Security Practices & Challenges of People Involved with US P

Total Page:16

File Type:pdf, Size:1020Kb

Security Practices & Challenges of People Involved with US P “Why wouldn’t someone think of democracy as a target?”: Security practices & challenges of people involved with U.S. political campaigns Sunny Consolvo, Patrick Gage Kelley, Tara Matthews, Kurt Thomas, Lee Dunn, and Elie Bursztein, Google https://www.usenix.org/conference/usenixsecurity21/presentation/consolvo This paper is included in the Proceedings of the 30th USENIX Security Symposium. August 11–13, 2021 978-1-939133-24-3 “Why wouldn’t someone think of democracy as a target?”: Security practices & challenges of people involved with U.S. political campaigns Sunny Consolvo Patrick Gage Kelley Tara Matthews Kurt Thomas Lee Dunn Elie Bursztein {sconsolvo, patrickgage, taramatthews, kurtthomas, leedunn, elieb}@google.com Google Abstract in 2008 (during McCain’s U.S. Presidential campaign) [97], People who are involved with political campaigns face in- and emails from Emmanuel Macron’s campaign (during the creased digital security threats from well-funded, sophisti- 2017 French Presidential race) [95]. Lesser known campaigns cated attackers, especially nation-states. Improving political have also been affected—for example, a candidate whose campaign security is a vital part of protecting democracy. To strategy documents were leaked in 2016 lost their primary identify campaign security issues, we conducted qualitative re- race for a seat in the House of Representatives [55]. These search with 28 participants across the U.S. political spectrum examples illustrate how security attacks on people involved to understand the digital security practices, challenges, and with campaigns can damage campaigns, potentially change perceptions of people involved in campaigns. A main, over- election outcomes, and undermine public trust. Thus, digital arching finding is that a unique combination of threats, con- security is an important part of winning elections and is a straints, and work culture lead people involved with political nonpartisan imperative for protecting democratic institutions. campaigns to use technologies from across platforms and do- Attackers may target anyone who is affiliated with cam- mains in ways that leave them—and democracy—vulnerable paigns, including candidates, campaign staff, political con- to security attacks. Sensitive data was kept in a plethora of sultants, committee staff, and more. These people face an personal and work accounts, with ad hoc adoption of strong outsized security risk compared to the general population. passwords, two-factor authentication, encryption, and access Successful attacks can also carry disproportionate impacts. A controls. No individual company, committee, organization, growing literature on at-risk user populations (e.g., [38, 60, campaign, or academic institution can solve the identified 63,84,88]) demonstrates the importance of understanding the problems on their own. To this end, we provide an initial different and complex kinds of risks these users face. Because understanding of this complex problem space and recommen- of the elevated risk and outsized harms facing people involved dations for how a diverse group of experts can begin working with campaigns, it is important that the security community together to improve security for political campaigns. understand their unique perspectives and needs. Despite the critical role that campaigns play in democratic 1 Introduction elections, there is little in the literature about the security perceptions and needs of the people who are involved with “What is 100% true. is that foreign adversaries want [cam- campaigns—that is, those who work on, with, or in support paign] information. The faster we all realize that, the better of them. Prior work on election security has focused largely off we’re going to be. to see politics and campaigns at all on securing election infrastructure [5, 11, 62, 69], ensuring levels as a fundamental piece of democracy that needs to be election outcomes are accurate [5,41,54], investigating the na- protected. For sure foreign adversaries are trying to attack ture and impacts of mis/disinformation operations on democ- our systems. Why wouldn’t someone think of democracy as a target?” –A participant racy [9,16,32,67,72,78], and describing politically-motivated trolling operations and their impacts on citizen participation Political campaigns, for their role in free and fair elections, [8, 15, 35]. Several organizations have produced guidance are a fundamental part of democracies around the world. for campaign workers, embedding knowledge of the security Alarmingly, the people and organizations supporting cam- protections they should employ [10, 22, 27, 29, 33, 56, 90, 96]. paigns are under attack. High-profile compromises include However, these studies and guides leave a gap in the security John Podesta’s personal email in 2016 (during Clinton’s U.S. community’s understanding of how people involved with cam- Presidential campaign) [70, 76], multiple national party com- paigns approach security technologies and the related barriers mittees in 2015 and 2016 [19,68], Sarah Palin’s personal email to adoption that these users experience. USENIX Association 30th USENIX Security Symposium 1181 In this work, we study the security perceptions, practices, 2FA, password managers, and multi-tenant accounts); and and challenges of people involved with political campaigns improve the affordability of security technologies and training. through qualitative research conducted with 28 participants Progress on these issues is critical to ensuring that democratic across the U.S. political spectrum. Our participants repre- elections focus on candidates’ messages and merits, not on sented a wide range of roles and organizations affiliated with their digital security practices. campaigns, from local to Presidential elections. Our study explores the following research questions: 2 Related Work • RQ1: What threats do people involved with campaigns We frame our study on the security practices of people in- perceive that they face? What outcomes do they believe volved with political campaigns in the broader context of could result from the threats? election security research, existing guidance for campaigns, • RQ2: How do people involved with campaigns use tech- and related studies of at-risk populations and high-risk work nology in their day to day work? What digital security environments. vulnerabilities does this introduce? • RQ3: How well do people involved with campaigns un- 2.1 Digital threats facing democracy derstand or adopt security best practices for campaigns? Our research is part of a much broader area exploring how to secure democracy against digital threats. Collectively, • RQ4: What work culture or contextual factors influence these discussions of “security” incorporate a broad view of the adoption of security best practices within campaigns? how digital information or systems may be used to harm • RQ5: How do people involved with campaigns think the democratic process or relevant institutions. For example, security practices or technology might be improved? Whyte [94] describes “cyber-enabled information warfare” as attempts to influence democratic politics with tactics such The key contribution of this paper is an initial understand- as hacking private information sources within a democracy, ing of campaign security from people involved with them then using what was stolen or other messaging to threaten and recommendations for how to begin to improve this com- or undermine the credibility of the democracy’s sources of plex problem space from a user-centered perspective. We find information. Looking broadly across various observed elec- that a unique combination of threats, constraints, and work tion and political interference operations, Herpig et al. [45] culture lead people involved with political campaigns to use categorized digital attack tactics against democracy to include: technologies from across platforms and domains in ways that manipulating data (e.g., votes), eroding trust in democratic leave them—and democracy—vulnerable to security attacks. processes, denying legitimate actors access to critical data Security is a relatively new concern in the campaign space, or infrastructure, espionage, leaking data, persuading voters, and parts of this well-established sector have yet to adapt. and blackmail. Herpig et al. further described these tactics as In particular, this population works in a fast-paced, hectic, seeking to undermine democracy from different angles, such temporary environment, where winning the election is the top as changing the outcome of elections, delegitimizing demo- priority and anything that does not clearly contribute to that cratic processes, harming reputations, or creating barriers to is perceived to be a waste of time. This population also tends government operations or relations. to not have formal technology training, and their digital secu- Within this broad body of work on securing democ- rity knowledge is limited. This results in a work environment racy from digital attackers, researchers have focused on in which particularly sensitive data—communications and the security of elections [5, 11, 62, 69], information cam- files—are vulnerable due to weak security practices, including paigns intended to misinform and polarize the public or tar- the ad hoc use of strong passwords, two-factor authentication geted groups [9, 16, 32, 67, 72, 78, 85], and trolling opera- (2FA), encryption, and access control restrictions. tions aimed at suppressing citizen participation in democ- We detail
Recommended publications
  • A Case Study of the Timberland Corporation Jesse Levin
    University of Richmond UR Scholarship Repository Honors Theses Student Research 1998 Transforming corporations to transform society : a case study of the Timberland Corporation Jesse Levin Follow this and additional works at: https://scholarship.richmond.edu/honors-theses Part of the Leadership Studies Commons Recommended Citation Levin, Jesse, "Transforming corporations to transform society : a case study of the Timberland Corporation" (1998). Honors Theses. 1259. https://scholarship.richmond.edu/honors-theses/1259 This Thesis is brought to you for free and open access by the Student Research at UR Scholarship Repository. It has been accepted for inclusion in Honors Theses by an authorized administrator of UR Scholarship Repository. For more information, please contact [email protected]. j UNIVERSITYOF RICHMOND LIBRARIES i 111111111~1mn~~~,~~m1rrn11 Transforming Corporations to Transform Society: A Case Study of the Timberland Corporation By Jesse Levin Jessica Horan Senior Project Jepson School of Leadership Studies University of Richmond Richmond, Virginia May,1998 Transforming Corporations to Transform Society: A Case Study of The Timberland Corporation By Jesse Levin Jessica Horan Senior Project Jepson School of Leadership Studies University of Richmond Richmond, Virginia May 1998 Table of Contents I. Introduction 2 II. Literature Review 5 Historical Perspective 6 Economic Perspective 9 The Emergence of Social Enterprise 12 The Timberland Example 17 A Framework for Social Enterprise 18 III. Methodology 23 Limitations 30 IV. Results 33 Sample Group 36 Question 1. 37 Does Timberland's approach to capacity building facilitate multiple levels of transformation? If so, how? Question 2. 40 If Timberland effects internal transformation, does this change the external environment? If so, how? Question 3.
    [Show full text]
  • Khalid Releases “Otw” Feat. Ty Dolla $Ign & 6Lack Today—Click Here to Listen Khalid Nominated for Five 2018 Billboard
    KHALID RELEASES “OTW” FEAT. TY DOLLA $IGN & 6LACK TODAY—CLICK HERE TO LISTEN KHALID NOMINATED FOR FIVE 2018 BILLBOARD MUSIC AWARDS (Los Angeles, CA)—Today, Multi-platinum global superstar Khalid releases a brand-new track entitled “OTW” featuring Ty Dolla $ign and 6lack. The song is available now at all digital retail providers via Right Hand Music Group/RCA Records. Click HERE to listen. This past Tuesday, Khalid appeared on the Today Show (Click HERE) to announce the 2018 Billboard Music Award nominations for which he has been nominated for five awards including Top New Artist, Top R&B Artist, Top R&B Male Artist, Top R&B Album for American Teen, and Top R&B Song for “Young Dumb & Broke.” Khalid’s most recent release “Love Lies” with Keep Cool/RCA Records’ Normani is off to an explosive start having debuted at #43 on the Billboard Hot 100 and it has already received over 200 million streams worldwide since its release on February 14th. The track, which was just certified GOLD by the RIAA, is garnering critical acclaim with MTV calling it “a match made in musical heaven” and The FADER calling it a “slow-burning R&B ballad”. Since its release, the track has racked up over 150 million streams on Spotify alone, and the song’s official video has over 30 million views on YouTube. “Love Lies” also broke the Top 5 on the streaming platform’s US (#2) and Global (#3) Viral Charts. Additionally, Khalid he will be hitting the road again on “The Roxy Tour”, which will be making a number of stops in major cities including Los Angeles, Atlanta, and Philadelphia.
    [Show full text]
  • How Campaign Songs Sold the Image of Presidential Candidates
    University of Central Florida STARS Honors Undergraduate Theses UCF Theses and Dissertations 2019 Music and the Presidency: How Campaign Songs Sold the Image of Presidential Candidates Gary M. Bogers University of Central Florida Part of the Music Commons, and the United States History Commons Find similar works at: https://stars.library.ucf.edu/honorstheses University of Central Florida Libraries http://library.ucf.edu This Open Access is brought to you for free and open access by the UCF Theses and Dissertations at STARS. It has been accepted for inclusion in Honors Undergraduate Theses by an authorized administrator of STARS. For more information, please contact [email protected]. Recommended Citation Bogers, Gary M., "Music and the Presidency: How Campaign Songs Sold the Image of Presidential Candidates" (2019). Honors Undergraduate Theses. 511. https://stars.library.ucf.edu/honorstheses/511 MUSIC AND THE PRESIDENCY: HOW CAMPAIGN SONGS SOLD THE IMAGE OF PRESIDENTIAL CANDIDATES by GARY MICHAEL BOGERS JR. A thesis submitted in partial fulfillment of the requirements for the Honors in the Major Program in Music Performance in the College of Arts and Humanities and in The Burnett Honors College at the University of Central Florida Orlando, Florida Spring Term, 2019 Thesis Chair: Dr. Scott Warfield Co-chairs: Dr. Alexander Burtzos & Dr. Joe Gennaro ©2019 Gary Michael Bogers Jr. ii ABSTRACT In this thesis, I will discuss the importance of campaign songs and how they were used throughout three distinctly different U.S. presidential elections: the 1960 campaign of Senator John Fitzgerald Kennedy against Vice President Richard Milhouse Nixon, the 1984 reelection campaign of President Ronald Wilson Reagan against Vice President Walter Frederick Mondale, and the 2008 campaign of Senator Barack Hussein Obama against Senator John Sidney McCain.
    [Show full text]
  • Ty Dolla S$Gn Albums Beach House Ep Zip Download Ty Dolla Sign Campaign Zip
    ty dolla s$gn albums beach house ep zip download Ty Dolla Sign Campaign Zip. Ty dolla sign campaign zip . Ty dolla sign revealed that on october 13 2015 exactly one month before his album came out he would release a new mixtape airplane mode. Stream download now and be sure to pre order a copy of freetc in stores everywhere on 11 13. Ty dolla ign free tc deluxe itunes 2016 zip. In preperation for his new album freetc in stored 11 13 ty blesses his fans with 10 new records. Yeah hendrix uh super super super dolla ign dolla ign dolla ign dolla ign dolla ign dol. Ty dolla sign campaign. Ty dolla sign is back with his new campaign album and it features a ton of rappers like future migos meek mill travis scott and wiz khalifa stream the whole joint on apple music right now. Jeremih ty dolla sign mih ty zip file fakaza mp3 320kbps descarger torrent cdq itunes song below tracklist. New single ego death feat. After months of promotion ty dolla sign s campaign album has finally been made available for purchase on itunes today. 01 the light download 02 goin thru some thangz download. Laced with 15 tracks in total. Ty dolla sign s debut album free tc was released on november 13 2015 via taylor gang records and atlantic records. Ty Dolla Sign Delivers ‘Beach House 3′ Deluxe Album Featuring Quavo, 21 Savage and More. With the weather warming up and people yearning for summer vibes, Ty Dolla $ign takes us back to the Beach House with a deluxe edition of his most recent album, Beach House 3 , on Thursday (May 10).
    [Show full text]
  • Additional Submissions to Parliament in Support of Inquiries Regarding Brexit Damian Collins MP Dear Mr Collins, Over the Past M
    Additional Submissions to Parliament in Support of Inquiries Regarding Brexit Damian Collins MP Dear Mr Collins, Over the past many months, I have been going through hundreds of thousands of emails and documents, and have come across a variety of communications that I believe are important in furthering your inquiry into what happened between Cambridge Analytica, UKIP and the Leave.EU campaign. As multiple enquiries found that no work was done, I would like to appeal those decisions with further evidence that should hopefully help you and your colleagues reach new conclusions. As you can see with the evidence outlined below and attached here, chargeable work was completed for UKIP and Leave.EU, and I have strong reasons to believe that those datasets and analysed data processed by Cambridge Analytica as part of a Phase 1 payable work engagement (see the proposal documents submitted last April), were later used by the Leave.EU campaign without Cambridge Analytica’s further assistance. The fact remains that chargeable work was done by Cambridge Analytica, at the direction of Leave.EU and UKIP executives, despite a contract never being signed. Despite having no signed contract, the invoice was still paid, not to Cambridge Analytica but instead paid by Arron Banks to UKIP directly. This payment was then not passed onto Cambridge Analytica for the work completed, as an internal decision in UKIP, as their party was not the beneficiary of the work, but Leave.EU was. I am submitting the following additional materials to supplement the testimony and documents I gave to the DCMS Committee last year as follows: 1) FW PRESS INVITATION HOW TO WIN THE EU REFERENDUM INVITE ONLY.pdf a.
    [Show full text]
  • Shareholder Letter
    Q1 2020 SHAREHOLDER LETTER MAY 11, 2020 LEFT TO RIGHT: Kera Morgan, Kim Kimbro, Florence Baumgartner, Felicidad de Lucas, and Pryanka Mac HIGHLIGHTS LEAF GROUP REVENUE LEAF GROUP NET LOSS LEAF GROUP ADJUSTED EBITDA1 $32.9 Million -3% YoY $(10.7) Million $(5.4) Million (First Quarter 2020) (First Quarter 2020) (First Quarter 2020) $45.1M $0.3M $40.0M $(0.2)M $35.8M $34.0M $32.9M $(4.5)M $(1.9)M $(5.3)M $(6.8)M $(10.3)M $(5.4)M $(10.7)M $(5.6)M Q1 Q2 Q3 Q4 Q1 Q1 Q2 Q3 Q4 Q1 Q1 Q2 Q3 Q4 Q1 2019 2019 2019 2019 2020 2019 2019 2019 2019 2020 2019 2019 2019 2019 2020 MARKETPLACES REVENUE MEDIA REVENUE $18.7 Million -10% YoY $14.1 Million +7% YoY (First Quarter 2020) (First Quarter 2020) $26.3M $18.8M $23.3M $16.6M $16.7M $20.8M $14.1M $19.2M $18.7M $13.2M Q1 Q2 Q3 Q4 Q1 Q1 Q2 Q3 Q4 Q1 2019 2019 2019 2019 2020 2019 2019 2019 2019 2020 Q1 2020 FINANCIAL SUMMARY Leaf Group is comprised of two reporting segments: Marketplaces and Media. For the first quarter of 2020: • Total revenue decreased 3% year-over-year from $34.0 million to $32.9 million due to a 10% decrease in Marketplaces revenue, partially offset by a 7% increase in Media revenue. • Marketplaces revenue declined 10% year-over-year from $20.8 million to $18.7 million, reflecting a 28%decline in Saatchi Art Group revenue and a 6% decline in Society6 Group revenue year-over-year.
    [Show full text]
  • Brands, Markets and Charitable Ethics: MTV's EXIT Campaign
    Brands, Markets and Charitable Ethics: MTV’s EXIT Campaign Jane Arthurs Abstract: This case study of MTV‟s EXIT campaign to raise awareness about the trafficking of women highlights the difficulties faced by charitable organisations when using audience research to evaluate the effectiveness of their media campaigns. If they were to follow the advice to connect with audiences whose ethical and political commitments have been shaped within a media saturated, capitalist culture, they risk reinforcing the positioning of women‟s bodies as consumable products in a pleasure-oriented service economy and further normalisation of the practices the campaigners are seeking to prevent. To be effective in the longer term charities require an ethical approach to media campaigns that recognises their political dimension and the shift in values required. The short term emotional impact on audiences needs to be weighed against these larger ethical and political considerations to avoid the resulting films becoming too individualistic and parochial, a mirror image of their audience‟s „unreconstructed‟ selves. Key Words: Human trafficking, sexual exploitation, media charity campaigns, film, ethics, aesthetics, consumerism, empathy, authenticity, cosmopolitanism Introduction This article examines the ethical implications of the aesthetic decisions that charities make when they commission films for their campaigns against human trafficking and the role that audience research can play in informing those decisions. There has been a large growth in the media attention given to this issue since the late 1990s. The use of short films in campaigns to raise public awareness has also increased during this period as new distribution outlets have become available with firstly DVD extras and then video downloads on the web making it much easier to find an audience outside the more restrictive advertising slots on television.
    [Show full text]
  • Dvsn and Ty Dolla Ign Launch New Project With
    DVSN & TY DOLLA $IGN ANNOUNCE COLLAB ALBUM ON OVO SOUND WITH NEW SONG "I BELIEVED IT" FEAT. MAC MILLER OUT NOW LISTEN HERE DOWNLOAD ARTWORK HERE July 1, 2021 (Toronto, ON) – Today, critically lauded R&B duo dvsn and multiple GRAMMY Award- nominated hitmaker Ty Dolla $ign share their emotional single called “I Believed It.” The brand new song features a stunning appearance from the late, great Mac Miller. Listen HERE. “I Believed It” finds dvsn—the duo of singer Daniel Daley and GRAMMY Award-winning producer Nineteen85—creating a perfect landscape for Ty’s sticky, memorable vocals. Miller’s contribution is equally thrilling and heartbreaking; a captivating performance and a consistent reminder of his supreme talent. dvsn and Ty both teased the behind-the-scenes process featuring moments with Mac Miller. Watch HERE. This isn’t the first time the two parties have linked up. The single follows an exciting era for dvsn, who released their third album, A Muse in Her Feelings, in April 2020. Ty appeared on that album among an all-star cast of collaborators that included Future, PARTYNEXTDOOR, Popcaan, Buju Banton, Summer Walker, and more. The album was loved by fans by critics alike—praised as one of the best of 2020 by Complex, UPROXX, Noisey, and others. In January 2021, dvsn built on that momentum, releasing Amusing Her Feelings on OVO Sound, a sultry expanded version of their 2020 record. That project featured a new single titled “He Said” featuring Miguel and a rousing rendition of Kings of Leon’s “Use Somebody.” Ty Dolla $ign is coming off his critically acclaimed album, Featuring Ty Dolla $ign, released in October 2020, the title of which is a nod to his status as one of the industry’s most beloved & prolific collaborators.
    [Show full text]
  • Distribution Agreement in Presenting This Thesis As A
    Distribution Agreement In presenting this thesis as a partial fulfillment of the requirements for a degree from Emory University, I hereby grant to Emory University and its agents the non-exclusive license to archive, make accessible, and display my thesis in whole or in part in all forms of media, now or hereafter now, including display on the World Wide Web. I understand that I may select some access restrictions as part of the online submission of this thesis. I retain all ownership rights to the copyright of the thesis. I also retain the right to use in future works (such as articles or books) all or part of this thesis. Katherine Schnitzer April 8, 2019 “Who let her out of the kitchen?” Gender and Discourse in the 2018 United States Midterm Elections by Katherine Schnitzer Dr. Tracy L. Scott Adviser Department of Sociology Dr. Tracy L. Scott Adviser Dr. Irene Browne Committee Member Dr. Simona Muratore Committee Member 2019 “Who let her out of the kitchen?” Gender and Discourse in the 2018 United States Midterm Elections By Katherine Schnitzer Dr. Tracy L. Scott Adviser An abstract of a thesis submitted to the Faculty of Emory College of Arts and Sciences of Emory University in partial fulfillment of the requirements of the degree of Bachelor of Arts with Honors Department of Sociology 2019 Abstract “Who let her out of the kitchen?” Gender and Discourse in the 2018 United States Midterm Elections By Katherine Schnitzer Sociological theory and research has established gender as an important social construct that influences individuals, groups, and discourse about women and men.
    [Show full text]
  • Communications Campaign Best Practices
    Communications Campaign Best Practices Authors Contributing Editors © January 2008, Gay & Lesbian Alliance Against Defamation (GLAAD) and the Movement Advancement Project (MAP). All rights reserved. Communications Campaign 1 Best Practices Communications Campaign Best Practices Introduction 3 Effective Communications Campaigns 3 Elements of an Effective Communications Campaign 3 Setting a Campaign Objective 3 Three Things to Consider When Setting Campaign Objectives 3 Target Audience 7 This Campaign Isn’t About You 7 The General Public Isn’t a Target Audience 7 Five Ways to Narrow Your Target Audience 7 Messaging and Creative Development 9 If You Can’t Test It, Don’t Run It 9 Messaging and Creative Should Be Based on Research 9 Six Steps to Effective Messaging and Creative 9 Stay on Message! 11 Market Research Overview 13 Why You Should Understand Market Research 13 Hiring a Good Market Research or Political Polling Firm 13 Market Research Basics 14 Qualitative Market Research 17 In-Depth Interviews 17 Focus Groups 17 Five Deadly Focus Group Mistakes 18 Elicitation Techniques 19 A Note about Online Research 19 Limitations of Qualitative Research 19 Quantitative Market Research 21 Sample Selection 21 Survey Design 22 Question Sequencing 23 Question Scales 24 Clear, Unbiased Questions 24 Split Samples 25 Interpreting Results 25 Survey Types 26 Integrating Qualitative and Quantitative Research 26 Creative Testing 29 2 Basic Creative Testing 29 What to Test 30 Limitations 30 Media Planning 31 Creating a Media Plan 31 Buying Media 32 Post-Buy
    [Show full text]
  • Wrestling Quick Facts Location
    Wrestling Quick Facts Location ................................................................Mankato, Minn. Covering the Mavericks Founded ..................................................................................1868 Newspapers Enrollment ...........................................................................14,028 Jim Rueda, Chad Courrier Sports Editor Nickname .......................................................................Mavericks Mankato Free Press MSU Reporter Colors ......................................................................Purple & Gold 418 South 2nd St. 293 Centennial Student Union Affiliation ..........................................................NCAA Division II Mankato, MN 56001 Mankato, MN 56001 Conference ............... .....Northern Sun Intercollegiate Conference 507-625-4451 507-389-1776 President ....................................................Dr. Richard Davenport Director of Athletics ..............................................Kevin Buisman Facility (capacity) ....................................... Bresnan Arena (4,521) Television Perry Dyke, Eric Gullickson & Max Jensen Head Coach ........... Jim Makovsky ([email protected]) KEYC-TV Alma Mater ............................................... Valley City State ‘89 P.O. Box 128 Career Record ............................................. 215-84-5, 18 years Mankato, MN 56001 Record @ MSU ........................................... 190-65-3, 15 years 507-625-7905 2006-07 Overall Record .......................................................20-1-1
    [Show full text]
  • Marketing Campaign Toolkit
    SEPTEMBER 2018 [Updated May 2020] Association of ildlife Agencies Fish & W MARKETING CAMPAIGN TOOLKIT Funded by a Multistate Conservation Grant of the Sport Fish and Wildlife Restoration Program Table of Contents Rationale .................................................................................................................................... 3 Project Goal ................................................................................................................................ 5 Research .................................................................................................................................... 6 Audience Segmentation ............................................................................................................. 8 Campaign Concept and Visual Direction ................................................................................. 16 Campaign Message Testing ......................................................................................................26 National Implementation Plan and Communications Channels ................................................27 Build Awareness (Paid Media) .........................................................................................28 Strengthen Credibility (Earned Media) .............................................................................33 Engage Advocates (Owned Media – website, social pages, email lists) .........................34 Evaluation Plan ........................................................................................................................
    [Show full text]