Town of Apple Valley Town Council Staff Report

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TOWN OF APPLE VALLEY TOWN COUNCIL STAFF REPORT To: Honorable Mayor and Town Council Date: August 14, 2012 From: Mayor Barb Stanton Item No: 13 Subject: OFFICIAL DESIGNATION OF BIANCA JOHNSON AS “MISS APPLE VALLEY CA USA 2013” T.M. Approval:_____________________ Budgeted Item: Yes No N/A RECOMMENDED ACTION: 1. That the Town Council officially designate Bianca Johnson as “Miss Apple Valley CA USA 2013.” 2. Direct Staff to develop a set of approval standards for the authorization and offical designation of a pageant contestant or other type of event participant as a representative of the Town of Apple Valley for the duration of a specified event or time period. SUMMARY: In June, the Town received a letter from K2 Productions, Inc., the production company producing the “Miss California USA 2013” pageant, informing the Town of resident Bianca Johnson’s intention to compete in the “Miss California USA 2013” pageant. K2 Productions also requested that Miss Johnson be officially authorized by the Town of Apple Valley to present herself as “Miss Apple Valley CA USA 2013” prior to and for the duration of the pageant. It is important to note that all of the “USA” pageant title trademarks are owned by the Miss Universe Organization, of which K2 Productions, Inc., is a franchise. The Town has no established standards as how to designate a person as “Miss Apple Valley CA USA”; however, Miss Johnson will appear before the Town Council to personally request the official use of the “Miss Apple Valley CA USA 2013” title and the honor of representing the Town of Apple Valley in the upcoming “Miss California USA 2013” pageant. FISCAL IMPACT: N/A Council Meeting Date: 8/14/12 13-1 Town Council Staff Report Page 2 Council Meeting Date: 8/14/12 13-2 Town Council Staff Report Page 3 Council Meeting Date: 8/14/12 13-3 .

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