Avocado Close-Up Round-Up Banana Summer Market Pips Infocus EU Apples English Edition & Pears in 2014 Société Internationale D’Importation
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September 2014 - No.225 English edition Close-up Avocado EU apples & pears Pips in focus in 2014 Banana market Summer round-up www.fruitrop.com www.fruitrop.com Contenu publié par l’Observatoire des Marchés du CIRAD − Toute reproduction interdite Société Internationale d’Importation - www.siim.net THE WORLD GOES BANANAS • Certification Global Gap, Bio, Fairtrade, Rainforest Alliance. • Antilles, Côte d’Ivoire, Colombie, Equateur & Costa-Rica. • Mûrissage de Bananes, affinage de fruits tropicaux : Plantains, Frecinettes, Bananes Roses, Figue-pommes, Mangues, Papayes. PRODUCTEUR - IMPORTATEUR - MÛRISSEUR - DISTRIBUTEUR Contenu publié par l’Observatoire des Marchés du CIRAD − Toute reproduction interdite Siège Social - Plateforme de Mûrissage - MIN Rungis - Bât. C3 - D2 - E2, 2-16 rue de Perpignan, Fruileg CP 60431, 94642 Rungis Cedex, France - Tél.: +33 1 45 12 29 60 - Fax : +33 1 45 60 01 29 - E-mail : [email protected] THE LATEST ON... Crises of any kind always prove revealing – exposing bizarre, or even shocking behaviour. The Russian embargo on Community fruits and vegetables might have triggered a massive crisis for the European sector. The fi gures speak for them- selves: Russia absorbs more than 40 % of the EU’s total annual exports of agricultural products. Across all fruits and vegetables, the European Commission estimates the lost value from this export market at approximately 2 billion euros (annual rate). Worse luck, the EU’s harvest forecasts have announced a near-record season for the apple. For this product alone, if we add the volumes which will no longer be exported, and the production surplus, we get between 1.8 and 2 million tonnes that the market will need to swallow. The stage is set! Now we just need the actors, and in particular the lead role: the Polish production sector. Since if the embargo does have an impact, it will take its heaviest toll on them. Poland actually exports the vast majority of Europe- an apples. Good Lord! So what is the European Commission doing to come to the aid of its troubled producers? Well, it did not hesitate in setting up a support programme © Régis Domergue © Régis for Poland and the other European producers set to be directly aff ected by the Russian embargo, or indirectly aff ected by the deterioration of the market. Except that… the Polish production sector has decided to play the obsolete, archaic and passé role of the bounty hunter. The declarations of potential losses have been massively over-eval- uated, exceeding the budget by such a margin as to ultimately leave the European Commission with no other choice than to suspend the programme for everyone. What has the Common Agricultural Policy come to? Denis Loeillet Publisher Contents Cirad TA B-26/PS4 Direct from the markets (E. Imbert, D. Loeillet, C. Dawson, P. Gerbaud, T. Paqui, R. Bright) 34398 Montpellier cedex 5, France Tel: 33 (0) 4 67 61 71 41 p. 2 AUGUST 2014 Fax: 33 (0) 4 67 61 59 28 Email: [email protected] • Banana: Banana: purée price in Europe — Banana: concern about Panama race 4 disease www.fruitrop.com — European customs duty unchanged for the Ecuadorian banana in 2014, and doubtless Publishing Director in 2015 too — Banana consumption set fair. Hubert de Bon Editors-in-chief • Citrus: Juice prices in Europe — Orange juice facing production on the slide — Spanish Denis Loeillet et Eric Imbert citruses: initial info on the 2014-15 season. Editor • Exotics: mango, pineapple and other fruit juice and purée prices in Europe — Mango: Catherine Sanchez rising number of seizures due to the fruit fl y. Computer graphics Martine Duportal • Avocado: Variety of the month: Ettinger — Pressure in the Antipodes for the avocado. Iconography • Sea freight and sector news: Ratifi cation of the EPAs. Régis Domergue Website E. Imbert, D. Loeillet, C. Dawson, P. Gerbaud, T. Paqui, R. Bright Actimage Advertising Manager The latest on... Eric Imbert Subscriptions p. 14 • Banana market — Summer round-up www.fruitrop.com Denis Loeillet Translators p. 24 James Brownlee, Simon Barnard • European apples and pears in 2014 — Pips in focus Cécilia Céleyrette Printed by Impact Imprimerie n°483 ZAC des Vautes 34980 Saint Gély du Fesc, France Close-up by Eric Imbert: AVOCADO ISSN p. 30 • World avocado market in 2013-14 — French: 1256-544X English: 1256-5458 European Union stronger than the USA Separate French and English editions p. 40 • European avocado consumption — © Copyright Cirad A record vintage in 2013-14… and set to usher in more • European avocado market — Forecast for the 2014-15 winter season — Subscription rate p. 50 EUR 300 / 11 issues per year A season under tension (paper and electronic editions) p. 58 • Prospects for the European avocado market — Towards a winter market under tension over the forthcoming seasons? This document was produced by the Markets News Service of the PERSYST department at CI- p. 70 • Mexican avocado RAD, for the exclusive use of subscribers. The data p. 76 • Israeli avocado presented are from reliable sources, but CIRAD p. 82 • Spanish avocado may not be held responsible for any error or omis- sion. Under no circumstances may the published p. 88 • Chilean avocado prices be considered to be transaction prices. p. 92 • World statistics panorama Their aim is to shed light on the medium and long-term market trends and evolutions. This pub- p. 94 • Avocado varieties lication is protected by copyright, and all rights p. 96 • Avocado quality defects of reproduction and distribution are prohibited. p. 98 • Avocado post-harvest Wholesale market prices in Europe p. 103 AUGUST 2014 Contenu publié par l’Observatoire des Marchés du CIRAD − Toute reproduction interdite No. 225 September 2014 1 Direct from the markets Banana July-August 2014 Banana: purée price in Europe for July 2014. The dollar banana supply, restricted in early July thanks to the summer pro- grammes of North European importers, Type Price (USD/t) Source Comments remained moderate before reaching ss aseptic, 600-750 Ecuador Balanced market. shortfall towards the end of the peri- 22°Brix fca Holland df od. Indeed while Costa Rica and Ecua- Note: fca: free carrier / df: duty free / Source: MNS-ITC Geneva dor shipped above-average volumes in July, Colombia saw its shortfall, ongoing since the spring, consolidated from the Banana: concern about Pan- European customs duty second half of July, and widen until late ama race 4 disease. At a recent unchanged for the Ecuadorian August, due to weather problems. Simi- workshop on Panama FOC tropical banana in 2014, and doubtless larly, the seasonal fall in imports from Af- race 4 disease (TR4), held in Brisbane in 2015 too. Contrary to fanta- rica and the French West Indies contin- (Australia) during the IHC-ProMusa sies and rumours, the Ecuador-EU ued, gathering pace from late July with symposium on 20 August, various agreement sealed in July will the wane in volumes from Côte d’Ivoire experts debated the magnitude of not take eff ect before the entire (losses in the production zones because the threat of the disease spreading ratifi cation process is fi nished. The of bad weather). Temporary logistical into the world’s various banana Ecuadorian banana will continue problems aggravated the scarcity of the zones, and the precautionary meas- to be subject to a customs duty of supply during the summer. On the de- ures to be taken with the sanitary au- 132 euros/tonne in 2014, while the mand side, sales rapidly adopted a slow thorities of the countries concerned, agreement stipulates 118 euros/t. summer tempo in Southern Europe due as well as the scale of the resources Although the uncertainty regarding to the strong competition from season- to allocate to research, in order to 2015 persists, most observers are al fruits (certain harvests coming ear- limit, or even cut back and eliminate leaning towards a full and compre- ly) and to the summer holidays. Export sales to Eastern Europe also proved diffi - this spread. Furthermore, the African hensive entry into force of the text cult and competitive. Hence the markets and Latin American banana sectors in 2016; when the specifi ed rate swelled in July. However, they held up are concerned at the appearance of will be 104 euros/t. Meanwhile, the better in Northern Europe, thanks to a the disease in Mozambique, where it major competing dollar sources will restricted supply. In this context green was offi cially detected in early 2013 be subject to a duty of 117 euros in banana prices were stable, and started in the country’s recently established 2014, followed by 110 in 2015 and to strengthen from mid-August, when sole export plantation (approxi- then 103 in 2016. the fall in imports became more percep- mately 1 600 ha near Namialo, a dry Source: CIRAD tible. In Russia, the smaller supply ena- zone free from “rural” banana trees bled the market to remain balanced in in the vicinity). Indeed, it seems that July. However, the big downturn in de- despite the transparency and control Panama disease mand in August (heat waves) rocked the & eradication measures on the con- market. In Spain, the market recovered taminated sites taken by the private some degree of balance thanks to the Mozambican company (Matanuska), smaller Canaries platano imports dur- the situation is tough to control, and ing the summer, with volumes reaching there are several disease sources shortfall from August (- 14 %). growing within the plantation. In this particular context, it seems to be diffi cult to uphold strict application of control measures, aimed in par- NORTHERN EUROPE — IMPORT