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360° We Bring More Style to Men´S Lives

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360° We Bring More Style to Men´S Lives 360° WE BRING MORE STYLE TO MEN´S LIVES INHALTE» INHALTE 1. GQ 360° 2. Touchpoints 3. Best Cases 4. Commercial Moments "Life confronts us with our destiny, but it is our decision how to deal with it. GQ represents a gentleman's attitude - contemporary, but based on eternal values. What this means for us is to accept the changes and challenges, even the problems of our time, and not to necessarily seek a simple solution, but rather an elegant one. We believe in t h e g o o d , and what is truly good will always be beautiful.” A N D R É POLLMANN Chief Creative Director GQ GUIDE IN A GLOBAL VUCA WORLD We decipher current trends* and their significance for the GQ community. New Masculinity Mindfulness Diversity New Mobility Sustainability * Trends apply in all areas of the male world, from fashion and relevant social issues to daily business 4 STYLE CURATOR AND COACH Lean forward! Code word self-tuning: We show and discuss the latest methods and trends to become more successful in everything that makes life as a modern gentleman: life hacks for a confident and confident self. Fashion Guides Culture & spirit of the time New Work Fitness 2.0 GQ Academy Grooming Guides 5 ACCESS TO AN ICONIC WORLD Lean back! GQ is a door-opener to the world of luxury and desire. PEOPLE Iconic role models, new masculinity, influencers from all areas from science to culture PLACES The best hot spots in the world, and yes, that includes your own home! #NewLuxury PRODUCTS The most desirable items / Gadgets / Must-Haves 6 The GQ product portfolio… …creates access to our most important CNX competencies … with these GQ services MEDIA CREDIBILITY RELEVANCE EXPERIENCE EDUCATION EXPERTISE NETWORK CONSULTING 7 GQ KEY PEOPLE André Pollmann Johannes Patzig Michalis Pantelouris Joko Winterscheidt Chief Creative Director Head of Editorial Stellv. Chief Creative Director Chief Curiosity Officer 8 GQ KEY PEOPLE Constantin Herrmann Jana Meier-Roberts Tobias Frericks Executive Director Commercial Content Head of Experience Design Fashion Director 9 I n f o r m , perform, e n j o y ! GQ is a unique and entertaining platform for the modern man. We discover trends*, and classify t h e m – with clear positioning – for all kinds of lifestyles – following the spirit of the times » Bilder anpassen » Vorstellung Constantin mit Simon besprechen * Trends are valid in all sectors of the male world – from fashion through relevant social issues to daily business 10 TARGET GROUP The GQ reader is… . 24-45 years old . Performer and self-optimizer . Open-minded and interested in new things . Urban (as an attitude towards life) . Well-educated . In the middle of professional life . Enthusiastic about beautiful things (products and experiences) 11 Tom Wlaschiha NETWORK & VIPS Orlando Bloom Janin Ullmann August Wittgenstein Magic Fox 12 Serge NETWORK & VIPS Gnabry Benjamin Melzer Clemens Schick Kelvyn Colt 13 Justin O‘Shea RELEVANT REACH Magazine Print achieves relevant contacts and, with original content and stimulus, provides long-lasting effects to the target group. Total circulation: 79,368 issues* Reach: 0.52 million readers per edition** Website & Mobile Digitally, GQ has all facets of the brand in play and creates a 360-degree experience. Unique User : 1,36 Mio.*** Newsletter recipients: approx. 81,000**** Social Media Follower***** 138K 84K 4K 78K 9K Source: *IVW 3-2019; * *AWA 2019 (Basis German-speaking population from the age of 14) *** AGOF October 2019 **** 14 internal measurement ***** As of November 2019 CONTENT UNIVERSE Inform Whether we are talking about business culture and global megatrends, body and mind, mobility and technology, or a stylistically confident appearance – we are the compass, compendium, and trend counsellor. Perform We boost the inner and outer man with a smart mix of fashion, beauty, fitness, and mindset/bio-hacks accompanied with tutorials, videos, and Insta-stories. Enjoy Aesthetics and high-quality pleasure are part of our DNA. This includes great, top-notch fashion shoots as well as entertainment, food, and bar culture. 15 FASHION 16 PEOPLE 17 BEAUTY 18 WATCHES 19 19 MOBILITY 20 CONTENT UNIVERSE Inform Perform Enjoy » v B u s i n e s s N e w B a r Inspiration L i f e s t y l e W o r k C u l t u r e » v F a s h i o n F i t n e s s S e r i e s E n g a g e m e n t T u t o r i a l s 2 . 0 G u i d e » v C e l e b r i t y N e w s M u s t - H a v e s H o t S p o t s D i s c o v e r y 21 TOUCHPOINTS Products 22 STRONG BRANDS AS PART OF THE COMMUNITY 23 TOUCHPOINTS 24 TOUCHPOINTS THE MAGAZINE GQ brings more style to men΄s lives. Print achieves the perfect connection: entertaining, inspiring, and informing 0.52 million readers* while establishing awareness of and interaction with the editorially and commercially integrated brands. The high value and quality of the content provides a special experience for the readers and makes it a haptic experience by means of Ad specials with enhancements, sachets, testers and samples. » SALESFUNNEL » AWARENESS » ENGAGEMENT » ACTIVATION » CONVERSION » RETENTION » CUSTOMER JOURNEY » ENTERTAINMENT » INSPIRATION » INFORMATION » BUY » OWN *AWA 2019 (Basis German-speaking population from the age of 14) 26 LINE EXTENSION The GQ Line Extension GQ STYLE supplements the magazine with a fashion and style guide which is published twice yearly (spring and autumn) as a special edition. In unique quality, the “Fashion Bible” presents fashion trends, collections, and must-haves for the coming season, exclusive interviews with decision-makers and creative spirits from the fashion world, and sensational photograph productions with celebrities. GQ Style is also present in kiosk distribution in leading fashion stores and showrooms in the German-speaking regions. Thus, the retail sector also uses GQ Style as an informative and entertaining style guide for its customers. GQ Style is 100% fashion! » SALESFUNNEL » AWARENESS » ENGAGEMENT » ACTIVATION » CONVERSION » RETENTION » CUSTOMER JOURNEY » ENTERTAINMENT » INSPIRATION » INFORMATION » BUY » OWN 27 SUPPLEMENTS The GQ supplements complete the magazine with theme specials which entertain the reader, inspire, and supply the most important information about products and their creative added value. GQ Business focusses exclusively on topics to do with business life. GQ Luxury brings luxury experiences in travel and pleasure closer. Timeless classics or modern statement pieces from the world of watches are to be found in GQ Watches. 04/20 GQ Business* 07+08/20 GQ Luxury* 10/20 GQ Business* 11/20 GQ Watches* » SALESFUNNEL » AWARENESS » ENGAGEMENT » ACTIVATION » CONVERSION » RETENTION » CUSTOMER JOURNEY » ENTERTAINMENT » INSPIRATION » INFORMATION » BUY » OWN *Edition EV & Subscription total 28 WEBSITE The GQ website is a unique and entertaining platform for the modern man which is visited monthly by up to 1.2 million Unique Users*. GQ deciphers current trends and their significance for the GQ Community. GQ is style curator and coach and helps its users to refine their own lifestyle and thereby achieve a more successful, self- confident I, as well as a holistic work-life/life-life balance. Whether during travel in foreign places, on the way to work, or just enjoying leisure time – the mobile use of GQ is particularly high with 74%** » SALESFUNNEL » AWARENESS » ENGAGEMENT » ACTIVATION » CONVERSION » RETENTION » CUSTOMER JOURNEY » ENTERTAINMENT » INSPIRATION » INFORMATION » BUY » OWN • AGOF digital facts 2019-10 29 ** Google Analytics 2019-10 NEWSLETTER The newsletter provides the GQ user with interesting topics every week, such as fashion, beauty, lifestyle, and technology. A stable distribution group of approximately 81,000 newsletter subscribers has been achieved. Opening rate of up to 26%** There is the possibility of booking a customized newsletter, with an individually created Design & Call to Action. Mobile optimized. » SALESFUNNEL » AWARENESS » ENGAGEMENT » ACTIVATION » CONVERSION » RETENTION » CUSTOMER JOURNEY » ENTERTAINMENT » INSPIRATION » INFORMATION » BUY » OWN *Own measurements 30 **Best Performer Newsletter 2019 INSTAGRAM With approximately 83,000 followers* and a monthly reach of 10.3 million content impressions* (of which 0.96 million are story impressions*) the GQ Instagram channel is particularly popular. The native social media product Insta Story Read offers the highest authenticity with an exit rate of 4%*. Further advantages of GQ Instagram: . High advertising acceptance . Brand-safe content area . Measurable and improvable . Focussed and intelligent targeting . Products are inter-combinable » SALESFUNNEL » AWARENESS » ENGAGEMENT » ACTIVATION » CONVERSION » RETENTION » CUSTOMER JOURNEY » ENTERTAINMENT » INSPIRATION » INFORMATION » BUY » OWN *Own measurements. As of November 21, 2019 31 FACEBOOK With 138,000 Facebook followers* GQ reaches up to 5.1 million users on Facebook* and manages to generate 311,000 interactions*. The GQ Facebook content is the perfect daily digest – the everyday medium that sends out all the newest topics via news stream with optimal linkage to further content on the website. » SALESFUNNEL » AWARENESS » ENGAGEMENT » ACTIVATION » CONVERSION » RETENTION » CUSTOMER JOURNEY » ENTERTAINMENT » INSPIRATION » INFORMATION » BUY » OWN *Own measurements. As of November 21, 2019 32 PINTEREST GQ helps the users on Pinterest to plan their daily decisions for special events and moments in life. With mood boards on fashion trends, streetstyle, food and drink, hairstyles for men, cars and motorbikes, and fitness, GQ can address these planning questions in a way that appeals specifically to this target group. Impressions: 679,63 Tsd. Interactions: 22,66 Tsd. Link clicks: 1.735 Followers: 3.000 Pinterest is a particularly sustainable platform as the content remains on Pinterest and generates an increasing number of accesses over a longer period. » SALESFUNNEL » AWARENESS » ENGAGEMENT » ACTIVATION » CONVERSION » RETENTION » CUSTOMER JOURNEY » ENTERTAINMENT » INSPIRATION » INFORMATION » BUY » OWN Own measurements.
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