Louisville, KY 40223 | 502.241.7545 | [email protected] | @Fastcasual EDITORIAL MISSION
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2017 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @fastcasual EDITORIAL MISSION To help Fast Casual restaurant executives operate profitably and deliver outstanding customer experiences. FastCasual. com reports on news, events, trends and people in the $23.5 billion Fast Casual restaurant industry; we cover all of the latest innovations in: • Food & beverage • Restaurant technology & equipment • Restaurant design, layout & signage • Operations management • Staffing & training • Food safety • Customer experience • Franchising • Marketing & branding • Regulatory compliance & risk management • Sustainability • Health & nutrition and much more 89% OF READERS AGREE THAT FASTCASUAL .COM PROVIDES INSIGHTS THAT ARE IMPORTANT TO THEM OR THEIR ORGANIZATION. 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @fastcasual EDITORIAL TEAM EDITOR CONTRIBUTOR NETWORK • Loyalty Marketing and Technology | Bradley Marg, Clutch Before joining Networld Media Group as • Commodities Pricing/Stocks | Dave Donnan, AT Kearney director of Editorial, where she oversees • Global Marketing and Product Development | Jenny Parris, Stored Value Solutions Networld Media Group’s nine B2B publications, Cherryh Cansler served as • Branding and Business Development | Jonathan Nierenberg, Cardis USA Content Specialist at Barkley ad agency in • Restaurant Tech (POS/online ordering) and Reputation Management | Seshu Madabushi, Kansas City. Throughout her 17-year career FoodKonnekt as a journalist, she’s written about a variety • Integrated Digital technologies in Foodservice | Alex Membrillo, Cardinal Web Solutions CHERRYH CANSLER of topics, ranging from the restaurant industry and technology to health and • Foodservice Software | Jennifer Wiebe, Speedline fitness. • Restaurant Business Intelligence Software | Dave Bennet, Mirus Her byline has appeared in a number of • Consumer Marketing | Susan Lietz, Tapad newspapers, magazines and websites, • Restaurant Advertising | Jackie Berg, Olo including Forbes, The Kansas City Star and • Restaurant Marketing | Noah Glass, Olo American Fitness magazine. She also serves as the managing editor for FastCasual.com. • AI Engagements, Real-time Chat | Dave Heinzinger, FlokAI • Supply Chain and Food Safety | Katy Jones, FoodLogiQ • Real Estate | Michael Walter, Falcon Realty Advisors • Management Consulting | Jennifer Yugo, Corvitusor or Engagemybiz.com • Menu Labeling |Betsy Craig, Kitchens with Confidence, LLC • Social Loyalty Catalyst | Jitendra Gupta, Punchh • Talent, Technology & Trends | Nate DaPore, PeopleMatter • Industry Trends & Insights | Janet Eden-Harris, Market Force Information • Serving Up Social Media | Lisa DiVirgilio, WyckWyre • Tech Speak | Shawn Chute, Sutus 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @fastcasual 2017 EDITORIAL CALENDAR Ask us about connecting your brand to any of these topics! JANUARY FEBRUARY MARCH APRIL MAY JUNE • Top restaurant tech trends • 5 fresh marketing ideas • Spring training: Keeping • Franchise Focus • Beverage trends for • Franchise Focus of 2017 for 2017 your employees inspired summer • Hot summer menu trends • Can big brands source • Franchise Focus • Tapping into romance to • Franchise Focus • Franchise Focus local? increase the “love” for • Engaging Millennials and • Status check: Overtime your restaurant. • Is it time to go global? Gen Z • Streamlining your back-of- Event Coverage: Interactive regulations – one month in house operations • Customer Experience and how are we doing? • Going mobile: What’s the • Remodeling? 5 Do’s and Event Coverage: Restaurant (ICX) Summit ROI? Don’ts • Franchising & Innovation Event Coverage: • Menu trends of 2017 Summit • National Restaurant • Franchise Focus Association Show JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER • Franchise Focus • Latest tech for the kitchen, • Fall menu trends • Franchise Focus • Turkey: Uses you haven’t • Top stories of 2017 the table and online thought of I • nnovations in food safety • Status Check: • Scary things in the kitchen: • Predicting 2018 trends • Status check: Menu Biggest food safety issues • Managing your managers Event Coverage: Restaurant labeling and effects thus • Overtime pay and hourly now • Franchise Focus • Franchising & Innovation far workers • Franchise Focus Summit - Europe • Trick or Treat: Desserts • Franchise Focus • Franchise Focus that drive sales Event Coverage: Event Coverage: • CONNECT Mobile • Fast Casual Executive Innovation Summit Summit Editorial calendar is subject to change. Send press releases and news to [email protected]. 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @fastcasual AUDIENCE PROFILE MONTHLY SITE AVERAGES SUBSCRIBERS AND FOLLOWERS 109,132 page views 27,800 + email newsletter subscribers 68,777 visits 17,900 + social media followers 53,551 unique visitors As of 8/25/2016. Includes Twitter, LinkedIn, Facebook. 12-months ending 7/31/2016 (Google Analytics) A HIGHLY ENGAGED AUDIENCE THAT TAKES ACTION 51% VP-LEVEL 34% DIRECTORS AND UP AND MANAGERS shared or discussed content with 86% others 54% visited an advertiser’s website 85% requested additional information ARE SENIOR LEVEL 22% from an advertiser DECISION MAKERS OR KEY INFLUENCERS visited an advertiser’s booth at a *Subscriber survey 14% tradeshow recommended the purchase of an 13% advertiser’s product/service *Subscriber survey (Q. Which of these actions have you taken as a result of visiting our site?) 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @fastcasual AUDIENCE PROFILE CHAINS REPRESENTED IN OUR AUDIENCE INCLUDE: • Atlanta Bread Company • Einstein Bros. Bagels • McAlister’s Deli • Saladworks • Au Bon Pain • El Pollo Loco • Moe’s Southwest Grill • Salsarita’s Fresh Cantina • Back Yard Burgers • Elevation Burger • MOOYAH • Sandella’s Flatbread Café • Baja Fresh Mexican Grill • Farmer Boys • Muscle Maker Grill • Schlotzsky’s • Boston Market • Fatburger • Native Foods • Shake Shack • Boudin Sourdough Bakery & Café • Fazoli’s • Nature’s Table • Shane’s Rib Shack • Brixx Wood Fired Pizza • Firehouse Subs • Newk’s Eatery • Smashburger • Bruegger’s Bagels • Five Guys Burger & Fries • Noodles & Company • Specialty’s Cafe & Bakery • Burgerville • FREEBIRDS World Burrito • Panchero’s Mexican Grill • Taco Bueno • Café Express • Fuddruckers • Panda Express • Taco Cabana • Cafe Rio Mexican Grill • Fuzzy’s Taco Shop • Panera Bread • The Counter • California Tortilla • Hot Head Burritos • Paradise Bakery & Cafe • The Habit Burger Grill • Camille’s Sidewalk Café • Jake’s Wayback Burgers • Pei Wei Asian Diner • Tijuana Flats • Chipotle Mexican Grill • Jason’s Deli • Pollo Campero • Wahoo’s Fish Taco • Corner Bakery Café • Jazzman’s Café • Pollo Tropica • Which Wich • Cosi • Jerry’s Subs & Pizza • Portillo’s Hot Dogs • Wing Zone • Costa Vida Fresh Mexican Grill • Jersey Mike’s Subs • Pret A Manger • Wingstop • D’Angelo Grilled Sandwiches • Jimmy John’s • Qdoba Mexican Grill • Zaxby’s • Daphne’s California Greek • la Madeleine Country French Café • Raising Cane’s Chicken Fingers • Zoe’s Kitchen • Dickey’s Barbecue Pit • La Salsa Fresh Mexican Grill • Rosa’s Café Tortilla Factory • Zoup! Fresh Soup Company • Donatos Pizza • Lime Fresh Mexican Grill • Rubio’s Fresh Mexican Grill • zpizza 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @fastcasual CORE PROGRAM A Core Program is your springboard to a successful marketing campaign on FastCasual.com and puts your company at the fingertips of potential buyers as they browse our Supplier Directory. It provides you with both brand awareness and lead generation opportunities. The Core Program includes these key elements: COMPANY SHOWCASE PRODUCT/SERVICES SHOWCASE SUPPLIER DIRECTORY LISTING 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @fastcasual CORE PROGRAM PREMIUM ENHANCED BASIC COMPANY SHOWCASE Company Overview 500 word limit 250 word limit 100 word limit Contact Info (mailing address and phone number) Contact Form for LeadGen Link to your Website Links to your Social Media pages (Facebook, Google+, LinkedIn, Pinterest, Twitter, YouTube) Featured Product widget Featured Publications widget PRODUCT/SERVICE SHOWCASES Number of Products/Services (maximum) 8 4 0 SUPPLIER DIRECTORY LISTING Number of Categories (maximum) 4 2 1 LEAD GENERATION Company RFI’s These leads are generated when a user visits your Company Showcase and uses the contact form on the page to submit a request for information (RFI) about your offerings. We send these leads only to you. RFD’s (Requests for Download) These leads are generated when a site user downloads a publication that you sponsor from our White Paper Directory. Site RFI’s These leads are generated via the Project Help / Easy Source form on our sites. When a user completes this form, we send the lead to all advertisers with a qualifying program. 13100 Eastpoint Park Blvd. | Louisville, KY 40223 | 502.241.7545 | [email protected] | @fastcasual EMAIL MARKETING Email marketing is still one of the most cost-effective ways to reach your target audience. We give you LEADERBOARD several options for delivering your message directly to the inbox of thousands of industry professionals. 600x250 or 600x90 Top Stories E-MAIL NEWS ALERTS We have an ad opportunity for almost any budget in our Email News Alerts that are delivered