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More Products People Want More Products People Want Ford Motor Company / 2008 Annual Report Contents Operating Highlights 1 About the 2008 2007 Company Sales and Revenues (a) 2 A Message from Worldwide wholesale unit volumes the Executive by automotive segment (in thousands) Chairman 3 A Message from the President Ford North America 2,329 2,890 and CEO Ford South America 435 438 Ford Europe 1,820 1,918 8 Board of Directors Volvo 359 482 and Executives Ford Asia Pacific and Africa 464 535 9 Financial Contents Jaguar Land Rover and Aston Martin 125 292 144 Shareholder Total 5,532 6,555 Information 145 Global Overview Sales and revenues (in billions) Automotive $ 129.2 $ 154.4 Financial Services 17.1 18.1 Total $ 146.3 $ 172.5 Financial Results (a) Income/(Loss) before taxes (in billions) Automotive $ (11.8) $ (5.0) Financial Services (2.6) 1.2 Total $ (14.4) $ (3.8) Net income/(loss) (in billions) $ (14.7) $ (2.7) Diluted net income/(loss) per share of Common and Class B Stock $ (6.46) $ (1.38) Cash and Spending (a) Automotive capital expenditures Amount (in billions) $ 6.6 $ 6.0 As a percentage of Automotive sales 5.1% 3.9% Automotive cash at year end (in billions) Automotive gross cash (b) $ 13.4 $ 34.6 – Cash net of Automotive debt (12.4) 7.7 Shareholder Value Dividends per share $– $- Total shareholder returns % (c) (66)% (10)% (a) Data presented includes Jaguar Land Rover for 2007 and 2008 and Aston Martin for 2007. (b) Automotive gross cash includes cash and cash equivalents, net marketable securities, loaned securities and certain assets contained in a Voluntary Employee Beneficiary Association trust (“VEBA”), a trust which may be used to pre-fund certain types of company- paid benefits for U.S. employees and retirees. Before 2008, we included in Automotive gross cash those VEBA assets that were invested in shorter-duration fixed income investments and could have been used within 18 months to pay for benefits (“short-term VEBA assets”). As a result of our agreement with the UAW regarding retiree health care obligations, we did not in 2008 and do not expect in the future to have significant short-term VEBA assets. (c) Source: Bowne Ford Motor Company | 2008 Annual Report About the Company More Products People Want Ford Motor Company, a global Ford Motor Company / 2008 Annual Report automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 213,000 employees and about 90 plants worldwide, the company’s wholly owned brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s On the Cover products, please visit www.ford.com. The new European Ford Fiesta is purposely bold and sophisticated, designed to clearly stand out from any other car in markets around the world. In fact, the new Fiesta is specifically designed to appeal to increasingly savvy customers who value “Offering consumers more fuel-efficient vehicle fuel efficiency, technology and aesthetics. The highly anticipated North American choices, including improving and increasing our Ford Fiesta arrives in early 2010. hybrid vehicle offerings, is part of Ford’s broad plan to deliver technology solutions for affordable fuel economy for millions.” – Derrick Kuzak, Ford group vice president, Global Product Development Ford’s next-generation hybrid propulsion system builds upon the proven success of the Ford Escape and Mercury Mariner Hybrids, delivering class-leading fuel economy for the all-new 2010 Ford Fusion and Mercury Milan Hybrids that debut later this year. Ford Motor Company | 2008 Annual Report 1 A Message Affordable Fuel Economy from the for Millions Executive Ford is committed to delivering the best or among the best fuel efficiency with every Chairman new vehicle we introduce. For example, the 2010 Ford Fusion is now America’s most fuel efficient midsize sedan for both This year I am marking my 10th year as Chairman and 30th year as an employee of the hybrid and conventional gasoline Ford Motor Company. In spite of the many challenges we face, I have never been more models. Fusion Hybrid delivers 41 mpg excited about our prospects for the future. in city driving – better than the Toyota Camry – while the four-cylinder Fusion S In 2008 we accelerated our efforts to transform Ford Motor Company into a growing gets 34 mpg highway and 23 mpg city, and profitable global automotive leader. In addition to streamlining and globalizing our topping both Camry and the Honda operations, we introduced more products that customers really want and value, a key Accord. And we’re doubling our hybrid element of our plan. Unfortunately, the tremendous progress we have made has been production in North America in 2009. more than offset by an economic crisis of historic proportions. As a result, after a profitable first quarter, we ended the year with a substantial net loss. While we recognize the seriousness of our current situation, we remain confident in our plan. In the last two years we have aggressively restructured our operations as we work to match production to demand. At the same time, we have shifted to a more balanced product lineup offering the highest quality, safety, value and fuel economy. Today our product quality is unsurpassed by Toyota or Honda. We have more vehicles chosen as top safety picks by the Insurance Institute for Highway Safety than any other brand. We also have made significant advances toward achieving fuel economy leadership. Ford’s Electrification Strategy We are introducing EcoBoost™ engines, six-speed transmissions and other fuel- Ford Motor Company is embarking on an saving technologies across a wide range of vehicles. This year we will double our hybrid aggressive plan to bring pure battery- models and volumes in the United States. In 2010 we will deliver a commercial battery- electric vehicles, next-generation hybrids powered vehicle for fleet customers and in 2011 a battery-powered passenger vehicle. and a plug-in hybrid to market quickly In 2012, we will deliver our third generation of hybrid vehicles, including a plug-in version. and more affordably over the next four years. It’s the next step in our The hard work of our global team has positioned us to survive the current recession commitment to deliver fuel economy and succeed when the recovery begins. We are undergoing the most rapid and far- solutions for millions. The plan leverages ranging transformation in our history so that we can lead the way into the future with our ONE Ford product vision by taking advantage of high-volume, global great new products. vehicle platforms. We’re also forging Thank you for your continued support of our efforts. partnerships with suppliers, electric utilities and other key stakeholders to meet the technical challenges of making vehicle electrification an affordable mass-market reality. William Clay Ford, Jr. Executive Chairman March 6, 2009 2 Ford Motor Company | 2008 Annual Report A Message from the Safety Leadership President Ford Motor Company has more Top Safety Placeholder to be shot Picks from the Insurance Institute for and CEO Highway Safety – totaling 16 – than any other brand. The new Ford F-150 is the In 2008 the automotive industry faced a deep recession in the United States and latest to earn this rating, joining other 2009 models, including the Ford Flex, Europe, the worst worldwide financial crisis in decades and a dramatic slowdown in Ford Escape, Lincoln MKS and Mercury all major global markets. Like all automakers, Ford Motor Company was adversely Mariner. Robust body structures and impacted by these extraordinarily difficult economic conditions. innovative safety technologies – such as AdvanceTrac® with Roll Stability However, the plan Ford is operating under – what we call ONE Ford – is helping us Control™ that help drivers prevent endure these current conditions and position ourselves for future success. Our plan has skidding and rollovers – play key roles. been consistent for the past two years: Ford is broadening its safety leadership to include crash avoidance with new t"HHSFTTJWFMZSFTUSVDUVSFUPPQFSBUFQSPGJUBCMZBUUIFDVSSFOUMPXFSEFNBOEBOEUIF technologies such as MyKey™, which changing model mix. allows parents to limit the vehicle’s top t"DDFMFSBUFUIFEFWFMPQNFOUPGTBGF GVFMFGGJDJFOU IJHIRVBMJUZOFXQSPEVDUTUIBU speed and audio volume to encourage safer teen driving, and the Collision customers want and value. Warning with Brake Support radar t'JOBODFPVSQMBOBOEJNQSPWFPVSCBMBODFTIFFU warning system to help drivers avoid rear-end accidents. t8PSLUPHFUIFSBTPOFUFBN MFWFSBHJOHPVSHMPCBMBTTFUT The Ford Taurus - the car that changed America’s view of full-size sedans - is all-new for 2010 and ready to take on the world’s best, with an upscale new design, impeccable driving dynamics and class-leading technologies. The famed performance model, Taurus SHO, returns for 2010 (above). Ford Motor Company | 2008 Annual Report 3 ONE Ford has transformed us into a different auto company: different than others today and from ourselves a few years ago. However, the worldwide economic slowdown – driven by tight credit markets and weak consumer confidence – has shaken the foundation of even the strongest ONE FORD companies, in the automotive sector ONE Ford expands on the company’s four-point business plan for achieving success globally. and in every other industry. It encourages focus, teamwork and a single Certainly, the severe economic global approach, aligning employee efforts challenges of 2008 had a significant
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