Pavilion's Legacy
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The Post and Courier ______________________________________________________________________________________________________________________________ S u n d a y , M a r c h 1 9 , 2 0 0 6 . 5 A FROM 1A As war enters fourth year, Pavilion’s morale holds legacy: IRAQ From Page 1A our generation’s war. And it’s the The Shag place where the money is as an infantryman,” said Beck, who is assigned to the 6th Civil Affairs Original building Group. Unlike in Vietnam, most of the dates to the 1920s troops live on bases with easy links to home, via telephone and Inter- ALAN HAWES/STAFF JACK THOMPSON BY CHRIS DIXON net, and there are bonus comforts The Gay Dolphin gift shop is among many icons representing the Myrtle Beach of old. Current owner Buz Plyler (in photo at left) The Post and Courier such as video-conferencing on has spent most of his life in the shadow of the Pavilion, where he is seen in the photo at right (tall boy in center) in the 1950s. Valentine’s Day and dining halls. There has been a Pavilion around Many of the troops say, however, the vicinity of 8th and 9th avenues that more important are the per- in Myrtle Beach since the 1920s. sonalities of those in their platoons Final days for Myrtle Beach’s Pavilion The current beachfront building and the leadership style of com- was constructed in 1948 after the manding officers. PAVILION From Page 1A roughs & Chapin,” he said. “The Cox and her husband, Ashley, his 69 years. previous structure burned. “Having a good platoon is key — Pavilion is what is Myrtle Beach visited the Pavilion on their first Thompson said he plans to work Though Burroughs & Chapin just having your friends around,” steamroller. The town has sought is best known for as an icon. The date. A Charlestonian by birth, with other area business owners points out that this is not the origi- said Lance Cpl. Michael Surber, a to bury its kitschy, mom and pop Pavilion is our identifier and part Ashley said that even his great- and politicians to consolidate peti- nal Pavilion, to many millions it native of Kenosha, Wis., who also roots and recast itself as a high- of our culture and psychology. grandmother visited the original tion work and appeal to Burroughs might as well be. The building has is in the 1st Light Armored. rise-laden, year-round destination But it’s no longer true that people 1920s-era Pavilion, when the only & Chapin to consider at least sav- served as a game arcade, dance “The biggest thing is the guys — equal parts Vegas, Miami and come to Myrtle Beach to see the way to get there from her home in ing and renovating the old Pavil- hall, vaudeville stage, concert you’re with, and not having to Branson, Mo. Pavilion. If they did, I guarantee Conway was by train. He said his ion building. venue and focal point for the town see your buddies get hurt,” Surb- A great deal of this change came we would not be closing.” father Tommy, today a Pentecostal “I’m one who believes that if since its construction. The 1989 er added as his squad trudged after a relatively quiet, 100-year-old Dowling points to the more than minister in Georgetown, recently they really paid attention to put- Phoebe Cates comedy “Shag” was through a field in Rommana, one family company known as Myrtle 12 million visitors drawn to Broad- recalled dancing the shag on visits ting the Pavilion and amusement set here. of a string of cities along the Eu- Beach Farms reinvented itself as way at the Beach last year. Despite to the Magic Attic, a teen nightclub park back into tip-top shape, they The Pavilion’s outdoor patio phrates River where hundreds of Burroughs & Chapin in still open today. could be busing people there from was the site where South Carolina Marines are based near the volatile the early 1990s. In 1993 “Everybody in South all over the Southeast,” he said. teens first danced the Jitterbug and Syrian border. the company came under Carolina has gone to the “The Pavilion is falling into dis- later the Shag. Photographer and Surber’s squad lived this winter the directorship of hard- Pavilion,” he said. “Even the repair, and it needs a little grease, longtime Chamber of Commerce in a cluttered room with dirt bar- charging local business- ‘hoity-toities’ in Charleston so the numbers are falling. But member Jack Thompson grew up riers for walls and a wooden roof man Doug Wendel. With who want you to believe they’re not falling because people dancing here as a starch-shirted topped with sand bags. Hot show- holdings of thousands they only go to Hilton don’t want to go there.” teen. “I watched the Jitterbug ers were available only every one of acres of prime Myrtle Head — whether they like Burroughs & Chapin has con- change to the Shag because the or two weeks and heat came from Beach forest, a company to admit it or not, they all tracted Charleston architecture Carolina boys were too egotisti- a black diesel stove that gurgled that had previously been went to the Pavilion.” and planning firm LS3P for the cal to jump up and down,” he said. through the night. content to operate its The Coxes and several long-stalled redevelopment of the “They wanted to move side to side “You’re going to go through the profitable Pavilion, mall others, including Myrtle Pavilion and surrounding area. and be a little more sophisticated. same hardships. If it rains, you and and golf course suddenly Beach historian Jack According to Vice President Tom So the purpose of the Shag was to your buddy are both going to get decided to remake the face Thompson and Gay Dol- Hund, no firm plans have been dance like you weren’t paying at- wet,” said Ward, who quietly sips of the Grand Strand. phin owner Buz Plyler, said drawn yet, and LS3P is conducting tention.” coffee at his base chow hall to ob- The company built the they doubted the Pavilion intensive research into a myriad of Though it has been through serve his Marines and gauge their 1-million-square-foot was losing money. They possibilities and issues. many updates and iterations, morale. “These guys are fighting Coastal Grande Mall and and several misty-eyed “I think this redevelopment is be- there has been an amusement and jumping on hand grenades for turned a vast woodland families interviewed along ing done for all the right reasons, park across the street from the their buddies.” into the 700-acre Broad- BLAKELY FAMILY PHOTO Ocean Boulevard also said but it’s hitting a historic nerve,” Pavilion since 1950. While the Despite the better morale, psy- way at the Beach complex. Cecilia Blakely on one of the rides at the Burroughs & Chapin could Hund said. “I don’t think it’s about park today has 49 rides, includ- chological stress on U.S. troops is Where rickety deer stands Myrtle Beach Pavilion in July 1967. generate incalculable good the money. It’s really time to think ing the modern Hurricane roller evident even after tours are over. recently overlooked a forest will and return family vis- about what could go there if you coaster and popular Hydrosurge, A Pentagon report released last filled with fox squirrels, red-cock- being one of the few oceanfront its to Myrtle Beach by keeping the can’t maintain what you have.” it also holds antique gems such as a month said 12 percent of the more aded woodpeckers and bears, the amusement parks left on the East Pavilion open. But the Blakelys and Coxes are 1912 Herschell-Spillman carousel than 222,000 returning Army sol- company is hard at work on multi- Coast, Dowling said the Pavilion Comparing his venerable store to not convinced. Should the Pavil- and Baden Band pipe organ that diers and Marines in the study were million-dollar homes for its 2,500- only drew around half a million the Pavilion, Plyler said, “Mine is ion disappear, Cecilia Blakely said was first exhibited at the World diagnosed with a mental problem. acre Grande Dunes golf resort. paying customers last year. a very antiquated business. I have she would never patronize another Exposition in Paris in 1900. Both In all, 35 percent got psychological Yet the few square blocks around Visitation is now siphoned off far too much American labor and Burroughs & Chapin-owned busi- have been targeted for listing by counseling soon after returning the Pavilion stand much as they by attractions from the Carolina far too much cost, but it’s impor- ness. the National Trust for Historic from Iraq, the report said. did in the 1950s. Tourists still flock Opry to Barefoot Landing to Bur- tant to me that people here have a On Friday, Dexter Blakely learned Preservation. Harsh conditions and lingering to Peaches Corner or Marvin’s for roughs & Chapin’s other ventures, good place to work. It’s been a great that Tripp Carter, who started The Pavilion is also one of the few effects aside, many U.S. troops a corn dog and wander slack-jawed such as Myrtle Waves. Dowling thing to be a positive part of peo- the original online petition, had places in the country where you point to last year’s Iraqi elections through Ripley’s Believe it or Not said the company had been heav- ple’s vacations for so many years.” inspired a Murrells Inlet resident, can have your stomach churned and the growing ranks of the Iraqi and the bewildering aisles of the 60- ily subsidizing Pavilion Boz Martin, to found a aboard a vintage Scrambler or army as validation of their mis- year-old Gay Dolphin Gift Cove.