Integrated Media Solutions Connecting Metalworking Buyers and Sellers PRINT ONLINE EMAIL EVENTS
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MEDia GUIDE Integrated Media Solutions Connecting Metalworking Buyers and Sellers PRINT ONLINE EMAIL EVENTS mmsonline.com Integrated Media Solutions Connecting Metalworking Buyers and Sellers Profile of the Manufacturing Technology Buyer • Uses at least 5 media types to find work-related information • Looks for product or process solutions at least once a month • Values technology and service more than price • Is college educated and technically minded • Carries a laptop computer and smartphone • Is around 50 years old • Initiates contact with vendors 6915 Valley Avenue Cincinnati, OH 45244-3029 U.S.A. 513-527-8000 • 800-950-8020 Fax: 513-527-8801 mmsonline.com BUYING CYCLE Modern Machine Shop serves prospects at each stage of the buying cycle. Industrial Equipment Buying Cycle AWARENESS RESEARCH CONSIDERATION VENDOR SELECTION The market actively This market segment Prospects have Final comparison of consumes push media knows they have an immediate requirements, known alternatives. to learn about things interest in certain topics and are actively seeking they did not know. and technologies to act solutions. STAGES upon in the future. PUSH MEDIA is the PUSH MEDIA still With the prospect now in Brand impression is the best means to introduce dominates, but the control of the information largest influence in final new products and segment is more focused. gathering process, PULL purchasing decision. establish brand, which MEDIA becomes most is essential in the later Trade Magazines important. Brand is a primary Industry Websites stages of the buying E-Newsletters influence on where and at Supplier Websites process. whom they look. Industry Websites Social Networks Tradeshows Search Engines Trade Magazines Webinars Industry Websites E-Newsletters Blogs Supplier Websites INFLUENCERS Webinars Social Networks Blogs PUSH MEDIA Build brand identity early with Push Media is the single most important factor in a manufacturing prospect’s selection of a vendor PRODUCT BRAND IMPRESSION PURCHASE PULL MEDIA Support brand and harvest its benefits in Pull Media PUSH MEDIA PULL MEDIA A medium that introduces prospects Media that provides prospects with to information and products they do information they know they need, not know they need. but are not sure where to find it. PRODUCERS OF: • Capital Spending Survey & Forecast • Media Usage in Manufacturing Facilities • Top Shops Benchmarking Survey Read these reports and more at Market Intelligence for • Gardner Business Index gardnerweb.com/research Industrial Marketers • World Machine-Tool Output and Consumption Survey • Custom Research Projects PHOTO CREDITS | Cover: Siemens Industry, Inc. Bottom Left: Sandvik Coromant Company Bottom Center: Schunk, Inc Bottom Right: Hwacheon Machinery America MMSonline.com 1 The best tools and biggest audience for PRINT selling metalworking 93,000+ products and services SUBSCRIBERS* ONLINE 99,000+ VISITS EMAIL 67,000+ SUBSCRIBERS EVENTS IN 2014 amerimold & IMTS 2 2014 MEDIA GUIDE Integrated Media Solutions Connecting Metalworking Buyers and Sellers AUDIENCE PRINT 52,387 PRINT 61,890 AEROSPACE Contract Shops 44,261 AUTOMOTIVE Contract Shops 51,232 OEMs 8,126 OEMs 10,658 EMAIL 43,454 EMAIL 49,816 EVENTS: AeroDef, IMTS, TRAM EVENTS: PRI, amerimold, IMTS, FABTECH TOP COMPANIES TOP DOMAINS TOP COMPANIES TOP DOMAINS Boeing boeing.com BMW NaviStar ford.com Lockheed Martin triumphgroup.com Honda Ford chrysler.com Northrop Grumman parker.com GM Chrysler delphi.com Learjet atk.com Visteon Toyota gm.com PRINT 52,397 DEFENSE Contract Shops 51,429 END OEMs 968 ** EMAIL 42,470 MARKETS EVENTS: AeroDef, IMTS, MFG4 TOP COMPANIES TOP DOMAINS Rock Island Arsenal honeywell.com Garmin Int’l navy.mil Best reach to metalworking’s Raytheon Missle us.army.mil US Navy raytheon.com most active industries. PRINT 38,511 PRINT 31,830 OFF-ROAD Contract Shops 35,308 ELECTRONICS Contract Shops 25,286 OEMs 3,203 OEMs 6,544 EMAIL 33,466 EMAIL 28,361 EVENTS: IMTS, FABTECH, MFG4 EVENTS: Quality, IMTS TOP COMPANIES TOP DOMAINS TOP COMPANIES TOP DOMAINS Caterpillar johndeere.com Moog Inc eaton.com Titan cummins.com GE l-3com.com Toro federalmogul.com Hubbell Killark Co ge.com John Deere Eaton Corp moog.com PRINT 23,259 PRINT 26,468 OIL & GAS Contract Shops 21,450 ENERGY Contract Shops 24,569 OEMs 1,809 OEMs 1,899 EMAIL 39,335 EMAIL 21,676 EVENTS: IMTS, MFG4 EVENTS: IMTS, MFG4 TOP COMPANIES TOP DOMAINS TOP COMPANIES TOP DOMAINS Cameron siemens.com Hubbell Killark Co power.alstom.com Dresser Rand woodward.com SGL Carbon LLC burndy.com Baker Oil Tools c-a-m.com Luminescent Systems Inc monti-inc.com Solar Air Tubines curtisswright.com Vestas baldor.com PRINT 48,719 PRINT 28,836 MEDICAL Contract Shops 43,376 JOB SHOPS EMAIL 18,113 OEMs 5,343 EVENTS: amerimold, IMTS, MFG4 EMAIL 40,382 EVENTS: MD&M, RAPID, IMTS TOP COMPANIES TOP DOMAINS TOP COMPANIES TOP DOMAINS Synthes medtronic.com Magnetic Instruments Corp appliedeng.com Smiths Medical synthes.com Aztalan Engineering Inc lhthompson.com Accelent stryker.com Mate Precision Tooling Inc pazmac.com Abbot Labs zimmer.com Patriot Machine Inc marvineng.com * June 2013 BPA ** June 2013 Publishers Count MMSonline.com 3 The biggest impact for building your brand. PRINT AUDIENCE PRINT SUBSCRIBER PROFILE Total Subscribers* 93,288 Total Mfg. Facilities** 49,667 Total Manufacturing* 87,876 Personal Direct Request 88.9% JOB titles & FUNCtiOns* Company Mgmt and Corp Exec, Purchasing 40,273 Engineering Mgmt & Dept 26,599 Production Mgmt & Dept 17,274 PLANT SIZE** SUBSCRIBERS* Fewer than 50 employees 54,042 Subscribers* (58%) Facility: 50-249 employees 23,328 Subscribers* (17%) Facility: 250+ employees 15,918 Subscribers* (25%) Why Building Your Brand PLANTS** Fewer than 50 employees 34,574 Plants (69.5%) 50-249 employees in Print Matters. 10,451 Plants (21.0%) 250+ employees 4,662 Plants (9.5%) Throughout the industrial buying cycle, OPERATIONS PERFORMED** brand recognition and brand reputation OPERATIONS CIRCULATION FACILITIES is critical; particularly during the research and High Speed Machining 61,093 31,292 Grinding 60,147 30,556 Turning 48,987 20,554 consideration phases. Brand is the first factor Milling 47,901 19,501 Micro Machining 42,501 18,751 used by industrial buyers when evaluating and Titanium Machining 40,878 18,758 Wire EDM 39,833 17,451 compiling a list of prospective suppliers. Drilling 37,458 19,777 CNC Operations 37,436 15,487 CAD/CAM-CIM 34,879 15,877 Composite Machining 30,311 10,339 CHARTING NEW DIRECTIONS IN THE MANUFACTURE A Supplement to EDM 18,954 11,474 Modern Machine Shop & OF GEARS MoldMaking Technology Tapping or Threading 12,410 6,121 What will Additive Mean Inspection 12,114 6,002 for Aircraft Engines? Welding 9,787 5,189 Deburring 7,964 3,647 Hint: 1,000 pounds Boring 6,790 3,360 less weight Supplement to: Assembly 5,897 2,457 IN ASSOCIATION WITH Honing 5,269 2,110 Fastening 5,268 2,411 AUGUST 2012 Blanking, Punching, Stamping 4,431 2,261 Broaching 4,428 2,095 Robotics 4,003 1,398 MMS 2014 SUPPLEMENTS Gear Cutting or Rolling 2,658 1,421 Supplement Print Circulation Digital Circulation Plastic Machining 2,358 1,361 Laser Machining 1,874 714 Additive Manufacturing 25,000 80,000 Forging or Heading 480 112 Gear Production 10,000 90,000 * June 2013 BPA ** June 2013 Publishers Count Industrial Automation 25,000 100,000 4 2014 MEDIA GUIDE Integrated Media Solutions Connecting Metalworking Buyers and Sellers PRINT/ ONLINE Extend your brand and put your message in context. ONLINE AUDIENCE TOTAL ACTIVITY DIGITAL TOTAL VISITS (MONTHLY) (ANNUALLY) 99,000+ 1,190,000+ TOTAL VIEWS (MONTHLY) (ANNUALLY) 175,000+ 2,109,000+ PAGEPAGE ADAD IMPRESSIIMPRESSIOONSNS**** PAGE MONTHLY ANNUAL Home Page 17,170 206,036 Blog 12,427 149,126 Products 4,856 58,272 Search 4,461 53,532 Article 4,206 50,474 Video 3,625 43,497 Suppliers 3,595 43,142 TRAFFIC SOURCE** 61.4% - Search Engines 20.2% - Direct Traffic 14.1% - Referral Traffic 4.3% - Other ZONE AD IMPRESSIONS** Why Extending Your ZONE MONTHLY ANNUAL Machining Centers 7,928 95,140 Cutting Tools 5,779 69,346 Inspection & Measurement 4,810 57,714 Brand Online Matters. CAD/CAM 4,783 57,399 Workholding 3,923 47,071 Milling Tools 3,454 41,450 Online research is a key part of the IMTS 3,358 40,295 Grinding 3,175 38,100 industrial buying cycle, particularly CNC & Machine Controls 2,885 34,619 Turning 2,681 32,166 Aerospace Machining 2,577 30,926 during the consideration and selection stages. EDM 2,159 25,913 Additive Manufacturing 1,934 23,211 MMSonline is where buyers search, research and High Speed Machining 1,926 23,113 Turn/Mill Machines 1,922 23,066 learn about new product technology and new ERP Software 1,738 20,851 Die/Mold Machining 1,645 19,742 process innovations. Aligning your message with Training & Personnel 1,435 17,215 Toolholders 1,339 16,065 the areas where prospects are likely to look for Lean Manufacturing 1,336 16,027 Top Shops 1,275 15,295 Metalworking Fluids 1,211 14,530 technical solutions is the essence of contextual Titanium Machining 1,199 14,386 Automotive Machining 1,138 13,656 advertising and brand development. Micromachining 1,016 12,195 Medical Machining 935 11,217 MMS IN SOCIAL MEDIA Large-Part Machining 893 10,713 Turning Tools 837 10,039 LinkedIn YouTube Twitter Facebook Composites Machining 781 9,372 Top Shops Group 16,625 2,869 1,144 Deburring 673 8,078 1,133+ Members Video Views Followers Likes Parts Cleaning 311 3,730 ** Source: Google Analytics Period: June 2012-June 2013 MMSonline.com 5 Deliver your brand and drive traffic. ENEWSLETTER AUDIENCE TOTAL AUDIENCE 67,000+ EMAIL ACTIVITY OVERVIEW MMS EXTRA Frequency: Bi-Monthly List Size: 67,000+ MMS THE SHOP E-NEWSLETTERS Frequency: Weekly List Size: 67,000+ TOP DOMAINS boeing.com johndeere.com ge.com chrysler.com parker.com alcoa.com cat.com navy.mil honeywell.com medtronic.com gm.com siemens.com Why Delivering Your lmco.com triumphgroup.com eaton.com woodward.com goodrich.com synthes.com Brand Via Email Matters.