distinct groups - the Gullah, primarily in North and South County’s unique history. suburban district between Conway and the beach which is Carolina, and the Geechee, in Georgia and Florida - devel- largely a residential and supporting commercial area, and oped relatively similarly across the coasts of North and South The Horry County Museum was established in 1979 to pre- the urban beach district. The County’s growing population Carolina, Georgia, and Florida. serve the materials and objects relating to the history, prehis- brings with it both opportunities and challenges as it plans tory and natural history of Horry County. The museum serves for the future. The past and the links to the land must be The unique Gullah Geechee culture in Horry County is char- over 31,000 visitors each year through permanent exhibits, considered when planning how to interact with the multi- acterized by the prevalence of rice and okra as a main cui- special events and a myriad of educational programs for tude of natural resources that exist throughout the County. sine staples and by coiled baskets - made of sweetgrass by school children. The museum relocated from a 6,500 sq ft Expansion of the economy and the growth of the population Gullah in Georgetown and Charleston counties and reed facility to the historic “Burroughs School” at 805 Main Street is possible with land-use planning that protects the natural grass in Horry County. In 2006, the U.S. Congress provided in Conway, in November of 2013. The new location con- resource assets while simultaneously promoting quality of $10 million over 10 years for the preservation and interpreta- tains 28,000 square feet and allows for additional permanent life. It is these natural resources that make Horry County the tion of Low Country sites relating to Gullah Geechee culture. exhibits. The site also includes a 400-seat auditorium which place where millions of people vacation, and hundreds of hosts educational programs geared to larger audiences, thousands live and work. The Gullah Geechee Cultural Heritage Corridor runs from and provides the community with an additional gathering Wilmington, North Carolina to Jacksonville, Florida. It was place for cultural and social events. GULLAH GEECHE CULTURE created to recognize the important contributions made to Many early European settlements in the South were built American culture and history by Gullah Geechee African using slave labor. Horry County’s relative isolation from the Americans. It was also designated in an effort to help local rest of South Carolina during the Civil War era meant that and state governments as well as public and private entities, by 1810 the population was only roughly 4,300, of whom ap- interpret Gullah Geechee folklore, arts, crafts and music. proximately 32% were enslaved individuals. This is in stark contrast to the nearly 80% enslaved population in the rice Gullah Geechee Cultural Events plantation counties of Charleston and Georgetown (Horry The Horry County Gullah Geechee Heritage Committee or- County Historic Resource Survey, 2007). While Horry County chestrates an annual Gullah Geechee Heritage Film Festival did not have a relatively large enslaved population, there that highlights an eclectic selection of national and interna- was none-the-less a rich African culture that resonates to- tional short films and the annual Gullah Geechee Heritage day. Festival, a three-day celebration of Gullah Geechee culture The Burroughs School Building, now The Horry County Museum featuring round table and panel discussions, a traditional Source: The Horry County Museum The Gullah culture is a synthesis of African cultures that grew marketplace, festivities with children’s games and vendors, and adapted through the pre- and post- Civil War eras. Most- and a Gospel Explosion and worship service. The South Carolina Hall of Fame, dedicated in 1973, was cre- ly of West African decent, the Gullah people developed a ated by the State Legislature to recognize and honor past creole culture with elements of African languages, cultures HISTORY MUSEUMS and present South Carolinians who have made a substantial and community life. This culture is unique to Southern coastal In an effort to educate the public about Horry County history impact on the State’s progress and heritage. Nominations states because it developed in relative isolation when com- and preserve historic structures, a handful of public and pri- are taken from the State’s ten districts. Each district nomi- Cultural Resources Element 4 nates one contemporary and one deceased nominee. Re- The museum holds artifacts from the school and period, as in the Galivants Ferry National Register Historic District and is cipients have a variety of backgrounds from artists to ath- well as a reference library of African American history. The vitally important to the cultural heritage. letes; preservationists to statesmen; educators to scientists. building also houses adult education programs and continu- The Myrtle Beach Convention Center is the home of the Hall ing education classes. HISTORY AND HISTORIC PRESERVATION FINDINGS of Fame. A full list on inductees is provided at http://www. As development and population increases, Horry County will theofficialschalloffame.com/ HISTORIC PRESERVATION AND EVENTS need to make a conscious effort to preserve its history and The Board of Architectural Review and Historic Preservation cultural diversity. Educating locals and newcomers about The North Myrtle Beach Museum opened on April 7th, 2013 is empowered with the task of preserving the local heritage the County’s history and cultural offerings is a critical part of in the former North Myrtle Beach Library building. The Mu- of Horry County. This irreplaceable asset is protected by the historic and cultural preservation. seum features both a long-term gallery highlighting various creation of a list of designated individual properties, sites aspects of the region’s history and a changing gallery of- and landmarks, and Historic Preservation Districts. By regulat- fering short-term exhibits of regional interest. The exhibits in ing these properties, the County seeks to safeguard its her- the museum showcase the North Myrtle Beach area’s histo- itage, promote the use and conservation of our resources, Festival/ Event Location Time of Year ry including early beginnings, natural history, beach culture, encourage a general harmony of style, improve property shag dance, and leisure activities. values and strengthen the local economy. For more infor- Horry County Museum Quilt Conway February-March Gala mation please see Appendix I: Horry County Historic Preser- Canadian/American Days Myrtle Beach March The Wheels of Yesteryear Museum opened on September vation Plan. Society of Shaggers North Myrtle Beach April 30th, 2009 in front of the Myrtle Beach Speedway on High- Spring Safari way 501. This privately owned museum showcases one of There are many events in unincorporated Horry County and Galivants Ferry Stump Political Gallivants Ferry April Rally the Southeast’s most impressive collections of vintage Amer- the incorporated towns and cities that offer historically sig- Conway Riverfest Conway June/July ican-made automobiles. nificant cultural events. The diversity of events speaks to the Horry County Museum Conway August diversity of heritages and cultures in Horry County. From the Tobacco Heritage Festival The South Carolina Civil War Museum is a privately owned Horry County Museums Quilt Gala in Conway and Annual Beach Boogie and BBQ Myrtle Beach August Festival museum dedicated to South Carolina’s role in the Civil War. Pauwau in Aynor which help to celebrate unique cultural Gullah Geechee Heritage Little River August The museum focuses on two primary collections. The first is crafts to the Beach Boogie and BBQ Festival and Society of Festival the private collection of the owners, Ted and Connie Gragg. Shaggers Fall Migration which celebrates the unique history Society of Shaggers Fall North Myrtle Beach September Migration The second is items recovered by the Graggs and other of dancing in Horry County, events that emphasize the histo- Sons of Italy Italian Fest Myrtle Beach September team members from the C.S.S. Pee Dee, a Confederate War ry and spirit of Horry County’s people are important. Irish/Italian/International North Myrtle Beach October Ship scuttled at the end of the Civil War. Festival One such historical event that takes place is at The Galivants Conway Ghost Walk: Tales of Conway October the Low-Country The Historic Myrtle Beach Colored School Museum and Ed- Ferry Stump. This site is home to a Democratic Political rally Gullah Geechee Film Festival Little River October ucation Center tells the story of the Myrtle Beach Colored held every two years since 1876. Numerous important can- Annual Cultural Arts Festival Aynor November School, a 1932 four-room segregated school that served Af- didates have stumped in Galivants Ferry including Former and Pauwau rican-American students in Myrtle Beach for over 20 years. Vice-President Joe Biden. The site of the Stump is included

Cultural Resources Element 5 RURAL CULTURE In Horry County, rural areas contain far more land mass than Trends in agriculture and forestry have altered the built cul- farms throughout Horry County, however many of these are the suburban and urban areas. They also contain a vastly dif- tural landscape in the rural areas perhaps more than any- falling into disrepair and neglect. Each of these industries re- ferent traditional and cultural aesthetic and have a culture where else. The naval stores industry involved the cutting quired full participation from every family member involved based primarily on farming and other agricultural related and draining of pine sap from long-leaf pines. After the ship in these farming operations. This participation fostered deep activities. Events such as the Aynor Hoe-Down and the Loris building industry which relied on these naval stores waned, traditions within families including music, food, religion, and Bog-Off personify this culture. Numerous family farms have so did the timber industry, formerly so important. work ethic. As populations that have historically participat- been in the same families for more than 100 years, qualifying ed in agriculture age, the continuance of farming in Horry them for South Carolina Century Farm status, a state recog- Horry County was at one time one of the largest producers of County is threatened. nition program. lumber in the South. The boom in the lumber industry all but eliminated the long leaf pine from the county. After the for- CENTURY FARMS AGRICULTURE ests were cleared by the lumber industry, these former forests This goal of this state-wide program is to honor the pioneer For decades, Road-side Markets have greeted tourists as were converted to tobacco fields. Again, Horry County was farms in South Carolina. Families who have owned and they enter Horry County and bid them farewell as they left. one of the largest producers of tobacco in the South and farmed the same land for at least 100 years are eligible for Much like the Sweetgrass Basket makers in Charleston Coun- continues to lead South Carolina in tobacco production. As this designation. This program was opened up to Horry Coun- ty, the stands that line Highways 9, 17 and 501 are a part of the tobacco industry has waned, new crops like soybeans, ty in 1976 and by 2017, eighteen farms have been designat- the beach experience for nearly all tourists that arrive by au- peanuts, and wheat have taken their places. Even cotton ed as Century Farms. This number puts the County in forth tomobile. This beach experience is an important mainstay of has seen a resurgence in recent years. place for the most Century Farms within a county. This num- the rural Horry County cultural heritage. ber continues to grow as more farms within the County con- tinue to achieve this designation. By preserving and recog- nizing the value of agricultural lands in Horry County, we are also preserving our agricultural heritage.

AGRITOURISM Agritourism is a growing activity in Horry County and nation- ally. Horry County recognized this, and passed an Agritour- ism Ordinance in 2016. This Ordinance was written to allow agritourism activities such as you-pick, farm-to-table, events, etc... on working farms without requiring commercial oper- ation standards. Agritourism is an accessory use on agricul- Horry County Tobacco Barns Source: Horry County Board of Architectural Review and Historic tural land and is designed to diversify the income stream on Presrvation farming operations, and to support the primary use of agri- culture. This is a temporary use on the property, but typically 1940s Horry County Roadside Market Each successive trend has left its mark on both the built land- lasts longer than the time periods allowed by current special Source: Dr. Ryan scape and the cultural landscape. Tobacco barns still dot events permits in Horry County.

Cultural Resources Element 6 NATURE: WILDLIFE, HUNTING AND FISHING The LW Paul Living History Farm is a 17 acre, Horry County The permit is designed to encourage the growth of agritour- Horry County is home to a large population which appreci- Museum facility that educates future generations about tra- ism in Horry County while assisting in the preservation of the ates the natural amenities that have led to Horry County’s ditional farming life in the first half of the twentieth century. rich agricultural traditions that exist in the county. By exempt- unique recreational opportunities. This “nature culture” de- Visitors to the Farm have the opportunity to sample the ev- ing farms 5 acres or more from the commercials requirements pends heavily on the preservation of open natural spaces, eryday life of an Horry County farm family living during this of landscaping, parking lots, and permanent restroom facili- clean and accessible waterways, the County’s conservation era. Guests on this working farm are able to observe and ties, it reduces the initial financial risk for the owners and op- areas, and wildlife management areas for wildlife viewing, participate in activities that would have been common- erators wanting to create agritourism activities on their farm boating, swimming, hunting and fishing. for the first time. By requiring a site plan for the events to be place on traditional family farms. Plowing with mules, making lye soap, grinding grits, blacksmithing, curing meat, preserv- held, this permitting process necessitates considerations by Horry County has a variety of scenic locations in which to ing vegetables, milking cows, and harvesting crops are only the owner/operator on the inputs needed to hold successful enjoy nature and view wildlife. The Little Pee Dee River is des- a few hands on activities the Farm has to offer. Events at the agritourism activities on their property. ignated as a Scenic River and is an ideal location to view Farm change seasonally. wildlife by water. The Waccamaw River is another waterway Freewoods Farm is located in the Burgess Community and in which to view birds, alligators, beavers, and other wildlife. plays tribute to African American farming immediately fol- Even though advisories warn about consumption of fish from lowing the end of the Civil War. Freewoods is a 40-acre living these waterways, locals enjoy these waters for swimming and farm museum replicating life on small southern family farms fishing at local boat landings and via private access areas. owned and/or operated by African Americans between Further to the south, the Waccamaw National Wildlife Refuge 1865 – 1900. Freewoods Farm provides educational and has a number of locations in which to view threatened bird tourism opportunities for locals and visitors to the area. species, like the Swallow-Tailed Kite and Bald Eagle. Vereen Memorial Gardens also provides a great viewing area of tid- al marshes in Little River, and of course, the beach provides a great location to view a variety of migratory birds. Waites Island provides an exclusive wildlife viewing location. While not publicly accessible by car, its beach can be reached by boat. LW Paul Living History Farm Source: Horry County Board of Architectural Review and Historic Prservation Hunting is a common sporting activity in rural areas of Horry Not only can Horry County citizens and visitors visit many of County. In 2013, 2,575 hunting and sportsman licenses were the living farms and agritoursim destinations in the County, issued, in addition to 3,011 combination hunting and fishing they can also take The Art + Ag Tour of Horry County. This is a licenses. The hunting of deer, duck, doves, alligator and free, self-guided tour of designated farms highlighting farm- bear all require supplemental licenses. Hunting of migratory er’s markets and local artisans. The SC Ag + Art Tour began birds and waterfowl are by far the most popular types of hunting in Horry County. Big game licenses, mainly for deer, Freewoods Farm, making lime in 2012, and Horry County became involved in 2017. Source: http://freewoodsfarm.com/NewFiles/PFTLT.html are also popular. Hunting typically occurs on private land,

Cultural Resources Element 7 in addition to wildlife management areas. While hunting is en and sausage. It is a staple in many Horry County citizens’ Festival/ Event Location Time of Year popular, there are only three outdoor shooting ranges in all diet today and can be found in many restaurants. River Celebration Conway January of Horry County. Residents in rural communities have ex- Grits are a southern food staple, most associated with break- pressed concerns over growth and the impact on their abil- fast. In Horry County, grits grew in popularity as motorized Waccamaw Conference Cownay February ity to safely hunt. grinding devices became more prevalent in the 1910s. This Loris Bog-Off Festival Loris October

allowed the average family farm to grind their yield of corn Horry County Carolina Forest April RURAL FOOD into the coarse corn meal that is cooked to make grits. Grits Grand Strand Fishing Rodeo Myrtle Beach April- October Food in the South and particularly in Horry County is ingrained are served by themselves, with cheese, or mixed with other in its culture. From chicken bog to shrimp and grits, every staples such as shrimp. Aynor Hoe-Down Festival Aynor September cultural gathering begins with food. Although the rice indus- try was much larger in neighboring Georgetown County, it Agriculture has always been a major part of the culture of RURAL CULTURE FINDINGS was still prevalent throughout Horry County during the 1800s Horry County. The farming industry once provided the ma- As the emerging suburban areas continue to develop and and early 1900s. As such, rice replaced bread in the diets jority of food for the population of Horry County. As such, lo- grow both in population and amenities, it will become in- of many Horry County citizens during these times. Rice was cally grown produce became part of local culture. Peanuts, creasingly important for the rural district to maintain and pre- often served with every meal. Of course, this gave rise to a potatoes and other typical crops are part of the food cul- serve the characteristics that make each rural community variety of creative ways to serve rice dishes. ture of Horry County. Collard Greens are grown in the colder unique. seasons and supplant the diets of many citizens today. Today, the most popular rice dish in Horry County is an Horry Through programs like Century Farms and incentives for Agri- County spin of what is called perleau in other areas, Chicken RURAL CULTURAL EVENTS tourism, Horry County is preserving and recognizing the value Bog. Chicken bog is occasionally made with other meats In addition to the many events that are held annually at Free- of agricultural lands in Horry County. We are also preserving like ham, but chicken bog is traditionally a mix of rice, chick- woods Farm and the LW Paul Living History Farm are the an- our agricultural heritage. nual Loris Bog-Off Festival and the annual Aynor Hoe-Down Festival. Both events celebrate the unique rural culture that Rural culture depends heavily on the preservation of open many long time residents in Horry County love. natural spaces, clean and accessible waterways, conserva- tion, and wildlife management areas, as well as the preser- The Loris Bog-Off Festival began in 1980 and is a cooking vation of agrarian ways of life. As environmental concerns contest surrounding chicken bog. The many recipes pre- rise over development in the urban and suburban districts of sented each year build on the traditional flavors that families the County extra efforts to protect the rural culture amenities have passed down for generations. The festival also includes will be needed. Encouraging the development and estab- music, a car show, vendors and fireworks. The annual Aynor lishing recognizable community characters in rural areas will Hoe-Down Festival, which began in 1979, is an annual event also become increasingly important. that celebrates the autumn harvest complete with arts, crafts, food, music, dancing and a parade.

Chicken Bog Source: http://www.visitmyrtlebeach.com

Cultural Resources Element 8 BEACH CULTURE Inarguably, the Beach is the greatest cultural attraction of- for over 70 years, a historical marker now stands on the edge The SkyWheel is a 187-foot tall Ferris wheel located on the fered in Horry County. The Grand Strand of Horry County of what is now the 1.2 mile Myrtle Beach Boardwalk and Boardwalk in Myrtle Beach. When it opened in May 2011, it contains more than 30 miles of sandy beach front coastline. Promenade. While no longer located in its original location, was the second-tallest extant Ferris wheel in North America. The tourism centered development of eastern Horry Coun- this park is survived by a handful of smaller ty has spawned its own beach culture, including the birth facilities that continue to thrill beach-goers annually. One of beach music and shag dancing. The 16 million annual park, located in carries the Pavilion visitors to Horry County’s beaches also have created a cul- name-sake. tural climate that allows for unique commercially driven and family oriented attractions. Tourists spend hundreds of mil- lions of dollars on entertainment and recreation in the Grand Strand. Influencing the reputation of the area are the count- less world-class golf courses with their upscale lodging and residential communities. A mild climate and diverse natural resources offer a multitude of opportunities for many out- door activities as well as shopping, dining, and other leisure activities. The SkyWheel Source: http://skywheel.com/myrtle-beach-media/skywheel-photos/

ATTRACTIONS The Children’s Museum of South Carolina provides an inter- The following cultural attractions represent just a few of the of- active learning experience for children that stimulate self-dis- ferings from throughout Horry County’s beach heavy tourism The Myrtle Beach Pavilion Source: Myrtle Beach Remembered covery of concepts to accomplish a better understanding culture. Ripley’s Aquarium is an 85,000 square foot aquarium of the global environment. Growth continues as new exhib- facility located in the Broadway at the Beach complex in The OD Pavilion, originally opened in 1926, is located beach its are installed and hosted each year, in addition to dai- Myrtle Beach. The goal of Ripley’s is to foster environmental front in North Myrtle Beach, houses the Shag Hall of Fame ly programs appropriate for families with children from birth education, conservation and research while providing fun and one of the last open air pavilions on the East Coast ded- through third grade. entertainment for visitors of all ages. icated to beach music. The OD Pavilion is also home to a free, ticket driven amusement park of the same name, which GOLF The Myrtle Beach Pavilion is a locally significant historical claims to be the Grand Strand’s newest amusement park. Golf is a long-standing recreational activity in the Grand property that has been located and relocated, built and re- Strand. There are roughly 30 golf courses located throughout built, used and reused by tourists and residents over genera- Like the rural road-side markets, Beach Stores have been a the County, which includes the only public course, Whisper- tions. Originally constructed as an open-air wooden building staple of the Horry County tourist oriented attractions for de- ing Pines Golf Club owned by the City of Myrtle Beach. The beside the Seaside Inn in 1908, the site evolved to eventual- cades. More than 50 beach stores of all varieties dot the Myrtle Beach Chamber of Commerce reported that in 2016 ly be the Myrtle Beach Pavilion Amusement Park where a coastline selling hermit crabs, t-shirts and beach toys. Each only roughly 12% of visitors to the Myrtle Beach area partici- permanent carnival resided from 1930s until 2006. Having year, newer, bigger and brighter stores are built to attract pated in golf related activities. Due in part to the econom- been a historical landmark and destination for Beach goers the tourism market. ic downturn in the early 21st century, the development of Cultural Resources Element 9 MOTOR SPORTS golf communities has slowed recently. It is also important Miniature Golf did not originate in Horry County, but some In addition to culture focused on the beach and golf, there to note that golf is typically conceived as a upper-middle would argue that it was perfected here. Not only are there is a growing number of citizens and visitors that come to Hor- class sport. This is because not only does golfing require sub- numerous courses from Little River to Garden City, the Mas- ry County for its evolving motor sports culture. Seeking the stantial amounts of time, but also money. The 2013 National ters’ of Mini-golf takes place at the self-professed “World’s pleasant weather and hospitable tourist amenities, motorcy- Golf Foundation Survey concluded that on average recre- Toughest Mini-Golf” course in North Myrtle Beach, the Ha- clists gather three times annually in Horry County. Also be- ational golfers spend between $1200 and $2000 annually on waiian Rumble. coming increasingly popular are ATVs and dirt bikes. These golf equipment (National Golf Foundation Survey, 2013). In recreational and leisure activities are not only popular with addition, golfers spend roughly $4000 annually on golf travel. Golf Events visitors to the County, but residents are also increasingly in- Golf represents not only a leisure sport in Horry County, but a volved in long-term riding and building motor sport activities. method of fundraising and charity. One might go as far as to call golf a contributor in the “culture of giving”. One such Motor sports includes, but is not limited to; motorcycles, ATVs, event that raises funds annually is the Horry County Police dirt bikes, racing, monster trucks, remote controlled cars, Golf Classic. This event raises money on behalf of the Police and motorized boats and jet skis. Private developers are not Department for various charitable activities, such as schol- the only entities addressing this increasing demand. Motor arships and the Back-to-School Backpack Program which sports have become so popular that Horry County Parks and provides backpacks and school supplies to local students in Recreation has begun to address the issue by incorporating need. Remote Control Car racing track in the Socastee Recreation Park. In addition, Horry County Schools has chartered the Another such event is the annual Horry County Golf Out- Palmetto Academy of Learning Motorsports, a public charter ing which raises funds for the Horry County Special Olympic high school that focuses on motor sports, collision technolo- Games. The Horry County Special Olympic Games are held gy, and graphics with an emphasis on hands-on experience at Pelican’s Field and support over 400 athletes in track and working with race cars, welding, and bodywork. Whispering Pines Golf Club Source: http://www.northmyrtlebeachgolf.com/ field events. Motor Sports Events According to the 2014 Bureau of Labor Statistics Time Use Not only do departments in Horry County raise funds via golf There are a number of annual events that take place each Survey, American men spend roughly 30 minutes on week- tournaments, many private and charter schools also utilize year featuring unique motor sports themes. Three bike rallies ends and holidays participating in sporting activities. Wom- the County’s golf courses in this manner. Another popular are held each year along the Grand Strand. A spring and en spend even less, averaging roughly 15 minutes (Bureau charity event that utilizes the local golfing culture is Monday fall Harley Davidson Bike Week centralizes in Murrells Inlet of Labor Statistics Time Use Survey, 2014). Considering an After The Masters. This event is the top Celebrity Pro-Am in and North Myrtle Beach. The Harley Davidson event dates average 18 holes of golf can take upwards of four hours, the county and is hosted by Hootie & The Blowfish annually as far back as the 1940s. This event features memorial rides the disparity is obvious. Retirees spend more time in sport in April at Barefoot Resort. Monday After The Masters charity for service members and product shows where riders can and leisure activities, and the 2013 National Golf Foundation contributions focus on education issues in South Carolina. see the latest and greatest bike customization options. Survey showed that only roughly 38% of those that golf were born before 1965 (National Gold Foundation Survey, 2013).

Cultural Resources Element 10 Horry County is also fortunate to have the Myrtle Beach of 9 percent of the vacation accommodations in the Grand Speedway which hosts many annual and bi-annual events Strand (HC, 2012). such as Monster Trucks Beach Devastation, a popular event featuring Monster Truck racing and destruction. The Speed- BEACH FOOD way is also home to weekly NASCAR Whelen All-American Local seafood is a mainstay in the diets of Horry County res- Series races during the spring and summer, and also the idents and in the tourists who visit the many seafood restau- NOPI Nationals in March and July. rants and buffets. Local blue crabs, shrimp, oysters, and fish can be found in specialty markets and restaurants through- CAMPING out the Grand Strand. Fishing, crabbing and shrimping are Camping is becoming a popular vacation and retirement also popular ways to catch local seafood without the neces- choice across the county. A long standing way for families sity of purchasing it. While seafood is a main stay, the fishing Harley Davidson Bike Week event in North Myrtle Beach Source: http://www.gotomyrtlebeach.com/ to vacation frugally with a focus on a “back to the basics” industry is small and mainly located in Little River. Currently, of family time. Similarly many retirees seek ways to extend this small fishing fleet is competing for dock space with casi- In the 1960s, a group of African American bikers in Atlantic their incomes. This has led to an increase in camping and no boats. Beach started their own rally known as Atlantic Beach Me- demand for long term Recreational Vehicle (RV) facilities. morial Day BikeFest. This event has changed names through Camping has since developed into a community culture fo- successive years but continues to be held during the Memo- cused on simplicity. rial Day holiday. At its peak, BikeFest attracted as many as 350,000 bikers. Not only is camping culture increasingly popular among tourists to the Horry County area, but also with residents. Vis- itors and citizens of the County frequently utilize the many private and public camping and Recreational Vehicle facil- ities along the Grand Strand. Many of these facilities utilize popular tourist areas for beach-front camp sites along with easy access to the amenities and excitement of the beach areas. Private campgrounds plan special and thematic events, some centered around holidays, to encourage local residents and visitors to utilize their facilities for long week- ends and week long vacations.

There are numerous campgrounds in Horry County that ca- Locally Caught Blue Crab at the Blue Crab Festival in Little River Source: MyrtleBeachOnline.com ter to visitors with recreational vehicles (RVs). Such camp- Monster Trucks Beach Devastation grounds are prevalent near Surfside Beach and off of Kings Source: Planning and Zoning Staff Picture Road. There are nearly 9,000 campsites available in the County. RV camping is so popular that it makes up a total

Cultural Resources Element 11 BEACH CULTURE EVENTS Festival/ Event Location Time of Year BEACH CULTURE FINDINGS Beach Culture events are popular with visitors and locals. The beach culture offers a wide variety of facilities and ame- Red Hatters Beach party Myrtle Beach January Some beach culture events focus on the unique seafoods Weekend nities that are frequented by both tourists and locals. Tour- that coastal South Carolina has to offer. The Blue Crab Fes- SOS Mid-Winter Break North Myrtle Beach January ism not only helps support Horry County economically, but tival was first held along the waterfront of Little River in 1981. Myrtle Beach Marathon Myrtle Beach February culturally. The urban beach area not only contains a large The festival celebrates the blue crab which can be found in portion of the cultural facilities of Horry County, but also a Run to the Sun Car Show Myrtle Beach March the waters of the Little River Community. The festival includes substantial portion of the events. While many of these events Horry County Fair Carolina Forest April food (featuring blue crab), music, vendors and activities. and venues are well advertised by private entities, publicly Monday After The Masters North Myrtle Beach April sponsored events rely heavily on word-of-mouth and social The Shrimp Festival is another event held in Little River an- Socasstee Heritage Festival Socastee April media. nually. Many events center around utilizing the exceptional Harley Davidson Bike Week Varies May / October weather and the commercial facilities that the urban beach Looking into the future, Horry County will need to continue Atlantic Bike Week Varies May district of the County has to offer. For example, Myrtle to support beach culture events being held in the incorpo- Beach’s Hot Summer Nights takes place on the Myrtle Beach Mayfest on Main North Myrtle Beach May rated and unincorporated areas. It will also need to ensure Boardwalk and features music and family friendly activities Little River Crab Festival Little River May that the character of the beach communities is not lost that encourage attendees to visit Boardwalk amenities. Dirty Myrtle Mud Run Myrtle Beach May through incompatible development or threatened by rising land costs. Alive After Five Conway June- November Other events utilize the urban infrastructure to encourage health and athletics. The Myrtle Beach Marathon uses both Myrtle Beach Hot Summer Myrtle Beach June- September Another important factor in Horry County’s ability to main- Nights City and County locations for family fun, 5k, 10k, and 1/2 Horry County Police Golf Varies June tain and enhance beach culture and the economy (see the marathon, marathon and relay runs. Classic Economy Element) is the threat of hurricanes and other trop- Horry County Speical Olym- Varies June ical events. The ability of the County to rebuild and continue pics Golf Tournament Monster Truck Devastation Carolina Forest Summer to provide services to both residents and tourists quickly after a storm is essential. NASCAR All-American Series Carolina Forest Weekly Summer

NOPI Nationals Carolina Forest March / July

Movies after Dark Myrtle Beach June- July

SC’s Largest Garage Sale Myrtle Beach September

Long Board Classic Myrtle Beach September

Endless Summer Festival North Myrtle Beach October

Little River Shrimp Festival Little River October

Conway Fall Festival Conway October

Myrtle Beach Marathon Surfside Beach Annual Famliy Surfside October Source: mb-vacationrentals.com Festival

Cultural Resources Element 12 ARTS CULTURE Arts and culture are integral parts of the County’s vitality. built in 1924 and was used as a vacation home until 1975. Not only can the arts enrich residents daily lives by providing After changing ownership the house was left abandoned a deeper understanding, tolerance and respect for diversi- until 1984 when the house was moved to its current location ty, but it can also serve as a grounding force in community at the former Springmaid Resort Beach (currently called the identity. The 2017 National Citizens Survey identified that only Double Tree Hilton Resort). Those who sought to preserve the roughly 45% of participants felt positively about Horry Coun- house envisioned a place in the Myrtle Beach area where ty’s openness and acceptance of diversity. This number was the visual arts could be explored and showcased. down from 51% in 2015 (National Citizens Survey, 2017 and 2015). Openness and acceptance towards people of di- verse backgrounds ranked lowest in District 7 (27% positive) and District 4 (36% positive), and highest in District 10 (56% Coastal Carlina University Source: Unknown positive) and Districts 11 and 3 (both at 55% positive). Provid- ing the opportunity to experience and cultivate an appreci- students and present world-class performances and exhibits ation for the arts is a county aspiration. by professional artists. As Coastal Carolina University’s stu-

dent body and acclaim grow, so will the cultural offerings. The Franklin G. Burruoghs Museum The Arts includes, but is not limited, to literature arts - includ- Source: http://myrtlebeachartmuseum.org/myrtle-beach-art-museum/ ing poetry, prose, and drama; the performing arts - including CCU also houses the 750-seat Wheelwright Auditorium. Built The Rebecca Bryan Gallery is located in the Thomas W. and music, dance, and theatre; and the visual arts - including in 1981, with funding from mostly private sources, the theater Robin W. Edwards Humanities and Fine Arts Building at Coast- drawing, painting, photography, and sculpting. The Culi- and music departments of Coastal Carolina use the build- al Carolina University, the Rebecca Randall Bryan Art Gallery nary Arts can also be included in this broad arts culture cat- ing throughout the year for student productions and perfor- is a public center for the visual arts in northeastern South Car- egory. The majority of more typical art culture opportunities mances. In addition, Wheelwright hosts many University and olina. The gallery opened in 2001 and holds 6-8 exhibits each are located nearer to the beach and urban areas of Horry community events, and houses events from the Long Bay year. The exhibits are open to the public and the gallery is County and are centered around the Coastal Carolina Uni- Symphony. The performing arts are also supported privately committed to its mission of researching, exhibiting and inter- versity Campus. with such groups as The Carolina Master Chorale and Atlan- preting objects, activities and documents for the purpose of tic Stage. study, education and enjoyment. Coastal Carolina University (CCU) plays a pivotal role in the arts for Horry County in addition to producing an array of The Franklin G. Burroughs-Simeon B. Chapin Art Museum sporting events, lecture series, and classroom opportunities. opened its doors in 1997 as a contemporary art museum em- CCU faculty and staff create opportunities for their students phasizing the works of living artists. Housed in the Springmaid to produce and experience cultural arts. In turn, the Horry Villa, the museum provides a full array of educational op- County community benefits from student performances, art portunities in the visual arts such as classes for children and shows, theater productions and special cultural events on adults, gallery talks, and other activities. Because of Spring- campus. CCU offers an extremely diverse schedule of pub- maid Villa’s historical significance, efforts to preserve the lic cultural events that showcase the creative efforts of their home led to the creation of the art museum. The home was The Rebecca Bryan Gallery Source: Unknown Cultural Resources Element 13 ARTS CULTURE EVENTS The Theatre of the Republic (TOR) is a non-profit, non-pro- Some of the most popular arts culture events revolve around popular economic drivers in Horry County’s tourism industry. fessional theatre group with a proud history of providing music. The Carolina County Music Fest is a three day long This could also help bring about revitalization and enhances high-quality, affordable theatre to a wide variety of audi- annual event that features some of the most popular Coun- sense of place and identity in these areas. The Horry County ences. Founded in 1969, Theatre of the Republic was desig- ty Music stars and attracts thousands of tourists each year. IMAGINE 2040 Survey identified INSERT FROM SURVEY RESULTS nated the “Official Theatre of Horry County” by special state The South Carolina State Bluegrass Festival takes place in locations that could benefit from this type of rejuvenation. legislation in 1975. In 1999, TOR completely restored and November annually at the Myrtle Beach Convention Center moved into the Main Street Theatre, and is now an anchor and highlights the top names in Bluegrass music. of the historic district of Conway. Many other art culture events revolve around visual arts such Festival/ Event Location Time of Year The Long Bay Symphony offers diverse and comprehensive as The Annual Art in the Park which is a multi-week event, Conway Chocolate Walk Conway February programming to the eastern Carolinas region through var- typically held in October, featuring photographs, paintings, Arts in the Park Myrtle Beach April- October ious entertainment and education opportunities. The Sym- jewelry, ceramics, and other pieces of fine art at Chapin S.C. State Bluegrass Festival Myrtle Beach October phony and its education programs serve a diverse audience Park in downtown Myrtle Beach. including minority populations and the disabled. Waccamaw Arts and Craft Myrtle Beach May & October Guild Art Show Perhaps the most popular arts culture events revolve around Music on Main North Myrtle Beach May- September the Culinary Arts. Rivertown Wine Around and the Conway Bluegrass on the Waccamaw Conway May Chocolate Walk are two such events which feature local vendors serving rich delicacies and beverages to residents Rivertown Music & Craft Beer Conway May Festival and tourists alike. Rivertown Wine Around Conway June

Carolina County Music Fest Myrtle Beach June ARTS CULTURE FINDINGS Creating opportunities for local artists by promoting art in Rivertown Dine Around Conway September public places and hosting art culture events, such as film fes- Live Oak Art Festival Conway October

tivals, music and dance events, and culinary arts festivals, Broadway’s Annual Arts and Myrtle Beach October will further strengthen Horry County’s art culture identity. Not Fall Festival Taste of the Town Myrtle Beach October The Long Bay Symphony only will this strengthen openness and acceptance of Horry Source: Unknown County residents, it will help provide a deeper understand- Wine Festival Myrtle Beach October

In addition, there are many private groups that promote the ing, tolerance and respect for diversity and can also serve as Carolina Beach Music Awards Myrtle Beach November a grounding force in community identity. arts within Horry County. Among these are the Waccamaw South Carolina State Blue- Myrtle Beach November Arts & Crafts Guild, The Round-table Art Group, Palmetto Stu- grass Festival dios Arts Alliance, Myrtle Beach Cultural Arts Advisory Com- Creating arts districts in neighborhoods with large anchor- mittee, CREATE! Conway, and The Conway Cultural Devel- ing venues or a group of smaller complementary arts or en- opment Corporation. Many local schools also participate in tertainment facilities could generate spin-off activities, such performing and visual arts programs also. as guided tours, restaurants and gift shops - all of which are

Cultural Resources Element 14 FAITH-BASED CULTURE FAITH-BASED CULTURE EVENTS Religious organizations have a long history in Horry Coun- Many faith-based cultural programs encourage a “culture Looking into the future, Horry County can utilize the partici- ty. With approximately 400 churches representing a variety of giving” asking members to give both their time and mon- pation of its citizens in religious and spiritual events and ac- of denominations as well as multiple synagogues, temples ey to help special populations within the community. Beach tivities to engage residents in other events and cultural ex- and mosques, community faith-based cultures add to the Church located just outside of Myrtle Beach carries on a periences. quality of life in Horry County. Church life in Horry County monthly program called Beach Buddies Parent’s Night Out is not limited to Sunday morning worship services. A variety which serves families of children with special needs. Church of church-related activities take place during the week and volunteers plan and organize an evening of special activities over the summer while children are out of school as well. centered around a theme for children with special needs Recreational outings for youth groups and adults are com- while their parents spend the evening out. mon in Horry County churches and help to unite both the congregation and the community. Several churches also Similarly, Christ United Methodist Church holds a Homeless offer nursery, Parents Morning Off, day-care, and education- Outreach once monthly. This outreach program provides al programs. lunch and necessity items such as hygiene bags, blankets, Festival/ Event Location Time of Year clothing, shoes, and grocery items to upwards of 50-100 Gathering of the Green Conway March

Local cemeteries have also helped to record the history, homeless. Other churches participate in similar activities St. Patrick’s Day Parade and Myrtle Beach March religion and culture of Horry County. With approximately monthly. Festival 350 cemeteries listed in Horry County’s Historical database, Gospel Festival North Myrtle Beach October many contain burial sites hundreds of years old. Although Many local stay at home moms find a sense of community Myrtle Beach Greek Festival Myrtle Beach September not a complete list because it is an ongoing project, the via Mothers of Preschoolers (MOPS) programs in Myrtle and St. Nicholas BBQ Fest Conway October Horry County cemeteries are listed along with locations and North Myrtle Beach which are sponsored by area churches. Oktoberfest Myrtle Beach October graves on Horry County webpage. MOPS is an international program which facilitates meetings for mothers of children of kindergarten age and younger. Dickens Christmas Show and Myrtle Beach November Festival Many churches also hold Fall pumpkin festivals, Christmas The Snowball Drop Conway November and Easter events. Holiday Open House Conway November

FAITH BASED CULTURE FINDINGS Broadway’s Tree Lighting and Myrtle Beach December Parade Horry County’s 2017 National Community Survey found that Intracoastal Christmas Myrtle Beach December 60% of Horry County residents participate in religious or spiri- Regatta tual activities. This is a higher percentage than the national Surfside Beach Tree Lighting Surfside December and Parade average. Similarly, 71% of respondents reflected positive- Rivertown Chirstmas Conway December ly on the opportunities to participate in religious or spiritual North Myrtle Beach Chirstmas North Myrtle Beach December events and activities (National Citizens Survey, 2017). Parade and Tree Lighting High Hill Baptist Church Light up the Night North Myrtle Beach December Source: Horry County Board of Architectural Review and Historic Preservation Cultural Resources Element 15 CONCLUSIONS Cultural heritage can provide an automatic sense of unity Both the Burgess and Carolina Forest communities have lihood of permanence but can also be a generator of re- and belonging within a group and allows us to better under- identified that residents want a distinct identity. Similarly, gional, national, and international renown, Improving the stand previous generations and the history of where we come many rural and emerging suburban areas need a distinct quality of life through cultural resources attracts more knowl- from. Culture can be exemplified in a place where people character. Some of this identity can be achieved via more edgeable workers to Horry County, which in turn improves experience some aspect of life in Horry County whether it is cohesive way-finding and signage as well as by building on County vitality. enjoying a play or musical event, taking in a game of golf existing unique characteristics of each community. or visiting a museum. Several of the cultural facilities in Horry County are tied to its history, embedding further the spirit the As the population continues to grow sustaining and improv- community has toward preserving its heritage. Horry County ing the functions provided by the various cultural facilities contains a wide variety of cultural facilities that encourage and organizations that exist in the County will be of utmost cultural participation, but improvements can and should be importance. By promoting the diversity of character and made. working to enhance the uniqueness of each community Hor- ry County can enhance its sense of place and encourage Managing cultural resources means preserving history and long term retention of residents. heritage, public art and music, and physical spaces devot- ed to cultural activities, such as churches, museums, libraries Horry County takes pride in its history and is fortunate to have and art galleries. Planning for the future of cultural resources a diversity of historic cultural events and places. Taking ad- is of the utmost importance because preserving the individ- vantage of existing events and activities, creating additional ual character and significance of each of these places and events and activities which focus on Horry County’s unique practices contributes to the overall community essence of historical culture, while expanding facility offerings that in- the County. volve historic preservation, will continue to add to the cul- tural resources of Horry County. In addition, utilizing the nu- Sense of place is a feeling or perception held by people that merous untapped opportunities and underutilized resources is derived from characteristics that make a place special or could greatly enhance Horry County’s cultural offerings to its unique. It helps people create an attachment and belong- citizens and visitors. ing that encourages people to settle in an area for long peri- ods of time. While some areas of Horry County have a strong Looking into the future, Horry County can enhance cultural sense of place due to their historic significance, many com- offerings by better advertising events. This can be achieved munities lack a significant sense of place. Strengthening the via social media, public broadcast, utilization of news me- sense of place in communities by creating unique charac- dia, and continued persistence. teristics and significance will aide Horry County in attracting and retaining transplanted residents. Horry County is uniquely positioned to showcase the areas diverse historical, rural, beach, art, and faith-based cultures. These Cultural Resources can not only increase residents like-

Cultural Resources Element 16 GOALS AND IMPLEMENTATION STRATEGIES

Goal 4: Encourage new festivals and special events that Goal 6: Improve and Increase the number of facilities that Goal 1: Respect and maintain cultural place names highlight the diverse cultural backgrounds of Horry County house cultural events and displays. throughout the County. residents. Implementation Strategies: Implementation Strategies: Implementation Strategies: • Increase the variety, in size, number and type, of cultural • Discontinue the practice of renaming existing facilities, • Maintain a comprehensive calendar of festivals and event facilities. sites, and roads. events available on the Horry County website. • Work with Coastal Carolina to display artwork and other • Encourage developers to name new projects after exist- • Support event and festival coordinators in searching for exhibits in Horry County Government buildings. ing historical locations. federal, state and foundation grants. • Encourage Coastal Carolina University students and facul- • Research and share information about historical locations • Encourage festival and event organizers to pursue fund- ty to expand cultural and performance pieces to off cam- in coordination with the Horry County BAR, the Horry County ing through County and municipality accommodation tax pus locations throughout Horry County. Historical Society, and the Horry County Museum. allocations. • Cooperate with County departments and municipalities to incorporate cultural facilities and venues into planning Goal 2: Assure that the Improtance of the rural culture is Goal 5: Continue to promote the cultural and usage of tra- and capital improvement project processes. fully understood by community and business organizations. ditional foods associated with Horry County. • Encourage the reuse and redevelopment of existing structures over new construction to maintain existing cultur- Implementation Strategies: Implementation Strategies: al entrenchment of structures. • Continue to share photographs, stories and reports of the • Consider creating networks of cultural food offerings, simi- • Coordinate with the Parks and Open Space Board to history of the rural areas and the culture of the rural com- lar to existing Pecan Trails and Tobacco Trails. ensure connectivity between cultural and recreational sites munities of Horry County. • Work with Clemson Extension to encourage local foods to and populations centers. • Coordinate with Clemson Extension to fully share the im- be used by restaurants in Horry County. • Seek federal, state and foundation grants for the con- portance of the agricultural communities of Horry County. struction of facilities and venues. • Partner with area Chambers of Commerce to promote • Foster relationships with private investors, educational agricultural and heritage tourism. institutions and non-profit organizations and partner with them on projects for additional auditorium and theater Goal 3: Preserve rural areas and the culture that surrounds space as need arises in Horry County. them. • Seek opportunities to locate cultural facilities in existing structures and provide incentives to encourage such rede- Implementation Strategies: velopment. • Continue to work with communities to develop individual- • Encourage Horry County Schools to construct quality ized area plans that capture the vision of those communi- performing arts facilities within new schools and set aside ties. space within schools for local artists to display. • Continue to research and preserve historic sites and struc- tures within the rural areas of Horry County.

Cultural Resources Element 17 Goal 7: Coordinate facility management to better address Goal 8: Encourage an increase in the availability of “high Goal 10: Assure that the importance of the “Beach Culture” the space requirements of the cultural events and displays. art” opportunities within Horry County. is fully understood by community and business organiza- tions. Implementation Strategies: Implementation Strategies: • Consider the formation of an independent organization • Support public art initiatives. Implementation Strategies: to function as a central clearinghouse of all cultural offer- • Work with Coastal Carolina University to provide rotating • Provide educational resources including historic story- ings in Horry County. and permanent public art installations. boards detailing the birth of beach music and the shag in • Coordinate scheduling of events and facilities with all • Assist Horry County Schools to include theatre in their Horry County. agencies in Horry County to avoid conflicting events and teaching by working with established theater companies • Create a video series to capture and retell beach heri- allow for cross promotional opportunities. and actors to create opportunities for children to make, tage stories. • Encourage the expanded use of the new Horry County participate in, and enjoy theatre. • Collect and share photographs showing the history of Museum facility to host additional cultural events through- • Assist in marketing high art opportunities through Public “beach culture.” out the year. Information Office. • Educate local businesses on the history and heritage of • Work with the Parks and Recreation Department to pro- • Consider the creation of an Arts Commission as a County the Beach Culture so that they can offer a more unique vide facility space for cultural events and exhibits. function to assure that arts and culture are considered in experience to visitors. • Encourage appropriate community cultural facilities and County decision making. venues to be constructed as amenities within major subdivi- • Involve the Horry County Museum in decisions concerning sion developments and planned development districts. fine arts and culture.

Goal 9: Support local artists, craftsmen, and creative sector businesses.

Implementation Strategies: • Urge local businesses to showcase local artists in their buildings. • Encourage private support of the arts community. • Assure that local cultural arts activities are accessible to all and are well-publicized. • Encourage participation from the private and business sectors to provide art for display in public places. • Encourage citizens and businesses to underwrite through individual donations, the creation of artist-made streets- cape features in public spaces.

Cultural Resources Element 18 REFERENCES Chicora Indians- Native Americans in SC. SCIWAY. (2018) https://www.sciway.net/hist/indians/chicora.html

Chicora Indian People of South Carolina. http://www.ChicoraIndianTribe.org

Horry County Historic Resources Survey. New South Associates. (2007)

Howard, Tommy. Local Tales Told By A Story Teller. (February 2018). South Strand News.com

Horry County, SC: Dashboard. National Citizens Survey. (2017).

Horry County, SC: Community Livability Report. National Citizens Survey. (2017)

Horry County, SC: Results by Council District. National Citizens Survey. (2017).

Horry County, SC: Technical Appendicies. National Citizens Survey. (2017).

Horry County, SC: Trends over Time. National Citizens Survey. (2017).

Waccamaw Indian People of Conway, SC. http://www.Waccamaw.org

Waccamaw Indians- Native Americans in SC. SCIWAY. (2018). https://www.sciway.net/hist/indians/ waccamaw.html

Cultural Resources Element 19