Superbrands USA | Superbrands CALIFORNIA Amazon
HISTORY
1994: Jeff Bezos founds Amazon.
1995: Amazon launches as an online book service.
1999: Jeff Bezos named “Person of the Year” by TIME magazine.
One of the most trusted brands in America. Period. Amazon is a 2000: Amazon’s famous smiling logo household staple and continues to uphold excellence for consumers (from A to Z) is created. Amazon in today’s fast-paced, ever-changing world of commerce. Marketplace launches.
2005: The two-day delivery membership service Amazon Prime is born.
2006: Fulfllment by Amazon launches. PROMOTION The service enables small Amazon has key promotions each year: Prime businesses to use Amazon.com's Day, Cyber Monday Deals Week, and Deal of own order fulfllment and the Day and Lighting Deals as part of the customer service infrastructure U.S.-wide Black Friday event. Amazon Prime Day is Amazon.com’s largest global shopping to reach customers. event exclusively for Amazon Prime members. Prime Day lasts for two days. As part of Black 2007: The grocery service AmazonFresh Friday, the day after Thanksgiving, Amazon launches in Seattle. The Amazon extends two key deals to all visitors: Deal of the Kindle is born. Day and Lightning Deals. Cyber Monday Deals Week allows Amazon Prime members free two-day delivery, access to an array of products 2009: Amazon acquires Zappos. at discounts and earlier access to Lightning Deals. 2011: Amazon Locker is born, allowing customers to pick up their BRAND VALUES deliveries in lockers across the Amazon continues to uphold some of the U.S. The Kindle Fire enters strongest brand values in the world. Amazon the market. MARKET 20 percent to $280.5 billion, compared with part-time jobs, and has employees in more than encompasses four key principals in its work: A global e-commerce powerhouse offering $232.9 billion in 2018. 40 states and 250 different counties in the U.S. customer obsession rather than competitor consumers retail, electronics, books, Committing also to the environment, in 2019, focus, passion for invention, commitment to 2013: Amazon acquires Goodreads. entertainment, as well as local deals and even Amazon co-founded The Climate Pledge, a operational excellence and long-term thinking. grocery delivery right to consumers’ homes, ACHIEVEMENTS promise to be net zero carbon by 2040, a decade among so much more, Amazon has clearly Beyond offering people around the world the ahead of the Paris Agreement’s goal. Moreover, 2014: Amazon Echo is born. captured the U.S. e-retailer market. Amazon ability to order products for home delivery, access Amazon is highly awarded for its community work. THINGS YOU DIDN’T KNOW ABOUT reported full year 2019 net sales increased to videos and TV online, and an array of additional Amazon is recognized each year on the AMAZON 2015: Amazon opens its frst physical products and services, Amazon is outstanding work it provides consumers. In 2020, retail store (in Seattle). also committed to helping the Amazon took second place on the World’s Most m environment, communities and Admired Companies list by Fortune as well as on Amazon’s logo depicts a smile from A to Z. employees. Amazon reports more the Most Trusted Brands in America list by 2017: Amazon acquires Whole Foods than $270 billion in investments in Morning Consult, and — for a third year in a row m Market. the U.S. since 2010 and estimates — had a perfect score in the Human Rights Amazon.com was almost called an additional $168 billion to the Campaign Foundation Corporate Equality Index. "Cadabra" as in "Abracadabra." U.S. GDP between 2010 and 2018: Jeff Bezos announces Amazon m 2018, with investments leading to Across the globe, Amazon has more Prime membership reaches the creation of some 680,000 PRODUCT than 175 operating fulfllment centers 100 million. indirect jobs as well as 1.6 million Some — not all — of the products and services and more than 150 million square feet jobs worldwide supported offered by Amazon include: 1-Click shopping, of space where associates pick, pack by businesses selling on Prime, Fulfllment by Amazon, AWS, Kindle and ship Amazon.com customer orders Amazon.com. Amazon has created Direct Publishing, Kindle, Fire tablets, Fire TV, to the tune of millions of items per year. more than 400,000 full- and Amazon Echo, Alexa. superbrands.com amazon.com
14 15 Superbrands USA | Superbrands CALIFORNIA Amazon
HISTORY
1994: Jeff Bezos founds Amazon.
1995: Amazon launches as an online book service.
1999: Jeff Bezos named “Person of the Year” by TIME magazine.
One of the most trusted brands in America. Period. Amazon is a 2000: Amazon’s famous smiling logo household staple and continues to uphold excellence for consumers (from A to Z) is created. Amazon in today’s fast-paced, ever-changing world of commerce. Marketplace launches.
2005: The two-day delivery membership service Amazon Prime is born.
2006: Fulfllment by Amazon launches. PROMOTION The service enables small Amazon has key promotions each year: Prime businesses to use Amazon.com's Day, Cyber Monday Deals Week, and Deal of own order fulfllment and the Day and Lighting Deals as part of the customer service infrastructure U.S.-wide Black Friday event. Amazon Prime Day is Amazon.com’s largest global shopping to reach customers. event exclusively for Amazon Prime members. Prime Day lasts for two days. As part of Black 2007: The grocery service AmazonFresh Friday, the day after Thanksgiving, Amazon launches in Seattle. The Amazon extends two key deals to all visitors: Deal of the Kindle is born. Day and Lightning Deals. Cyber Monday Deals Week allows Amazon Prime members free two-day delivery, access to an array of products 2009: Amazon acquires Zappos. at discounts and earlier access to Lightning Deals. 2011: Amazon Locker is born, allowing customers to pick up their BRAND VALUES deliveries in lockers across the Amazon continues to uphold some of the U.S. The Kindle Fire enters strongest brand values in the world. Amazon the market. MARKET 20 percent to $280.5 billion, compared with part-time jobs, and has employees in more than encompasses four key principals in its work: A global e-commerce powerhouse offering $232.9 billion in 2018. 40 states and 250 different counties in the U.S. customer obsession rather than competitor consumers retail, electronics, books, Committing also to the environment, in 2019, focus, passion for invention, commitment to 2013: Amazon acquires Goodreads. entertainment, as well as local deals and even Amazon co-founded The Climate Pledge, a operational excellence and long-term thinking. grocery delivery right to consumers’ homes, ACHIEVEMENTS promise to be net zero carbon by 2040, a decade among so much more, Amazon has clearly Beyond offering people around the world the ahead of the Paris Agreement’s goal. Moreover, 2014: Amazon Echo is born. captured the U.S. e-retailer market. Amazon ability to order products for home delivery, access Amazon is highly awarded for its community work. THINGS YOU DIDN’T KNOW ABOUT reported full year 2019 net sales increased to videos and TV online, and an array of additional Amazon is recognized each year on the AMAZON 2015: Amazon opens its frst physical products and services, Amazon is outstanding work it provides consumers. In 2020, retail store (in Seattle). also committed to helping the Amazon took second place on the World’s Most m environment, communities and Admired Companies list by Fortune as well as on Amazon’s logo depicts a smile from A to Z. employees. Amazon reports more the Most Trusted Brands in America list by 2017: Amazon acquires Whole Foods than $270 billion in investments in Morning Consult, and — for a third year in a row m Market. the U.S. since 2010 and estimates — had a perfect score in the Human Rights Amazon.com was almost called an additional $168 billion to the Campaign Foundation Corporate Equality Index. "Cadabra" as in "Abracadabra." U.S. GDP between 2010 and 2018: Jeff Bezos announces Amazon m 2018, with investments leading to Across the globe, Amazon has more Prime membership reaches the creation of some 680,000 PRODUCT than 175 operating fulfllment centers 100 million. indirect jobs as well as 1.6 million Some — not all — of the products and services and more than 150 million square feet jobs worldwide supported offered by Amazon include: 1-Click shopping, of space where associates pick, pack by businesses selling on Prime, Fulfllment by Amazon, AWS, Kindle and ship Amazon.com customer orders Amazon.com. Amazon has created Direct Publishing, Kindle, Fire tablets, Fire TV, to the tune of millions of items per year. more than 400,000 full- and Amazon Echo, Alexa. superbrands.com amazon.com
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