Online & Mobile Banking Forecast
SINCE 1994, THE EXCLUSIVE MONTHLY REPORT ON INTERNET BANKING PRODUCTS & MARKETS . Number 176 January 21, 2010 STRATEGIES FOR Online & Mobile Banking Forecast FINANCIAL The next 10 years INSTITUTIONS ____________________________ obile dominated the alt-delivery landscape for the third year in a row. But this year, the channel graduated from Internet banking Mtalk to action, as we saw real innovation and consumer adoption take hold throughout the year: • USAA became the first North American bank to truly Innovations embrace the mobile channel as it surpassed one million users, more than 15% of its customers (see #1, pp. 13-15) Epayments • WV United Credit Union and USAA launched the first iPhone feature that could not easily be replicated online, mobile remote check deposit (see #3, pp. 18-19) Email • Mobank launched the first European all-mobile financial service company, demoing at our Finovate Spring event in April (see video at finovate.com) Marketing • Bank of America doubled its mobile banking base, closing the year at about 4 million users, the largest in Online lending North America by a large margin. The bank’s mobile base alone would make it top-20 retail bank (see #1, pp. 13-15). Social media Penetration of online banking in the U.S. inched up a few percentage points just shy of an important milestone, 50% of all households (see INSIDE forecast, pp. 5-6). Mobile penetration nearly tripled, ending the year at 10 million, more than one in five online banking households. The Past, Present, The biggest hype of the year belonged to person-to-person (P2P) & Future payments, but it will be another year or two before we know if it becomes more than just a niche offering (see #5, pp.
[Show full text]