AGSE 2009 TOWARD A THEORY OF CHINESE AGRICULTURAL FIRM ENTREPRENEURSHIP Zhengbing Wang: Northwest A&f University, China, China Ting Xu: The University Of Adelaide, Adelaide, Australia ∼ Contact: Ting Xu, The University of Adelaide, ECIC, 5005 Adelaide, Australia, Email:
[email protected] ABSTRACT Principal Topic This research is part of a larger longitudinal study that examines the effect of an intervention designed to improve the entrepreneurial performance of small regional agricultural firms. A motivation for this study is that agricultural firms in regional China tend to be small and do not tend to demonstrate entrepreneurial behavior that is capable of facilitating firm growth. As a result, these firms tend to underperform. Underperformance at the firm level flows through to the regional communities that surround these firms. As such, this research is as much about social entrepreneurship and innovation and how individual regional firm behavior affects communities as it is about corporate entrepreneurship and innovation. Some agricultural firms are more entrepreneurial than others and some of these join agricultural associations with a view to seeking assistance to help them improve their performance via tapping into supportive environments designed to assist members. For example, in the region of Yangling in China, membership of the local agricultural association accounts for 11% of agricultural households. Anecdotal evidence suggests that member income is 3% higher than that of non-members. This is not necessarily significant and other means of support need to be investigated. In this regard, services available to firms in the Yangling Agricultural High-Tech Industries Demonstration Zone may be relevant. 1.0 INTRODUCTION Yangling is located in Wugong County, Shaanxi Province.