Global ad spend to hit $579 billion in 2021, says report MARKETINGPromoting the brand idea.: Issue 69, January/February 2021 N2000 US$ 6.5 ISSN 1597-1201EDGE www. marketingedge.com.ng: mediaReach MAKES HISTORY BECOMES FIRST AFRICAN MEDIA AGENCY TO WIN AT FESTIVAL OF MEDIA GLOBAL AWARDS Nigeria’s Creative Industry potential is huge, says Jane Maduegbuna (Afrinolly Boss) INSIDE JPMorgan Chase MARKETING EDGE TVC News wins Unilever global consolidates $400 unveils world- prestigious Nigeria media account million global media class website Media Merit Award on toss account with WPP for Best TV Station of and Dentsu the Year CONTENTS MARKETING EDGE 48 SPOTLIGHT Address all editoral, business and production correspondences to MARKETING EGDE, 11, Fadeyi Aladura Street, off Balogun Street, off Awolowo Way, Balogun Bus/stop, Ikeja, Lagos. Submissions of manuscripts, photographs, artworks, or other materials to MARKETING EDGE should be delivered by hand or via e-mail to
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